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Online Survey Software Market to Expand by USD 5.57 Billion (2024-2028), Driven by Demand for Real-Time Data Analysis, AI Redefining Market Landscape – Technavio

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NEW YORK, Nov. 22, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global online survey software market size is estimated to grow by USD 5.57 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of about 13.21% during the forecast period. Growing demand for real-time data collection and analysis is driving market growth, with a trend towards rise in adoption of ai and ml technologies in survey software. However, concerns regarding quality and accuracy of data poses a challenge.Key market players include Alchemer LLC, Checkbox Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Retail, Financial services, Healthcare, Manufacturing, and Others), Application (SMEs and Large enterprises), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Alchemer LLC, Checkbox Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd.

Key Market Trends Fueling Growth

Online Survey Software Market: Trends and Opportunities in 2023 The Online Survey Software Market is experiencing significant growth, driven by the increasing number of active internet users and the widespread adoption of digital tools in various industries. Healthcare, Surveys, and Customer Feedback are key areas of focus, with Patient Satisfaction Surveys and Public Opinion polls becoming increasingly important. Modern survey software is now mobile responsive, offering Data Collection and Data-Driven Decision-Making capabilities for businesses of all sizes. Industries like Healthcare, Media, Airline and Travel, and E-commerce are leading the charge, leveraging survey software for Customer Insights, Employee Feedback, and Data Security. Cloud Segment solutions offer Enterprise-Grade and Individual-Grade options, with Real-Time Data Collection and Advanced Analytics Dashboards becoming essential. Trends such as Artificial Intelligence, Automation, Predictive Analytics, and Social Media Integration are shaping the future of survey software. Remote working and Digital Touchpoints are also driving the need for survey software that is Mobile-Compatible and offers High-Speed Internet capabilities. Data Security remains a top priority, with Cloud Segment solutions offering advanced security features. Free Survey Tools and Bias Reduction are also gaining popularity, with Automated Response Analysis and Machine Learning helping to reduce Survey Fatigue. As businesses continue to prioritize Customer Relationship Management, Business Intelligence, and Real-Time Data Analysis, the Online Survey Software Market is poised for continued growth. 

The global online survey market is experiencing a notable growth due to the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. This trend is fueled by various factors, including the requirement for more efficient and precise survey data analysis, the demand for real-time insights, and the aim to improve the overall survey experience for participants. By implementing AI and ML algorithms in survey software, data analysis can be automated, saving time and reducing errors. Traditional methods of data analysis can be laborious and error-prone, particularly when managing extensive datasets. By utilizing AI and ML technologies, survey software can swiftly analyze survey responses, detect trends, and generate valuable insights. 

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Market Challenges

In today’s digital world, Online Survey Software has become an essential tool for businesses to collect valuable data from various sectors such as Healthcare, Surveys, and Public Opinion. However, the market faces several challenges. With increasing Internet penetration and active users, there is a growing need for survey software that is mobile responsive and compatible with social media. For industries like Medical and Media, Airline and Travel, and E-commerce, real-time data collection and analysis are crucial for data-driven decision-making and customer insights. Modern survey software must offer enterprise-grade features like data security, cloud segment, AI, automation, predictive analytics, CRM, BI, and social media integration. SMEs and large enterprises require advanced analytics dashboards to analyze customer satisfaction, employee feedback, and machine learning for predictive analytics. However, challenges like survey fatigue, bias reduction, and high-speed internet access remain. Free survey tools and automated response analysis are essential to overcome these challenges. Moreover, remote working and digital touchpoints require communication and feedback collection through mobile-compatible interfaces. In conclusion, online survey software is a digital tool that offers significant benefits for various industries, but it also comes with challenges. To succeed, software must be mobile responsive, offer advanced analytics, and prioritize data security while addressing challenges like survey fatigue and bias reduction.In the global online survey software market, the importance of accurate and reliable data cannot be overstated. As businesses increasingly rely on online surveys to gather valuable customer insights, ensuring the quality of data collected is essential. Quality data refers to information that is free from errors, inconsistencies, and bias. This means collecting complete and representative responses from the target population. Failure to do so can result in incomplete or unreliable data, which may negatively impact decision-making processes. Therefore, online survey software providers must prioritize data accuracy and quality to meet the evolving needs of their clients.

