Technology
Video on Demand (VoD) Market worth $270.3 billion by 2028 – Exclusive Report by MarketsandMarkets™
Published
2 years agoon
By
CHICAGO, March 6, 2024 /PRNewswire/ — Future trends for the Video on Demand (VoD) market include sustained expansion propelled by globalisation, unique content creation, and subscription models. The landscape will be shaped by collaborations, technological breakthroughs, and personalisation; competition and innovation will be spurred by regulatory hurdles and the entry of new firms.
The global VoD Market will grow from USD 146.6 billion in 2023 to USD 270.3 billion by 2028 at a compounded annual growth rate (CAGR) of 13.0% during the forecast period, according to a new report by MarketsandMarkets™. The VoD Market is primarily propelled by shifting consumer preferences and technological advancements. As viewers increasingly seek convenience and flexibility in their entertainment choices, VoD services offer a vast array of content accessible anytime, anywhere. The rise of high-speed internet and the proliferation of smart devices have democratized access to streaming platforms, fostering a culture of binge-watching and personalized content consumption. Additionally, the emergence of original programming from streaming giants and niche content providers has intensified competition, driving innovation and investment in exclusive content creation.
Browse in-depth TOC on “Video on Demand (VoD) Market“
280 – Tables
72 – Figures
300 – Pages
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Scope of the Report
Report Metrics
Details
Market size available for years
2019–2028
Base year considered
2022
Forecast period
2023–2028
Forecast units
Value (USD Million/Billion)
Segments Covered
Offering Type, Monetization Model, Platform Type, Deployment Model, Content Type, and Vertical
Geographies Covered
North America, Europe, Asia Pacific, Middle East Africa, and Latin America
Companies Covered
Some of the significant VoD market vendors are Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), Apple (US), Warner Bros Discovery (US), Comcast Corporation (US), Paramount Global (US), Sony (Japan), Fox Corporation (US), Lionsgate (US), Indieflix (US), Reliance Jio (India), Webnexs (US), Flicknexs (India), Kaltura (US), TargetVideo (Germany), Muvi (US), and JW Player (US)
Moreover, changing demographics and lifestyle patterns play a significant role in fueling the growth of the VoD Market. Millennials and Gen Z, in particular, prioritize on-demand content over traditional linear television, prompting traditional broadcasters and cable networks to adapt their strategies or launch their streaming services. Furthermore, the global pandemic has accelerated the adoption of VoD platforms as lockdown measures increase screen time and home entertainment demand. This has led to an expansion of VoD services into new regions and markets, as well as an emphasis on content diversity and inclusivity to cater to varied audience preferences. Overall, the VoD Market’s trajectory is shaped by a complex interplay of technological innovation, changing consumer behaviors, and market dynamics, driving continual evolution and expansion.
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The services segment is expected to capture the highest CAGR during the forecast period by offering type.
The service type segment of the VoD Market is segmented into solutions and services. The services segment accounted for the highest CAGR during the forecasted period. Services in the VoD Market encompass a wide range of offerings that contribute to the professional services, managed services, and creation, delivery, and enhancement of on-demand content. Moreover, content delivery services are critical in ensuring efficient and high-quality streaming experiences for users. These services often include content delivery networks (CDNs) that optimize the distribution of video files, reducing buffering times and enhancing the viewing experience. Encoding and transcoding services are also essential for preparing video content in various formats, making it compatible with different devices and network conditions.
Furthermore, content management services are integral to the VoD Market, providing tools for cataloging, organizing, and curating vast libraries of digital content. This includes metadata management, which enhances searchability and recommendation algorithms, leading to more personalized user experiences. Further, analytics services offer insights into user behavior, preferences, and engagement patterns, enabling content providers to refine their strategies and improve content recommendations. Lastly, monetization services also play a crucial role, facilitating revenue generation through subscription models, pay-per-view, and targeted advertising. Overall, services in the VoD Market collectively contribute to the seamless delivery, management, and monetization of on-demand content, enhancing the industry’s growth and adaptability in response to evolving consumer demands.
