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Crayola and Red Games Partner with Smithsonian for Creative and Educational Digital Experience

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Leading kids’ app Crayola Create and Play rolls out Smithsonian-inspired activities, offering an exciting new way to explore art, science, and space.

SALT LAKE CITY, Sept. 6, 2024 /PRNewswire/ — Crayola Create and Play, the beloved top kids’ app known for fostering creativity and learning, developed by gaming studio Red Games Co. in partnership with Crayola, is excited to announce a first-of-its-kind content collaboration with the Smithsonian Institution, available today on all platforms. This initiative aims to integrate the Smithsonian’s rich content and educational resources into Crayola Create and Play’s digital environment, creating an engaging and fun learning experience for children and families worldwide.

The enriching activities exist within a colorful world inspired by iconic Smithsonian objects, including Henry, the African Bush elephant featured in the rotunda of Smithsonian’s National Museum of Natural History, and spacesuits from the Smithsonian’s National Air and Space Museum.

To download the Crayola Create & Play app and start your free trial, head to: https://rgco.link/create-play-SMSN

“We’re excited to partner with the Smithsonian to give kids and players of all ages a new way to discover science, art, history and more, with Smithsonian expertise,” says Brian Lovell, Founder and CEO of Red Games Co. “The collaboration introduces unique content updates that blend Crayola’s creative specialization with the Smithsonian’s expert knowledge, creating an inspiring creative learning environment that is unique to Crayola Create and Play. We are looking forward to having kids and families enjoy the dynamic and immersive experience.”

The app features new tools and content that encourage kids to create their own masterpieces inspired by Smithsonian exhibits.

Players can open digital drawers to discover specimens from the National Museum of Natural History’s Q?rius like gemstones, fossils, and insects, and learn fun facts about each item.Use a microscope to examine items from the museum’s collection at a microscopic level.Use content from the National Air and Space Museum to build and decorate their own airplanes inspired by historical models.Create their own celestial artwork based on real constellations.Design their own spacesuits that are showcased in a zero-gravity environment within the digital museum.

“Crayola’s belief in unleashing the originality in every child together with the Smithsonian’s mission for the increase and diffusion of knowledge truly creates the opportunity to engage children in new and exciting ways,” says Carol LeBlanc, President of Smithsonian Enterprises. “Combining the power of these two brands through Crayola Create and Play allows the Smithsonian to reach children and families digitally and in a current and relevant way.”

“This exciting partnership with the Smithsonian in Crayola Create and Play couldn’t be a more perfect fit with Crayola’s mission to help parents and educators raise creatively alive kids,” says Brian Nemeckay, Sr. Manager Crayola Interactive. “Combining educational elements of the Smithsonian with the colorful inspiration of Crayola will spark curiosity, encourage exploration, and put kids’ imagination into action in an experience that children will love and parents can trust.”

To learn more about the Crayola Create & Play app, head to: https://rgco.link/create-and-play

On September 5, 2024, the Smithsonian content from the National Museum of Natural History and the National Air and Space Museum will be accessible on all platforms where Crayola Create and Play is available, including the Apple App Store, Google Play Store, Amazon App Store, and Samsung Galaxy Store.

About Crayola Create & Play: Crayola Create and Play is a Top Kids App providing players with family-friendly, developmentally-appropriate creative learning activities within Crayola’s colorful world. In this five-Time Apple App of the Day, players will discover endless hours of productive play to develop self-expression, artistic independence, and confidence with digital Crayola art tools, learning activities, customized pets, creativity games, and seasonal events. The parent and teacher-approved, ad-free app is available to download across all App Stores. Developed by Red Games Co., one of Fast Company’s Most Innovative Companies in Gaming for 2024, in collaboration with Crayola, the studio creates fun, competitive and everybody-friendly games. Learn more about Red Games Co.: https://www.redgames.co/

About The Smithsonian Institution: Since its founding in 1846, the Smithsonian Institution has been committed to inspiring generations through knowledge and discovery. It is the world’s largest museum, education and research complex, consisting of 21 museums, the National Zoological Park, education centers, research facilities, cultural centers and libraries. Two of the 21 museums—the National Museum of the American Latino and the Smithsonian American Women’s History Museum—are in the early planning stages. There are more than 6,200 Smithsonian employees and 3,800 volunteers. The total number of objects, works of art and specimens at the Smithsonian is estimated at nearly 157 million, of which nearly 148 million are scientific specimens at the National Museum of Natural History. www.si.edu.

