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Digital Advertising & Publishing Industries’ Annual Crossover Event: Launch Ceremony of The 6th “HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme”

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Unveiling 12 Selected Teams of Local Digital Advertising Start-ups & Emerging Writers

HONG KONG, Feb. 29, 2024 /PRNewswire/ — The Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme (the “Support Scheme”), organized by Hong Kong Association of Interactive Marketing (“HKAIM”), with support from Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR Government”) as the lead sponsor, aims to nurture local digital advertising start-ups since its launch in 2019. The Support Scheme provides subsidy, training and supports to local digital advertising start-ups which will promote local emerging writers and their designated books through digital advertising. At the same time, more local emerging writers and their publishers will have the opportunity to explore and utilize digital advertising, so that there will be more cross-sectoral collaboration and development possibilities between the digital advertising industry and the publishing industry.

Entering its 6th edition in 2024, the Support Scheme received overwhelming response to its call for applications which was ended in late 2023, with 55 digital advertising start-ups and 30 emerging writers. The HKAIM has selected among the applicants and paired up 12 teams, each comprises a digital advertising start-up and an emerging writer. The designated books of applied emerging writers cover a wide range of topics, which included history, culture, economics, management, working life, counseling, ecology, sports, autobiography, picture book, and more. The diversity would stimulate more creativities from the digital advertising start-ups as they plan the related campaigns.

The HKAIM successfully kicked off the 6th Support Scheme with a Launch Ceremony at Seminar Hall, Xiqu Centre on 23 February. Mrs. Lowell Cho, Assistant Head of CreateHK, was invited to be the Guest of Honor. Along with her, Chairman of the HKAIM Mr. Francis Fong and Vice Chairman of Hong Kong Publishing Federation Mr. William So launched this year’s Support Scheme by announcing the 12 participating teams. (Full list below)

Mrs. Lowell Cho, Assistant Head of CreateHK, remarked in her speech that the government is committed to advancing the industrialization of arts and creativity. To this end, it will allocate a total of HK$4.3 billion to two funding schemes under CreateHK, aiming to facilitate more cross-disciplinary projects. She also thanked the HKAIM for its effort on organizing the 6th Support Scheme and she congratulated all the selected digital advertising start-ups and emerging local writers.

Each digital advertising start-up will receive a subsidy of up to HK$240,000 to design, plan and execute a digital advertising campaign for the designated book of the matched emerging writer over a three-month supporting period. In addition, the HKAIM will provide training by industry experts, helping them to improve the creative concept and execution of their digital advertising campaigns. The Support Scheme not only creates an opportunity for the digital advertising and publishing industries to collaborate, it also promotes Chinese books through viral digital campaigns and cultivates a more robust reading culture.

In addition, the HKAIM will be promoting the participating digital advertising startups and emerging writers along with the selected books through a wide range of promotion channels including the Support Scheme’s official website, internet, social media, etc. For the 11 digital advertising projects created under last year’s (the 5th) Support Scheme, the campaigns reached nearly 17.13 million people, with nearly 2.53 million engagements, and nearly 8.47 million views, successfully bringing attention to the selected books by the emerging writers, and delivering accurate messages from the books to the target audience, creating more opportunities for readers and emerging writers to interact and communicate. The HKAIM is hopeful that this year’s Support Scheme will achieve similarly stellar results.

The HKAIM will also host a booth at Hong Kong Book Fair 2024 in July to exhibit the 12 digital advertising campaigns and the designated books. The Digital Advertising Design (for Publishing) Awards Competition and Presentation Ceremony is tentatively scheduled for July to recognize the best digital advertising campaign among the 12 as determined by industry experts. The “My Favourite Digital Advertising (for Publishing) Award” as determined by public voting will also be presented at the ceremony. The Presentation Ceremony will highlight the digital advertising campaigns as well as recognize the efforts of the participating teams.

