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Automotive Advanced Driver Assistance System (ADAS) Market size is set to grow by USD 33.67 billion from 2024-2028, Decline in sensor prices boost the market, Technavio

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NEW YORK, July 24, 2024 /PRNewswire/ — The global automotive advanced driver assistance system (ADAS) market size is estimated to grow by USD 33.67 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 10.87% during the forecast period. Decline in sensor prices is driving market growth, with a trend towards growing development of ai-enabled ADAS solutions. However, high costs associated with service and maintenance of adas poses a challenge. Key market players include AISIN CORP., Aptiv Plc, Autoliv Inc., BorgWarner Inc., Continental AG, DENSO Corp., Gentex Corp., Harman International Industries Inc., HELLA GmbH and Co. KGaA, Hyundai Motor Co., Infineon Technologies AG, Intel Corp., Magna International Inc., NXP Semiconductors NV, Panasonic Holdings Corp., Renesas Electronics Corp., Robert Bosch GmbH, Valeo SA, Veoneer Inc., and ZF Friedrichshafen AG.

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Automotive Advanced Driver Assistance System (ADAS) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.87%

Market growth 2024-2028

USD 33678.5 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.53

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 40%

Key countries

US, Germany, China, Japan, and France

Key companies profiled

AISIN CORP., Aptiv Plc, Autoliv Inc., BorgWarner Inc., Continental AG, DENSO Corp., Gentex Corp., Harman International Industries Inc., HELLA GmbH and Co. KGaA, Hyundai Motor Co., Infineon Technologies AG, Intel Corp., Magna International Inc., NXP Semiconductors NV, Panasonic Holdings Corp., Renesas Electronics Corp., Robert Bosch GmbH, Valeo SA, Veoneer Inc., and ZF Friedrichshafen AG

Market Driver

Automotive companies are prioritizing customer needs and personalized solutions in a connected environment. Artificial Intelligence (AI) technology is increasingly used in Advanced Driver Assistance Systems (ADAS) due to its ability to mimic human brain functions. AI-based ADAS continuously learns and enhances object detection and recognition. NVIDIA DRIVE AutoPilot, for instance, has AI capabilities that significantly improve object detection. Major ADAS manufacturers like ZF Friedrichshafen and Continental have started producing AI-based ADAS solutions based on NVIDIA DRIVE AutoPilot. The demand for effective active safety and reliable driving systems will drive the growth of the global automotive ADAS market. AI-enabled ADAS solutions are expected to gain significant traction due to their power efficiency and reduced development time. This trend will continue to shape the market during the forecast period. 

The Automotive Advanced Driver Assistance System (ADAS) market is experiencing significant growth as software companies and service providers team up with ride-sharing operators, luxury vehicle manufacturers, and automakers to integrate advanced safety features. Night vision systems, drowsiness monitoring, and sensor technology are key trends in this sector. With the rise of vehicle electrification and automation, processors, software, and sensors are in high demand. Passenger cars and commercial vehicles are adopting these systems to meet safety standards and regulations, such as Vision Zero, which aims for road safety with zero fatalities and injuries. Lane departure warning, self-driving vehicles, and collision avoidance systems are becoming standard features. Continental, Seeing Machines, Analog Devices, and other industry leaders are developing AI-oriented automotive solutions using infrared cameras and DMS/OMS systems. Road safety is a top priority, with proactive measures including anti-lock braking systems, electronic stability control, and adaptive cruise control. 

