Technology
Neri Oxman launches OXMAN, a revolutionary practice transforming design generation, manufacturing, and construction for the simultaneous benefit of humans and the natural environment
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2 years agoon
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Groundbreaking company advances design innovation at the intersection of computational design, robotics, green chemistry, and ecological engineering
OXMAN also announces a partnership with Goodman Group, focused on maximizing the positive impact of built structures on the environment
NEW YORK, Oct. 1, 2024 /PRNewswire/ — Neri Oxman has announced the launch of OXMAN, a design lab whose mission is to create and deliver nature-centric products and environments to its clients and the natural world. Bringing together computational design, robotics, materials science, green chemistry, biology, and ecosystem engineering, OXMAN’s work reinvents the industrial systems that dictate how we design and produce everyday things—from the foods we eat and the clothes we wear to the buildings we inhabit.
OXMAN operates on three scales of design: product design, architectural design, and molecular design. The lab and the projects that it undertakes – currently focusing on fashion, architecture, and scent design — are intertwined such that inventions made in one domain inform innovations in another. The lab creates fully integrated systems that unify design, materials, production, and decomposition, to create positive impacts across the lifecycle of products and buildings.
“We are a design and innovation company that creates new technologies, products, and environments across a range of scales and applications, from the molecular to the urban scale,” remarked Dr. Neri Oxman, Founder and CEO, OXMAN. “We advocate for synergy between biology and technology, moving towards products and buildings that are designed for the immediate and long-term well-being of human civilization and the natural world.”
OXMAN, established in 2020, has recently completed the construction of the OXMAN lab, designed in collaboration with Foster + Partners; expanded the OXMAN team, and developed cutting-edge innovations and inventions. Led by Dr. Oxman, the OXMAN team includes architects and product designers, biomedical, mechanical, and textile engineers; molecular biologists, chemists, and materials scientists; data visualization specialists, computational and parametric designers, instrument makers, and other expert creators.
OXMAN’s work challenges the status quo of product, architectural, and molecular design by creating products that can grow and decompose with beneficial properties for soil microbiomes, urban masterplans designed to rewild ecosystems, and molecular compounds that encode signals of biodiversity and resilience, respectively.
Overview video: https://youtu.be/O54zJTBMnP0
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THREE PRACTICE AREAS
OXMAN’s ethos is rooted in Material Ecology, a design approach developed by Dr. Oxman at the Massachusetts Institute of Technology (MIT) in 2006. The approach considers all aspects of design – from generative design through material sourcing and processing, digital fabrication, and construction, to end-of-life scenarios – as part of the natural ecology. OXMAN believes that manmade materials and constructs have a holistic relationship with the environment and should be designed to maximize their net positive contributions to it. The principles of Material Ecology aim to reduce the dimensional mismatch between things that are made and things that are grown; for example, by increasing the resolution of the design space to match that of biological systems, and/or by creating design systems that can adapt and respond to their environment in real-time.
OXMAN’s long-term vision is to impart positive impact upon the natural environment through systems that unite top-down planning and engineering, with bottom-up emergence and growth. A summary of OXMAN’s long-term goals, recent inventions and how they revolutionize current practice follows below.
Scale
OXMAN Goals
OXMAN Inventions
OXMAN Transformations
Product
Design the lifecycle of consumer goods to borrow matter and energy from the natural environment and return them upon obsolescence.
A revolutionary class of biologically programmed, computationally grown, and robotically manufactured shoes and textiles that are 100% biocompatible and biodegradable, and made with no microplastics.
In place of assembling discrete parts, each with their own inert material and homogeneous properties, OXMAN cultivates biocompatible mono-materials characterized by highly tunable property gradients and multi-functionality.
Architectural
Promote the biodiversity, resilience, and productivity of ecosystems for the mutual empowerment of humans and the environment.
A software environment that applies computational decision-making algorithms to master planning approaches that incorporate ecosystem engineering principles.
In contrast to ‘net-zero’ construction – which aims to minimize negative impact – OXMAN seeks to maximize ecological well-being through new forms of ecological construction.
