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Commercial Aerospace: The Next Launchpad for the Chinese Economy

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BEIJING, March 6, 2024 /PRNewswire/ — By China Report ASEAN

On December 29, 2023, the first launch service tower was completed at the Hainan International Commercial Aerospace Launch Center, marking a key step forward in building the launch capacity of China’s first commercial aerospace launch site. On December 10, a Hyperbola-2 methane-liquid oxygen reusable verification rocket was launched successfully, marking the first recovery of reusable carrier rockets in China.

Continuous implementation of relevant policies has steered China’s commercial space industry into a fast lane of development. Many industry insiders believe that China’s space industry has already reached the first stage of commercialization in many areas. However, challenges coexist alongside achievements, which calls for breakthroughs.

Initial Concentration of the Space Industry

Commercial space activities are non-governmental profit-seeking activities featuring allocation of technology, capital, talent and other resources according to market rules. The realm is an important force for the innovation and development of China’s space industry. Private enterprises account for about 92 percent of China’s commercial space companies.

On November 26, 2014, the State Council released guidelines on social investment in the commercial space industry, which stated that “private capital is encouraged to participate in the construction of national civil space infrastructure, and companies with the intention to join the space industry are allowed to make massive private investment.” Since then, China’s commercial space industry has developed for nearly 10 years.

In recent years, even more preferential policies have been released to drive the commercial space industry. According to incomplete statistics, more than 10 relevant policies have been issued since 2014. With that encouragement and support, the once relatively obscure space industry has gradually opened up. Furthermore, the boom of foreign commercial space companies led by SpaceX has resulted in a market demonstration effect for Chinese commercial space companies including Galactic Energy, LandSpace, iSpace, and Guodian Gaoke.

To seize the important opportunities brought by commercial space development, several Chinese cities such as Beijing, Xi’an, Shenzhen, Shanghai, Wuhan, and Ningbo have successively formulated relevant action plans or support policies to promote the development of the commercial space industry, accelerate the layout of the entire space industrial chain, and make breakthroughs in key and core technologies. Commercial space industrial parks have sprung up, shaping the concentration of the space industry.

Policy support and guidance has helped the growth of the industry. According to a report released by the Institute of Future Astronautics (FutureAerospace), the number of commercial space enterprises registered and effectively operating in China had reached 433 as of late 2022, with 43 commercial satellite constellation programs already implemented in areas such as commercial communications, remote sensing, navigation, and technology verification.

At the same time, China’s commercial space industry has made new breakthroughs in technological innovation. For example, the launch of Zhuque-1 marked the first attempt made by a Chinese private space company to send a carrier rocket into space, and Zhuque-2 became the world’s first liquid oxygen methane rocket successfully launched into orbit. With the successful launch of the Hyperbola-1 carrier rocket, iSpace became the world’s third and China’s first private company to launch a rocket into orbit. 

According to data from Ai Media Consulting, from 2015 to 2021, China’s commercial space industry maintained an average growth rate of 22.3 percent and is expected to grow to more than 2.3 trillion yuan (about US$320 billion) in 2024. Research firm Taibo Intelligence forecast the overall scale of China’s domestic commercial space market to reach 2.8 trillion yuan (about US$389 billion) by 2025.

Promoting Coordinated Development of Derivative Industries

Divided according to the industrial chain, the upstream commercial space industry includes rocket manufacturing, satellite manufacturing, and related supporting equipment. The industry’s midstream involves satellite launching and ground equipment manufacturing. Downstream is defined as terminal application and the service market. Traditional application scenarios include communication, navigation, and remote sensing, while emerging application scenarios include satellite internet, space travel, space mining, and deep space exploration.

“The industrial chain of China’s commercial space industry has already taken shape,” commented Gu Xingfa, an academician with the International Academy of Astronautics and the International Eurasian Academy of Sciences and president of the Chinese National Committee for Remote Sensing. “Driven by demand, policy, and technology, the development of the industry has indeed entered a critical stage.”

Research from Sealand Securities, a wealth management platform, has divided the commercial space industrial chain into an upstream of satellite research and development, midstream of rocket launch services and ground equipment manufacturing, and downstream of satellite applications and services. So far, several private enterprises have been cultivated within each link of the industrial chain and have interacted with state-owned enterprises to form a preliminary industrial ecology, which is improving gradually.

In terms of commercial value, data from Ai Media Consulting showed that by the end of 2021, ground equipment manufacturing and satellite application and operation occupied the highest proportion of the market size among all links of the commercial space industry with each contributing 45 percent of revenues. They are the links of the commercial space industry that became profitable first. Meanwhile, satellite manufacturing and launch services in the upstream of the industrial chain remain at the preliminary stage, with both contributing about 10 percent of revenues.

Thus, the capital market is also gradually clarifying the direction of the commercial space industrial chain for the future. When a commercial rocket is launched today, satellite manufacturing and the rocket launch industry represent only 10 percent of the value across the entire space industrial chain, indicating that tremendous space remains for exploration with regard to the key parts and components for rockets and satellites.

“Without good products in the supply chain, there would be no good system integration products,” said Yang Yiqiang, chairman and president of CAS Space. He also identified rockets and satellites as still the hotspots for investment in China’s commercial space industry. However, many rocket and satellite companies have already emerged, and some have assumed leadership positions within the sector. The continued influx of capital will probably cause internal friction between those companies. Therefore, investors might want to focus more on the upstream of the industrial chain (e.g. engines, components) as well as on satellite applications in the downstream (e.g. navigation, remote sensing).

