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Sports Tourism Market to Grow by USD 771.4 Billion (2024-2028), Driven by Rising Sporting Events, with AI Impacting Market Trends – Technavio

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NEW YORK, Nov. 18, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global sports tourism market size is estimated to grow by USD 771.4 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  15.2%  during the forecast period. Increasing number of sporting events is driving market growth, with a trend towards development of VR technology. However, cancelation of sports events due to financial constraints  poses a challenge.Key market players include ATPI Ltd., BAC Sports Ltd., DTB Sports Management Ltd., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Sports Travel and Tours Pty Ltd., International Sports Management Inc., ITC Travel Group, JTB India Pvt. Ltd., Kintetsu Group Holdings Co. Ltd., Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sports Travel and Hospitality Group Ltd., Sportsnet Corp. Pty Ltd., The Hospitality Group, Thomas Cook India Ltd., travelOsports, Veda Sports Marketing Pvt. Ltd., and Victory Sports Tours.

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Sports Tourism Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 15.2%

Market growth 2024-2028

USD 771.4 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.87

Regional analysis

Europe, APAC, North America, South America, and Middle East and Africa

Performing market contribution

Europe at 46%

Key countries

US, Germany, UK, France, and Japan

Key companies profiled

ATPI Ltd., BAC Sports Ltd., DTB Sports Management Ltd., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Global Sports Travel and Tours Pty Ltd., International Sports Management Inc., ITC Travel Group, JTB India Pvt. Ltd., Kintetsu Group Holdings Co. Ltd., Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sports Travel and Hospitality Group Ltd., Sportsnet Corp. Pty Ltd., The Hospitality Group, Thomas Cook India Ltd., travelOsports, Veda Sports Marketing Pvt. Ltd., and Victory Sports Tours

Market Driver

The sports tourism market is a thriving industry, with motorsport, cricket, tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, marathons, triathlons, adventure races, and various other sports events attracting millions of fans and travelers each year. Travel agencies, tour operators, hospitality chains, event management companies, and Olympic host cities form strategic partnerships to provide world-class sports experiences and turn sports events into premier travel destinations. Historical data shows sustained growth in sports tourism, with visitor numbers projected to increase due to the allure of live entertainment and experiences. However, challenges such as seasonal fluctuations, infrastructure limitations, and financial challenges persist. Event organizers must ensure profitability and long-term sustainability by addressing these issues and implementing sustainable practices, eco-friendly initiatives, and conservation efforts. Sports tourists seek adrenaline-fueled experiences, and adventure tourism, safari tourism, and travel & outdoor activities are captivating frontiers for the industry. Destination appeal, visitor experiences, and regional tourism revenues contribute to economic growth. Partnership initiatives between sports industries and tourism practices are essential for overall sustainability and attracting potential tourists to predictable conditions. 

The emergence of Virtual Reality (VR) technology poses potential challenges to the sports tourism industry. VR refers to the generation of interactive and simulated environments using computers and software. This technology enables users to engage in virtual activities, including sports, through simulations. The number of VR applications in sports is growing, with offerings such as Facebook Spaces and VR stadium views. These simulations provide experiences, including suite views, player information, and game rewind features. While still in its early stages, the integration of VR technology in sports could significantly impact the industry by offering alternative ways to experience live events. 

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Market Challenges

The sports tourism market encompasses various segments like Motorsport, Cricket, Tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Adventure races, and more. Travel agencies, tour operators, hospitality chains, event management companies, and Olympics are key players. Partnership initiatives between these industries and sports events create a premier travel destination for fans and travelers. However, challenges exist. Seasonal fluctuations and infrastructure limitations in arenas, training centers, and recreational facilities impact visitor numbers. Financial challenges for event organizers can affect profitability and long-term sustainability. Pitfalls include unpredictable conditions, carbon footprints, and environmental awareness. Safari tourism offers adrenaline-fueled experience. However, it faces challenges such as eco-friendly initiatives and conservation efforts to ensure overall sustainability for visitors and top-tier athletes. Regional tourism revenues and economic growth are crucial for host cities. In conclusion, the sports tourism market requires strategic partnerships, sustainable practices, and predictable conditions to ensure sustained growth. Event hosting and visitor experiences remain the focus, with a balance between financial success and environmental awareness.Sports tourism relies on the organization of sports events to attract tourists. Hosting such events necessitates significant financial investment. Investors are crucial for funding the management, marketing, and operation of sports leagues. Expenses include marketing costs, player and staff salaries, and infrastructure development. Over the years, these expenses have risen significantly due to the pursuit of broader reach and larger fan bases. Franchise sales in sports leagues like IPL, PSL, and Big Bash League are a common means of securing investor support.

