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Wearable Technology Market to Grow by USD 87.3 Billion from 2024-2028, Driven by Payment Wearables and AI Impacting Market Trends – Technavio Report

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NEW YORK, Sept. 9, 2024 /PRNewswire/ — Report on how AI is redefining market landscape- The global wearable technology market size is estimated to grow by USD 87.3 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 17.28%  during the forecast period. Popularity of wearable devices as a payment method is driving market growth, with a trend towards development of low-power electronics. However, rising penetration of counterfeit products  poses a challenge. Key market players include Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., BAE Systems Plc, CINOPTICS, Citizen Watch Co. Ltd., Elbit Systems Ltd., Fossil Group Inc., Garmin Ltd., Huawei Technologies Co. Ltd., Kopin Corp., Lenovo Group Ltd., LG Electronics Inc., Magic Leap Inc., Polar Electro Oy, Samsung Electronics Co. Ltd., Sony Group Corp., Tex Ray Industrial Co. Ltd., Vuzix Corp., and Xiaomi Communications Co. Ltd..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Wearable Technology Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 17.28%

Market growth 2024-2028

USD 87.3 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

14.39

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 42%

Key countries

US, China, Japan, Canada, and Germany

Key companies profiled

Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., BAE Systems Plc, CINOPTICS, Citizen Watch Co. Ltd., Elbit Systems Ltd., Fossil Group Inc., Garmin Ltd., Huawei Technologies Co. Ltd., Kopin Corp., Lenovo Group Ltd., LG Electronics Inc., Magic Leap Inc., Polar Electro Oy, Samsung Electronics Co. Ltd., Sony Group Corp., Tex Ray Industrial Co. Ltd., Vuzix Corp., and Xiaomi Communications Co. Ltd.

Market Driver

The global wearable technology market is experiencing significant growth due to the increasing demand for advanced wearable devices, such as smartwatches, smart bands, smart rings, and Head-Mounted Displays (HMDs). To meet the requirements of these devices, there is a growing focus on developing high-performance and low-power-consumption electronic components. Chip manufacturers are responding to this trend by creating new processor architectures with large, small, and tiny cores, optimizing battery life and enhancing device reliability. The adoption of these low-power components, including sensors, processors, and batteries, is enabling vendors to introduce innovative features and improve the performance of their wearable electronics. As a result, the market for wearable technology is expected to expand during the forecast period. 

The wearable technology market is experiencing significant growth, driven by trends in mobile applications, digital health technology, and technological innovatness. Fitness-tracking wearables, such as wristbands, smartwatches, and ear-wearables, are popular among consumers seeking health self-efficacy and autonomy. MEMS sensors, GPS, and IMU are key components, enabling features like fall detection and gesture controls. Older populations benefit from wearables, especially those with fall detection and medical professionals use head-mounted displays for digital projections. Data security is a concern, but advancements in this area are ongoing. Wearable healthcare devices include swimmers, cyclists, runners, gym-goers, smart clothing, and IoT-based apparel. Gaming console producers and tablet manufacturers are entering the market, expanding the range of applications. Counterfeit products are a challenge, but efforts are being made to ensure authenticity. Overall, the market is diverse, catering to various user groups, including athletes and professionals. 