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Market Challenges

The Automotive Advanced Driver Assistance System (ADAS) market growth is being hindered by several factors. One major challenge is the high cost of maintenance and repair for vehicles equipped with ADAS. These systems, which include features like Adaptive Cruise Control (ACC), Blind Spot Detection (BSD), and Automatic Emergency Braking System (AEBS), use sophisticated technology like radar sensors. The repair costs for these sensors are significantly high, with radar sensors for AEBS and ACC costing above USD900, and rear radar sensors for BSD and rear cross-traffic alert costing about USD2,000. This high repair cost is a significant barrier to ADAS adoption, particularly in emerging economies where customers are price-sensitive. Another challenge is the shortage of skilled technicians required to calibrate and repair ADAS technology. This shortage is particularly acute in prominent economies, such as the US, where the automotive industry is projected to need around 46,000 skilled automotive technicians by 2026. The global automotive industry is already facing a shortage of skilled technicians, leading to rising repair and maintenance costs. This shortage is expected to continue, posing a significant challenge to the growth of the automotive ADAS market during the forecast period.The Automotive Advanced Driver Assistance System (ADAS) market is experiencing significant growth due to the increasing demand for safety features in electric and autonomous vehicles. Road safety remains a top priority, with a focus on reducing accidents and injuries. Automakers are responding with proactive measures such as anti-lock braking systems, electronic stability control, collision avoidance systems, adaptive cruise control, and crash test ratings. However, challenges remain, including the need for standardized infrastructure in rural and less-developed areas, and the integration of technologies like Automotive Ethernet, high-definition cameras, and sensors (radar, LIDAR, ultrasonic, image, infrared) with human-machine interfaces. Regulations continue to evolve, with a focus on safety standards and infrastructure improvements. General Motors, microcontroller units, electronic control units, and controllers are key players in this market. Premium vehicles often include advanced ADAS systems, such as vehicle radar, sensing systems, control modules, power electronics, and human-machine interfaces for vehicle speed and engine fuel supply. E-Hailing service providers are also investing in ADAS to enhance safety and improve the customer experience.

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Segment Overview 

This automotive advanced driver assistance system (adas) market report extensively covers market segmentation by  

Application 1.1 Passenger cars1.2 Commercial vehiclesTechnology 2.1 AEBS2.2 TPMS2.3 PAS2.4 LDWS and othersGeography 3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Passenger cars-  The passenger cars segment is the largest adopter of Advanced Driver Assistance Systems (ADAS) in the automotive industry, driven by automotive Original Equipment Manufacturers (OEMs) seeking to enhance vehicle safety ratings and differentiate their products. Developed regions, including North America and Europe, lead the adoption due to stringent safety regulations, such as the US National Highway Traffic Safety Administration’s (NHTSA) 5-Star Safety Ratings program, which emphasizes ADAS technologies like Automatic Emergency Braking Systems (AEBS), Forward Collision Warning Systems (FCWS), Lane Departure Warning Systems (LDWS), Tire Pressure Monitoring Systems (TPMS), and rear-view video systems. Key players, such as Daimler AG (Daimler), BMW AG (BMW), and Volkswagen AG (Volkswagen), are pioneering the adoption of emerging ADAS technologies in mass-market passenger cars, fueling market growth. Luxury car manufacturers also innovate advanced ADAS functionalities to differentiate their offerings, collaborating to develop automated technologies, further driving the passenger cars segment’s growth in the global automotive ADAS market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Automotive ADAS Aftermarket is experiencing robust growth, driven by increasing demand for advanced safety features and technological advancements. Concurrently, the global Automotive Advanced Driver Assistance System (ADAS) Sensors Market is also on the rise, with a focus on enhancing vehicle safety and automation. This market is expected to grow significantly, driven by innovations in sensor technology and rising consumer awareness about vehicle safety. Both markets reflect a growing emphasis on advanced automotive technologies.

Research Analysis

The Automotive Advanced Driver Assistance System (ADAS) market is experiencing significant growth due to the increasing demand for road safety and the integration of electric vehicles (EVs) and autonomous vehicles (AVs) into the automotive industry. ADAS technologies, including night vision systems, sensor and processor technologies, and AI-oriented automotive, are designed to enhance safety features in vehicles, reduce accidents, injuries, and road traffic fatalities. These proactive measures are particularly important for luxury vehicles and battery electric vehicles (BEVs), which may have unique safety challenges. The market for ADAS is driven by safety standards and consumer demand for increased vehicle automation and electrification. Companies such as Continental, Seeing Machines, and Analog Devices are leading the way in the development of innovative ADAS technologies, including infrared cameras and AI-based systems, to create self-driving vehicles that prioritize safety and performance.

Market Research Overview

The Automotive Advanced Driver Assistance System (ADAS) market is witnessing significant growth due to the increasing focus on road safety and reducing accidents. Electric vehicles and autonomous vehicles are driving the demand for advanced safety features, including anti-lock braking systems, electronic stability control, collision avoidance systems, adaptive cruise control, and lane departure warning. Automakers are integrating these safety systems into premium and luxury vehicles to meet safety standards and regulations. Road infrastructure plays a crucial role in the effective implementation of ADAS, with standardized infrastructure and cloud data essential for proactive measures. In rural and less-developed areas, high-definition cameras, Automotive Ethernet, and e-hailing service providers are key. Sensors, including radar, LIDAR, ultrasonic, image, and infrasound, are integral to ADAS, along with microcontroller units, electronic control units, and human-machine interfaces. Vehicle speed, engine fuel supply, and vehicle radar sensing systems are controlled by controllers, power electronics, and software companies. Vision Zero, a road safety initiative, is a key focus area for ride-sharing operators and luxury vehicle manufacturers. Night vision systems, drowsiness monitoring systems, vehicle electrification, and vehicle automation are also gaining popularity in the market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationPassenger CarsCommercial VehiclesTechnologyAEBSTPMSPASLDWS And OthersGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Asian American Engineer of the Year Award and Conference Announces First Phase of 2025-2026 Awardees