Molecular
Simulate, revive, restore, and rewild ancient and novel ecosystems, capturing molecular “signature compounds” of biodiverse, resilient, and productive environments.
Data-driven grow rooms (or “Capsules”) that enable the revival and restoration of ancient and/or struggling ecosystems, including the creation of ancient smells that embody biodiverse and resilient environments.
Rather than producing and consuming monocultures, OXMAN pursues the study of ancient ecosystems – as well as the exploration of novel ones – that sustain diverse, internally regulated, and highly networked life-forms.
PROJECT DESCRIPTIONS
OXMAN’s current work includes three initiatives and platforms. Developed in complementarity, OXMAN’s work propagates the company’s foundational precept that the design of anything and everything need not be harmful to the environment and can indeed be designed to remediate, replenish, and even rewild existing ecosystems.
Oo (pronounced “O-Zero”) explores how designed objects can borrow – rather than consume – matter and energy from the natural world and return them upon obsolescence. It is driven by the belief that the lifecycles of consumer goods can be designed from end-to-end to embody the growth and decomposition of ecosystems.
By defaulting to over-engineered assemblies of diverse materials, each requiring different manufacturing and disposal processes, human-made products cause health and environmental harm while struggling to match the performance and sustainability of natural material systems. OXMAN is focused instead on creating consumer products made from one material class, using one machine, under one roof.
The Oo platform is a vertically integrated approach to biopolymer design, digital fabrication, and programmable decomposition. It removes the complexity involved in fabricating objects by tuning polyhydroxyalkanoates (PHAs), a single, versatile material class known for its biodegradability in ambient conditions. PHAs are produced by bacteria fed on abundant natural resources such as atmospheric carbon dioxide, methane, and food waste. OXMAN’s compact robotic system 3D prints custom PHA blends onto a textile that is 3D knitted from a PHA-based yarn produced through a process of extrusion and melt spinning. Interlacing fibers to create shape and movement eliminates the cut-and-sew and adhesion processes associated with traditional assembly lines. As a result, the Oo knitting technology approaches a zero-waste process.
Oo knitting technology first appears in a collection of fully biodegradable shoes made entirely from PHAs. It embodies the versatility of PHAs by incorporating them as knitted textiles and 3D printed elements in precise designs informed by the kinetics of human motion. The heart of each shoe is a unifying base layer of a knitted sock. Given the shoe’s intent (e.g., ballet slipper, shoe, clog), outer layers are printed on the knitted textile to provide specific functionalities such as reinforcement, cushioning, strength, and pliability. The versatility and automation built into the Oo platform enable rapid iterations and an accelerated development process from design to production.
The material for all components of the Oo products is produced and can be consumed by bacteria. This circular process points to a future where biodegrading products can nourish the soil from which they originate, growing from and reincarnating into plant matter. Dr. Oxman summarizes the project as: “100% PHA, 100% biodegradable, 0% microplastics, infinite life.”
EDEN explores how structures and landscapes can enhance – rather than degrade – ecosystems for the mutual empowerment of humans and the natural world. It is driven by the belief that buildings can be designed and used in ways that help rewild ecosystems.
By neglecting non-human organisms and ecosystems, modern-day building and planning practices contribute to habitat loss, environmental pollution, and biodiversity loss. OXMAN seeks instead to design structures that not only meet the needs of human occupants but also promote biodiversity, resilience, and the performance of critical ecosystem services.
OXMAN proposes a new paradigm for architectural design called Ecological Programming whereby structures and spaces are designed to not only meet the needs of human occupants but also promote biodiversity, ecosystem resilience, and the performance of critical ecosystem services, i.e., the production of environmental outputs that humans rely on. OXMAN applies a novel design approach called “generative optimization” that applies computational decision-making algorithms to site-specific data to refine a vast solution space of architectural configurations over many iterations. The team has also developed a suite of “rapid environmental simulation” tools that can be leveraged to determine which design solutions will yield the greatest positive environmental impacts. Factors considered as part of the optimization process include environmental conditions, habitat connectivity, resource availability, ecosystem stability, and the provision of specific ecosystem services such as carbon sequestration or air purification.
