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Green Technology & Sustainability Global Market Report 2024: Increasing Consumer and Industrial Interests in Clean Energy Resources to Conserve Environment

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DUBLIN, March 6, 2024 /PRNewswire/ — The “Global Green Technology & Sustainability Market by Offering (Solutions, and Services), Technology (IOT, Al & ML, Cloud Computing, Edge Computing, Digital Twin, Blockchain), Vertical (Manufacturing, Energy & Utilities) and Region – Forecast to 2030” report has been added to ResearchAndMarkets.com’s offering.

The global market for green technology and sustainability is projected to grow from USD 28.6 billion in 2024 to USD 134.9 billion by 2030, at a CAGR of 29.5% during the forecast period. Global businesses are undergoing a significant transformation by embracing green technology and sustainability initiatives. Key drivers include increasing environmental awareness, stringent regulations, and the pursuit of cost efficiencies. Companies are incorporating eco-friendly practices across their operations, from supply chain management to product development.

Renewable energy adoption, waste reduction strategies, and sustainable sourcing are becoming standard practices. Moreover, businesses are recognizing the competitive advantage of portraying a green image, attracting environmentally conscious consumers and investors. This shift towards sustainability is reshaping industries, fostering innovation, and aligning businesses with the growing global emphasis on environmental responsibility.

The retail & consumer goods vertical is projected to hold the largest CAGR during the forecast period

The retail and consumer goods sector is poised for significant growth in the green technology and sustainability space. This growth is driven by several key factors. There is a substantial increase in consumer demand for eco-friendly and sustainable products, particularly among the younger generations. This demand is pushing retailers to offer more sustainable options. Also, regulatory pressure is mounting, compelling retailers to integrate sustainability practices across their supply chains. Additionally, technological advancements and the adoption of sustainability-enhancing technologies are playing a pivotal role in making the retail sector more sustainable. These factors collectively point to a robust growth trajectory for the retail & consumer goods sector in the green technology & sustainability domain.

Among technology, IoT to account for the largest market during the forecast period

The Internet of Things (IoT) is significantly impacting the green technology and sustainability market. IoT is emerging as a viable technology for environmental sustainability solutions due to its ability to offer efficiency, accessibility, and real-time monitoring and control of environmental conditions. IoT devices can collect and share data, enabling the automation of smart decisions to reduce waste and environmental impact. In the context of green technology and sustainability, IoT is being used in various applications such as smart grids for optimizing electricity distribution, monitoring soil conditions in agriculture, and promoting sustainable farming practices. The IoT segment held a dominant market share in the green technology and sustainability market, and its ability to enhance resource efficiency and environmental monitoring positions it as a key player in driving the market’s growth.

Among Services, professional services is anticipated to account for the largest market share during the forecast period

Professional services firms are playing a crucial role in driving the growth of the green technology and sustainability market. According to SAP Insights, professional services firms are prioritizing measures that help them run more efficiently and reduce their environmental impact, such as office utilization and travel. They are also connecting sustainability to their overall service delivery and innovation strategies. Additionally, professional and managed services, including consulting, integration, deployment, support, and maintenance, are among the big growth areas in the market. Green IT consulting firms can help organizations mitigate transition risks in green IT and software adoption, and by nurturing a collaborative ecosystem of stakeholders within the value chain, organizations can benefit from green IT and software.

North America to account for the largest market size during the forecast period

The region’s growth can be attributed to its initiatives and investments in promoting sustainable policies and the purchase of sustainable products and services. Major players in the green technology and sustainability market, such as Microsoft, GE, IBM, Oracle, Engie Impact, and many more are based in North America. These companies are expanding their business presence globally by embracing various corporate mergers and partnerships. The North American Climate, Energy, and Environment Partnership encourages the adoption of sustainable policies and the purchase of sustainable products and services, prioritizing soil health, biodiversity, and ecosystem services. Overall, North America’s leadership in green technology & sustainability is driving the market’s growth and setting a global example for other regions to follow.

