Connect with us

Technology

HISPANICS INCREASE PRESENCE AT THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY

Published

2 years ago

on

We Are All Human Foundation/Hispanic Star Amplifies Voices; Latinos Deliver Unified Message to Brands and Agencies

Latino representation at Cannes increased significantly across the Festival, notably a 20% spike in jury leadership, as well as in the number of events and panel participants.

A unified message was delivered that now is the time for brands, agencies to invest big in Latinos or risk an erosion of trust and future growth potential as the Latino population increases.

Companies must take responsibility that AI has the power to widen or bridge the gap of Latino stereotypes and visibility. 

NEW YORK, June 25, 2024 /PRNewswire-HISPANIC PR WIRE/ — Latinos gained greater representation than ever at this year’s Cannes Lion International Festivity of Creativity. In a major breakthrough, the number of Latino Jury presidents accounted for 20% of all jury Presidents, leaping from 0 to 6 out of 29 juries from the previous year.

Latino interests also gained greater representation at events and panels this year, with more than 20 sessions by or about Latinos, starting at the Palais with the first-ever Latino Happy Hour; Havas seize the opportunity panel, Whalar’s panel about the intersection of sports, AI and marketing strategies in the Hispanic community; Meta’s VIP Cannes Hispanic Mixer, as well as the first-ever Latino Day, to name a few.

The surge in interest came with more sponsorships and partnerships with major brands than ever before, including the Cannes Festival’s Chair, Phil Thomas, and partners including Republica Havas, P&G, NFL, Lerma/MEL, Remezcla Media Group, Malka and Nielsen. 

We Are All Human Foundation CEO & Founder, Claudia Romo Edelman, stated: “We have been working hard to create visibility for Latinos at global platforms such as Davos and Cannes. We are proud that we brought Latinos together at Cannes, in part by creating a digital hub that gave information, access and built an immediate community for Latinos attending the Festival.”

The non-profit organization, dedicated to the progress of Latinos through its Hispanic Star initiative came to Cannes with the message that companies looking for future growth will find it in the Latino population. Latinos are the youngest and fastest-growing population in the United States, and already account for a staggering $3.4 trillion in purchasing power. By 2030, Latinos will be 30% of the population.

The industry has yet to make a full commitment to the Latino market. Only 5% of US ad spend is targeted at the Hispanic Market. New data underscores the need for change. The new Edelman Trust Barometer found that 66% of Latinos have experienced racism in the past year, which connects to a second data point that 66% of Latinos feel that diversity is a key consideration for brand and marketing success.

“Latinos don’t feel that big brands and media are reflecting their values, which makes them feel excluded from the American narrative. That is a loud and clear message to brands and agencies to take a big bet on Latinos. Brands that bet small will get small results,” Romo Edelman states. “But taking the big bet means more than marketing spend, though. We have to keep driving for greater representation because it is impossible to make work that is about us without us,” she added. One key area for increased representation must be AI, which will have the power and accountability for either bridging or widening the gap of stereotypes and visibility.

The enormous support from the Festival was essential to the group’s goal of driving representation and inclusion of Latinos as a key driver of the future growth of brands and all communications about them.

“Our partnership with We Are All Human this year was a wonderful coming together of Latinos and allies. We believe that the greater involvement of Latinos will not only enhance the bottom line for brands but also enhance the creativity of the work. The Festival this year showcased the power of Latinidad, and we believe this will impact how brands tap into the Hispanic market,” said Gabrielle Perez, Senior Partnerships Manager of Cannes Lions.

Work for next year’s Cannes Festival has begun, including plans to increase Latino representation at Cannes through sponsorships that will fund Latino entries and travel to the Festival.

About the We Are All Human Foundation/Hispanic Star:

The We Are All Human Foundation (WAAH) is a registered (501c3) non-profit. The WAAH’s mission is to advance equity, diversity, and inclusion, and it has mobilized more than 300 companies to create more inclusive environments and provide assistance to the underserved. The Hispanic Star is a brand that acts as a platform to unite businesses, non-profits, community leaders and celebrities to accelerate the advancement of Hispanics in the US and to improve perception by celebrating the incredible contributions of Latinos to the country’s progress. www.weareallhuman.org

Media Contact:
Marisa Garcia de Celis
marisa@weareallhuman.org

Logo – https://mma.prnewswire.com/media/2447160/4780587/We_Are_All_Human_Logo.jpg

SOURCE We Are All Human

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

VIDA Highlights Cyber Threats to the Fintech Industry at Money20/20 Asia 2026

Published

56 minutes ago

on

April 29, 2026

By

BANGKOK, April 29, 2026 /PRNewswire/ — Fraud has evolved into industrial-scale operations across Southeast Asia. At Money20/20 Asia 2026, held from April 21 to 23 in Bangkok, VIDA, Indonesia’s leading digital identity network, warned that traditional approaches to identity security are no longer sufficient.