In a case study project entitled EDEN Tower, OXMAN proposes a novel urban typology that integrates living spaces with ecological infrastructure. Grassland and forest ecosystems growing on the tower exterior manage regulating services for thermal buffering and other natural processes. Transparent interior spaces facilitate human-centered cultural services such as recreation and education. Interstitial zones host services for provisioning material resources such as timber from a young forest, and foraging and pollination processes in flower meadows. While the tower provides a base for ecosystems to flourish, the ecologies, in turn, generate essential ecosystem services that support human life, fostering a symbiotic relationship of collaboration and cohabitation between the natural and the constructed.
OXMAN has partnered with Goodman Group (ASX: GMG) to further the work of maximizing the positive impact of built structures on the environment. Goodman, a AU$69 billion market cap global company headquartered in Australia, is a provider of essential infrastructure with a development and management portfolio of high-quality, sustainable logistics properties and data centers in major cities worldwide. In line with its commitment to reduce the environmental impact of its built work while enhancing social benefits, Goodman has commissioned OXMAN to conduct studies that will inform future building practices and extend beyond sustainability to promote ecological well-being and the rewilding of ecosystems. Click here for more information on the Goodman-OXMAN partnership.
ALEF explores how the production of ingredients for foods, fragrances, and flavors can add to – rather than subtract from – native plant life, soil fertility, and bacterial composition. It is driven by the belief that molecular goods can be designed to revive ancient ecosystems and drive overall health in future ecosystems.
By growing the same species in the same field, year after year, modern agricultural practices of continuous monocropping lead to unstable ecologies vulnerable to soil degradation, water contamination, and rampant pests and diseases. OXMAN is instead working to design polycultures that reflect natural ecosystems and empower multiple species in the same region to interact in mutually beneficial ways.
The ALEF platform is a combination of technologies for polyculture research and engineering. Novel sensors decode the dynamic chemical signals released by bacteria, plants, and entire ecosystems. Each signal is a unique composition of biogenic volatile organic compounds (bVOCs), often carrying an associated smell.
Smells can be collected and recreated from real-world, simulated, and designed ecologies to access new information about species composition and the state of various ecological systems. OXMAN has developed four specialized grow rooms, called “Capsules,” that can each be programmed with custom organisms, temperature, light, humidity, and airflow to target a unique ecological challenge.
“From a biodiversity chamber designed to study and heal a struggling ecosystem to a ‘scent computer’ designed to concoct a functionalized fragrance with no harm to the environment, we seek to advance our understanding of the natural world while offering alternatives to methods of designing molecular goods that rely on monocropping,” remarked Dr. Oxman. “In fact, we are currently working on developing one of the most ecologically biodiverse environments in New York City, and it is thriving in our lab.”
OXMAN currently targets two main pathways: restoring and monitoring an ancient ecosystem and developing synthetic biology tools for bVOC research. In the former, OXMAN has used a Capsule to revive the ancient Oak-Tulip Tree Forest. While individual species are not all extinct, the natural ecology of the forest no longer exists in its entirety – until now. OXMAN’s “surrogate ecology” is historically accurate beyond the selection of plants: DNA sequencing was implemented to identify the trillions of soil microorganisms; species distribution was computationally designed; and the environmental conditions mimic weather patterns from the earliest recordings in Manhattan. Remnants of the ecology still exist in the New York Botanical Garden (NYBG). Courtesy of NYBG, OXMAN has collected on-site bVOC samples over four seasons. The two environments – the wild forest and the controlled lab – are connected via custom-designed sensors that create a conduit for real-time communication.
By deciphering the language of biological communication, OXMAN generates insights that have the potential to inform molecular design across domains, including horticulture and companion planting design, agriculture, scent and flavor design, aromatherapy, cosmeceuticals, and more. These insights provide a deeper understanding of what constitutes a healthy ecosystem, the range of potentially beneficial interventions, and new ways to resurrect ancient ecosystems and promote biodiversity worldwide. OXMAN aims to extend its work in this area to advances in human health and precision agriculture.