The HKAIM will post regular updates about the Support Scheme and the 12 teams on our official website and Facebook page. For more details about the Support Scheme, please visit:

Official website:          www.digiad.hk
Facebook page:         www.facebook.com/AdxPub

The 12 selected pairs of digital advertising start-ups and emerging writers for the 6th Support Scheme are listed in alphabetical order (according to Start-up) as follows:

Local Digital Advertising Start-up (ENG)

Local Digital Advertising Start-up (CHI)

Publisher

Local New and Emerging Writers (English Name)

Designated Book (Chinese Title)

Designated Book (English Title, if any)

1

212 Studio Limited

貳壹貳工作室

Sun Ya Publications (HK) Limited

Leung Ngar Yi

沒有手機的童年

n/a

2

BLACK ENERGY DIGITAL

黑能數碼

THE COMMERCIAL PRESS (HK) LTD

Yeung Ying Hon, Ronald & Yung Ching Yee

我們都是單車人——走過香港單車百年歲月

n/a

3

BLASK ROOM

空白間

iGlobe Publishing Ltd.

Simpson Wong

記住‧香港‧老美——我城變遷的美學拓本

The Allure of Old Hong Kong

4

EXTIO

n/a

Red Publish

Teddy Chen

把悲傷留給電影

n/a

5

Flowsophic Limited

飄識有限公司

HKEJ PUBLISHING LIMITED

Lee, Kam Wing Bruno

錦綉錢情——職場必殺技 編織青雲路

n/a

6

Fullmoon Creative Limited

八月十五有限公司

HKEJ PUBLISHING LIMITED

Yung Pui Kwong

班哥有食緣

n/a

7

Hey Soul Studio

靈魂製作工作室

Enrich Publishing Limited

Tsang Kwok Ping

文青經濟學

n/a

8

JUST CONCEPT

概念製作

Cosmos Books Ltd.

Lui King Ho, Justin

經典的魅力——InstacarHK 試駕之旅

Spectacular Cars of Hong Kong: A InstacarHK Journey

9

RebelTank Limited

n/a

Enrich Publishing Limited

心小姐

校園療心室——劃出未來‧點燃學習

n/a

10

Studio120

120工作室

CRYSTAL WINDOW BOOKS

Little Woods Nature Education

聽得到看得見的香港生態百科 大自然四季日夜奇遇記

n/a

11

THE BARDS LIMITED

n/a

HKEJ PUBLISHING LIMITED

Wong Yu Ching

費格遜時間:神級領隊管理哲學

Fergie Time

12

THE PLOUGH FILMS

北斗星映像

Red Publish

Ng Ka Ki, Wong Kwok Leung

We Have a Dream 我們的港隊

We Have a Dream

Download Photos here: https://drive.google.com/drive/folders/1U9ZSQmj-YxmZe8gano-w974ortll0oZ0?usp=drive_link

Organizer: The Hong Kong Association of Interactive Marketing
Lead Sponsor: Create Hong Kong of the Government of the Hong Kong Special Administrative Region

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

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SOURCE the HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme

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ThreatLocker Highlights Key Cyber Threat Activity and Research from August 2026

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Recap includes AI agent security, ClickFix attacks, exposed infrastructure, zero-day research, and company momentum

ORLANDO, Fla., Sept. 3, 2026 /PRNewswire/ — ThreatLocker today released highlights of the company’s cybersecurity research and company news from August.

“Everyone was talking about AI in August, but the incidents we analyzed reinforced that most security problems still follow familiar paths,” said Danny Jenkins, CEO & Co-founder of ThreatLocker. “The attacks we looked at were caused by trusted access, regardless of whether AI was involved.”

Basic Controls Are Still Most Important

The month’s incidents showed why basic cybersecurity controls cannot be treated as a secondary problem to AI. Attacks targeting water systems showed how exposed infrastructure default credentials still create serious risk.

ThreatLocker also examined why ClickFix is so effective against security-aware users. ClickFix does not just rely on a user trusting the wrong prompt. It also depends on trusted system tools, including PowerShell and Command Prompt, being allowed to execute commands or reach the internet without enough restriction.

