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Virtual Reality (VR) In Gaming Market size is set to grow by USD 36.14 bilion from 2024-2028, Increasing adoption of VR in interactive home entertainment industry boost the market, Technavio

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NEW YORK, June 26, 2024 /PRNewswire/ — The global virtual reality (VR) in gaming market size is estimated to grow by USD 36.14 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 38.19%  during the forecast period. Increasing adoption of VR in interactive home entertainment industry is driving market growth, with a trend towards growing popularity of 360-degree content. However, privacy concerns over gamers information  poses a challenge. Key market players include Advanced Micro Devices Inc., Alphabet Inc., bHaptics Inc., Carl Zeiss AG, Electronic Arts Inc., Fallen Planet Studios Ltd, HTC Corp., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., Nintendo Co. Ltd., NVIDIA Corp., Qualcomm Inc., Razer Inc., Samsung Electronics Co. Ltd., Sony Group Corp., Ubisoft Entertainment SA, Unity Technologies Inc., Virtuix Inc., and Wookey Technologies Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Virtual Reality (VR) In Gaming Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 38.19%

Market growth 2024-2028

USD 36147.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

27.8

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 46%

Key countries

US, China, Germany, Japan, and UK

Key companies profiled

Advanced Micro Devices Inc., Alphabet Inc., bHaptics Inc., Carl Zeiss AG, Electronic Arts Inc., Fallen Planet Studios Ltd, HTC Corp., Magic Leap Inc., Meta Platforms Inc., Microsoft Corp., Nintendo Co. Ltd., NVIDIA Corp., Qualcomm Inc., Razer Inc., Samsung Electronics Co. Ltd., Sony Group Corp., Ubisoft Entertainment SA, Unity Technologies Inc., Virtuix Inc., and Wookey Technologies Inc.

Market Driver

The VR gaming market is experiencing significant growth due to the introduction of advanced VR devices and 360-degree videos. Companies like Facebook, Sony, and HTC have launched VR headsets, such as the Oculus Quest 2, driving market expansion. The popularity of 360-degree videos, recorded using devices like GoPro Freedom360 and Kodak PIXPRO SP360 4K Dual Pro Pack, enhances the gaming experience by allowing users to change perspectives. Platforms, such as 360Heros, offer services for creating immersive 360-degree content. This trend is expected to continue, making VR a mainstream platform in the gaming industry. 

The Virtual Reality gaming market is experiencing significant growth, with technologies such as Augmented Reality (AR), Spatial Audio, and Motion Captivity gaining popularity. Consumers are increasingly seeking immersive experiences, leading to increased demand for VR games. Companies are investing in Consoles and Content to meet this demand. Three-dimensional audio and haptic feedback are key features enhancing the gaming experience. The industry is also focusing on improving graphics and expanding game libraries. Interactivity and real-time tracking are essential trends, with games like Minecraft and Fortnite leading the way. Virtual environments offer endless possibilities, making VR gaming an exciting and dynamic market to watch. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

In the Virtual Reality (VR) gaming market, vendors face challenges related to user privacy. Cookies are used to collect data, but gamers often block these activities or uninstall apps. This results in lost revenue and the inability to implement freeware models. To address this issue, vendors now seek user consent before downloading or installing VR games. However, privacy concerns persist, as gamers are cautious about extensive app usage due to potential data access. This hinders the growth of the VR gaming market.The Virtual Reality gaming market is experiencing significant growth, with companies developing innovative technologies and experiences. However, challenges persist in this industry. One major challenge is the high cost of VR hardware and software, limiting its accessibility to a wider audience. Another challenge is the development of engaging and immersive content to keep users interested. Additionally, tracking technology and compatibility issues across different devices can be problematic. Furthermore, the need for continuous innovation to stay ahead of competitors is a constant pressure. Despite these challenges, the potential rewards for companies that can overcome them are substantial, making the VR gaming market an exciting and dynamic space to watch.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This virtual reality (vr) in gaming market report extensively covers market segmentation by  

Application 1.1 PCs1.2 Consoles1.3 Mobile devicesComponent 2.1 Hardware2.2 SoftwareGeography 3.1 APAC3.2 North America3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 PCs-  The VR gaming market is set to expand with the release of advanced headsets like Apple Vision Pro. This device, offering AR and VR capabilities, boasts ultra-high-resolution screens for an immersive gaming experience. Developers create exclusive content for these headsets, such as Batman: Arkham Knight with a distinct storyline. However, the high price point, ranging from USD500 to USD900, may deter some consumers, potentially limiting market growth.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Virtual Reality (VR) gaming market is experiencing significant growth, driven by the immersive technology that provides users with a unique and engaging experience. VR accessories, such as bodysuits, gloves, and Head-Mounted Displays (HMDs), enhance the user’s interaction with the game, enabling motion tracking and 3D effects. The industry’s spending capacity continues to increase, attracting investors and entrepreneurs to capitalize on the competitive edge that VR games offer. Content creation tools and development are essential for the industry’s growth, with software, middleware, engines, and various tools being utilized to create immersive experiences. The use of UTSA (User Testing, Surveys, and Analytics) ensures the development of high-quality content that resonates with the user base.

