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Smart Shoes Market to Grow by USD 984.9 Million (2024-2028) as Product Innovation and Premiumization Drive Revenue, with AI Powering Market Transformation – Technavio

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NEW YORK, Sept. 20, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global smart shoes market size is estimated to grow by USD 984.9 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 28.4% during the forecast period. Increasing product innovation leads to increasing premiumization is driving market growth, with a trend towards provision of personalized fitness coaching However, proliferation of wearable fitness devices poses a challenge – Key market players include Adidas AG, Alegria Shoes, ASICS Corp., Digitsole, Ducere Technologies Inc., ELTEN GmbH, FeetMe, Groupe Artemis, Li Ning Co. Ltd., Nike Inc., Powerlace Technology Inc., ReTiSense Inc., SALTED Co. Ltd., Sensoria Inc., Sole PowerTech, Under Armour Inc., UVEX WINTER HOLDING GmbH and Co. KG, Vivobarefoot Ltd., W. L. Gore and Associates Inc., and Xiaomi Communications Co. Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Distribution Channel (Offline and Online), End-user (Adults, Senior citizens, Users with disability, and Kids), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Adidas AG, Alegria Shoes, ASICS Corp., Digitsole, Ducere Technologies Inc., ELTEN GmbH, FeetMe, Groupe Artemis, Li Ning Co. Ltd., Nike Inc., Powerlace Technology Inc., ReTiSense Inc., SALTED Co. Ltd., Sensoria Inc., Sole PowerTech, Under Armour Inc., UVEX WINTER HOLDING GmbH and Co. KG, Vivobarefoot Ltd., W. L. Gore and Associates Inc., and Xiaomi Communications Co. Ltd.

Key Market Trends Fueling Growth

The global smart shoes market is experiencing significant growth and increased competition, leading vendors to invest in continuous innovation. New features, such as personalized coaching, have been introduced, enabling shoes to suggest diet intake, monitor physical activity goals, and offer improvement plans based on workout plans. These advanced smart shoes are designed to guide users in their physical activities, preventing mistakes, and promoting proper execution. The integration of personalized coaching in smart shoes is anticipated to fuel market expansion throughout the forecast period. 

The Athletic footwear industry is experiencing a significant shift with the rise of smart shoes. Academic institutions and athletes are adopting advanced technologies like Digitsole’s electrical systems for gait analysis and form improvement. Active lifestyles and awareness for fitness have fueled the demand for digitally connected shoes. AC championships and Grand Slam Tournaments are embracing this trend, with athletes seeking advanced features like calories burned tracking and flexible designs. The market is witnessing customised smart shoes for various core applications, including aerobics, climbing, and cycling. However, the high cost and limited awareness among the general public are challenges for business development. Cash flow analysis indicates a positive trend, with sales of designer smart shoes increasing. Comfort remains a priority, with some shoes featuring GORE-TEX laminates for heat and moisture management. The adoption of smart shoes is a testament to the changing lifestyles and the importance of staying active.

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Market Challenges

The global smart shoes market is experiencing significant growth due to the increasing demand for footwear with advanced features, particularly among athletes and fitness-conscious consumers. Smart shoes offer benefits such as tracking step counts, suggesting healthy diets based on physical activity, and more. However, the market faces competition from smart fitness wearables like the Apple Watch and Fitbit bands, which also provide fitness-related features. The market growth may be hindered by the increasing adoption of these wearables and their relatively lower price point compared to smart shoes. The global smart fitness wearable devices market is projected to expand at a CAGR of nearly 5% during the forecast period, potentially impacting the growth of the smart shoes market.The smart shoes market is experiencing a surge in growth due to rising disposable income and increasing investments. Consumers are looking for innovative solutions that enhance their physical activities, from running to swimming. Smart shoes, equipped with sensors and power-lacing systems, offer performance tracking and posture correction. Positioning these shoes as must-haves for sports professionals and sports stars is key. Online sales are driving the industry’s growth, with start-ups and established brands launching new products at a record pace. Smart shoes come in various sizes and designs, catering to diverse consumer needs. Sensors monitor steps, stride, and track cadence, providing valuable data for fitness enthusiasts. Protection, ventilation, and comfort are essential features. Surround technology and refrigerator technology offer additional benefits. Profit ratio analysis is crucial for companies to stay competitive. Product innovation, such as ShiftWear’s pressure sensors, sets new standards. The potential for smart shoes in yoga and trekking is immense. Smart devices integration and TV advertising strategies further boost sales.

