Connect with us

Technology

AI Transformations in the TV Market, USD 64.7 Billion Growth Forecast (2024-2028) Driven by Innovation and Premium Products – Technavio Report

Published

on

NEW YORK, Nov. 22, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global television market size is estimated to grow by USD 64.7 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 7.85%  during the forecast period.  Product innovation and advances leading to portfolio extension and product premiumization is driving market growth, with a trend towards advent of 8k UHD televisions. However, lack of 4k content  poses a challenge. Key market players include Apple Inc., Changhong, Elitelux Australia, Funai Electric Co. Ltd., Haier Smart Home Co. Ltd., Hisense International Co. Ltd., Koninklijke Philips N.V., Konka Group Co. Ltd., LG Electronics Inc., Micromax Informatics Ltd., MIRC Electronics Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., TCL Electronics Holdings Ltd., Videocon Industries Ltd., VIZIO Holding Corp., and Xiaomi Communications Co. Ltd..

AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View your snapshot now

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Technology (UHD and HD), Display Size (Upto 43
inches, 55-64 inches, 48-50 inches, and Greater
than 65 inches), Display Type (LCD and OLED),
and Geography (APAC, North America, Europe,
South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America,
and Middle East and Africa

Key companies profiled

Apple Inc., Changhong, Elitelux Australia, Funai
Electric Co. Ltd., Haier Smart Home Co. Ltd.,
Hisense International Co. Ltd., Koninklijke Philips
N.V., Konka Group Co. Ltd., LG Electronics Inc.,
Micromax Informatics Ltd., MIRC Electronics Ltd.,
Panasonic Holdings Corp., Samsung Electronics
Co. Ltd., Sharp Corp., Skyworth Group Ltd., Sony
Group Corp., TCL Electronics Holdings Ltd.,
Videocon Industries Ltd., VIZIO Holding Corp., and
Xiaomi Communications Co. Ltd.

 

Key Market Trends Fueling Growth

The television market is witnessing significant advancements in display resolution technology, with 8K televisions gaining traction. At CES 2018, 8K resolution televisions were introduced, offering a higher resolution standard than 4K, with approximately 8,000 horizontal pixels. Although some vendors, including LG, Samsung, and Sony, have launched 8K television series, these are currently not consumer-grade and are available at premium prices. Vendors are expected to ramp up production of affordable consumer versions in the coming years. The development of 8K-compatible content is also crucial for the growth of this market. Overall, the increasing demand for high-resolution display devices and enhanced content creation is driving the adoption of 8K televisions. 

The Pay TV industry is evolving with new trends shaping the future market landscape. Pay TV models, including postpaid and prepaid services, are gaining popularity, especially in commercial sectors. Acquisitions of content providers and TV-as-a-Service (TVaaS) models are on the rise. Premium UHD content is driving demand, with territories in the technological segments of cable and satellite, as well as internet protocol, competing for consumer attention. Potential investors are eyeing the ecosystem, which includes traditional cable and satellite, digital television, and consumer electronics like Smart TVs, LCD, LED, and OLED screens. The industry offers opportunities in entertainment programs, data programs, and technologies like gaming and console compatibility. The evolution of consumer electronics, including eco-friendly designs and bezel-less displays, is also impacting the market. 

Insights on how AI is driving innovation, efficiency, and market growth- Request Sample!

Market Challenges

The adoption of Ultra High Definition (UHD) televisions is hindered by the limited availability of 4K content. This issue is compounded by the proprietary nature of 4K media, which restricts access to a significant portion of 4K videos. Over-the-top (OTT) platforms such as Sky, BT, Amazon, and Netflix are working to address this issue by adding 4K content to their offerings. However, access to these premium 4K videos comes at an additional cost. The primary challenges with 4K and 8K resolutions are the in-home capabilities and content distribution. Broadcasters have yet to produce 4K content due to the high capital investment required for contribution and distribution. Consequently, operators may not be incentivized to provide 4K UHD set-top boxes to consumers, creating a gap between demand and supply. This content gap is expected to hinder the growth of the global television market during the forecast period.The television market is undergoing significant changes with the evolution of consumer electronics. Internet-connected, storage-aware computers have transformed content delivery, enabling access to streaming services and gaming console compatibility. Smart TV enhancements like LCD, LED, and OLED displays offer technologies such as bezel-less and frameless designs. Eco-friendliness, home office integration, and TV as art are new trends. OLED displays and curved displays add value, while foldable displays are an emerging technology. The pay TV market, including cable TV, Direct-to-Home, and fiber optic services, faces competition from disposable incomes and emerging economies fueling consumer appetite for high-definition content and over-the-top platforms. Valuation of the market relies on content integration, viewer preferences, and ultra-high-definition services. Content security systems cater to residential sectors and housing units, catering to the needs of various consumers. Spotv, a new player, aims to disrupt the market with innovative offerings.

