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Travel Agency Services Market to Grow by USD 156.7 Billion (2024-2028) as International Tourism Rises, How AI is Transforming the Industry – Technavio Report

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NEW YORK, Sept. 2, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global travel agency services market size is estimated to grow by USD 156.7 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.6% during the forecast period. Increasing international tourist footfalls is driving market growth, with a trend towards increasing use of technologically advanced travel solutions. However, growing threat from rising terrorist activities poses a challenge. Key market players include Abercrombie and Kent USA LLC, American Express Co., BCD Group, Booking Holdings Inc., China tourism group, Corporate Travel Management Ltd., CWT BV, eDreams ODIGEO, Expedia Group Inc., Flight Centre Travel Group Ltd., Kesari Tours Pvt. Ltd., MakeMyTrip Ltd., Services International Ltd., The Travel Corp, Thomas Cook India Ltd., Trafalgar, Trip.com Group Ltd., TripAdvisor Inc., TUI AG, and Yatra Online Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Travel Agency Services Market Scope

Report Coverage

Details

Base year

2023

Historic period

–

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 8.6%

Market growth 2024-2028

USD 156.7 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

14.53

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 32%

Key countries

US, China, UK, Germany, and Japan

Key companies profiled

Abercrombie and Kent USA LLC, American Express Co., BCD Group, Booking Holdings Inc., China tourism group, Corporate Travel Management Ltd., CWT Global BV, eDreams ODIGEO, Expedia Group Inc., Flight Centre Travel Group Ltd., Kesari Tours Pvt. Ltd., MakeMyTrip Ltd., Services International Ltd., The Travel Corp, Thomas Cook India Ltd., Trafalgar, Trip.com Group Ltd., TripAdvisor Inc., TUI AG, and Yatra Online Inc.

Market Driver

The Travel Agency Services Market involves providing customers with various services related to booking and planning their trips. These services include flight reservations, hotel bookings, vacation packages, and tour arrangements. Travel agencies facilitate customers by offering competitive prices, convenient payment options, and personalized travel recommendations. They help simplify the travel planning process and ensure a seamless experience for their clients. Effective customer service and efficient operations are key to success in this market.

Travel agency services continue to evolve, focusing on additional offerings beyond flights, hotels, and car hire for both leisure and business travelers. AI and machine learning algorithms enhance personalized itineraries and ticket booking. Domestic and international travelers, including independent and package travelers, benefit from travel planning, accommodation booking, and transportation arrangements. Visa assistance, travel insurance, and personalized itineraries are increasingly popular. Online booking and phone booking options cater to diverse preferences. Airlines and online travel agencies offer direct booking options for global connectivity. Middle-class population growth fuels demand. Sustainable travel practices, eco-friendly tourism, and local community engagement are trends. Digital marketing, smartphone, and tablet applications streamline booking processes. Operational safety, employee safety, and civil construction activities, including dams, bridges, and tunnels, ensure travel experiences are safe and efficient. IoT and social networking sites facilitate real-time updates and communication.

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Market Challenges

The Travel Agency Services Market caters to customers seeking convenient and customized travel solutions. Agencies offer various services such as flight bookings, hotel reservations, tour packages, and visa assistance. They ensure a seamless travel experience by handling all travel-related arrangements. Agencies maintain strong relationships with suppliers to secure competitive prices and provide additional perks for their clients. Their expertise and industry knowledge enable them to offer valuable insights and recommendations.Travel agency services face several challenges in today’s market. Independent travelers prefer self-planning, while package travelers seek convenience. Travel planning, ticketing, accommodation booking, and transportation arrangements are essential services, but visa assistance, travel insurance, personalized itineraries, and customer support set agencies apart. Airlines and online travel agencies offer direct booking options, making competition fierce. Global connectivity, middle-class population growth, and sustainable travel practices are trends shaping the industry. Eco-friendly tourism and local community engagement are key to long-term success. Digital marketing, smartphone, and tablet applications are essential tools. Geoscientists, engineers, and operational safety experts ensure civil construction activities like dams, bridges, and tunnels are safe. IoT, social networking sites, and adventure tourism cater to diverse traveler needs. Millennial generation preferences and online booking channels continue to disrupt the market. Safety, both for employees and travelers, remains a top priority.

For more insights on driver and challenges – Request a sample report!

