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VoIP Market in the UK to Grow by USD 4.3 Billion from 2024-2028, Driven by Rising Mobile Device Use and AI-Redefined Market Landscape – Technavio

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NEW YORK, Nov. 6, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global VOIP market in UK  size is estimated to grow by USD 4.3 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.3% during the forecast period. Increasing number of mobile computing devices is driving market growth, with a trend towards emerging use of voip assistants. However, signaling issues  poses a challenge.Key market players include 3CX, Ascom Holding AG, Avaya LLC, Berry Telecom Ltd., BT Group Plc, Bueno Technologies Inc., Cisco Systems Inc., Exponential-e Ltd., Focus Group, iHub, Microsoft Corp., Mitel Networks Corp., NEC Corp., Panasonic Holdings Corp., Plantronics Inc., Pragma Group, sipgate GmbH, Toshiba Corp., Vonage Holdings Corp., and Yealink Network Technology Co. Ltd.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (International VoIP calls and Domestic VoIP calls), Method (Computer to phone, Computer to computer, and Phone to phone), and Geography (Europe)

Region Covered

UK

Key companies profiled

3CX, Ascom Holding AG, Avaya LLC, Berry Telecom Ltd., BT Group Plc, Bueno Technologies Inc., Cisco Systems Inc., Exponential-e Ltd., Focus Group, iHub, Microsoft Corp., Mitel Networks Corp., NEC Corp., Panasonic Holdings Corp., Plantronics Inc., Pragma Group, sipgate GmbH, Toshiba Corp., Vonage Holdings Corp., and Yealink Network Technology Co. Ltd

Key Market Trends Fueling Growth

The UK market for Voice Over IP (VoIP) technology is experiencing significant growth due to the increasing popularity of voice assistants. Consumers are widely adopting AI systems like Alexa, Siri, and Google Assistant for web searches, product orders, and other tasks. VoIP assistants, such as Dialpad’s Voice Intelligence features, offer added benefits like recording and transcribing meetings, resulting in time and cost savings. These virtual assistants are becoming increasingly effective, handling more complex queries and automating routine tasks. The convenience and efficiency offered by VoIP assistants make them an essential tool for businesses and individuals alike, driving the growth of the VoIP market in the UK. 

VoIP, or Voice Over Internet Protocol, is a communication technology that allows voice and video calls to be made over the internet instead of traditional telephone lines. This trend is revolutionizing IT and Telecom industries, transforming Media and Entertainment, Retail and E-commerce sectors, and more. Web-based apps, domestic VoIP services, and flexible communication tools are increasingly popular. Devices like computers, smartphones, and tablets support VoIP, enabling instant messaging, file sharing, video conferencing, and computer-to-computer VoIP. 5G networks and mobile data plans are driving the growth of VoIP, making communication more economical and efficient. VoIP’s flexibility is ideal for remote work and communication solutions. Cloud-based services, artificial intelligence, customer service, and 5G technology are enhancing VoIP’s capabilities. With increasing internet access and mobile penetration, VoIP is becoming an essential communication tool for businesses worldwide. 

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Market Challenges

VoIP market growth may be hindered due to signaling challenges. H.323 and SIP are prominent signaling protocols, offering similar functionalities. However, they lack Quality of Service (QoS) guarantees and resource reservation. VoIP applications maintain active sessions with keep-alive messages, leading to significant signaling loads. Volte services require extra signaling for dedicated channels, escalating data transactions and signaling loads. These signaling issues could impede market expansion during the forecast period.The VoIP market is experiencing significant growth due to the increasing use of smartphones, tablets, and VoIP phones for communication. Instant messaging, file sharing, video conferencing, and computer-to-computer VoIP have become essential tools for businesses. However, the rise of these services presents challenges such as mobile data plans and 5G networks becoming crucial for seamless communication. Communication solutions, including cloud-based services, are becoming the norm for remote work and flexible communication. Artificial intelligence and customer service are also key areas of focus. 5G technology, internet access, and mobile penetration are driving the demand for voice multimedia and virtual communication services. Homogeneity between analog phone communication and IP telephony, broadband telephony, and internet telephony is essential for the telecommunications services market. Travel and tourism industries are also benefiting from cloud-based infrastructures and virtual communication services.