Key Topics Covered:

Executive Summary

Global Green Technology & Sustainability Market and Growth Rate, 2019-2023 (USD Million, Y-O-Y)Global Green Technology & Sustainability Market and Growth Rate, 2024-2030 (USD Million, Y-O-Y)Solutions Segment to Account for Larger Market During Forecast PeriodCloud Deployment Mode to Account for Larger Market Share During Forecast PeriodProfessional Services Segment to Account for Larger Market Share During Forecast PeriodConsulting Services Segment to Hold Largest Market During Forecast PeriodInternet of Things Segment to Account for Largest Market During Forecast PeriodEnergy & Utilities Segment to Account for Largest Market Share During Forecast PeriodNorth America to Account for Largest Market Share During Forecast Period

Premium Insights

Attractive Opportunities in Green Technology & Sustainability Market – Emergence of Advanced AI Technologies to Fuel Demand for Green Technology & Sustainability SolutionsOverview of Recession in Global Green Technology & Sustainability Market – Green Technology & Sustainability Market to Witness Minor Decline in Y-O-Y Growth in 2024Green Technology & Sustainability Market: Top Three Technologies, 2024-2030 – IoT Segment to Account for Largest Market Share During Forecast PeriodGreen Technology & Sustainability Market, by Offering and Key Vertical, 2024 – Solutions and Energy & Utilities Segments to Account for Significant Market Shares in 2024Green Technology & Sustainability Market, by Region, 2024 – North America to Account for Largest Market Share During Forecast Period

Market Dynamics

Drivers

Growing Environmental Awareness and ConcernsRise in Government Initiatives for Low-Carbon PoliciesIncreasing Consumer and Industrial Interests in Clean Energy Resources to Conserve EnvironmentSurging Demand for AI-Driven Recycling Technologies to Fuel Green Innovations and Sustainability

Restraints

High Costs for Deployment of Green Technology and Sustainability SolutionsLack of Robust Infrastructure

Opportunities

Rise in Initiatives to Tackle Climate Change and Air PollutionAdoption of Advanced Technologies Across IndustriesTransformation of IT and Telecom Infrastructure for Low Carbon Emissions

Challenges

Lack of Tailored Solutions to Address Unique Environmental IssuesLack of Regulations for Green TechnologyDynamic Nature of Consumer Preferences

Case Study Analysis

Engie Impact Guided Isbank to Build Energy-Efficient Data Centers to Attain SustainabilityArizona State Government Deployed Sensus’ Smart Solution to Improve Water InfrastructureSmart City of Varanasi in India Opted for Oizom Air Quality Monitoring Equipment to Reduce PollutionGE Helped Bord Gais Energy Reduce Unplanned DowntimeIndriati Hospital in Indonesia Implemented Schneider Electric’s Ecostruxure Solution to Attain SustainabilityEnviance System Helped Koch Fertilizer Centralize Documentation and Deploy New Internal Programs FasterJCB Manufacturing Plant in India Opted for Oizom Dust Monitoring Solutions for Better Working EnvironmentOizom’s Polludrone Smart Solution Helped Mumbai-based Palava City Achieve Real-Time Air Quality MonitoringHavertys Furniture Company Opted for Engie Impact Data-Driven Energy Management Strategy to Establish Sustainability

Technology Analysis

Key Technologies

AI & MLCloud ComputingInternet of ThingsBig Data Analytics

Complementary Technologies

Smart Sensor TechnologiesRenewable Energy StorageSustainable Manufacturing

Adjacent Technologies

Blockchain3D PrintingDigital TwinNanotechnology

Business Models of Green Technology & Sustainability Market

Digital Marketplaces ModelSharing Economy ModelProduct-As-A Service ModelReuse and Recycling Services ModelEnvironmental Credits and Carbon Markets Model

Companies Profiled

GEIBMSalesforceMicrosoftSchneider ElectricWolters KluwerSAPSiemensOracleSensusEngie ImpactAWSGoogleABB LtdHuaweiBt GroupUl SolutionsDiligentIdeagenAmcs GroupCorityIntelexTreeniIsometrixConsensysCropx TechnologiesHortauPycnoWintEnvirosoftTrace GenomicsTaranisOizomTreevia Forest TechnologiesFactlinesEnechange LtdEcocartAquipor Technologies

For more information about this report visit https://www.researchandmarkets.com/r/5yerbo

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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