Founder and CEO of VIDA, Niki Luhur, shared this during the panel session “How Cybercriminals Target Fintech and What’s Next.” He highlighted how fraud has scaled across the region, from industrialized scam compounds to cross-border syndicates spanning Myanmar, Thailand, and Indonesia. In one case, authorities in Myanmar seized $12 billion in Bitcoin, underscoring the scale of these operations.

“Cybercrime is democratic, they don’t care what size institution you are. They just scan for vulnerabilities. All the doors that are open, they exploit them,” said Niki Luhur.

This industrialized scale is made possible by one thing: Systematic exploitation of weak points across digital systems. Rather than targeting specific institutions, cybercriminals focus on vulnerabilities that can be replicated and scaled across platforms.

Niki emphasized that while attention is on deepfakes, the real threat lies deeper in the attack chain, particularly in injection attacks. “Deepfakes get the buzz, but the door is an injection attack. The majority come from virtual cameras on compromised devices,” he added.

His solution is clear: layered defense requiring three simultaneous verifications; the person (biometrics), their identity (against government databases), and the device. This approach addresses the infrastructure gap where KYC and authentication systems remain siloed across financial institutions.

Alongside its presence at the conference, VIDA is also launching ID FraudShield, a new fraud detection solution built for threats that traditional biometric checks can no longer stop. ID Fraud Shield combines biometric liveness with device intelligence, behavioral analytics, network detection, and rule-based fraud evaluation, all delivered in parallel through one SDK. It’s designed for one purpose: catching the fraud that liveness alone misses.

About VIDA

VIDA is licensed Certification Authority (CA) registered under the Ministry of Communication and Digital Affairs of the Republic of Indonesia. Founded in 2018, VIDA provides digital identity services that integrate electronic certificates, digital signatures, identity verification, and transaction authentication, all adhering to world-class security standards, including Public Key Infrastructure (PKI) and biometric verification. VIDA verifies more than 2.5 million identities every day. For more information, visit www.vida.id 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/vida-highlights-cyber-threats-to-the-fintech-industry-at-money2020-asia-2026-302755906.html

SOURCE VIDA

Continue Reading

Technology

Digital Edge Publishes Fifth Annual ESG Report, Marking Progress on Renewable Energy, Green Finance and Water Stewardship

Published

56 minutes ago

on

April 29, 2026

By

SINGAPORE, April 29, 2026 /PRNewswire/ — Digital Edge today published its 2026 Environmental, Social and Governance (ESG) Report, themed “Staying Power: Scaling Up, Standing Out”, marking the company’s progress across its expanding portfolio of 31 data centers.

This is Digital Edge’s fifth voluntary annual report, showcasing achievements including 26% renewable electricity across its operations, landmark green loans totaling nearly US$1.25 billion, and an industry-first recycled water initiative in India.

Digital Edge’s ESG strategy is anchored in three pillars – Respect for Resources, Respect for People and Communities, and Respect for Transparency – each embedded across its operations to drive sustainable, high-performance digital infrastructure.

“Over the past year, we scaled with sustainability at the core – expanding renewable electricity across our portfolio, advancing green finance to support efficient growth, and investing in practical solutions for resource stewardship across our fastest-growing markets,” said John Freeman, Group CEO of Digital Edge. “As demand for AI-ready digital infrastructure accelerates, responsible growth is no longer optional; it is now a baseline requirement from customers, investors, and regulators for operating in our sector.”

Key highlights from the 2026 ESG Report:

Industry-first recycled water initiative in India: Up to 10 million liters of treated greywater deployed daily at the BOM campus in Navi Mumbai for cooling – saving potable water equivalent to the daily needs of ~100,000 people.Largest data center green loans on record: US$582 million for SEL3 in South Korea and US$665 million for CGK Campus in Indonesia.Renewable electricity increased to 26%: Up from 21% in 2024, keeping Digital Edge on track towards its ambition of 100% renewable electricity by 2030.Achieved LEED Gold certification at EDGE2 (Jakarta) and Silver at TYO7 (Japan), with five additional facilities in India, Thailand, and Indonesia on track to meet or exceed LEED Silver.Scaled underground fiber infrastructure in Indonesia for greater business continuity through Indonet: Since 2024, our Jakarta fiber network has grown nearly 5x, with 92% now running underground – improving service reliability for customers while minimizing disruption to public routes.100% uptime across all operational data centers: No material service disruptions recorded in 2025, underscoring the platform’s operational resilience and governance discipline.Green Finance Framework rated SQS2 (Very Good) by Moody’s: Independent validation of Digital Edge’s approach to sustainable capital deployment.Signatory to the UN Global Compact: Reinforcing our commitment to global standards in human rights, labour, environment, and anti-corruption.