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Segment Overview 

This voip market in UK report extensively covers market segmentation by

Type 1.1 International VoIP calls1.2 Domestic VoIP callsMethod 2.1 Computer to phone2.2 Computer to computer2.3 Phone to phoneGeography 3.1 Europe

1.1 International VoIP calls-  The VoIP market has experienced significant growth in recent years, with businesses increasingly adopting this technology for cost-effective and flexible communication solutions. VoIP allows companies to make and receive calls over the internet, reducing the need for traditional landlines. This innovation enables businesses to communicate with clients and colleagues from anywhere in the world, enhancing productivity and global connectivity. VoIP also offers additional features such as call forwarding, voicemail, and conference calling, making it a valuable investment for businesses of all sizes.

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Research Analysis

The Voip market refers to the growing trend of using Voice multimedia over Internet networks for communication. This digitized transmission of voice calls and video calls is also known as IP telephony, broadband telephony, or Internet telephony. The market for telecommunications services is shifting towards cloud-based infrastructures and virtual communication services, offering homogeneity in communication across devices such as computers and smartphones. Analog phone communication is being replaced by flexible and economical Voip solutions. Communication technologies like Voip enable efficient communication for remote work and offer flexible communication tools. Artificial intelligence is being integrated into Voip services to enhance customer experience. 5G technology and improved Internet access are expected to further boost the growth of the Voip market. With the increasing popularity of cloud-based services, Voip is set to revolutionize the way we communicate. Whether it’s for making voice calls or video calls, Voip offers a more efficient and cost-effective solution for communication needs.

Market Research Overview

The Voip market refers to the growing industry of Voice multimedia communication over Internet networks. This digitized transmission of voice and multimedia content is made possible through IP telephony, broadband telephony, and Internet telephony. The market for telecommunications services is experiencing a significant shift towards cloud-based infrastructures and virtual communication services. Homogeneity between devices such as computers, smartphones, tablets, and VoIP phones is driving the demand for flexible and economical communication solutions. Industries like travel and tourism, IT and Telecom, Media and entertainment, Retail and e-commerce, and Web-based apps are increasingly relying on VoIP services for communication efficiency. Voice calls, video calls, instant messaging, file sharing, video conferencing, and computer-to-computer VoIP are becoming essential tools for businesses and individuals. The rise of mobile data plans, 5G networks, and communication solutions like artificial intelligence, customer service, and cloud-based services are further expanding the reach and capabilities of VoIP. With the increasing penetration of mobile devices and 5G technology, Internet access is becoming more ubiquitous, making VoIP an indispensable part of modern communication.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeInternational VoIP CallsDomestic VoIP CallsMethodComputer To PhoneComputer To ComputerPhone To PhoneGeographyEurope

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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ATTACK SHARK Unveils RS6 ULTRA, a Flagship Esports Mouse Featuring Its Proprietary Magnetic Hot-Swappable Battery Technology

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NEW YORK , July 21, 2026 /PRNewswire/ — Gaming peripheral brand ATTACK SHARK has announced the upcoming launch of the RS6 ULTRA, its most advanced wireless gaming mouse to date. Designed for competitive FPS players and the premium esports peripheral market, the new model combines a lightweight carbon fiber structure, flagship sensing technology, low-latency wireless performance, and a magnetic hot-swappable battery system.

The RS6 ULTRA’s magnetic hot-swappable battery system is designed to eliminate the compromises associated with conventional wireless gaming mice. Unlike integrated lithium battery designs that require wired charging and eventually suffer from battery aging, or conventional removable battery systems that depend on battery doors and latch mechanisms, the RS6 ULTRA features a proprietary magnetic alignment design with gold-plated contacts, enabling fast, tool-free battery replacement without disrupting wireless operation. Its dual-battery system further ensures uninterrupted gameplay by allowing one battery to power the mouse while the included 8K receiver simultaneously charges the spare, providing continuous wireless performance and a longer product lifecycle through easily replaceable batteries.

