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Digital Twins: A New Model for Urban Governance

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BEIJING, March 6, 2024 /PRNewswire/ – By China Report ASEAN

A vivid three-dimensional rendering of a bridge appeared on the intelligent monitor and evaluation platform at Beijing Yunlu Technology Co., Ltd., pointing to key factors of bridge health. Real-time status, events, transportation navigation, and traffic conditions were all tracked on the screen.

Numerous sensors installed on bridge track every minor dynamic change on the bridge surface and perform digital analysis, according to Gao Fengyong, a regional chief with the tech firm. When a large vehicle approaches, the system checks its weight and produces an early warning if the vehicle and its load is heavier than the bridge was designed to support. The vehicle is then immediately intercepted from crossing the bridge as an emergency response. The screen of the monitor platform shows a digital twin replica of the bridge.

A key method to realize bidirectional mapping and dynamic interaction between virtual and reality, the digital twin (DT) technology provides another effective approach for observing, understanding, controlling, and transforming the physical world. It was originally designed to improve local public services, but has since been more widely used to develop tailored applications for different scenarios involving urban planning and management, demonstrating enormous potential for solving problems in urban governance.

Lifecycle Management

A digital twin is a digital representation of a physical object, person, or system powered by utilizing physical models, sensor updates, operating history, and other data, which reflects the whole life cycle of the corresponding physical entities in the virtual space.

The earliest application of DT technology was in the 1970s when NASA engineers used simulations of a space vehicle to monitor and predict the performance of the real vehicle and assist ground command to make the best decisions to ensure safe flight and prolonged operational life of the vehicle. In 2003, Professor Michael Grieves at the University of Michigan first introduced the concept of DT by proposing an “Information Mirroring Model,” a vision in the context of product lifecycle management consisting of three components: real space, virtual space, and data flow connection between the two. Since then, DT technology has been developed and applied in aerospace, industrial manufacturing, and other fields.

“Simply put, a digital twin is a virtual replica of a physical entity,” said Yang Tao, an associate professor at the School of Architecture at Tsinghua University. “Supported by constantly-updated algorithms using real-time information from the virtual model synchronized with the corresponding physical system, more accurate predictions and decisions can be delivered for future operation and improvement of the physical entity.”

DT technology covers every link of the entire product life cycle from design to development, manufacturing, maintenance, and even recycling, enabling product information to remain consistent even when changes occur in any of the links. Not only can it help companies develop better products, it can also help users use the product in an optimal way.

In recent years, the rise of the meta-universe and emergence of the Internet of Things, cloud computing, and artificial intelligence (AI) have fueled the DT market, with the technology widely available in areas such as urban management, industrial manufacturing, water conservancy, and security and emergency response.

Statistics from the China Academy of Information and Communications Technology (CAICT) showed that the global digital twin market size was valued at US$7.7 billion in 2022, year-on-year growth of 57.1 percent, and is expected to reach US$30.5 billion by 2025. The figure in China was 10.4 billion yuan (US$1.45 billion) in 2022, year-on-year growth of 35 percent, and is poised to soar to 37.5 billion yuan (US$5.2 billion) by 2025.

More and more businesses, investors, and governmental agencies are considering how to leverage the emerging technology to address public service challenges and improve urban governance. Qiu Baoxing, IEAS (International Eurasian Academy of Sciences) Academician and former vice minister of China’s Ministry of Housing and Urban-Rural Development, remarked at the 12th World Geospatial Developers Conference (WGDC 2023) that the explosion of the meta-universe in 2022 propelled the transition of DT from local adoption to applications in urban scenarios.

Also at WGDC 2023, Li Deren, an academician with the Chinese Academy of Sciences and the Chinese Academy of Engineering and a professor at Wuhan University, said that compared to the product life cycle in industrial manufacturing, a digital city has an extended and more beneficial life cycle thanks to its deep learning capabilities, virtual-reality integration, and iterative evolution. The pinnacle of digital city development is smart cities based on digital twins, he asserted.

Virtual-Reality Mapping to Virtual-Reality Linkage

China first introduced the concept of a “digital twin city” in 2018 when a master plan for the development of Xiongan New Area was formulated that required synchronized planning and construction of both a digital and physical New Area with an aim for a world-class digital city with deep learning capabilities.

As project leader for Xiongan digital planning and construction based on City Information Modelling (CIM), Yang Tao considers the project an unprecedented challenge that requires trial and error. Unlike conventional model and experience-based plans, he explained, this project focuses on tackling urban issues such as urban planning, energy consumption management, waste treatment, and traffic congestion by recording and monitoring the whole process of construction of Xiongan New Area.