Insights into how AI is reshaping industries and driving growth- Download a Sample Report

Segment Overview 

This television market report extensively covers market segmentation by

Technology 1.1 UHD1.2 HDDisplay Size2.1 Upto 43 inches2.2 55-64 inches2.3 48-50 inches2.4 Greater than 65 inchesDisplay Type3.1 LCD3.2 OLEDGeography 4.1 APAC4.2 North America4.3 Europe4.4 South America4.5 Middle East and Africa

1.1 UHD-  The television market is a significant sector in media and entertainment. Broadcasters and streaming services compete to provide engaging content to viewers. Advertisers invest heavily to reach audiences through commercials and sponsorships. Consumers continue to demand high-quality programming and convenient viewing options. Innovations like smart TVs and on-demand services shape the market’s future. Industry growth is steady, driven by advancements in technology and consumer preferences.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The Pay TV market continues to evolve, with various technological segments including Cable TV, Direct-to-Home, and Fiber optic services, catering to the insatiable consumer appetite for high-definition content. Over-the-top platforms have disrupted traditional TV viewing, offering on-demand access to premium content in Ultra-High-Definition (UHD) and technologies. Smart TV capabilities enable seamless content integration and access to eco-friendly features like energy-saving modes. Territories and markets differ, with cable and satellite dominating the residential sector, while the commercial sector embraces Internet Protocol (IP) solutions. Innovations like OLED displays, Bezel-less and Frameless designs, TVs as art pieces, Curved displays, and Foldable displays add to the excitement. UHD content and technologies are the future, transforming the TV viewing experience.

Market Research Overview

The Pay TV market encompasses various segments, including Cable TV, Direct-to-Home (DTH), Fiber optic services, and Over-the-top (OTT) platforms. Valuation of this industry is driven by consumer appetite for high-definition content and advanced Smart TV capabilities. Technological segments like Ultra-High-Definition (UHD) services and Content Security Systems are gaining traction. Residential sectors, particularly housing units, are significant contributors to the Pay TV industry. Viewer preferences and Pay TV models continue to evolve, with acquisitions and TV-as-a-Service (TVaaS) models emerging. Commercial sectors, potential investors, and territories are also part of the ecosystem. Traditional cable TV and premium content are being challenged by UHD content and technological advancements like internet protocol, gaming, and technologies. Consumer electronics evolution, such as LCD, LED, OLED, and eco-friendly designs, are enhancing the TV viewing experience. The future market landscape includes bezel-less, frameless designs, TV as art, curved displays, and foldable displays. Disposable incomes and emerging economies are expanding the market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyUHDHDDisplay SizeUpto 43 Inches55-64 Inches48-50 InchesGreater Than 65 InchesDisplay TypeLCDOLEDGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/ai-transformations-in-the-tv-market-usd-64-7-billion-growth-forecast-2024-2028-driven-by-innovation-and-premium-products–technavio-report-302313501.html

SOURCE Technavio

Continue Reading

Technology

ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

Published

on

By

Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

Continue Reading

Technology

ST Engineering iDirect and MBSat Partner to Build Next-Generation Sovereign Connectivity Services Across Oman and the Middle East

Published

on

By

Intuition ground system selected to support MBSat’s planned 2027 service launch, enabling accelerated deployment, dynamic resource management and scalable service growth

HERNDON, Va., Oct. 25, 2026 /PRNewswire/ — ST Engineering iDirect today announced a strategic partnership with Mohammed Al Barwani Satellite Company (MBSat), part of Mohammed Al Barwani Group, to provide the ground system technology foundation for MBSat’s next-generation satellite gateway and network operations across Oman and the wider Middle East region. Intuition will provide a flexible, software-defined foundation to support sovereign connectivity services, enabling efficient service deployment, dynamic resource management and scalable network operations.

Intuition will deliver a turnkey ground segment solution that accelerates deployment, simplifies operations and gives MBSat the flexibility to scale services as demand grows. The software-defined platform enables dynamic resource management, service automation and seamless integration with existing and future operational systems. The solution also includes Ka-band gateway infrastructure, service provisioning and management capabilities, open API integration frameworks, training and full-lifecycle support. Together, these capabilities will help MBSat launch and operate services efficiently while adapting to evolving market requirements.

The network will leverage capacity from MB Sat-1, a sovereign MicroGEO satellite, with planned service launch in 2027, to support flexible, scalable connectivity services across the region.

The partnership reflects growing investment in sovereign communications infrastructure across the Middle East as operators seek greater control over service delivery, network expansion and long-term technology evolution.

“This partnership represents an important milestone in our efforts to build an advanced satellite communications platform in Oman and the region,” said Ammar Al Rawahi, General Manager, MBSat. “Through our collaboration with ST Engineering iDirect, we are establishing the technical infrastructure required to launch services efficiently, respond to evolving customer needs and expand into new markets, supporting the sustainable long-term growth of our business.”

“We are providing MBSat with a flexible, software-defined ground platform that integrates with its existing operational environment,” said Sridhar Kuppanna, Chief Executive Officer, ST Engineering iDirect. “This enables more efficient service deployment and operations today, with the flexibility to scale, introduce new capabilities and evolve as requirements change.”

