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CeraVe Collaborates with Michael Cera and TikTok Stars on First-of-its-Kind Global Campaign

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#1 Gen Z skincare brand in the U.S. goes big with hilarious campaign reinforcing CeraVe is developed with dermatologists not Michael Cera.

NEW YORK, Feb. 12, 2024 /PRNewswire/ — CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad and first-of-its-kind global campaign, developed in partnership with actor Michael Cera, viral dermatologists and TikTok’s biggest stars.

For weeks, Michael Cera has been front and center in the news and across social media promoting his ‘namesake’ brand, CeraVe. Cera went toe-to-toe with dermatologists and even revealed his very own Michael CeraVe commercial. But the truth came out in a revealing ad, where Cera’s bizarre campaign was debunked by a boardroom of CeraVe dermatologists, who reminded him that CeraVe is and always has been developed with dermatologists since 2005. In fact, the “Ve” stands for MVE Technology and “Cera” refers to “ceramides,” not Michael Cera

As new skincare brands continue to emerge, claiming dermatologist validations and the use of ceramides, the campaign was designed to reinforce the brand’s ‘moisturize like a derm’ movement and celebrate CeraVe’s longstanding reputation as the #1 dermatologist-recommended skincare brand in the U.S. The brand put its impressive roster of board-certified dermatologists at the forefront to challenge and debunk Cera’s claims by highlighting dermatologists as the true skincare industry experts and bolster the brand’s commitment to providing dermatologist developed skincare products for all.

Despite Michael Cera’s outlandish claims, “Cera” is actually short for ceramides – the brand’s powerhouse ingredient that acts like a glue to hold skin cells together to keep our skin barrier intact and healthy. CeraVe’s unique blend of three skin-identical ceramides 1, 3 and 6-II, replenishes skin’s natural lipid levels to help restore the skin barrier. The “Ve” refers to the brand’s MVE Technology, a revolutionary delivery system that helps release ingredients, like ceramides, over time to provide continuous slow-release hydration. Going beyond just moisturizing the skin’s surface, CeraVe’s exclusive combination of ceramides and MVE technology, developed with dermatologists, helps to not only restore but also strengthen the skin barrier. 

“From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA. We not only develop all our products with them, but we also create educational and entertaining skin health content with them that we share across all our channels,” said Melanie Vidal, CeraVe Global Brand General Manager. “The Super Bowl presented an ideal stage to illuminate our brand’s mission through an innovative approach—a first of its kind immersive campaign, inviting everyone to participate in a memorable prank-like experience. Now, for those who were unaware, its crystal clear: CeraVe is developed with dermatologists and ‘cera’ stands for ‘ceramides’ —essential lipids that help to protect and restore the skin barrier.”

Transcending traditional ads, the first-of-its-kind “Michael CeraVe” campaign tapped into CeraVe’s cultural relevancy to create a 360-degree influencer-first campaign fueled by the brand’s ardent advocates that took the campaign from social media speculation all the way to the big TV commercial reveal. Inspired by existing online rumors that Cera has long been involved with the brand as his namesake, Cera and his fan-favorite reputation for awkward, offbeat characters played a crucial role in the narrative – Evan in Superbad, George Michael Bluth in Arrested Development and Allan in this year’s record-smashing Barbie movie. However, equally as important were the star-studded roster of board-certified dermatologists and notable social media personalities, including Hayley Kalil, Caleb Simpson, and Bobbi Althoff, who co-created content with Cera, fueling suspicion and speculation with their millions of followers. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy. This strategic collaboration, alongside intricately curated social marketing and communications, allowed the brand’s community to make the prank truly magnanimous and unmissable.

“Our first-ever Super Bowl spot couldn’t be limited to one moment. It needed to be an unforgettable skincare education journey,” said Tom Allison, SVP & Global Head of Professional Sales and Marketing. “Collaborating with Michael Cera, our influencer partners and dermatologists gave us the opportunity to reinforce our brand’s legacy and differentiators, while having a bit of fun along the way. Our shared name allowed for a truly authentic and playful partnership. He was the perfect protagonist in our prank – a great collaborator with our influencer partners and an even better challenger to our dermatologist allies, building up to the Big Game reveal.” 