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Segment Overview

This smart shoes market report extensively covers market segmentation by

Distribution Channel1.1 Offline1.2 OnlineEnd-user2.1 Adults2.2 Senior citizens2.3 Users with disability2.4 KidsGeography3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Offline- The offline distribution channel, consisting of brick-and-mortar stores, dominated the smart shoes market in 2023. This segment’s dominance can be attributed to several factors. Firstly, the convenience of directly contacting vendors and receiving product demonstrations. Secondly, the large stock keeping units (SKUs) enable a wide product variety. Thirdly, the availability of various brands at multi-store retail units and dealers. Specialty stores, including STADIUM GOODS, and brand stores, such as Nike, are significant revenue sources. Customers prefer specialty stores due to their extensive product offerings and sales force’s technical expertise, providing personal assistance on smart technology and features. The offline segment’s growth is expected to continue driving the global smart shoes market expansion during the forecast period.

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Research Analysis

The Smart Shoes Market is witnessing significant growth due to the increasing integration of technology into everyday footwear. The market is driven by various factors, including the rising disposable income, the popularity of smart devices, and the increasing trend of incorporating sensors and electrical systems into footwear. Fitness peripherals, such as smart running shoes, are gaining popularity among consumers for their comfort, protection, and advanced features like pressure sensors, microchips, and batteries. Market basket analysis and profit ratio analysis are essential tools used to understand consumer behavior and market attractiveness. Smart shoes are not limited to sports professionals and athletes but are becoming a must-have for individuals engaging in physical activities. The market for smart technology shoes is expected to grow further as electrical systems and sensors become more affordable and accessible.

Market Research Overview

The Smart Shoes Market is witnessing significant growth due to the increasing adoption of advanced technologies and changing lifestyles. With the athleisure trend gaining popularity, people are opting for digitally connected footwear that offers advanced features such as gait analysis, calories burned, and performance tracking. Academic institutions and athletic footwear industry are investing heavily in research solutions to develop customised smart shoes with electrical systems, microchips, and pressure sensors. Active lifestyles, including jogging, cycling, hiking, and aerobics, are driving the demand for these shoes. The market is not limited to athletes but also caters to the general public seeking comfort and fitness benefits. Flexible smart shoes with lace-less features and power-lacing systems are gaining traction. The high cost of these shoes remains a challenge, but the potential for profit ratio analysis and business development is immense. Brands are exploring designer smart shoes, inertial-magnetic measurement units, and positioning systems to offer unique features and enhance user experience. The market is expected to grow further with the increasing awareness of health and fitness, especially among females, and the Fit India Movement. Smart shoes are not just footwear; they are a statement of style and a tool for monitoring navigation, posture, and form improvement. With advancements in battery technology, moisture management, and heat regulation, these shoes are becoming essential for those leading active lifestyles. The market is also witnessing the integration of mobile phones and fitness peripherals, making these shoes an integral part of our daily lives. The market is expected to grow further with the rising disposable income, investments in technology, and the increasing participation of females in sports and fitness activities. Grand Slam Tournaments, Olympic Games, and International Women’s Cricket are some of the key events driving the market’s growth. The market is poised for significant growth in the coming years, with potential applications in various core markets, including hiking, climbing, and running. GORE-TEX laminates, Refrigerator, and Hues are some of the emerging trends in the market, offering protection and style to users. The market is also witnessing the integration of advanced technologies such as firmware and heat sensors to offer customised solutions to users. The market’s future looks bright, with the potential for significant growth in various applications, including fitness activities, sports, and everyday wear. In conclusion, the Smart Shoes Market is a growing industry that offers advanced features, comfort, and style to users seeking to lead active and healthy lifestyles. With the increasing awareness of health and fitness, the market is expected to grow further, driven by technological advancements, changing lifestyles, and rising disposable income. The market offers significant potential for businesses and investors seeking to capitalize on the growing demand for digitally connected footwear.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Distribution ChannelOfflineOnlineEnd-userAdultsSenior CitizensUsers With DisabilityKidsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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eSign.AI Named Sole Electronic Signature Technology Provider for Hong Kong Government’s CorpID Project, Building the Foundation for Digital Signing Infrastructure in Hong Kong

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HONG KONG, May 8, 2026 /PRNewswire/ — As Hong Kong’s Digital Corporate Identity Platform (CorpID) counts down to its phased launch, eSign.AI has been appointed as the sole electronic signature vendor in the project, responsible for delivering core digital signing capabilities including digital signatures, certificate management, and signature verification services. CorpID is led by Nexify, a seasoned government systems integrator, as the prime contractor. The platform is expected to launch in phases starting late 2026, with multiple CorpID-based e-government services going live in mid-2027.

