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Data Center Rack Market size is set to grow by USD 2.07 billion from 2024-2028, Increasing investments in data centers to boost the market growth, Technavio

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NEW YORK, July 24, 2024 /PRNewswire/ — The global data center rack market size is estimated to grow by USD 2.07 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 12.66% during the forecast period. Increasing investments in data centers is driving market growth, with a trend towards growing need for edge computing. However, increasing focus on data center consolidation poses a challenge. Key market players include Belden Inc., Black Box Ltd., Chatsworth Products Inc., Cisco Systems Inc., CONTEG spol sro, Databricks Inc., Dell Technologies Inc., Delta Electronics Inc., Eaton Corp. Plc, Fujitsu Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., Legrand, nVent Electric Plc, Oracle Corp., Panduit Corp., RackSolutions Inc., Rittal GmbH and Co. KG, Schneider Electric SE, and Vertiv Holdings Co..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (Server rack and Network rack), Product Specification (Medium, Large, and Small), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Belden Inc., Black Box Ltd., Chatsworth Products Inc., Cisco Systems Inc., CONTEG spol sro, Databricks Inc., Dell Technologies Inc., Delta Electronics Inc., Eaton Corp. Plc, Fujitsu Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., Legrand, nVent Electric Plc, Oracle Corp., Panduit Corp., RackSolutions Inc., Rittal GmbH and Co. KG, Schneider Electric SE, and Vertiv Holdings Co.

Key Market Trends Fueling Growth

The global data center rack market is experiencing significant growth due to the increasing adoption of edge computing. Edge computing, a model that processes IoT device-generated data at the network edge, is gaining popularity with the proliferation of Internet-connected devices. By 2024, IDC projects that 157 zettabytes of data will be generated globally, with 20% originating at the edge. Real-time processing needs for emerging applications such as autonomous vehicles, industrial automation, and smart city solutions demand ultra-low latency data processing, which edge computing facilitates by processing data closer to the source. Additionally, edge computing mitigates bandwidth and cost challenges by reducing the necessity to send all data to the cloud, optimizing bandwidth usage, and reducing costs. Furthermore, edge computing addresses sustainability and efficiency concerns by locally processing data, minimizing the need for cloud data transmission, and diminishing overall energy footprints. Industries such as manufacturing, utilities, retail, automotive, and healthcare are rapidly adopting edge computing solutions to unlock new use cases, enhance operational efficiency, and elevate customer experiences. With the commercial deployment of 5G technology, the market for data center racks is expected to continue growing during the forecast period. 

The Data Center Rack market is witnessing significant trends in 2023. Damage and risks to data are top concerns, leading to increased demand for modular racks from NetRack and others. Online payment systems in digital banking require robust data center solutions, driving investments. Containerization, microservices, and blockchain technologies are transforming computing space. Mobile broadband and cloud services are expanding the market, requiring optimization and network services. Integrated power and cooling solutions are essential for high-density data centers. Mega facilities projects in the dataintensive sector continue to drive demand for specialized enclosures, server brands, and hardware. Ventilation and cable management are crucial for server density. Data center optimization and networking devices are key focus areas for businesses. 

