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Treasure Play Unveils AI-Powered Incentive Platform to Supercharge Growth, Monetization, and Insights for App Developers

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Led by Industry Veterans, Treasure Play is Revolutionizing User Acquisition with AI-Driven Incentives and Smart Quests

SINGAPORE, Sept. 26, 2024 /PRNewswire/ — Treasure Play, the next-generation incentive platform designed to help ambitious game and app developers grow, is launching its cutting-edge AI-powered solution. On a mission to transform user acquisition (UA), monetization, and analytics, Treasure Play’s smart incentivized quests are reshaping how developers grow and engage their audiences.

AI-Driven Innovation in a Changing Landscape

As UA costs continue to skyrocket and privacy regulations reshape the rules of the game, Treasure Play is stepping in to transform the way developers engage with players. The platform’s AI-driven incentives, combined with personalized quests, offer a smart, efficient, and engaging way for players to discover new apps while earning rewards. Developers gain a new, intelligent tool to increase app installs, engagement, and monetization – all while fostering a positive end user experience.

“End users are gaining more control of their data, disrupting traditional advertising as a result. This presents the opportunity for a new business model that benefits them directly, while driving deeper loyalty with the products they interact with, in a win-win relationship with app developers. Treasure Play is the platform that enables this emerging partnership, which will define the future of UA,” says Alex Arias, CEO and Co-founder of Treasure Play. “We believe that AI-powered incentives can revolutionize user acquisition by making it more personal and effective. With Treasure Play, developers have a seamless way to introduce quests that not only drive installs but also retain and reward users.”

About the Founding Team

Treasure Play is the brainchild of a team of serial entrepreneurs and gaming veterans with deep expertise in data, AI, game design and building scalable architecture. Alex Arias, CEO, previously founded Omniata, a VC-backed gaming data platform acquired by King in 2017. His 15+ years of experience include leadership roles at King, EA, and Microsoft, driving innovation across platforms in Europe and the U.S. Andreas Risberg, COO and CPO, has helped scale startups and been through several stages of scale ups, acquisitions and IPOs, as well as driving growth of Candy Crush Saga and Candy Crush Soda Saga on the product side. Bertrand Lamarque, CTO, brings his expertise in building scalable architecture from growing and leading exceptional tech teams at Playfish and EA.

The team began their common journey as Trailblazer Games, exploring the potential of Web3 technology in the gaming space. Drawing from this experience, the team learned invaluable lessons about the power of incentives in gaming – insights that have directly shaped Treasure Play’s AI-powered platform. The transition from Trailblazer Games to Treasure Play signifies a broader vision of transforming user acquisition and monetization across all platforms, using AI-powered smart quests and cutting-edge analytics.

Key Features of Treasure Play

Treasure Play’s AI-powered platform offers developers a three-pronged approach to app success: grow, monetize, and analyze.

   Grow: Acquire new users with intelligent, AI-generated quests that guide players through various app milestones, from installs to in-app purchases. The AI adapts the quests to each user, creating relevant and engaging experiences that drive conversions. Rewards can range from virtual in-app items to Treasure Points, which can be redeemed for real-world rewards.Monetize: Treasure Play integrates seamless, in-app quests that reward users for discovering new apps. AI-generated missions, images, and notifications are designed to maximize engagement. Flexible rewards, including in-app items, virtual currencies, and real-world incentives, encourage users to return to the app frequently, boosting retention in the source app while monetizing the users.Analyze: With easy integration, developers can connect their app event data and let Treasure Play’s AI analyze user behavior without needing technical expertise. Custom analytics and AI-driven suggestions make it simple to create and optimize user acquisition campaigns in seconds.

Fast, Flexible, and Scalable

Treasure Play offers developers a fast setup, requiring no additional SDK for user acquisition and analytics if they already use a Mobile Measurement Partner (MMP) or Firebase for event tracking. The platform’s AI takes care of campaign creation and analysis, allowing developers to focus on business-level decisions while providing programmatic access to automate performance-based bidding and quest optimization.

