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LOS ANGELES AUTO SHOW BRINGS THE NEWEST VEHICLES, BIGGEST BRANDS AND MORE WAYS TO FIND YOUR DRIVE IN SOUTHERN CALIFORNIA

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Nearly two dozen automotive brands span gas, hybrid, PHEV and electric vehicles
as the latest generation of available and forthcoming U.S.-market cars, trucks
and SUVs take center stage on November 20–29

LOS ANGELES, Oct. 15, 2026 /PRNewswire/ — The Los Angeles Auto Show®, presented by Chevron with Techron®, returns on Nov. 20–29, 2026 with nearly two dozen automotive brands and one of the broadest opportunities of the year for consumers to experience the rapidly changing new-vehicle market in one place.

From affordable new vehicles across powertrains and surging consumer interest in hybrids to a resurgence in gas-powered options and an ever-evolving electric landscape, this year’s show brings together the choices shaping what Americans are buying now and what is arriving next. Consumers can sit, touch and compare vehicles from competing manufacturers side-by-side, speak directly with brand representatives without sales pressure and get behind the wheel through multiple test-drive and ride experiences, all included with admission.

The 2026 automotive lineup features vehicle showcases representing Acura, Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, Genesis, GMC, Honda, Hyundai, Jeep, Kia, Lucid, Nissan, Porsche DTLA, Ram, Rivian, Subaru, Tesla, Toyota and Volkswagen. 

“There has rarely been a more interesting time to shop for a new vehicle,” said Terri Toennies, President of Los Angeles Auto Show. “Consumers are weighing powertrain, technology, capability and price more than ever before. The LA Auto Show offers what online research and single dealerships can’t: the chance to compare brands side-by-side and find the right fit.”

A NEW GENERATION OF VEHICLES

The 2026 show arrives during one of the most active periods for new vehicle introductions in recent years. Growing hybrid demand is accelerating the expansion of electrified options across nearly every vehicle category, while automakers simultaneously advance gasoline, plug-in hybrid and fully electric vehicles simultaneously. Participating automakers have announced significant new products for the U.S. market, with most expected to roll into this year’s event.

Brand Highlights Include:

Rivian R2: Refined and distinctly Rivian, the highly anticipated, all-electric R2 is engineered to seamlessly balance the daily commute with the open trail. With up to 656 horsepower, 0–60 mph in as quick as 3.6 seconds, an EPA-estimated 330 miles of range, dual-motor AWD, and Rivian Autonomy+ hands-free driving, it brings big adventure capability and an approachable, versatile package to a whole new audience.Genesis GV90: Genesis’ first full-size electric flagship SUV combines a striking design inspired by the Neolun Concept, an elegantly crafted available three-row interior and next-generation EV technology to deliver a new standard of comfort, refinement and innovation.Toyota Highlander: The all-new 2028 Highlander reimagines Toyota’s popular three-row SUV with bold styling, seating for seven and an all-electric powertrain offering up to 315 miles of range. Available with front or all-wheel drive, bidirectional power capability that can serve as a backup power source, a standard 14-inch touchscreen and customizable ambient lighting combine advanced technology with everyday family versatility.Kia Telluride Hybrid: Kia’s popular three-row SUV enters a new era with its first-ever turbocharged hybrid powertrain, delivering 329 horsepower, 339 lb.-ft. of torque, up to an EPA-estimated 35 mpg combined and an impressive 637-mile driving range, blending powerful performance, family versatility and exceptional efficiency.Chevrolet Silverado: The next-generation 2027 Chevrolet Silverado 1500 is the most powerful and advanced Silverado ever, combining new 5.7L and 6.6L V8 engines with an enhanced TurboMax delivering best-in-class standard torque. A bold new exterior, a digital cockpit anchored by class-leading 16.3-inch center and 12.2-inch driver information displays and Super Cruise hands-free driving make Silverado a standout on display.Porsche Cayenne Turbo Electric: Porsche redefines electric SUV performance with its most powerful production vehicle ever, delivering up to 1,139 horsepower, breathtaking 0–60 mph acceleration in 2.4 seconds, up to 317 miles of driving range and advanced all-wheel drive. Its 800-volt architecture enables ultra-fast charging from 10% to 80% in as little as 16 minutes under optimal conditions, combining supercar performance with everyday luxury and versatility.Nissan Rogue Hybrid: The all-new 2027 Nissan Rogue Hybrid brings Nissan’s globally proven hybrid e‑POWER technology to the U.S. for the first time, delivering smoother acceleration, quieter operation, confident control and strong fuel economy, estimated at up to 41 mpg city, 36 mpg highway and 38 mpg combined.Volkswagen Atlas Cross Sport: The redesigned 2027 SUV combines bold, coupe-inspired styling with a more powerful 282-horsepower turbocharged engine, available 4MOTION all-wheel drive, a sophisticated new interior and an available 15-inch touchscreen with AI-powered voice assistance, elevating performance, technology and premium comfort.Ford Mustang Dark Horse SC: The Mustang Dark Horse SC convertible brings Ford Racing performance to open-air driving. A supercharged 5.2-liter V8 delivering 795 horsepower makes the SC the most powerful Mustang convertible ever built by Ford.Hyundai Tucson: The next chapter of Hyundai’s compact SUV pairs unmistakably bold “Art of Steel” looks with class-leading cabin- and cargo space. Tucson’s powerful-yet-efficient next-generation hybrid delivers up to 42 mpg, while its groundbreaking new Pleos infotainment system promises to make everyday life easier.Subaru Forester Wilderness Hybrid: The first-ever Wilderness Hybrid combines 194 horsepower, standard Symmetrical All-Wheel Drive, 9.3 inches of ground clearance and advanced X-MODE off-road technology with up to 38% better fuel economy. Purpose-built for adventure, it blends rugged capability, enhanced traction and trail-ready versatility with electrified efficiency, bringing a new level of performance and practicality to Subaru’s popular adventure lineup.Dodge Charger Scat Pack: American muscle enters a new era with Dodge’s twin-turbocharged SIXPACK inline-six producing 550 horsepower and 531 lb.-ft. of torque, combining standard all-wheel drive, selectable rear-wheel drive and advanced performance technology.Jeep Cherokee Hybrid: The iconic SUV returns with an all-new 1.6-liter turbocharged hybrid powertrain delivering 210 horsepower, up to 37 mpg combined and more than 500 miles of driving range, pairing Jeep’s signature capability with electrified efficiency and advanced driver-assistance technology.Tesla Model Y L: Tesla expands its best-selling electric SUV with an extended wheelbase, three rows of seating for six, dual-motor all-wheel drive and 332 miles of EPA-estimated range, bringing greater space, versatility and advanced electric technology to the Model Y lineup.Acura NEXERA Vision: The Acura NEXERA Vision concept introduces a new design direction inspired by the brand’s challenger spirit. Designed at the Acura Design California studio in Los Angeles, the NEXERA Vision will influence the styling of future Acura models, beginning with the fourth-generation RDX Hybrid arriving in 2028.Ram 1500 HEMI: The legendary 5.7-liter HEMI V8 returns to the Ram 1500 with 395 horsepower, 410 lb.-ft. of torque and 48-volt eTorque mild-hybrid technology, combining traditional V8 performance with modern efficiency and up to 11,320 pounds of towing capability.Lucid Gravity GT-S: The new high-performance, three-row electric SUV delivers an extraordinary 1,070 horsepower, advanced rear-wheel steering and adaptive triple-chamber air suspension, bringing race-inspired engineering and exceptional luxury to one of America’s most powerful family SUVs.Chrysler Pacifica: The redesigned 2027 minivan introduces striking illuminated front-end styling, enhanced driver-assistance technology and available all-wheel drive, while retaining its signature Stow ‘n Go seating and up to eight-passenger versatility.Cadillac VISTIQ: Experience the Cadillac VISTIQ, an all-electric three-row SUV that brings together sophisticated design, spacious comfort and advanced technology. Discover a new expression of Cadillac luxury built for modern family adventures.GMC Sierra EV: Discover the GMC Sierra EV, an all-electric pickup that combines bold GMC design with innovative technology and everyday versatility. Explore a fresh approach to truck capability, comfort and electric performance.Buick Enclave: Explore the Buick Enclave, a premium three-row SUV designed for families who value comfort, style and modern technology. Its spacious interior and refined design bring sophistication to everyday drives and weekend getaways.Honda Base Station Prototype: Making its public debut at the 2026 Los Angeles Auto Show alongside a 2027 Honda Passport TrailSport, Honda’s lightweight camping trailer is towable by many SUVs. Designed to make outdoor adventures more accessible, its modular interior transforms from a compact, travel-ready cabin into a versatile living and sleeping space, while smart technology and integrated conveniences deliver comfort and practicality for off-grid exploration.