View original content to download multimedia:https://www.prnewswire.com/news-releases/crayola-and-red-games-partner-with-smithsonian-for-creative-and-educational-digital-experience-302239862.html

SOURCE Red Games Co.

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See What 20 Years of Digital Signage Expertise Looks Like, Live at COMPUTEX 2026

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CAYIN Technology Brings Its Full Enterprise Signage Portfolio to Booth P1202b, Where Real Deployments Begin

TAIPEI, May 4, 2026 /PRNewswire/ — What does enterprise-grade digital signage look like in practice, across retail floors, hospital lobbies, corporate campuses, and transit hubs? At COMPUTEX 2026, CAYIN Technology invites you to find out firsthand. Visit Booth P1202b, Hall 2, 1F, Nangang Exhibition Center, June 2-5, and experience content management platforms and industrial-grade hardware that have been deployed across more than 100 countries worldwide.

Digital Signage Is No Longer Optional. It Is a Business Driver

The most forward-thinking organizations are not just displaying content. They are using digital signage as an active tool for revenue growth, operational efficiency, and brand consistency. The results are measurable:

Retail & F&B: Capture attention at the point of decision with real-time promotions and dynamic menus. Reduce campaign turnaround from days to minutes, and cut recurring print costs entirely.

Corporate & Office: Replace outdated bulletin boards with live announcements, meeting room displays, and wayfinding that adapt to your organization in real time.

Hospitality: Create arrival moments that guests remember, with lobby displays, event schedules, and personalized welcome messages that set your property apart.Healthcare: Ease patient anxiety with clear queue displays, directional guidance, and timely health information. Fewer questions at reception. Smoother patient flow.Transportation & Public Spaces: Keep passengers informed with live schedules, platform changes, and emergency alerts, reducing confusion and improving service perception.
 Education: Connect students, faculty, and visitors to what matters, from campus news and event boards to lecture hall displays and emergency notifications.

Three Solutions, One Trusted Platform, Built for Your Business

CAYIN’s COMPUTEX 2026 lineup addresses the full spectrum of enterprise deployment needs, from high-demand industrial environments to sustainability-driven organizations:

Robustie Solution: Built Tough. Built to Last.
When downtime is not an option, Robustie Solution delivers. Combining industrial-grade CAYIN hardware with CMS-SE, our enterprise content management server, Robustie is engineered for continuous, high-reliability operation across large, multi-site deployments. Centralized management. Consistent performance. No compromises.
 Flexie Solution: Your Infrastructure. Your Control.
Organizations that demand full data sovereignty choose Flexie. Powered by CMS-WS, this self-hosted platform streams content directly from your own hardware to any connected device, browser-based, flexible, and built to meet the most stringent IT security and compliance requirements. Flexie puts you in complete control of your signage network.
 E-Paper Solution: Smarter Signage for a Greener Business.
As ESG commitments move from boardroom pledges to daily operational decisions, E-Paper Solution offers a tangible, measurable path forward. Leveraging e-paper display technology, this ultra-low-power signage platform dramatically reduces energy consumption without sacrificing readability. For organizations serious about reducing their environmental footprint, in retail, logistics, or smart buildings, E-Paper is the signage investment that delivers for your business and your sustainability targets simultaneously.

Your Next Signage Project Starts at Booth P1202b

No two deployments are the same. Whether you are planning your first digital signage rollout, scaling an existing network, or replacing a system that has not delivered, CAYIN’s sales team is at the booth, ready to listen, advise, and map out what integration could look like for your specific environment.

AV system integrators, distributors, resellers, and enterprise IT decision-makers: bring your project brief, your questions, and your challenges. Leave with a clear picture of how CAYIN digital signage fits into your business. Live demonstrations, expert consultations, and real answers, all at Booth P1202b.

Exhibition Details

Event: COMPUTEX 2026
Dates: June 2-5, 2026
Venue: Nangang Exhibition Center, Hall 2, 1F, Taipei
Booth: P1202b

About CAYIN Technology: The Infrastructure Behind the Screen

Behind every screen that never goes dark, there is a platform built to be trusted. CAYIN Technology has been engineering that platform since 2004. Headquartered in Taipei, Taiwan, CAYIN designs and manufactures professional digital signage hardware and software that enterprises in over 100 countries rely on, day in, day out, across retail, hospitality, corporate, healthcare, transportation, and education environments.

