Technology

PROFIT MARGINS FOR U.S. HOME SELLERS MOSTLY UNCHANGED DURING SECOND QUARTER DESPITE RENEWED PRICE SPIKE

Published

2 years ago

July 25, 2024

Returns on Typical U.S. Home Sales Increase Slightly to 56 Percent; Margins Generally Flat Even as Median U.S. Home Price Hits New High During Spring Buying Season; Median Raw Profits Rise Back Over $130,000

IRVINE, Calif., July 25, 2024 /PRNewswire/ — ATTOM, a leading curator of land, property, and real estate data, today released its second-quarter 2024 U.S. Home Sales Report, which shows that home sellers earned a 55.8 percent profit margin on typical single-family home and condo sales in the United States during the second quarter. That figure was largely unchanged, rising about one percentage point from the first quarter of 2024, but remaining down one point from the second quarter of last year.

The nationwide investment return barely moved, and still was far behind a highwater mark hit in 2022, despite the median U.S. home price shooting up during the 2024 Spring home-buying season to a new record of $365,000.

The price surge did help boost typical raw profits for sellers back over $130,000. That nearly marked a new all-time peak. But it failed to broadly boost profit margins – the percentage return on investment – around the country because the renewed price surge was not enough to outpace spikes recent sellers had been absorbing when they originally bought their homes.

“The second-quarter profit report offers a mixed bag of plusses and minuses that added up to an overall picture of not much change for sellers,” said Rob Barber, chief executive officer for ATTOM. “Prices jumped back upward, which was great news for owners. So did raw profits. Profit margins also remained historically elevated. But the bottom-line profit-margin trend didn’t move much at all because soaring prices are far from a new thing. Even greater price improvements will be needed to kick margins up over the rest of the year.”

The latest price and profit numbers reflect a period when the national median home value shot up 9 percent quarterly and 6 percent annually. Those gains came amid the usual Springtime rise in demand among house hunters, combined with home-mortgage rates remaining relatively stable at just below 7 percent for a 30-year fixed loan, and historically tight supplies of homes for sale that made bargains few and far between.

The price increases, however, did not boost investment returns notably because median values had been rising about 8 percent quarterly and 7 percent annually during the time when homeowners were buying the properties they then sold during the second-quarter of this year. Those similar price patterns largely cancelled each other out.

Profit margins tick upward quarterly while still down annually in majority of nation
Typical profit margins – the percent difference between median purchase and resale prices – increased from the first quarter of 2024 to the second quarter of 2024 in 94 (58.8 percent) of the 160 metropolitan statistical areas around the U.S. with sufficient data to analyze. But they remained down annually in 100, or 62.5 percent, of those metros.

They also were down in about three quarters of those areas from the second quarter of 2022, when the nationwide return on median-priced home sales peaked at 64.3 percent.

The higher end of the housing market – metro areas where home values mostly topped $350,000 – absorbed the brunt of the year-over-year softening of profit margins. About three quarters of those areas saw typical margins decline compared to about half of lower-priced markets. Metro areas were included if they had sufficient population and at least 1,000 single-family home and condo sales in the second quarter of 2024.

The biggest year-over-year decreases in typical profit margins came in the metro areas of Hilo, HI (margin down from 80.5 percent in the second quarter of 2023 to 45.3 percent in the second quarter of 2024); Port St. Luce, FL (down from 95 percent to 73.9 percent); Daphne-Fairhope, FL (down from 49.8 percent to 34 percent); Crestview–Fort Walton Beach, FL (down from 60.7 percent to 45.1 percent) and Naples, FL (down from 84.9 percent to 69.2 percent).

The biggest annual profit-margin decreases in metro areas with a population of at least 1 million in the second quarter of 2024 were in Honolulu, HI (return down from 51.8 percent to 38.5 percent); Austin, TX (down from 50.3 percent to 40.3 percent); Nashville, TN (down from 72.9 percent to 63.3 percent); Seattle, WA (down from 94.4 percent to 85 percent) and San Antonio, TX (down from 34.9 percent to 27 percent).

The biggest annual improvements in returns on investment came in Syracuse, NY (margin up from 51.6 percent in the second quarter of 2023 to 71.8 percent in the second quarter of 2024); Rockford, IL (up from 54.8 percent to 74.5 percent); Scranton, PA (up from 79.9 percent to 97.7 percent); Lansing, MI (up from 50.1 percent to 62.7 percent) and Roanoke, VA (up from 45.1 percent to 56.1 percent).