About ST Engineering iDirect

ST Engineering iDirect, a subsidiary of ST Engineering, is a global leader in satellite communications, providing technology and solutions that enable its customers to expand their business, differentiate their services and optimize their networks. Through its portfolio of ground infrastructure, intelligent networking and advanced satellite communications solutions, the company supports operators, service providers, governments and enterprises worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/st-engineering-idirect-and-mbsat-partner-to-build-next-generation-sovereign-connectivity-services-across-oman-and-the-middle-east-302918467.html

SOURCE ST Engineering iDirect

Continue Reading

Technology

Global Security & Technology Summit Unveils Month-Long Program of Activities Ahead of December Event

Published

on

By

RIYADH, Saudi Arabia, Oct. 24, 2026 /PRNewswire/ — The Organizing Committee of the Global Security & Technology Summit (GSTS) held an introductory session today at the Ministry of Interior’s headquarters in Riyadh, bringing together representatives from the government, private, and nonprofit sectors to introduce the program of activities leading up to the summit. The upcoming summit will be held in Riyadh under the patronage of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, under the supervision of HRH Prince Abdulaziz bin Saud bin Naif bin Abdulaziz Al Saud, Minister of Interior, and organized by the Ministry of Interior in cooperation with Tuwaiq Academy.

During the session, the Organizing Committee presented the comprehensive GSTS program, comprising three key components: GSTS Month, running from November 1 to 30, 2026; the Global Security & Innovation Fair (SAIF), taking place from November 24 to 26, 2026; and the main Summit, scheduled for December 18 to 20, 2026, in Riyadh. Together, these events form an integrated program designed to advance security and technology innovation, strengthen national capabilities, and foster international cooperation.

GSTS Month will feature working groups, boot camps, training programs, knowledge-sharing sessions, and technical workshops across Saudi Arabia’s 13 administrative regions, delivered both in person and remotely in collaboration with specialized entities. The month-long program aims to develop national capabilities, identify emerging talent, enrich knowledge-sharing opportunities, and equip professionals with the knowledge and skills needed to develop innovative solutions to future security and technology challenges.

The main Summit will bring together global leaders, decision-makers, experts, and innovators to explore the future of security and technology, promote the integration of advanced technologies within the security sector, strengthen national capabilities, support innovation, and foster international cooperation, further positioning the Kingdom as a global hub for security and technology.

Showcasing the latest technological breakthroughs and security solutions, the summit will bring together government entities, private sector organizations, academic institutions, and research centers to facilitate knowledge exchange and collaboration across key fields, including cybersecurity, artificial intelligence (AI), the Internet of Things (IoT), smart security solutions, emerging technologies, and crisis management. The program will also feature main sessions, specialized discussions, and interactive exhibitions. Registration is available at gsts.sa.

Advisor to HRH the Minister of Interior and Chairman of the GSTS Organizing Committee, Ahmed Altowayan, stated that the summit builds on Saudi Arabia’s efforts to establish an advanced security and technology ecosystem focused on knowledge and innovation, keeping pace with rapid developments and future challenges.

Mr. Altowayan noted that the summit is a global platform for strengthening cooperation and exchanging expertise, anticipating future developments in security and technology, and developing strategic partnerships and innovative solutions that enhance the efficiency and readiness of security systems.

Vice Chairman of the GSTS Organizing Committee, Eng. Abdulaziz Alhammadi, said that the summit will offer a range of integrated programs and activities focused on enhancing national skills, encouraging innovation, and supporting international cooperation.

He added that GSTS Month will help build national capabilities, discover talent, and develop skills, with SAIF providing a platform for innovators and researchers from around the world to showcase leading technological solutions, while the main Summit will bring together leaders and experts to discuss the future of security and technology and explore new strategic partnership opportunities.

SAIF will take place at the Riyadh International Convention & Exhibition Center, bringing together innovators, researchers, technology talents, and industry experts from around the world to showcase promising innovations and projects across 14 fields of technology and innovation. The fair will provide opportunities to engage with project owners, including students, graduates, and entrepreneurs, and explore the different stages of innovation development through interactive zones, panel discussions on emerging security and innovation trends, and knowledge-sharing workshops led by specialists. Visitor registration is open to participants from within and outside the Kingdom through saifair.sa.

The introductory session also featured contributions from representatives of government, private, and nonprofit sector entities, alongside members of the media. Discussions focused on developing national capabilities in security and technology, strengthening students’ technical expertise, translating scientific research into practical solutions, and supporting Saudi companies in developing security and technology solutions and advancing digital transformation.

Organized by the Ministry of Interior in cooperation with Tuwaiq Academy, GSTS is produced by Tahaluf, with the Ministry of Education serving as Strategic Scientific Partner, Tahakom as Founding Partner, and Elm as Principal Partner.

Registration for participants from within and outside the Kingdom is available at gsts.sa.

Click here to view the media kit. 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/global-security–technology-summit-unveils-month-long-program-of-activities-ahead-of-december-event-302918695.html

Continue Reading

Trending