ABOUT THE OXMAN LAB
Located in New York City, the 36,000-square-foot laboratory, designed in collaboration with Foster + Partners, is a one-of-a-kind facility. The lab integrates an architectural studio with a state-of-the-art workshop – one of the most advanced digital fabrication facilities in New York City – including a robotics shop that enables experimental work with large-scale collaborative robots, and a wet lab that meets Biosafety Level 2 standards, allowing the OXMAN team to develop biologically augmented digital fabrication technologies. Spread across two floors, OXMAN lab includes private meeting spaces, a library, an exhibition gallery, an open-concept kitchen, a garden terrace, and a nursery, with abundant indoor and outdoor spaces for reflection and discovery. The lab is equipped to accommodate the work of more than 133 designers, scientists, and engineers.
ABOUT NERI OXMAN
Neri Oxman, PhD
Founder and CEO, OXMAN
Hailed as Nature’s Architect, Neri Oxman is a designer, inventor, and researcher. Her design approach and philosophy, entitled Material Ecology, lies at the intersection of culture and nature calling for the unification of the made and the grown across scales and species.
A multi-disciplinary designer, Oxman founded The Mediated Matter Group at the Massachusetts Institute of Technology (MIT) in 2010 where she established and pioneered the field of Material Ecology, fusing technology and biology to deliver designs that align with principles of ecological sustainability. Oxman became a tenured professor at MIT in 2017. Oxman received her PhD in Design Computation at MIT in 2010. Prior to that, she earned a diploma from the Architectural Association in London, complementing studies at the Faculty of Architecture and Town Planning at the Technion Israel Institute of Technology, and training at the Department of Medical Sciences at the Hebrew University, Jerusalem.
In addition to over 150 scientific publications and inventions, Oxman’s work is included in the permanent collections of leading international museums including the Museum of Modern Art (MoMA), San Francisco Museum of Modern Art (SFMOMA), Centre Pompidou, MAK Museum of Applied Arts, FRAC Collection for Art and Architecture, and the Cooper Hewitt Smithsonian Design Museum. Her work has been recognized at the World Economic Forum, where she was named a Cultural Leader in 2016 and is a member of the Expert Network. In 2018, Oxman was honored with the Cooper Hewitt National Design Award and the London Design Innovation Medal. In 2019, she received an Honorary Fellowship by the Royal Institute of British Architects and the Contemporary Vision Award by SFMOMA. Oxman’s work was presented in monograph shows at MoMA in 2020 and SFMOMA in 2022.
MEDIA CONTACT
Alex Klimoski
oxman@resnicow.com
+1 (212) 671-5184
SOURCE OXMAN
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Former MLB Players Lead Ember Sports Mobile App, Bringing Pro-Level Training to Athletes Everywhere
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The MLB veterans say platform is a “game changer” for athletes at every level
HUNTSVILLE, Ala., April 21, 2026 /PRNewswire/ — Sports technology company Ember Sports is bringing professional-level baseball and softball training tools to athletes nationwide through a new mobile app developed in collaboration with former Major League Baseball players and coaches Brady Clark and Damon Mashore. Designed to make advanced player development more accessible, the platform delivers real-time performance insights using a mobile device, eliminating the need for costly hardware or exclusive facility-based systems.
Clark and Mashore, former MLB outfielders with a combined 18 seasons in the major leagues, now serve in leadership roles at Ember, helping guide the platform’s development and real-world application. Clark is the company’s Chief Operating Officer, while Mashore serves as Chief Integration Officer. Their involvement reflects a broader shift toward making the types of training tools once reserved for professional athletes available to players at every level.
Leveraging built-in iOS video capture, Ember’s mobile app provides immediate, actionable feedback through tools such as its Hitting and Pitching Analyzers. Athletes can review performance using video replay, telestration and side-by-side comparisons, allowing for deeper analysis of swing mechanics, pitch execution and overall performance.
