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CeraVe Collaborates with Michael Cera and TikTok Stars on First-of-its-Kind Global Campaign

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#1 Gen Z skincare brand in the U.S. goes big with hilarious campaign reinforcing CeraVe is developed with dermatologists not Michael Cera.

NEW YORK, Feb. 12, 2024 /PRNewswire/ — CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad and first-of-its-kind global campaign, developed in partnership with actor Michael Cera, viral dermatologists and TikTok’s biggest stars.

For weeks, Michael Cera has been front and center in the news and across social media promoting his ‘namesake’ brand, CeraVe. Cera went toe-to-toe with dermatologists and even revealed his very own Michael CeraVe commercial. But the truth came out in a revealing ad, where Cera’s bizarre campaign was debunked by a boardroom of CeraVe dermatologists, who reminded him that CeraVe is and always has been developed with dermatologists since 2005. In fact, the “Ve” stands for MVE Technology and “Cera” refers to “ceramides,” not Michael Cera. 

As new skincare brands continue to emerge, claiming dermatologist validations and the use of ceramides, the campaign was designed to reinforce the brand’s ‘moisturize like a derm’ movement and celebrate CeraVe’s longstanding reputation as the #1 dermatologist-recommended skincare brand in the U.S. The brand put its impressive roster of board-certified dermatologists at the forefront to challenge and debunk Cera’s claims by highlighting dermatologists as the true skincare industry experts and bolster the brand’s commitment to providing dermatologist developed skincare products for all.

Despite Michael Cera’s outlandish claims, “Cera” is actually short for ceramides – the brand’s powerhouse ingredient that acts like a glue to hold skin cells together to keep our skin barrier intact and healthy. CeraVe’s unique blend of three skin-identical ceramides 1, 3 and 6-II, replenishes skin’s natural lipid levels to help restore the skin barrier. The “Ve” refers to the brand’s MVE Technology, a revolutionary delivery system that helps release ingredients, like ceramides, over time to provide continuous slow-release hydration. Going beyond just moisturizing the skin’s surface, CeraVe’s exclusive combination of ceramides and MVE technology, developed with dermatologists, helps to not only restore but also strengthen the skin barrier. 

“From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA. We not only develop all our products with them, but we also create educational and entertaining skin health content with them that we share across all our channels,” said Melanie Vidal, CeraVe Global Brand General Manager. “The Super Bowl presented an ideal stage to illuminate our brand’s mission through an innovative approach—a first of its kind immersive campaign, inviting everyone to participate in a memorable prank-like experience. Now, for those who were unaware, its crystal clear: CeraVe is developed with dermatologists and ‘cera’ stands for ‘ceramides’ —essential lipids that help to protect and restore the skin barrier.”

Transcending traditional ads, the first-of-its-kind “Michael CeraVe” campaign tapped into CeraVe’s cultural relevancy to create a 360-degree influencer-first campaign fueled by the brand’s ardent advocates that took the campaign from social media speculation all the way to the big TV commercial reveal. Inspired by existing online rumors that Cera has long been involved with the brand as his namesake, Cera and his fan-favorite reputation for awkward, offbeat characters played a crucial role in the narrative – Evan in Superbad, George Michael Bluth in Arrested Development and Allan in this year’s record-smashing Barbie movie. However, equally as important were the star-studded roster of board-certified dermatologists and notable social media personalities, including Hayley Kalil, Caleb Simpson, and Bobbi Althoff, who co-created content with Cera, fueling suspicion and speculation with their millions of followers. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy. This strategic collaboration, alongside intricately curated social marketing and communications, allowed the brand’s community to make the prank truly magnanimous and unmissable.

“Our first-ever Super Bowl spot couldn’t be limited to one moment. It needed to be an unforgettable skincare education journey,” said Tom Allison, SVP & Global Head of Professional Sales and Marketing. “Collaborating with Michael Cera, our influencer partners and dermatologists gave us the opportunity to reinforce our brand’s legacy and differentiators, while having a bit of fun along the way. Our shared name allowed for a truly authentic and playful partnership. He was the perfect protagonist in our prank – a great collaborator with our influencer partners and an even better challenger to our dermatologist allies, building up to the Big Game reveal.” 

Visit the campaign website to dive deeper into this memorable campaign and check out the commercial here. For more skincare tips and product information, visit CeraVe at www.cerave.com and on Facebook, Instagram and Twitter.

About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin’s natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize, and protect. The brand’s mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at www.cerave.com.