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Market Challenges

Infrastructure-as-a-Service (IaaS) is a cloud computing concept where companies utilize virtualized computing resources over the Internet. Notable IaaS providers include DigitalOcean, Linode, Rackspace, Amazon Web Services, Cisco Metapod, Microsoft Azure, and Google Compute Engine. The expanding IaaS market is leading to data center consolidation. This involves merging or reducing the scale of data center facilities to decrease operating costs and control emissions. Software companies like Box, Salesforce, Tableau, and SAP are moving towards common cloud platforms, reducing the need for individual data centers. Storage virtualization is essential for storing and processing information, reducing the need for additional storage infrastructure and offering high-availability services. Virtualization increases input and output streams through resource pooling from multiple storage devices, managed via a data management console. However, the efficiency of storage components decreases due to increased IO operations per second. Enterprises must plan for storage efficiency and capacity before implementing virtualization features. Data center consolidation results in fewer investments in new data center establishments due to the growing number of tier-3 and tier-4 data centers globally. This trend decreases demand for data center components, negatively impacting sales and reducing the data center footprint worldwide. Despite the challenges, data center consolidation requires expertise, time, and carries risks. The shrinking data center market may hinder the growth of the global data center rack market during the forecast period.Data Centers are essential for businesses to store, manage, and access their digital assets. Colocation services allow companies to rent computing space in a Data Center, but challenges arise due to data center whitespace limitations. Server density is increasing with the adoption of high-density servers, specialized enclosures, and hyperscale data centers. Data center investments require optimization through network services, cooling systems, and cable management. Server brands, ventilation, and cooling systems are crucial for high-performance computing, mission-critical applications, and cloud technologies. Geographic regions, IT budgets, and IT infrastructure demand data center racks, servers, switches, and cables that support high-density servers and efficient power consumption. Data-intensive sectors like online shopping, cloud computing, big data analytics, digital stores, social networks, and hyperscale data centers require specialized solutions. Business continuity and edge computing add to the complexity. Power consumption, efficiency, and data traffic are key concerns. Data Center Racks play a vital role in managing these challenges, ensuring a reliable and efficient IT infrastructure.

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Segment Overview 

This data center rack market report extensively covers market segmentation by

Type 1.1 Server rack1.2 Network rackProduct Specification 2.1 Medium2.2 Large2.3 SmallGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Server rack-  The server rack market is experiencing growth due to the increasing demand for servers and storage devices from enterprises to support business trends such as Big Data analytics. Big Data analytics involves analyzing large and varied data sets to identify patterns and trends, necessitating the development of efficient server systems for fast processing and extensive data management. This, in turn, increases investments in Big Data analytics and creates a need for integrating High Performance Computing (HPC) with Big Data analytics. The demand for server infrastructure has grown significantly in the past five years and is expected to continue at a steady pace. This growth is driven by the expansion of data centers, colocation data centers, and HDCs, as well as technology upgrade cycles. The evolution of HPC architecture has led to the management of large amounts of unstructured and structured data, which requires high-throughput and high-availability storage devices and servers. Additionally, the increasing adoption of cloud-based services has resulted in a significant increase in the number of server units required for cloud infrastructure. Server virtualization, which transforms one server into multiple isolated services, is a trend among large enterprises to increase productivity, centralize management, and cut costs. Virtualization eliminates server sprawl and makes better use of server resources, but it also increases the need for switches and routers to connect multiple users to a single server. In summary, the server rack market is growing due to the increasing demand for servers and storage devices for Big Data analytics, the expansion of data centers, technology upgrade cycles, the adoption of cloud services, and server virtualization. The need for efficient and high-capacity server systems, as well as the increasing number of server units required for cloud infrastructure, will drive the growth of the server rack market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Data Center Rack PDU Market is experiencing significant growth, driven by the increasing demand for efficient power distribution solutions in data centers. Concurrently, the Data Center Rack Market in Saudi Arabia is expanding rapidly, fueled by the nation’s digital transformation initiatives and investments in IT infrastructure. Additionally, the global Data Center Server Market is witnessing robust growth due to the surge in data generation, cloud computing adoption, and the need for enhanced server performance and scalability. These trends underscore the critical role of data center infrastructure in the evolving digital landscape.

Research Analysis

The Data Center Rack market encompasses the demand for rack solutions in data centers, colocation facilities, and other IT infrastructure environments. Data center whitespace is a critical consideration in the market, as server density continues to increase due to data center optimization and the adoption of high-density data center designs. Data center investments are driving growth in the market, with a focus on network services, ventilation, cable management, and cooling systems to ensure efficient and reliable IT infrastructure. Cloud technologies are also fueling demand for data center racks, as more companies move their IT operations to the cloud. The market includes data centers, servers, switches, cables, storage, and cooling systems, among other components. Data center rack solutions provide computing space for servers, switches, and other IT equipment, and are essential for managing the complex IT infrastructure required in today’s digital economy.

