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Online Survey Software Market to Expand by USD 5.57 Billion (2024-2028), Driven by Demand for Real-Time Data Analysis, AI Redefining Market Landscape – Technavio

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NEW YORK, Nov. 22, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global online survey software market size is estimated to grow by USD 5.57 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of about 13.21% during the forecast period. Growing demand for real-time data collection and analysis is driving market growth, with a trend towards rise in adoption of ai and ml technologies in survey software. However, concerns regarding quality and accuracy of data poses a challenge.Key market players include Alchemer LLC, Checkbox Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Retail, Financial services, Healthcare, Manufacturing, and Others), Application (SMEs and Large enterprises), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Alchemer LLC, Checkbox Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd.

Key Market Trends Fueling Growth

Online Survey Software Market: Trends and Opportunities in 2023 The Online Survey Software Market is experiencing significant growth, driven by the increasing number of active internet users and the widespread adoption of digital tools in various industries. Healthcare, Surveys, and Customer Feedback are key areas of focus, with Patient Satisfaction Surveys and Public Opinion polls becoming increasingly important. Modern survey software is now mobile responsive, offering Data Collection and Data-Driven Decision-Making capabilities for businesses of all sizes. Industries like Healthcare, Media, Airline and Travel, and E-commerce are leading the charge, leveraging survey software for Customer Insights, Employee Feedback, and Data Security. Cloud Segment solutions offer Enterprise-Grade and Individual-Grade options, with Real-Time Data Collection and Advanced Analytics Dashboards becoming essential. Trends such as Artificial Intelligence, Automation, Predictive Analytics, and Social Media Integration are shaping the future of survey software. Remote working and Digital Touchpoints are also driving the need for survey software that is Mobile-Compatible and offers High-Speed Internet capabilities. Data Security remains a top priority, with Cloud Segment solutions offering advanced security features. Free Survey Tools and Bias Reduction are also gaining popularity, with Automated Response Analysis and Machine Learning helping to reduce Survey Fatigue. As businesses continue to prioritize Customer Relationship Management, Business Intelligence, and Real-Time Data Analysis, the Online Survey Software Market is poised for continued growth. 

The global online survey market is experiencing a notable growth due to the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. This trend is fueled by various factors, including the requirement for more efficient and precise survey data analysis, the demand for real-time insights, and the aim to improve the overall survey experience for participants. By implementing AI and ML algorithms in survey software, data analysis can be automated, saving time and reducing errors. Traditional methods of data analysis can be laborious and error-prone, particularly when managing extensive datasets. By utilizing AI and ML technologies, survey software can swiftly analyze survey responses, detect trends, and generate valuable insights. 

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Market Challenges

In today’s digital world, Online Survey Software has become an essential tool for businesses to collect valuable data from various sectors such as Healthcare, Surveys, and Public Opinion. However, the market faces several challenges. With increasing Internet penetration and active users, there is a growing need for survey software that is mobile responsive and compatible with social media. For industries like Medical and Media, Airline and Travel, and E-commerce, real-time data collection and analysis are crucial for data-driven decision-making and customer insights. Modern survey software must offer enterprise-grade features like data security, cloud segment, AI, automation, predictive analytics, CRM, BI, and social media integration. SMEs and large enterprises require advanced analytics dashboards to analyze customer satisfaction, employee feedback, and machine learning for predictive analytics. However, challenges like survey fatigue, bias reduction, and high-speed internet access remain. Free survey tools and automated response analysis are essential to overcome these challenges. Moreover, remote working and digital touchpoints require communication and feedback collection through mobile-compatible interfaces. In conclusion, online survey software is a digital tool that offers significant benefits for various industries, but it also comes with challenges. To succeed, software must be mobile responsive, offer advanced analytics, and prioritize data security while addressing challenges like survey fatigue and bias reduction.In the global online survey software market, the importance of accurate and reliable data cannot be overstated. As businesses increasingly rely on online surveys to gather valuable customer insights, ensuring the quality of data collected is essential. Quality data refers to information that is free from errors, inconsistencies, and bias. This means collecting complete and representative responses from the target population. Failure to do so can result in incomplete or unreliable data, which may negatively impact decision-making processes. Therefore, online survey software providers must prioritize data accuracy and quality to meet the evolving needs of their clients.