Twenty years. One hundred countries. Countless deployments. CAYIN’s track record is not a marketing claim. It is the reason global organizations keep choosing CAYIN as their long-term signage infrastructure partner.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/see-what-20-years-of-digital-signage-expertise-looks-like-live-at-computex-2026-302755482.html

SOURCE CAYIN Technology

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See What 20 Years of Digital Signage Expertise Looks Like, Live at COMPUTEX 2026

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CAYIN Technology Brings Its Full Enterprise Signage Portfolio to Booth P1202b, Where Real Deployments Begin

TAIPEI, May 4, 2026 /PRNewswire/ — What does enterprise-grade digital signage look like in practice, across retail floors, hospital lobbies, corporate campuses, and transit hubs? At COMPUTEX 2026, CAYIN Technology invites you to find out firsthand. Visit Booth P1202b, Hall 2, 1F, Nangang Exhibition Center, June 2-5, and experience content management platforms and industrial-grade hardware that have been deployed across more than 100 countries worldwide.

Digital Signage Is No Longer Optional. It Is a Business Driver

The most forward-thinking organizations are not just displaying content. They are using digital signage as an active tool for revenue growth, operational efficiency, and brand consistency. The results are measurable:

Retail & F&B: Capture attention at the point of decision with real-time promotions and dynamic menus. Reduce campaign turnaround from days to minutes, and cut recurring print costs entirely.

Corporate & Office: Replace outdated bulletin boards with live announcements, meeting room displays, and wayfinding that adapt to your organization in real time.

Hospitality: Create arrival moments that guests remember, with lobby displays, event schedules, and personalized welcome messages that set your property apart.Healthcare: Ease patient anxiety with clear queue displays, directional guidance, and timely health information. Fewer questions at reception. Smoother patient flow.Transportation & Public Spaces: Keep passengers informed with live schedules, platform changes, and emergency alerts, reducing confusion and improving service perception.
 Education: Connect students, faculty, and visitors to what matters, from campus news and event boards to lecture hall displays and emergency notifications.

Three Solutions, One Trusted Platform, Built for Your Business

CAYIN’s COMPUTEX 2026 lineup addresses the full spectrum of enterprise deployment needs, from high-demand industrial environments to sustainability-driven organizations:

Robustie Solution: Built Tough. Built to Last.
When downtime is not an option, Robustie Solution delivers. Combining industrial-grade CAYIN hardware with CMS-SE, our enterprise content management server, Robustie is engineered for continuous, high-reliability operation across large, multi-site deployments. Centralized management. Consistent performance. No compromises.
 Flexie Solution: Your Infrastructure. Your Control.
Organizations that demand full data sovereignty choose Flexie. Powered by CMS-WS, this self-hosted platform streams content directly from your own hardware to any connected device, browser-based, flexible, and built to meet the most stringent IT security and compliance requirements. Flexie puts you in complete control of your signage network.
 E-Paper Solution: Smarter Signage for a Greener Business.
As ESG commitments move from boardroom pledges to daily operational decisions, E-Paper Solution offers a tangible, measurable path forward. Leveraging e-paper display technology, this ultra-low-power signage platform dramatically reduces energy consumption without sacrificing readability. For organizations serious about reducing their environmental footprint, in retail, logistics, or smart buildings, E-Paper is the signage investment that delivers for your business and your sustainability targets simultaneously.

Your Next Signage Project Starts at Booth P1202b

No two deployments are the same. Whether you are planning your first digital signage rollout, scaling an existing network, or replacing a system that has not delivered, CAYIN’s sales team is at the booth, ready to listen, advise, and map out what integration could look like for your specific environment.

AV system integrators, distributors, resellers, and enterprise IT decision-makers: bring your project brief, your questions, and your challenges. Leave with a clear picture of how CAYIN digital signage fits into your business. Live demonstrations, expert consultations, and real answers, all at Booth P1202b.

Exhibition Details

Event: COMPUTEX 2026
Dates: June 2-5, 2026
Venue: Nangang Exhibition Center, Hall 2, 1F, Taipei
Booth: P1202b

About CAYIN Technology: The Infrastructure Behind the Screen

Behind every screen that never goes dark, there is a platform built to be trusted. CAYIN Technology has been engineering that platform since 2004. Headquartered in Taipei, Taiwan, CAYIN designs and manufactures professional digital signage hardware and software that enterprises in over 100 countries rely on, day in, day out, across retail, hospitality, corporate, healthcare, transportation, and education environments.