The platform also introduces virtual reality capabilities designed to enhance training in ways that are difficult to replicate in traditional environments. A key feature is Ember’s ability to teach pitch tunneling, an advanced skill in which multiple pitches follow the same initial path before breaking differently, making them more difficult for batters to recognize and hit.
“Teaching hitters how to see the ball the way MLB players do has always been one of the hardest things to train,” Mashore said. “With Ember’s technology, we’re able to simulate that in a meaningful way. That’s a big step forward.”
With more than 25 million baseball and softball athletes across the United States, access to advanced training tools has often been limited by cost and availability. Ember aims to expand that access with a subscription starting at $12.99 per month, delivering data and insights traditionally available only at the professional level.
“This is truly disruptive technology because of how easy it is to use and the low-cost barrier,” said Clark. “It opens the door for more players at every level. From the conversations Damon and I have had across our baseball network, the reaction is usually, ‘I can’t believe you guys can do this.’ Especially with VR, no one has been able to teach how we ‘see’ the ball.”
By removing the need for specialized equipment and training facilities, Ember is expanding access to high-level development tools once reserved for the big leagues. Its virtual reality platform places athletes in customizable environments that simulate live pitching with adjustable speed, movement and location, helping improve pitch recognition, timing and decision-making.
“You’re either on the forefront of technology or you’re behind the game,” Mashore added. “Being able to deliver this level of insight to players outside of the professional level at such an affordable cost is simply a game changer.”
With leadership rooted in decades of professional playing and coaching experience, Ember Sports is entering the market with strong credibility and a focus on accessibility, aiming to bring professional-grade training within reach for the next generation of baseball and softball athletes.
To learn more about Ember Sports, visit EmberSports.com.
About Ember Sports
Ember Sports is a sports technology company redefining baseball and softball training through accessible and affordable data-driven performance tools. Available on iOS and VR platforms, Ember’s Hitting Analyzer, Pitching Analyzer and immersive VR experiences deliver real-time metrics, video capture and advanced pitch recognition training, all without the need for expensive hardware. By removing traditional costs and facility barriers, Ember is driving the future of training for the next generation of athletes.
Contact:
Katie Schmidt
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PR@InnoVisionMarketingGroup.com
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SOURCE Ember Sports
Technology
AtkinsRéalis to acquire Australia-based Engineering Consultancy WGA
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April 21, 2026By
MONTREAL, April 21, 2026 /CNW/ – AtkinsRéalis Group Inc. (TSX: ATRL), a world-class engineering services and nuclear company with offices around the world, announced today that it has entered into a scheme implementation deed to acquire Wallbridge Gilbert Aztec (WGA), a leading Australian and New Zealand engineering and project management consultancy firm.
The proposed acquisition represents a significant step in AtkinsRéalis’ ambition to build a national platform with strong local presence in key states and markets across Australia and to capitalize on Australia’s significant investment programs in infrastructure and other high growth client end-markets, such as Defence and Power & Renewables. The addition of WGA’s 800 professionals strengthens AtkinsRéalis’ delivery capacity and sector depth in priority infrastructure markets, including transportation, water, power and renewables, ports and marine, defence-related infrastructure, resources and industrial. Founded in 1976, WGA delivers long-term infrastructure programmes, supported by deep regional capability and strong client relationships across both countries.
“This transaction reflects our continued investment in the AMEA region, in line with our ‘Delivering Excellence, Driving Growth’ strategy,” said Ian L. Edwards, President and Chief Executive Officer of AtkinsRéalis. “Australia is a priority market for us, where we are rapidly building scale and capability. WGA has deep regional expertise, strong client relationships and highly regarded capability across sectors that are closely aligned with our own. By bringing our teams together, we would be well positioned to deliver integrated solutions and better outcomes for our clients, while creating new opportunities for our people.”
The acquisition would reinforce AtkinsRéalis’ strategy of combining global capability with local proximity. WGA would gain access to AtkinsRéalis’ global systems, digital capabilities and technical excellence. This approach would support continuity for clients and employees, while creating expanded opportunities for collaboration, career development and technical growth.
