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Gamification Market to Grow by USD 43.09 Billion (2024-2028), Driven by Rising Adoption in E-Learning, AI-Powered Report Highlights Market Transformation – Technavio

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NEW YORK, Nov. 13, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global gamification market size is estimated to grow by USD 43.09 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 29.52% during the forecast period. Increasing adoption of gamification in e-learning is driving market growth, with a trend towards rise in strategic alliances in the global gamification market. However, lack of awareness and inconsistency of gamification poses a challenge.Key market players include Allen Interactions Inc., Ambition, Aon plc, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Application (Consumer-driven application and Enterprise-driven application), End-user (Healthcare, Entertainment, Retail, Education, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Allen Interactions Inc., Ambition, Aon plc, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE

Key Market Trends Fueling Growth

The global gamification market is witnessing an increase in strategic alliances among vendors to expand their reach and enhance their offerings. In June 2022, Microsoft Corp. Introduced gaming features to its Edge browser to cater to the growing demand for gamification. Similarly, in October 2021, Learning Technologies Group Plc (LTG) acquired GP Strategies Corp., a gamification solutions provider, to expand its international footprint and focus on delivering measurable results. These strategic moves will lead to the development of advanced gamification solutions, contributing positively to the market’s growth during the forecast period. 

The Gamification Market is experiencing significant growth as more Organisations adopt gamification software to engage employees and enhance customer relationships. E-learning and game-design features are popular gaming ideas, with AI-based technologies like those from Attensi, Ambition, and Axonify, driving personalized experiences. Employee rewards and recognition are key motivators, with ROI a major consideration. AI, AR, VR, and mixed reality technologies are trending, with applications in sectors like real-estate, wealth management, move management, and telecom. Service Corporation International, SAP Community Network, and SAP TwoGo are notable adopters. Consulting and implementation firms like Gong and Qualtrics offer customized solutions. SaaS and mobile devices enable on-premise and cloud deployment. Vitality and SAP Fitness application provide AI-driven insights. 

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Market Challenges

The implementation of gamification in corporate training programs is a growing trend, yet many organizations are unaware of its potential benefits and the associated costs. Small and medium enterprises, in particular, may be hesitant to invest in gamification software due to limited IT budgets. The lack of knowledge and inconsistent results from outsourced training programs can increase the risk of gamification implementation failure. For instance, Marriott Hotel invested significantly in a gamified training program, but employees found it time-consuming and not effective. Consequently, the high cost of gamification solutions can result in financial loss for companies if not executed properly. Therefore, increasing awareness and understanding of gamification among organizations and ensuring consistent implementation are crucial for the growth of the global gamification market.The Gamification Market is thriving, with businesses leveraging rewards and recognition to boost engagement and productivity. ROI is a key driver, with services including consulting and implementation delivering significant value. Telecom and SAP segments lead the way, utilizing gamification systems to enhance customer experience and innovation. AI-driven insights from platforms like Qualtrics and Vitality provide valuable data. SaaS solutions, mobile devices, and social networking sites dominate, engaging target audience members through mobile applications and surveys. Marketers tap into gamification for profitability, with advanced technologies like ML driving innovation in the gaming industry. Retail industry verticals, especially online retailers, use gamification to boost sales growth, customer retention, brand advocacy, and loyalty. Solutions include SAP Community Network, SAP TwoGo, and SAP Fitness application. Tapjoy offers progress charts and marketing tools, while e-commerce trends continue to fuel demand for gamification systems.

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Segment Overview

This gamification market report extensively covers market segmentation by

Application 1.1 Consumer-driven application1.2 Enterprise-driven applicationEnd-user 2.1 Healthcare2.2 Entertainment2.3 Retail2.4 Education2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Consumer-driven application- The gamification market is experiencing significant growth as businesses integrate game elements into their strategies to engage customers and boost productivity. This trend is driven by the desire to enhance user experience and encourage desired behaviors through rewards and competition. Companies across various industries, including healthcare, education, and finance, are adopting gamification to improve customer loyalty and employee performance. The market is expected to continue expanding due to its proven effectiveness in driving business results.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The Gamification Market is experiencing significant growth due to the increasing adoption of gamification systems in various industries to enhance engagement, productivity, and innovation. Rewards and recognition are key drivers, offering tangible benefits for both organizations and individuals. The Return on Investment (ROI) for gamification is substantial, with improvements in employee motivation, customer loyalty, and data analysis. The Services segment, including consulting and implementation, plays a crucial role in the market. Telecom companies are major adopters, integrating gamification into their offerings for mobile devices. SAP Community Network and SAP TwoGo are notable examples of gamification software in action. Human behavior is a critical focus, with gamification systems designed to leverage game-design features and gaming ideas to influence behavior. AI is a growing trend, with AI-powered gamification systems offering personalized experiences. The Retails industry vertical is a significant market, with gamification used for customer engagement and employee rewards. The Solution component segment includes various offerings, from software to mobile applications. Marketers and organizations across industries are embracing gamification to enhance their offerings and build stronger customer relationships. E-learning is another area where gamification is making a mark, with game-like features used to increase engagement and improve learning outcomes.