Based on the solutions, the over-the-top (OTT) services segment is expected to hold the largest market share during the forecast period.
The VoD Market, by solutions, is segmented into Pay-Tv, IPTV, and OTT services. It is expected that during the forecast period, the OTT services segment is expected to hold the largest market size and share in the VoD Market. OTT services play a central role in the VoD Market, revolutionizing how consumers access and consume digital content. OTT platforms deliver video content directly to users over the Internet, bypassing traditional distribution channels such as cable or satellite providers. These services provide a diverse and extensive library of on-demand content, including movies, TV shows, documentaries, and original productions. OTT platforms leverage streaming technology to allow viewers to watch content anytime on various devices, promoting a personalized and user-centric viewing experience.
OTT services have become synonymous with the democratization of content distribution, allowing established media companies and new entrants to reach global audiences without expensive infrastructure. Subscription-based models, such as those employed by popular OTT providers, generate revenue while offering users ad-free or premium content options. The convenience and accessibility provided by OTT services have significantly impacted consumer behavior, contributing to the rise of cord-cutting and transforming how audiences engage with digital media. As a result, OTT has emerged as a dominant force in the VoD Market, shaping the industry’s landscape and influencing the future of entertainment consumption.
North America is projected to hold the largest market share during the forecast period.
By region, North America is projected to hold the most market share in the worldwide VoD Market in 2023, and this pattern is anticipated to be valid throughout the forecast period. VOD solutions and services are pivotal in the North American region, reshaping the entertainment landscape and consumer behavior. With the rise of VoD platforms such as Netflix, Hulu, and Disney+, VOD has become the preferred method for accessing vast content on-demand. These services allow users to conveniently watch movies, TV shows, and original content, eliminating the need for satellite subscriptions and traditional cable. The North American market has witnessed a significant shift towards cord-cutting, where consumers are opting for VOD solutions as a cost-effective and personalized alternative. Moreover, the US and Canada are the major contributors, as most of the major companies in the VoD Market are based in these countries.
Moreover, the competitive nature of the VOD industry in North America has led to constant innovation and content creation. Major studios and production houses have entered the streaming arena, producing exclusive content to attract subscribers. This has transformed the content distribution model and fueled the production of high-quality, diverse content. The North American VOD landscape is characterized by a dynamic ecosystem where technology, content creation, and consumer preferences converge, influencing the broader media and entertainment industry.
Top Key Companies in Video on Demand (VoD) Market:
Some of the significant VoD vendors, Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), Apple (US), Warner Bros Discovery (US), Comcast Corporation (US), Paramount Global (US), Sony (Japan), Fox Corporation (US), Lionsgate (US), Indieflix (US), Reliance Jio (India), Webnexs (US), Flicknexs (India), Kaltura (US), TargetVideo (Germany), Muvi (US), and JW Player (US).
Recent Developments:
In February 2024, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer’s ad-supported plan throughout 2024. Through this partnership, Expedia Group will accelerate its international expansion while also reinforcing Netflix’s multi-country advertising offering to marketers and members.In January 2024, The Walt Disney Company’s collaboration with Apple Vision Pro represents leaps forward into the future of entertainment and storytelling. By harnessing the capabilities of Apple’s cutting-edge augmented reality (AR) technology, Disney aims to revolutionize how audiences experience their beloved stories and characters.In December 2023, Amazon and IPG Mediabrands entered into a significant three-year deal to assist brands in reaching audiences through Prime Video ads. This partnership underscores the increasing importance of streaming platforms in advertising strategies and the growing influence of Amazon in the digital advertising space. Through this partnership, brands will access a wealth of targeting and measurement capabilities to engage with viewers on Prime Video effectively. This includes leveraging Amazon’s rich data insights to target specific audience segments and optimize ad campaigns for maximum impact.In December 2023, Apple introduced its Apple TV app interface to enhance the viewing experience for users. The redesigned app offers a more intuitive interface, making it easier to discover and access content across various streaming services. It features personalized recommendations, curated collections, and enhanced search capabilities, allowing users to find more efficient content tailored to their preferences.In November 2023, Google’s YouTube Premium recently received several noteworthy updates, enriching the user experience with cutting-edge features. One notable addition is the integration of AI-driven enhancements, which leverage advanced algorithms to personalize recommendations, improve content discovery, and enhance overall user engagement.