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Segment Overview 

This online survey software market report extensively covers market segmentation by

End-user 1.1 Retail1.2 Financial services1.3 Healthcare1.4 Manufacturing1.5 OthersApplication 2.1 SMEs2.2 Large enterprisesGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Retail- The retail segment is a significant and expanding sector within the global online survey software market. Retailers are progressively utilizing online survey software to obtain essential customer insights, enhance the shopping experience, and boost operational efficiency. This software enables retailers to gather real-time feedback from customers regarding product preferences, shopping experiences, and overall satisfaction. Additionally, online survey software is crucial for market research and demographic information collection. Retailers can conduct in-store surveys using mobile-friendly platforms, evaluating store layout, product display, staff interaction, and overall satisfaction. This data assists retailers in identifying pain points, addressing customer concerns promptly, and improving the in-store experience, leading to increased customer loyalty and retention. Online survey software also gathers feedback on post-purchase experiences, including shipping, delivery, and return processes, allowing retailers to optimize logistics and fulfillment operations to meet customer expectations. Prominent retailers, such as Amazon.com Inc, Shopify Inc, and Myntra, have adopted online survey software to gain valuable insights into customer preferences and overall shopping experiences. SurveyMonkey Inc and Qualtrics LLC are notable vendors catering to the retail segment, offering user-friendly interfaces, customizable survey templates, and powerful analytics tools. These advantages are anticipated to fuel the growth of the retail segment in the global online survey software market during the forecast period.

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Research Analysis

Online Survey Software is a digital tool that enables organizations to collect and analyze data from customers, employees, and the public through the internet. With increasing internet penetration and active internet users, online surveys have become an essential component of modern business strategy. Social media platforms have further expanded the reach of surveys, making it easier to gather feedback from diverse demographics. Online Survey Software is used extensively in various sectors, including healthcare for patient satisfaction surveys, customer feedback for e-commerce businesses, employee engagement for enterprises, and public opinion polls. These tools offer mobile responsiveness, real-time data analysis, and data analytics capabilities, enabling data-driven decision-making and customer insights. Online Survey Software is available in both individual and enterprise-grade versions, with cloud segment being the most popular deployment model. The software offers data security, data-driven decision-making, and customer satisfaction features. SMEs and large enterprises alike use these tools to improve their operations, enhance customer experience, and boost employee engagement.

Market Research Overview

Online Survey Software: Modern Solutions for Data-Driven Decision-Making in the Digital Age Online survey software has become an essential tool for businesses and organizations to collect valuable data from customers, employees, and the public. With the increasing internet penetration and active internet users worldwide, the market for online survey software continues to grow. Social media integration, mobile responsiveness, and real-time data collection are key features of modern survey software. The software caters to various industries, including healthcare, customer feedback, employee engagement, patient satisfaction surveys, public opinion, and more. Data analytics, visualization tools, and data security are crucial aspects of enterprise-grade online survey software. Individual-grade software is also available for small businesses and SMEs. The cloud segment dominates the market, offering flexibility and accessibility. Online survey software is used extensively in sectors such as medical and media, airline and travel, e-commerce, and remote working. Data-driven decision-making, customer insights, and employee feedback are some of the primary benefits. Advanced features like artificial intelligence, automation, predictive analytics, machine learning, and real-time data analysis enable organizations to gain valuable insights from their data. Free survey tools and bias reduction techniques are also available to cater to various budgets and requirements. High-speed internet and digital touchpoints have made online surveys accessible to a wider audience, enabling organizations to collect feedback from a larger and more diverse population. Clinical research and life sciences are also leveraging online survey software for data collection and analysis. Despite the benefits, challenges such as survey fatigue, response bias, and data security concerns persist. Addressing these challenges requires a human touch and continuous innovation in survey software technology.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userRetailFinancial ServicesHealthcareManufacturingOthersApplicationSMEsLarge EnterprisesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Workday Adaptive Planning Achieves FedRAMP Moderate Authorization to Support Federal Workforce and Budget Planning

