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Persil® Laundry Detergent & Renowned Fashion Designer Christian Siriano Launch First-Ever 24-Hour Wardrobe Refresh Hotline on TikTok™ LIVE

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Laundry detergent brand known for its deep cleaning and fabric care capabilities declares itself the Official Detergent of Outfit Repeating; enlists celeb stylist to empower people to wear and wash their favorite ‘fits again and again 

STAMFORD, Conn., June 20, 2024 /PRNewswire/ — The art of outfit repeating has never been more fashionable. Persil® laundry detergent is teaming up with celebrated American fashion designer Christian Siriano to host the first-ever 24-hour Wardrobe Refresh Hotline on TikTok™ LIVE to help people outfit repeat and care for their clothes like a fashion pro. A design icon himself often recognized for his use of color in design and personal jet-black wardrobe selections, Siriano will offer consumers a fresh perspective on how to style their own wardrobe’s go-to items so they can wear, wash, repeat with confidence.

The first-of-its-kind virtual event will kick off on June 26th at 6 p.m. ET and run nonstop through 6 p.m. ET on June 27th, offering a unique opportunity for viewers to ask Siriano for expert advice on how to restyle their most loved clothing items, fabric care tips, washing techniques and more. In addition to Siriano’s expertise, viewers will be surprised throughout the live event with guest influencer and creator appearances.

Streaming live on the Persil® TikTok™ account (follow along at @persillaundry), consumers can call in between 6 p.m. – 2 a.m. ET on June 26th, and again from 9 a.m. – 6 p.m. ET on June 27, for their chance to engage with Siriano by dialing 1-855-WARDROBE.

“The idea of being fashionable carries different meaning to everyone; for me it’s wearing styles that make me feel, and look, great,” said Siriano. “Each day when we get dressed, we can express ourselves creatively through our clothing. Outfit repeating is a fun, and effective, way to do that by challenging ourselves to breathe new life into a go-to piece and style it in a new way. Persil® makes it that easy by having a formula that helps keep clothes looking vibrant wash after wash.”

This partnership comes on the heels of a refreshed brand identity for Persil®. The reimagined positioning emphasizes the brand’s premium clean and fabric care benefits with a powerful formula that helps protect fabrics and colors so laundry-doers can embrace wearing their favorite clothes again and again with That New Clothes Feeling™. The brand also developed vibrant new packaging to stand out in the laundry aisle with an updated product lineup that focuses on deep clean and fabric care, including Original, Advanced Clean with Oxi+Odor Power, Intense Fresh®, and Activewear Clean.

“As the proud detergent of outfit repeating, Persil® is dedicated to helping keep clothes looking newer, longer* so consumers can maintain the connection they have with their favorite clothing items, wash after wash,” said Matt Kutnick, Marketing Director at Henkel. “Through this exciting partnership and 24-hour Wardrobe Refresh Hotline on TikTok™ LIVE, we’re helping individuals embrace a fashion-forward lifestyle and bringing outfit repeating to closets everywhere.”

For more information on Persil® or to find a store near you, visit persillaundry.com. Stay updated by following Persil® on TikTok™, Facebook, Instagram and YouTube.

*vs leading value detergent

About Christian Siriano
Award-winning American fashion designer Christian Siriano has established himself as a tour de force in the fashion world since launching his eponymous collection in 2008 following his studies in London. Having just celebrated the brand’s 15-year anniversary, the Siriano design studio continues to celebrate beauty and diversity in this ever-changing fashion industry. As a result, Christian’s work has been featured in a multitude of prestigious museum exhibits including his first ever solo work retrospective. Moreover, his designs have appeared on the world’s biggest stars and most prestigious red carpets, with clients ranging from leading actresses on film and television to super models. To learn more about Christian Siriano, please visit christiansiriano.com.

About Persil®
As a trusted leader in laundry care, Persil® laundry detergent helps keep clothes looking newer for longer*. Packed with powerful stain-fighting enzymes to deliver a premium deep clean, Persil®whitens and brightens clothing and cares for fabrics. Sold nationwide in the United States, the Persil® laundry portfolio includes liquid and single dose pac detergents. Stay connected with Persil® on Instagram @PersilLaundry, TikTok @PersilLaundry, and Facebook @Persil for the latest updates and tips.

About Henkel in North America 
Henkel’s portfolio of well-known brands in North America includes Schwarzkopf® hair care, Dial® soaps, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales close to 6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the company’s global sales. Henkel employs around 8,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com and on Twitter @Henkel_NA.