CorpID: Government-Grade Digital Identity Infrastructure for Hong Kong Enterprises

The Digital Corporate Identity Platform (CorpID) is an enterprise-level digital services platform launched by the Hong Kong SAR Government, developed under the oversight of the Digital Policy Office (DPO). It is designed to serve as the business equivalent of “iAM Smart,” providing a unified digital identity foundation for Hong Kong enterprises. CorpID’s core mission is to build an integrated digital government infrastructure — offering unified identity authentication, digital signing, form pre-filling, and e-licence storage — replacing paper-heavy, cumbersome traditional processes and enabling smart city development through seamless data connectivity.

The platform is open to companies incorporated under the Companies Ordinance (Cap. 622) and businesses registered under the Business Registration Ordinance (Cap. 310), including sole proprietorships and partnerships. The DPO requires all enterprise-related e-government services to support CorpID within 18 months of launch, and will continue expanding ecosystem coverage through sandbox initiatives, cross-industry identity standard interoperability, and fully online registration processes.

eSign.AI: The Digital Signing Engine Behind CorpID

eSign.AI is an AI-native electronic signature and contract automation platform built for enterprises worldwide, offering a complete signing framework from simple electronic signatures to the highest-level compliant digital signatures — meeting diverse regulatory requirements across industries and jurisdictions.

On the identity verification front, eSign.AI has completed integration with iAM Smart, enabling individual identity verification through Hong Kong’s citizen digital identity system, and providing legally valid digital certificate services for both enterprises and individuals.

Looking ahead, the eSign.AI SaaS platform will be deeply integrated with CorpID, providing enterprise and individual identity verification for Hong Kong businesses, and supporting both electronic and digital signing that complies with Hong Kong’s Electronic Transactions Ordinance — connecting the full digital contracting lifecycle for government and enterprise alike.

Getting Ahead of the AI Era: From eSignGlobal to eSign.AI

The electronic signature industry is undergoing a structural shift from “tooling” to “intelligence.” Market data underscores this acceleration: the AI-powered contract analysis tools market has grown from USD 3.32 billion in 2025 to USD 4.3 billion in 2026, at a CAGR of 29.6%. Signing is just one node in the contract lifecycle — document generation, workflow orchestration, compliance tracking, and post-execution management are all being transformed by AI, and the industry window is closing fast.

In April 2026, the company officially rebranded from eSignGlobal to eSign.AI, completing its strategic transformation from an e-signature tool provider to an AI-native contract automation platform. As the company’s spokesperson noted, this rebrand is not cosmetic — it is an acknowledgment of where the product actually is. Customers were already using eSign.AI to automate workflows that go far beyond the signature itself.

eSign Automation Skill was launched alongside the rebrand — an AI-powered signing automation framework for enterprise workflows that enables complete contract signing through natural language interaction, with no manual intervention required. Whether it is single-party approval, multi-party sequential signing, or large-scale parallel execution, an AI Agent can orchestrate the entire workflow in a single call. All signature initiations and status queries return structured JSON outputs, directly parseable by leading large language models and intelligent workflow systems.

eSign Automation is now available in the OpenClaw ecosystem and supports integration via Claude MCP, ChatGPT, and other leading AI platforms.

By combining AI automation capabilities with CorpID’s government-grade digital identity infrastructure, eSign.AI delivers a complete solution for Hong Kong enterprises — from identity verification to intelligent signing to full workflow automation.

About eSign.AI

eSign.AI (formerly eSignGlobal) is an AI-native electronic signature and contract automation platform built for enterprises worldwide. The platform serves over 100 countries and regions, covering core industries including financial services, manufacturing, real estate, human resources, and healthcare — with 1,500+ scenario applications and 3,000+ ecosystem partners. eSign.AI holds ISO 27001, ISO 27701, and ISO 27018 certifications and supports major regulatory frameworks including the U.S. ESIGN Act / UETA, EU eIDAS, HIPAA, GDPR, and 21 CFR Part 11. Infrastructure is anchored by independent data centers in Hong Kong, Singapore, and Frankfurt, Germany.

