PERRY, Ga., July 23, 2026 /PRNewswire/ — Sigma Defense, a leading provider of mission-critical software, communications, and C5ISR systems for the Department of War, today announced it has been selected to deliver a SUNet 2.0 (Secure Unclassified Network) prototype under an Other Transaction Agreement (OTA).

SUNet 2.0 is a modernization initiative designed to establish a secure, governed environment that enables artificial intelligence and machine learning (AI/ML) development, data collaboration, mission partner integration, technology experimentation, and future operational mission applications across the Department of War. Sigma Defense proposed an operational platform designed to provide the Government with a durable, mission-ready foundation that maintains government ownership of governance, identity, security, data, and operations.

“Sigma Defense is focused on delivering superior operational capabilities to the warfighter.” said Matt Jones, Chief Executive Officer of Sigma Defense. “SUNet 2.0 represents the future of defense software, delivering secure operational platforms that accelerate innovation while remaining adaptable to changing missions and technologies.”

Under the initial six-month effort, Sigma Defense will deliver a production-representative Minimum Viable Product (MVP) that enables the government to evaluate and validate core capabilities supporting AI/ML development, data operations, secure collaboration, governance, and technology integration. The prototype represents the first phase of the program and includes the potential for a follow-on production effort.

For more information about Sigma Defense contracts and capabilities, visit www.sigmadefense.com.

About Sigma Defense

Sigma Defense Systems LLC is a leading technology company serving the Department of Defense (DoD) providing systems and services for CJADC2, DevSecOps, Electronic Warfare and software development since 2006. The company’s software-focused approach to tactical communications accelerates information collection and sharing for faster decision making and better mission outcomes. Customers turn to Sigma Defense for engineering, program management, and data logistics services for technical solutions that encompass ground, sea, air, and space-based systems and sensors and network and satellite communications. Sigma is headquartered in Perry, GA with satellite offices both CONUS and OCONUS.

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SOURCE Sigma Defense Systems

NASHVILLE, Tenn., July 23, 2026 /PRNewswire/ — Artificial intelligence is one of the most powerful business tools ever created. Yet as companies race to integrate AI into nearly every aspect of their operations, many are making the same costly mistake: replacing human expertise and critical thinking with technology instead of using technology to strengthen them.

Kristen Kukta, founder and CEO of Nashville-based advertising and public relations firm Unblurred Media, says the biggest threat isn’t AI itself. It’s the growing number of businesses that assume AI-generated information is accurate simply because it sounds convincing.

“The most dangerous thing about AI isn’t that it gets something wrong. It’s that it can sound so confident that people stop questioning the answer,” said Kukta. “AI is one of the most powerful business tools ever created, but it’s still a tool. It should support human expertise and critical thinking, not replace them.”

“Many people believe AI searches the entire internet, compares every source, separates fact from fiction and always delivers the right answer. It doesn’t,” Kukta continued. “AI analyzes enormous amounts of information and recognizes patterns to generate responses, but it doesn’t think like a human, independently verify every fact or understand the unique context behind your business. That’s why human expertise still matters, especially when it comes to a business’s marketing needs.”

As AI adoption accelerates, businesses are being flooded with promises that technology can replace marketing teams, customer service departments and even strategic decision making. Kukta says the hype is creating unrealistic expectations about both results and cost, leading many business owners to believe effective marketing should now be inexpensive simply because AI is involved.

“AI can make certain tasks faster, but it does not eliminate the need for a realistic marketing budget,” Kukta said. “Your competitors are still investing in advertising, building their brands and competing for the same customers. AI improves efficiency, but it doesn’t replace strategy, testing, media buying or experience. Businesses that chase cheap marketing because AI is involved often spend less upfront only to waste far more on solutions that were never capable of delivering the results they were promised.”

The marketing industry is now seeing that same misconception play out in search engine marketing.

“Ten years ago, agencies promised businesses immediate Page One rankings on Google. Today, many are making the same promise about appearing in ChatGPT and other AI platforms,” Kukta said. “But SEO has never produced overnight results, and AEO doesn’t either. Both require time, authority, credible content and a strong digital presence. AEO should be viewed as one component of a long-term digital strategy, not as a replacement for paid advertising, lead generation or human sales conversations.”

Automation presents similar challenges. While AI can improve efficiency and streamline repetitive tasks, it cannot replace trust, empathy or the relationships that drive business growth.