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SANTA CLARA, Calif., May 1, 2026 /PRNewswire/ — The Asian American Engineer of the Year Award (AAEOY) Executive Committee announces the AAEOY 2025-2026 first phase awardees as follows:

Distinguished Lifetime Achievement Award

Mr. Lip-Bu Tan, CEO, Intel Corporation

Distinguished Leadership in Science and Technology Award

Dr. Arun Majumdar, Dean of the Stanford Doerr School of Sustainability, Stanford University

Executive of the Year Award

Dr. Xiaodong Che, Chief Technology Officer, Western DigitalDr. Sam Heidari, CEO, LumotiveDr. Jungwon Lee, Corporate Executive Vice President, Samsung ElectronicsDr. Liu Ren, Vice President & Chief Scientist, Bosch ResearchMr. Brandon Wang, Vice President, Synopsys

Engineer of the Year Award

Ms. Vivian Ye, Principal Member of Technical Staff, AT&T

Most Promising Engineer of the Year Award

Mr. Max Fang, Director of Architecture, AmbarellaMr. Johnny Ho, CSO & Co-founder, Perplexity AI

The AAEOY Award has been presented annually since 2002 as a cornerstone of the National Engineers Week program, honoring distinguished Asian American professionals across academia, public service, and industry. Since its inception, the AAEOY has recognized over 300 honorees — including nine Nobel Laureates, pioneering scholars, prominent corporate executives, and an astronaut — serving as a beacon of inspiration for the global STEM community. After a series of impactful ceremonies nationwide, the 2025-2026 AAEOY Award and Conference returns to the heart of innovation in Silicon Valley at the Santa Clara Convention Center on September 18-19, 2026.

For more information regarding the AAEOY program, awardees, and event registration, please visit www.aaeoy.org.

The Chinese Institute of Engineers in USA (CIE-USA), founded in 1917, is a nonprofit professional organization that promotes science, technology, engineering, and mathematics (STEM); supports professional advancement and leadership development; and recognizes the achievements of Asian American professionals through flagship programs such as the Asian American Engineer of the Year (AAEOY) Awards. One of the oldest and most prestigious Chinese American engineering associations in the United States, CIE-USA has seven regional chapters nationwide and hosts events throughout the year.

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SOURCE AAEOY

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Larry Kellerman, Fermi’s Chief Power Officer and Architect of Its 17 GW Energy Infrastructure, Accepts Board Nomination

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DALLAS, May 1, 2026 /PRNewswire/ — Toby Neugebauer, co-founder and largest shareholder of Fermi America (NASDAQ & LSE: FRMI), today announced that he has nominated Larry Kellerman to join the Fermi Board of Directors. Kellerman, who serves as Chief Power Officer at Fermi America, is the architect of the Company’s 17-gigawatt powered data center campus in Amarillo, Texas — the largest private energy grid in America.

Kellerman is co-founder and Managing Partner of Twenty First Century Utilities and brings more than four decades of power industry and finance expertise to the role. His career spans senior leadership positions at Goldman Sachs, El Paso Corporation, and I Squared Capital. Kellerman said he was honored by the nomination and would be pleased to serve if approved by the Board.

“I appreciate everything that Toby has manifested in Fermi and know that no other human could have created the enterprise and its many thoughtfully interconnected elements as quickly, as effectively, and in as value-accretive a manner as Toby’s leadership has been able to deliver.”
— Larry Kellerman, Chief Power Officer and Board Nominee, Fermi America

For Neugebauer, the choice was crystal clear. Kellerman, who has worked alongside Neugebauer since the earliest days of Project Matador knows Fermi’s power story better than anyone.