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 Market Challenges

The global wearable technology market faces a significant challenge from the proliferation of counterfeit devices. Counterfeits of popular products from major vendors, including Apple, Samsung, and Xiaomi, are prevalent in the market, particularly in APAC. Smartwatches and smart bands are the most frequently counterfeited items due to their appeal to local consumers. Consumers, knowingly or unknowingly, purchase these cheaper alternatives, impacting original device sales and market revenue. The distribution of counterfeit products extends to various channels, including retail stores, online platforms, and social media. These devices, priced significantly lower than originals, pose a threat to consumer privacy and security, as they may not adhere to the same security standards. The growth of the counterfeit market erodes the sales, reliability, and brand value of original products, potentially hindering the expansion of the global wearable technology market.Wearable technology market is witnessing significant growth, driven by the demand from adventure lovers and sports enthusiasts for Virtual Reality and Augmented Reality devices. The multimedia industry is also embracing smart hats and Spree Wearables for great experiences. In the consumer electronics segment, fitness bands and AR/VR headsets lead the way, with Pharma and Telehealth solutions exploring wearables for disease management and real-time health monitoring. IoT-enabled garments and electronic devices with small sensors and electronic displays are revolutionizing healthcare, benefiting patients and healthcare providers. The younger population’s purchasing power and technological literacy fuel the market’s expansion. Chronic diseases like cardiovascular disease and obesity present significant opportunities. Fitness enthusiasts and consumers seek benefits beyond health monitoring, including connectivity with mobile phones and payment services. The challenges include ensuring technological literacy, integrating clinical and non-clinical data, and addressing privacy concerns.

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Segment Overview 

This wearable technology market report extensively covers market segmentation by  

Product 1.1 Wrist-wear1.2 Eyewear and headwear1.3 Footwear1.4 Neckwear1.5 OthersApplication 2.1 Consumer electronics2.2 Healthcare2.3 Enterprise and industrial2.4 Entertainment2.5 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Wrist-wear-  Wrist-wear, including smartwatches and smart bands, offer various functionalities for consumers. Smartwatches, such as Apple Watch, Samsung Galaxy Watch, and Fitbit Versa, provide features like making calls, messaging, health monitoring, and quick access to smartphone apps. OEMs like Xiaomi’s Poco have entered the market with less complex operating systems and competitive prices, targeting millions of potential customers. Partnerships and collaborations enable vendors to upgrade products with innovative features and expand market presence. For instance, the Poco Watch offers heart rate and SpO2 monitoring, a 225mAh battery, and a 5 ATM water resistance rating. Smart bands, like Fitbit Charge 4 and Garmin Vivosmart 4, monitor fitness, heart rate, sleep statistics, and calorie control. The growing awareness of health and fitness drives the demand for these devices, making it easier for consumers to lead active lifestyles. The market for wearable technology is expected to grow significantly due to the increasing applications of smartwatches and smart bands.

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Research Analysis

Wearable technology is revolutionizing the way we monitor and improve our health and fitness. From smartwatches and fitness trackers for runners, cyclists, and gym-goers, to swimmers’ devices and IoT-based apparel for healthcare professionals and patients, these electronic devices are transforming consumer behavior. Health monitoring solutions, including MEMS sensors, GPS, IMU, and heart rate monitors, are becoming increasingly popular among consumers seeking to enhance their health self-efficacy. Wristwear, such as fitness bands and smartwatches, with electronic displays and connectivity to mobile phones, enable real-time data tracking and analysis. However, the market also faces challenges, including counterfeit products and concerns around data privacy and security. The future of wearable technology lies in the integration of healthcare data and IoT-enabled garments, offering personalized and comprehensive health and fitness solutions.

Market Research Overview

Wearable technology is revolutionizing the way we monitor and manage our health, with various types of devices catering to different consumer groups. Smartwatches, fitness bands, and IoT-based apparel are popular among athletes, adventure lovers, and fitness enthusiasts, providing real-time health monitoring, connectivity to mobile phones, and fitness tracking. Wristwear, eyewear, and headwear, including smart hats and AR/VR headsets, offer multimedia experiences and virtual reality. Healthcare providers and patients benefit from wearable healthcare devices, such as medical monitoring solutions and telehealth services, which enable remote patient monitoring and disease management. The consumer electronics segment is driving the growth of wearable technologies, with benefits extending to older populations, fall detection, and gesture controls. However, concerns around data security and counterfeit products pose challenges to the industry’s growth. The younger population, with increasing purchasing power and technological literacy, is expected to fuel the demand for wearable technologies in the future. Small sensors, MEMS sensors, GPS, IMU, and digital health technology are key components of these devices, transforming the way we approach healthcare and fitness.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductWrist-wearEyewear And HeadwearFootwearNeckwearOthersApplicationConsumer ElectronicsHealthcareEnterprise And IndustrialEntertainmentOthersGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Safetyfirst Systems, LLC Provides Notice of Data Security Event