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Segment Overview 

This online survey software market report extensively covers market segmentation by

End-user 1.1 Retail1.2 Financial services1.3 Healthcare1.4 Manufacturing1.5 OthersApplication 2.1 SMEs2.2 Large enterprisesGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Retail- The retail segment is a significant and expanding sector within the global online survey software market. Retailers are progressively utilizing online survey software to obtain essential customer insights, enhance the shopping experience, and boost operational efficiency. This software enables retailers to gather real-time feedback from customers regarding product preferences, shopping experiences, and overall satisfaction. Additionally, online survey software is crucial for market research and demographic information collection. Retailers can conduct in-store surveys using mobile-friendly platforms, evaluating store layout, product display, staff interaction, and overall satisfaction. This data assists retailers in identifying pain points, addressing customer concerns promptly, and improving the in-store experience, leading to increased customer loyalty and retention. Online survey software also gathers feedback on post-purchase experiences, including shipping, delivery, and return processes, allowing retailers to optimize logistics and fulfillment operations to meet customer expectations. Prominent retailers, such as Amazon.com Inc, Shopify Inc, and Myntra, have adopted online survey software to gain valuable insights into customer preferences and overall shopping experiences. SurveyMonkey Inc and Qualtrics LLC are notable vendors catering to the retail segment, offering user-friendly interfaces, customizable survey templates, and powerful analytics tools. These advantages are anticipated to fuel the growth of the retail segment in the global online survey software market during the forecast period.

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Research Analysis

Online Survey Software is a digital tool that enables organizations to collect and analyze data from customers, employees, and the public through the internet. With increasing internet penetration and active internet users, online surveys have become an essential component of modern business strategy. Social media platforms have further expanded the reach of surveys, making it easier to gather feedback from diverse demographics. Online Survey Software is used extensively in various sectors, including healthcare for patient satisfaction surveys, customer feedback for e-commerce businesses, employee engagement for enterprises, and public opinion polls. These tools offer mobile responsiveness, real-time data analysis, and data analytics capabilities, enabling data-driven decision-making and customer insights. Online Survey Software is available in both individual and enterprise-grade versions, with cloud segment being the most popular deployment model. The software offers data security, data-driven decision-making, and customer satisfaction features. SMEs and large enterprises alike use these tools to improve their operations, enhance customer experience, and boost employee engagement.

Market Research Overview

Online Survey Software: Modern Solutions for Data-Driven Decision-Making in the Digital Age Online survey software has become an essential tool for businesses and organizations to collect valuable data from customers, employees, and the public. With the increasing internet penetration and active internet users worldwide, the market for online survey software continues to grow. Social media integration, mobile responsiveness, and real-time data collection are key features of modern survey software. The software caters to various industries, including healthcare, customer feedback, employee engagement, patient satisfaction surveys, public opinion, and more. Data analytics, visualization tools, and data security are crucial aspects of enterprise-grade online survey software. Individual-grade software is also available for small businesses and SMEs. The cloud segment dominates the market, offering flexibility and accessibility. Online survey software is used extensively in sectors such as medical and media, airline and travel, e-commerce, and remote working. Data-driven decision-making, customer insights, and employee feedback are some of the primary benefits. Advanced features like artificial intelligence, automation, predictive analytics, machine learning, and real-time data analysis enable organizations to gain valuable insights from their data. Free survey tools and bias reduction techniques are also available to cater to various budgets and requirements. High-speed internet and digital touchpoints have made online surveys accessible to a wider audience, enabling organizations to collect feedback from a larger and more diverse population. Clinical research and life sciences are also leveraging online survey software for data collection and analysis. Despite the benefits, challenges such as survey fatigue, response bias, and data security concerns persist. Addressing these challenges requires a human touch and continuous innovation in survey software technology.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userRetailFinancial ServicesHealthcareManufacturingOthersApplicationSMEsLarge EnterprisesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Protiviti Congratulates Brand Ambassador Matt Fitzpatrick as Fitzpatrick Brothers Win Zurich Classic of New Orleans

