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Peter Thomas Roth Expands Into RCS Marketing with Listrak

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The prestige skin care brand’s first RCS campaigns beat SMS by 40% on conversion rate and 29% on revenue per send.

LITITZ, Pa., Nov. 10, 2026 /PRNewswire/ — Peter Thomas Roth, one of the largest independent prestige skin care brands in the U.S., has collaborated with its ecommerce marketing partner, the cross-channel personalization platform Listrak, to implement Rich Communication Services (RCS) messaging, delivering branded, interactive mobile messaging to RCS-enabled devices.

Since 2024, Peter Thomas Roth has partnered with Listrak to grow its ecommerce business and personalize customer communications. The addition of RCS builds upon the retailer’s mobile messaging program, delivering higher conversion rates and revenue per send than SMS.

RCS brings the features of messaging apps into the native texting app on a shopper’s phone. Android phones have supported RCS for years, and Apple added support with iOS 18 in September 2024, opening the channel to brands messaging both iPhone and Android users. Listrak was the first marketing platform provider to launch an RCS marketing campaign in the U.S., during the 2024 holiday season. With RCS, marketers can send creatively dynamic messages featuring carousels, high-resolution images, videos, and interactive buttons, while enabling quick replies and in-message engagement, and enhancing trust with verified sender information and brand styling.

Peter Thomas Roth’s recent RCS campaigns included promotions supporting several of the brand’s key fall shopping moments, including early access to sitewide sales, free gift-with-purchase offers, loyalty rewards messaging, and more.

Early RCS campaign results and program learnings included:

Higher Conversion Rates: RCS outperformed SMS on conversion rate by an average of 40% in 50/50 RCS vs. SMS tests.Increased Revenue: RCS generated 29% higher revenue per send than SMS over the same period.Growing Engagement: Click-through rates increased with each successive RCS send (going from a -14% decline on the first send to a 3% lift), suggesting engagement can strengthen as consumers become more familiar with receiving messages from a verified brand sender.Broad RCS Reach: Approximately 85% of Peter Thomas Roth’s subscribed mobile audience was RCS-enabled, with 15% of the list defaulting to SMS messaging. The results highlight the importance of identifying the RCS-addressable portion of a brand’s subscriber base before testing in order to have even 50/50 test groups across RCS/SMS.Messaging Efficiency: Branded sender names, URLs, and call-to-action buttons don’t count toward an RCS message’s character limit, so content that would be billed as two or more SMS messages can often go out as a single RCS message.

The campaigns also provided an important lesson for brands evaluating RCS: performance should be assessed across multiple sends rather than a single test. As customers become familiar with the verified sender and richer messaging experience, engagement patterns can continue to develop.

“With RCS, we can elevate the mobile messaging experience, showcasing products, highlighting promotions, and delivering tailored, personalized messages,” said Rochelle Jacobs, Managing Director, Peter Thomas Roth. “Together with our partners at Listrak, we are excited to embrace the latest in messaging technology, creating real-time consumer communications that drive results.”

“Listrak was the first marketing platform provider to launch an RCS campaign in the U.S., and we are now at the inflection point where it is becoming imperative for brands who want to build relationships with their customers to adopt RCS,” said Ross Kramer, co-founder and CEO, Listrak. “The team at Peter Thomas Roth is at the forefront, leveraging the latest innovations to connect with consumers in meaningful ways.”

About Peter Thomas Roth

PETER THOMAS ROTH IS CLINICALLY STRONGER. An influential segment leader in the beauty industry for 30 years, Peter Thomas Roth has become one of the largest independent prestige skin care brands in the USA and continues to corner the clinical market as a groundbreaking, results-focused innovator. Ingredients sourced from all over the world are formulated at the highest percentage possible to provide maximum results for flawless, healthier-looking skin. Today, Peter Thomas Roth products are sold globally and nationwide at retailers such as Sephora and Ulta Beauty. Peter Thomas Roth’s clinically stronger formulas have garnered endless awards and a cult following among millions of beauty insiders spanning generations, ethnicities, skin types and concerns.

About Listrak

Listrak is the cross-channel personalization platform for retail. By unifying customer data, identity, AI, and cross-channel marketing in one platform, Listrak enables retailers to deliver relevant, personalized experiences across email, SMS, RCS, app, web, and in-store. Listrak helps brands win new customers, increase engagement, drive conversions, strengthen loyalty, and grow revenue. Listrak publishes quarterly retail marketing benchmarks, drawn from data across its platform, at https://www.listrak.com/quarterly-benchmarks. For more information, visit https://www.listrak.com/.