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PARSIPPANY, N.J., July 23, 2026 /PRNewswire/ — Safetyfirst Systems, LLC (“SFS”) is providing notice of a data security event that may involve information relating to certain individuals. While SFS is not aware of any misuse of information associated with this event, it is providing notice to potentially affected individuals out of an abundance of caution.

On January 19, 2026, SFS identified suspicious activity involving a limited portion of its server environment. Upon discovering the activity, SFS quickly took steps to secure its systems, notified federal law enforcement, engaged leading third-party forensic specialists, and performed a detailed investigation into the nature, scope, and impact of the activity. The investigation determined that an unauthorized actor accessed and/or acquired certain files from limited SFS systems between January 16, 2026, and January 19, 2026. SFS then conducted a comprehensive review of the affected files to determine what information may have been involved and identify the individuals to whom the information relates. The review has recently concluded, and SFS is providing this notification to potentially impacted individuals out of an abundance of caution. Although the types of information vary by individual, the affected information may include names, Social Security numbers, and driver’s license numbers.

Protecting the privacy and security of the information entrusted to SFS is a responsibility the company takes very seriously. In response to this event, SFS promptly strengthened security measures, continues to enhance its technical safeguards and monitoring capabilities, and is reviewing existing policies and procedures to further protect against similar incidents in the future. SFS is also providing notice to potentially affected individuals and, where required, appropriate regulatory authorities.

Although SFS is unaware of any misuse of personal information impacted by this event, individuals are encouraged to remain vigilant against events of identity theft by reviewing account statements, explanation of benefits, and monitoring free credit reports for suspicious activity and to detect errors. Any suspicious activity should be reported to the appropriate insurance company, health care provider, or financial institution.

Individuals seeking additional information regarding this event can contact SFS’s dedicated assistance line at 1-833-289-5523 between the hours of 7:00 a.m. to 7:00 p.m. Eastern time, Monday through Friday, excluding holidays. Individuals may also write to SFS at PO Box 101, 3299 US Highway 46, Parsippany, NJ 07054-9998.

 

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SOURCE Safetyfirst Systems, LLC

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Sunrate and Mastercard Release White Paper on Agentic AI and the Future of B2B Global Payments

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SHANGHAI, July 24, 2026 /PRNewswire/ — Sunrate, the global payment and treasury management platform, and Mastercard, a global technology company in the payments industry, unveiled a joint white paper, Beyond Automation: Defining Agentic Global Payments, at the 2026 World Artificial Intelligence Conference (WAIC).

Among the first reports in the payments industry to examine the impact of Agentic AI on B2B cross-border payments, the white paper provides a comprehensive framework for understanding how AI agents are reshaping enterprise payment operations. It proposes that cross-border payments are evolving beyond digitisation and automation into a new stage: Autonomy—where AI agents with reasoning, planning, and execution capabilities can independently orchestrate and optimise end-to-end payment and treasury workflows within defined governance frameworks.

As businesses expand across borders, B2B cross-border payments continue to be constrained by fragmented workflows, disconnected systems, foreign exchange inefficiencies, rising compliance requirements, and complex reconciliation processes. While traditional automation improves individual tasks, the white paper demonstrates that Agentic AI represents a fundamental shift by enabling intelligent agents to coordinate entire payment journeys across systems, counterparties, and approval workflows.

Drawing on Sunrate’s global payment infrastructure and AI-native product capabilities, together with Mastercard’s expertise in secure payment networks and data intelligence, the white paper defines Agentic Global Payments — a new category of AI-native global payment infrastructure built to automate and manage complex enterprise workflows.

