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Green Data Center (GDC) Market to grow by USD 202.4 Billion from 2024-2028, driven by rising electricity costs and AI redefining the market landscape – Technavio

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NEW YORK, Dec. 5, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global green data center (GDC) market size is estimated to grow by USD 202.4 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 27.17% during the forecast period. Increase in electricity consumption and cost is driving market growth, with a trend towards increased use of dcim and automation. However, cost of building green data center poses a challenge. Key market players include ABB Ltd., Carrier Global Corp., Cisco Systems Inc., CommScope Holding Co. Inc., Dell Technologies Inc., Delta Electronics Inc., Eaton Corp. Plc, Fujitsu Ltd., Green Revolution Cooling Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd., International Business Machines Corp., Modine Manufacturing Co., Panduit Corp., Rittal GmbH and Co. KG, Schneider Electric SE, Siemens AG, STULZ GmbH, Sunbird Inc., and Vertiv Holdings Co..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Component (IT infrastructure, Power solutions, General construction, Cooling solutions, and Monitoring and management), End-user (BFSI, Energy, IT and telecom, and Others), and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

Region Covered

Europe, North America, APAC, South America, and Middle East and Africa

Key companies profiled

ABB Ltd., Carrier Global Corp., Cisco Systems Inc., CommScope Holding Co. Inc., Dell Technologies Inc., Delta Electronics Inc., Eaton Corp. Plc, Fujitsu Ltd., Green Revolution Cooling Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd., International Business Machines Corp., Modine Manufacturing Co., Panduit Corp., Rittal GmbH and Co. KG, Schneider Electric SE, Siemens AG, STULZ GmbH, Sunbird Inc., and Vertiv Holdings Co.

Key Market Trends Fueling Growth

The Green Data Center (GDC) market is thriving as businesses prioritize energy efficiency and environmental stewardship. GDCs use energy-efficient components like Uninterruptible Power Supply (UPS) and cooling systems in ECO mode or Active Standby. AI and ML enable predictive modeling and thermal optimization, while Eco-friendly solutions include renewable energy integration and hardware innovations. Media and entertainment, OTT platforms, and large data centers drive CapEx in GDCs. Cloud computing’s green initiatives offer energy-efficient data processing and storage. Digital transformation, environmental regulations, and tax benefits push corporations towards net carbon neutrality. Renewable energy sources like solar panels, wind turbines, and hydroelectric plants power GDCs. Virtualization, intelligent cooling systems, and power management reduce carbon footprint. Consultation services and monitoring systems help businesses navigate this transition. Large enterprises embrace CSR, risk management, and 5G technology. Big data analytics, IoT, healthcare, e-commerce, and colocation providers join the movement towards energy-efficient solutions. Greenhouse gas emissions are minimized through resource management and power systems. Networking systems and colocation data centers adopt renewable energy integration and modular infrastructure. Environmental laws mandate carbon emissions reduction, driving the demand for green data center solutions.

Data Center Infrastructure Management (DCIM) software is a crucial tool for managing modern data center facilities. This software enables remote monitoring of various aspects of the data center, including temperature, humidity, and power consumption. Vendors in the Green Data Center (GDC) market offer advanced DCIM systems, which come with higher Capital Expenditure (CAPEX) compared to traditional systems. The importance of energy efficiency and reducing carbon emissions has made DCIM a necessary investment for data center operators. Colocation data center providers are particularly focusing on integrating advanced DCIM systems to effectively manage their facilities and ensure optimal energy usage.