Visit the campaign website to dive deeper into this memorable campaign and check out the commercial here. For more skincare tips and product information, visit CeraVe at www.cerave.com and on Facebook, Instagram and Twitter.

About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin’s natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize, and protect. The brand’s mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at www.cerave.com.

Media contact:
Stefanie Schmit stefanie.schmit@wpp.com
Christine ALKHAWAM Christine christine.alkhawam@loreal.com

Video – https://www.youtube.com/watch?v=vAf5TjiUJgo 

Photo – https://mma.prnewswire.com/media/2336873/Michael_Cera_CeraVe.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/cerave-collaborates-with-michael-cera-and-tiktok-stars-on-first-of-its-kind-global-campaign-302059504.html

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Brownfield Is the Real Test of Automation: How ForwardX Scaled 484 AMRs in a Live Auto OEM Factory Without Production Downtime

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Chery Dalian by the Numbers:

484 AMRs deployed across the facility~1,000 vehicles produced daily127 material categories automatedBodyshop and Final Assembly workshops coveredProduction maintained throughout deployment

BEIJING, June 18, 2026 /PRNewswire/ — Most automotive factories are not built for automation. They are built for production.

More than one year after deployment began, ForwardX’s AMR system continues to scale across Chery Automobile’s Dalian manufacturing facility without disrupting production. Today, the project ranks among the largest brownfield AMR deployments in the automotive industry.

That reality makes brownfield automation one of the industry’s most difficult challenges. Unlike greenfield facilities, existing factories must modernize while maintaining output. Automation must adapt to legacy systems, fixed layouts, and active operations rather than being designed into the facility from the start.

With a fleet of 484 AMRs, the deployment continues to expand while production remains fully operational, allowing automation to scale without major reconstruction or factory shutdowns.

The Chery Dalian facility produces approximately 1,000 vehicles per day, making production continuity a critical operational requirement. Across its welding and final assembly workshops, AMRs support a wide range of intralogistics processes, including line-side delivery, SPS cart transportation, powertrain delivery, and empty-container return.

In the Bodyshop, 204 AMRs currently support delivery of 32 material categories, covering more than 80% of required material demand. In final assembly, 280 AMRs manage transportation for 95 material categories, supporting nearly 90% of assembly-line material requirements.

Brownfield success depends on much more than vehicle autonomy.

Existing factories present a unique set of challenges: limited line-side space, mixed traffic involving workers and forklifts, legacy IT infrastructure, changing production requirements, and minimal deployment windows. The challenge is transforming an existing logistics system without disrupting production. While many automation projects demonstrate success at the pilot stage, scaling to hundreds of robots in active automotive production environments is a different challenge altogether.

To address these challenges, ForwardX combined vision-based autonomy, fleet orchestration, manufacturing integration, and phased implementation strategies. Rather than requiring major facility changes, the deployment was integrated into existing production and logistics workflows.

The system operates alongside workers, conveyors, robotic equipment, and existing material-handling assets. Through phased rollout and continuous optimization, automation was introduced progressively while maintaining production stability.

“The challenge is transforming an operating factory while protecting production,” said Nicolas Chee, Founder and CEO of ForwardX Robotics. “Brownfield automation requires much more than robotics. It requires integration, orchestration, and a deep understanding of manufacturing operations.”

As OEMs and Tier 1 suppliers continue upgrading existing facilities, brownfield transformation is becoming a key focus across the automotive industry.

For most manufacturers, future automation investments will be deployed inside existing factories rather than new ones.

Greenfield projects prove that robots can operate.
Brownfield projects prove that automation can scale inside real-world manufacturing environments.
Chery Dalian demonstrates what that transformation looks like in practice.

Want the full story?
Download the Chery Dalian Brownfield Automation White Paper here: https://www.forwardx.com/ 

Join us at Automate 2026 in Booth #1025 to experience the future of automotive logistics.