The largest annual increases in profit margins among metro areas with a population of at least 1 million came in Rochester, NY (up from 66.2 percent to 76 percent); Cleveland, OH (up from 53.5 percent to 61 percent); Hartford, CT (up from 65.8 percent to 73.3 percent); Chicago, IL (up from 39.5 percent to 46.1 percent) and Providence, RI (up from 73.3 percent to 78.8 percent).

Investment returns still exceed 50 percent in two-thirds of U.S.
Despite the latest trends, returns on investment for median-priced home sales during the second quarter of 2024 surpassed 50 percent in 106 of the metro areas analyzed (66.3 percent). That was down from almost three quarters of those areas in the second quarter of last year but far above the level of about 10 percent five years ago.

The investment return leaders among areas with a population of at least 1 million in the second quarter of this year were San Jose, CA (typical return of 109.6 percent); Seattle, WA (85 percent); San Francisco, CA (83.6 percent); Boston, MA (81.3 percent) and Miami, FL (80.3 percent).

Among areas with a population of at least 1 million, those with the lowest typical returns were in New Orleans, LA (24.4 percent); San Antonio, TX (27 percent); Houston, TX (34.8 percent); Virginia Beach, VA (37.3 percent) and Dallas, TX (37.9 percent).

Raw profits return to near-record level
The raw profit on median-priced home sales nationwide, measured in dollars, rose 10.1 percent quarterly and 5.2 percent annually during the months running from April through June of 2024. The latest raw profit of $130,712 marked the high point since a level of $135,000 in the Spring of 2022.

Typical raw profits were up quarterly in 134, or 83.8 percent, of the markets analyzed, and annually in 86, or 53.8 percent.

The biggest year-over-year increases in raw profits on typical sales among metro areas with a population of at least 1 million were in Chicago, IL (up 21.6 percent); Hartford, CT (up 18.4 percent); Rochester, NY (up 18 percent); Cleveland, OH (up 17 percent) and New York, NY (up 15 percent).

Raw profits on median-priced sales exceeded $100,000 during the second quarter in 62.5 percent of the metro areas analyzed, with 18 of the top 20 along the east or west coasts. They were led by San Jose, CA (raw profit of $836,500); San Francisco, CA ($547,000); San Diego, CA ($400,000); Los Angeles, CA ($375,500) and Barnstable, MA ($365,000).

The 30 lowest raw profits were all in the Midwest or South. The smallest were in Shreveport, LA ($8,063); Beaumont, TX ($27,266); Columbus, GA ($37,703); Lubbock, TX ($38,083) and Peoria, IL ($38,700).

Spring buying season of 2024 spurs quarterly and annual price surges
Nationwide, the median price of single-family homes and condos jumped from $335,000 in the first quarter of this year to $365,000 in the second quarter. It also was up from $344,000 in the second quarter of last year.

The typical value increased quarterly in 95.7 percent of the metro areas around the country with enough data to analyze and annually in 89.6 percent. It hit new highs in about 75 percent of those markets.

The Midwest and Northeast benefitted most from the latest price spike, with about three-quarters of the metro areas in those regions seeing gains of at least 5 percent annually.

Metro areas with the biggest year-over-year increases in median home prices were Des Moines, IA (up 16.8 percent); Trenton, NJ (up 16.2 percent); Fort Wayne, IN (up 15.2 percent); Scranton, PA (up14.3 percent) and Albany, NY (up 14.1 percent).

The largest annual median-price increases in metro areas with a population of at least 1 million were in San Jose, CA (up 11.5 percent); Detroit, MI (up 11.3 percent); Hartford, CT (up 11.1 percent); New York, NY (up 9.9 percent) and Miami, FL (up 9.7 percent).

Metro areas with a population of at least 1 million where the median home price went down most from the second quarter of last year to the same period this year were Austin, TX (down 3.1 percent); Memphis, TN (down 3 percent); Honolulu, HI (down 2.5 percent); Birmingham, AL (down 2.2 percent) and San Antonio, TX (down 1.4 percent).

Historical Median Home Sales Prices

Homeownership tenure up slightly
Homeowners who sold in the second quarter of 2024 had owned their homes an average of 7.88 years. That was up from 7.7 years in the first quarter of 2024 and from 7.59 years in the second quarter of 2023.

