Technology

New Study: Can AI Write Better Songs Than Taylor Swift?

Published

1 year ago

December 11, 2024

A new study by Stephen Arnold Music (SAM) and SoundOut compares music from AI and Taylor Swift. Can AI write better songs than today’s biggest pop stars? The results are surprising and suggest intriguing creative opportunities that extend beyond the world of popular music.

DALLAS, Dec. 11, 2024 /PRNewswire-PRWeb/ — A new study by Stephen Arnold Music (SAM) and SoundOut, conducted with thousands of respondents across the US, compares music from AI and Taylor Swift in addressing just how far AI generated music has come in the pop genre…and how far it will go. Can AI write better songs than today’s biggest pop stars? The results are surprising and suggest intriguing creative opportunities that extend beyond the world of popular music.

“AI is a great inspirational tool and can produce music we like, but it has not demonstrated the emotional complexity to dependably produce impactful brand music,” Chad Cook, President/Creative Director, Stephen Arnold Music (SAM)

As in many other fields, generative AI is having a massive impact on the music industry. It’s changed the way labels manage their catalogs and how streaming services recommend songs. It’s provided record producers with new tools for mixing and mastering. Controversially, AI is also being used to create music from scratch.

How far will it go? Will AI be used by composers as a source of inspiration, or will it eliminate their jobs? Will AI generated music be cold and soulless, or will it move us to tears? More to the point, “Can AI write better songs than Taylor Swift?”

Earlier this year, Stephen Arnold Music (SAM), the world leader in sonic branding, and SoundOut, a leading sonic testing agency, conducted an experiment pitting AI music generating software against a professional “human” composer in responding to a specific music brief. The results were fascinating, and telling. While AI proved very good at producing music that was subjectively appealing, it often missed the mark for emotional accuracy — producing a specified emotional impact — something that human composers are very good at.

Now, the two companies have completed a follow up experiment testing AI’s ability in the pop arena. Their purpose was to see if generative AI could create songs as heartfelt, catchy and memorable as the world’s biggest pop star — none other than Taylor Swift herself. You’ll have to read the study itself to get the complete results but suffice to say emotional connection was once again the differentiating factor.

So, no, AI bots won’t be playing sold-out stadium shows any time soon, but that doesn’t mean that the technology won’t have a significant impact on popular music. AI has proven that it can produce music that is broadly engaging, even if machines lack the charisma of a star performer. “Consumers seem willing to embrace AI music if the song is sufficiently appealing, even if it lacks an artist connection,” says SoundOut CEO David Courtier-Dutton. “It’s not that the artist is unimportant, just that the song is much more important.”

The implications of the study go beyond pop music. The strengths and weaknesses of AI apply to all forms of music and sonic media. AI is an intriguing tool with great potential, but it’s not a substitute for human creativity and emotional insight. “With sonic branding, our composers combine analysis, artistry and subjectivity to get the right musical ‘feel,'” explains SAM president and creative director Chad Cook. “We’re not magicians, but the ability to relate to emotions is an intrinsic part of the composing process. AI is a great inspirational tool and can produce music we like, but it has not demonstrated the emotional complexity to dependably produce impactful brand music.”

The takeaway from this fascinating study is that humans and AI aren’t adversaries, they’re collaborators. “AI is here to stay,” the study concludes. “Musicians, music agencies, and leading brands are best served by exploring how to embrace it.”

Media Contact

Chad Cook, Stephen Arnold Music (SAM), 1 214.726.1600 113, artisanspr@artisanspr.biz, www.stephenarnoldmusic.com

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SOURCE Stephen Arnold Music (SAM)

Technology

Yon Raz-Fridman Joins Intrinsic Labs as Co-Founder and Partner

Published

3 hours ago

April 30, 2026

Most AI companies are selling software. Intrinsic is deploying AI workers into the core operations of mid-market companies – and just brought in a serial tech entrepreneur to help the firm scale across the Heartland.

COLUMBUS, Ohio, April 30, 2026 /PRNewswire/ — Intrinsic Labs today announced that Yon Raz-Fridman has joined the firm as a Co-Founder and Partner.

Raz-Fridman has spent nearly two decades building across software, hardware, and platform businesses. Early in his career, he served as Chief of Staff to the President of Keter Group, a $1 billion-plus global consumer products manufacturer. He went on to co-found Kano, the award-winning educational computing company, and later founded Supersocial, the immersive gaming studio acquired by Super League Enterprises in 2025. He is a member of the World Economic Forum’s Technology Convergence Council.

He joins Intrinsic at a moment when mid-market companies are moving from AI experimentation to deployment. Intrinsic works with operators in logistics, construction, insurance, manufacturing, and industrial markets to deploy AI workers into the workflows that run the business – increasing throughput, reducing manual work, and expanding capacity without adding headcount.

The firm has built its reputation on practical deployments tied to real operating metrics. In one engagement with a national real estate brokerage, Intrinsic’s AI Accounting Agents reached 97% invoice coding accuracy, automated 90% of the AP workflow, and fully removed FTEs from the review flow.

“Yon understands what it takes to build and scale in the real world,” said Jon Slemp, Managing Partner at Intrinsic Labs. “Our clients aren’t buying flashy agents, they’re buying outcomes and reliable labor. They need agentic systems that take work off their teams, perform reliably, and produce measurable gains in throughput and capacity. That’s what we build.”

As Co-Founder, Raz-Fridman will oversee Intrinsic’s expansion – designing the channel relationships, institutional partnerships, and market positioning that take the firm from a proven Ohio model to the defining AI workforce platform for America’s industrial middle market.