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New Milestone Helps Federal Agencies Plan Workforce and Budgets in One Secure, Modern System

WASHINGTON, July 23, 2026 /PRNewswire/ — Workday Government, a wholly owned subsidiary of Workday, Inc. (NASDAQ: WDAY), the enterprise AI platform for HR, finance, and IT, today announced that Workday Adaptive Planning has achieved FedRAMP Authorization at the Moderate Impact Level. The authorization confirms that Workday Adaptive Planning meets the security and compliance standards required to handle sensitive, unclassified federal data, giving agencies a secure, compliant foundation for modern planning.

Federal agencies are under pressure to do more with less, manage costs, and maintain clear records of their decisions. Yet disconnected data, legacy systems, and manual spreadsheet work can make it hard to understand how organizational decisions affect the workforce. Workday Adaptive Planning helps agencies modernize planning by bringing workforce planning, budgeting, and forecasting together so agencies can plan with connected workforce and financial data.

“Federal agencies must align their people, funding, and priorities to deliver their missions effectively,” said Lynn Martin, general manager, Workday Government. “With FedRAMP Moderate authorization, Workday Adaptive Planning gives agencies the secure foundation they need to unify workforce and financial planning. This clarity allows leaders to evaluate trade-offs, allocate resources with impact, and prepare confidently for what lies ahead.”

With Workday Adaptive Planning, agencies can model and assess the workforce implications of organizational change, such as hiring freezes, budget reductions, or reorganizations, to understand the potential effects on headcount, costs, project timelines, and mission readiness. Agencies can also use workforce data to identify talent trends and skills gaps. Finance teams can evaluate competing program requests, allocate costs across funds and programs, monitor budgets throughout the procurement lifecycle, and identify potential overruns earlier. Built-in audit capabilities and FIPS 140-3 compliant security help agencies strengthen fiscal discipline, maintain compliance, and make faster, better-informed decisions.

“Federal agencies need a planning tool they can trust to protect their data and still move fast,” said Ben Pierce, general manager, Workday Adaptive Planning. “With FedRAMP authorization, Workday Adaptive Planning gives them a secure, modern way to make budgeting and workforce planning less painful and a lot more useful.”

As part of Workday Government Cloud, Workday Adaptive Planning works alongside Workday human capital management and financial solutions, helping agencies plan with connected data. By bringing planning into the same platform that powers HR and finance, Workday Government helps agencies move beyond systems that simply record work to a modern, connected foundation for planning safely and collaboratively.

Workday Adaptive Planning is expected to be available to Workday Government customers in early 2027.

For More Information

Explore how Workday Adaptive Planning gives government organizations the power to plan, budget, and forecast the future here.Learn about the mission of Workday Government here.

About Workday Government
Workday Government is a wholly owned subsidiary of Workday, the enterprise AI platform for HR, finance, and IT. Workday Government is dedicated to serving the U.S. government by unifying HR and finance on one intelligent platform with AI at the core, empowering agencies at every level with the clarity, confidence, and insights they need to adapt quickly, make better decisions, and deliver on their missions. Workday Government supports a range of agencies across the civilian, defense, and intelligence communities. For more information about Workday Government, visit workday.com/federal. For more information about Workday visit workday.com.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding Workday’s plans, beliefs, and expectations. These forward-looking statements are based only on currently available information and our current beliefs, expectations, and assumptions. Because forward-looking statements relate to the future, they are subject to inherent risks, uncertainties, assumptions, and changes in circumstances that are difficult to predict and many of which are outside of our control. If the risks materialize, assumptions prove incorrect, or we experience unexpected changes in circumstances, actual results could differ materially from the results implied by these forward-looking statements, and therefore you should not rely on any forward-looking statements. Risks include, but are not limited to, risks described in our filings with the Securities and Exchange Commission (“SEC”), including our most recent report on Form 10-Q or Form 10-K and other reports that we have filed and will file with the SEC from time to time, which could cause actual results to vary from expectations. Workday assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release, except as required by law.