Media contact:
Stefanie Schmit stefanie.schmit@wpp.com
Christine ALKHAWAM Christine christine.alkhawam@loreal.com

Video – https://www.youtube.com/watch?v=vAf5TjiUJgo 

Photo – https://mma.prnewswire.com/media/2336873/Michael_Cera_CeraVe.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/cerave-collaborates-with-michael-cera-and-tiktok-stars-on-first-of-its-kind-global-campaign-302059504.html

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De¹ Introduces Tokenized Asset World on BNB Chain, Developing Financial Intelligence Across the Full RWA Financial Landscape

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NEW YORK, Oct. 19, 2026 /PRNewswire/ — De¹ is launching Tokenized Asset World on BNB Chain, the first domain-specific world under its Financial World Model (FWM). It introduces specialized financial intelligence designed to understand the full onchain RWA landscape, from trading and collateral to borrowing, credit, liquidation and agent activity, and apply that knowledge to real financial decisions.

Traditional finance moves assets through separate networks of brokers, custodians, clearing systems and lenders. Each institution sees a different part of the lifecycle, while transfers, reconciliation and collateral requirements add friction to capital deployment. Bringing assets onchain makes financial activity more programmable, but it does not automatically connect the knowledge held across trading, financing and risk systems.

De¹ is establishing Tokenized Asset World on BNB Chain, where that real-assets financial ecosystem already unfolds in live markets. PancakeSwap, ListaDAO, Venus, Binance Agent OS and BNB Agent SDK span public trading, collateralized lending, structured credit and authorized agent activity. These activities produce distinct signals: executed prices, liabilities, vault constraints, liquidations and the outcomes of agent actions.

Tokenized Asset World brings fragmented financial knowledge into a coherent, learnable model of the full RWA landscape. The domain model is designed to understand the relationships and consequences across financial operations, with verified execution outcomes continuously refining De¹’s understanding of onchain financial physics. This introduces a new layer of intelligence to BNB Chain, enabling a more complete understanding of the tokenized-asset stack across trading, collateral, credit, vaults and agent activity.

AI agents can tap into this intelligence to operate across tokenized-asset markets with a more comprehensive view of liquidity, borrowing conditions, collateral exposure and liquidation risk as a whole. This deeper market understanding could raise more sophisticated strategies, execution and risk decisions. Each agent interaction, in turn, generates new evidence for the model, creating a continuous feedback loop between financial intelligence and live market execution while strengthening De¹’s broader Financial World Model.

About De¹

De¹ is the intelligent infrastructure platform at the intersection of DeFi and AI, building the Financial World Model grounded in live execution and real market feedback. It serves developers, traders, institutions, and AI agents through intelligent execution, unified liquidity, reinforcement learning optimization, and a continuously evolving data flywheel.

Contact: Marketing, pr@de1.ai

View original content:https://www.prnewswire.co.uk/news-releases/de-introduces-tokenized-asset-world-on-bnb-chain-developing-financial-intelligence-across-the-full-rwa-financial-landscape-302912966.html

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Plata reaches $1 Billion ARR Milestone, becoming the fastest digital bank ever

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The Mexico based digital bank shatters traditional digital banking scaling timelines, reaching a $1 Billion Annual Recurring Revenue  in less than 3.5 years from launch

MEXICO CITY, Oct. 19, 2026 /PRNewswire/ — Plata, the world’s fastest growing digital financial institution, today announced that in September 2026 it has crossed $1 billion in Annual Recurring Revenue (ARR), reaching the milestone in less than 3.5 years from launch in April 2023 and less than a year after receiving its full banking license. Plata´s growth makes it the fastest digital bank in history to reach this benchmark, and puts it on par with some of the world’s fastest growing leading AI companies, underlining Plata’s own AI and tech capabilities.

Plata reaches this goal after having reached more than 4 million customers in Mexico and having launched operations in Colombia at the beginning of September. In Mexico, Plata is now the fourth credit card issuer in the country by number of customers, and the only digital bank with a full product suite including credit, debit, investments, and small business banking. Plata’s growth is also nearing profitability, which is expected to be reached for its Mexico business within the next 6 months.

Plata changed the rules by building a universal financial platform powered by its own technology from day one. By setting up its core banking system, the company proved that regulated financial institutions can scale at AI-like speed without undermining operating performance.

“By building our own technology from scratch, we proved that a bank can move at AI company speed without compromising anything. Now we are ready to accelerate our innovation, make finance effortless and accessible for everyone.” Neri Tollardo, CEO of Plata.

As digital adoption accelerates across Latin America, Plata´s performance sets a new benchmark for financial infrastructure scaling, financial adoption, and operational efficiency in emerging markets.

About Plata

Plata is the fastest-growing financial institution in Latin America and the largest private digital bank by customer volume. In less than three years, we reached a valuation of $3.1 billion with 4 million active credit card customers and crossed $1 billion in Annual Recurring Revenue (ARR). Backed by $1.5 billion in equity investment, 1.5 in financing, and a workforce that includes 800 in-house developers, in Banco Plata we have built our own technological ecosystem, which includes a core banking system, CRM, and an app focused on simplifying the financial experience.

