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Custom Apparel Market to grow by USD 2.17 Billion (2024-2028), driven by internet and smartphone adoption, Report on how AI is driving market transformation – Technavio

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NEW YORK, Dec. 15, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global custom apparel market size is estimated to grow by USD 2.17 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.04%  during the forecast period. Rise in internet penetration and smartphone adoption is driving market growth, with a trend towards rise of diy culture and maker movement. However, availability of counterfeit products  poses a challenge. Key market players include 4imprint Group plc, Adidas AG, Allied Shirts, Amazon.com Inc., CafePress Inc., Carhartt Inc., Cimpress Plc, CustomInk LLC, Designhill Inc., DOWNTOWN CUSTOM PRINTWEAR, Jakprints, Lynka Sp. Z.o.o., Nike Inc., Printful Inc., Redbubble Ltd., Society6 LLC, Spreadshirt Inc., TeeTalkies, THREADBIRD, UberPrints Inc., Vantage Custom Classics Inc., and Zazzle Inc..

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Custom Apparel Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 8.04%

Market growth 2024-2028

USD 2167.4 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

7.28

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 44%

Key countries

US, China, UK, Germany, and India

Key companies profiled

4imprint Group plc, Adidas AG, Allied Shirts, Amazon.com Inc., CafePress Inc., Carhartt Inc., Cimpress Plc, CustomInk LLC, Designhill Inc., DOWNTOWN CUSTOM PRINTWEAR, Jakprints, Lynka Sp. Z.o.o., Nike Inc., Printful Inc., Redbubble Ltd., Society6 LLC, Spreadshirt Inc., TeeTalkies, THREADBIRD, UberPrints Inc., Vantage Custom Classics Inc., and Zazzle Inc.

Market Driver

The custom apparel market experiences growth due to fundamental requirements like clothing and shifting lifestyles. Active lifestyles fuel the expansion of sportswear and activewear segments in women’s apparel. Fashion consciousness and emerging trends boost the popularity of fast-fashion clothing. Brands like H&M and Gap, known for their jerseys and emblems, employ advertising strategies using hoardings, television, and digital platforms. Sensitive topics, marketing strategies, hospitality, logistics, construction, medical, and denim sectors also contribute to the market’s expansion. Customized apparel, including embroidery, screen printing, sublimation, heat transfer, reflective finishes, graphic t-shirts, and personalized designs, cater to various industries and consumer preferences. Digital printing technology, using cotton, silks, polyester, and inkjet technology, further enhances the market’s versatility. 

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 Market Challenges

The custom apparel market faces a significant challenge from counterfeit products, particularly in APAC. Counterfeit apparel, produced through techniques like embroidery, screen printing, and digital printing, undermines market competition. Prices for counterfeit items are significantly lower than genuine branded apparel, leading to market share erosion. Developing countries, such as China, contribute significantly to this issue. Distinguishing original from counterfeit products can be challenging due to the duplication of unique features, logos, and designs. Other factors impacting the market include product quality, import duties, ethical concerns, and fashion trends. Custom apparel offerings include a range of items for women, men, and children, made from various fabrics like cotton, silks, and polyester. Sustainable production and eco-friendly fabrics are also gaining popularity.

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Segment Overview 

This custom apparel market report extensively covers market segmentation by  

End-user 1.1 Women1.2 Men1.3 ChildrenDistribution Channel2.1 Offline2.2 OnlineGeography 3.1 APAC3.2 North America3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 Women-  Market segmentation in the custom apparel industry is primarily based on end-users, encompassing various demographics and application areas. This segment includes Women, Men, and Children, each with distinct fashion trends and preferences. Lyocell, a sustainable fabric, gains popularity among eco-conscious consumers, particularly in the Women’s segment. Men seek Coats, Suits, and Pants, while Children’s apparel features Skirts, Shirts, and personalized T-shirts with slogans or emblems. Fashion trends intertwine with social issues, giving rise to customized apparel for causes, such as sports teams’ Jerseys. Advertising strategies employ Hoardings, Television, and sensitive topics to boost brand awareness. Upscale Clothes cater to the hospitality industry, while Logistics and Construction sectors rely on Denim and branded workwear. Online and offline retail channels serve as branding tools for customized apparel, fostering bespoke clothing market growth in the retail fashion sector.