In transportation construction, for example, they established the world’s first large-scale regional-level digital road network to simulate real-world scenarios. The project can collect all kinds of data on the roads including pedestrians, vehicles, traffic lights, buildings, weather, and environment and detect traffic status under all kinds of weather conditions around the clock, thus providing diverse services for businesses, the government, and the public such as road operation and maintenance, emergency management, and autonomous driving tests.

Xiongan New Area’s CIM platform set the standard for subsequent digital twin city planning and construction in other parts of the country. In 2022, China rolled out a plan to facilitate development of the digital economy in the 14th Five-Year Plan period (2021-2025), calling for building digital twin cities with well-established city information modeling platforms and improved operation and management service platforms. To this end, the Ministry of Housing and Urban-Rural Development, the Ministry of Housing and Construction, the Ministry of Natural Resources, the Ministry of Water Resources, and other relevant authorities have scaled up policy support for digital twin technology development, talent, and application to promote the construction of digital twin cities.

CAICT counted 30 new enterprises involved in digital twin city construction in China every year before 2014 and between 50 and 60 from 2015 to 2018, but the number skyrocketed to over 100 from 2019 to 2021, suggesting a continuously growing market with huge potential.

DT technology is more than simply digitalizing and visualizing physical assets. The core goal is to convert data resources into data capital by linking the virtual and physical worlds while optimizing the parameters and sharing information with all parties involved in the interaction process, Yang Tao illustrated.

According to Gao Fengyong, the digital urban flood forecasting platform developed by Yunlu Technology achieved near real-time simulation of the urban flood process involving rainfall, ground water accumulation, and pipeline drainage, allowing it to provide decision-making support and flood prevention and response guidance for government authorities through simulated pre-flood analysis, real-time early warning, and post-flood summary and analysis. Last summer, the platform had already contributed to flood control in Beijing, Ningbo, Jinan, and other cities.

“Alongside visualization and simulation, a digital twin system is also intended to serve the physical entity through a digital replica to enhance the efficiency of physical production,” Gao said. By collecting real-world information on the Internet of Things for the virtual world before analysis and simulation, the system can predict risks and achieve real-time mobilization of resources, offering scientific support for decision-making in a timely manner.

However, excessive pursuit of digital technology and AI could lead to less focus on practical applications, resulting in insufficient integration of business rules and geometric models. “Application matters most, but 80 percent of digital twins are useless,” Qiu Baoxing revealed, noting that for DT technology, application scenarios including smart governance, urban construction management, general urban management, and emergency management are of paramount importance.

Yang Tao echoes that view. “A fancy model does not necessarily work well,” he said. Digital twin cities must be tailored to solve specific problems in different scenarios, he added, and optimization of urban governance cannot rely solely on technological improvements, but requires corresponding changes made in the objects and systems served or affected, so that social and technical systems will interact with each other and evolve together.

Collaborative Governance Model

CAICT’s Digital Twin City Research Report (2022) designated the period 2020-2030 as a stage of fast growth for China’s digital twin industry during which both the DT market and technology are developing in full swing.

However, cities represent a system far more complex than a space vehicle, an industrial product, or a building. They involve social, economic, environmental, and cultural factors as well as many other aspects. Humans are the main component of a city, and their different goals and behaviors can lead to various uncertainties in the process of urban governance. Application scenarios for digital twins are complex, involving multiple factors and requiring multi-sectoral collaboration. Currently, one major challenge faced by all fields is a lack of collaboration among the government, high-tech firms, and relevant entities.

In 2015, Singapore launched the “Virtual Singapore” project to build a 1:1 scale model of 3D Singapore. Alongside improving relevant policies and regulations, the city-state placed an emphasis on enhancing public participation in digital governance, encouraging citizens to transform from consumers of smart city services to creators and contributors. The government rolled out incentives for the market to provide cutting-edge technology, effective productivity, and adequate financial support to inspire all parties to collaborate while enabling their full potential. By embedding technology in policies, products, and services, Singapore’s model of collaborative digital governance reshaped the value chains for the government, businesses, and the public and improved urban governance.

In contrast, DT technology is still in its early stages of development in most other ASEAN countries. According to Shi Le from the International Logistics Division of JD Logistics, ASEAN countries vary in the development of DT technology despite the rising trend of global digitalization as well as strong domestic demand for digital management in each country. Seeking to tackle the issue, the ASEAN Plus Three (APT) Cooperation Work Plan 2023-2027 pledged to “enhance cooperation on smart and sustainable cities development in the region through ASEAN Smart Cities Network (ASCN) and ASEAN Sustainable Urbanisation Strategy (ASUS).”

DT technology represents a new model of development driving profound changes in industries. Yang Tao suggested ASEAN countries enhance collaboration, strengthen top-level design, promote institutional innovation, and gradually integrate digital twins into national overall development by starting from transportation infrastructure, green energy, and integration of industrial and supply chains.

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SOURCE China Report ASEAN

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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