Twenty years. One hundred countries. Countless deployments. CAYIN’s track record is not a marketing claim. It is the reason global organizations keep choosing CAYIN as their long-term signage infrastructure partner.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/see-what-20-years-of-digital-signage-expertise-looks-like-live-at-computex-2026-302755482.html

SOURCE CAYIN Technology

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Weixin Brand Protection Report Marks a Decade of Partnership, Trust, and Progress in IP Protection

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Defending 700+ global brands across 30+ industries & 20+ regions

Scalable, User‑driven and AI‑powered Enforcement
Transforms IP defense from Reactive Takedowns to Sustained Proactive Prevention.

LONDON, May 4, 2026 /PRNewswire/ — Tencent today released its 2025 Weixin Brand Protection Report, marking a decade of progress in intellectual property (IP) protection on Weixin. The report shows how Weixin’s Brand Protection Platform (BPP), through close collaboration with brands, community participation, and AI-driven detection, has helped shift enforcement from reactive takedowns to sustained proactive prevention.

Key Highlights in 2025

Metric

Results

Livestream rooms proactively shut down

5.7× more

Enforcement value recovered

$430 million+

Brands on the BPP

700+ across 30+ industries & 20+ regions

New publishing partners on the BPP

14

Suspicious product listings blocked

232,000

Suspicious store applications removed

14,000

Infringing listings taken down

728,000+

Infringing stores penalized

9,000+

A Decade of Global Partnership, Trust, and Progress

For ten years, Weixin has supported brand integrity and advanced IP protection by embedding enforcement directly within its platform to rapidly detect and stop infringement, particularly in fast-growing areas like short-form video and livestream commerce.

“Weixin has built a truly collaborative IP‑protection ecosystem that unites authorities, brands, and users to deliver the next generation of enforcement,” said Danny Marti, Head of Global Public Policy at Tencent. “By leveraging AI, real‑time user reports, advanced analytics, and close partnership with brands and regulators, we’re creating a trusted environment that lets global brands confidently engage with consumers.”

Weixin’s approach connects online detection with offline enforcement, translating digital intelligence into real-world action against counterfeiters. In 2025, the BPP helped authorities pursue 37 cases involving more than 300 suspects and totaling over $430 million in value.

Since 2021 the BPP has grown by more than 50 %. Today it hosts more than 700 brands across 30+ industries and 20+ countries and regions. In the past year, the BPP welcomed 62 new members including several from newly added categories, most notably publishing, which saw the addition of 14 publishers since October 2025.

Additionally, the Weixin IP Protection Alliance was launched in 2025 to co‑develop tools, share intelligence, and deepen brand partnerships. This ecosystem approach, combining technology, users, and brand collaboration, positions Weixin as a model for protecting IP while enabling growth in global and digital markets.

“At PUMA, protecting intellectual property is an important component of maintaining brand integrity and supporting sustainable growth,” said Wei Zhang, Senior Counsel, Brand Protection at PUMA. “Tools such as the BPP contribute to enforcement efforts across digital channels and, in practice, support broader brand protection strategies spanning both online and offline environments.”

User Mobilization at Scale

A key driver of this system is the role users continue to play in helping identify suspected infringement. More than 95% of takedown notices and reports against suspicious personal accounts came from users. Over 99% of reports on suspicious group-chat activity were submitted by users, and more than 96% of infringing accounts were discovered by users.

AI Powers Proactive Prevention

In December 2025, Weixin introduced “Mini-WA,” an AI-powered assistant that delivers real-time support and actionable insights to help brands navigate the platform and improve IP governance. As digital ecosystems grow more complex, Mini-WA empowers brands with intuitive, consistent and proactive guidance, enhancing usability and early detection of potential risks.

With the rise of digital commerce and short‑form content, the BPP demonstrates a proven model for integrated IP protection and significant progress to empower brands, safeguard consumers, and foster trust online and offline.

To view the full Weixin Brand Protection Platform Report, please visit: https://static.www.tencent.com/attachments/reports/Tencent-BPP-Report-2025.pdf

For media inquiries, contact:

gc@tencent.com

View original content:https://www.prnewswire.com/news-releases/weixin-brand-protection-report-marks-a-decade-of-partnership-trust-and-progress-in-ip-protection-302759637.html

SOURCE Tencent

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