“When I came up with the idea of Project Matador, I knew that Larry Kellerman was the one person I needed to convert a really great idea into a really great reality. His knowledge of power and the future of powering data centers is unmatched. Larry is uniquely qualified to steward Fermi as a Board member, and I couldn’t be more pleased with his willingness to serve.”
— Toby Neugebauer, Co-Founder, Fermi America

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SOURCE Toby Neugebauer

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EAST SIDE GAMES GROUP ANNOUNCES NON-BROKERED PRIVATE PLACEMENT OF UNITS TO RAISE UP TO $3.5 MILLION

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VANCOUVER, BC, May 1, 2026 /CNW/ – East Side Games Group (TSX: EAGR) (OTC: EAGRF) (the “Company”), Canada’s leading free-to-play mobile game group, announces a non-brokered private placement of 31,818,182  units (a “Unit”) at $0.11 per Unit (the “Unit Price”), for total gross proceeds of up to $3.5 million. 

Each Unit will be comprised of one common share and one full whole warrant (a “Warrant”).  Each whole Warrant will be exercisable at $0.14 per share (the “Exercise Price”) for a period of three years from issuance. The Warrants will be subject to standard anti-dilution adjustments.

The private placement will be offered in reliance on prospectus exemptions, and any securities sold will be subject to a four month statutory hold period.  The private placement is not anticipated to have any material impact on the control of the Company, nor is it anticipated that any new control persons would be created as a result of the private placement.

It is anticipated that Derek Lew, a director of the Company, will participate in the private placement for an amount of $1.0 million for 9,090,909 Units. As at the date of this news release, Mr. Lew holds 1,667,244 common shares of the Company (2.17%). If the private placement is completed as anticipated, Mr. Lew will hold 10,758,153 common shares (representing 9.89% of the common shares anticipated to be outstanding upon completion of the private placement on a partially diluted basis), 9,090,909 Warrants and 250,000 incentive stock options. Upon exercise of his Warrants, Mr. Lew would own 19,849,062 common shares representing 16.84% of the then issued and outstanding common shares assuming no other share issuances.

The TSX Company Manual requires shareholder approval be obtained  for private placements if the maximum number of common shares issuable under the private placement represents an amount that is more than 25% of the total outstanding common shares as at the date of the press release (pursuant to Section 607(g)). Disinterested shareholder approval must be obtained (excluding those shareholders participating in this private placement and their associates and affiliates) if the number of common shares issued and issuable to insiders under a private placement exceeds 10% of the Company’s issued and outstanding common shares as of the date hereof (pursuant to Section 607(g)(ii)).

As: (a) the private placement is for up to 31,818,182 Units (being equivalent to 41.35% of the Company’s outstanding shares as at the date of this press release), (b) Mr. Lew’s subscription for 9,090,909 Units represents an amount that is equivalent to 11.81% of the Company’s outstanding shares as at the date of this press release, and (c) the Warrants comprising the Units have an exercise price of $0.14 per share (and the five day VWAP is $0.144 per share), the Company has obtained written consent from Jason Bailey, the Company’s CEO and a director, in support of the private placement in accordance with Section 604(d) of the TSX Company Manual.  Mr. Bailey holds more than 50% of the Company’s outstanding shares as at the date of this press release.

The net proceeds from the private placement will be used to repay indebtedness owing to the Royal Bank of Canada (RBC) and for operating expenses and general working capital. Mr. Bailey commented, “With this funding in place, we are on solid footing to continue our disciplined approach to completing the business’s turnaround. With our core portfolio of well performing titles, we have a solid foundation to rebuild upon. We feel we have a strong runway, pipeline and team to execute toward a positive 2026,” [and] “I’d like to thank our existing shareholders for their support and guidance through a difficult 2025 and look forward to achieving the results that will allow this Company, our capital markets strategy and employees to reach its potential.”

The Company’s board of directors considers the private placement to be in the best interests of its shareholders, after having taken into account other alternative forms of financing.  In the course of its review, the Company considered other replacement debt financing, the Company’s ongoing cashflow from operations, as well as ongoing operating expenses, one-off necessary expenditures and the Company’s debt load, within the larger context of the analysis detailed in its press release dated March 31, 2026 as to the re-orienting of the Company’s overall business strategy. 

The Company anticipates that the private placement will close on or before May 8, 2026, subject to acceptance by the TSX.

