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TRACT Secures $11.2 Million in New Funding to Accelerate Growth and Empower Sustainable Agriculture

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TRACT, a pioneering SaaS platform dedicated to enhancing sustainability in agricultural supply chains, has successfully raised $11.2 million in new funding. This round includes further investments from the company’s existing shareholders Archer Daniels Midland Company (ADM), Cargill, Louis Dreyfus Company (LDC), and Olam, alongside new partners The Working Capital Fund and Rabo Investments, the captive investment arm of Rabobank.

AMSTERDAM, Nov. 19, 2024 /PRNewswire-PRWeb/ — TRACT, a pioneering SaaS platform dedicated to enhancing sustainability in agricultural supply chains, has successfully raised $11.2 million in new funding. This round includes further investments from the company’s existing shareholders Archer Daniels Midland Company (ADM), Cargill, Louis Dreyfus Company (LDC), and Olam, alongside new partners The Working Capital Fund and Rabo Investments, the captive investment arm of Rabobank.

“We believe in shaping increasingly sustainable agricultural supply chains for a better future. Partnering with The Working Capital Fund and Rabo Investments strengthens our independence as a company and shows confidence in our approach to creating positive impact in the agricultural sector.”

“We believe in shaping increasingly sustainable agricultural supply chains for a better future,” said Allison Kopf, CEO of TRACT. “Partnering with The Working Capital Fund and Rabo Investments strengthens our independence as a company and shows confidence in our approach to creating positive impact in the agricultural sector.”

Founded by global food and agriculture leaders, TRACT is transforming agricultural supply chains by simplifying data management and addressing the complexities of sustainability reporting. By aligning methodologies and metrics, TRACT enables companies to focus on creating measurable impact without the burden of managing complex data systems.

The Working Capital Fund, incubated within The Omidyar Group, expressed enthusiasm for the impact potential of TRACT. “Fragmented sustainability data is a pronounced pain point for corporations seeking to operate ethical and sustainable supply chains.” said Ed Marcum, Managing Partner. “TRACT solves for this by offering a one-stop-shop sustainability platform designed by and for industry leaders and unlocks the ability to navigate, oversee, and share sustainability data and catalyze supply chain transformation.”

“We are proud to welcome Rabobank and The Working Capital fund as new partners, securing additional funding to accelerate TRACT’s strategic growth plans as an independent entity, while further leveraging data to enhance the sustainability of the agricultural sector,” said Tim Harry, Board Member of TRACT and Global Head of Business Development at LDC.

Floris Onvlee, Director Corporate Venturing at Rabo Investments added, “We see TRACT being as best positioned to become the single go-to platform for sustainability data management and traceability across the agricultural supply chain. Our investment enables TRACT to accelerate its growth and launch more solutions to transition towards a more sustainable value chain.”

Rabobank, a leading global food and agri bank, will also collaborate with TRACT to offer sustainable finance to TRACT members. “Our partnership with TRACT highlights our commitment to supporting innovative solutions that enhance sustainable agricultural practices,” said Diane Boogaard, Board Member of TRACT and Head of Global Food System Transition at Rabobank.

“TRACT’s competitive advantage lies in its foundation, built by and for its customers,” noted Roel van Poppel, Board Member of TRACT and Chief Sustainability Officer from ofi (olam food ingredients). “Our aim is to see TRACT drive scalable impact in the agriculture sector through wider

industry collaboration. This growth in the investor base is therefore a significant milestone and opportunity for even more collective progress.”

The food and agriculture sector faces unprecedented challenges and calls for greater sustainability goals, amid more vulnerable supply chains to strict sustainability goals and increasing social and regulatory pressure for greater transparency. TRACT helps address these challenges and expectations by facilitating supply chain transparency and traceability – from origin to destination.

“The food and agriculture industry is under increasing public and legislative pressure for greater transparency to help manage environmental and social issues. At Cargill, we believe one of the only ways we can continue to build trust in the industry is through more transparency. That’s why we continue to invest in initiatives like TRACT, which will help accelerate food and agriculture system transformation by improving transparency from growers to retailers across food and ag supply chains,” said Carrie Johnson, Board Member of TRACT and Sustainability Analytics and Reporting Director at Cargill.

“Sustainability stands at the core of our company’s values, and we are thrilled to see the future expansion of TRACT’s unique SaaS platform,” said Kai-Uwe Ostheim, Board Member of TRACT and VP, Sustainability Portfolio, ADM. “Scaling this platform for the agricultural industry is crucial to enhancing sustainability within agricultural supply chains by improving the visibility and harmonization of sustainability metrics.”