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Market Challenges

Green Data Centers (GDCs) are essential for businesses seeking energy-efficient and eco-friendly solutions for their data processing and storage needs. GDCs use energy-efficient components like Uninterruptible Power Supplies (UPS) and cooling systems in ECO mode or Active Standby to minimize energy consumption. AI and ML enable predictive modeling and thermal optimization for power efficiency. Media and entertainment, OTT platforms, and large data centers require significant capital expenditure, making GDCs a priority for businesses. Green initiatives, such as renewable energy integration and carbon footprint reduction, are crucial for Corporate Social Responsibility and risk management. Cloud computing, digital transformation, and IoT also benefit from GDCs’ energy efficiency. Consultation services and monitoring systems help businesses navigate environmental regulations and tax benefits. Hardware and software innovations, like server virtualization, intelligent cooling systems, and power management, reduce carbon emissions and improve resource management. Renewable energy sources like solar panels, wind turbines, and hydroelectric plants power GDCs, contributing to net carbon neutrality. Colocation providers offer modular infrastructure and cooling technologies to accommodate various industries, including healthcare, e-commerce, and 5G technology. GDCs are essential for businesses aiming to reduce their carbon footprint, comply with environmental laws, and adopt sustainable practices. By integrating renewable energy and optimizing power systems and networking, businesses can save costs and enhance their environmental stewardship.Leading organizations in the Americas, including Facebook, Microsoft, Google, Intel, and Apple, have established data centers that utilize renewable energy sources. Current data centers in the US consume vast amounts of electricity, emitting millions of tons of carbon annually. Building a data center facility can cost up to 25% of an organization’s IT budget, including IT equipment. The business requirement for data usage is growing yearly, leading to an 8%-10% increase in servers installed. Renewable energy adoption in data centers is crucial to reduce environmental impact and manage escalating costs.

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Segment Overview

This green data center (gdc) market report extensively covers market segmentation by

Component1.1 IT infrastructure1.2 Power solutions1.3 General construction1.4 Cooling solutions1.5 Monitoring and managementEnd-user2.1 BFSI2.2 Energy2.3 IT and telecom2.4 OthersGeography3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 IT infrastructure- The digital transformation of businesses is driving the adoption of cloud services among small and medium enterprises (SMEs), with 90% expected to operate through cloud storage by 2025. Cloud computing requires substantial computational power but offers flexible, scalable, and efficient business operations. This has led to an increase in data center construction worldwide. Virtualization, a key enabler, has increased IT infrastructure usage in data centers while reducing energy consumption. For instance, Supermicro’s MicroBlade systems helped Fortune 100 companies achieve energy efficiency of around 90%. Data center consolidation projects have also reduced server usage, while Open Compute Projects optimize infrastructure for workload and energy consumption. Techniques like direct-to-chip cooling and liquid-immersion cooling have significantly reduced cooling needs. In storage, replacing HDDs with SSDs and virtual networking applications have lowered power consumption. Vendors like Dell, HPE, Cisco, Huawei, Lenovo, and IBM offer energy-efficient, density-optimized infrastructures. Innovations in energy-efficient IT infrastructure will continue to fuel the growth of the global green data center market during the forecast period.

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Research Analysis

Green Data Centers (GDCs) are advanced computing facilities designed to minimize energy consumption and reduce carbon footprint. They utilize energy-efficient components such as Uninterruptible Power Supplies (UPS) and cooling systems in ECO mode or Active Standby, which save energy by optimizing power usage. Machine Learning and Artificial Intelligence are integrated for cooling power management, enhancing energy efficiency. GDCs comply with Environmental Regulations and offer tax benefits for net carbon neutrality. Renewable Energy integration is a key feature, making GDCs eco-friendly and reducing carbon emissions. Digital Services, IoT, Healthcare, E-commerce, and various industries benefit from GDCs’ energy-efficient solutions. Cooling Technologies and Renewable Energy are integral to GDC infrastructure, with modular designs allowing for scalability and flexibility. The integration of digital transformation and carbon footprint reduction is essential for businesses aiming for a sustainable future.