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SOURCE eSignGlobal

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The 9th AskGamblers Awards Finalists Announced as Voting Starts

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The highly anticipated 9th AskGamblers Awards has officially moved into the voting phase. Following a rigorous selection process, the finalists across 5 premier categories have been revealed: Best Casino, Best New Casino, Best New Slot, Best Sportsbook, Best Provider. Players are invited to cast their votes until 11 June.

BELGRADE, Serbia, May 8, 2026 /PRNewswire/ — The voting stage of the 9th annual AskGamblers Awards has officially begun. The list of finalists is announced, and the first votes are already coming in. 

Players will have a chance to vote for their favourites until 11 June, when the winners will be announced at the gala ceremony in Belgrade. There’s a total of 5 categories where popular votes are taken into consideration:

Best CasinoBest New CasinoBest SportsbookBest New SlotBest Game Provider

There aren’t any big changes to the voting process compared to last year. The votes from the prominent members of AskGamblers Forum will be counted in as well, while some award winners will be announced directly by the AskGamblers teams. 

These include: Best Crypto Casino, Best Partner, and Best Manager categories, while the AskGamblers Superstar Award is expected to be handed to the operator that illustrates the brand values best.

Dijana Radunović, General Manager at AskGamblers, is excited for voting to start: “We’re seeing some familiar contestants, but there are a lot of new names, so it will be exciting to see who comes up on top.”

“We invite players to vote for their favourites! This is a chance for you to speak your mind and support operators and games that shape this industry,” Radunović added.

Before the AskGamblers Awards Ceremony that takes place on 11 June, Charity Night is scheduled for 10 June.

About AskGamblers

AskGamblers.com strives to provide current, objective, and accurate information and guide its users towards a safe gaming experience. The way we deliver our services, from the online casino, sportsbook, slot, and bonus reviews to our trusted Complaint Service, is best described by our motto: ‘Get the truth. Then play.’

For more information about AskGamblers and AskGamblers Awards, please contact dijana.radunovic@g2m.com.

This information was brought to you by Cision http://news.cision.com

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SUNMI Wins 2026 Red Dot Design Awards with Five Products, Leading Global Commercial Industrial Design

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SINGAPORE, May 8, 2026 /PRNewswire/ — The winners of the 2026 German Red Dot Design Award were officially announced. Five of SUNMI Technology’s flagship products won awards: the CPad Business Tablet, CPad PAY, FLEX 3 Interactive Display, the V3 handheld POS Terminal and L3 Industrial PDA. These products stood out with three core design concepts: integration, versatility and human-centricity.

Known as “The Oscars” of global industrial design, the Red Dot Award has strict evaluation criteria covering aesthetics, ergonomics, scenario adaptability and sustainability. SUNMI adheres to original commercial scenario customization, rejecting crudely modified consumer devices. All winning products are originally developed for real commercial scenarios such as cash register, food delivery, industrial inspection and store operations, covering the entire commercial track with high scenario adaptability. Meanwhile, it practices ESG concepts, adopting eco-friendly materials and modular structures to extend equipment service life, reduce consumable consumption, and implement low-carbon and long-term design, which perfectly meets the Red Dot’s sustainability evaluation criteria.

Simplify Complexity: With highly integrated design, SUNMI eliminates the “patchwork feeling” of cluttered devices and tangled cables in traditional commercial scenarios, streamlining store operations and saving space.All-in-One Versatility: Beyond a single tool function, SUNMI’s products achieve flexible transformation through modular and multi-form designs to proactively adapt to changing business needs. The CPad series with modular accessories and FLEX 3’s Lego-style modular design enable multi-scenario application and long-term reuse.Human-Centric Design: Every detail is human-oriented, focusing on real pain points to enhance scenario experience. The L3 Industrial PDA reduces high-frequency work fatigue through scientific weight distribution; the V3 Smart POS Terminal balances large-screen visibility and grip comfort; CPad PAY integrates full-link functions to simplify workflows.

These honors stem from SUNMI’s long-term commitment to a sustainable society, original commercial R&D and ESG. In the future, SUNMI will uphold its core concepts, expand the boundaries of commercial industrial design, and empower global businesses with user-oriented, eco-friendly and high-value products.

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