Segment Overview

This travel agency services market report extensively covers market segmentation by

Type1.1 Leisure travel1.2 Business travel1.3 Specialty travelDistribution Channel2.1 Online travel agencies2.2 Hybrid2.3 Brick and mortar travel agenciesGeography3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 Leisure travel- The leisure travel market is experiencing significant growth due to several factors. Increased disposable income among consumers enables them to invest in travel and discover new destinations. The importance of work-life balance drives individuals to take regular vacations for relaxation. Modern travelers prioritize experiences over material possessions, leading them to seek unique and memorable leisure activities. Easy access to information and social media platforms inspires travelers to explore new destinations. Health-conscious individuals are drawn to wellness and spa tourism, while cultural explorers seek destinations rich in heritage and traditions. Adventurous travelers are motivated by adrenaline-pumping activities, and celebratory events mark important milestones with memorable trips. Improvements in transportation infrastructure, accessibility, and visa processes make global travel more accessible. Seasons and cultural events influence travel choices, and budget-friendly accommodations and deals make leisure travel affordable for many. For instance, Yatra Online’s The Big EMI Fest offers lucrative value-added services during the festive travel season. These factors are expected to fuel the growth of the leisure travel segment in the global travel agency services market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Travel Agency Services Market caters to the diverse needs of various traveler segments, including leisure tourists, business travelers, and adventurers. AI and machine learning algorithms are revolutionizing the industry by providing personalized itineraries and seamless booking experiences. Travel agencies offer additional services such as flights, hotels, car hire, visa assistance, travel insurance, and transportation arrangements. Online booking and phone booking options ensure global connectivity, while direct booking options provide convenience. Middle-class populations are driving growth in this market, and sustainable travel practices are gaining popularity. Airlines and online travel agencies are major players, providing a wide range of services from ticketing to accommodation booking. The industry continues to evolve, offering innovative solutions to meet the changing demands of travelers.

Market Research Overview

The Travel Agency Services Market caters to the diverse needs of various traveler segments, including leisure tourists, business travelers, and adventurers, offering additional services beyond flights, hotels, and car hire. AI and machine learning algorithms are revolutionizing the industry, enabling personalized itineraries, ticket booking, and accommodation reservations. Travel agencies facilitate domestic and international travel for independent and package travelers, providing visa assistance, travel insurance, and transportation arrangements. Airlines, online travel agencies, and direct booking options offer global connectivity, while sustainable travel practices and eco-friendly tourism gain popularity among the middle-class population. Adventure tourism, art tourism, and digital marketing through smartphone and tablet applications cater to the millennial generation. Geoscientists, engineers, and operational safety experts ensure the safety of civil construction activities, such as dams, bridges, and tunnels, while IoT and social networking sites expand travel opportunities.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeLeisure TravelBusiness TravelSpecialty TravelDistribution ChannelOnline Travel AgenciesHybridBrick And Mortar Travel AgenciesGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Cognizant and Google Cloud Expand Alliance to Accelerate Agentic Enterprise Transformation

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Initiative establishes new Gemini Frontier Capability Group, dedicating more than 18,000 engineers to help drive AI adoption for global enterprises.More than 55,000 associates completed Build with Gemini, the largest Gemini partner workshop held to date, part of a shared commitment to scale client execution through Cognizant’s Frontier Certified Engineers.

TEANECK, N.J. and SUNNYVALE, Calif., Oct. 19, 2026 /PRNewswire/ — Cognizant (Nasdaq: CTSH) and Google Cloud today announced a significant expansion of their partnership to accelerate the adoption of agentic AI, including a new Gemini Frontier Capability Group. The group brings together a dedicated global workforce that pairs Google’s full-stack, enterprise-ready AI platform with Cognizant’s domain, industry and engineering expertise as an AI Builder.

Backed by more than 18,000 dedicated Cognizant associates, the new group represents a substantial joint investment and builds on the momentum created by Cognizant’s dedicated Gemini practice launched in April 2026. The new group is designed to bridge the path from pilot to production, equipping enterprises with the ability to safely deploy resilient, enterprise-grade agents that can help drive measurable business value.

“Establishing our dedicated Gemini Frontier Capability Group lets our best frontier engineering talent focus entirely on getting frontier AI into production for clients,” said Ravi Kumar S, CEO of Cognizant. “Our Build with Gemini workshop gave over 55,000 associates that experience directly, earning them tangible skills on one of the world’s most advanced AI platforms, and this new group is where that experience goes to work every day.”

“Deploying AI agents at scale requires trusted partners with deep architectural and integration expertise,” said Thomas Kurian, chief executive officer, Google Cloud. “Cognizant’s dedicated Frontier Capability Group and their skilling initiative for tens of thousands of engineers on Gemini will help our joint customers accelerate the adoption of autonomous agents throughout the enterprise.”