ThreatLocker MDR intercepted ACR Stealer delivered by ClickFix, showing how the social engineering technique can be used to deliver credential-stealing malware. The incident highlighted the need to limit what can execute and what it can reach if a user is tricked.

The company also published guidance on why cybersecurity strategy is shifting from threat detection to threat containment, as well as how to build cyber resilience that survives a compromise.

AI Security Still Requires Trust Boundaries

AI was still an important part of the August cybersecurity story, but not because it replaced traditional security concerns. The issue was how much access AI tools and agents receive once they are added to business environments, and what they are allowed to do with that access.

ThreatLocker’s research examined the security problems created by AI tools and agents, including how the Cursor AI hack highlights AI shortcomings, what happens when an AI agent can access secrets, and how indirect prompt injection can manipulate AI agents through untrusted data.

The company also explored what permissions autonomous AI agents should have, and the difference between excessive agency and least agency. The common question across those pieces was not whether organizations should use AI, but how to put boundaries around what AI tools can access, execute, and change.

AI security was a major focus at Black Hat and DEF CON in Las Vegas, where ThreatLocker participated in discussions about AI-driven cyber risk, workplace AI tools, and the changing role of defenders. At Black Hat, Jenkins delivered a mainstage session, “Defending against hidden risks of AI tools in the workplace,” focused on how AI tools can bypass controls and introduce new attack surfaces. Jenkins also joined Lead Cybersecurity Engineer Kieran Human for the breakout session, “Red teamer or AI-powered attacker? Generating, evading, and delivering malware with AI,” which demonstrated AI malware creation and exploit detection.

Exploits and Exposed Systems

ThreatLocker tracked new exploit activity and risks involving trusted tools throughout August.

The company analyzed ShieldBreak, a proof-of-concept exploit from NightmareEclipse that targets the same weakness as RoguePlanet. The company’s threat intelligence team also examined the N-able N-central vulnerability, which showed how vulnerable remote monitoring can give attackers access if left exposed.

ThreatLocker further published research on WiFi Pineapple hacking, and supply chain security lessons and best practices.

Industry Engagement and Company Momentum

ThreatLocker leaders participated in industry conversations throughout August on AI agents, phishing, session hijacking, and why foundational controls still matter most as attack techniques become more convincing.

ThreatLocker also announced a $190 million Series F funding round to support product innovation and global expansion. As part of that growth, the company announced plans to open a new office in Reading, U.K.

About ThreatLocker

ThreatLocker is a global cybersecurity leader that stops cyberattacks before they happen. The company’s Zero Trust Platform prevents breaches from both known and unknown threats by allowing only explicitly trusted software and activity across endpoints, networks, and cloud systems. Built to deploy quickly and scale across complex environments, the platform reduces operational overhead while keeping business running uninterrupted. Headquartered in Orlando, Florida, with offices in Dublin, Dubai, and Brisbane, ThreatLocker protects over 70,000 organizations worldwide.

Contact: press@threatlocker.com, 321-515-3813

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SOURCE ThreatLocker, Inc.

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APX Lending Launches Five-Year Bitcoin and Ethereum-Backed Line of Credit, Closing the Gap Between Digital Assets & Traditional Finance

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Canada’s first regulated digital-asset-backed lender launches a five-year revolving facility that lets clients borrow against Bitcoin, Ethereum or both, with no origination, prepayment or liquidation fees and up to $250 million in collateral insurance coverage.

TORONTO, Sept. 3, 2026 /PRNewswire/ — For more than a decade, digital assets have promised to become part of everyday finance. But delivering on that promise requires more than innovation alone. It requires financial infrastructure people can trust and use. APX Lending (“APX”) has spent years building the regulated credit products and systems needed to make that possible. The launch of the APX Line of Credit is the latest step toward that goal.

Built for Real-World Financial Needs

APX clients have already used digital-asset-backed loans to finance businesses, pay down high-interest debt, put money toward mortgages and meet other real-world financial needs. The APX Line of Credit is designed for the reality that those needs often evolve over time, rather than arriving as a single transaction.