Market Research Overview

The Gamification Market is experiencing significant growth due to the increasing emphasis on Rewards and Recognition as effective tools for driving employee motivation and customer engagement. The Return on Investment (ROI) for gamification solutions is proving to be profitable for enterprises across various industries, including Telecom, Retail, and E-learning. The Services segment, including Consulting and Implementation, is a key driver of market growth. Advanced technologies such as AI-driven insights, ML (Machine Learning), AR (Augmented Reality), and VR (Virtual Reality) are transforming gamification systems. SAP Community Network and SAP TwoGo are leading the way with their innovative gamification applications like the SAP Fitness application. Marketers are leveraging gamification to increase profitability by engaging their target audience members through mobile devices and social networking sites. Mobile applications like Tapjoy offer progress charts and other game-design features to keep users engaged. Innovation in gamification is not limited to the gaming industry. Organizations in sectors like Wealth management, Real-estate, and Space planning are using gamification software to improve productivity and customer relationships. Employee rewards and customer loyalty are key motivators for adopting gamification solutions. The Retail industry vertical is experiencing a gamification adoption due to the e-commerce trend and the need for brand advocacy. Online retailers are using gamification to enhance the customer experience and boost retail sales growth. The Solution component segment includes Gamification software, which is seeing increased demand as more organizations adopt a customer-centric approach. On-premise and cloud deployment options offer flexibility for organizations with different IT infrastructure needs. Some notable players in the market include Attensi, Ambition, Gong, Axonify, and Grand River Hospital. These companies are using AI-based technologies and game-design features to create engaging experiences that drive employee motivation and customer loyalty.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationConsumer-driven ApplicationEnterprise-driven ApplicationEnd-userHealthcareEntertainmentRetailEducationOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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ZKH Group Limited to Announce First Quarter 2026 Financial Results on Thursday, May 21, 2026

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SHANGHAI, May 7, 2026 /PRNewswire/ — ZKH Group Limited (“ZKH” or the “Company”) (NYSE: ZKH), a leading maintenance, repair and operations (“MRO”) procurement service platform in China, today announced that it will release its unaudited financial results for the first quarter 2026, on Thursday, May 21, 2026, before the open of the U.S. markets.

The Company’s management will hold an earnings conference call on Thursday, May 21, 2026 at 7:00 A.M. U.S. Eastern Time (7:00 P.M. Beijing/Hong Kong Time) to discuss the financial results. Listeners may access the call by dialing the following numbers:

United States (toll free):

+1-888-317-6003

International:

+1-412-317-6061

Mainland China (toll free):

400-120-6115

Hong Kong (toll free):

800-963-976

Hong Kong:

+852-5808-1995

Access Code:

2335796

A replay of the conference call will be accessible by phone one hour after the conclusion of the live call at the following numbers, until May 28, 2026:

United States:

+1-855-669-9658

International:

+1-412-317-0088

Replay Access Code:

6840038

A live and archived webcast of the conference call will also be available on the Company’s investor relations website at https://ir.zkh.com.

About ZKH Group Limited

ZKH Group Limited (NYSE: ZKH) is a leading MRO procurement service platform in China, underpinned by robust supply chain capabilities and dedicated to serving customers globally through a product-led, agentic AI-driven approach. Through its primary online platforms, the ZKH platform, the GBB platform and the Northsky platform, along with innovative technology and extensive industry expertise, the Company provides bespoke MRO procurement solutions to a diverse and loyal customer base. These solutions encompass hyper-personalized product curation from a comprehensive selection of quality products at competitive prices. Additionally, the Company ensures timely and reliable product delivery through professional fulfillment services. By focusing on reducing procurement costs and addressing management efficiency challenges, ZKH is transforming the opaque MRO procurement process and empowering all stakeholders across the value chain.

For more information, please visit: https://ir.zkh.com.