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Media Advisory – Minister Hodgson to highlight federal budget investments to make life more affordable for Canadians

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MEDICINE HAT, AB, Nov. 10, 2026 /CNW/ — The Minister of Energy and Natural Resources, the Honourable Tim Hodgson, will highlight federal budget investments to make life more affordable for Canadians. Media availability will follow.  

Date: Thursday, November 12, 2026

Time: 9 a.m. ABT

All accredited media are asked to pre-register by emailing media@nrcan-rncan.gc.ca. Details on how to participate will be provided upon registration.

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CU Anschutz Led Study Finds That Genetic Risk Does Not Explain the Maternal Effect in Type 1 Diabetes

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A study of nearly 7,000 children found that inherited genetic risk did not explain why children whose mothers had type 1 diabetes developed the disease at about half the rate of children whose fathers had it

AURORA, Colo., Nov. 10, 2026 /PRNewswire/ – Children whose mothers have type 1 diabetes develop the disease at about half the rate of children whose fathers have it. Inherited genetic risk alone does not explain this long-observed maternal effect, according to a study led by researchers at the University of Colorado Anschutz and published in Diabetes Care. The findings point to other possible biological mechanisms that warrant further investigation.

Researchers analyzed 6,942 children in The Environmental Determinants of Diabetes in the Young (TEDDY) study, which followed children at increased genetic risk for type 1 diabetes from infancy into adolescence.

Researchers also examined a long-standing question: Could pregnancy loss help explain why children whose mothers have type 1 diabetes develop the disease less often?

“For decades, this relative maternal protection effect has been consistently observed across studies of living offspring of people with type 1 diabetes. One long-standing but unproven explanation is that this relative protection is an artefact resulting from the selective loss of pregnancies involving the highest-risk offspring,” said Randi K. Johnson, PhD, MPH, associate professor of biomedical informatics at the CU Anschutz School of Medicine and senior author of the study. “Advancements in genetics allowed us to comprehensively examine this phenomenon in the largest prospective cohort study of type 1 diabetes in the world.”

Genetic Risk Does Not Explain the Difference

Researchers compared children’s inherited genetic risk for type 1 diabetes using an extended genetic risk score. They found no significant difference in the genetic risk score between children whose mothers had type 1 diabetes and those whose fathers had the disease.

Despite similar genetic risk scores, children of affected mothers developed type 1 diabetes at about half the rate during the study. They also had a lower risk of developing islet autoimmunity, an early sign of immune system activity against the insulin-producing cells of the pancreas that precedes a type 1 diabetes diagnosis.

The Effect Changes With Age

Researchers found that the reduction in islet autoimmunity among children of affected mothers disappeared after age 6. The study also found no evidence that these children progressed more slowly to a type 1 diabetes diagnosis after developing islet autoimmunity.

“Our age-specific analysis shows that the maternal protective effect operates in early life, during the initiation of preclinical type 1 diabetes. The fact that the effect wanes rather than staying constant points future research toward more dynamic mechanisms,” said Sarah D. Slack, senior information science professional in the Department of Biomedical Informatics at CU Anschutz and lead author of the study.

Opening New Avenues for Prevention

Although the study does not identify the cause of maternal protection or establish pregnancy as its direct source, the findings challenge the hypothesis that pregnancy loss explains the phenomenon and point toward other possible explanations.

“Our goal is to find ways to prevent type 1 diabetes from occurring. Establishing that the relative maternal protection in type 1 diabetes is not an artefact of pregnancy survival tells us that there may be some mechanism at work in a type 1 diabetes pregnancy that confers a benefit to the offspring. Our next task is to find and understand that mechanism so we can develop solutions that might mimic that benefit for all children,” said Johnson.

Epigenetic changes are one possible biological mechanism under investigation by Johnson and team. Epigenetic changes affect how genes are switched on or off without changing the underlying DNA sequence. These changes can be influenced by factors during pregnancy and early life.

The study was supported by a grant from The Leona M. and Harry B. Charitable Trust.

“Helmsley supports this important work because we are committed to developing strategies to prevent or delay the development of type 1 diabetes, including through identifying factors underlying maternal protection,” said Maryaline Coffre, Program Officer at Helmsley.

Identifying the mechanisms behind maternal protection could help researchers determine whether early-life biological processes offer opportunities to prevent or delay type 1 diabetes.