Market Research Overview

The Data Center Rack Market encompasses the demand for rack infrastructure in data centers, colocation facilities, and other IT environments. Data center whitespace is a significant driver, with increasing server density leading to higher demand for efficient rack solutions. Data center investments continue to grow, fueled by the dataintensive sector, including online shopping, cloud computing, big data analytics, digital stores, social networks, and hyperscale data centers. Network services, cooling, and power consumption are key considerations, with specialized enclosures, ventilation, and cable management essential for optimizing computing space. High-density servers and modular racks, such as NetRack, are popular solutions for maximizing IT infrastructure efficiency. Geographic regions, IT budgets, and business continuity plans also impact market trends. Additionally, emerging technologies like edge computing, high-performance computing, and cloud technologies require specialized rack infrastructure. Power consumption and cooling efficiency are critical factors, with integrated power and cooling systems gaining popularity. Data traffic, mission-critical applications, and risks, such as damage and business disruption, further emphasize the importance of reliable rack infrastructure. Other factors include server brands, storage, switches, cables, and hardware, as well as emerging trends like containerization, microservices, blockchain, mobile broadband, and mega facilities projects.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeServer RackNetwork RackProduct SpecificationMediumLargeSmallGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Workday Adaptive Planning Achieves FedRAMP Moderate Authorization to Support Federal Workforce and Budget Planning

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New Milestone Helps Federal Agencies Plan Workforce and Budgets in One Secure, Modern System

WASHINGTON, July 23, 2026 /PRNewswire/ — Workday Government, a wholly owned subsidiary of Workday, Inc. (NASDAQ: WDAY), the enterprise AI platform for HR, finance, and IT, today announced that Workday Adaptive Planning has achieved FedRAMP Authorization at the Moderate Impact Level. The authorization confirms that Workday Adaptive Planning meets the security and compliance standards required to handle sensitive, unclassified federal data, giving agencies a secure, compliant foundation for modern planning.

Federal agencies are under pressure to do more with less, manage costs, and maintain clear records of their decisions. Yet disconnected data, legacy systems, and manual spreadsheet work can make it hard to understand how organizational decisions affect the workforce. Workday Adaptive Planning helps agencies modernize planning by bringing workforce planning, budgeting, and forecasting together so agencies can plan with connected workforce and financial data.

“Federal agencies must align their people, funding, and priorities to deliver their missions effectively,” said Lynn Martin, general manager, Workday Government. “With FedRAMP Moderate authorization, Workday Adaptive Planning gives agencies the secure foundation they need to unify workforce and financial planning. This clarity allows leaders to evaluate trade-offs, allocate resources with impact, and prepare confidently for what lies ahead.”

With Workday Adaptive Planning, agencies can model and assess the workforce implications of organizational change, such as hiring freezes, budget reductions, or reorganizations, to understand the potential effects on headcount, costs, project timelines, and mission readiness. Agencies can also use workforce data to identify talent trends and skills gaps. Finance teams can evaluate competing program requests, allocate costs across funds and programs, monitor budgets throughout the procurement lifecycle, and identify potential overruns earlier. Built-in audit capabilities and FIPS 140-3 compliant security help agencies strengthen fiscal discipline, maintain compliance, and make faster, better-informed decisions.

“Federal agencies need a planning tool they can trust to protect their data and still move fast,” said Ben Pierce, general manager, Workday Adaptive Planning. “With FedRAMP authorization, Workday Adaptive Planning gives them a secure, modern way to make budgeting and workforce planning less painful and a lot more useful.”

As part of Workday Government Cloud, Workday Adaptive Planning works alongside Workday human capital management and financial solutions, helping agencies plan with connected data. By bringing planning into the same platform that powers HR and finance, Workday Government helps agencies move beyond systems that simply record work to a modern, connected foundation for planning safely and collaboratively.

Workday Adaptive Planning is expected to be available to Workday Government customers in early 2027.

For More Information

Explore how Workday Adaptive Planning gives government organizations the power to plan, budget, and forecast the future here.Learn about the mission of Workday Government here.