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Video on Demand (VoD) Market Advantages:
The industry is expanding quickly due to the growing use of edge computing technologies in a variety of sectors and the rising security risks related to decentralised edge settings.By offering protection nearer to the data source, guaranteeing prompt threat detection, and mitigating risks at the network’s edge, edge security solutions solve the particular security issues of dispersed edge environments.These solutions provide edge-native security services, customised to the unique needs and limitations of edge devices and settings, including firewalling, intrusion detection and prevention, data encryption, and safe bootstrapping.Edge security solutions use machine learning and artificial intelligence (AI) algorithms to analyse traffic patterns and identify anomalies at the network’s edge. These tools enable dynamic threat detection capabilities that adjust to changing threats in real-time.Cloud-based security platforms and edge security solutions can be seamlessly integrated, allowing for shared threat intelligence, centralised management, and policy enforcement between edge devices and cloud environments.By putting zero trust architecture concepts into practice, edge security solutions guarantee continuous authentication and authorization of all users and devices accessing the edge environment, irrespective of their location or level of trust.In order to guarantee compliance with legal requirements and industry standards, edge security platforms offer compliance and governance features. These features also furnish edge computing environments with audit trails, reporting capabilities, and policy enforcement methods.
Report Objectives
To define, describe, and forecast the global VoD market based on offering type, monetization model, deployment model, platform type, content type, vertical, and regionTo provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the VoD MarketTo analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the VoD marketTo forecast the market size concerning five central regions – North America, Europe, Asia Pacific, the Middle East, Africa, and Latin AmericaTo analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall marketTo profile the key players of the VoD market and comprehensively analyze their market size and core competenciesTo track and analyze the competitive developments, such as product enhancements and product launches, acquisitions, and partnerships and collaborations, in the VoD Market globally
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AdaKami Contributes to National Dialogue on Strengthening Fraud Risk Management
Published
11 minutes agoon
April 24, 2026By
JAKARTA, Indonesia, April 24, 2026 /PRNewswire/ — The continued rise in digital fraud highlights increasing risks to consumer protection and the sustainability of Indonesia’s digital financial ecosystem. Data from Indonesia Anti-Scam Centre (IASC) under the Financial Services Authority of Indonesia (OJK) recorded over 432,000 digital fraud reports between November 2024 and January 2026, with total losses reaching approximately IDR 9.1 trillion.
In response, AdaKami, a licensed fintech lending platform by OJK, continues to strengthen its fraud risk management framework through enhanced technology capabilities, ongoing user education, and collaborations with stakeholders.
This was reflected at the Executive Policy Collaborative Forum on Handling Digital Fraud and Scams, organized by The Indonesian Digitalization and Cybersecurity Association (ADIGSI) which brought together regulators, cybersecurity authorities, and industry associations including IASC OJK, the National Cyber and Crypto Agency (BSSN), the Indonesia Fintech Lending Association (AFPI), and the Indonesia Fintech Association (AFTECH). The forum underscored the importance of coordinated efforts to strengthen fraud prevention and reinforce the anti-scam governance ecosystem.
Alongside industry and regulatory stakeholders, AdaKami reiterated its commitment and efforts to strengthen fraud prevention, by integrating technology, education, and collaboration as core pillars of consumer protection.
“Fraud and digital scams have evolved into a systemic challenge that requires coordinated action across regulators, industry, and stakeholders,” said Hudiyanto, Head of Secretariat of IASC OJK.
Karissa Sjawaldy, Chief of Public Affairs AdaKami, added: “AdaKami remains committed to strengthening consumer protection by enhancing technology-driven security systems, reinforcing user education, and maintaining close collaboration with regulators and industry partners.”