About the University of Colorado Anschutz
The University of Colorado Anschutz is a world-class academic medical campus leading transformative advances in science, medicine, education and patient care. The campus includes the University of Colorado’s health professional schools, more than 60 centers and institutes, and two nationally ranked independent hospitals – UCHealth University of Colorado Hospital and Children’s Hospital Colorado – which see nearly three million adult and pediatric patient visits each year. Innovative, interconnected and highly collaborative, CU Anschutz delivers life-changing treatments, exceptional patient care and top-tier professional training. The campus conducts world-renowned research supported by $890 million in funding, including $762 million in sponsored awards and $128 million in philanthropic gifts for research.

Find the latest CU Anschutz news here.

Contact:

Laura Kelley, CU Anschutz

(303) 704-5222, laura.kelley@cuanschutz.edu

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RIDE THE REAL-LIFE HOGWARTS EXPRESS: GREAT RAIL JOURNEYS INVITES HARRY POTTER FANS TO EXPERIENCE SCOTLAND’S ICONIC JACOBITE STEAM TRAIN

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As HBO’s New Harry Potter Series Arrives This Christmas, Travelers Can Experience the Magic of the Original Films Aboard Scotland’s Famous Steam Train

CHICAGO, Nov. 10, 2026 /PRNewswire/ — Great Rail Journeys (formerly Vacations By Rail), invites travelers to experience the magic of the wizarding world aboard Scotland’s Jacobite Steam Train, famously associated with the Hogwarts Express in the original Harry Potter films. As HBO’s new Harry Potter series approaches its December 25 premiere, fans can plan a 2027 escape through the Scottish Highlands, discovering the landscapes and filming locations that helped bring the beloved stories to life.

Known worldwide as the real-life Hogwarts Express, the Jacobite travels an 84-mile round trip between Fort William and Mallaig. Its signature moment comes as the steam train crosses the 21-arched Glenfinnan Viaduct, immortalized in the films as the Hogwarts Express makes its way toward the magical school. The crossing offers travelers the chance to experience one of cinema’s most recognizable railway scenes firsthand.

The adventure begins in Fort William, beneath Ben Nevis, the tallest mountain in the British Isles. From there, vintage carriages carry passengers past dramatic mountains, shimmering lochs, remote villages and sweeping green glens before reaching the fishing village of Mallaig. Along the way, travelers can take in views toward Loch Shiel, another landscape recognizable from the films. The rhythmic clickety-clack of the rails, the locomotive’s whistle and clouds of steam create an atmosphere reminiscent of a bygone era of travel.

“Stepping onto the platform at Fort William, it’s like you’ve gone back to a golden age of travel. Vintage carriages line the tracks, steam billows from the mighty engine, and you can feel the excitement building all around you. Then, you step aboard and are whisked off to Hogwarts through some of the most spectacular scenery on Earth. Having experienced the Jacobite several times, it’s truly a wonder to behold. Seeing the smiling faces of Harry Potter fans along the way makes you wonder whether magic really does exist,” said Gary Crompton, Product Manager at Great Rail Journeys.

Although its Harry Potter connection has transformed the Jacobite into a bucket-list experience for fans, the railway’s appeal extends far beyond the screen. Passengers have traveled through the Scottish Highlands on this route for more than 120 years, experiencing landscapes that change with the seasons. Traveling at a leisurely pace of no more than 50 miles per hour, the steam-hauled journey offers an immersive way to discover Scotland’s natural beauty while embracing the nostalgia of rail travel.

Great Rail Journeys, a trusted leader in rail travel for more than 50 years, offers a selection of 2027 Scottish vacations, including Edinburgh, the Highlands & Islands; Highland Adventure; and The Best of Scotland & Ireland. These curated itineraries showcase Scotland’s spectacular scenery, historic destinations and railway heritage, combining rail experiences with cultural exploration. Jacobite train experiences vary by tour and departure, with service generally operating seasonally from April through October. Travelers should review individual itineraries to confirm whether a Jacobite ride is included.

For longtime fans revisiting the original films and newcomers discovering Harry Potter through the upcoming series, the Jacobite offers an unforgettable reason to explore Scotland. From the first burst of steam at Fort William to the celebrated crossing of Glenfinnan Viaduct, this railway journey brings a touch of cinematic magic into the real world.

For more information about the Jacobite Steam Train and Great Rail Journeys’ Scotland vacations, visit greatrail.com/us/trains/jacobite-steam-train/ or call (877) 929-7245. Follow Great Rail Journeys on Instagram and Facebook at @greatrailjourneys.us.

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