Another key feature is ATTACK SHARK’s patented adjustable sensor positioning system. Five mechanical adjustment positions allow players to customize sensor placement to suit hand size, grip style, and aiming preference. This personalized alignment is designed to support more consistent aiming and reduce tracking deviation during rapid movements.

The RS6 ULTRA is powered by a customized PixArt PAW3955MAX sensor and the latest Nordic nRF54L15 wireless MCU, delivering the performance demanded by today’s competitive FPS players. The sensor natively supports polling rates of up to 8,000Hz (8K), as well as 1-DPI incremental adjustment for precise sensitivity control. With up to 52,000 DPI, 850 IPS tracking speed, 75G acceleration, and five adjustable lift-off distance settings, it ensures exceptional tracking accuracy and responsiveness during rapid flick shots, precise target acquisition, and high-speed movement in fast-paced titles such as VALORANT, Counter-Strike 2, and Apex Legends.

Built on the Nordic nRF54L15 platform, the RS6 ULTRA delivers enhanced scanning performance, wireless stability, and power efficiency. At a 1,000Hz polling rate, it provides up to 800 hours of battery life, reducing charging interruptions during extended training and competition. The combination of stable wireless connectivity and long endurance allows players to stay focused on performance rather than power management.

Complementing the hardware, ATTACK SHARK’s proprietary wireless transmission technology delivers button latency of less than 0.168 milliseconds in 8K mode, helping ensure that every click is transmitted with exceptional speed and consistency. The shark fin-inspired 8K receiver features an extended antenna for improved signal strength, along with LED indicators for connection status, polling rate, and battery level. Together, these technologies make the RS6 ULTRA a wireless flagship solution for fast-paced competitive shooters, providing the responsiveness and reliability demanded by players of VALORANT, Counter-Strike 2, and Apex Legends.

The RS6 ULTRA features a carbon fiber hybrid injection-molded chassis with a ventilated hollow-shell design that balances low weight, structural strength, comfort, and heat dissipation during extended gaming sessions. A glass-like cooling surface treatment helps reduce discomfort caused by perspiration, while a CNC-machined metal scroll wheel and anodized components improve durability and wear resistance.

Built for serious FPS competitors and enthusiasts, the RS6 ULTRA delivers precision, responsiveness, customization, and endurance expected from a flagship esports mouse.

For more information, visit https://attackshark.com/ or connect with the brand on social media and Discord.

To place an order, visit ATTACK SHARK Amazon Store for the US, UK, Europe, AU, MX, SA and Japan.

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SOURCE ATTACK SHARK

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EnKash Introduces India’s First Meal Card with UPI Payments

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EnKash extends its UPI capabilities to meal card allowances, combining the convenience of UPI, the reach of RuPay, and tax-efficient employee benefits.

MUMBAI, India, July 22, 2026 /PRNewswire/ — EnKash, India’s leading business payments and spend management platform, today announced the launch of UPI-based payments on its Meal Card. With this addition, employees can make payments directly from their meal card balance by scanning eligible UPI QR codes at food and grocery merchants.

This makes EnKash the first provider in India to enable UPI payments directly from a meal benefit balance.

The new capability extends the UPI infrastructure that EnKash already offers across its Prepaid Payment Instrument portfolio. It brings the familiarity and convenience of UPI to structured meal benefits, allowing employees to use their meal allowance through a payment method that has become a part of everyday life in India.

The timing is also significant. Under the revised Income-tax reforms, eligible meal benefits of up to ₹200 per meal are available under both the old and new tax regimes, subject to prescribed conditions. Employees can receive up to ₹1,05,600 annually as a tax-free meal benefit. For HR teams, this makes meal benefits more inclusive, valuable and easier to offer across the workforce.

The solution combines:

UPI-based scan-and-pay convenienceLargest acceptance infrastructure of RuPayMerchant category-based spending controlsPhysical and virtual meal cardsReal-time transaction visibilityCentralised card issuance, loading and management for employers

Employers can issue cards, load meal balances, set spending controls and track transactions through a centralised platform. Merchant category controls help ensure that the meal balance is used only for eligible expenses.