For investor and media inquiries, please contact:

ZKH Group Limited
IR Department
E-mail: IR@zkh.com

Christensen Advisory
Email: zkh@christensencomms.com

View original content:https://www.prnewswire.com/news-releases/zkh-group-limited-to-announce-first-quarter-2026-financial-results-on-thursday-may-21-2026-302765384.html

SOURCE ZKH Group Limited

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Goldman Sachs, J.P. Morgan, TD Securities, Morgan Stanley, and Bank of America Join LTX in Bid to Unlock Greater Liquidity in Corporate Bonds

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Broadridge-backed LTX to add Representatives from J.P. Morgan and TD Securities to its Board of Directors

NEW YORK, May 7, 2026 /PRNewswire/ — LTX, an AI-powered corporate bond e-trading venue backed by global Fintech leader, Broadridge Financial Solutions, Inc. (NYSE:BR), today announced that Goldman Sachs, J.P. Morgan, TD Securities (through its subsidiary, TD Financial Products LLC), Morgan Stanley, and Bank of America have joined LTX as fully integrated liquidity providers. This major milestone underscores the participants’ commitment to serving buy-side clients by delivering increased choice and improving liquidity in fixed income markets. J.P. Morgan and TD Securities will each appoint a representative to LTX’s Board of Directors.

The AI-powered LTX corporate bond e-trading platform offers investors access to a suite of innovative trading tools including the award-winning BondGPTSM solution. These leading dealers will provide investment grade and high yield bond liquidity on the platform, joining 40+ liquidity providers and 100+ buy-side investors already on LTX.

Patrick Whelan, Global Head of FICC Digital Markets at JP Morgan, said, “In a competitive market, we’re committed to supporting new entrants and fostering greater competition in the US credit multi-dealer platform landscape. Our collaboration with LTX leverages innovative technology to broaden investor access, enhance liquidity, and streamline execution—empowering clients with more choice and driving industry advancement.”

“We’ve been impressed by LTX’s commitment to deliver innovative execution and artificial intelligence solutions to both sell-side and buy-side participants,” said Marty Mannion, Co-Head of TD Financial Products.  “We are excited to enter into this strategic partnership and accelerate these efforts to drive greater efficiencies in the corporate bond market.”

“We are excited to welcome these five leading dealers as fully integrated liquidity providers and look forward to working with them to drive increased liquidity and execution in the fixed income marketplace,” said Chris Perry, President of Broadridge. “Broadridge’s commitment to helping our clients innovate and grow through cost effective technology solutions is further reinforced by the inclusion of these premier institutions. I’m also excited to welcome J.P. Morgan and TD Bank to the Board of LTX.”

“We’re thrilled to be working with Goldman Sachs, J.P. Morgan, TD Securities, Morgan Stanley, and Bank of America as liquidity providers on LTX,” said Jim Kwiatkowski, CEO of LTX. “The combination of LTX’s innovative trading tools and AI-powered workflows with the deep liquidity and market expertise of these leading institutions positions us to help transform corporate bond trading. Together, we are unlocking liquidity, optimizing efficiency, and helping drive down trading costs for the market. It’s an exciting time for LTX, for our growing list of buyside clients, and for the future of corporate bond trading.”

Backed by Broadridge, LTX was created to address corporate bond market challenges that have slowed the growth in adoption of electronic trading compared to other markets by offering certain benefits. These include facilitating essential dealer-client relationships, lower trading and data costs, and better e-trading options for large sized trades. Partnering with some of the leading market participants, LTX is uniquely positioned to address these industry pain points by using patented AI and execution protocols to deliver improved liquidity at a lower cost, while facilitating relationships between dealers and buy-side clients through direct, fully disclosed trading. The addition of these liquidity providers underscores LTX’s position as a dynamic marketplace for buy- and sell-side corporate bond market participants.

LTX’s latest  innovation, BondGPT Intelligence, brings GenAI-powered insights directly into investing and trading workflows, anticipating traders’ needs and helping them identify opportunities and execute trades more efficiently. Using patented technology for the methods and systems behind BondGPT including the large language model (LLM) orchestration of machine learning agents, these milestones build on LTX’s legacy of harnessing innovation to further electronify the corporate bond market and reinforce Broadridge’s commitment to advancing intelligent trading solutions.

About LTX
LTX is an electronic trading platform that enables corporate bond market participants to trade smarter, combining powerful, patented artificial intelligence with innovative e-trading protocols to improve liquidity, efficiency, and execution. The Liquidity Cloud is LTX’s secure network of actionable disclosed sell-side axes and anonymous buy-side indications of interest (IOIs). LTX leverages Broadridge Business Process Outsourcing, LLC as its broker dealer.

For more information about LTX, please visit www.ltxtrading.com.

About Broadridge
Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences.

Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in tokenized and traditional securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.