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Segment Overview 

This sports tourism market report extensively covers market segmentation by  

Type 1.1 Domestic sports tourism1.2 International sports tourismProduct 2.1 Soccer tourism2.2 Cricket tourism2.3 Tennis tourism2.4 OthersArea 3.1 Passive sports tourism3.2 Active sports tourismGeography 4.1 Europe4.2 APAC4.3 North America4.4 South America4.5 Middle East and Africa

1.1 Domestic sports tourism-  Domestic sports tourism is a significant segment in the global sports tourism market. This type of tourism involves tourists traveling to sports events within their own countries for participation or spectatorship. Domestic sports tourism includes expenditures on hospitality and merchandise related to the sports event. Many domestic sports leagues take place worldwide, attracting a large number of domestic tourists due to the convenience of regional transportation, uniform currency, and cultural familiarity. Governments and sports teams are facilitating fan travel between venues, such as Qatar’s Doha Metro and free shuttle buses. The growth of domestic sports tourism is driven by the expansion of developing economies, offering economic opportunities and regional benefits. The domestic sports tourism market is projected to experience year-over-year growth rate during the forecast period, making it an attractive segment for investors. Familiarity with a country’s tourism policies, government rules, and adventure sports risks also contribute to its growth.

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Research Analysis

The sports tourism market is a thriving industry that brings together the excitement of sports and the allure of travel. Motorsport, cricket, tennis, and soccer are just a few of the popular sports that attract fans and travelers from around the world. Major events like the FIFA World Cup and UEFA Champions League draw massive crowds, boosting the economies of host cities and countries. Partnership initiatives between sports industries and tourism sectors have led to innovative event hosting and enhanced visitor experiences. Destination appeal and sustained growth are key factors in becoming a premier travel destination for sports fans. Leisure travelers also seek unique experiences, making sports events an integral part of their itinerary. Marathons, triathlons, and other endurance races offer participants and spectators a challenging and rewarding experience. Basketball, baseball, hockey, and other sports continue to captivate audiences and contribute to the growth of the sports tourism market.

Market Research Overview

The sports tourism market encompasses various segments, including Motorsport, Cricket, Tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Adventure races, and more. Travel agencies, tour operators, hospitality chains, event management companies, and Olympic games are key players in this industry. Strategic partnerships and event hosting in premier travel destinations offer sustained growth and experiences for fans and travelers. Sports tourists seek adrenaline-fueled adventures, live entertainment, and value-added services. Historical data projects a captivating frontier for this market, with segments covered including Basketball, Baseball, Hockey, Soccer, and more. However, pitfalls and challenges include seasonal fluctuations, infrastructure limitations, financial challenges for event organizers, and the need for sustainable practices and eco-friendly initiatives. Safari tourism is an emerging trend, offering unique experiences and contributing to regional tourism revenues and economic growth. The market’s long-term sustainability relies on predictable conditions, travel and outdoor activities, and a focus on overall sustainability, including sustainable practices, conservation efforts, and environmental awareness to minimize carbon footprints and maintain visitors’ interest. Top-tier athletes and host cities also play a significant role in attracting potential tourists and enhancing the market’s profitability.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeDomestic Sports TourismInternational Sports TourismProductSoccer TourismCricket TourismTennis TourismOthersAreaPassive Sports TourismActive Sports TourismGeographyEuropeAPACNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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CasinoPartiesLLC.com Expands Premier Casino Party Rentals in Manhattan, NY — Authentic Tables, Professional Dealers, Custom Packages for Corporate & Private Events