AdaKami continues to strengthen its security infrastructure through technology advancement, including AI, machine learning, and big data, to protect users on the platform and mitigate cyber threats. Concurrently, AdaKami recognizes the importance of user awareness in reducing fraud risks. Through ongoing educational initiatives such as the #SelaluWaspada campaign, AdaKami educates users to stay vigilant against evolving fraud schemes, including safeguarding personal information, recognizing common fraud tactics, and engaging only through official verified channels.
AdaKami remains focused on strengthening risk management, enhancing consumer trust, and supporting a more resilient digital financial ecosystem in Indonesia.
***
About AdaKami
Established in 2018, AdaKami is a licensed fintech lending platform in Indonesia, operated by PT Pembiayaan Digital Indonesia and supervised by OJK. AdaKami provides accessible financing through technology-driven, fast, and reliable services, bridging the gap between traditional financial institutions and underserved communities. More information: www.adakami.id
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SOURCE AdaKami
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RWA.LTD Announces Comprehensive Consumer Goods Token Ecosystem Layout at Hong Kong Web3 Festival, Leading the Launch of the Consumer RWA Alliance
Published
1 hour agoon
April 24, 2026By
HONG KONG, April 24, 2026 /PRNewswire/ — During the Hong Kong Web3 Festival, RWA.LTD, the world’s first platform dedicated to consumer goods RWA (Real World Assets), officially announced the completion of its comprehensive consumer goods token ecosystem layout. At the event, the platform spearheaded the unveiling of the “Consumer RWA Alliance”. Positioned as the “Asian Consumer Goods Asset Trading Center,” RWA.LTD aims to enhance consumption efficiency through AI, reconstruct value distribution via Web3, and connect cross-city and cross-country consumer networks through tokens to accelerate the arrival of the “Smarter Consumer” era.
RWA.LTD stated that consumer goods RWA is not a single product, but a set of new infrastructure developed around consumption scenarios, the circulation of consumer rights, and brand interaction. Since CEO Fu, Rao Tony first proposed the concept of “Consumer Goods RWA” in late 2024, the team simultaneously prepared the RWA.LTD platform and completed Beta testing in September 2025. Following several months of iteration, the platform completed a comprehensive upgrade in mid-March 2026, marking RWA.LTD’s formal transition from the proof-of-concept stage to the ecological development stage.
RWA.LTD Ecosystem
In this public announcement, RWA.LTD systematically disclosed its four major ecological sectors for the first time. First, RWA.LTD | Mall (Winpoint Mall) was officially launched during the Hong Kong Web3 Festival, providing consumers with diverse brand rights driven by RWA Coin; current offerings include the CDAA (Chartered Digital Asset Analyst) Course, Matrix E-commerce Services, and more. Second, RWA.LTD | Exchange was fully launched in mid-March 2026 as a primary issuance and secondary trading market for consumer goods tokens, with plans to list 100 types of consumer goods tokens within the year to provide bidirectional exposure for brands and users. Third, RWA.LTD | Fund plans to collaborate with established VC funds to focus on brand token ecosystem construction and explore new paths for the synergistic development of consumer brands and on-chain capital. Fourth, RWA.LTD | Bot (rwaclaw.ai, rwabot.ai) has completed domain layout and is currently under development; it will provide consumers with real-time AI price comparisons, intelligent recommendations, and automated ordering tools to enhance decision-making efficiency and consumer experience.
RWA.LTD believes that the traditional consumer market has long suffered from information asymmetry, price opacity, and inactive membership systems, while the combination of blockchain and AI provides a new consumption model. By standardizing, digitizing, and placing consumer rights on-chain, consumers are no longer just end-buyers but can become active participants in the consumption network; brands are no longer limited to one-time interactions with consumers but can build stable, sustainable consumer relationships through on-chain tools.