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Research Analysis

The custom apparel market encompasses various decorative techniques such as embroidery, screen printing, sublimation, heat transfer, and reflective finish. These methods allow for the creation of unique features on graphic t-shirts, customized clothing, and personalized designs, including logos and slogans. Digital printing technology, utilizing inkjet technology, has revolutionized the industry, enabling faster production and more intricate designs. Fashion trends continue to evolve, with personalized clothes, including coats, skirts, pants, shirts, and suits, gaining popularity for their ability to express individuality and support social issues or sports teams. Advertising strategies employing hoardings and television further boost the market’s growth, making custom apparel an essential component in both personal and commercial spheres.

Market Research Overview

The Custom Apparel Market is a significant segment in the global fashion industry, characterized by the production of unique and personalized clothing items for individual consumers. This market caters to various customer preferences and demands, offering a wide range of styles, materials, and designs. The printing technology used in custom apparel production plays a crucial role in its growth, with advancements in digital and screen printing techniques enabling the creation of intricate and detailed designs. Sustainability is also a key trend in the custom apparel market, with an increasing focus on eco-friendly materials and production processes. The market is further driven by the rise of online platforms and social media, which facilitate easy access to custom apparel and enable customers to showcase their unique styles. Overall, the custom apparel market is a dynamic and innovative industry that continues to evolve in response to changing consumer preferences and technological advancements.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userWomenMenChildrenDistribution ChannelOfflineOnlineGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Northern Hemisphere Heat Drives Demand for Cooling and Sun-Protection Products on Yiwugo

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YIWU, China, July 24, 2026 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. The final whistle may have blown on the World Cup, but the intense heat gripping the Northern Hemisphere shows no sign of letting up. Europe has experienced unusually hot weather this year, sparking not only a surge in demand for air conditioners but also a boom in portable handheld fans. Merchants on Yiwugo say that in previous years, European customers would begin placing orders in March or April and take their time completing their annual procurement. This year, however, the purchasing season has stretched well into summer, with a flood of new buyers coming in, most of them looking for small handheld fans. With customers eager to capitalize on the peak summer season, delivery timelines have also become significantly tighter. Whereas orders in previous years could generally be fulfilled within a month, merchants are now frequently being asked to deliver within about a week, leaving manufacturers scrambling to keep pace with demand.

Lingpan Official Flagship Store has specialized in the production and sales of small fans, insulated cups, and related products for 15 years. This summer, demand from European customers for high-speed small fans has risen sharply, accompanied by urgent delivery requirements. Many customers began requesting shipment just one week after placing their orders, hoping the products would arrive in time for the World Cup and the ongoing heatwave across Europe. One long-standing European customer purchased only five models of small fans from Lingpan last year. Anticipating stronger demand ahead of this summer, the customer expanded the order to 10 models. The first shipment sold out soon after arriving at port, prompting several subsequent repeat orders. European buyers have shown particular interest in high-speed cooling fans and placed great requirements on product quality. So far this year, Lingpan’s fan sales have more than doubled compared with the same period last year, with total purchases reaching approximately RMB 1 million.

Beyond Europe, the owner of Lingpan, Ling Pan pointed out that the Indian market has also undergone significant changes over the past two years. Indian customers are showing great interest in panda-shaped fans, drinking cups, and related products. Procurement volumes among many Indian buyers have increased substantially, with average annual purchases now reaching several hundred thousand yuan.

Unlike European countries grappling with sudden heat waves, Asian markets such as Japan and South Korea, where summers are consistently hot and air conditioners and fans are already everyday essentials, have shown much stronger demand for sun-protection products. From April 1, 2026 to date, sales of sun-protection masks on Yiwugo have increased by 31.6% YoY, while sales of sun-protection face shields surged by 72.42% and sun hats rose by 8.1%.