Photo material is available at www.henkel-northamerica.com/press

Brand Contact: Agency H5 (on behalf of Persil®)
Contact: Emily Sclafani
Phone: 312-720-1637
Email: esclafani@agencyh5.com

Henkel North America
Contact: Erica Cooper
Phone: 475-232-4973
Email: erica.cooper@henkel.com

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SOURCE Persil

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WaterField Designs Introduces Shield Case for Steam Frame VR Headset and Accessories

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The compact, foam-reinforced case protects and organizes the Valve Steam Frame headset and its accessories between gaming sessions at home and on the road. An interior Padded Accessory Case keeps the controllers separate from the headset and helps stabilize it, while fleece lining, waterproof YKK zippers and durable materials provide added protection.

SAN FRANCISCO, Oct. 29, 2026 /PRNewswire/ — WaterField Designs introduces the Shield Case for Steam Frame, a compact protective case for Valve’s Steam Frame virtual reality (VR) headset, which ships without a dedicated carrying case. Designed and handcrafted in San Francisco, the new Steam Frame case protects and organizes the headset, both controllers and the included wireless adapter in a structured, foam-reinforced, fleece-lined interior for home storage and travel.

Shield Case for Steam Frame video demo.

The Steam Frame supports wireless PC game streaming and standalone play, whether at home, in a hotel room or at a friend’s house. To keep the case compact and the accessories organized, WaterField designed the Padded Accessory Case. Positioned between the goggles and headband, its main compartment holds both controllers, while an Ultrasuede® pocket holds the included wireless adapter. For owners with an Arcturus Vision Camera, the pocket also accommodates the camera alongside the adapter. The padded compartment cushions and helps stabilize the headset.

“We wanted to give the Steam Frame a protected place between gaming sessions and make it easy to take the whole setup along,” said company founder Gary Waterfield. “The tricky part was fitting the controllers without making the case larger than it needed to be. We used the space between the goggles and headband to give them their own padded compartment.”

Firm foam reinforces all sides of both the Shield Case and the Padded Accessory Case inside it. Three-layer, foam-padded fleece lines the interior, while cushioned zipper guards help protect the headset from scratches. Each case is handcrafted in small batches using 1680-denier ballistic nylon, 15-ounce waxed canvas, or Forza, a high-performance nylon with a distinctive, two-tone basketweave. Select versions feature full-grain leather accents. Waterproof YKK zippers and custom metal hardware complete the construction.

Key Features

Custom fit: Holds the Steam Frame headset, both controllers, the included wireless adapter, and other included accessories. The headset fits with its headband extended or collapsed and with or without the eye spacer attached.Padded Accessory Case: Holds both controllers between the goggles and headband, helping stabilize the headset. Its Ultrasuede® pocket fits the wireless adapter, with room for an Arcturus Vision Camera alongside it.Additional accessory storage: A plush, padded pocket in the main Shield Case holds a power adapter, power cables and other accessories.Exterior storage: A diagonal zippered front pocket holds a USB-C cable, cleaning cloth, or other small items; a hidden pocket holds an AirTag.Impact protection: Firm foam reinforces all sides of the Shield Case and Padded Accessory Case to help protect against bumps during storage and transport.Scratch protection: Three-layer, foam-padded fleece lining, fleece-covered sides of the Padded Accessory Case, and cushioned zipper guards help protect the headset and its sensitive surfaces from scratches.Weather-resistant closure: Waterproof YKK zippers secure the main compartment and exterior pocket.Carry options: A wide padded handle allows hand carry; D-rings accommodate an optional 1-inch shoulder strap (not included).

Availability and Pricing

Shield Case for Steam Frame

Price: $169—ballistic nylon, waxed canvas, or Forza; $189—ballistic nylon or waxed canvas with full-grain leather.

Colors: Black ballistic nylon; tan waxed canvas; blue Forza; titanium Forza; black ballistic nylon with black full-grain leather; tan waxed canvas with chocolate full-grain leather.

Materials: 1680-denier ballistic nylon, 15-ounce waxed canvas, or Blue Forza basketweave nylon; full-grain leather on select versions; foam reinforcement; padded fleece lining; Ultrasuede®; waterproof YKK zippers; custom metal hardware.

Dimensions: 10.5 x 8.5 x 5 inches.

Capacity: 5 liters.