The Company reserves the right to pay finder’s fees in the form of common shares (in lieu of cash fees) and broker warrants to arm’s length finders in connection with the private placement to arm’s length parties, in accordance with TSX policies. No finder’s fee will be paid to any non-arm’s length parties, nor with respect to subscriptions from non-arm’s length parties.  A maximum number of 1,363,636 common shares (to be issued at $0.11 per share for a total value of $150,000) and a maximum number of 1,254,545 broker warrants will be issuable, assuming the private placement is fully subscribed.  Each broker warrant will entitle the holder to acquire one common share at $0.14 per common share (the “Broker Warrant Exercise Price”) for a period of three years form issuance.  

The maximum number of securities issuable under the private placement is 66,254,545 common shares, comprising 31,818,182 common shares comprising the Units, 31,818,182 common shares issuable upon exercise of the Warrants, 1,363,636 common shares to be issued as finder’s fees, and 1,254,545 common shares issuable upon exercise of the broker warrants, which represents an amount equivalent to 86.10% of the total outstanding common shares as at the date of this press release on a non-diluted basis, without taking into effect the private placement itself, or approximately 46.27% of the Company’s total issued and outstanding common shares following completion of the private placement (being 143,200,825 shares anticipated to be outstanding on a partially diluted basis, assuming the private placement is fully subscribed, full issuance of the finder’s fee shares and full exercise of the Warrants and broker warrants). The Unit Price represents a 22% discount to the Company’s five-day volume-weighted trading price of its common shares on the TSX as at the time of submitting the Company’s application to TSX (the “Market Price”). Market Price and the Exercise Price and the Broker Warrant Exercise Price represent a 2.47% discount to the Market Price.

The total number of common shares expected to be issued to insider (Mr. Lew) under the private placement is 18,181,818 (consisting of 9,090,909 common shares and 9,090,909 common shares issuable upon full exercise of Warrants), representing 23.63% of the total outstanding common shares as at the date of this press release on a non-diluted basis, without taking into effect the private placement itself, or 12.70% of the Company’s total issued and outstanding common shares following completion of the private placement (being 143,200,825 shares anticipated to be outstanding on a partially diluted basis, assuming the private placement is fully subscribed, full issuance of the finder’s fee shares and full exercise of the Warrants and the broker warrants).

This press release does not constitute an offer to sell or a solicitation of an offer to buy any securities in the United States.  The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”), or any state securities laws, and may not be offered or sold within the United states or to U.S. persons unless registered under the U.S. Securities Act and applicable state securities laws, or an exemption from such registration is available.

ABOUT EAST SIDE GAMES GROUP

ESGG is a leader in free-to-play mobile gaming, thrilling players with unforgettable experiences that spark lifelong fandom. Fueled by an entrepreneurial spirit, we are driven by creativity, flawless execution, and a laser-focused strategy. We develop and publish both original and licensed IP titles, license our cutting-edge GameKit(s) platforms, and strategically acquire studios or games to expand our family.

Headquartered in Vancouver with around 100 talent-dense team members, we operate over a dozen titles under East Side Games (“ESG”) and LDRLY (Technologies) Inc. (“LDRLY”). Together, we’re crafting, launching, and publishing mobile games across our own studios and an extended Game Kit partner network-reaching players on iOS and Android worldwide.

We power our success through in-app purchases (“IAP”) — offering exclusive, game-enhancing virtual items — and in-game advertising. To keep growing, we focus on captivating audiences, keeping them engaged, and unlocking exciting new ways to monetize. We’ll drive this momentum by launching bold new titles, enriching our current lineup, innovating discovery, expanding into fresh markets, and exploring new distribution platforms.

Additional information about the Company continues to be available under its legal name, East Side Games Group Inc., at www.sedarplus.ca.

Forward-looking Information

Certain statements in this news release constitute forward-looking information or forward-looking statements within the meaning of applicable securities laws. Forward-looking statements are often, but not always, identified by the use of words such as “expects,” “anticipates,” “plans,” “intends,” “believes,” “estimates,” “projects,” “may,” “will,” “would,” “could,” “should,” and similar expressions. Forward-looking statements in this news release include, without limitation, statements regarding the proposed private placement.

Forward-looking statements are based on management’s current expectations, estimates, projections and assumptions. Such forward-looking statements are subject to significant risks, uncertainties and other factors that could cause actual results or events to differ materially from those expressed or implied by such statements, including, without limitation, risks relating to the Company’s ability to complete the proposed private placement as described, and relating to general economic, market and industry conditions. Readers are cautioned not to place undue reliance on forward-looking statements. The forward-looking statements contained in this news release are made as of the date hereof, and the Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

SOURCE East Side Games Group Inc.

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