Average tenure was up from the second quarter of 2023 to the same period this year in 80 percent of metro areas with sufficient data. The largest annual increases were in Lake Havasu City, AZ (tenure up 18 percent); Redding, CA (up 16 percent); Salinas, CA (up 15 percent); Manchester, NH (up 13 percent) and Vallejo, CA (up 12 percent).

The longest 35 average tenures for owners who sold in the second quarter were again in the Northeast or West regions of the U.S. They were led by Barnstable, MA (13.46 years); Bridgeport, CT (12.58 years); Hartford, CT (12.4 years); Santa Rosa, CA (12.29 years) and Boston, MA (12.25 years).

Average U.S. Homeownership Tenure

The smallest average tenures among second-quarter sellers were in Crestview–Fort Walton Beach, FL (6.55 years); Panama City, FL (6.59 years); Ocala, FL (6.61 years); Oklahoma City, OK (6.67 years) and Austin, TX (6.71 years).

Lender-owned foreclosures back down again
Home sales following foreclosures by banks and other lenders represented just 1.4 percent, or one of every 73 U.S. single-family home and condo sales in the second quarter of 2024. That was down from 1.7 percent in the first quarter of 2024 and from 1.5 percent in the second quarter of last year. The figure continues to represent just a tiny fraction of the 30.1 percent peak this century hit in early 2009 during the aftermath of the Great Recession of 2007.

Among metro areas with sufficient data, those where REO sales represented the largest portion of all sales in the second quarter of 2024 included Honolulu (5.9 percent, or one in 17 sales); Shreveport, LA (4.8 percent); St. Louis, MO (4.2 percent); Flint, MI (3.7 percent) and Baton Rouge, LA (3.3 percent).

Cash sales decline as portion of all transactions
Nationwide, all-cash purchases accounted for 39.1 percent of single-family home and condo sales in the second quarter of 2024. That was down slightly from 41.6 percent in the first quarter of 2024, although up from 37.1 percent in the second quarter of last year.

“Cash-sale levels dropped a bit in the second quarter, but remained above average as mortgage rates hovered back and forth around 7 percent for 30-year fixed loan,” Barber said. “With no sign that rates are headed down significantly, which would lower borrowing costs, we are likely to continue seeing higher portions of cash deals.”

Among metropolitan areas with sufficient data, those where all-cash sales represented the largest share of all transactions in the second quarter of 2024 included Myrtle Beach, SC (68.7 percent of all sales); Claremont–Lebanon, NH (63.6 percent); Naples, FL (61.5 percent); Utica, NY (61.2 percent) and Columbus, GA (60.8 percent).

Those where cash sales represented the smallest share of all transactions in the second quarter of 2024 included Greeley, CO (16.4 percent); Vallejo, CA (19 percent); Charleston, WV (19.2 percent); Jacksonville, NC (22 percent) and Stockton, CA (22 percent).

Institutional investment drops
Institutional investors nationwide accounted for 6 percent, or one of every 17 single-family home and condo purchases in the second quarter of 2024. That was down from 6.4 percent in the first quarter of 2024 and from 6.6 percent in the second quarter of last year.

Among states with enough data to analyze, those with the largest percentages of sales to institutional investors in the second quarter of 2024 included Tennessee (8.7 percent of all sales), Alabama (8.2 percent), Oklahoma (8.1 percent), Georgia (8.1 percent) and Mississippi (8 percent).

States with the smallest levels of sales to institutional investors in the second quarter of 2024 included Rhode Island (2.1 percent), New Hampshire (2.8 percent), Maine (3.1 percent), New York (3.3 percent) and Massachusetts (3.7 percent).

Historical Home Sales by Type

FHA-financed purchases also dip downward
Nationwide, buyers using Federal Housing Administration (FHA) loans comprised 8.3 percent of all single-family home and condo purchases in the second quarter of 2024 (one of every 12). That was down from 8.6 percent in the first quarter of 2024 and from 9.1 percent a year earlier.

Among metropolitan areas with sufficient FHA-buyer data, those with the highest levels of sales to FHA purchasers in the second quarter of 2024 included Lakeland, FL (24.2 percent of all sales); Merced, CA (23.3 percent); Bakersfield, CA (21.5 percent); Kennewick, WA (20.1 percent) and Visalia, CA (19.7 percent).