“Joining AtkinsRéalis would mark a significant next step for WGA,” said Ben Stapleton, Joint Managing Director of WGA. “For more than 40 years, we’ve delivered practical, high-quality engineering solutions by being regionally embedded, backing our people, and building trusted, long-term partnerships with our clients. Becoming part of AtkinsRéalis would enable us to build on these strengths by connecting our team to broader technical expertise, global opportunities and investment, supporting and accelerating the next phase of our growth across Australia and New Zealand. Importantly, we can do this while staying true to what makes WGA unique, with strong alignment across our cultures and strategic priorities.”
The proposed transaction will be implemented by way of a scheme of arrangement under Part 5.1 of the Australian Corporations Act and is subject to customary closing conditions, including WGA shareholders’ approval, and the receipt of necessary regulatory and court approvals.
About AtkinsRéalis
Created by the integration of long-standing organizations dating back to 1911, AtkinsRéalis is a world-leading engineering services and nuclear company dedicated to engineering a better future for our planet and its people. We create sustainable solutions that connect people, data and technology to transform the world’s infrastructure and energy systems. We deploy global capabilities locally to our clients and deliver unique end-to-end services across the whole life cycle of an asset including consulting, advisory & environmental services, intelligent networks & cybersecurity, design & engineering, procurement, project & construction management, operations & maintenance, decommissioning and capital. The breadth and depth of our capabilities are delivered to clients in strategic sectors such as Engineering Services, Nuclear and Capital. News and information are available at www.atkinsrealis.com or follow us on LinkedIn.
About WGA
Wallbridge Gilbert Aztec (WGA) is a multi‑disciplinary engineering and project management consultancy with more than 40 years of experience delivering complex infrastructure across Australia and New Zealand. Employee‑owned and regionally embedded, WGA employs over 800 people operating from offices across South Australia, Western Australia, Victoria, Queensland, New South Wales, the Northern Territory and New Zealand.
WGA supports clients across the full project lifecycle through engineering, project management and advisory services, with established capability in transport, water, power and renewables, ports and marine, defence‑related infrastructure, buildings, resources and industrial, urban development and sport and recreation sectors. Known for strong local leadership, long‑term client relationships and practical, buildable solutions, WGA operates with a delivery model aligned to how and where infrastructure is delivered. Learn more at wga.com.au.
Forward-Looking Statements
References in this press release to the “Company”, “AtkinsRéalis”, “we”, us” and “our” mean, as the context may require, AtkinsRéalis Group Inc. or all or some of its subsidiaries or joint arrangements or associates. Statements made in this press release that describe the Company’s expectations or strategies, including with respect to the acquisition of WGA (the “Transaction”), constitute “forward-looking statements” and can be identified by the use of the conditional or forward-looking terminology such as “estimates”, “expects”, “forecasts”, “intends”, “may”, “objective”, “plans”, “projects”, “should”, “will”, “likely”, or other variations thereon. Forward-looking statements also include any other statements that do not refer to historical facts. The Company cautions that, by their nature, forward-looking statements involve risks and uncertainties, and that its actual actions or results could differ materially from those expressed or implied in such forward-looking statements. Forward-looking statements are presented for the purpose of assisting investors and others in understanding certain key elements of the Company’s current objectives, strategic priorities, expectations and plans, and in obtaining a better understanding of the Company’s business and anticipated operating environment. Readers are cautioned that such information may not be appropriate for other purposes. Forward-looking statements made in this press release are based on a number of assumptions believed by the Company to be reasonable as at the date hereof and are subject to important risks and uncertainties, including the satisfaction of all closing conditions (which includes obtaining WGA shareholders’ approval), the receipt of necessary regulatory and court approvals, and the successful completion of the Transaction; management’s estimates and expectations in relation to future economic and business conditions and other factors in relation to the Transaction and resulting impact on growth and accretion in various financial metrics; and the absence of significant undisclosed costs or liabilities associated with the Transaction.