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Alex Fitzpatrick Earns PGA TOUR Card

MENLO PARK, Calif., April 26, 2026 /PRNewswire/ — Protiviti Golf Brand Ambassador and professional golfer Matt Fitzpatrick continued his strong 2026 season with a victory at the Zurich Classic of New Orleans alongside his brother, Alex Fitzpatrick. The Fitzpatrick brothers delivered a composed and cohesive performance throughout the team-format event, completing rounds of 64-65-57-71 (-31). The win secured Alex Fitzpatrick his first PGA TOUR card, marking a significant milestone in his professional career.

This marks Matt Fitzpatrick’s third win of the season, most on the PGA Tour, the 14th professional win of his career, and fifth on the PGA Tour. Fitzpatrick is currently No.1 on the FedEx Cup ranking and No. 3 in the Official World Golf Ranking, the highest ranking of his career. 

To commemorate Fitzpatrick’s win, Protiviti donated 25,000 meals through its “Birdies for Meals” campaign. Since its launch in 2021, the Birdies for Meals program has already donated more than 825,000 meals to people in need. 

“Congratulations to Matt Fitzpatrick and Alex Fitzpatrick on an outstanding victory—an inspiring showcase of chemistry and consistency. We also applaud Alex on earning his PGA TOUR card, a significant step in his career,” said Joseph Tarantino, Protiviti’s president and CEO. “In celebration of this win, Protiviti will donate 25,000 meals through our Birdies for Meals campaign, extending the impact well beyond the course.”

As Matt Fitzpatrick’s Official Performance Data Partner, Protiviti collaborates closely with Matt and his coaching team to enhance performance through advanced analytics and technology. By leveraging Microsoft technologies, Protiviti has developed a custom analytics platform, tailored dashboards, and a mobile application that streamline data collection and deliver real-time, shot-level insights. These tools enable more informed, data-driven decision-making across practice and competition, helping identify trends, refine preparation, and improve consistency. Learn more at www.protiviti.com/golf-data.

“It has been an incredible opportunity to work with Matt and see Protiviti’s work play a role in his on-course success. Just as we do with many clients, our team has built a bespoke program leveraging emerging technologies, advanced analytics and artificial intelligence to provide Matt, his caddie, and coaches with analysis and insights that aid in his preparation and guide strategy for each event he plays,” said Nick Ciafardini, associate director, Innovation for Protiviti.

“This win is surreal for me, especially doing it alongside my brother. I’m incredibly proud of Alex earning his PGA TOUR card—it’s a huge milestone for him and one we’ll always share. I’m also so grateful for the unwavering support from my family, my team, and my partners at Protiviti, whose data-driven approach to performance has become a key part of my preparation and constant pursuit of improvement,” said Matt Fitzpatrick.

After taking control with a historic 15-under in the fourball third round, the Fitzpatrick brothers briefly dropped the lead in the final round. With the tournament on the line at the 18th, they delivered a clutch closing sequence to seal the victory. Matt’s precision tee-to-green and Alex’s timely putting proved decisive, highlighting their chemistry under pressure.

Other notable Fitzpatrick wins include the 2015 British Masters, 2016 Nordea Masters, the 2016, 2020, and 2025 DP World Tour Championships. On the PGA Tour, Fitzpatrick also won the 2022 U.S. Open, RBC Heritage (2023 & 2026) and the 2026 Valspar Championship. He has been a Protiviti brand ambassador since 2020.

For more information about Protiviti’s golf brand ambassador program, please visit www.protiviti.com/golf.

About Protiviti 
Protiviti (www.protiviti.com) is a global consulting firm that helps clients transform and protect their businesses, and respond to planned and unexpected events. Through a network of more than 90 offices in over 25 countries, Protiviti and its independent and locally owned member firms deliver deep expertise and tailored capabilities across technology, artificial intelligence, data, operations, finance, legal, compliance, HR, marketing, digital, risk, and internal audit – enabling organizations to accelerate innovation, navigate risks and safeguard what matters most.