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Top-rated Manhattan casino party rental company offers fully staffed blackjack, roulette and craps experiences to elevate corporate events, weddings and private parties across New York City

MANHATTAN, N.Y., May 2, 2026 /PRNewswire-PRWeb/ — CasinoPartiesLLC.com, a leading provider of casino party rentals in Manhattan, NY, today announced expanded availability and new customizable event packages for corporate events, private parties, fundraisers and weddings throughout New York City. With authentic casino tables, professional and entertaining dealers, premium play-money chips and signage, CasinoPartiesLLC.com delivers a turnkey casino entertainment experience that brings the excitement of Las Vegas to Manhattan venues.

“CasinoPartiesLLC.com delivers authentic casino table rentals and professional dealers throughout Manhattan, NY — offering turnkey, customizable packages that transform corporate events, weddings and fundraisers into high‑energy, engaging experiences across Midtown, Chelsea and the Upper East Side.”

Focused on delivering safe, legal and memorable experiences, CasinoPartiesLLC.com offers:

Casino table rentals: blackjack, roulette, craps, poker tables sized for intimate and large gatheringsProfessional dealers and croupiers trained in guest interaction and game managementFully customizable packages: themed décor, tournament-style play, prize support, and multi-table setupsPortable, all-inclusive service: setup, teardown, on-site management, and event coordinationService across Manhattan neighborhoods and greater NYC, including Midtown, Upper East Side, Chelsea, and downtown venues

“Our Manhattan clients want authentic casino entertainment without the hassle of sourcing equipment or personnel,” said Ismael Qureshi, CEO of CasinoPartiesLLC.com. “We specialize in seamless casino party rentals in Manhattan, NY, providing professional dealers and tailored packages that fit corporate budgets and private event needs while complying with local regulations.”

Benefits for Manhattan event planners and hosts:

Boost guest engagement with interactive casino entertainmentEasy logistics with single-vendor solutions for gaming, staffing and prize handlingScalable options for small private parties to large corporate galasProven experience executing events in Manhattan hotels, event spaces and private residences

Booking and availability:

CasinoPartiesLLC.com is currently accepting bookings for summer and fall events across Manhattan and greater New York City. Early reservations are recommended to secure preferred dates, table counts and themed packages.

About CasinoPartiesLLC.com:

CasinoPartiesLLC.com is a premier provider of casino party rentals in Manhattan, NY and the New York City area. Specializing in staffed casino tables, custom event packages and professional service, CasinoPartiesLLC.com helps event planners and hosts create high-energy, memorable experiences for corporate functions, weddings, fundraisers and private celebrations. For more information or to request a quote, visit https://www.CasinoPartiesLLC.com.

Media contact:

Ismael Qureshi

President

CasinoPartiesLLC.com

Phone: (917) 829-8481

Email: Sales@casinopartiesLLC.com

Website: https://www.CasinoPartiesLLC.com

Media Contact

Ismael Qureshi, ISH Events LLC, 1 (917) 829-8481, Ismael@CasinoPartiesLLC.com, CasinoPartiesLLC.com

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PS Hogan highlights investments from Spring Economic Update 2026: Canada Strong for All to support Canada’s sport system

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CALGARY, AB, May 2, 2026 /CNW/ – In Budget 2025, we outlined our plan to build Canada Strong. Since then, we have moved fast to build the major infrastructure, homes and industries that grow Canada’s economy and create lasting prosperity; empower Canadians with better careers and a more affordable life; and protect our communities, our borders and our way of life.

We delivered concrete savings for Canadians while supporting key national priorities and keeping investments focused on results. We are maintaining a strong fiscal position, with the Spring Economic Update 2026 showing that projected deficits are lower over the fiscal horizon and that we are on track to meet our fiscal anchors.