Introducing the Gemini Frontier Capability Group

Designed to meet surging enterprise demand for scaled AI execution, the group aims to deliver production-grade, AI solutions designed to drive business outcomes for global enterprises by leveraging Gemini, Google Cloud’s AI platform for building, governing, and deploying agents. The group will initially concentrate its engineering capabilities across legacy modernization, developer experience, autonomous business process agentification and frontier cyber defense.

To operationalize these capabilities, the group plans to deploy standardized, security-first agentic architecture built on the Model Context Protocol (MCP) and fortified by Google Cloud’s Model Armor. These trusted frameworks are expected to power a new suite of collaborative, production-ready enterprise solutions, including Cognizant’s Catalog Support Agent (CSA) for retail, the Neuro® San-orchestrated Healthcare Agentic Marketplace, and multi-agent Order-to-Cash (O2C) workflows for manufacturing.

Scaling outcomes with Frontier Certified Engineers

Underpinning the group is a shared commitment by Google Cloud and Cognizant to scale client execution through Frontier Certified Engineers. One early proof point shows what this looks like in practice: by integrating Gemini AI models across its software development lifecycle, Cognizant helped a leading retailer achieve a 40% increase in developer productivity, reduce time-to-market by 30%, and realize a 35% cost savings, underscoring the transformative potential of AI-driven software engineering.

As part of Cognizant’s frontier certification skills drive, the company recently concluded the Build with Gemini workshop with Google Cloud, where Cognizant associates built AI agents and applications while earning Gemini skills credentials. Completed by more than 55,000 Cognizant associates, it is the largest single Gemini partner workshop held to date, representing a meaningful step in building Cognizant’s frontier-certified workforce.

Cognizant is also applying Gemini internally at scale. As announced in July, the company is deploying Gemini to 100,000 associates this year, with plans to scale up to 200,000, and continues to increase its certification commitment for professionals on the platform.

About Cognizant
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at www.cognizant.ai or @cognizant. 

About Google Cloud
Google Cloud offers a powerful, optimized AI stack — including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications — that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Cognizant media contacts:

U.S.

Name Ben Gorelick

Email benjamin.gorelick@cognizant.com 

Europe / APAC

Name Sarah Douglas

Email sarah.douglas@cognizant.com 

India

Name Vipin Nair

Email Vipin.nair@cognizant.com 

Google Cloud media contact:

   Josh Gunter

   jmgunter@google.com

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SOURCE Cognizant Technology Solutions

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Eczema Awareness Month 2026: What Is the State of Eczema Today?

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NEA pairs findings from its State of AD report with video stories from the community to highlight the data and daily realities of living with eczema

For Eczema Awareness Month 2026, NEA asks what living with eczema looks like today, drawing on the State of AD to bring national data and personal stories together.

The State of Atopic Dermatitis Indicator Report and 51 state-level briefs, published Oct. 1, are available at StateofAD.org.

Video stories from people with eczema and their caregivers share what daily life with the condition is like. Join the conversation with #UnhideEczema.

NOVATO, Calif., Oct. 19, 2026 /PRNewswire/ — Eczema Awareness Month 2026 is underway, and this year’s theme is the State of Eczema. Since Oct. 1, the National Eczema Association (NEA) has been inviting the community to see, share and talk about what living with eczema is like. Throughout October, NEA is asking a question for the more than 31 million Americans living with eczema, and those who care for them: what is it like to live with eczema, and what does it take to get good care?

The theme builds on the State of AD, NEA’s four-year initiative on atopic dermatitis (AD), funded by the Centers for Disease Control and Prevention (CDC). It brings together two kinds of evidence, national data and the experiences of people with eczema, to offer a more complete view of the condition.

The State of AD: data that backs up the experience

On Oct. 1, NEA published its State of Atopic Dermatitis Indicator Report, along with 51 state-level briefs covering all 50 states and Washington, D.C. AD is the most common form of eczema. The report is the first comprehensive national and state-level baseline on AD diagnosis and care, and it points to gaps across the country. The complete report and all state briefs are available at StateofAD.org.

“Eczema Awareness Month is about making sure people feel seen. The State of AD gives us the evidence to show that eczema deserves attention in every state, and the stories our community is sharing show why it matters. Together, they tell the whole story,” said Kristin Belleson, president and CEO of NEA.

Video stories: eczema in their own words

Alongside the data, NEA is sharing video testimonials from people living with eczema and the caregivers who support them. The data shows the scale of the need, and the stories show the people behind it. Watch the stories at EczemaMonth.org.

Ways to take part this October

NEA invites people with eczema, caregivers, health care professionals and partners to join the conversation:

Watch and share the video stories from the eczema community.

Explore the State of AD report and your state’s brief at StateofAD.org.