Named to the Fortune 100 Best Companies to Work For® list since 2015, Protiviti Inc. has served more than 80 percent of Fortune 100 and nearly 80 percent of Fortune 500 companies. The firm also works with government agencies and smaller, growing companies, including those looking to go public. Protiviti Inc. is a wholly owned subsidiary of Robert Half (NYSE: RHI).

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Plug and Play partners with the Nigerian Institution of Marine Engineers and Naval Architects to elevate Nigeria’s maritime ecosystem

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SINGAPORE, April 27, 2026 /PRNewswire/ — Plug and Play, the world’s largest open innovation platform headquartered in Silicon Valley, announced a strategic partnership with the Nigerian Institution of Marine Engineers and Naval Architects (NIMENA) to accelerate the transformation of Nigeria’s maritime sector into a globally competitive innovation hub.

The partnership will connect Nigeria’s maritime ecosystem to global standards, networks, and capital by leveraging Plug and Play’s international corporate partnerships, accelerator expertise, and cross-border innovation infrastructure.

At its core, the collaboration will launch a dedicated maritime & energy innovation platform focused on advancing engineering-led technologies across maritime, energy, supply chain, and logistics sectors. The initiative will involve the development of a startup pipeline between Nigeria and Singapore, widely regarded as one of the world’s most advanced maritime & energy innovation ecosystems serving as a neutral and trusted testbed for technology validation. 

Through this program, selected startups will receive:

Access to cutting-edge technologies and global industry insightsStructured mentorship from international maritime & energy innovation leadersPilot and proof-of-concept opportunities in a globally benchmarked ecosystemCommercialization pathways into the Nigerian marketBusiness development and investor-readiness supportOpportunities for cross-border partnerships and market expansion

By ensuring that solutions being scaled into Nigeria have been validated in overseas markets the program minimizes adoption risks while accelerating technology transfer and investment flows into the Nigerian maritime & energy sector.

“Engineering-driven innovation is critical to solving some of the world’s most complex challenges—from sustainable shipping to the decarbonization of marine operations,” said Jupe Tan, Managing Partner, APAC, Plug and Play. “By partnering with NIMENA, we are creating a trusted bridge between global innovation ecosystems and Nigeria’s maritime & energy sector, unlocking pathways for international collaboration and long-term competitiveness.”

“This partnership marks a transformative step for Nigeria’s energy and maritime innovation ecosystem,” said Dr. Eferebo Sylvanus, National Chairman, NIMENA. “By aligning with global standards and connecting our local talent to international platforms, we are creating new opportunities for Nigerian innovators to scale their solutions beyond borders while strengthening our national capabilities.”

Addressing Critical Ecosystem Gaps

1. Strengthening Ecosystem Alignment

To address fragmentation across government, academia, and industry stakeholders, Plug and Play has conducted a comprehensive ecosystem assessment. This data-driven evaluation examines capital access, talent pipelines, infrastructure readiness, and regulatory frameworks—culminating in a Strategic Ambition and Vertical Map for Nigeria’s maritime sector.

2. Creating a Stronger Investment Pipeline

While sector-specific funding opportunities exist, structured validation and vetting mechanisms remain limited. Under this partnership, Plug and Play will curate high-potential stage agnostic startups directing capital toward scalable, innovation-driven ventures with strong technical and commercial viability.

3. Enabling Global Market Access

The partnership will provide stage-agnostic startups with exposure to large corporations, regulators, and investors. Successful technologies will transition into exploring scaling opportunities in Nigeria for commercialization, positioning Nigeria as a high-growth destination for innovation across Africa.

A Bridge Between Global Trust and Local Scale

More than an accelerator program, the Plug and Play–NIMENA partnership is designed as a long-term platform for trust-building, knowledge transfer, and ecosystem anchoring.

Singapore will serve as the gateway for technology validation and international credibility, while Nigeria will serve as the destination for scaling, commercialization, and impact. This dual-ecosystem model ensures that cutting-edge solutions are introduced with global benchmarks while enabling sustainable, locally anchored growth.