The report identifies 16 major pain points across the B2B payment lifecycle and outlines 13 high-value AI use cases spanning supplier onboarding, accounts payable and receivable, virtual commercial cards, payment routing, foreign exchange management, compliance screening, fraud detection, reconciliation, and conversational operational support. It also demonstrates how AI agents can automate complex workflows—from extracting information across multiple document formats and conducting compliance checks to initiating payments, optimising FX execution, and completing reconciliation—while operating within enterprise governance and control frameworks.

The white paper further highlights that trusted adoption of agentic payments depends on more than technological capability. It identifies governance, transparency, security, and ecosystem collaboration as essential foundations for enterprise deployment, supported by frameworks such as Know Your Agent (KYA), payment tokenisation, auditability, and cross-industry interoperability.

Sunrate.AI portfolio currently includes the Payment Agent, FX Agent, Compliance Agent, Onboarding Agent, and Chat Agent, designed to help enterprises automate and optimise critical payment and treasury processes while maintaining compliance and operational control.

Mastercard has also been actively building the foundations for trusted agentic commerce – combining AI capabilities with verifiable authorisation, clear accountability and proven payments security. Its work in this area, including Agent Pay (alongside Agent Pay for Machines) and Verifiable Intent, are proof points in how Mastercard is enabling AI to participate in commerce safely and transparently. 

“Our mission is to make global payments seamless, compliant, and intelligent,” said Paul Meng, Co-founder and CEO of Sunrate. “As businesses continue expanding internationally, AI agents will fundamentally reshape how enterprises manage global payments—enabling smoother capital flows, reducing operational friction, and embedding real-time intelligence into every payment decision. This white paper represents an important step in helping the industry understand how Agentic AI can be deployed responsibly at enterprise scale.”

“Agentic commerce is changing how businesses make and execute payment decisions, but speed without accountability creates new categories of risk,” said Anouska Ladds, Executive Vice President, Commercial & New Payment Flows, Asia Pacific, Mastercard. “As AI starts to act on behalf of businesses, autonomous payment decisions need a clear, auditable chain of identity, intent and action. That’s what allows organisations to delegate with genuine confidence — and what will determine whether agentic commerce scales past pilots.”

Released under WAIC 2026’s theme, “Intelligent Partners, Co-creating the Future,” the white paper provides business leaders with practical guidance on adopting AI-driven payment capabilities, covering implementation approaches, governance considerations, and real-world enterprise applications.

By combining Sunrate’s expertise in global payments and treasury management with Mastercard’s trusted payment infrastructure and network capabilities, the collaboration reflects a shared commitment to accelerating the next generation of intelligent, secure, and autonomous B2B global payments.

Click here to check the white paper.

About Sunrate

Sunrate is a leading global payment and treasury management platform for businesses worldwide. Founded in 2016, Sunrate has enabled companies to operate and scale both locally and globally in 190+ countries and regions with its cutting-edge infrastructure, global network, and unified solutions.

Sunrate operates through offices across key markets, including Singapore, Kuala Lumpur, Jakarta, Hong Kong, Shanghai, and London. The company partners with the top global financial institutions, such as Citibank, Standard Chartered, Barclays, J.P. Morgan. Sunrate is also the principal member of Mastercard and Visa. To learn more about Sunrate, visit https://www.sunrate.com/.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. 

www.mastercard.com

SOURCE Sunrate

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JAMS Launches AI for Enterprise Job Scheduling: JAX and JAMS MCP

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A new AI agent and an open-standard connector let IT teams query, diagnose, and manage automation in plain language, on the model they choose, with operational data able to stay onshore inside their own network

SYDNEY, July 24, 2026 /PRNewswire/ — JAMS Software, an orchestration solution for scheduled and event-driven automation, today announced the general availability of two AI capabilities for enterprise job scheduling: JAX, an AI agent built into the JAMS Web Client, and JAMS MCP, a connector built on the open Model Context Protocol standard that brings JAMS into external AI coding tools. Both capabilities ship at no additional cost as part of JAMS Web.