Market Research Overview

The Green Data Center (GDC) market is witnessing significant growth due to the increasing demand for energy-efficient components in data centers. GDCs utilize Uninterruptible Power Supply (UPS) systems, cooling systems with ECO mode, Active Standby, and Economy mode for power efficiency. Artificial Intelligence (AI) and Machine Learning (ML) are used for predictive modeling and thermal optimization. Energy efficiency is a top priority with the integration of renewable energy sources like Solar Panels, Wind Turbines, and Hydroelectric Plants. Large data centers in media and entertainment, OTT platforms, and content delivery require green initiatives for Capital Expenditure reduction and Net Carbon Neutrality. Greenhouse Gas Emissions are minimized through hardware and software innovations, virtualization, and intelligent cooling systems. Consultation services, monitoring systems, and colocation providers offer eco-friendly solutions for large enterprises focusing on Corporate Social Responsibility, Risk Management, and Digital Transformation. Environmental Regulations and tax benefits drive the adoption of GDCs in various industries, including 5G Technology, Big Data Analytics, Healthcare, E-commerce, and IoT. Renewable Energy Integration, Modular Infrastructure, and Power Management are essential components of GDCs, reducing Carbon Emissions and adhering to Environmental Laws.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentIT InfrastructurePower SolutionsGeneral ConstructionCooling SolutionsMonitoring And ManagementEnd-userBFSIEnergyIT And TelecomOthersGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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NIX United Achieves AWS AI Competency After Rigorous Audit

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AI-enabled software development company NIX United has officially achieved the AWS AI Competency designation from Amazon Web Services (AWS). The recognition validates NIX’s proven expertise in architecting, securing, and deploying enterprise-grade artificial intelligence and machine learning solutions on AWS.

TAMPA, Fla., July 23, 2026 /PRNewswire-PRWeb/ — For enterprise organizations, the designation provides independent validation of NIX’s end-to-end AI capabilities across solution architecture, data security, governance, and operational excellence. It is based on successful production deployments, including a generative AI customer feedback analytics platform and an AI-powered medical education solution. The competency also provides eligible customers with access to AWS-validated frameworks, specialized technical resources, and AWS GenAI Innovation Funding programs.

“AI must be engineered for long-term production value,” said Artur Bakulin, Head of RnD and Innovation at NIX United. “Earning the AWS AI Competency reflects our commitment to building AI architectures grounded in verifiable return on investment.”

Moving Beyond AI Demos to Production Value

While AI adoption accelerates, organizations face a critical barrier: transitioning from impressive proofs of concept to production-grade applications. Building AI for the modern enterprise requires solving complex challenges around regulatory compliance and seamless system integration.

To earn the AWS AI Competency, NIX completed a comprehensive technical audit demonstrating its ability to deliver scalable AI solutions. The evaluation covered engineering practices, security controls, governance frameworks, and operational excellence, while highlighting NIX’s experience applying generative AI to complex business workflows.

Strategic Benefits for Enterprise Clients

“AI must be engineered for long-term production value,” said Artur Bakulin, Head of RnD and Innovation at NIX United. “Earning the AWS AI Competency reflects our commitment to building AI architectures grounded in verifiable return on investment.”

For NIX clients, this designation provides:

Reduced project risk through AWS-validated architectures that support data privacy, security, and regulatory compliance.Faster project execution with access to eligible AWS funding programs, including subsidized AI assessments, Proofs of Concept (PoCs), and AWS GenAI Innovation Funding.Long-term scalability with solutions engineered to move seamlessly from pilot projects to business-critical production environments.

Organizations exploring generative AI initiatives can work with NIX experts to evaluate their eligibility for the AWS GenAI Innovation Funding Program and identify opportunities to accelerate adoption.

Frequently Asked Questions

Q: What specific competency did NIX United achieve?

A: NIX achieved the AWS AI Competency, a formal designation by Amazon Web Services verifying a partner’s technical proficiency and robust customer success in delivering generative AI solutions.

Q: What criteria did AWS use to evaluate NIX United?

A: AWS conducted a comprehensive technical audit covering NIX’s solution architecture, security controls, governance frameworks, and delivery methodology.

Q: How can enterprise clients fund their AI initiatives with NIX United?

A: Through NIX’s status as an advanced AWS partner, eligible clients can access the AWS GenAI Innovation Funding Program to offset costs for AI assessments, proofs-of-concept, and full-scale implementations.

Media Contact

Yevheniia Kryvenko, NIX United, 1 7272563558, yevheniia.kryvenko@nixs.com, NIX United

View original content:https://www.prweb.com/releases/nix-united-achieves-aws-ai-competency-after-rigorous-audit-302831769.html

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Apollo and San Jose Earthquakes Announce Official Sleeve and Go-to-Market Partnership, Bringing the AI GTM System to Major League Soccer

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First-of-its-kind partnership to help Earthquakes capitalize on soccer’s surging popularity through AI-powered GTM transformation

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Apollo, the AI go-to-market system, announced today a multiyear Official Sleeve Partnership with Major League Soccer’s San Jose Earthquakes that entails becoming both the club’s Official Go-to-Market Partner and the first go-to-market (GTM) company to combine a professional sports sponsorship with a full-scale partnership for revenue operations transformation.