The Spring Economic Update 2026 is the next step in our plan to build Canada Strong for All. It provides a clear update on the strength of Canada’s economy, giving Canadians confidence in our plan. It delivers targeted relief to make life more affordable, support workers and accelerate the construction of homes and major infrastructure. It also strengthens Canada’s competitiveness and economic growth while investing in strong, safe communities across the country.

Today, Corey Hogan, Parliamentary Secretary to the Minister of Energy and Natural Resources and Member of Parliament for Calgary Confederation, met with athletes at Foothills Athletic Park to highlight key investments in sport from the Spring Economic Update to build stronger and safer communities.

The Government of Canada is investing $755 million to support and expand Canada’s sport system, which will help athletes safely train and perform at the highest levels. This will increase sport participation across the country by strengthening national sport organizations, infrastructure and local sport communities.

Canada’s new government is transforming our economy from reliance to resilience. The Spring Economic Update 2026 ensures all Canadians can participate in building Canada strong and share in its success. Other key measures include:

The Canada Strong Fund — Canada’s first national sovereign wealth fund. This will invest in key, strategic Canadian projects and companies. While Canadians will benefit from these nation building projects through jobs, economic growth and greater security, the government is determined to ensure that Canadians also have a stake in the projects themselves. That’s why a unique and important feature of the Canada Strong Fund will be its new retail investment product. This allows Canadians to receive financial returns as we build Canada strong together.Team Canada Strong — a new nationwide effort to recruit, train and hire 80,000 to 100,000 new skilled trade workers by 2030–31. This initiative creates new opportunities for Canadians and attracts the workers needed to build more homes and major projects at speed and at scale.Building Stronger Communities — by making communities safer, more connected and more resilient. We are building more homes, getting tougher on crime and fraud and funding essential infrastructure, including small craft harbours that sustain coastal communities and local jobs. We are also investing to build healthier, safer and stronger Indigenous communities.

Our new government is building a Canada that is not just strong, but good; not just prosperous, but fair. A Canada that is not just for some, most of the time, but for all, at all times. We’re building Canada strong, for all.

Quote

“The Spring Economic Update 2026 builds on the momentum of our budget, combining strategic investments with sustained fiscal discipline to keep building Canada Strong for All — delivering prosperity today and strengthening our economy for tomorrow. At this pivotal moment in Canada’s history, we’re charting a course through the fog of uncertainty and global headwinds with strength, determination and ambition — and building one strong Canadian economy, by Canadians, for Canadians.”
— The Honourable François-Philippe Champagne, Minister of Finance and National Revenue 

“The Government of Canada is building Canada Strong by investing in what brings us together — our people, our communities and our athletes. By strengthening the foundation of Calgary and  Canada’s sport system, we are building a resilient economy and strong communities for all.”
— Corey Hogan, Parliamentary Secretary to the Minister of Energy and Natural Resources and Member of Parliament for Calgary Confederation

Quick Facts

The Spring Economic Update 2026 proposes to provide $755 million over five years, starting in 2026–27, and $118 million ongoing to Canadian Heritage to support Canada’s sport system to: Host and compete with the best: $50 million over five years to bring more world-class sporting events to Canada. Funding will be tied to legacy-building projects that deliver lasting benefits well beyond the events themselves. Facilities built or upgraded for major events will continue to serve communities, support grassroots participation and strengthen local sport systems for years to come. Support our athletes in performing at the highest levels: $45 million over five years and $8 million ongoing to help our athletes train, compete and perform, including support for better mental health and funding that will be linked to robust safe sport measures and frameworks. These actions will strengthen the sport system and respond to some of the findings of the Final Report of the Future of Sport in Canada Commission while the government continues to consider all of its Calls to Action. Get more Canadians involved in sport: $660 million over five years and $110 million ongoing for National Sport Organisations, increasing funding that has remained largely unchanged since 2005, so that they can invest in a strong and safe sport system and grow participation among children and youth nationwide.

