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Smart Shoes Market to Grow by USD 984.9 Million (2024-2028) as Product Innovation and Premiumization Drive Revenue, with AI Powering Market Transformation – Technavio

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NEW YORK, Sept. 20, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global smart shoes market size is estimated to grow by USD 984.9 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 28.4% during the forecast period. Increasing product innovation leads to increasing premiumization is driving market growth, with a trend towards provision of personalized fitness coaching However, proliferation of wearable fitness devices poses a challenge – Key market players include Adidas AG, Alegria Shoes, ASICS Corp., Digitsole, Ducere Technologies Inc., ELTEN GmbH, FeetMe, Groupe Artemis, Li Ning Co. Ltd., Nike Inc., Powerlace Technology Inc., ReTiSense Inc., SALTED Co. Ltd., Sensoria Inc., Sole PowerTech, Under Armour Inc., UVEX WINTER HOLDING GmbH and Co. KG, Vivobarefoot Ltd., W. L. Gore and Associates Inc., and Xiaomi Communications Co. Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Distribution Channel (Offline and Online), End-user (Adults, Senior citizens, Users with disability, and Kids), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Adidas AG, Alegria Shoes, ASICS Corp., Digitsole, Ducere Technologies Inc., ELTEN GmbH, FeetMe, Groupe Artemis, Li Ning Co. Ltd., Nike Inc., Powerlace Technology Inc., ReTiSense Inc., SALTED Co. Ltd., Sensoria Inc., Sole PowerTech, Under Armour Inc., UVEX WINTER HOLDING GmbH and Co. KG, Vivobarefoot Ltd., W. L. Gore and Associates Inc., and Xiaomi Communications Co. Ltd.

Key Market Trends Fueling Growth

The global smart shoes market is experiencing significant growth and increased competition, leading vendors to invest in continuous innovation. New features, such as personalized coaching, have been introduced, enabling shoes to suggest diet intake, monitor physical activity goals, and offer improvement plans based on workout plans. These advanced smart shoes are designed to guide users in their physical activities, preventing mistakes, and promoting proper execution. The integration of personalized coaching in smart shoes is anticipated to fuel market expansion throughout the forecast period. 

The Athletic footwear industry is experiencing a significant shift with the rise of smart shoes. Academic institutions and athletes are adopting advanced technologies like Digitsole’s electrical systems for gait analysis and form improvement. Active lifestyles and awareness for fitness have fueled the demand for digitally connected shoes. AC championships and Grand Slam Tournaments are embracing this trend, with athletes seeking advanced features like calories burned tracking and flexible designs. The market is witnessing customised smart shoes for various core applications, including aerobics, climbing, and cycling. However, the high cost and limited awareness among the general public are challenges for business development. Cash flow analysis indicates a positive trend, with sales of designer smart shoes increasing. Comfort remains a priority, with some shoes featuring GORE-TEX laminates for heat and moisture management. The adoption of smart shoes is a testament to the changing lifestyles and the importance of staying active.

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Market Challenges

The global smart shoes market is experiencing significant growth due to the increasing demand for footwear with advanced features, particularly among athletes and fitness-conscious consumers. Smart shoes offer benefits such as tracking step counts, suggesting healthy diets based on physical activity, and more. However, the market faces competition from smart fitness wearables like the Apple Watch and Fitbit bands, which also provide fitness-related features. The market growth may be hindered by the increasing adoption of these wearables and their relatively lower price point compared to smart shoes. The global smart fitness wearable devices market is projected to expand at a CAGR of nearly 5% during the forecast period, potentially impacting the growth of the smart shoes market.The smart shoes market is experiencing a surge in growth due to rising disposable income and increasing investments. Consumers are looking for innovative solutions that enhance their physical activities, from running to swimming. Smart shoes, equipped with sensors and power-lacing systems, offer performance tracking and posture correction. Positioning these shoes as must-haves for sports professionals and sports stars is key. Online sales are driving the industry’s growth, with start-ups and established brands launching new products at a record pace. Smart shoes come in various sizes and designs, catering to diverse consumer needs. Sensors monitor steps, stride, and track cadence, providing valuable data for fitness enthusiasts. Protection, ventilation, and comfort are essential features. Surround technology and refrigerator technology offer additional benefits. Profit ratio analysis is crucial for companies to stay competitive. Product innovation, such as ShiftWear’s pressure sensors, sets new standards. The potential for smart shoes in yoga and trekking is immense. Smart devices integration and TV advertising strategies further boost sales.