Report methodology
The ATTOM U.S. Home Sales Report provides percentages of REO sales and all sales that are sold to institutional investors and cash buyers, at the state and metropolitan statistical area. Data is also available at the county and zip code level, upon request. The data is derived from recorded sales deeds, foreclosure filings and loan data. Statistics for previous quarters are revised when each new report is issued as more deed data becomes available.

Definitions
All-cash purchase: sale where no loan is recorded at the time of sale and where ATTOM has coverage of loan data.

Homeownership tenure: for a given market and given quarter, the average time between the most recent sale date and the previous sale date, expressed in years.

Home seller price gains: the difference between the median sales price of homes in a given market in a given quarter and the median sales price of the previous sale of those same homes, expressed both in a dollar amount and as a percentage of the previous median sales price.

Institutional investor purchases: residential property sales to non-lending entities that purchased at least 10 properties in a calendar year.

REO sale: a sale of a property that occurs while the property is actively bank owned (REO).

About ATTOM
ATTOM provides premium property data to power products that improve transparency, innovation, efficiency, and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation’s population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include ATTOM Cloud, bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, making property data more readily accessible and optimized for AI applications– AI-Ready Solutions.

Media Contact:
Megan Hunt
megan.hunt@attomdata.com

Data and Report Licensing:
datareports@attomdata.com

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SOURCE ATTOM

Technology

ADT Secures AI Innovation with Oracle

Published

5 minutes ago

October 27, 2026

ADT estimates it can save more than $3 million over four years and improve application performance by 25 percent by migrating business-critical applications to Oracle AI Database@Google Cloud

Oracle Cloud HCM automatically answers 90 percent of ADT’s basic HR inquiries

LAS VEGAS, Oct. 27, 2026 /PRNewswire/ — Oracle AI World — ADT Inc. (NYSE: ADT), the trusted leader in smart home security solutions, is expanding its use of AI with Oracle AI Database@Google Cloud and Oracle Fusion Cloud Applications. To reduce infrastructure costs, improve application performance, strengthen data security, and bring business data closer to its analytics and AI tools, ADT moved critical applications to Oracle AI Database@Google Cloud. In addition, ADT is leveraging the extensive AI capabilities in Oracle Fusion Cloud Human Capital Management (HCM) to answer employees’ routine HR questions and help managers complete performance reviews faster.

“To develop more intelligent, proactive protection, we need to make it easier for our teams to put critical data to work,” said Dave Scott, executive vice president and chief people and administration officer, ADT. “By using Oracle AI Database@Google Cloud, we are bringing that data closer to the tools our teams use to develop and test new ideas. With Oracle Fusion Applications, we are also using AI to help improve HR outcomes. For example, our new hires get the guidance they need while our managers gain more time to support their teams.”

Bringing Critical Data Closer to AI and Analytics
ADT estimates that moving its billing, tax, and order management applications to Oracle AI Database@Google Cloud can save more than $3 million over four years and improve application performance by 25 percent. The move also brings data from those applications closer to ADT’s Google BigQuery data warehouse, making it more accessible for planned AI projects using Gemini Enterprise. Keeping the data next to the Google Cloud services that use it can also simplify data management, accelerate analyses, and reduce the need to move or duplicate sensitive information. ADT also uses Oracle Database Zero Data Loss Autonomous Recovery Service to help secure and protect critical data, and Oracle Maximum Availability Architecture to enhance availability and disaster recovery of its databases deployed across the three Google Cloud regions it currently uses.

Improving the Employee Experience with AI
With more than 5,000 new hires each year, ADT wanted to give employees a more consistent experience, allow managers to spend more time with their teams, and reduce integration work across its systems. To meet these goals, ADT selected Oracle Cloud HCM, part of Oracle Fusion Applications, to bring HR processes and data together on one platform and take advantage of the latest AI capabilities.

With the AI capabilities in Oracle Cloud HCM, ADT has been able to automate responses to 90 percent of basic HR inquiries. In addition, Oracle Cloud HCM has enabled ADT to reduce HR support tickets by 26 percent, giving HR specialists more time for workforce planning and supporting complex employee needs. For managers, the AI-assisted tools in Oracle Cloud HCM save two to three hours per direct report during performance review cycles. ADT has also built a predictive turnover model in Oracle Cloud HCM that helps leaders identify potential attrition risks by job group and location.

“ADT is taking a practical approach to AI that is delivering results today while creating new opportunities for innovation,” said Nathan Thomas, senior vice president, product management, Oracle. “By bringing critical data closer to its AI and analytics tools, ADT is creating new opportunities to move faster and innovate, while its use of AI in HR is already giving employees more time to focus on higher-value work. Together, these efforts will help ADT continue to deliver smarter, more proactive protection for its customers.”