Weight: Non-leather models: 1 pound. Models with leather: 1.25 pounds.

Compatibility: Valve Steam Frame VR headset and all included accessories, with headband extended or collapsed and with or without the eye spacer.

Optional add-on: 1-inch Cam Lock Shoulder Strap — $25.

Manufacturing: Handcrafted in small batches in San Francisco.

Availability: Non-leather models ship today. Models with leather ship Nov. 12, 2026.

About WaterField Designs

Founded in 1998, WaterField Designs handcrafts premium laptop bags, backpacks, travel bags and gaming cases in San Francisco. Known for meticulous craftsmanship, premium materials and functional design, the company produces bags and accessories in small batches for professionals, travelers and technology enthusiasts worldwide. More at Our Story.

WaterField Designs, SFbags, and Shield Case for Steam Frame are trademarks of WaterField Designs. Other company and product names may be trademarks of their respective owners. Copyright ©2026. All Rights Reserved.

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From Pitch to Pilot: Lee Kuan Yew Global Business Plan Competition Opens Global Search for Deep Tech Urban Solutions and Sustainability focused Founders

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Finalists compete for over S$2.5 million (US$2 million) in prizes and gain a pathway to SMU’s Urban SustaInnovator accelerator and US$10 million USI Fund

SINGAPORE, Oct. 29, 2026 /PRNewswire/ — For many deep-tech start-ups tackling urban and sustainability challenges, the biggest hurdle is not developing breakthrough technologies, but finding the customers, partners and opportunities to deploy them at scale.

Addressing this challenge, the 13th Lee Kuan Yew Global Business Plan Competition (LKYGBPC) today opened applications for university founders and recent graduates seeking to turn frontier ideas into real-world impact. Organised by Singapore Management University’s Institute of Innovation & Entrepreneurship (SMU IIE), LKYGBPC is one of Asia’s most globally representative deep-tech start-up competitions, spanning 12 focus areas including climate tech, energy, food and land use, urban mobility, longevity and healthtech, and sustainable materials and circularity.

Fifty finalists will be flown to Singapore 28 September to 1 October 2027 to compete for over S$2.5 million in prizes and take part in an Innovation Festival featuring investor engagement, mentorship, and connections with corporate and ecosystem partners.

Beyond the Competition: A Gateway to SMU’s Urban SustaInnovator (USI) accelerator

Selected LKYGBPC finalists can join SMU’s Urban SustaInnovator (USI) accelerator, launched in 2025, which supports start-ups through market access, pilot projects and strategic introductions across Asia. In May 2026, SMU IIE launched the USI Fund to back promising ventures as they pilot and scale.

“Founders of breakthrough technologies can create value only when they reach the people, industries, and communities they are designed to serve. SMU created LKYGBPC as a platform to help founders bring their innovative ideas to life by connecting them with the partners, markets and opportunities needed to turn innovation into real-world impact. Now, through the USI programme and USI Fund, we offer a post-competition pathway to pilot, scale, and raise capital throughout Asia,” said Rony Palathinkal, Head of the LKYGBPC and Urban SustaInnovator at SMU IIE.

One of the biggest challenges for sustainability start-ups is getting access to the right partners to validate and deploy new technologies.

SMU is uniquely positioned to help startups make these connections with its network of Overseas Centres in Bangkok, Jakarta, Ho Chi Minh City and Shenzhen, and its International Advisory Councils in eight countries. “SMU’s expansive network of partners from industry, government and community across Asia enables us to forge connections that enable startups to cross borders and scale their innovative solutions,” says Professor Sun Sun Lim, SMU’s Vice President of Partnerships and Engagement, and Lee Kong Chian Professor of Communication & Technology.

Singapore-based Standard Physics (formerly Inviscid AI), founded by Qiu Ziming and Kabir Jain, was a finalist in the 12th LKYGBPC before joining Y Combinator’s Winter 2026 cohort and SMU’s inaugural Urban SustaInnovator (USI) accelerator. The startup uses physics-informed AI and IoT-powered digital twins to optimise energy efficiency in buildings and data centres. Through USI, it secured a pilot with The GEAR by Japanese construction giant Kajima and is discussing three more opportunities. It has also raised US$2.3 million in seed funding led by Square Peg Capital and is preparing to launch an AI-powered agentic engineering platform. Jain credits Y Combinator’s start-up expertise and USI’s regional network for supporting its growth.