Market Research Overview

The Virtual Reality (VR) gaming market is experiencing significant growth, with advances in technology leading to more immersive experiences. VR technology enables gamers to step into new worlds, offering a level of engagement that traditional gaming can’t match. The industry is expanding rapidly, with innovations in hardware and software driving new applications and experiences. VR gaming covers a wide range of genres, from action and adventure to education and simulation. The market is also seeing increased interest from industries such as healthcare and training, where VR offers unique benefits. VR gaming requires specialized equipment, including headsets and controllers, and the market is seeing competition in this area as well. Overall, the VR gaming market is an exciting and dynamic space, offering endless possibilities for innovation and growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationPCsConsolesMobile DevicesComponentHardwareSoftwareGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Taiwan’s Smart Tolling Technology Goes Global as Thailand Launches AI-Powered M81 Motorway System

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TAIPEI, April 22, 2026 /PRNewswire/ — Sightings of electronic toll collection (ETC) gantries resembling those used on Taiwan’s freeways have recently drawn attention on social media along the Bangkok–Kanchanaburi highway. Far Eastern Electronic Toll Collection Co., Ltd. (FETC) confirmed that the system is part of Thailand’s newly launched M-Flow multi-lane free-flow tolling system on the Intercity Motorway No. 81 Bang Yai – Kanchanaburi Route (M81).

Developed in collaboration with FETC International (Thailand) Co., Ltd. (FETCi Thailand) and the BGSR81 Co., Ltd, the system has officially entered operation, marking a significant milestone in Thailand’s transition toward smart, digitally enabled highway infrastructure.

The launch also strengthens connectivity between Bangkok and Kanchanaburi, effectively creating a “one-day travel corridor” and supporting regional tourism and economic activity.

AI-Driven Tolling Cuts Travel Time to 48 Minutes

According to Kenny Chen, Managing Director of FETCi Thailand, the M81 project demonstrates the flexibility and scalability of Taiwan’s ETC technology in complex international environments.

FETCi Thailand led the design, installation, and implementation of the tolling system and its Traffic Operations Center (TOC). The platform integrates artificial intelligence (AI) and Internet of Things (IoT) technologies to enable data-driven traffic management and operational decision-making. It is also designed for future expansion, including applications such as weigh-in-motion enforcement.

Thailand’s diverse vehicle types and more complex license plate formats presented technical challenges. These were addressed through advanced AI-powered automatic license plate recognition (ALPR), ensuring high accuracy in vehicle identification. Combined with multiple digital payment options, the system allows vehicles to pass through toll points without stopping.

Since its launch, travel time between Bangkok and Kanchanaburi has been reduced from nearly two hours to approximately 48 minutes. Weekend traffic volumes have reached around 55,000 vehicles per day, improving both tourism access and logistics efficiency in western Thailand.

M9 Experience Highlights Strong Economic and Environmental Benefits

FETC has also supported Thailand’s Department of Highways (DOH) since 2022 in deploying and operating the M-Flow system on the M9 motorway, including gantry design and operational consulting.

According to DOH data, the system has increased traffic throughput fivefold and saves motorists an estimated 3.33 million hours annually. It has achieved a benefit-cost ratio of 6.94, meaning each dollar invested generates nearly seven dollars in overall societal value.

In environmental terms, the system reduces fuel consumption by approximately 13.91 million liters per year and cuts carbon emissions by more than 36,000 metric tons, contributing to more sustainable transportation.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/taiwans-smart-tolling-technology-goes-global-as-thailand-launches-ai-powered-m81-motorway-system-302748486.html

SOURCE FETC International

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Critical Link Launches World’s First AI-Driven SOM Recommendation Engine, Powered by Rapidflare

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Critical Link and Rapidflare have jointly launched the world’s first AI-driven System on Module Recommendation Engine. Engineers can now describe their requirements in plain language and receive accurate, tailored SOM recommendations in seconds. Together, the two companies are redefining how electronics teams discover and select embedded solutions.

SAN JOSE, Calif., April 21, 2026 /PRNewswire-PRWeb/ — Critical Link LLC, a leader in system-on-module solutions, has introduced the world’s first AI-driven System on Module Recommendation Engine, powered by Rapidflare’s Rapid Product Selection Agent. The new engine advances Critical Link’s mission to help customers bring embedded products to market faster and more cost-effectively.

Together, Rapidflare and Critical Link are combining their strengths to make the journey from concept to product faster, smarter, and more closely aligned with customer needs. – Amber Thousand, Sr. Director of Marketing, Critical Link

In the electronics industry, selecting the right product often requires manually comparing hundreds of pages of datasheets or relying on rigid parametric search tools. Critical Link’s SOM Recommendation Engine is set to change that. With Rapidflare’s conversational AI agent, customers can describe their requirements in natural language and receive tailored recommendations in a fraction of the time.