A space industrial chain consists of many links. From R&D and launch in the upstream to operation and application in the downstream, almost every link can create a market with an annual output of 100 billion yuan (US$14 billion). Zhang Shijie, chief scientist at Galaxy Space, noted that new commercial space companies have played a lead role in key links of the commercial space industrial chain thanks to their expertise and established an effective business operation model, which has contributed to the large-scale development of the commercial space industry.

Chen Xiaohong, an academician with the Chinese Academy of Engineering, once proclaimed that data is one of the core elements of the modern industrial system, the power source for the new engine of the digital economy, and the frontier of global digital competition. The commercial space industry, one of the main advancement trends of the technology industry in the era of the digital economy, can help the digital economy break through geographical restrictions, promote in-depth development of the industrial internet for people from all walks of life, and accelerate the digitization of the industry. Especially in the areas of satellite information and space technology, satellite data can enrich application scenarios and innovate business models, which will effectively empower the digital transformation of society and the development of the digital economy while facilitating construction of digital governments.

Financing Difficulties and Cost Obstacles

Although broad prospects for the development and application of the commercial space industry have emerged, many difficulties remain hindering business model maturation and large-scale development. Although the commercial model conceived by SpaceX is feasible, in essence, it does not change the industry’s characteristics of “hardcore technology,” namely, high costs, high risks, and long cycles.

“The commercial space industry is essentially space activities for profit,” opined Ji Haibo, deputy general manager of iSpace and chief designer of its liquid-propellant rockets. “It took SpaceX more than 20 years to make a profit. Such a long development cycle is facilitated by the patience and persistence of the company and capital.” He considers it necessary to tackle numerous bottlenecks restraining China’s private commercial space industry to make it a market-oriented prosperous industry with considerable dividends.

But from the perspective of economic scale and overall corporate valuation, China’s commercial space industry is still relatively small, with very few companies making any profits with rockets and satellites. 

“The biggest obstacle hindering the development of the commercial space industry is the high launch cost,” commented Ji. The same goes for all launch vehicles. The cost of rockets must come down to cut the cost of launching satellites into the sky, which will reduce costs for satellite operators. The reduced cost will in turn accelerate satellite networking, providing consumers access to satellite internet at a higher speed with a lower cost. Such a development would make the commercial logic of the commercial space industry complete and functional. For everyone involved in the industry, the only path to the maximum input-output ratio is realization of reusable carriers, including rockets.

Ji also noted that the focus of competition in China’s private commercial space industry has shifted from launching rockets into the sky to reducing the cost of launches and ensuring sufficient capacity and flight reliability. In essence, it has entered a stage of competition in services.

Liu Baiqi, founder and CEO of Galactic Energy, discussed the factors restraining the development of China’s private space industry in an interview. “The main factors are financing difficulties and limited infrastructure resources,” he said. “The rapid flow of human resources and kinks in the supply chain are also major restraints.”

Most space talent is still concentrated in state-owned enterprises, and several founders of private commercial space companies left a position at a state-owned enterprise. Without stable human resources, private commercial space companies face problems such as insufficient innovative R&D capabilities.

“Policy has never been the key factor affecting the development of the industry,” commented Niu Min, founder of FutureAerospace. “The current shortfall is capital investment.” Seeking to identify the essence of the business, Niu sees satellites as a core value of the commercial space industry. The economic value it creates must be profitable enough to cover the costs, he explained, and only when costs are covered will the loop of the business model close. However, the loop is still wide open for more Chinese private commercial space companies. 

Activating a Trillion-Yuan Market

As a new business form within the space industry, commercial space activities feature rapid upgrading, high economic returns, and strong industrial synergy. They represent an extremely important new growth pole for the Chinese economy as well as important support for China to evolve from “a major player” to “a major power” in the space industry.

According to a prediction by Taibo Intelligence, China’s commercial space sector will be in a golden era of development from 2023 to 2028 with an estimated market scale of 2.8 trillion yuan (US$389 billion) in 2025. Furthermore, the continuous integration of communication, navigation, and remote sensing, coupled with increasing demand for industry applications, should ensure continued expansion of application scenarios.

“China’s private commercial space sector will continue to grow,” said Niu Min. “After nearly 10 years of development, the Matthew effect (rich getting richer and poor getting poorer) has happened in the industry, which has basically determined a competition pattern of more capital invested in leading companies. However, industry is developing in the direction of maturity. This realm is expected to grow rapidly in 2024. By 2027, China will embrace the era of a space economy at a larger scale.”

In Niu’s view, China will enter the new era when three things happen: First, satellite constellations are built on a large scale, carrier rockets launched with high intensity, and low-cost large-scale liquid-propellant rockets recovered and reused. Second, more than 100 billion yuan (US$14 billion) is invested in the commercial space industry. Third, the next-generation space economy would emerge.

“The commercial space industry has bright prospects,” concluded Liu Baiqi. “The continuous progress of technology and increasing market demand will likely push the industry to grow rapidly in the next few years.”

View original content:https://www.prnewswire.com/apac/news-releases/commercial-aerospace-the-next-launchpad-for-the-chinese-economy-302081190.html

SOURCE China Report ASEAN

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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