ADT’s migration to Oracle AI Database@Google Cloud was supported by the Google Solution Line at Insight and Oracle Consulting.

Additional Resources

Customer Story: ADT embraces Oracle AI to improve onboarding and enhance workforce insightsProduct Overview: Oracle AI Database@Google CloudProduct Overview: Oracle Fusion Cloud Human Capital Management (HCM)

About ADT
ADT is a leading provider of security, interactive and smart home solutions serving residential and small business customers in the U.S. Through innovative offerings, unrivaled safety and a premium customer experience delivered by the largest network of smart home security professionals in the U.S., ADT empowers people to protect and connect to what matters most, every second, every day. For more information, visit ADT.com.

About Oracle Fusion Cloud Applications
Oracle Fusion Cloud Applications are a complete suite of cloud applications that form the enterprise system of record, spanning finance, HR, supply chain, manufacturing, sales, service, and marketing. The suite includes Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Human Capital Management (HCM), Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), and Oracle Fusion Cloud Customer Experience (CX).

Fusion Agentic Applications extend that foundation into a system of outcomes. They can coordinate and execute end-to-end work toward business objectives, and are designed to operate within the policies, controls, and authority each organization defines. With Oracle AI Agent Studio for Fusion Applications, customers and partners can create, extend, and manage these agents and agentic applications combining trusted enterprise data with the security, data governance, and performance needed to operate at scale.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

About Oracle AI World
Oracle AI World is where customers and partners discover the latest product and technology innovations, see how AI is being applied across industries, and connect with experts and peers. Attendees will gain practical tips and insights to drive immediate impact within their organizations and explore how Oracle is helping unlock the full potential of AI. Join the event to see new capabilities in action and hear from thought leaders and industry movers. Register now at oracle.com/ai-world or follow the news and conversation at oracle.com/news and linkedin.com/company/oracle.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

Contact:
Ben Wolfson
Oracle
+1.510.480.5230
ben.wolfson@oracle.com

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SOURCE Oracle

Technology

Oracle Unveils New Cloud Networking Innovations for AI

Published

5 minutes ago

October 27, 2026

New Oracle Acceleron capabilities help customers move data efficiently, keep distributed AI workloads running, and securely scale multi-tenant clusters

LAS VEGAS, Oct. 27, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced new capabilities in Oracle Acceleron, Oracle Cloud Infrastructure‘s (OCI) suite of networking and infrastructure technologies that help customers run demanding AI workloads reliably, securely, and at scale.

The latest additions build on OCI’s continued investments in high-performance connectivity, network architecture, host-level acceleration, and security and give customers more flexibility across compute and storage while improving the network’s ability to adapt to changing conditions.

“AI infrastructure can be unforgiving when it comes to network friction,” said Pradeep Vincent, executive vice president, Compute and AI Infrastructure, Oracle Cloud Infrastructure. “When thousands of accelerators are working together, one congested or failed path can have consequences far beyond a single connection. With Oracle Acceleron, we are building a network that can respond by rerouting traffic, recovering from failures, and helping customers scale securely.”

Oracle Acceleron combines dedicated network fabrics, more direct data paths, and a converged NIC to boost performance and lower cost, with host-level zero-trust routing and multi-planar designs to strengthen security and resilience. Its unique software architecture simplifies complex networking operations through a programmable foundation that unifies advanced networking, storage, and security capabilities across a broad range of hardware.

New capabilities span AI data movement, distributed AI communication, and secure multi-tenant AI infrastructure:

AI Data Movement

Oracle Acceleron High-Performance Fabric: Helps customers deploy inference, storage, and HPC workloads with greater performance through RDMA connectivity on OCI front-end compute.Expanded NVMe Block-storage Attachment Options: Helps customers support AI, database, and other data-intensive workloads with NVMe block storage across Oracle Acceleron bare metal and VM shapes improving performance up to 3x.

Distributed AI Communication

Oracle Collective Communications Library: Helps customers keep distributed AI workloads running when network paths fail by spreading collective traffic across OCI’s backend Multiplanar Network. It steers traffic toward healthier paths and helps workloads instantaneously recover when links, ports, or NICs fail, significantly improving the network availability and resilience.Transparent Front-End Multiplanar Networking: Helps customers improve resiliency across compute infrastructure by bringing multiplanar networking to front-end networks, with built-in transparent path selection and failover, as well as transparent congestion control for front-end RDMA traffic.