Related products

Spring Economic Update 2026: Canada Strong for AllSpring Economic Update 2026: Key MeasuresSpring Economic Update 2026: Address by the Minister of Finance and National Revenue  

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POVADDO AND PROLEGIS ANNOUNCE STRATEGIC PARTNERSHIP TO EXPAND ACCESS TO PUBLIC POLICY PROFESSIONALS FOR OPINION RESEARCH

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Partnership connects policy professionals using Prolegis’ modernized Congressional platform with Povaddo’s exclusive paid research panel, combining forces to serve the policymaking community

ST. LOUIS and WASHINGTON, May 2, 2026 /PRNewswire/ — Povaddo, a leading provider of public opinion and policy elite research, has announced a strategic partnership with Prolegis, a nonpartisan technology platform serving thousands of policy professionals in Congress and the advocacy community. The partnership will expand the reach of the Povaddo Panel—an exclusive network of nearly 5,000 public policy professionals worldwide—while providing Prolegis users new opportunities to contribute their expertise to policy research.

Prolegis provides nonpartisan technology solutions designed to modernize Congress. Built specifically for the policymaking community, the platform serves as a natural intersection where policy professionals and issue advocacy campaigns meet, making it an ideal environment for connecting researchers with the experts shaping public policy.

Beginning this month, users of the Prolegis platform will be invited to join the Povaddo Panel and become eligible to participate in research studies tailored specifically for public policy professionals.

“There is no shortage of so-called ‘expert network’ firms, but Povaddo is setting the standard when it comes to building the most rigorous and credible network of public policy professionals in the U.S. and beyond,” said William Stewart, President of Povaddo. “What makes Prolegis the right partner is the quality and relevance of their community—these are precisely the professionals our clients most want to hear from. Prolegis users are actively engaged in policy work daily, making them ideal participants for our research studies. This partnership will meaningfully accelerate our efforts.”

“Prolegis exists to serve the policy community with tools that make their work more effective,” said Jim Gianiny, CEO of Prolegis. “Partnering with Povaddo allows our users to contribute their expertise in a new way and take part in rigorous research that helps organizations better understand the policy landscape. It’s a natural extension of what our platform already does: connecting policy professionals with the resources and opportunities that matter to their work.”

Launched in 2018, the Povaddo Panel was built to meet growing demand for research insights from individuals who shape, influence, and analyze public policy as part of their daily work. Over the past eight years, the panel has grown to nearly 5,000 public policy professionals worldwide, including over 2,000 in the United States. Many panelists are former elected officials, including former Members of Congress.

This partnership is part of a broader period of momentum for Povaddo. The company recently announced it is launching a quarterly omnibus survey among public policy professionals in the United States and Europe.

“Companies and other organizations that want to understand what public policy professionals think—whether about their brand or an issue they are facing—now have a new way of doing that. Our new omnibus survey among public policy professionals fills an important need in the research services marketplace,” said Brooke Hayes, Executive Vice President of Povaddo, who oversees the Povaddo Panel and the firm’s new omnibus research service among public policy professionals.

Additionally, Povaddo recently released select findings from its survey of public policy professionals in the U.S. and Europe regarding their attitudes towards AI. In an era when political consensus is elusive, this study finds widespread agreement within policy communities on both sides of the Atlantic that government regulation of AI should be increased.

About Povaddo: Povaddo specializes in public opinion and policy elite research. Founded in 2009, Povaddo is recognized as a trusted advisor to top-tier organizations seeking to navigate complex issues management, strategic communications, corporate reputation, and business transformation challenges. Most of the firm’s clients sit within external affairs, corporate affairs, public affairs, government affairs, regulatory affairs, scientific affairs, corporate communications, business planning and strategy. For more information, please visit www.povaddo.com.

About Prolegis: Prolegis provides nonpartisan technology solutions designed to modernize Congress. Built specifically for the policymaking community, Prolegis delivers innovative solutions, efficient tools, and engaging content, all on one easy-to-use platform. The platform serves Congressional staff, think tank scholars, and public affairs professionals, creating a unique intersection where policy expertise and advocacy meet. For more information, please visit www.prolegis.com.

Media Inquiries: William Stewart, +1 (855) 768-2336, stewart@povaddo.com

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SOURCE POVADDO LLC

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