This new offering expands APX’s digital-asset credit platform, which now spans fixed-term lending, revolving credit and Lending-as-a-Service.

How the Line of Credit Works

The five-year revolving facility lets clients borrow against Bitcoin, Ethereum or both, repay principal when they choose and redraw available credit as their needs change.

Borrowers establish the facility once rather than applying for a new loan each time they need liquidity. Interest accrues only on the amount drawn, with no interest charged on unused capacity and no fees for repaying drawn funds.

Annual rates range from 10.49% to 11.99%, depending on the outstanding balance, and there are no origination, prepayment or liquidation fees.

“At APX, we’re constantly asking how credit against digital assets can be made safer, more flexible and better for the borrower,” said Andrei Poliakov, Founder and CEO of APX Lending. “A revolving line of credit is something our clients have asked us for repeatedly. You may need money for a purchase today, an investment three months from now and a business expense later in the year. You shouldn’t have to start a new loan every time. We built the Line of Credit so you establish the facility once, then draw, repay and redraw as your needs change.”

Bitcoin and Ethereum, Together

Unlike APX‘s fixed-term loans, which are collateralized by either BTC or ETH, the Line of Credit can use both assets together to calculate borrowing capacity.

For example, a client holding $200,000 of Bitcoin and $100,000 of Ethereum can use the combined $300,000 value to support a single line of credit. At 60% LTV, that collateral could provide up to $180,000 of borrowing capacity.

Available credit changes dynamically based on the current market value of the collateral and the amount already drawn. As collateral values rise or fall, borrowing capacity adjusts with them.

Built on Years of Infrastructure, Not Just a New Feature

Putting “line of credit” on a product page is easy. Making it hold up for a volatile asset class, at scale, with real money on the line, is a different problem entirely. It is a problem APX has spent years building the fundamentals to solve.

From choosing to operate within a regulated framework when much of the digital-asset lending market did not, to building the systems that now power APX products and third-party lending solutions, APX has developed the infrastructure needed to make digital assets more practical in everyday finance and safer to borrow against.

That infrastructure includes:

Regulatory framework: APX operates within a regulated framework built specifically for digital-asset-backed lending, with compliance processes supporting its lending activities across multiple jurisdictions. Institutional-grade custody and insurance: client collateral is held in segregated BitGo Trust cold-storage wallets, never rehypothecated and protected by insurance coverage of up to $250 million. On-chain transparency: clients can independently verify their collateral on-chain 24/7 through the APX platform. Automated collateral and risk management: APX continuously monitors digital-asset prices and loan LTVs, with systems built to manage margin notifications and partial liquidations as market conditions change. That includes APX’s 90/85 Standard, which liquidates only enough collateral to reduce LTV from 90% to 85%, preserving as much of the client’s digital-asset holdings as possible. Security and operational controls: APX’s security program includes SOC 2-audited controls designed to support the systems, processes and safeguards required to operate digital-asset lending infrastructure reliably and at scale.

That same foundation powers APX’s global Lending-as-a-Service offering, enabling financial institutions and fintechs to offer APX-powered digital-asset lending products to their own clients without building the infrastructure from scratch.

Bringing Digital Assets and Traditional Finance Together

The digital-asset industry has given both clients and traditional financial institutions plenty of reasons to be cautious. That caution has helped keep digital assets and traditional finance in separate worlds. APX’s mission is to bring those worlds closer together by building regulated digital-asset credit infrastructure around custody, transparency, compliance and risk management. The goal is simple: clients should be able to access liquidity against their digital assets without having to choose between the flexibility those assets offer and the standards they expect from traditional finance.

APX was the first digital-asset-backed lender approved by the Canadian securities regulators and is registered with both FINTRAC and FinCEN.