As soccer continues its unprecedented rise in popularity across the United States, with MLS seeing a 62% year-over-year increase in viewership to kick off the 2026 season, the unique partnership positions the Earthquakes to modernize their GTM, accelerate revenue and capitalize on the sport’s expanding global audience.

In the partnership, Apollo will serve as both a brand sponsor with its logo featured prominently on the right sleeve of the Earthquakes’ jersey, and as a technology partner, powering the club’s GTM strategy. The club will deploy Apollo’s system across key revenue-generating functions, including group ticket sales, sponsorship pipeline management, inbound lead routing and season ticket renewals, creating a modern GTM system designed to drive fan engagement and commercial growth.

“We see this partnership as a natural extension of Apollo’s mission to make world-class go-to-market accessible to everyone by bringing it to the world’s most popular game,” said Matt Curl, CEO of Apollo. “Soccer is entering an incredible growth phase in the U.S., creating a once-in-a-generation opportunity for clubs to deepen fan relationships and accelerate commercial growth. Every professional sports team is running a revenue business focused on finding customers, engaging fans, growing sponsorships and driving renewals. By bringing together data, intelligence and execution into one system, we’re helping the Earthquakes build a modern commercial operation that will become a model for the future of sports.”  

The partnership reflects Apollo’s broader vision that every organization can benefit from its AI GTM system. With the rise in soccer’s popularity, clubs face increasing pressure to convert fan interest into lasting relationships, ticket sales, sponsorships and recurring revenue. While sports organizations have historically relied on fragmented tools across ticketing, sponsorship sales, CRM and marketing, Apollo brings those workflows together into one connected system to help organizations capitalize on this moment.

For the Earthquakes, that means:

Modernizing group ticket sales workflowsImproving inbound lead managementGrowing sponsorship pipelineStreamlining season ticket renewal campaignsGiving sales and marketing teams a unified system

“While excitement around soccer continues to grow across the country, we’re investing in the technology and systems that will help us better engage our supporters and continue growing our commercial business,” said Earthquakes President Jared Shawlee. “I started my career in sales and have never seen the kind of technology that Apollo provides. This will transform our approach to sales and marketing by giving us one system to connect data, automate workflows and create a more connected experience for Quakes fans throughout their journey with the club.”

“We are excited to roll out the Apollo AI GTM system to revenue teams across our organization,” added Earthquakes Chief Strategy Officer Ian Anderson. “Apollo is at the forefront of AI-powered GTM and the Quakes are committed to being ahead of the technology curve for our industry.”

The Earthquakes become Apollo’s first official sports partner, laying the foundation for a broader strategy to bring modern GTM technology to sports organizations worldwide. Apollo plans to use the partnership as a blueprint for working with hundreds of professional sports organizations facing similar revenue and commercial challenges.

“This is just the beginning,” added Curl. “Professional sports organizations have the same GTM challenges as fast-growing businesses. We’re excited to demonstrate what’s possible when data, intelligence, and execution come together in a single system to help teams build stronger relationships with fans, partners, and customers.”

The partnership will officially debut ahead of the Earthquakes’ annual California Clasico match on Saturday, July 25, against the LA Galaxy at Stanford Stadium, with Apollo and the club jointly celebrating the launch through customer events, social activations and in-stadium experiences.

About Apollo
Apollo is the AI GTM System that uniquely combines data, intelligence, and execution in one loop helping every business find and win their next customer. Trusted by millions of users and over 600,000 companies worldwide, Apollo combines one of the industry’s largest B2B contact databases with a purpose built GTM intelligence engine and a full execution stack, in an all-in-one system. Learn more at apollo.io.