“The companies that win over the next decade will be the ones that figure out how to staff AI into their operations and manage it like a workforce. Intrinsic is doing that work now, inside real businesses, tied to real outputs. The Heartland is exactly the right place to prove this model, and Intrinsic is exactly the right team to do it.” — Yon Raz-Fridman

About Intrinsic Labs LLC
Intrinsic Labs helps mid-market companies deploy AI workers into the workflows that run their business. The firm focuses on logistics, construction, insurance, manufacturing, and industrial markets, where manual work, fragmented systems, and labor constraints create clear opportunities for leverage. Intrinsic works with clients to put AI workers into production, tie them to operating KPIs, and help teams scale output without scaling headcount. https://www.intrinsic-labs.ai/

About Team Yon LLC
Team Yon LLC is a management company founded by Yon Raz-Fridman that incubates new ventures, provides executive leadership, and makes strategic investments at the intersection of emerging technology and human advancement. Through Team Yon LLC, Raz-Fridman partners with founders and operators across healthcare, AI, and frontier technology – including his role as co-founder and Partner at Intrinsic Labs. https://teamyon.org

Media Contact:hello@intrinsic-labs.ai

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Technology

Wipfli to complete CompliancePoint transaction and add associates, expanding capabilities

Published

3 hours ago

April 30, 2026

MILWAUKEE, April 30, 2026 /PRNewswire/ — Wipfli, a top 25 national advisory and accounting firm, announced today it has entered into an agreement with CompliancePoint Inc., a provider of risk management services focused on information security, data privacy and regulatory compliance. 2 partners and 52 associates will join the firm as a result of the transaction.

Based in Duluth, Georgia, CompliancePoint brings specialization across cybersecurity, privacy and compliance, serving clients across a wide variety of industries. The addition strengthens Wipfli’s risk management offerings and expands its ability to help organizations navigate regulatory scrutiny, evolving cybersecurity threats and complex data protection requirements.

“Organizations today are under more pressure than ever to protect sensitive information and operate responsibly in an evolving regulatory environment,” said Kurt Gresens, CEO at Wipfli Advisory, LLC. “The team at CompliancePoint brings specialized experience and a strong, people-first approach that enhances how we support clients navigating today’s risk landscape.”

CompliancePoint has built its reputation on helping organizations manage risk across the full data lifecycle, with a holistic approach that recognizes how privacy, security and compliance intersect. The combined professional teams from CompliancePoint and Wipfli will deliver expanded, integrated advisory solutions designed to help clients proactively manage risk while supporting long-term growth and operational resilience.

“Wipfli shares our commitment to practical, client-focused solutions and long-term relationships,” said Greg Sparrow, CompliancePoint president. “Together, we’re expanding the resources available to our clients while continuing to deliver the specialized experience and trusted relationships they rely on.”

The addition of the CompliancePoint team also supports Wipfli’s continued investment in talent and innovation. CompliancePoint associates will join a national firm that emphasizes collaboration, professional development and meaningful client impact, while maintaining the specialized focus that has defined their work.

The transaction is expected to become effective on May 1st, 2026

About Wipfli

Wipfli is a leading national advisory and accounting firm with nearly 100 years of experience serving ambitious middle-market organizations. We understand our clients’ unique challenges and help them succeed on their terms through assurance, tax, advisory, outsourcing and technology services. With 3,000+ associates and global alliances, we combine national capabilities with local relationships. Wipfli operates under an alternative practice structure: Wipfli LLP, a licensed CPA firm, provides attest services, while Wipfli Advisory LLC, a non-CPA firm, delivers business advisory and non-attest services. Learn more at wipfli.com or contact Alicia O’Connell at alicia.oconnell@wipfli.com.

Media Contact

Alicia O’Connell
Wipfli
alicia.oconnell@wipfli.com

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SOURCE Wipfli

Technology

Ginkgo Bioworks Announces Date of First Quarter 2026 Results Presentation

Published

3 hours ago

April 30, 2026

Presentation and Q&A session scheduled for post-market on Thursday, May 7, 2026

BOSTON, April 30, 2026 /PRNewswire/ — Ginkgo Bioworks Holdings, Inc. (NYSE: DNA, “Ginkgo”) today announced that it plans to host a presentation and Q&A session reviewing business performance for the first quarter ended March 31, 2026, on Thursday, May 7, 2026, beginning at 4:30 p.m. ET.

The presentation details and webcast link will be available on Ginkgo’s investor relations website at https://investors.ginkgobioworks.com, and a replay will be made available.

To ask a question ahead of the presentation, please submit them to @Ginkgo on X (hashtag #GinkgoResults) or by sending an e-mail to investors@ginkgobioworks.com.

About Ginkgo Bioworks
Ginkgo Bioworks builds the tools that make biology easier to engineer for everyone. The company offers autonomous laboratories that replace manual laboratory work with robotics in the lab, greatly improving the productivity of scientists. Ginkgo’s in-house autonomous lab is also available as a “cloud lab” through our Datapoints and Solutions contract research services. For more information, visit ginkgobioworks.com and ginkgobiosecurity.com, read our blog, or follow us on social media channels such as X (@Ginkgo and @Ginkgo_Biosec), Instagram (@GinkgoBioworks), Threads (@GinkgoBioworks), or LinkedIn.

Ginkgo Bioworks Contacts:

INVESTOR CONTACT:

investors@ginkgobioworks.com

MEDIA CONTACT:

press@ginkgobioworks.com

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SOURCE Ginkgo Bioworks