Together, these vehicles illustrate an automotive market no longer moving in a single direction. The rapid rise of hybrids is creating a new middle ground for millions of consumers, while gasoline, plug-in hybrid and battery-electric vehicles continue to evolve alongside them, giving shoppers more ways to balance performance, efficiency, capability, range, price and lifestyle.

DRIVE BEFORE YOU DECIDE

Outdoor street drives will once again give attendees the opportunity to take participating vehicles onto the streets of downtown Los Angeles. Meanwhile, the LADWP Test Track outside the Los Angeles Convention Center’s South Hall will focus on electric and hybrid vehicles from multiple manufacturers, allowing consumers the opportunity to experience competing electrified powertrains back-to-back.

Inside and around the Convention Center, capability-focused ride experiences include Ford Bronco Built Wild and the Camp Jeep Adventure Course, while Nissan will offer an indoor ride experience in South Hall.

Participating test drive and ride brands currently include Alfa Romeo, Chevrolet, Chrysler, Dodge, Fiat, Ford, Jeep, Kia, Lucid, Nissan, Ram, Rivian, Subaru, Tesla, Toyota and Volkswagen. Specific test drive vehicles will be announced closer to the show.

Every drive and ride is included with admission, giving consumers the chance to go from viewing a vehicle to experiencing how it performs on the road or over a purpose-built course.

ONE PLACE TO COMPARE WHAT’S NEXT

For consumers actively shopping for their next vehicle, the scale of the Los Angeles Auto Show creates a comparison-shopping environment difficult to replicate anywhere else. The surge in hybrid demand only expanded those choices, making side-by-side powertrain comparisons increasingly valuable.

Guests can move directly from a truck to a three-row family SUV, compare gas, hybrid, plug-in hybrid and electric vehicles, explore models across vastly different price points, experience new technology and talk with product specialists representing competing brands, all without the pressure of a traditional sales environment.

For enthusiasts and families, the experience extends beyond shopping, featuring custom and classic vehicles, cutting-edge technology, Southern California car culture, interactive experiences, kid-friendly activities and nearly one million square feet to explore.

The 2026 Los Angeles Auto Show runs Nov. 20–29 at the Los Angeles Convention Center. AutoMobility LA®, the show’s global media and industry day, takes place November 19. Public day tickets for the 10-day consumer show are on sale at LAAutoShow.com

Automotive brands, vehicles and experiences are subject to change.

Los Angeles Auto Show
media@laautoshow.com

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SOURCE Los Angeles Auto Show

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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October 18, 2026

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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October 18, 2026

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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October 17, 2026

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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