Chen Jia, a Yiwugo merchant, has engaged in the production and sales of sun-protection masks and sun-protection face shields for eight years. Chen operates the Xiao Zhen and Xiao Mian Sun-Protection Products Workshop in District 4 of the Yiwu International Trade Market. In recent years, the company has customized cooling nylon fabrics for customers in Japan and South Korea. Sun-protection masks and sun-protection face shields made from this material not only offer UPF 50+ protection, but also maintain a more structured shape and are less susceptible to snagging or deformation. Their protective performance remains effective after routine washing, and the products can last for more than five years under normal use.

In 2024, a TV shopping operator from South Korea contacted Xiao Zheng and Xiao Mian through Yiwugo and began placing orders after inspecting the products in person. Over the following two years, the company continued to improve the fitness and design of its sun-protection products. It introduced sun-protection face shields with breathable mesh panels and incorporated soft supports around the nose area to prevent the masks from rubbing against lipstick. These product upgrades have steadily driven up customer ratings on the client’s store. Annual procurement, initially valued at around RMB 300,000, has risen year by year, and the company has since developed into a recognized brand in the local market.

Persistent heat across the Northern Hemisphere has been creating new forms of cross-border consumer demand while enabling Yiwugo merchants to keenly capture shifts in overseas markets. From the strong sales of small portable fans in Europe to the rising demand for functional sun-protection products in Japan and South Korea, the diversity of orders reflects both consumers’ need for relief from extreme heat and the ability of Yiwu manufacturers to strengthen their presence in global markets through product innovation and rapid fulfillment. Faced with a rapidly changing international market, many merchants are continuing to refine product designs, upgrade fabric techniques, and enhance supply efficiency. By leveraging Yiwugo to broaden their export channels, they are keeping pace with overseas consumption trends and capitalizing on the expanding market for cooling and sun-protection products, turning the summer heat into new momentum for cross-border trade.

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SOURCE Yiwugo.com

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Snorkel AI Highlights First Wave of Open Benchmarks Grants Projects

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SAN FRANCISCO, July 24, 2026 /PRNewswire/ — Snorkel AI today highlighted the first group of projects supported through Open Benchmarks Grants, a $3 million commitment to support open-source datasets, benchmarks, and evaluation research.

Launched in February 2026, Open Benchmarks Grants has received hundreds of applications from researchers, labs, and engineers working to address a growing challenge: AI systems are advancing faster than the field’s ability to rigorously measure their performance on realistic, consequential work.

“From complex environments and huge autonomy horizons to rich, sophisticated outputs, these projects tackle some of the field’s hardest evaluation challenges,” said Fred Sala, a member of the Open Benchmarks Grants steering committee and assistant professor at the University of Wisconsin–Madison. “I’m excited to see the broader research community use, validate, and build on them.”

Open Benchmarks Grants provides selected teams with funding, expert data development support, research and engineering collaboration, and platform resources. Supported projects include:

Frontier-Bench (formerly Terminal-Bench 3.0), developed with Laude Institute and the Harbor community, is a harder, more domain-diverse successor to Terminal-Bench 2.1 — built in the open, task by task, under continuous adversarial review.Agents’ Last Exam, developed with UC Berkeley RDI and the RDI Foundation, evaluates agents on long-horizon, economically valuable professional workflows. It spans 55 sub-industries and includes more than 1,500 tasks toward a 5,000-task target, sourced and validated by more than 300 industry experts.OSWorld 2.0, developed with XLANG Lab, evaluates computer-use agents on 108 long-horizon workflows across 31 self-hosted web environments and professional desktop applications.Continual Learning Bench, developed with UC Berkeley SkyLab and the University of Wisconsin–Madison, measures whether agents genuinely improve across sequential, stateful tasks.SlopCode Bench, developed with the University of Wisconsin–Madison, measures how code quality degrades as coding agents repeatedly modify and extend their own solutions.Terminal-Bench 2.1, developed with Stanford University, Laude Institute and the Harbor community, evaluates agents on challenging work in terminal environments. The release corrected 28 tasks and introduced continuous validation.

With support from Open Benchmarks Grants, Terminal-Bench Science is also now in development, extending the Terminal-Bench framework to computational research workflows across the life, physical, earth, and mathematical sciences.

Beyond the grants program, Snorkel led the development of Senior SWE-Bench with the research teams at Princeton University and the University of Wisconsin–Madison. The benchmark evaluates coding agents on senior-level engineering work, including implementing features from realistic instructions, investigating bugs that require runtime analysis, and producing code that follows existing codebase conventions.