Consumer RWA Alliance
At the Hong Kong Web3 Festival, the Consumer RWA Alliance, spearheaded by RWA.LTD, was inaugurated. The alliance aims to unite consumer brands, channel platforms, technology service providers, ecological partners, and cross-regional resource providers to jointly promote the co-construction of standards, ecological synergy, and scenario implementation for consumer goods RWA. The alliance members attending the unveiling ceremony included Dr. and Professor Lawrence Yu, Founder and Chairman of the Asia Pacific Economic Leaders’ Confederation; Dr. Wang Ping, President of the RWA Ecological International Federation and Chairman of the Asia Pacific M&A Fund; Dou Jun, Secretary General of the Hong Kong RWA Global Industry Alliance and Executive Secretary General of the Blockchain Professional Committee of the China Communications Industry Association (CCIA); Dr. Yu Jianing, Principal of Uweb Business School (Hong Kong) and Rotating Chairman of the Academic Committee of the Hong Kong Certified Digital Asset Analysts Association (HKCDAA); Dr. Jingle, Founder of Hong Kong Meta Strategy; Dr. Qiu Yueying, CEO of Winchain Technology; Tongjian Sun, CEO of INOVAI TECH K.K.; and Wen Hua, Director of the Australia & New Zealand Center of the Hong Kong RWA Global Industry Alliance, with RWA.LTD CEO Fu, Rao Tony serving as the Chairman. The establishment of the alliance marks an important step for consumer RWA moving from platform exploration to industry collaboration, signifying that the RWA narrative is extending from the relatively singular field of financial assets to the consumer industry which is more closely related to real life.
Industry insiders pointed out that the establishment of the Consumer RWA Alliance holds industry significance beyond platform business. On one hand, it helps break the market’s inherent impression of RWA as being “over-financialized” and encourages the outside world to re-recognize the application value of RWA as digital infrastructure in real consumption scenarios. On the other hand, it provides a new organizational framework for the Asian consumer market, making cross-regional brand cooperation, mutual recognition of consumer rights, and on-chain circulation mechanisms more operational. RWA.LTD stated that it hopes to promote the formation of a more diverse, open, and sustainable RWA world through the alliance mechanism, making RWA not just a synonym for asset securitization, but also a key driver for consumer innovation and industrial upgrading.
Regarding compliance issues of market concern, RWA.LTD provided a brief explanation in this announcement. Consumer goods tokens do not fall within the definition of “virtual assets” under Section 53ZRA of the Anti-Money Laundering and Counter-Terrorist Financing Ordinance (AMLO), as they are neither payment tokens nor governance tokens. Even if there is overlap in certain characteristics, the relevant tokens can ultimately be defined as “Limited Purpose Digital Tokens” under Section 53ZR of the AMLO, which are explicitly excluded from the scope of “virtual asset” in the AMLO. Based on this, RWA.LTD does not fall within the regulatory scope of the Virtual Asset Trading Platform (VATP) licensing regime. Meanwhile, the U.S. SEC’s previous No-Action Letter to the Fuse project, along with the definition of “Digital Tools” in the regulatory interpretation published on March 17, 2026, further supports the stance that consumer goods tokens are non-securities, non-commodities, and are not regulated under the virtual asset framework. RWA.LTD emphasized that the company consistently adheres to advancing product design and business development within a compliance framework and will continue to monitor regulatory dynamics in different jurisdictions.
The RWA.LTD team possesses a rich international background and overseas market experience, having long followed the development trends of the Web3 and RWA markets in Europe and the United States. The team observed early on that the Asian RWA market has long been concentrated on financial narratives with relatively monotonous scenarios, and platforms that truly integrate deeply with mass consumption and high-frequency lifestyle scenarios remain scarce. Consequently, the team began preparing the consumer goods RWA platform as early as 2024, hoping to take the lead in completing infrastructure, model verification, and resource integration before an industry consensus was formed.
RWA.LTD CEO Fu, Rao Tony pointed out that consumer goods RWA is currently one of the directions most likely to land and scale quickly. Compared to financial RWA, consumer goods RWA has a stronger efficient foundation in terms of compliance structure, user understanding, scenario adaptation, and promotion paths. Its core value lies in using blockchain technology to release liquidity that the consumer industry has long lacked, allowing consumer rights—which were originally fragmented, dormant, non-tradable, or difficult to circulate across regions—to achieve more efficient allocation and redistribution. Through this mechanism, the relationship between brands, platforms, and consumers will be redefined.