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Segment Overview

This smart shoes market report extensively covers market segmentation by

Distribution Channel1.1 Offline1.2 OnlineEnd-user2.1 Adults2.2 Senior citizens2.3 Users with disability2.4 KidsGeography3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Offline- The offline distribution channel, consisting of brick-and-mortar stores, dominated the smart shoes market in 2023. This segment’s dominance can be attributed to several factors. Firstly, the convenience of directly contacting vendors and receiving product demonstrations. Secondly, the large stock keeping units (SKUs) enable a wide product variety. Thirdly, the availability of various brands at multi-store retail units and dealers. Specialty stores, including STADIUM GOODS, and brand stores, such as Nike, are significant revenue sources. Customers prefer specialty stores due to their extensive product offerings and sales force’s technical expertise, providing personal assistance on smart technology and features. The offline segment’s growth is expected to continue driving the global smart shoes market expansion during the forecast period.

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Research Analysis

The Smart Shoes Market is witnessing significant growth due to the increasing integration of technology into everyday footwear. The market is driven by various factors, including the rising disposable income, the popularity of smart devices, and the increasing trend of incorporating sensors and electrical systems into footwear. Fitness peripherals, such as smart running shoes, are gaining popularity among consumers for their comfort, protection, and advanced features like pressure sensors, microchips, and batteries. Market basket analysis and profit ratio analysis are essential tools used to understand consumer behavior and market attractiveness. Smart shoes are not limited to sports professionals and athletes but are becoming a must-have for individuals engaging in physical activities. The market for smart technology shoes is expected to grow further as electrical systems and sensors become more affordable and accessible.

Market Research Overview

The Smart Shoes Market is witnessing significant growth due to the increasing adoption of advanced technologies and changing lifestyles. With the athleisure trend gaining popularity, people are opting for digitally connected footwear that offers advanced features such as gait analysis, calories burned, and performance tracking. Academic institutions and athletic footwear industry are investing heavily in research solutions to develop customised smart shoes with electrical systems, microchips, and pressure sensors. Active lifestyles, including jogging, cycling, hiking, and aerobics, are driving the demand for these shoes. The market is not limited to athletes but also caters to the general public seeking comfort and fitness benefits. Flexible smart shoes with lace-less features and power-lacing systems are gaining traction. The high cost of these shoes remains a challenge, but the potential for profit ratio analysis and business development is immense. Brands are exploring designer smart shoes, inertial-magnetic measurement units, and positioning systems to offer unique features and enhance user experience. The market is expected to grow further with the increasing awareness of health and fitness, especially among females, and the Fit India Movement. Smart shoes are not just footwear; they are a statement of style and a tool for monitoring navigation, posture, and form improvement. With advancements in battery technology, moisture management, and heat regulation, these shoes are becoming essential for those leading active lifestyles. The market is also witnessing the integration of mobile phones and fitness peripherals, making these shoes an integral part of our daily lives. The market is expected to grow further with the rising disposable income, investments in technology, and the increasing participation of females in sports and fitness activities. Grand Slam Tournaments, Olympic Games, and International Women’s Cricket are some of the key events driving the market’s growth. The market is poised for significant growth in the coming years, with potential applications in various core markets, including hiking, climbing, and running. GORE-TEX laminates, Refrigerator, and Hues are some of the emerging trends in the market, offering protection and style to users. The market is also witnessing the integration of advanced technologies such as firmware and heat sensors to offer customised solutions to users. The market’s future looks bright, with the potential for significant growth in various applications, including fitness activities, sports, and everyday wear. In conclusion, the Smart Shoes Market is a growing industry that offers advanced features, comfort, and style to users seeking to lead active and healthy lifestyles. With the increasing awareness of health and fitness, the market is expected to grow further, driven by technological advancements, changing lifestyles, and rising disposable income. The market offers significant potential for businesses and investors seeking to capitalize on the growing demand for digitally connected footwear.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Distribution ChannelOfflineOnlineEnd-userAdultsSenior CitizensUsers With DisabilityKidsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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AKEEYO to Showcase 711Air, 750S and H2 Ride Cameras at EICMA 2026

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SHENZHEN, China, Oct. 26, 2026 /PRNewswire/ — AKEEYO, a brand dedicated to dash cams and ride cameras, will exhibit at EICMA 2026, November 3–8 at Fiera Milano Rho, Italy. At Hall 24, Booth B67, the brand will showcase the 710Lite, 730Pro, 750Lite, 750S, 711Air and H2, spanning lightweight recording, 4K image quality and helmet-view capture.

711Air Makes Everyday Recording Simple

Weighing just 80g, the new 711Air adds minimal weight to a helmet, while its 1800mAh battery supports 8–10 hours of recording. One-touch quick recording, with vibration feedback confirming power on/off and recording start/stop, means riders never need to look at the camera. It also offers up to 36 hours of Always On Video (AOV) monitoring, plus 2.4GHz Wi-Fi, app connectivity and over-the-air (OTA) firmware updates.