Any unreleased services, features, or functions referenced in this document, our website, or other press releases or public statements that are not currently available are subject to change at Workday’s discretion and may not be delivered as planned or at all. Customers who purchase Workday services should make their purchase decisions based upon services, features, and functions that are currently available.

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SOURCE Workday Inc.

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Ontinue Wins Gold Stevie® Award for Advancing the Future of Managed Security Operations

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Recognition Honors the Innovation Behind Ontinue’s Agentic SOC, Where AI Agents And Expert Cyber Defenders Work Together to Deliver Autonomous, Governed Security Operations

ZURICH, July 23, 2026 /PRNewswire/ — Ontinue, a leading MXDR partner providing nonstop managed security operations through its Agentic SOC, today announced it received a Gold Stevie® for Technology Excellence Award, recognizing the innovation behind its ION MXDR platform and Agentic SOC. The award was presented in the New Product of the Year – Information Technology (Cybersecurity) category, honoring Ontinue’s continued advancement of AI-powered security operations.

Ontinue was recognized for pioneering the Agentic SOC, a new operating model that treats security decision-making itself as software: governed, measurable, and built to scale with attackers who now operate at machine speed. Rather than layering AI onto existing workflows, Ontinue re-engineered its ION MXDR platform around a multi-agent architecture, with specialized agents spanning threat hunting, investigation, response, and posture hardening, that reason over each customer’s accumulated context and progressively take on more decision-making as trust is earned, while Ontinue’s Cyber Defenders retain governance and accountability throughout.

Ontinue defines an Agentic SOC as a security operations model in which software agents progressively assume responsibility for security decisions and actions, under continuous human governance, using accumulated context, policy, and learned behavior. In December 2024, this model went live in production for every ION MXDR customer, extending autonomous investigation to Tier 2-level incidents for the first time in the industry. The result is a platform that acts less like a tool and more like a team.

Ontinue’s Agentic SOC, by the numbers:

Autonomously investigates incidents within minutesCuts mean time to investigate by 50 percentResolves 99.5 percent of incidents without customer involvementDrives median response time for high-severity incidents under nine minutesPre-approves 97 percent of response actions, based on trust earned directly from customers

For Ontinue’s customers, that translates directly into business outcomes, such has stronger Secure Scores, security teams freed from alert fatigue, and hundreds of analyst hours returned to work that actually moves the business forward.

“The cybersecurity industry doesn’t need more AI features, it needs a fundamentally better way to operate security,” said Moritz Mann, Chief Executive Officer at Ontinue. “This recognition validates the work our teams have done over the past two years to transform AI from an assistant into a trusted operational capability. It’s recognition of an operating model that is already delivering measurable outcomes for customers every day.”

“We congratulate all of the winners in the third annual Stevie® Awards for Technology Excellence for their outstanding achievements,” said Stevie Awards President Maggie Miller. “Their innovations are helping shape the future of technology across every industry, and we look forward to celebrating their success on October 28.”

The Stevie Awards for Technology Excellence celebrate the remarkable accomplishments of individuals, teams, and organizations shaping the future of technology across all industry sectors. More than 700 nominations from organizations of all sizes in 37 nations and territories were submitted this year for consideration in a wide range of tech-related categories. More than 180 professionals worldwide participated in the judging process to select this year’s honorees.

