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TECNO Launches “Don’t Stop Rising” Campaign, Inspiring Filipino Youth to Reach New Heights

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Through authentic storytelling and local influencers, TECNO sparks inspiration and innovation, fostering an unstoppable spirit in the heart of the Philippines.

MANILA, Philippines, Dec. 3, 2023 /PRNewswire/ — Innovative technology brand TECNO today launched its brand campaign “Don’t Stop Rising” in the Philippines, marked by the unveiling of its new brand manifesto video “Never Not Ready”. With its finger on the pulse of Filipino youth, TECNO highlights the incredible drive of young Filipinos to forge their own path and create their own opportunities. The campaign serves as a dynamic call to action, urging young people across the country to embrace every moment, make it their own, and never stop rising to be their best selves.

 

This campaign takes flight with a compelling and creative music manifesto”Never Not Ready”, transcending traditional brand films. The video embodies the core spirit of contemporary Filipino youth – they do not wait for the perfect moment to be prepared; instead, they seize the opportunity to rise: A fashionista can discover creative ways to express herself on social media by using light from just a CD; a game lover never misses opportunities to enhance his gaming skills, even when waiting for coffee; a passerby can grab a basketball that comes to his feet, shoot and score; and a dancer can spontaneously choreograph and create captivating TikTok content anytime, anywhere.

The video authentically reflects the attitude and spirit of contemporary youth in the Philippines. As TECNO’s Chief Brand Officer, Lucia Liu shared: “We deeply understand Filipino consumers, which is why TECNO is initiating this exciting campaign after TECNO’s rise in the Philippines in recent years. Today we are not just launching a marketing campaign but creating something that deeply resonates with the essence of Filipinos, establishing an emotional connection with them and giving them a strong voice-out about their inspiring ‘Never Not Ready’ attitude to life.”

Indeed, positioned at the forefront of business and innovation in the Asia-Pacific region, the Philippines is experiencing rapid economic growth. Simultaneously, the youth in the Philippines are rising to keep pace with the nation’s development, including pursuing higher education to meet global standards. Furthermore, the rising spirit of young Filipinos is to create their own opportunities in life instead of waiting for the perfect chance to find them. This spirit is seamlessly reflected in the daily lives of the local youth – always prepared to seize opportunities, showcasing unlimited potential and creativity.

The stories in the manifesto video are all drawn from the real-life experiences of Filipino youth. Take starring influencer Kush Obusan and CJ Villafuerte’s journeys as examples. Back in her university days, Kush was already active in the fashion industry as a fashion photographer. While her peers were still on campus, preparing for future careers, Kush was ready to pursue her dream. Now, she has become an influential voice in fashion for Gen Z on social media. CJ’s story is equally compelling. His passion and talent for gaming propelled him into the gaming livestream industry, laying the foundation for his subsequent success. Today, he not only livestreams games but also manages ventures in property leasing, restaurants, and skincare. In his words, “In every battle I face in a game, I see it as an opportunity to strive for victory and to rise for a better self, just as I face every day in my life. I am ‘Never Not Ready’ for the daily challenges we encounter.”

The manifesto serves as a prelude to upcoming campaigns and the eagerly awaited 12.12 and Christmas season big promotions in the Philippines. TECNO is set to engage its audience further by encouraging them to share their own “Don’t Stop Rising” stories on social media to win TECNO Xmas Rising Gift Boxes. Additionally, during the offline pop-up store event at SM Mall of Asia from Dec 1 to Dec 21, customers can buy any TECNO Phone and have their Christmas wish granted, while those who visit the pop-up shop, post a social media check-in, can also stand a chance to win big prizes. More TECNO product discounts and freebies will be offered through a series of market activities in the Philippines during this peak season.

In essence, the “Don’t Stop Rising” campaign serves as a living expression of the overarching brand ethos, encapsulated by the resolute commitment to “Stop at Nothing”. It also aligns seamlessly with TECNO’s global endeavors, exemplified by the brand’s previous campaign – “Don’t Stop Exploring Life’s New Angles” – designed to inspire youth in India to unearth their true passions. Collectively, these initiatives manifest TECNO’s brand essence, transcending mere rhetoric to become a guiding force within local operations. TECNO stands not only as a provider of technological innovation but as a catalyst for substantial progress, and a pioneer of technologies that enable global youth to rise to their full potential.