750S Captures the Road in True 4K HDR

The 750S combines true 4K HDR recording with electronic image stabilization (EIS) for detailed, steadier riding footage. Dual-band Wi-Fi supports stable connections and efficient video transfers, while app access and OTA firmware updates simplify video management and keep the camera up to date. It is designed for touring riders, cyclists and anyone seeking high-quality recordings.

H2 Records from the Rider’s Perspective

Designed for helmet-view recording, the H2 features dual 1080p cameras that capture two perspectives at once, along with 8–10 hours of runtime and a 3-second quick-release mount. Its lightweight, easy-to-use design suits daily rides and longer motorcycle journeys.

Also on display are the AKY-730Pro 4K touchscreen camera, the ultra-compact AKY-710Lite and the endurance-focused 750Lite.

Visit AKEEYO at EICMA 2026

Dates: November 3–8, 2026
Booth: Hall 24 • Booth B67
Venue: Fiera Milano Rho
Address: Strada Statale del Sempione 28, 20017 Rho (MI), Italy

For AKEEYO, EICMA 2026 is the right stage to introduce the 711Air to riders, media and the global two-wheeler industry. Visitors can handle the 80g body and try one-touch recording in person, and dealers and distributors interested in partnering with AKEEYO are welcome to fill out the inquiry form.

About AKEEYO

AKEEYO designs dash cams and ride cameras for cars, motorcycles and bicycles, helping users record the road and relive their journeys.

Website: www.akeeyo.com 

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For A Bright Future Foundation Launches NextGen Finance Lab Across Manhattan High School District, New York

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District-wide rollout brings project-based financial literacy and professional mentorship to Manhattan’s 50 public high schools, building on a successful pilot at Jacqueline Kennedy Onassis High School

NEW YORK, Oct. 26, 2026 /PRNewswire/ — Louis Hernandez Jr.’s Foundation For A Bright Future (“For A Bright Future,” “FABF”), a 501(c)(3) nonprofit organization dedicated to expanding educational opportunity for underserved youth, today announced the district-wide expansion of its NextGen Finance Lab program into the Manhattan High School District. In partnership with the Manhattan High School District Team, under the supervision of Superintendent Gary Beidleman, FABF will launch the program’s first cohort of 8 high schools this fall, with plans to bring the NextGen Finance Lab to additional Manhattan high schools in the semesters that follow as part of a phased, district-wide rollout.

“At Jacqueline Kennedy Onassis, we saw firsthand what this program can do. Our students left Pitch Like A Dragon more confident, more articulate, and more prepared to manage their own financial futures than I’ve seen from any other initiative we’ve run. I’m proud that the model our students and teachers helped build is now reaching classrooms across Manhattan,” said Manuel A. Ureña, Principal, Jacqueline Kennedy Onassis High School.

The NextGen Finance Lab is a project-based financial literacy program that integrates the Dave Ramsey Financial Literacy curriculum with FABF’s FinTech mentorship ecosystem. Throughout the program, students build core skills in budgeting, saving, debt elimination, investing, and entrepreneurship, while working directly with FinTech industry professionals who share real-world perspective on banking, digital wallets, investing, and career pathways in financial technology. The program culminates in “Pitch Like A Dragon,” a school-level and district-level competition in which student teams pitch original business and FinTech concepts to a panel of industry leaders, venture capitalists, and New York City business professionals, with scholarship awards presented to top teams.

“This expansion is proof of what’s possible when a nonprofit, a school district, and industry partners commit to the same goal. Everything we’re scaling today started as a pilot at Jacqueline Kennedy Onassis High School, where educators and students helped shape the curriculum and the ‘Pitch Like A Dragon’ event structure now being adopted by seven more schools this fall. That’s how one school’s success becomes a lasting pathway for thousands of students across Manhattan,” said Gina Rogoto, SVP, Operations and Programs, For A Bright Future Foundation.”This expansion demonstrates the collective impact achievable through aligned partnerships. The model shaped at  Jacqueline Kennedy Onassis (JKO) High School now serves as a lasting foundation for advancing financial literacy for thousands of students across Manhattan,” said Gina Rogoto, SVP, Operations and Programs, FABF. The success at JKO High School, now fueling district‑wide deployment, was strengthened by the guidance of FABF’s Consultant in Academic Affairs and former Senior Deputy Chancellor of the NYC Department of Education, whose deep expertise helped shape a program adaptable to each school’s unique vision and academic priorities.