For more information about us, please visit www.broadridge.com 

Broadridge Contacts:

Investors:
broadridgeir@broadridge.com           
Media:
Gregg.Rosenberg@broadridge.com 

 

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SOURCE Broadridge Financial Solutions, Inc.

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Electric Era Teams with WEX to Drive Customers and Revenue to Retail-Based Charging Locations

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SEATTLE, May 7, 2026 /PRNewswire/ — Electric Era, America’s leading retail-first EV charging company, today announced the addition of WEX® fleet payment processing services to their retail-based EV fast charging systems across the U.S.

Adding WEX fleet cards as a payment option underscores Electric Era’s unique strategy to design DC fast charging systems that function as marketing platforms for retailers to draw-in customers to grow sales revenues. With WEX, Electric Era’s chargers are available to WEX Fleet EV drivers to use at prominent fuel retailers in the Skycharger Network, Plaid Pantry and Space Age locations, and will be rolling out across Electric Era stations at Love’s Travel Stops, Giant Eagle and more soon.

“Our vision is to make EV charging as ubiquitous as traditional petroleum fueling with equally dependable charging stations located in safe, accessible locations to drive traffic and revenues to retail and food establishments,” said Quincy Lee, Electric Era CEO and founder. “By adding WEX, we’re creating new opportunities to drive even more store traffic to our retail customers, while simplifying payment processing for EV drivers and fleet operators.”

With the addition of WEX, commercial EV drivers will be able to use their WEX EV RFID or WEX DriverDash® mobile app to charge at Electric Era EV charging sites, and utilize WEX’s proprietary payment network to process payments, while simultaneously capturing charging data, driver ID, locations and vehicle mileage. This allows fleet managers to simplify billing, controls and expense tracking for both their electric-powered and internal combustion engine (ICE) fleet vehicles simultaneously.

“We’re focused on making mixed-energy fleet management seamless for fleet operators, and this is an important step toward making that happen,” said Sarah Booth, senior director, WEX Connected Fleet. “This collaboration with Electric Era adds reliable, retail adjacent EV fast charging to our growing network and will help our customers efficiently manage both electric and traditional fueled vehicles within a single account.”

Simple and easy to use, Electric Era’s EV chargers are available to all EV drivers and do not require special apps or accounts to use them. Simply tap a valid credit, debit or – and now a WEX RFID card – to pay for charging. EV fleet drivers can also pay via the WEX DriverDash mobile app.

A Retail-First EV Charging Platform
Founded by a SpaceX engineer, Electric Era reimagines high-power EV charging systems from the ground up to break down the barriers to rapid deployment of highly reliable DC fast charging systems. To make level-3 DC fast charging a profitable, market-driven solution, Electric Era designed their chargers specific for retail businesses to leverage retail adjacency and utilize the charging kiosks as an extension of company brand and retail space.

Electric Era’s patented battery-backed power architecture and energy management system enables their chargers to be installed as fast as 60-days, while delivering 400 kW max charge output with 99.8% per-port reliability – the new industry standard.

To help convenience stores and fuel retailers leverage the unique revenue-driving opportunities of DC fast charging systems, Electric Era provides complete start-to-finish, turn-key installations of their retailer-branded chargers – including successfully coordinating grant funding that reduces upfront CapEx costs to de-risk deployments and generate faster ROI.

About Electric Era
Electric Era is the only full-service EV charging solutions provider focused on the rapid deployment of highly reliable Level-3 DCFC systems at retail locations to grow and extend their retail space. Electric Era’s patented battery-backed charging architecture and bespoke, retail-first charging solutions deliver industry-leading power and reliability in a package that dramatically reduces installation time and energy costs.

For more information and the latest Electric Era updates, go to electricera.tech or follow us on
X: @ElectricEraTech LinkedIn: Electric-Era Facbook: ElectricEraTechnologies and YouTube: electricera.tech

SIDEBAR

HED: Electric Era + WEX® Opening Doors to Fleet Productivity and Retail Opportunities

As transportation-centric businesses accelerate EV adoption to reduce carbon emissions and lower operating costs, the Electric Era + WEX alliance enables fleet operators to:

Simplify company/driver-specific dashboards to simultaneously track both petro-fuel and electric charging platformsTrack EV specific expenses as a line item in familiar report formats – with similar levels of oversight and control as petroleum refuelingAllow retailers to gain access to WEX’s customer base to help attract new customers and increase store traffic for additional retail revenuesOpens the door to future QSR/fuel retailer loyalty program offerings via Electric Era’s EV charging systemsFurther strengthens Electric Era’s retail-first EV charging systems for retail and QSR/refueling locations and leader in public/private funded installations

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SOURCE Electric Era

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