“For years customers have asked for a better way to find the right SOM for their application. Launching this AI-driven engine with Rapidflare’s technology is a game changer,” said Amber Thousand, Sr. Director of Marketing at Critical Link. “Their accuracy, domain expertise, and speed of integration made them the clear choice to support our mission.”

Unlike generic AI agents, Rapidflare’s technology is purpose-built for complex product selection workflows. It combines knowledge graph-based reasoning, domain-specific intelligence, and industry guardrails to deliver recommendations that are both fast and reliable for electronics teams.

“The best partnerships happen when your mission aligns with your partner’s mission,” said Navanee Sundaramoorthy, CEO and Founder at Rapidflare. “We’re proud to partner with Critical Link to help make SOM product selection more seamless, intuitive, and efficient for their team and customers.”

Beyond accelerating product selection, the AI engine gives engineers a new way to engage with Critical Link. “We’ve always offered thorough documentation and product support to customers via our website, our engineering wiki, and personal contact. Adding the SOM Recommendation Engine creates a more efficient path for self-discovery, which we see as a growing trend,” said Thousand. “Together, Rapidflare and Critical Link are combining their strengths to make the journey from concept to product faster, smarter, and more closely aligned with customer needs.”

To explore Critical Link’s SOM Recommendation Engine, visit https://www.criticallink.com/som-recommendation-ai-agent/.

To learn more about Rapidflare and its AI-powered product selection solutions, visit Rapidflare’s website: https://www.rapidflare.ai/

About Rapidflare

Rapidflare builds AI-powered domain specific agents for electronics, semiconductors, and other technically complex industries. Its product intelligence powered AI platform gives teams natural-language access to product and engineering knowledge, making it easier to find accurate answers, support customers, and move faster across critical workflows. Rapidflare multiplies the impact of GTM teams by making critical technical knowledge instantly accessible, helping sales, solutions engineering, product marketing, support, and customer success teams move faster and operate with confidence. For more information, visit rapidflare.ai

About Critical Link

Critical Link designs and manufactures CPU-based, FPGA-based, and DSP-based system-on-modules (SOMs) for industrial electronic applications. Its production-ready embedded solutions help customers bring products to market faster and at lower cost by reducing development complexity, risk, and time spent building core processing subsystems from scratch. With a focus on product quality, long-term availability, lifecycle support, and close customer engagement, Critical Link serves OEMs across a wide range of industrial and technically demanding applications. For more information, visit the website: criticallink.com

Media Contact

Balpreet, Rapidflare, 1 2068614231, balpreet@rapidflare.ai, rapidflare.ai

View original content to download multimedia:https://www.prweb.com/releases/critical-link-launches-worlds-first-ai-driven-som-recommendation-engine-powered-by-rapidflare-302749279.html

SOURCE Rapidflare

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COMAU SHOWCASES AUTOMATION SOLUTIONS FOR SOUTHEAST ASIA’S COMMERCIAL VEHICLE INDUSTRY AT GIICOMVEC 2026

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SHANGHAI, April 22, 2026 /PRNewswire/ — Comau participated in the Indonesia International Commercial Vehicle Expo (GIICOMVEC 2026), held in Jakarta, where it engaged with local OEMs and supply chain partners on manufacturing upgrades and the application of automation technologies. During the event, Comau presented its capabilities in body-in-white automation, flexible production systems for multi-model manufacturing, and digital manufacturing solutions, drawing on its experience in managing complex automotive production environments.

Through its participation at GIICOMVEC 2026, Comau further expanded its engagement with the Southeast Asian market. Leveraging its global project experience and strong presence in China, Comau supports complex, high-volume automotive production for both domestic and international OEMs, and combines this experience with local insights to address evolving regional manufacturing requirements.

GIICOMVEC 2026 featured 14 leading commercial vehicle brands from multiple regions, showcasing developments in light commercial vehicles, heavy-duty trucks, buses, and specialty vehicles. As demand continues to grow and industrial modernization accelerates, Indonesia is becoming an increasingly important production base and end market for commercial vehicles in Southeast Asia. At the same time, the expanding presence of Chinese automakers is contributing to a more competitive landscape and a shifting supplier ecosystem.

In this context, manufacturers are managing broader product portfolios and short production cycles. As a result, greater emphasis is being placed on automation solutions that enable efficient multi-model production, improve consistency in body-in-white manufacturing, and support the adoption of digital production management systems.

At the policy level, initiatives such as Making Indonesia 4.0 and the national push toward vehicle electrification are reinforcing the transition toward efficient and sustainable manufacturing. Comau’s proven track record in e-Mobility and battery assembly solutions further aligns with these developments, creating new opportunities to add value across the entire commercial vehicle value chain in Southeast Asia.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/comau-showcases-automation-solutions-for-southeast-asias-commercial-vehicle-industry-at-giicomvec-2026-302748494.html

SOURCE Comau

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