Treasure Play is initially aimed at mobile game developers, offering them a tool to easily grow and monetize their user base. As the platform evolves, the team plans to expand to all app developers and publishers and ultimately cover all games and apps across platforms.

Early Success and Industry Backing

Treasure Play has already demonstrated impressive conversion rates during its soft launch with select alpha partners. Backed by renowned investors, including Play Ventures and Makers Fund who led its 8.2M USD seed stage funding in 2022, the platform is positioned for rapid growth and adoption.

“We’re excited to bring Treasure Play to developers everywhere,” says Arias. “With our team’s extensive experience and the power of AI, we’re confident this platform will redefine how developers drive user growth and supercharge monetization.”

Media Contact

Francisco Reinhard
Growth Manager, Treasure Play
Phone: +49 1575 1502484
francisco@treasureplay.com or pr@treasureplay.com

Logo – https://mma.prnewswire.com/media/2515641/Treasure_Play_Logo.jpg

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HUYA Inc. to Report Second Quarter 2026 Financial Results on Tuesday, August 11, 2026

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-Earnings Webinar Scheduled for 6:00 a.m. ET on August 11, 2026-

GUANGZHOU, China, July 21, 2026 /PRNewswire/ — HUYA Inc. (“Huya” or the “Company”) (NYSE: HUYA), a leading game-related entertainment and services provider, today announced that it will report its second quarter 2026 unaudited financial results on Tuesday, August 11, 2026, before the open of U.S. markets.

The Company’s management will host a Tencent Meeting Webinar at 6:00 a.m. U.S. Eastern Time on August 11, 2026 (6:00 p.m. Beijing/Hong Kong time on August 11, 2026), to review and discuss the Company’s business and financial performance.

For participants who wish to join the webinar, please complete the online registration in advance using the links provided below. Upon registration, participants will receive an email with webinar access information, including meeting ID, meeting link, dial-in numbers, and a unique attendee ID to join the webinar.

Participant Online Registration

A live webcast of the webinar will be accessible at https://ir.huya.com, and a replay of the webcast will be available following the session.

[1] For the purpose of this announcement only, Chinese Mainland excludes the Hong Kong Special Administrative Region, the Macao Special Administrative Region of the People’s Republic of China, and Taiwan.

About HUYA Inc.

HUYA Inc. is a leading game-related entertainment and services provider. Huya delivers dynamic live streaming and video content and a rich array of services spanning games, e-sports, and other interactive entertainment genres to a large, highly engaged community of game enthusiasts. Huya has cultivated a robust entertainment ecosystem powered by AI and other advanced technologies, serving users and partners across the gaming universe, including game companies, e-sports tournament organizers, broadcasters and talent agencies. Leveraging this strong foundation, Huya has also expanded into innovative game-related services, such as game distribution, in-game item sales, advertising and more. Huya continues to extend its footprint in China and abroad, meeting the evolving needs of gamers, content creators, and industry partners worldwide.

For more information, please visit: https://ir.huya.com.

For investor and media inquiries, please contact:

In China:

HUYA Inc.
Investor Relations
Tel: +86-20-2290-7829
E-mail: ir@huya.com

Piacente Financial Communications
Jenny Cai
Tel: +86-10-6508-0677
E-mail: huya@tpg-ir.com

In the United States:

Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: huya@tpg-ir.com

View original content:https://www.prnewswire.com/news-releases/huya-inc-to-report-second-quarter-2026-financial-results-on-tuesday-august-11-2026-302830290.html

SOURCE HUYA Inc.

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Hyperscale Data Bitcoin Treasury Reaches 1,087 Bitcoin Worth Approximately $70.3 Million

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LAS VEGAS, July 21, 2026 /PRNewswire/ — Hyperscale Data, Inc. (NYSE American: GPUS), an artificial intelligence (“AI”) data center company anchored by Bitcoin (“Hyperscale Data” or the “Company”), today announced that, as of July 19, 2026, it held 1,087.4527 Bitcoin representing an aggregate value of approximately $70.3 million based on the Bitcoin closing price of $64,691 on July 19, 2026.