Use #UnhideEczema on social media to share your own experience.

Visit EczemaMonth.org for resources, events and more ways to get involved.

NEA thanks all the sponsors and partners who make Eczema Awareness Month possible, including our Platinum Sponsors: AbbVie, all® free clear, LEO Pharma, and Sanofi and Regeneron.

Frequently Asked Questions (FAQ)

Q: What is Eczema Awareness Month?
A: Eczema Awareness Month takes place every October. In 2026, it is centered on the State of Eczema, bringing together national data and personal stories from the eczema community.

Q: What is the State of AD?
A: The State of AD is a four-year initiative funded by the CDC. Its foundation is the State of Atopic Dermatitis Indicator Report and 51 state-level briefs, published Oct. 1, which set a national and state reference baseline on AD care and diagnosed prevalence.

Q: Where can I find the State of AD report?
A: The full report and all state briefs are available at StateofAD.org.

Q: How can I take part in Eczema Awareness Month?
A: Watch and share the stories, explore the report and use #UnhideEczema on social media.

The State of AD project was supported by the Grant or Cooperative Agreement Number 1 NU58DP007726-01-00, funded by the Centers for Disease Control and Prevention (CDC). Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the U.S. Department of Health and Human Services.

About the National Eczema Association

Founded in 1988, the National Eczema Association (NEA) is a 501(c)(3) nonprofit and the largest patient advocacy organization serving the more than 31 million Americans living with eczema and those who care for them. NEA provides programs and resources to elevate the diverse lived experience of eczema, helping patients and caregivers understand their condition, actively engage in their care, find strength in one another and improve their lives. NEA also advances critical eczema research and partners with key stakeholders to ensure the patient voice is represented and valued in education, care and treatment decision-making. Learn more: NationalEczema.org

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SOURCE National Eczema Association

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In HelloNation, Electrical Expert Brennan Coffey Explains Why a Circuit Breaker Keeps Tripping

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The Article Explains Common Reasons a Circuit Breaker Trips and When the Pattern Signals a Bigger Problem.

SCHENECTADY, N.Y., Oct. 19, 2026 /PRNewswire/ — Why does a circuit breaker keep tripping? A HelloNation article answers that question and breaks down the most common reasons behind the problem.

The article explains that every circuit is built to carry a set amount of power safely. A circuit breaker cuts power once that limit is crossed, protecting the wiring from overheating before real damage occurs.

Each breaker in the panel protects one specific circuit, the article notes. An overloaded circuit will usually trip only its own breaker, not the entire panel. Homeowners often notice the pattern happens at predictable moments, like running a microwave and a toaster together.

According to the article, an overloaded circuit is one of the most common reasons a breaker trips. This often happens when several appliances draw power from the same outlets at once.

The article notes that kitchens are frequent trouble spots, since they run several high draw appliances from a limited number of outlets. Spreading large appliances across different circuits often solves the problem on its own.

A short circuit or a ground fault can also cause a circuit breaker to trip, the article explains, and both tend to act faster than a simple overload. A short circuit happens when a hot wire unexpectedly touches another wire.

A ground fault usually involves contact with a grounded surface, often because of moisture nearby. The article points out that GFCI outlets add protection in bathrooms and kitchens, though a standard breaker can still trip when a fault occurs elsewhere on the same circuit.

Newer homes may also have arc fault breakers, which sense the electrical pattern of an arc rather than a simple overload. These devices catch a hazard tied closely to house fires.

The article adds that an aging breaker can be the source of trouble in its own right, especially in a panel older than twenty years. Electrical Expert Brennan Coffey leads Coffey Electric & Generator, serving homeowners throughout the Schenectady area.

Homeowners should never open a panel cover or inspect breakers beyond resetting a switch, the article warns, since the panel carries live current even when a breaker has tripped. Forcing a stubborn breaker back on can let dangerous heat build inside the wall.

A breaker box that feels warm or shows scorch marks needs more urgency than routine tripping. That kind of heat points to trouble well beyond a simple overload, the article cautions.

The article suggests tracking when and where trips happen to spot a pattern before calling for help. Noting which appliances were running, and how often the issue repeats, gives a professional a useful starting point.

Waiting too long to address repeated trips can let a small issue grow into a larger and costlier one, the article explains. Addressing the pattern early tends to save both time and money down the road.

Electrical Expert Brennan Coffey is featured in the article, which advises against repeatedly resetting a breaker that keeps tripping without a clear cause. A licensed electrician can identify the underlying issue and determine what the repair actually requires.

Why Does a Circuit Breaker Keep Tripping? features insights from Brennan Coffey, Electrical Expert of Schenectady, New York, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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