View original content:https://www.prnewswire.co.uk/news-releases/brownfield-is-the-real-test-of-automation-how-forwardx-scaled-484-amrs-in-a-live-auto-oem-factory-without-production-downtime-302804143.html

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RPI Consultants Launches Invoice Statement Reconciliation in Yoga for FSM

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BALTIMORE, June 18, 2026 /PRNewswire/ — RPI Consultants, a leading ERP implementation, optimization, and software firm, has launched Invoice Statement Reconciliation for its Yoga for FSM accounts payable (AP) solution. The new feature matches vendor statements against AP data, researches unmatched lines, and automatically surfaces exceptions.

The feature was introduced to address ongoing vendor statement reconciliation challenges. Teams often receive statements of what vendors believe they’re owed, then spend hours cross-referencing invoice records against PDFs and tracking open items in spreadsheets. As a result, mismatches go unnoticed and missed invoices show up as unexpected costs.

Yoga’s Invoice Statement Reconciliation simplifies the process by capturing every vendor statement, creating a clean workspace for the reviewer, and running pre-investigation on every unmatched line; including fuzzy invoice-number search, amount matching, PO and payment-history lookups. The solution flags and resolves exceptions as they enter the system.

For teams that operate in complex AP environments, Invoice Statement Reconciliation also supports optional accrual tracking and automation. When an invoice hasn’t arrived yet, Yoga can track the accrual and automate its reversal when it does, with all activity confirmed in the ERP.

“AP teams shouldn’t be spending hours reconciling spreadsheets against PDF statements,” said Chad Tucker, VP Yoga Software. “Yoga does the research before the reviewer ever opens the statement, saving them time so that they can instead focus their efforts on higher value work.”

Yoga for FSM seamlessly integrates with Infor CloudSuite, Lawson V10, and Workday. The solution is fully hosted and managed by RPI and is built on more than 25 years of AP automation experience across hundreds of client engagements. To learn more about Yoga’s Invoice Statement Reconciliation, visit www.rpic.com/how-tos/invoice-statement-reconciliation-in-yoga/.

About RPI Consultants
RPI Consultants is an ERP implementation, optimization, and software firm with over 25 years of experience delivering best practices through technology, systems integration, and process redesign. As a premier Infor CloudSuite implementation partner, RPI prides itself on providing customers with the expertise and strategic thought leadership they need to be successful. For more information on RPI, visit www.rpic.com.

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VODA.ai Introduces Advisor, a Conversational and Agentic Decision Support AI for Water Utilities and Engineering Consultants

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BOSTON, June 18, 2026 /PRNewswire/ — VODA.ai, the leading AI decision support software for water utilities, announced today VODA.ai Advisor, a conversational and agentic AI that helps water professionals move from data to decisions faster.

Built specifically for water utilities and engineering consultants, VODA.ai Advisor allows users to interact with intelligent planning and analytics workflows through simple natural language. Users can ask VODA.ai Advisor to generate project plans, adjust criteria and settings, evaluate scenarios, and provide advice on industry best practices to support more informed decision-making.

“Every person at a utility should be able to turn data into a decision,” said Benjamin Schroeder, CTO of VODA.ai. “We are building VODA.ai Advisor to give everyone at a utility a faster way to ask questions, understand risk, explain recommendations, and move from analysis to action. It helps everyone access the insight they need to make better infrastructure decisions.”

VODA.ai Advisor supports pipe replacement planning, project justification and verification, meter revenue protection, lead service line programs, water loss initiatives, executive reporting, and project prioritization. The VODA.ai team will be demonstrating its capabilities at the 2026 American Water Works Association ACE Conference in Washington, D.C.

As AI reshapes how organizations interact with data, VODA.ai is expanding its native AI capabilities and bringing that shift to the water sector. With VODA.ai Advisor, utilities and their partners can simplify sophisticated analysis, unlock insights faster, and make confident decisions about the infrastructure their communities rely on every day.

VODA.ai Advisor will be available to customers later this year.

About VODA.ai 

VODA.ai provides AI decision support software for water professionals. The company helps turn infrastructure data into defensible decisions that prevent failures, prioritize capital, reduce risk, and protect revenue. VODA.ai supports utilities and engineering consultants with predictive analytics for pipe risk, meter accuracy, capital planning, lead service line management, and other critical infrastructure challenges. 

For more information, visit www.voda.ai

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SOURCE VODA.ai

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