In aggregate, the Company’s wholly owned subsidiaries, Sentinum, Inc. (“Sentinum”) and Ault Capital Group, Inc. (“ACG”), held 1,087.4527 Bitcoin as of July 19, 2026. During the week ended July 19, 2026, ACG purchased approximately 51.5000 Bitcoin in the open market. Based on the Bitcoin closing price of $64,691 on July 19, 2026, these collective holdings had an approximate market value of $70.3 million.

“We now hold more than $70 million in Bitcoin,” stated Milton “Todd” Ault III, Executive Chairman of Hyperscale Data. “The market remains completely disconnected from what we are building through our Michigan data center, our Bitcoin treasury, and our broader portfolio of operating businesses. Separate from the more than 1,087 Bitcoin we currently hold on our balance sheet, the market places zero value on the cash or the value of the other assets on our balance sheet. We will continue executing, growing our assets and highlighting the widening gap between the Company’s market capitalization and its underlying value.”

For more information on Hyperscale Data and its subsidiaries, Hyperscale Data recommends that stockholders, investors and any other interested parties read Hyperscale Data’s public filings and press releases available under the Investor Relations section at hyperscaledata.com or available at www.sec.gov.

About Hyperscale Data, Inc.

Through its wholly owned subsidiary Sentinum, Hyperscale Data owns and operates a data center at which it mines digital assets and offers colocation and hosting services for the emerging AI ecosystems and other industries. Hyperscale Data’s other wholly owned subsidiary, ACG, is a hybrid private equity firm and operating company that acquires, finances, builds and actively manages businesses across financial services, digital assets, industrial services, hospitality, defense technologies and other sectors.

Hyperscale Data currently expects the divestiture of ACG (the “Divestiture”) to occur in the second quarter of 2027. Upon the occurrence of the Divestiture, the Company would be an owner and operator of data centers to support high-performance computing services, as well as a holder of the digital assets. Until the Divestiture occurs, the Company will continue to provide, through ACG and its wholly and majority-owned subsidiaries and strategic investments, mission-critical products that support a diverse range of industries, including an AI software platform, equipment rental services, defense/aerospace, industrial, automotive and hotel operations. In addition, ACG is actively engaged in private credit and structured finance through Ault Lending, LLC, a licensed lending subsidiary. Hyperscale Data’s headquarters are located at 11411 Southern Highlands Parkway, Suite 190, Las Vegas, NV 89141.

On December 23, 2024, the Company issued one million (1,000,000) shares of a newly designated Series F Exchangeable Preferred Stock (the “Series F Preferred Stock”) to all common stockholders and holders of the Series C Preferred Stock on an as-converted basis. The Divestiture will occur through the voluntary exchange of the Series F Preferred Stock for shares of Class A Common Stock and Class B Common Stock of ACG (collectively, the “ACG Shares”). The Company reminds its stockholders that only those holders of the Series F Preferred Stock who agree to surrender such shares, and do not properly withdraw such surrender, in the exchange offer through which the Divestiture will occur, will be entitled to receive the ACG Shares and consequently be shareholders of ACG upon the occurrence of the Divestiture.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements generally include statements that are predictive in nature and depend upon or refer to future events or conditions, and include words such as “believes,” “plans,” “anticipates,” “projects,” “estimates,” “expects,” “intends,” “strategy,” “future,” “opportunity,” “may,” “will,” “should,” “could,” “potential,” or similar expressions. Statements that are not historical facts are forward-looking statements. Forward-looking statements are based on current beliefs and assumptions that are subject to risks and uncertainties.

Forward looking statements speak only as of the date they are made, and the Company undertakes no obligation to update any of them publicly in light of new information or future events. Actual results could differ materially from those contained in any forward-looking statement as a result of various factors. More information, including potential risk factors, that could affect the Company’s business and financial results are included in the Company’s filings with the U.S. Securities and Exchange Commission, including, but not limited to, the Company’s Forms 10-K, 10-Q and 8-K. All filings are available at www.sec.gov and on the Company’s website at hyperscaledata.com.