The full 2026 ESG Report is available at digitaledgedc.com/esg-report/esg-report-2026

About Digital Edge

Where performance meets sustainability, Digital Edge powers Asia-Pacific’s digital transformation with reliable, secure, and sustainable infrastructure. Headquartered in Singapore and backed by Stonepeak, the company delivers high-performance data center and fiber solutions for hyperscalers and enterprises across nine countries in Asia Pacific. With 1.8GW of secured IT power, Digital Edge empowers businesses to scale rapidly and responsibly in a connected, energy-efficient future.

Visit www.digitaledgedc.com for more information.

Media Contact
Digital Edge
Geraldine Lim
geraldine.lim@digitaledgedc.com

View original content:https://www.prnewswire.com/apac/news-releases/digital-edge-publishes-fifth-annual-esg-report-marking-progress-on-renewable-energy-green-finance-and-water-stewardship-302755452.html

SOURCE Digital Edge

Continue Reading

Technology

Dreame TV Shines at DREAME NEXT with Advanced Display and Audio Technologies

Published

56 minutes ago

on

April 29, 2026

By

SAN FRANCISCO, April 28, 2026 /PRNewswire/ — INNIX, Dreame Technology’s premium home entertainment brand, presented its latest high-end television and home cinema product portfolio at a press conference held at the Palace of Fine Arts, San Francisco on April 28th. Focusing on enhancing the user experience, Dreame TV presented a diverse range of display innovations, including TVs, breakthrough display and audio innovations, highlighting its leading position in the industry. This strategic launch represents a significant milestone in INNIX’s North American market expansion and underscores the brand’s commitment to advancing home entertainment through differentiated, in-house developed technologies.

Global-first Dynamic Sound Engine: INNIX RGB Mini LED Transforming TV R8000F

The INNIX Aura Mini LED R8000 series, a flagship representation of Dreame’s high-quality TV technology, quickly became a highlight of the event. The INNIX Aura Mini LED R8000 series introduces the world’s first Dynamic Sound Engine—a proprietary audio architecture that dynamically synchronizes acoustic output with mechanical display transformations. This integration enables real-time adaptation of the soundstage in response to changes in screen form factor and orientation.

R8000F is the world’s first TV featuring a motion-adaptive 6.2.2 channel dynamic sound engine. Powered by the flagship Dreamind Master AI processor, it delivers millisecond-level real-time optimization of both sound and image—bringing every moment to a professional cinema-grade standard. On the display side, R8000F adopts next-generation RGB-Mini LED technology with direct red, green, and blue backlighting. By controlling color at the light source, it achieves exceptional color purity and expression—featuring 100% BT.2020 ultra-wide gamut and ΔE < 0.7 ultra-high color accuracy.

S100 — Black Crystal True Color Screen+A Soundbar Within, Achieving the Premium Atmosphere Maestro

As expectations for home entertainment continue to rise, users want to see more authentic detail, hear purer sound, and enjoy a simpler, all-in-one design. The S100 was created to meet these needs.

The S100 features Aura Mini LED backlight with full-array local dimming, delivering precise light control and deep blacks. With QLED+ technology producing over 1.07 billion colors, every detail is sharp and every shade true to life. Powered by the custom Dreamind Pro AI Processor, 2K content is intelligently upscaled close to 4K, with adaptive color and clarity tuning for natural, vivid frames. Furthermore, S100 features a Black Crystal True Color Screen, delivering an ultra-low 1.8% reflection, AG25 anti-glare, a stunning 20,000:1 contrast, hyper-realistic colors, and a consistent 178° wide viewing angle without color shift. This effectively eliminates glare even under bright environmental conditions.

At the same time, the S100 integrates a full soundbar into its body, this innovation delivers 4.1.2ch Master Sound System performance with 11 sound units and 70W peak power—far surpassing typical 40W outputs—creating 270° physical sound coverage. Consumers receive both a flagship TV and premium soundbar in one elegant package.

The S100 is not just a TV. It is an “Atmosphere Maestro” — seamlessly fusing sight and sound to deliver a truly cinematic immersive experience at home.

Available in more than 120 countries via over 6,500 retail outlets and flagship stores, Dreame TV seizes this press conference opportunity to position itself as a technological innovator in the global entertainment sphere. It offers high-quality, intelligent designs that revolutionize daily viewing experiences through cutting-edge proprietary technologies.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dreame-tv-shines-at-dreame-next-with-advanced-display-and-audio-technologies-302756500.html

SOURCE Dreame Technology

Continue Reading

Trending