View original content:https://www.prnewswire.com/news-releases/plata-reaches-1-billion-arr-milestone-becoming-the-fastest-digital-bank-ever-302912970.html

SOURCE Plata

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Trends International Announces Kenneth Smith as President and Chief Executive Officer

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Experienced executive to lead company’s next phase of retail, digital commerce and strategic growth

INDIANAPOLIS, Oct. 19, 2026 /PRNewswire/ — Trends International, LLC, a leading publisher and manufacturer of licensed posters, calendars, stickers, wall art and social stationery products, today announced that Kenneth Smith has been appointed President and Chief Executive Officer, effective May 2026.

Smith will spearhead the company’s overall strategic direction and growth initiatives across its retail, wholesale, e-commerce, licensing and direct-to-consumer businesses. In his role, Smith will oversee Trends International and its portfolio of digital businesses, including Art.com and AllPosters.com.

Smith’s appointment comes as Trends International enters a new phase of expansion focused on broadening its retail presence, accelerating e-commerce, strengthening strategic customer relationships, developing new products and licenses, and pursuing partnerships and business opportunities.

“I am honored to lead Trends International and build on the strong foundation established by the company, its founders and its talented employees,” said Kenneth Smith, “We have an exceptional portfolio of brands, licenses, products and customer relationships, and we see significant opportunities to grow the business. Our focus will be on strengthening our retail partnerships, accelerating our digital businesses, developing innovative products and creating new strategic opportunities that deliver value for our customers, consumers, licensors and partners.”

Expanding Retail and Digital Footprint
Under Smith’s leadership, Trends International will continue to invest in its core retail business while broadening its digital commerce capabilities.

The company is focused on deepening relationships with major retailers, expanding distribution, improving merchandising, and developing new product platforms designed to create incremental sales opportunities.

Trends will also continue to build Trends Digital, bringing together the company’s e-commerce capabilities and creating a platform for future digital growth and potential e-commerce acquisitions.

The company’s digital portfolio includes Art.com and AllPosters.com, providing consumers with access to millions of images, posters, prints, wall art, and complementary décor.

“Trends has a tremendous opportunity to build upon its heritage while positioning the company for the future,” Smith said. “We are focused on growth, but equally important is how we achieve that growth — through strong customer partnerships, disciplined execution, innovation and a culture that empowers our people to succeed.”

Strategic Priorities
Smith’s leadership agenda includes several key areas of focus:

Retail growth — Expand relationships and sales with major national retailers and specialty channels.Product innovation — Develop new product formats, displays and seasonal programs that create incremental retail opportunities.Digital commerce — Accelerate the growth of Trends Digital, Art.com and AllPosters.com.Strategic partnerships — Forge new licensing, brand and business partnerships that expand the company’s market opportunity.Operational excellence — Improve organizational alignment, processes, technology, and execution across the company’s businesses.Talent and culture — Build a high-performing organization focused on accountability, innovation, customer service and sustainable growth.

“Kenneth brings a strong combination of leadership, customer focus and business development experience to Trends International,” said Phil St. Jean, Founder and Co-Executive Chairman of Trends International. “His vision for the company and his commitment to our customers, employees and partners make him the right leader for this next chapter. We are excited about what the future holds for Trends International and its businesses.”

About Kenneth Smith
Kenneth Smith is an experienced business executive with a background in sales leadership, strategic account development, business development, customer relationships, and organizational transformation. Throughout his career, Smith has focused on developing strategic growth initiatives, building high-performing teams, and creating long-term partnerships with major customers and business partners.

As president and chief executive officer of Trends International, Smith is responsible for the company’s overall strategy, growth, organizational leadership and business performance.

About Trends International
Trends International, LLC is a leading publisher and manufacturer of licensed posters, calendars, stickers, wall art and social stationery products. Established in 1987, Trends built its business around strong partnerships between licensors, retailers and licensees. Today, the company delivers a broad portfolio of licensed and proprietary products distributed through major retail, specialty, and digital channels.

Art.com, acquired by Trends International in 2023, is a leading online specialty retailer of high-quality wall art and complementary décor. The business offers millions of images and products through its digital commerce platform and interactive visualization tools.

AllPosters.com, part of the Trends International family of businesses, offers consumers a broad selection of posters, prints and wall décor.

For more information about Trends International, Art.com, AllPosters.com or Kenneth Smith, contact:

View original content to download multimedia:https://www.prnewswire.com/news-releases/trends-international-announces-kenneth-smith-as-president-and-chief-executive-officer-302912992.html

SOURCE Trends International

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