 

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SOURCE Hyperscale Data Inc.

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ZELLERFELD GIVES FOOTWEAR ITS SPOTIFY MOMENT

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Music had Spotify. Video had YouTube. Zellerfeld has launched footwear’s biggest update, and the digitalization of footwear never felt so good.

AUSTIN, Texas, July 21, 2026
/PRNewswire/ — After years of bringing global brands and thousands of creators into its printed footwear revolution, Zellerfeld is rolling out its biggest platform update yet. The new Zellerfeld brings the marketplace, the product and the process into one beautifully connected experience, making printed footwear feel like it has finally caught up to the rest of the digital world. Browsing, discovering and experiencing printed shoes has never felt this good.

That experience is powered by personalized discovery, smarter search and live rankings for creators and products, rising with real demand instead of fading after a single launch moment. For the first time, footwear becomes digitally searchable, rankable and alive.

ZellerFIT is becoming the platform’s beating heart. The system lets users create a Fit Profile from a foot scan and personalisation choices. Once created, that Fit Profile can be carried across Zellerfeld products, creators and future shoes. Fit stops being a size guessed at checkout. It becomes personal, saved and portable, something that belongs to the user and moves with every shoe they print.

Powering the platform is Zellerfeld’s full-stack 3D-printed footwear infrastructure. Across Austin, Texas, and Hamburg, Germany, Zellerfeld now operates the largest and most advanced footwear creation facilities in the world, with thousands of printing units turning digital designs into physical shoes without moulds, stitching or assembly. At the push of a button, digital design, personal fit and physical production connect in one system.

“We always said we wanted to digitize footwear in the same way music and video were digitized, and the last years were spent building the fulfillment infrastructure to make that possible,” said Cornelius Schmitt, CEO and Co-Founder of Zellerfeld. “We never had time to give our users or creators the platform they deserved. Now we finally have. The new Zellerfeld looks so beautiful I can’t stop looking at it. I can’t wait to see what product category we digitize after footwear. Handbags? Glasses? I’m sure we’ll take one step at a time.”

The new platform also teases Zellerfeld subscription access. Major brands have tried to make footwear membership work, but most could only add perks on top of the same old retail model with limited designs. Zellerfeld makes footwear subscription work at scale: one platform, four pairs a year, a growing universe of designs, the same personal fit across every product and shoes printed on demand.

“Why would you go into a shoe store with 100 designs that all look the same and don’t really fit,” said Cornelius Schmitt, CEO and Co-Founder of Zellerfeld, “when you could come to Zellerfeld for millions of beautiful designs from creators around the world, all made to fit you?”

For the best part of a decade, Zellerfeld has been building the technology behind printed footwear, proving the category through breakthrough products and collaborators across sport, fashion, design and culture. Its work has shown that shoes can be digitally designed, personally fitted and produced on demand at the push of a button, without the constraints of conventional footwear manufacturing.

The products proved the future was possible. The platform makes it real. Zellerfeld is changing how footwear is created, sold and distributed, bringing the category into its next generation. Music had Spotify. Video had YouTube. Now footwear has Zellerfeld.

Explore and experience the next-generation at zellerfeld.com

About Zellerfeld
Zellerfeld is a technology company on a mission to digitize physical products, starting with footwear. Its full-stack platform connects digital product creation, custom fit and distributed 3D-printed production, turning shoes from digital files into physical products without moulds, stitching, glue or traditional assembly. Zellerfeld has proven the model across sport, fashion, design and culture: products designed digitally, fitted personally and made on demand. The company operates the world’s most advanced 3D-printing production facilities across Austin, Texas, and Hamburg, Germany.

View original content to download multimedia:https://www.prnewswire.com/news-releases/zellerfeld-gives-footwear-its-spotify-moment-302830114.html

SOURCE Zellerfeld

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