View original content to download multimedia:https://www.prnewswire.com/news-releases/tecno-launches-dont-stop-rising-campaign-inspiring-filipino-youth-to-reach-new-heights-302004052.html

SOURCE TECNO Mobile Limited

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Executive War College to Address Clinical Laboratory Disruption, Including AI Transformation, Workforce Pressures and Federal Reforms

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The 31st annual Executive War College (April 28–30, 2026, New Orleans) will bring together leading experts to address major disruptions in clinical laboratories, including AI-driven transformation, workforce challenges, digital pathology adoption and evolving federal reimbursement reforms.

NEW ORLEANS, April 21, 2026 /PRNewswire-PRWeb/ — Market disruptions on multiple fronts are driving clinical laboratories, genetic test companies and anatomic pathology laboratories to modernize their operations for long-term sustainability. These challenges will be major topics when a top-flight roster of lab experts, innovators and lab leaders gather in New Orleans April 28-30, 2026, for the 31st annual Executive War College on Diagnostics, Clinical Laboratory and Pathology Management. The event takes place at the Hyatt Regency Hotel New Orleans.

Laboratory medicine continues to operate under structural pressures as regulatory scrutiny, reimbursement volatility, workforce instability and accelerating technology reshape the ecosystem in real time.

“Laboratory medicine continues to operate under structural pressures as the healthcare landscape keeps shifting,” stated Ashleigh Harris, conference producer of Executive War College. Clinical laboratories are facing disruptions on multiple fronts – external regulatory scrutiny, reimbursement volatility, workforce instability and accelerating technology that are all reshaping the ecosystem in real time. Successful laboratories will need to take many of these challenges on simultaneously to build durability and remain competitive.

To give lab leaders and pathologists an inside track to prepare for these multiple disruptions, the conference’s 145 expert speakers includes:

Syed T. Hoda, MD, Director of Digital Pathology, Director of Bone & Soft Tissue Pathology, Clinical Professor, NYU Langone Health, will review how their organization achieved a fully digital workflow in one year that accelerated diagnostics.Susan Van Meter, President, American Clinical Laboratory Association (ACLA), will co-present with experts to discuss federal reforms including the RESULTS Act that could reshape reimbursement, market competition and revenue stability.Cory A. Roberts, MD, MBA, CEO, Sonic Healthcare, USA will address the strategic considerations for laboratory mergers and acquisitions, as well as opportunities for laboratories to grow organically and harness emerging technologies.Lâle White, CEO, XiFin, Inc., will discuss how AI is transforming the forces reshaping healthcare into catalysts for growth, denial reduction and workforce efficiency.Ted Schwab, Innovator, Strategist and Entrepreneur of Schwab Tremblay Solutions, LLC, will lead a discussion with technology experts who will cover the emerging technologies of automation and robotics that are transforming diagnostics and the future of the lab workforce.

Now in its 31st year, Executive War College is the nation’s largest, most respected gathering on clinical lab management and operations – attracting the attendance of senior lab executives, administrators and pathologists who gather to learn, network and collaborate with thought leaders, experts, and analysts in developing the right strategies for their labs. It’s why major lab industry companies actively support this unique gathering include: organizations such as AstraZeneca, CrelioHealth, ELLKAY, Health Carousel, Leica Biosystems, LigoLab, MedSpeed, Philips, Roche, Synergen, TELCOR, Thermo Fisher Scientific, US HealthTek and XiFin, Inc.

In addition to more than 90 information-packed presentations comprising an enlightening and expansive range of topics, Executive War College 2026 will also feature two post conference all day events on April 30, including Executive Forum on Digital Pathology Management: Scalable Implementation Strategies That Deliver Business and Operational Impact, moderated by Christopher Garcia, Chair, Data Strategy Committee, Department of Laboratory Medicine and Pathology, Mayo Clinic.

“Our expert content is what differentiates Executive War College and provides true value to our attendees,” Harris stated. “The event is fine-tuned to provide real-world solutions for laboratories and pathology practices to be successful. We will navigate, propose and present solutions for the urgent issues that continue to challenge the clinical laboratory industry.