Additional Resources

Learn more about new Oracle Acceleron capabilities and innovationsLearn more about Oracle Cloud InfrastructureLearn more about Oracle Cloud NetworkingLearn more about Oracle Acceleron

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Future Product Disclaimer
This press release is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.

Forward-Looking Statements Disclaimer
Statements in this article relating to Oracle’s future plans, expectations, beliefs, and intentions are “forward-looking statements” and are subject to material risks and uncertainties. Many factors could affect Oracle’s current expectations and actual results, and could cause actual results to differ materially. A discussion of such factors and other risks that affect Oracle’s business is contained in Oracle’s Securities and Exchange Commission (SEC) filings, including Oracle’s most recent reports on Form 10-K and Form 10-Q under the heading “Risk Factors.” These filings are available on the SEC’s website or on Oracle’s website at oracle.com/investor. All information in this article is current as of October 27, 2026 and Oracle undertakes no duty to update any statement in light of new information or future events.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

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Technology

Oracle Introduces Oracle Media Fabric

Published

5 minutes ago

October 27, 2026

Integrated platform brings together AI-powered production, enterprise media models, and distributed video delivery to help media companies, streaming providers, and brands get more value from their content

LAS VEGAS, Oct. 27, 2026 /PRNewswire/ — Oracle AI World — Oracle today announced Oracle Media Fabric, an integrated platform designed to help media companies, streaming providers, and brands reduce content production time and cost, distribute and stream high-quality video at scale, and create more personalized experiences for viewers. The platform brings sophisticated content creation and streaming capabilities once available only to the largest proprietary streaming platforms to content creators of all sizes. By connecting AI-powered creative tools with next-generation video delivery infrastructure built around open standards, Oracle Media Fabric enables audience-specific advertising, tailored programming, and shared viewing experiences built around what audiences care about.

“Creating content and delivering it to viewers were separate processes,” said Clay Magouyrk, CEO, Oracle. “With Oracle Media Fabric, we’re bringing content creation and streaming together, using AI across the entire production and distribution workflow. That helps creators reduce production time and cost, make better use of their existing content, and tailor viewing experiences for different audiences in real-time.”

Oracle Media Fabric brings together Oracle Creative Studio, Oracle AI Media Models, and Oracle Video Edge to help customers create, adapt, and deliver content. It includes safeguards to help protect customers’ intellectual property (IP) and reduce the risk of generated content infringing the IP rights of others. Powered by the Oracle Creative Studio and Oracle Video Edge, the Oracle Adaptive Media Platform connects creation and delivery to enable audience-specific advertising, personalized programming, and shared viewing experiences.

Oracle Creative Studio: Helps professional media teams and a broad range of creators turn ideas into storyboards, scenes, cinematic video, visual effects, and virtual characters. As an AI-powered production suite, it brings together Oracle AI Media Models and leading third-party models through a flexible, model-agnostic platform that can select models for each creative task based on requirements for security, provenance, cost, and IP protection.Oracle AI Media Models: Help media studios and entertainment companies accelerate content creation while maintaining creative control. The Oracle-developed models focus on video generation, image generation, and image editing, enabling governed, large-scale media processing, intelligent curation and search, and frontier-model customization on Oracle Cloud Infrastructure (OCI).Oracle Video Edge: Helps broadcasters and streaming providers maintain high video quality and low latency during large-scale live events, helping ensure viewer playback starts fast and remains smooth as audience sizes peak. The AI-enabled managed platform uses real-time network and playback information to coordinate capacity and direct viewers to suitable delivery locations across OCI and participating content delivery networks and internet service provider networks.Oracle Adaptive Media Platform: Helps connect creation and delivery, enabling customers to develop audience-specific advertising, personalized programming, and shared viewing experiences. Brands can generate variations of a base advertisement within brand guidelines and approval rules, helping reduce the time and cost of creating multiple versions.

By helping broadcasters and streaming providers understand how audiences respond to programming and advertising, Oracle Media Fabric can inform more engaging experiences, strengthen viewer relationships within customers’ applications, and create new opportunities to monetize content. Oracle Media Fabric is planned to be available within the next 12 months.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit oracle.com.

Trademarks
Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

Future Product Disclaimer
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.

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