TRACT is used by leading food and agriculture companies to reduce the burden of sustainability reporting, providing end-to-end due diligence and data sharing functionality. TRACT has published methodologies on Deforestation Assessment endorsed by companies such as Nestlé, Soya Hellas, Cargill, ADM, LDC, Olam Agri, and ofi, and has developed risk scores for human rights in partnership with Wageningen University & Research. The company is a market leader in EUDR, and the new funding will accelerate TRACT’s initiatives related to scope 3 emissions tracking and insights into farmer income, as well as work to support reporting related to CSRD and CSDDD.

About TRACT

TRACT is a leading provider of traceability and sustainability data solutions for the global agricultural supply chain. Our mission is to remove the burden of data management and resolve the debate on methodology so that companies can drive meaningful impact as they navigate their supply chains.

For more information about TRACT, visit https://www.tract.eco/

Media Contact
Kumiko Aoki, TRACT, 31 639368252, kaoki@tract.eco, www.tract.eco

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Meiyume (Group) LTD Achieves EcoVadis Gold Rating for 2026, Reinforcing Commitment to Sustainable Beauty

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HONG KONG, May 4, 2026 /PRNewswire/ — Meiyume (Group) LTD has achieved the EcoVadis Gold rating for 2026, with the company being in the 96th percentile globally and among the top-performing companies for sustainability.

EcoVadis evaluates companies across environment, labour and human rights, ethics, and sustainable procurement. The Gold rating reflects Meiyume’s strong performance and continued commitment to embedding sustainability across its supply chain.

A supplier’s commitment to sustainability is increasingly important to brands, as they work to meet rising regulatory requirements and evolving consumer expectations for transparency and responsible practices. In this landscape, choosing the right partners is essential. Partners like Meiyume play a key role in enabling more responsible, future-ready solutions while helping to strengthen sustainability standards across the supply chain.

A Holistic Sustainability Strategy: Meiyume’s 5Ps Framework

Meiyume’s sustainability approach is guided by its 5Ps framework: Product, Process, Places, People, and Principle, ensuring a comprehensive integration across the business:

Product – Advancing sustainable innovation in formulations and packaging

Process – Strengthening responsible sourcing and supply chain practices

Places – Enhancing operational efficiency and environmental performance

People – Fostering an inclusive and supportive workplace

Principle – Upholding strong governance and compliance standards

Sustainability as an Ongoing Journey

While the EcoVadis Gold rating marks an important milestone, Meiyume views sustainability as an ongoing journey. The company remains committed to strengthening its sustainability performance and supporting beauty and personal care brands in achieving their sustainability goals.

About Meiyume:

Formerly LF Beauty, Meiyume offers end-to-end beauty solutions—packaging, ODM, OEM —grounded in sustainability and insights. Powered by it’s Beauty Intelligence Platform and a global sourcing network, Meiyume brings visions to life with agility, intelligence, and responsibility.

https://meiyume.com/
2/F HK Spinners Industrial Building, Phases I & II, 800 Cheung Sha Wan Road, Kowloon, Hong Kong

SOURCE Meiyume

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Marketna: Launching Smart Arabic Platform for Digital Classified Ads

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DUBAI, UAE, May 4, 2026 /PRNewswire/ — “Marketna” has announced the launch of its new digital classified advertising platform for the Arab world, available through its mobile app and website.

With the slogan “Easy Buy and Sell,” Marketna is a platform connecting buyers and sellers across various sectors, including cars, property, electronics, home furniture and appliances, jobs, and services, enabling users to advertise and sell almost anything.

 

 

The platform, enhanced with artificial intelligence technologies, aims to simplify the online advertising process through a secure and user-friendly environment.

Marketna offers its services in both Arabic and English, currently covering nine Arab countries: the UAE, Saudi Arabia, Egypt, Jordan, Kuwait, Qatar, Oman, Bahrain, and Lebanon. Expansion is underway to include Syria, Iraq, Morocco, Algeria, Tunisia, and Libya, along with the addition of French as a supported language.

This initiative comes as part of Marketna’s vision to become a leading digital e-commerce platform across the Arab world, with a focus on the quality of user experience.

Marketna aims to build an inclusive online community that connects the region’s markets, thereby boosting the prosperity of the Arab digital economy.

Smooth and Easy Classified Ad Creation and Publishing

Marketna is built on four core pillars that make the buying and selling experience unique:

Speed and Simplicity: One-step registration and three-step ad postingSafety and Trust: Focus on protecting user data and privacyPremium Service: Fast ad approval and exceptional customer supportGreater Outreach: Maximum exposure to the target audience

Supporting Individuals and Business Owners

The platform offers individual sellers additional features through a “Premium” membership, granting ongoing benefits such as the ability to publish unlimited ads, extended ad validity, priority in search results, and a special seller badge.