“Employee benefits should be as seamless as everyday payments. By bringing UPI to meal benefits, we’re enabling employees to pay the way they already do while helping employers deliver a simpler and more digital-first experience,” said Priya Sharma, Head of Product at EnKash.

“This launch brings together the power of RuPay, the familiarity of UPI and the tax efficiency of meal benefits. It also reflects the strength of the payments stack EnKash has already built across its PPI products.”

The UPI-enabled Meal Card is supported by EnKash’s existing payments and prepaid infrastructure. The company already provides UPI-based payment capabilities across its prepaid products and also offers businesses a wider payments suite covering prepaid cards, employee benefits, expense management, petty cash, corporate payments, payment gateway, and rewards.

About EnKash

EnKash is India’s first full-stack payments and spend management platform, empowering 5,000+ businesses to automate payments, expenses, and employee benefits. Holding PA, PPI, and Bharat Connect (BBPOU) licenses, EnKash offers a unified financial orchestration suite backed by $23M in funding. By partnering with leading banks and networks like NPCI and Visa, EnKash delivers secure, scalable solutions that make enterprise financial operations faster, smarter, and fully compliant.

For media inquiries, email: marketing@enkash.com

 

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SunTec India Launches Proprietary eCommerce Price Monitoring Platform Delivering 99%+ Accuracy with Human-Verified Pricing Intelligence

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NEW DELHI, July 21, 2026 /PRNewswire/ — SunTec India today announced the launch of its proprietary, in-house-built eCommerce price monitoring platform, a purpose-built pricing intelligence solution that tracks competitor prices across multiple channels in real time and pairs automated data collection with human QA verification.

The platform supports pricing, sales, and marketplace teams by combining automated data collection, AI-powered product matching, anomaly detection, and analyst-led verification for quality assurance. It enables businesses to monitor competitor prices, promotional movements, Buy Box signals, and Minimum Advertised Price (MAP) violations across key marketplaces & retailer websites.

Unlike generic SaaS tools that hand back raw data for clients to clean and interpret, SunTec India controls its platform end-to-end, from data collection to matching rules, allowing continuous improvement based directly on client needs.

The platform’s core capabilities include:

Real-time, multi-channel monitoring across Amazon, eBay, Walmart, and other marketplaces, and custom URL tracking for any publicly accessible website.AI-powered product matching using EAN/GTIN identifiers for exact matches and ML models for comparable products, achieving 99%+ matching accuracy.MAP violation alerts delivered within agreed SLA windows, with violation logs formatted for legal, sales, and distributor review.Buy Box and dynamic repricing intelligence compatible with Repricer.com, Linnworks, ChannelAdvisor, and other major repricing platforms.Promotional and deal monitoring timed to peak events like Black Friday, Prime Day, and Q4, giving teams lead time to respond.

Built on a proprietary AI crawler, optimized for dynamic page rendering and anti-bot environments, the platform handles JavaScript-rendered pages and pricing overlays that defeat standard scrapers, while continuously learning from detection patterns to maintain collection reliability.

“Self-service tools give you a dashboard and leave the hard part to you,” said Mr. Ravi Kant, Vice President – eCommerce Division, SunTec India.

“What sets our platform apart is the human-in-the-loop layer. AI detects; our analysts verify. Every anomaly is reviewed by a QA analyst before it reaches the client. Our goal is to help clients identify pricing gaps, protect margins, track violations, and respond to competitor moves before they impact revenue,” he added.

About SunTec India

SunTec India is an IT and digital services company delivering technology-led, data-driven business solutions. Founded in 1999, the company has served 8,530+ clients across 50 countries, supported by 1,500+ full-time professionals and a 95%+ client retention rate. SunTec India combines human expertise with AI-enabled technologies to improve operational efficiency, strengthen competitiveness, and create long-term value for businesses worldwide.

Media Contact: 
Rohit
rohit@suntecindia.com  

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