FABF and the Manhattan High School District Team have confirmed the following schools for the initial launch cohort:

Leadership and Public Service High SchoolJacqueline Kennedy Onassis High SchoolHigh School for Law and Public ServiceMurry Bergtraum High School for Business CareersHigh School of Fashion IndustriesHudson High School of Learning TechnologiesMott Hall High School: Finance Lab ProgramFood and Finance High School

FABF’s long-term goal is to bring the NextGen Finance Lab to all 50 high schools in the Manhattan District, expanding in phased cohorts over the coming semesters.

“As someone who spent a career in financial services, I know how much of a difference it makes when young people are exposed to these concepts early. This program doesn’t just teach students about money; it gives them the confidence to pitch real ideas, take feedback, and think like entrepreneurs,” said Benson Porter, Program Chairman, NextGen Finance Lab, FABF.

About For A Bright Future Foundation

Louis Hernandez Jr’s Foundation For A Bright Future is a 501(c)(3) not-for-profit organization that empowers underserved youth with equitable access to education, technology, financial capability, and wellness. We help students develop future‑ready skills that unlock lifelong opportunity and support thriving global communities. Learn more at www.fabff.org. 

FABF operates programs nationwide, including the NextGen Finance Lab, the NextGen Media Creators Lab, the merit- and need-based scholarships, and youth leadership development, working directly with schools, districts, and industry leaders to bridge opportunity gaps for the next generation.

Media Contact
Gina Rogoto, SVP, Operations and Programs
For A Bright Future Foundation
gmr@forabrightfuturefoundation.org

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SOURCE Louis Hernandez Jr.’s Foundation For A Bright Future

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VOICEBUDS, A QUIETER WAY TO WORK WITH VOICE, NOW AVAILABLE FOR HOLIDAY SHIPPING

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Voicebuds reinvent earbuds for personal voice computing, even below a whisper

SAN MATEO, Calif., Oct. 26, 2026 /PRNewswire/ — Subtle announced today that Voicebuds, its award-winning private voice computing device, is available to ship in time for the 2026 holiday season, with customers ordering by December 10th receiving their devices by December 24th.

Since Voicebuds were unveiled in January, AI voice dictation has surged in popularity, but the fundamental problems with voice input remain unsolved. Dictating aloud is awkward in open offices, offers little privacy in public spaces, and remains unreliable when others are speaking nearby.

With Voicebuds, Subtle has reinvented the earbud as a private voice interface that works even at a whisper. The device combines Subtle’s breakthrough voice isolation technology with an AI voice computing app for iPhone and Mac, enabling discreet, reliable voice computing in the places where people actually live and work. Voicebuds serve as both premium everyday earbuds for music and calls, and a personal computing device for voice dictation and AI. They are designed for voice productivity in crowded commutes, quiet libraries, noisy cafes, and shared spaces where traditional voice tools have always failed.

“It’s been inspiring to hear from our beta testers using Voicebuds to prompt AI in shared offices without booking a quiet booth, dictate on planes without bothering their seatmates, and take calls amid the noise and bustle of their daily lives,” said Tyler Chen, cofounder and CEO of Subtle. “We’re incredibly excited to put Voicebuds in the hands of all of our customers just in time for the holidays and hear what new use cases they come up with.”

In Subtle’s internal testing across real-world noise environments, Voicebuds delivered up to 5X fewer transcription errors than AirPods Pro 3 combined with leading AI dictation software.

Voicebuds offer:

Subtle voice dictation: Write with voice in any app on iPhone and Mac, without being overheard.Voice notes: Capture thoughts and ideas instantly, and access them across multiple devices.Contextual AI chat: Brainstorm with an AI assistant, without being overheard.Music and calls: Everyday listening, noise cancellation, multipair connectivity and clear calls.

For holiday shoppers, Voicebuds replace multiple devices and apps as a single product for listening, communication, and voice computing that finally works in the real world.

Voicebuds are available starting today for $249 in either Parchment White or Ink Black. Voicebuds ship with a 1-year membership to the Subtle app for iPhone and Mac, providing a complete voice productivity experience across dictation, contextual AI chat, and cross-device voice notes. After year one, users can continue the full Subtle Pro membership for $17 per month, or switch to the free tier anytime with full earbud functionality and limited AI usage.

Customers can order now at subtle.co.

About Subtle

Subtle is pioneering personal voice computing technology, designed to make voice the most effective, trusted interface anywhere. Its machine learning technology powers consumer hardware for whispered, private, and noise-resilient voice AI that works in real-world environments. Founded by Stanford engineers and based in the San Francisco Bay Area, Subtle is supported by funding from Entrada Ventures, Amplify Partners, Abstract Ventures, and founders of Twitter, Pinterest, and Perplexity. Learn more at subtle.co.

Media Contact

press@subtle.co

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SOURCE Subtle Computing

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