“Digital assets do not need to live in a separate corner of finance,” said Poliakov. “The people using them want the same things everyone else wants: access to financial products that give them greater freedom and control over their lives, confidence that their assets are safe, complete transparency into who they are dealing with, and a system they can rely on when they need it. We have spent years building APX around that idea, because trust is what ultimately brings these two worlds together.”

The APX Line of Credit is now available to eligible borrowers in supported jurisdictions at www.apxlending.com.

About APX Lending 
Founded in 2023, APX Lending is a regulated digital-asset credit infrastructure company providing crypto-backed loans directly to borrowers and powering partner-branded products through its Lending-as-a-Service platform. APX combines technology, underwriting, capital, collateral management, servicing and compliance to help partners launch embedded crypto-backed credit products. 

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SOURCE APX Lending

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In HelloNation, Hearing Expert Allison Liberio Highlights Early Signs of Hearing Loss Adults Should Not Ignore

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The article explains subtle symptoms and why early recognition supports better long-term auditory health.

SOUTHLAKE, Texas, Sept. 3, 2026 /PRNewswire/ — What are the early signs of hearing loss that adults should not ignore? A HelloNation article featuring Hearing Expert Allison Liberio of Family Hearing Practice in Southlake, Texas, explores how hearing loss in adults develops gradually and what signals may indicate a need for attention.

The HelloNation article explains that hearing loss in adults often begins slowly, making early symptoms easy to overlook. One of the most common early signs of hearing loss is frequently asking others to repeat themselves during everyday conversations. The article notes that when this happens consistently, even in quiet settings, it may reflect a developing issue rather than a simple distraction.

Another early indicator involves increasing the volume on televisions or radios. The article describes how this change often goes unnoticed by the individual but is recognized by others nearby. When volume levels feel comfortable to one person but too loud to others, it can signal a shift in auditory health.

Difficulty understanding conversations in noisy environments is also highlighted as a key warning sign. The article explains that many adults with early hearing loss can hear voices but struggle to understand what is being said, especially in restaurants, social gatherings, or busy workplaces. Speech may sound muffled or unclear when background noise competes for attention, making conversations harder to follow even when voices seem loud enough.

The article also notes behavioral changes that may develop over time. Some individuals begin avoiding social interactions without realizing that hearing challenges are the underlying cause. As conversations require more effort, withdrawal can happen gradually.

Phone conversations may also become more difficult. The article explains that without visual cues, such as facial expressions or lip movements, individuals with hearing loss in adults may struggle more to understand speech. Increased effort or frequent misunderstandings during calls can indicate a change in hearing ability.

Tinnitus is another condition discussed in the article. Described as ringing, buzzing, or hissing in the ears, tinnitus often appears alongside hearing changes. While not everyone with tinnitus has hearing loss, the article notes that persistent symptoms should be evaluated by an audiologist to better understand potential connections.

The article also explains how high-frequency hearing loss can affect clarity rather than volume. Individuals may hear that someone is speaking but struggle to distinguish certain consonant sounds, causing words to blend together in conversation. The article notes that this pattern is often mistaken for other mumbling, even though it may reflect underlying hearing changes.

Fatigue after conversations is another sign that may go unrecognized. The article describes how the brain works harder to process incomplete sound signals, which can lead to increased mental strain. Feeling unusually tired after meetings or social interactions may indicate that the auditory system is under pressure.

Risk factors are also addressed, with age identified as the most common contributor. However, the article emphasizes that noise-induced hearing loss, certain medications, and health conditions can affect individuals at many stages of life.

A hearing evaluation is presented as the most reliable way to assess these changes. The article explains that visiting an audiologist provides a clear understanding of hearing ability and helps guide next steps. In most cases, the process is straightforward and offers valuable insight into overall auditory health.

The article concludes by emphasizing that early recognition matters. Addressing the early signs of hearing loss can help preserve communication, maintain relationships, and support quality of life over time.

Early Signs of Hearing Loss Adults Should Not Ignore features insights from Allison Liberio, Hearing Experts of Southlake, Texas, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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SOURCE HelloNation

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