Open Benchmarks Grants was established with support from Hugging Face, Prime Intellect, Together AI, Factory, Harbor, and PyTorch. Applications remain open and are reviewed on a rolling basis.

Learn more and apply for a grant at benchmarks.snorkel.ai.

About Snorkel AI
Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes. 

media@snorkel.ai

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Payzli Vaults to No. 3 on Tampa Bay’s Fast 50, Up From No. 22 in One Year

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Payments technology company, Payzli earns a second consecutive Fast 50 ranking, crediting the climb to accelerating partner and merchant growth on its proprietary technology stack.

TAMPA, Fla., July 24, 2026 /PRNewswire/ — Payzli, the partner-first payments technology company, has been named the No. 3 fastest-growing company in the region on the Tampa Bay Business Journal’s 2026 Fast 50 – a 19-spot climb from its No. 22 debut last year, and the company’s second consecutive year on the list.

The ranking was announced July 23 at the Tampa Bay Business Journal’s Fast 50 event in Tampa, where Co-Founder and Chief Revenue Officer Naim Hamdar accepted the award alongside members of the Payzli team.

Payzli attributed its growth to a compounding effect: a national network of ISOs, agents and ISVs bringing merchants onto a technology platform Payzli built and operated in-house. 

That platform rests on three proprietary pillars:

Payzli Connect: the company’s payment CRM and merchant-and-partner dashboard, giving agents and ISOs daily residuals visibility and giving merchants a single place to run their account.Payzli POS: AI-powered point-of-sale and business software purpose-built for service businesses, including salons, med spas, wellness studios, and independent operators.Payzli Transact: an online payment gateway built on Visa Platform Connect through Payzli’s partnership with Visa Acceptance Solutions.

The Visa Acceptance Solutions partnership is central to how Payzli frames its credibility: rather than assembling a growth story on top of borrowed infrastructure, the company processes on rails backed by one of the most established networks in the industry alongside Fiserv and TSYS – a point that matters to the partners and merchants deciding where to place their volume.

“A second year on this list, and a jump to No. 3, isn’t about one good quarter. It’s about a network deciding to build with us and stay,” said Naim Hamdar, Co-Founder and Chief Revenue Officer of Payzli. “Every rank on this list represents partners we’ve earned and merchants who trust us to run their payments. We built the technology in-house so we could keep the promises the industry usually breaks: nothing hidden, a real person in reach, and daily residual visibility our agents can actually count on. That’s what this ranking measures and it’s why we’re doing it all, for the joy of business.”

“They say nothing in Tampa moves fast except the afternoon thunderstorms, so making the Fast 50 two years running feels pretty good,” said Kapil Pershad, Co-Founder and Chief Technology Officer of Payzli. “In all seriousness, this is a credit to our team and the businesses that trust us to power their growth.”

The Fast 50, produced by the Tampa Bay Business Journal, recognizes the fastest-growing private companies in the Tampa Bay region. Payzli’s return to the list and its move into the top three reflects a merchant-first product suite and a rapidly expanding national partner network across the payments and embedded-finance landscape.

About Payzli

Payzli is an end-to-end payments technology partner that makes accepting payments simpler and affordable for businesses of all sizes and risk levels. Founded in 2020 and headquartered in Tampa, Florida, Payzli brings together in-person processing, an advanced online gateway, AI-powered point of sale, and mobile and contactless payments – backed by its own technology, honest pricing, and dedicated human support. Built partner-first, Payzli equips ISOs, agents, developers, and independent software vendors to grow, with direct integrations to major processing platforms, in-house underwriting, a flexible credit policy, a Visa Acceptance Solutions foundation partnership, and sponsor-bank backing from Esquire Bank, a NASDAQ-listed strategic investor in Payzli. For more information, email partners@payzli.com or visit payzli.com.

Payzli is a registered trademark of United Payment Systems LLC. United Payment Systems LLC is a registered ISO of Esquire Bank (Jericho, NY), Commercial Bank of California (Irvine, CA), and KeyBank, National Association (Cleveland, OH).

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