About Workday Government
Workday Government is a wholly owned subsidiary of Workday, the enterprise AI platform for HR, finance, and IT. Workday Government is dedicated to serving the U.S. government by unifying HR and finance on one intelligent platform with AI at the core, empowering agencies at every level with the clarity, confidence, and insights they need to adapt quickly, make better decisions, and deliver on their missions. Workday Government supports a range of agencies across the civilian, defense, and intelligence communities. For more information about Workday Government, visit workday.com/federal. For more information about Workday visit workday.com.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding Workday’s plans, beliefs, and expectations. These forward-looking statements are based only on currently available information and our current beliefs, expectations, and assumptions. Because forward-looking statements relate to the future, they are subject to inherent risks, uncertainties, assumptions, and changes in circumstances that are difficult to predict and many of which are outside of our control. If the risks materialize, assumptions prove incorrect, or we experience unexpected changes in circumstances, actual results could differ materially from the results implied by these forward-looking statements, and therefore you should not rely on any forward-looking statements. Risks include, but are not limited to, risks described in our filings with the Securities and Exchange Commission (“SEC”), including our most recent report on Form 10-Q or Form 10-K and other reports that we have filed and will file with the SEC from time to time, which could cause actual results to vary from expectations. Workday assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release, except as required by law.

Any unreleased services, features, or functions referenced in this document, our website, or other press releases or public statements that are not currently available are subject to change at Workday’s discretion and may not be delivered as planned or at all. Customers who purchase Workday services should make their purchase decisions based upon services, features, and functions that are currently available.

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SOURCE Workday Inc.

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Ontinue Wins Gold Stevie® Award for Advancing the Future of Managed Security Operations

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Recognition Honors the Innovation Behind Ontinue’s Agentic SOC, Where AI Agents And Expert Cyber Defenders Work Together to Deliver Autonomous, Governed Security Operations

ZURICH, July 23, 2026 /PRNewswire/ — Ontinue, a leading MXDR partner providing nonstop managed security operations through its Agentic SOC, today announced it received a Gold Stevie® for Technology Excellence Award, recognizing the innovation behind its ION MXDR platform and Agentic SOC. The award was presented in the New Product of the Year – Information Technology (Cybersecurity) category, honoring Ontinue’s continued advancement of AI-powered security operations.

Ontinue was recognized for pioneering the Agentic SOC, a new operating model that treats security decision-making itself as software: governed, measurable, and built to scale with attackers who now operate at machine speed. Rather than layering AI onto existing workflows, Ontinue re-engineered its ION MXDR platform around a multi-agent architecture, with specialized agents spanning threat hunting, investigation, response, and posture hardening, that reason over each customer’s accumulated context and progressively take on more decision-making as trust is earned, while Ontinue’s Cyber Defenders retain governance and accountability throughout.

Ontinue defines an Agentic SOC as a security operations model in which software agents progressively assume responsibility for security decisions and actions, under continuous human governance, using accumulated context, policy, and learned behavior. In December 2024, this model went live in production for every ION MXDR customer, extending autonomous investigation to Tier 2-level incidents for the first time in the industry. The result is a platform that acts less like a tool and more like a team.

Ontinue’s Agentic SOC, by the numbers:

Autonomously investigates incidents within minutesCuts mean time to investigate by 50 percentResolves 99.5 percent of incidents without customer involvementDrives median response time for high-severity incidents under nine minutesPre-approves 97 percent of response actions, based on trust earned directly from customers

For Ontinue’s customers, that translates directly into business outcomes, such has stronger Secure Scores, security teams freed from alert fatigue, and hundreds of analyst hours returned to work that actually moves the business forward.

“The cybersecurity industry doesn’t need more AI features, it needs a fundamentally better way to operate security,” said Moritz Mann, Chief Executive Officer at Ontinue. “This recognition validates the work our teams have done over the past two years to transform AI from an assistant into a trusted operational capability. It’s recognition of an operating model that is already delivering measurable outcomes for customers every day.”

“We congratulate all of the winners in the third annual Stevie® Awards for Technology Excellence for their outstanding achievements,” said Stevie Awards President Maggie Miller. “Their innovations are helping shape the future of technology across every industry, and we look forward to celebrating their success on October 28.”