The forward-looking statements herein reflect the Company’s expectations as at the date of this press release and are subject to change after this date. The Company does not undertake to update publicly or to revise any such forward-looking statements whether as a result of new information, future events or otherwise, unless required by applicable legislation or regulation. The forward-looking information and statements contained herein are expressly qualified in their entirety by this cautionary statement.
SOURCE AtkinsRéalis
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Rockwell Automation to Demonstrate Cloud‑Connected Factory Design and Industrial Operations with AWS at Hannover Messe 2026
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DUSSELDORF, Germany, April 21, 2026 /PRNewswire/ — Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, will demonstrate new approaches to factory design and industrial operations at Hannover Messe 2026, highlighting how cloud‑connected data, digital twins, autonomous systems and industrial AI can work together to support more flexible, resilient manufacturing. The joint demonstrations will run 20-24 April at the Amazon Web Services (AWS) booth in Hall 15, Stand D76.
The presentations combine Rockwell’s industrial automation, factory design software and autonomous mobile robots (AMRs) with AWS cloud and analytics capabilities, illustrating how manufacturers can connect physical operations with cloud‑based intelligence to gain deeper visibility and drive continuous optimization.
As part of the demonstration, Amazon’s Global Engineering Services team will show how it uses Rockwell’s Emulate3D™ dynamic digital twin software to create digital twins of fulfillment and industrial environments. Digital twin models enable teams to evaluate layouts and operational sequences early in the design phase, including physics-based simulation that connects to programmable logic controllers (PLCs), to complete testing and commissioning activities more efficiently. The digital twin is used pre-launch to test designs without physical hardware and discover errors before commissioning and then again post-launch to validate performance.
“Manufacturers are being asked to operate with greater agility while managing increased complexity across production and logistics,” said Felix Tang, senior manager strategic partnerships, Rockwell Automation. “By combining our industrial automation and domain expertise with AWS, we’re showing how manufacturers can connect data from machines, robots and material flow into a shared foundation that supports smarter decision‑making at scale.”
In collaboration with Amazon and AWS, Rockwell will show how digital twin environments can be deployed using a cloud-based architecture on AWS. The approach reflects how manufacturers can use cloud infrastructure to support distributed factory design and commissioning activities.
The companies will also show autonomous operations enabled by mobile robots. Industrial operations have traditionally relied on fragmented data from production equipment, material handling systems and enterprise applications. This lack of integration makes it difficult to understand how decisions in one area, such as logistics or workforce deployment, impact overall performance.
At Hannover Messe, Rockwell and AWS will show how these challenges can be addressed through a connected, cloud‑based scenario, using a simplified production logistics workflow to represent real‑world operations. While AMRs from OTTO, a Rockwell Automation company, manage material movement, a humanoid robot will demonstrate human‑centric tasks such as handling materials and engaging with visitors. Together, these systems generate operational data that can be aggregated through Rockwell software and securely connected to AWS, enabling insights beyond the factory floor across production, logistics and workforce activities.
The display highlights a shared data foundation, where data from autonomous systems is captured once and reused across monitoring, analytics and optimization workflows. By combining autonomous robotics, industrial software and cloud‑based analytics and AI, the demonstration shows how manufacturers can remove silos and shift from reactive to more adaptive, data‑driven operations.
In addition to existing offerings, Rockwell plans to make selected industrial software applications available through AWS Marketplace, including:
Emulate3D – Software used to develop digital twins for virtual factory design and commissioning activitiesOTTO Fleet Manager – Software used to manage and monitor autonomous mobile robot fleetsFactoryTalk Optix – A visualization and integration platform supporting HMI, IIoT and edge‑based applications
Attendees interested in seeing these innovative solutions from Rockwell and AWS can register for a free ticket to Hannover Messe.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2025. To learn more about how we are bringing Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.
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View original content:https://www.prnewswire.co.uk/news-releases/rockwell-automation-to-demonstrate-cloudconnected-factory-design-and-industrial-operations-with-aws-at-hannover-messe-2026-302747440.html
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