Automation environments grow faster than the teams that run them. Jobs multiply across SQL Server, Azure Data Factory, Airflow, SAP, JDE, and Banner, and when one fails, finding the root cause often means searching several consoles at once, frequently outside business hours. At the same time, IT leaders carry pressure to adopt AI while staying accountable for where operational data goes. JAX and JAMS MCP close both gaps together.

Full details on how JAX and JAMS MCP work, including the control model behind every action, are available at jamsscheduler.com/product/ai.

JAX is an AI agent that runs inside the JAMS Web Client. It finds jobs, troubleshoots failures, and answers how-to questions in plain language, with each response grounded in the JAMS user guide and checked against a built-in glossary. JAX acts only when a user asks it to. Reads flow freely, and every write action pauses for the user’s explicit approval before it runs. JAX does not learn between sessions, and conversations are not retained on the server.

JAMS MCP is a connector, built on the open Model Context Protocol standard, that brings JAMS into the AI tools engineering teams already use, including Cursor, VS Code with Copilot, Claude Code, Claude Desktop, and Codex. Users query jobs, investigate failures, and manage runs in plain language without leaving their tool.

Both capabilities run inside the customer’s own network and act as the signed-in user, with that user’s exact JAMS permissions. There is no elevated AI account: whatever a user cannot do in the JAMS interface, JAX and JAMS MCP cannot do on that user’s behalf. Every JAX and MCP operation is recorded in its own dedicated log, and changes made through the JAMS API land in the JAMS audit trail like any other change. Customers choose their own AI model, whether a commercial provider such as OpenAI or Anthropic or a model running entirely on their own hardware, and JAMS never trains on customer data. In the current release, neither feature edits or deletes a job, folder, schedule, or agent definition. For teams that need operational data to stay onshore, JAX runs on a local model entirely inside the customer’s own network, so nothing leaves at all.

“Adopting AI usually means giving something up, most often visibility into where your data goes,” said Pete Hegland, Chief Executive Officer of JAMS Software. “We built JAX and JAMS MCP so that trade does not have to happen. Every action runs as the signed-in user, every change waits for approval, and the model can run on the customer’s own hardware, keeping operational data onshore.”

“For teams across Australia, New Zealand, and Singapore, two things matter: keeping data onshore, and getting answers when a job fails after hours,” said Shayne Cooper, Account Executive for APAC at JAMS Software. “JAX and JAMS MCP address both. The model can run on the customer’s own hardware, and the answer arrives in plain language at the moment it is needed.”

JAX and JAMS MCP are available now to all JAMS Web customers across Australia, New Zealand, and Singapore, with no separate licence, SKU, or additional cost. AI-assisted creation of new jobs and workflows from a plain-language description is on the roadmap for a future release, gated by the same approvals and permissions as every other action.

Learn how JAX and JAMS MCP work at https://jamsscheduler.com/product/ai.

Fast facts

JAX is an AI agent built into the JAMS Web Client for job scheduling and workflow automation.JAMS MCP is a connector built on the open Model Context Protocol standard, for Cursor, VS Code with Copilot, Claude Code, Claude Desktop, and Codex.Both act as the signed-in user, with that user’s exact JAMS permissions, and there is no elevated AI account.Customers choose the AI model, including a local model that runs entirely inside their own network.JAMS never trains on customer data.Both are available now at no additional cost as part of JAMS Web.

About JAMS Software
Founded in 1987, JAMS Software is an orchestration solution that helps IT teams centralize, automate, and manage scheduled and event-driven jobs across complex, hybrid environments. Over 850 customers rely on JAMS to run their automated workloads. JAMS Software, LLC is headquartered at 108 Patriot Drive, Suite A, Middletown, DE 19709.

Media Contact
Bobby Schmidt, Vice President of Marketing
press@jamssoftware.com
800.261.4267

 

 

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