A maximum-capacity attendance is expected at this year’s 31st Executive War College. To register and for more information on Executive War College 2026, visit https://executivewarcollege.com You may also contact Amanda Curtis at acurtis@darkreport.com

ABOUT THE EXECUTIVE WAR COLLEGE

Since 1995, Executive War College is the preeminent conference for executives, lab leaders, pathologists, lab industry consultants and experts who come together to learn, connect, collaborate and obtain information designed to help solve the latest challenges in diagnostics, clinical lab and pathology management, for better patient outcomes.

ABOUT LABXMEDIA

LabX Media Group is a leading worldwide science publishing company that delivers meaningful industry content and integrated marketing solutions for the scientific community. Headquartered in Midland, Ontario, Canada, LabXMedia Group’s brands and product solutions deliver trusted, timely and deep information across print and digital products and live events.

Media Contact

Amanda Curtis, The Dark Intelligence Group, 1 512-667-2207, acurtis@darkreport.com

View original content to download multimedia:https://www.prweb.com/releases/executive-war-college-to-address-clinical-laboratory-disruption-including-ai-transformation-workforce-pressures-and-federal-reforms-302748954.html

SOURCE Executive War College

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Meteor Education Joins NC3 Industry Partner Network to Expand Access to Industry-Recognized Certifications in Secondary Schools

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GAINESVILLE, Fla., April 21, 2026 /PRNewswire/ — Meteor Education is proud to announce a new partnership with the National Coalition of Certification Centers (NC3), joining NC3’s network of industry partners to help expand access to industry-recognized certifications to the secondary education market.

NC3 is the national leader in advancing career and technical education (CTE) through strong partnerships between education providers and industry. With a network of more than 2,000 education institutions and organizations, NC3 has supported 430,000+ students and delivered more than one million industry-driven, stackable certifications aligned to national skills standards.

Through this partnership, Meteor Education will play a unique role in extending NC3’s certification delivery into the secondary school market. By partnering directly with NC3 to expand professional development, Meteor Education will now support secondary schools in implementing and delivering select Festo certifications that employers value and recognize.

This approach helps bridge a critical gap between access to hands-on learning experiences and career readiness requirements, enabling districts to more effectively build and sustain high-quality, career-connected learning pathways that are grounded in their local economies.

“We’re seeing a clear shift, schools are being asked to deliver outcomes that extend well beyond the classroom,” said Bill Latham, CEO of Meteor Education. “What we hear consistently from our customers is that the difference between offering industry certifications and delivering them well comes down to how prepared and supported their instructors are. Schools want to do this right, and they need partners who can equip their educators at a high level. NC3 is head and shoulders above in this regard. Their commitment to training, preparation, and ongoing support for instructors is unmatched and gives schools the confidence to deliver certifications with real rigor and integrity. We’re privileged to be working with NC3 and excited to join them in this work.”

Meteor Education’s model of embedding expert educators into school systems will allow NC3 certifications to be delivered with greater consistency and scalability across the secondary market – supporting both instructors and students in achieving stronger outcomes.

“NC3 is thrilled to partner with Meteor Education to expand access to STEM, manufacturing, and automation certifications across the secondary education system. Additionally, their expertise in designing engaging and functional learning environments will be a tremendous asset to our network of schools,” said Craig Foucht, NC3 Director of Development. “Together, we’re empowering the next generation of learners with the skills, spaces, and certifications they need to succeed in the modern workforce.”

Together, Meteor Education and NC3 are strengthening the connection between education and industry by expanding access to high-quality certifications, supporting educators, and helping students gain the skills and credentials needed for college and career success, while contributing to the growth and vitality of their local economy.

Learn more about NC3 at nc3.net.
Learn more about Meteor Education at meteoreducation.com.

About Meteor Education
Meteor Education is the leader in the design and delivery of collaborative, flexible learning environments that accelerate student engagement. As part of our full-service approach, Meteor’s local teams, educator experts and design specialists partner closely with each school district to create social classrooms and other custom spaces that empower educators to develop future-ready students. We provide training to teachers to help maximize the positive effect of each environment and tools so districts can measure the impact on student learning and the overall value provided to their community. Meteor has helped thousands of schools improve their learning settings for more than 30 years. Over the past five years we partnered with 1,800+ districts across the US to impact the educational experience of more than 3.2 million students.