As international startups expand into Nigeria, they will establish local operations, drive knowledge transfer, build intellectual property, and create high-value employment opportunities. Over time, this approach will not only attract foreign innovators but also catalyze the rise of homegrown Nigerian startups capable of contributing solutions to the global maritime industry.

By combining NIMENA’s technical leadership with Plug and Play’s global innovation infrastructure, the partnership represents a decisive step toward positioning Nigeria as an innovation hub for Africa, and a leader for maritime, energy, and adjacent industries for the region, ultimately strengthening competitiveness, accelerating entrepreneurship and advancement of technologies in their market, and aligning the national ecosystem with global best practices.

For partnership and participation inquiries:

Industry stakeholders interested in partnering are invited to connect with the team. We are actively seeking corporate and institutional partners to collaborate on pilot projects, proof-of-concept initiatives, and ecosystem development efforts. Global startups developing solutions across maritime, energy, logistics, supply chain, and related sectors are also encouraged to reach out to be considered for participation in the program.

For more information, please contact  nimena-program@pnptc.com

About the partners:

About Plug and Play

Plug and Play is the leading global innovation platform connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, Plug and Play operates in more than 60 locations across five continents, helping corporate partners and founders in every stage of the innovation journey — from education to execution. Plug and Play runs startup acceleration programs, corporate innovation services, and an in-house venture capital platform that has invested in hundreds of successful companies, including Dropbox, PayPal, Honey, LendingClub, N26, and Rappi. For more information, visit https://www.plugandplayapac.com/

About the Nigerian Institution of Marine Engineers and Naval Architects (NIMENA)

The Nigerian Institution of Marine Engineers and Naval Architects (NIMENA) is a professional body consisting of Naval Architects, Marine Engineers, and allied professions. NIMENA is dedicated to strengthening professional standards, fostering technological innovation, promoting capacity, and sustainable development in Nigeria’s maritime sector. The institution provides thought leadership, professional development opportunities, technical workshops, and industry events to support maritime engineering excellence and capacity building. For more information, visit https://nimena.org.ng/home.html

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TPIsoftware Wins “Taiwan SMART 50 Award” for Its FHIR-Based Medical AI Application

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TAIPEI, April 26, 2026 /PRNewswire/ — TPIsoftware (TPEx: 7781) was honored with the first Taiwan SMART 50 Award for creating a FHIR-based Medical AI Application.

Organized by the Ministry of Health and Welfare, the award encourages the development of smart health apps that align with the SMART on FHIR standard to enable secure and real-time data sharing across different hospitals. 50 apps were selected from 115 submissions through an open call. These apps will be listed on the Taiwan Health App Space (THAS) as part of the country’s initiative to foster data interoperability in healthcare.

TPIsoftware’s submission of an AI-powered procedural coding tool, which is a module of its healthcare solution digiCare, has been proven to be practically effective and compliant with SMART on FHIR.

The procedural coding app uses Natural Language Processing (NLP) to identify whether a contrast agent is applied or specify anatomical sites in a radiology report. The tool generates suggested codes once clinical details are recognized, which medical professionals can then review and manually revise. The automated workflow improves coding accuracy, reduces denied claims and ensures compliance with ICD-10-PCS and DICOM. The data entry process is streamlined since the tool is compatible with existing systems such as EHR and HIS, freeing up staff to handle complex patient concerns and care journeys.

“Being named one of the SMART 50 Apps demonstrates our R&D capacity in supporting healthcare transformation. The standardized framework enables hospitals and medical centers to provide informed, high-quality care with greater consistency, security and plug-and-play simplicity,” said Pierre Hsia, Executive Vice President of Enterprise Application Development Division at TPIsoftware.

TPIsoftware General Manager Yilan Yeh attributed the accolade to the company’s domain expertise and years of experience in highly-regulated industries. “Partnerships among industry leaders, academic institutions, healthcare providers and government agencies are nurtured to support patient-centered care, clinical decisions and treatment. Following the model of the US All of Us Research Program, we are committed to building Taiwan’s national database aligned with the TW Core Implementation Guide (IG) and FHIR standard, where data are made accessible within an open, standardized ecosystem.”

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