Through a “Business” account, which can be created in just a few minutes, Marketna provides dedicated accounts for small, medium, and large business owners, enabling them to advertise cars and real estate in a professional way.

New users, both individuals and merchants, can post their basic ads for free, and receive exclusive discounts to boost their ads upon upgrading to a “Premium” or “Business Plus” membership, allowing them to reach a larger pool of potential buyers.

An Optimal User Experience via the Marketna Smart App

The Marketna Classified Ads Smart App is available for Android devices on the Google Play Store, allowing users to browse ads and post listings from anywhere, at any time, with the ability to communicate directly through in-app chat.

The app features a simplified, modern, and responsive interface. An iOS version for Apple devices is coming soon, with the goal of supporting all users.

For more information about Marketna and its services, visit the official website at https://marketna.com.

Photo: https://mma.prnewswire.com/media/2963238/Marketna_Classified_Ads.jpg
Logo: https://mma.prnewswire.com/media/2963239/Marketna_Logo.jpg

 

 

View original content:https://www.prnewswire.com/news-releases/marketna-launching-smart-arabic-platform-for-digital-classified-ads-302758903.html

SOURCE Marketna

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2026 Hong Kong Corporate Gift Purchasing Trends Report: BeGiftHK Reveals “Specialization and Wellness” as the New Standard for Corporate Gifting

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HONG KONG, May 4, 2026 /PRNewswire/ — BeGiftHK, a leading professional corporate gift company in Hong Kong, today officially released the “2026 Corporate Gift Purchasing Trends Report.” The report highlights that following profound changes in corporate culture in the post-pandemic era, the Hong Kong B2B gift market has officially moved away from the “low-price, high-volume” model. It has been replaced by a new purchasing logic centered on “Employee Wellness” and “Brand Specialization.”

Pickleball Customization: The New Corporate Sports Social Favorite of 2026

The most prominent trend highlighted in the report is the strong rise of “sports social gifts.” Data shows that in the first quarter of 2026, inquiries for Pickleball customization equipment surged by 210% compared to the same period last year.

A spokesperson for BeGiftHK analyzed: “In 2026, a corporate gift is no longer just an object; it is a brand touchpoint. Due to its low entry barrier and high participation across all age groups, Pickleball has become the top choice for large enterprises for hosting Team Building and ESG promotion activities. The professional-grade T700 carbon fiber paddles we provide, combined with high-quality customized designs, successfully transform the act of gifting into a highly social brand experience.”

Technology Defines Authority: Full-Color UV Digital Printing Enhances Corporate Image

Regarding the craftsmanship requirements for gift customization, purchasers in 2026 have demonstrated unprecedented attention to detail. The report indicates that over 85% of multinational organizations and financial enterprises prioritize the precision of printing technology when selecting a Hong Kong corporate gift company.

BeGiftHK has addressed the limitations of traditional screen printing, such as the inability to render gradients and high-precision logos, by introducing cutting-edge “Full-Color UV Digital Printing” technology. This commitment to professionalism has led BeGiftHK to frequently receive high praise as a “Souvenir Recommendation of the Year” in various commercial evaluations.

ESG Transformation: From “Green Products” to “Social Responsibility”

The report concludes by emphasizing that ESG factors have permeated every stage of the purchasing decision. In 2026, the demand for “Recycled PET (RPET)” materials and “Sustainable Sports Solutions” among Hong Kong enterprises consistently accounted for over 40% of the market share. Through its robust supply chain accumulated over years of deep cultivation in the Hong Kong market, BeGiftHK not only provides eco-friendly materials but also assists organizations in planning gift solutions with social impact, integrating “ESG narratives” into every exquisite gift box.

Rooted in Hong Kong, Defining the Future

As an established authoritative brand in the market, BeGiftHK, with its keen market insights and excellent execution, has successfully provided one-stop corporate gift customization services for numerous NGOs, educational institutions, and Fortune 500 companies. Looking ahead, the company will continue to drive industry innovation, creating the most valuable brand souvenirs for Hong Kong organizations with a more professional and forward-looking vision.

About BeGiftHK

BeGiftHK is a professional gift solution provider headquartered in Hong Kong. The company is committed to providing customers with closed-loop gift customization services, including design, production, quality inspection, and logistics, through innovative technology and a unique industry perspective. With the core concepts of “Professionalism, Design, and Value,” BeGiftHK is a designated gift partner for many large-scale events and corporate anniversary celebrations in Hong Kong.

Media Inquiries, please contact:

Contact Person: BeGiftHK Customer Service DepartmentCompany Name: Ideas Promotion Ltd (BeGiftHK)Phone: +852 3490 6532Email: info@ideaspromotion.com.hkWebsite: https://begifthk.com

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SOURCE BeGiftHK

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