According to PwC’s 2025 Customer Experience Survey, 86% of consumers say human interaction remains important to their experience with a brand. Research from InsideSales found businesses are more than eight times more likely to qualify a lead when responding within the first five minutes. Automation can provide that immediate acknowledgment, but it should never replace the conversation.

“Automation has an important place, but it should not become your front desk, your sales team or the person responsible for building trust,” Kukta said. “The goal isn’t to replace people. It’s to help your team respond faster, stay organized and spend more time doing what technology can’t: building relationships, answering questions and earning trust.”

As businesses continue investing in artificial intelligence, Kukta encourages business owners to separate the hype from reality before making decisions that affect their marketing, customer relationships and long-term growth.

“Businesses shouldn’t be asking how AI can replace people,” Kukta said. “They should be asking how AI can make good people even better. That’s where the real competitive advantage is. AI doesn’t replace expertise. It amplifies it.”

About Unblurred Media

Unblurred Media is a Nashville-based advertising, public relations and digital marketing agency specializing in strategic marketing for medical practices, med spas, law firms, Amazon brands and growth-focused businesses. From digital advertising and public relations to website development, CRM automation and Amazon storefront management, Unblurred Media combines data-driven strategy, creative expertise and emerging technology to help clients strengthen their brands, attract qualified leads and achieve measurable growth. For more information, visit www.UnblurredMedia.com. 

Media Contact: pr@unblurredmedia.com 

View original content:https://www.prnewswire.com/news-releases/businesses-are-making-a-costly-ai-mistake-and-it-isnt-what-you-think-302833483.html

SOURCE Unblurred Media LLC

Insolvency Services Group Solicits Overbids for Patented Intelligent Layering® Technology and Trade Secrets; Companion Machinery & Equipment Auction Runs Concurrently on BidSpotter.com

TORRANCE, Calif., July 22, 2026 /PRNewswire/ — Insolvency Services Group, as assignee for the benefit of creditors of 3DEO, Inc. under California law, announced it is soliciting offers for substantially all of 3DEO’s intellectual property assets (the “Assets”). The Assignee has received a stalking horse bid of $3,426,507 covering the IP portfolio and certain machinery and equipment, and has engaged Brian Testo Associates, LLC (the “Auctioneer”) to market the Assets. Qualified overbids are due August 12, 2026.

A Pioneer in Mass-Production Metal 3D Printing

3DEO was founded on the vision of becoming the premier metal 3D printing parts service, combining mass-production additive manufacturing with multidisciplinary design expertise. The company developed the award-winning Intelligent Layering®, a patented metal additive manufacturing process pairing binder jetting with layer-by-layer CNC milling to produce small, geometrically complex metal parts with tighter tolerances (±0.002″) and finer surface finish (100 Ra) than conventional binder jetting or laser powder bed fusion.

The Assets for sale represent a complete IP portfolio, including patents, trademarks, proprietary process know-how, trade secrets, software, and qualified materials data. The portfolio includes sintering profiles, shrinkage compensation models, and mechanical property data across four qualified alloys, and proprietary slicing and cutting-path software.

Sale Process and Bidding Details

To qualify, an overbid must: (a) be received by the Assignee at or before 12:00 p.m. PST on August 12, 2026; (b) be in form and substance substantially similar to the stalking horse offer; (c) propose a purchase price equal to or greater than the qualified overbid amount specified in the bid instructions; (d) be accompanied by an earnest money deposit of not less than 10% of the proposed price; and (e) be accompanied by evidence of the bidder’s ability to close. If Qualified Overbids are received, the highest and best bid will be determined at a live auction conducted by the Auctioneer via Zoom on August 14, 2026. Interested parties must meet U.S. export control requirements and sign a non-disclosure agreement to access diligence materials and the stalking horse offer.

Concurrent Machinery & Equipment Auction

Separately, 3DEO’s remaining machinery and equipment will be sold lot-by-lot in an online timed public auction on BidSpotter.com. The auction goes live Friday, July 24, 2026, and closes Tuesday, August 18, 2026, at 10:00 AM. Details at www.btesto.com.

This notice relates to a sale under an assignment for the benefit of creditors under California law and is not an offer to sell or a solicitation to buy any security.

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SOURCE BRIAN TESTO ASSOCIATES, LLC