About San Jose Earthquakes
The San Jose Earthquakes, one of Major League Soccer’s original teams, are the epicenter for soccer in Northern California, playing at the highest professional level in the United States. The club won MLS Cups in 2001 and 2003 and took home Supporters’ Shields in 2005 and 2012. The Earthquakes are based out of PayPal Park, an 18,000-seat soccer-specific stadium that opened in 2015 and is the first cloud-enabled venue in MLS. The organization was originally founded in 1974 in the North American Soccer League, and in 2024, celebrated its 50th anniversary of positively impacting communities around Northern California. The club’s nonprofit arm, the Quakes Foundation, focuses on health and fitness initiatives for local underserved youth and fighting food insecurity. For more information about the Earthquakes, visit sjearthquakes.com.

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CIQ Arms Federal Agencies and Contractors with Kernel-Level Detection and BOD 26-04-Compliant Remediation

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RLC Pro Hardened and Ascender Pro together give federal teams kernel exploitation detection as it happens and CVE remediation before it wipes out an entire fleet

RENO, Nev., July 23, 2026 /PRNewswire/ — CIQ, the founding commercial sponsor of Rocky Linux, today announced the launch of an RLC Pro Hardened and Ascender Pro deployment that gives federal agencies real-time kernel exploit detection, audit-ready compliance, and automated remediation in a single deployment. The pairing gives federal teams a stronger position inside the three-day remediation window Binding Operational Directive (BOD) 26-04 sets for the highest-risk vulnerabilities on federal systems.

On June 10, 2026, CISA issued BOD 26-04, and the three-day clock starts when a flaw enters the Known Exploited Vulnerabilities (KEV) catalog, not when a patch ships. For the most dangerous vulnerabilities, the exploit often arrives before the patch does, leaving agencies with a compliance deadline and no fix to apply yet. Non-compliance penalties can include a range of administrative consequences, including greater regulatory oversight and asset disconnection.

RLC Pro Hardened, CIQ’s federal-ready Enterprise Linux distribution, answers that gap. It is the first Enterprise Linux distribution to ship runtime kernel exploitation detection enabled and supported by default, giving agencies a record of what happened during the window before a fix shipped. CIQ delivered that capability well before BOD 26-04 put federal agencies on a three-day clock.

“A single critical vulnerability can impact an entire federal fleet before it’s even confirmed as a CVE,” said Gregory Kurtzer, founder and CEO of CIQ. “RLC Pro Hardened’s LKRG catches the exploit behavior at the kernel the moment it happens, patch or no patch. Once remediation is required, Ascender Pro orchestrates it across the entire fleet and proves it happened, system by system. Agencies get both sides covered without rebuilding their infrastructure.”

RLC Pro Hardened ships with Linux Kernel Runtime Guard (LKRG), which validates kernel integrity continuously and records kernel-level exploitation as it happens. The distribution also arrives audit-ready, with FIPS 140-3 validated cryptography and CIQ-engineered lockdown playbooks for DISA STIG, CIS and NIST 800-171.

Ascender Pro adds Reaqt, an event-driven engine that watches fleet logs, matches them against rule sets, and fires the right Ansible playbook automatically. Across a fleet, that closes issues faster than manual, ticket-driven review.

More About BOD 26-04

BOD 26-04 replaced the severity-score deadlines of BOD 22-01 and BOD 19-02 with a risk model. It scores each vulnerability on four factors: public exposure, presence in the KEV catalog, exploit automation and technical impact. A vulnerability that meets all four carries a three-calendar-day remediation deadline, the shortest CISA has set in a Binding Operational Directive. Agency remediation policies must support the directive by August 7, 2026.

About CIQ

CIQ is the founding support and services partner for Rocky Linux and a leading provider of enterprise Linux infrastructure. CIQ delivers commercially supported Linux offerings, high-performance computing solutions and AI infrastructure to enterprises, government agencies, research institutions and supercomputing centers worldwide. CIQ’s products include the Rocky Linux from CIQ (RLC Pro) family of operating systems, Ascender Pro for IT automation, Fuzzball job-based container orchestration, Warewulf cluster provisioning and Apptainer, the leading container system for high-performance computing. For more information, visit ciq.com.

MEDIA CONTACT:
Cristin Connelly
Cathey Communications for CIQ
cristin@cathey.co

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