“The accelerators were very complementary. YC was good at getting us from zero to one, and then USI has been very helpful in getting us from one to 10. The USI team can make the right introductions and help you grow,” said Jain. 

Singapore is strengthening its position as a global sustainability innovation hub, providing start-ups with opportunities to pilot, validate and scale technologies across Asia and beyond. This government-led ambition is backed by the S$37 billion RIE 2030 plan, including S$10.8 billion for mission-oriented research, and a S$40 million USS Translation Fund to support the development and commercialisation of urban and sustainability solutions.

Building a Global Pipeline of Innovation

Established by SMU in 2002, LKYGBPC is a biennial competition open to start-ups with at least one founder currently enrolled in a university programme or who graduated within the past five years. Its 12th edition in October 2025 attracted over 1,500 entries from founders representing 1,200 universities across 91 countries. Finalists from the 9th to 12th editions have collectively raised over S$1 billion. Finalists from the 9th to 12th editions have collectively raised over S$1 billion.  Finalists from the 9th to 12th editions have collectively raised over S$1 billion.

Said Shirley Wong, Entrepreneur-in-Residence at SMU IIE, Chairperson of the 13th LKYGBPC Advisory Committee, and Managing Partner of TNF Ventures: “As Asia continues to urbanise, the region presents both complex challenges and significant opportunities for innovation. LKYGBPC brings together founders worldwide and connects them with Singapore’s ecosystem of industry, investors and institutions to accelerate solutions with regional and global impact.”

Applications are open at https://iie.smu.edu.sg/lkygbpc and close on 31 March 2027.

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Dragonpass Showcases AI-Powered Travel Experiences and Member Engagement Solutions at ITB Asia 2026

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SINGAPORE, Oct. 29, 2026 /PRNewswire/ — Dragonpass, a global travel and lifestyle platform and membership solutions provider, participated in ITB Asia 2026, held from 21 to 23 October at Marina Bay Sands, Singapore. The event provided an opportunity for Dragonpass to connect with industry stakeholders across the travel value chain and explore new partnership opportunities to deliver more connected travel and lifestyle experiences.

Under the theme “Experiences in Motion: Human-Centred Design in Travel & Tourism”, the event brought together more than 1,000 exhibiting brands and industry leaders to explore the future of travel and tourism. Dragonpass showcased its integrated travel ecosystem, highlighting how premium services, member engagement and AI-driven personalisation can create greater value for partners and travellers.

Connecting Partners Across the Travel Ecosystem

With 20 years of experience, Dragonpass demonstrated how it transforms travel benefits into long-term customer loyalty for corporate partners worldwide, bringing together airlines, airports, hotels and travel service providers to create more connected experiences across the journey.

Its integrated solutions span premium travel services, including first-class services, airport transit and flight delay assistance, alongside targeted member engagement through premium privileges, daily engagement and miles redemption. By connecting these services with partners’ existing membership programmes, Dragonpass helps make benefits more accessible and relevant to members, encouraging ongoing engagement beyond individual transactions.

Through co-branded lounges, dedicated counters and co-branded events, Dragonpass also enables partners to extend their brand presence into the airport environment and build more valuable connections with their members.

Reimagining Member Experiences for Interest-Driven Travel

As travel patterns evolve, interest-driven travel is creating new opportunities for membership programmes to move beyond benefit redemption towards more personalised, experience-led engagement.

“One of the most noticeable changes we see is that people are increasingly travelling around their interests — whether it’s flying to another city for a concert, a sporting event, a food experience or an art exhibition,” said Jane Zhu, Co-founder and CEO of Dragonpass.

“AI allows us to connect membership benefits with these real-life journeys, helping travellers discover relevant services when planning a trip and access available lounge or privileges at the airport. The opportunity is to move beyond simply offering benefits to showing members how those benefits can enrich their travel and lifestyle experiences,” she added.

As Dragonpass continues to expand its global ecosystem, the company is focused on using AI to deepen member relationships, connect more partners across the travel and lifestyle value chain, and transform membership benefits into meaningful experiences throughout the journey.

About Dragonpass

Established in 2005, Dragonpass is a leading global travel and lifestyle platform, providing premium benefits and experiences to more than 40 million members worldwide. Its growing ecosystem spans travel, health and wellness, lifestyle and entertainment, with a global network covering more than 140 countries and regions and partnerships with more than 800 enterprises.

For more information, please visit www.dragonpass.com.

Dragonpass Brand & Marketing
Email:brandmarketing@dragonpass.com

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