The Stevie Awards for Technology Excellence celebrate the remarkable accomplishments of individuals, teams, and organizations shaping the future of technology across all industry sectors. More than 700 nominations from organizations of all sizes in 37 nations and territories were submitted this year for consideration in a wide range of tech-related categories. More than 180 professionals worldwide participated in the judging process to select this year’s honorees.

Details about the Stevie Awards for Technology Excellence and the list of 2026 Stevie winners are available at http://Tech.StevieAwards.com.

About Ontinue
As a leading provider of AI-powered managed security operations, Ontinue is on a mission to give every organization the freedom to focus on what they do best; by making nonstop security excellence accessible, not just aspirational. By combining advanced AI with deep human expertise, Ontinue delivers managed security operations that are tailored to each organization’s unique environment, operational needs, and risk profile.

Ontinue’s ION SecOps Platform integrates AI-driven insights, automation, and real-time collaboration to continuously prevent, detect, and respond to threats. With deep expertise in Microsoft security technologies, Ontinue helps customers maximize the value of their existing investments while achieving stronger, more scalable security outcomes.

Continuous protection. AI-powered Nonstop SecOps. That’s Ontinue.

About the Stevie Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, the Stevie Awards for Technology Excellence and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

CONTACT: Alison Raymond, araymond@ontinue.com 

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New Harris Poll and Ruth AI Study: 81% of Americans Would Let an AI Agent Handle Part of Their Job Search

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Nearly half would let AI negotiate their salary, while 76% have never heard that AI can provide biased career guidance

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Artificial intelligence has become a mainstream source of career and financial advice for American workers, according to a national survey of 2,131 U.S. adults conducted by The Harris Poll in collaboration with Ruth AI, the AI career strategist built for women.

The full study, The Trust Gap, is available at https://ruthapp.ai/research and has already drawn coverage from Fast Company.

Nearly half of Americans (45%) have used an AI platform such as ChatGPT, Claude, or Gemini for career or work-related advice. That rises to 66% of Millennials and 63% of Gen Z. One in three U.S. adults has used AI for advice about money at work, including salary, raises, bonuses, or negotiating pay.

Americans are also increasingly willing to let AI act on their behalf. Eighty-one percent would be comfortable having an AI agent handle at least one part of a job search, climbing to 90% of Millennials. A majority would let AI search for jobs (67%), conduct pre-interview research (67%), update their resume (65%), or apply for jobs outright (55%). Nearly half would let AI negotiate their benefits (49%) or salary (47%).

Yet awareness of the technology’s documented limitations remains low. Three in four Americans (76%) had never heard that independent research has found AI can produce biased career and salary guidance. Seventy-two percent agree that AI can sound confident even when its advice turns out to be wrong.

“Americans are handing AI some of the most consequential decisions of their working lives, from the job search to the salary ask, while most have never heard that the guidance can carry bias,” said Valerie Chapman, founder and CEO of Ruth AI. “We are delegating faster than we are asking questions. The responsibility now falls on the people building AI to earn the trust users are already giving it.”

About the Survey

The survey was conducted online within the United States by The Harris Poll from June 11-13, 2026, among a nationally representative sample of 2,131 U.S. adults, including 420 Gen Z adults, 620 Millennials, 519 Gen X adults, and 572 Baby Boomers. Data were weighted to the U.S. general adult population. Some questions were asked only of respondents who had used AI for the relevant purpose. References to research on biased AI guidance refer to external academic research (Sorokovikova, Chizhov, Eremenko & Yamshchikov, 2025; arXiv:2506.10491) and are not findings measured by this survey.

About The Harris Poll Thought Leadership Practice

Building on more than 60 years of experience pulsing societal opinion, The Harris Poll Thought Leadership Practice designs research that is credible, creative, and culturally relevant, driving thought leadership and uncovering trends for today’s biggest brands.

About Ruth AI

Ruth AI is an AI career strategist built for women, on a mission to close the $1.6 trillion gender wage gap. Based in San Francisco, Ruth AI is building a suite of AI agents that help women build personal brands, negotiate their worth, and launch their businesses. Learn more at https://ruthapp.ai.

Media Contact

Valerie Chapman
Founder and CEO, Ruth AI
419380@email4pr.com
786-375-1110

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