Fu, Rao Tony further stated that as the digitalization of the Asian consumer market continues to improve, the combination of consumer RWA and the real consumer industry is expected to release trillion-dollar economic potential in the future. For Hong Kong, this is not just an emerging Web3 track, but could become an important hub connecting international consumer networks with digital asset innovation. Hong Kong possesses unique advantages as an international financial center, an international trade center, and a highland for institutional innovation. If it can take the lead in forming scale synergy in the field of consumer RWA, it has the opportunity to occupy a leading position in the global wave of consumer asset digitalization.
In the future, RWA.LTD will continue to advance its layout around consumer goods RWA infrastructure construction, ecological cooperation expansion, alliance network improvement, and AI consumer tool research and development, exploring new on-chain paradigms for the consumer industry with more brands, institutions, and partners. As the Mall, Exchange, Fund, and Bot sectors gradually mature, RWA.LTD hopes to drive consumer RWA from concept to large-scale application, providing a more efficient, intelligent, and participatory new value network for the Asian and global consumer markets.
About RWA.LTD
RWA.LTD is positioned as the Asian consumer goods asset trading center, committed to enhancing consumption efficiency with AI, reconstructing consumer value distribution with Web3, and establishing cross-city and cross-country consumer alliance networks via tokens. The company focuses on the consumer goods RWA track, continuously promoting the digitalization of consumer rights, the circulation of consumer assets, and the synergy of the consumer ecosystem to explore the future consumption model of “Smarter Consumer”.
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SOURCE RWA.LTD
Technology
Fox ESS Ranks No. 1 Globally in Residential Energy Storage
Published
2 hours agoon
April 24, 2026By
WENZHOU, China, April 23, 2026 /CNW/ — Fox ESS, a global leader in renewable energy solutions, has been ranked No. 1 among residential energy storage providers worldwide for 2025, based on MWh shipments in S&P Global Energy’s Residential Energy Storage Market Tracker.
The report also places Fox ESS at No. 1 in Germany and the UK, highlighting the company’s momentum in key markets and expanding distribution footprint.
Compared with 2024, Fox ESS’s global market share rose 50% in 2025, reinforcing its position in a rapidly growing residential storage sector. The company has continued to scale internationally, with global headcount doubling from the end of 2024. As of April 2026, Fox ESS employs more than 5,000 people worldwide, and has added local support through new offices, including in Sydney, Australia.
“We’re thrilled for this remarkable achievement. It reflects our commitment to innovation and product quality, and to making clean, reliable energy practical for households around the world,” said Michael Zhu, CEO of Fox ESS. “We will continue pushing the boundaries to deliver solutions that help homes and businesses move toward energy independence.”
Notably, Fox ESS has launched the Champion’s Choice campaign globally, combining the endorsement of sports champions with recognition from prestigious organizations. With the first stop in Australia, the company signed Ian Thorpe, a five-time Olympic champion last December. The campaign underscores Fox ESS’s ambition to deliver better value for customers and partners.
Fox ESS is committed to building long-term trust with customers and partners. The company delivers reliable, high-quality energy storage systems engineered for consistent performance, supported by rigorous quality-control processes designed to help ensure every product meets the highest standards.
Fox ESS develops solutions that serve both installers and end users. With ongoing investment in R&D, the company stays ahead of evolving market needs, helping installers work more efficiently while enabling homeowners to move toward energy transition and reduce electricity costs.
With a team of more than 400 experts in R&D, Fox ESS continues to refine its product design for easier transportation, installation, and everyday use. The AI-powered FoxCloud app also makes energy management more intuitive, enabling users to monitor and control home energy consumption, manage smart devices, and track detailed generation and usage data in a single streamlined platform, delivering greater peace of mind.
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SOURCE Fox ESS
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