Details about the Stevie Awards for Technology Excellence and the list of 2026 Stevie winners are available at http://Tech.StevieAwards.com.

About Ontinue
As a leading provider of AI-powered managed security operations, Ontinue is on a mission to give every organization the freedom to focus on what they do best; by making nonstop security excellence accessible, not just aspirational. By combining advanced AI with deep human expertise, Ontinue delivers managed security operations that are tailored to each organization’s unique environment, operational needs, and risk profile.

Ontinue’s ION SecOps Platform integrates AI-driven insights, automation, and real-time collaboration to continuously prevent, detect, and respond to threats. With deep expertise in Microsoft security technologies, Ontinue helps customers maximize the value of their existing investments while achieving stronger, more scalable security outcomes.

Continuous protection. AI-powered Nonstop SecOps. That’s Ontinue.

About the Stevie Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, the Stevie Awards for Technology Excellence and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

CONTACT: Alison Raymond, araymond@ontinue.com 

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New Harris Poll and Ruth AI Study: 81% of Americans Would Let an AI Agent Handle Part of Their Job Search

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Nearly half would let AI negotiate their salary, while 76% have never heard that AI can provide biased career guidance

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Artificial intelligence has become a mainstream source of career and financial advice for American workers, according to a national survey of 2,131 U.S. adults conducted by The Harris Poll in collaboration with Ruth AI, the AI career strategist built for women.

The full study, The Trust Gap, is available at https://ruthapp.ai/research and has already drawn coverage from Fast Company.

Nearly half of Americans (45%) have used an AI platform such as ChatGPT, Claude, or Gemini for career or work-related advice. That rises to 66% of Millennials and 63% of Gen Z. One in three U.S. adults has used AI for advice about money at work, including salary, raises, bonuses, or negotiating pay.

Americans are also increasingly willing to let AI act on their behalf. Eighty-one percent would be comfortable having an AI agent handle at least one part of a job search, climbing to 90% of Millennials. A majority would let AI search for jobs (67%), conduct pre-interview research (67%), update their resume (65%), or apply for jobs outright (55%). Nearly half would let AI negotiate their benefits (49%) or salary (47%).

Yet awareness of the technology’s documented limitations remains low. Three in four Americans (76%) had never heard that independent research has found AI can produce biased career and salary guidance. Seventy-two percent agree that AI can sound confident even when its advice turns out to be wrong.

“Americans are handing AI some of the most consequential decisions of their working lives, from the job search to the salary ask, while most have never heard that the guidance can carry bias,” said Valerie Chapman, founder and CEO of Ruth AI. “We are delegating faster than we are asking questions. The responsibility now falls on the people building AI to earn the trust users are already giving it.”

About the Survey

The survey was conducted online within the United States by The Harris Poll from June 11-13, 2026, among a nationally representative sample of 2,131 U.S. adults, including 420 Gen Z adults, 620 Millennials, 519 Gen X adults, and 572 Baby Boomers. Data were weighted to the U.S. general adult population. Some questions were asked only of respondents who had used AI for the relevant purpose. References to research on biased AI guidance refer to external academic research (Sorokovikova, Chizhov, Eremenko & Yamshchikov, 2025; arXiv:2506.10491) and are not findings measured by this survey.

About The Harris Poll Thought Leadership Practice

Building on more than 60 years of experience pulsing societal opinion, The Harris Poll Thought Leadership Practice designs research that is credible, creative, and culturally relevant, driving thought leadership and uncovering trends for today’s biggest brands.

About Ruth AI

Ruth AI is an AI career strategist built for women, on a mission to close the $1.6 trillion gender wage gap. Based in San Francisco, Ruth AI is building a suite of AI agents that help women build personal brands, negotiate their worth, and launch their businesses. Learn more at https://ruthapp.ai.

Media Contact

Valerie Chapman
Founder and CEO, Ruth AI
419380@email4pr.com
786-375-1110

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SOURCE Ruth AI

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