About NC3
The National Coalition of Certification Centers (NC3) is a driving force in connecting education to industry through innovative training and certification programs that prepare students for high-demand careers. As part of its comprehensive approach, NC3 partners with educators, administrators, and industry experts to design hands-on learning environments that reflect real-world workforce needs. Through instructor training, industry-recognized certifications, and program development support, NC3 empowers institutions to deliver relevant, skills-based education that drives student success. NC3 also provides the tools and resources needed to ensure program quality and measurable outcomes for both students and communities. With a growing national network of education and industry partners, NC3 has helped hundreds of institutions strengthen their programs and expand opportunities for thousands of students across the country.

Media Contact:
Chelsea Adicks
Director, Brand & Communications
800-699-7516
cadicks@meteoreducation.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/meteor-education-joins-nc3-industry-partner-network-to-expand-access-to-industry-recognized-certifications-in-secondary-schools-302748984.html

SOURCE Meteor Education

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As AI Reshapes Wine Discovery, The Weinheimer Group Releases Industry Readiness Research and Launches VINTAGE² Educational System for Winery Operators

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AUSTIN, Texas, April 21, 2026 /PRNewswire/ — The Weinheimer Group today released the Wine Industry AI Marketing Readiness Report, a study of verified winery owners, operators, and marketing decision-makers examining directionally how the industry is approaching artificial intelligence in brand marketing, visibility, and growth. The findings arrive alongside the launch of VINTAGE², an AI visibility educational system built to help wineries understand and navigate the way artificial intelligence is reshaping consumer and trade discovery.

The report’s headline finding is unambiguous: 93% of wine industry respondents are either actively experimenting with AI or gathering information, with only 7% saying AI is not a current priority. Yet a significant gap separates awareness from action. Sixty percent of respondents identify improving online discoverability as their top AI opportunity, making it the most dominant single finding in the study. Thirty-six percent say uncertainty about what is real versus hype remains their primary obstacle, and 29% say clear return on investment proof is the single factor that would move them to take a first step.

“The wine industry has crossed a threshold that cannot be walked back,” said Tim Weinheimer, Brand-AI Marketing Strategist and creator of VINTAGE². “AI-powered search and generative engines are already functioning as the first point of discovery for consumers and trade buyers alike. Wineries that are not visible in those systems are not just losing marketing share of voice, they are losing the conversation entirely before it begins.”

Specializing in AI brand growth consulting for wineries, Tim developed VINTAGE² in direct response to this gap. The system provides winery leaders with a structured operational framework covering AI search behavior, brand visibility audits, narrative alignment, and the practical mechanics of Generative Engine Optimization (GEO), the emerging discipline of ensuring a brand is understood, trusted, and cited by AI-powered discovery platforms. It is not a software subscription or a quick-fix tool. It is a working knowledge system designed to build durable capability inside winery teams.

“Tim’s AI readiness educational workshop was eye-opening on the opportunities for our brand’s visibility,” said Valerie Elkins, Director of Memberships at William Chris Wine Company. “It helped us clearly understand how AI is already shaping how consumers find wineries like ours, and where William Chris Vineyards has a real opportunity to show up more consistently and credibly. Tim translated a complex topic into practical insight we are ready to act on with our marketing communications.”

For operators building new ventures, the learning curve is even more consequential. “As a new business, we knew that visibility, especially in news, online ratings and reviews, and AI search, would be critical from the start,” said Vinoth Rajkumar, Proprietor of Cork2Glass. “In just five months, we are seeing consistent visibility that has meaningfully supported our early growth.”

Access the AI Marketing Readiness Report and book a free 30-minute consultation with Tim.

About The Weinheimer Group
The Weinheimer Group is a winery brand strategy consultancy specializing in AI readiness, brand clarity, and digital visibility for the wine industry. Founder Tim Weinheimer brings more than 30 years of marketing leadership experience, WSET Level 3 certification, and recognition as Digital Agency of the Year and Data-Driven Agency of the Year by the SABRE North America Awards. A former winery founder, Tim previously launched and sold Su Vino Winery in Grapevine, Texas. He is currently a WSET Diploma candidate through the Napa Valley Wine Academy.

Media Contact:
Timothy Weinheimer
Brand AI Marketing Strategist
tim@weinheimergroup.com
(202) 297-1444

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-reshapes-wine-discovery-the-weinheimer-group-releases-industry-readiness-research-and-launches-vintage-educational-system-for-winery-operators-302747573.html

SOURCE The Weinheimer Group

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