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Lunar New Year 2025 Trends by Trip.com Group: Travel Like A Snake — Longer Stays and Shedding Off the “Usual” Destinations

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Rise in cross-border travel with stays up to 10% longer this holiday seasonGrowing interest in off-the-beaten-path destinations and cruises

SINGAPORE, Jan. 20, 2025 /PRNewswire/ — This Lunar New Year (LNY) is shaping up to be a festive season of exploration and connection as celebrating families and friends worldwide embrace the holiday spirit.

This year marks the year of the Snake, a symbol of wisdom, intuition, and transformation — themes that reflect the everchanging travel landscape. While some choose to celebrate at home, others have taken the opportunity to create memories in destinations far and near. With travel back in full swing, Trip.com Group has unveiled its latest LNY trends for 2025, showcasing how travellers are prioritising longer stays, meaningful experiences and unconventional destinations this year.

Cross-Border Travel Hits New Heights with Extended Stays

Data reveals strong year-on-year growth for cross-border travel, with travellers combining public holidays and annual leave to increase their length of stay.

Notably, in the Chinese mainland, a key source of LNY travel, New Year’s Eve is officially recognised as a holiday in 2025. This allows travellers to take just two days of leave for an eleven-day holiday. Korean travellers need to take one day for a nine-day break, while Singaporeans can create a five-day holiday with a single day off. As such, extended stays are a hallmark of this year’s LNY. On average, Asia-Pacific travellers will stay up to 10% longer this festive period.

Popular destinations frequented by travellers who celebrate LNY include Japan, Hong Kong, Singapore and the Chinese mainland.

Interest in Longer-haul Flights and Lesser-known Destinations Rise

Data shows a strong pick-up in travellers exploring destinations outside the Asia-Pacific region, with medium and long-haul flights surging, especially among the Malaysia market (55% and 60% respectively) and South Korean market (36% & 90% respectively).

Travellers are also seeking new experiences, with a noticeable buzz around off-the-beaten-path destinations this festive season. Lesser-travelled gems such as Giza (Egypt), famous for the Great Pyramids and the Sphinx; San Luis Obispo (USA), known for its wineries and scenic coastline; and Charenton-le-Pont (France), located southeast of central Paris, are catching the eyes of travellers seeking unique experiences beyond the usual tourist trail. This trend extends to popular Asian destinations, with more seeking out lesser-known cities, such as Funabashi, Ibaraki and Okinawa (Japan) and Seremban (Malaysia).

Short-haul flights remained a popular option among travellers with shorter national holidays. Malaysia and Thailand topped the charts for this in terms of booking volume growth.

Family Travel Takes Centre Stage

Family gatherings are central to Lunar New Year traditions, and this year, families are heading out together for festive fun – on the seas and on theme park rides.

Cruises are becoming an increasingly popular choice among Chinese mainland and Singaporean consumers, with data highlighting a triple-digit growth compared to last year. Among these, family-friendly rooms have risen by 400%, with the most popular ports including Shanghai, Singapore and Dubai, and attractive port destinations being Fukuoka (Japan), Jeju (South Korea) and Phuket (Thailand). Trip.com Group research reveals luxurious amenities and all-inclusive packages are emerging as the biggest motivators for APAC cruise travellers.

In a similar trend, child tickets for attractions have also risen by 42% in overall bookings this year, with family-oriented attractions like Universal Studios Japan, Hong Kong Disneyland and Tokyo Disneyland seeing notable increases. These theme park attractions, alongside aquariums and museums, are top choices for families seeking memorable experiences.

Millennials are increasingly seeking Instagram-worthy moments at attractions like Mount Fuji and Shibuya Sky, which offers panoramic Tokyo views. Meanwhile, the older generations are prioritising luxury and premium experiences, gravitating towards luxuries such as Studio City Macau casino resort and Niseko’s ski resorts.

Premium Travel or Value for Money?       

Travellers are adopting a mix of premium and value-driven approaches to maximise their holiday experiences.

There has been a strong pickup in bookings for 5 & 4-star hotels, with a rise in average bookings. Malaysian travellers lead this growth with close to a triple-digit surge in 5 & 4-star hotel bookings, followed by Singaporean and Thai travellers. 

Demand for alternative accommodations has grown significantly, especially in Japan, with traditional Japanese Ryokans, apartments, guesthouses and homestays topping the list for Chinese mainland, Thai and South Korean travellers.

Notably, the average traveller’s budget has seen double-digit growth, showcasing a willingness to invest in meaningful experiences during this festive season. Business class and first-class flights are trending this LNY, with strong double-digit growth across each segment. Singaporeans favour first-class air travel, with a 400% growth compared to last year, followed by South Korean and Chinese mainland travellers, also with strong triple-digit growth.

Inbound Travel to the Chinese Mainland Experiences Triple-digit Growth

Inbound travel bookings to the Chinese mainland have surged by over 200% Y-o-Y, with top bookings made by travellers from South Korea, Malaysia, Singapore, Japan, the United States, Australia, and the UK. 

Data shows that popular Chinese travel routes continue to find increased popularity, with searches hitting triple-digit growth. Travel is centred around key major cities, including Shanghai, Shenzhen, Guangzhou, and Beijing, with other lesser-travelled cities like Harbin, Chengdu, Xiamen, Zhuhai, Chongqing, and Hangzhou also making the list.

China’s increasingly traveller-friendly visa policies are fuelling this growth. Over 30 countries enjoy visa-free travel to the Chinese mainland, with 62% Y-o-Y growth in bookings from countries recently included in this policy. South Korea, Japan, Cyprus, Denmark and Croatia are benefiting from this recent policy.

Additionally, China’s expanded visa-free transit policy, now extending to stays up to 240 hours (10 days) for eligible international travellers, is injecting fresh vitality into its various sectors.

To provide an exceptional service for inbound travellers, Trip.com Group is providing its second free layover tour, following the success of its ‘Shanghai Express’ initiative. The ‘Beijing Express‘ allows travellers transiting in Beijing to choose one of two half-day tours to explore the beating heart of China’s capital. ‘Journey to the Great Wall’ takes travellers to one of the earliest and best-preserved parts of the Great Wall of China. ‘Highlights Half-Day City Tour’ guides travellers on a cultural trip to the ‘Temple of Heaven’, ‘Qianmen Street’ and ‘Tian’anmen Square’ to experience Beijing’s historical traditions and vibrant culture. Each tour includes free transportation, attraction tickets, internet access, and English-speaking tour guides. Travellers will need to register in person at Beijing Capital International Airport, with spots allocated on a first-come, first-served basis.

This initiative aligns with the growing demand for cultural experiences. Already, attraction and tour orders for the LNY have increased by over 200% Y-o-Y, with Beijing witnessing a 185% increase in inbound travellers compared to last year. Four out of five top attractions were cultural landmarks, such as the Great Wall of Badaling, the Great Wall of Mutianyu, the Forbidden City Museum and the Summer Palace.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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BitradeX BXC First Two Subscription Rounds Sell Out, Total Subscriptions Exceed 14M USDT

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LONDON, May 9, 2026 /PRNewswire/ — BitradeX Capital’s ecosystem equity token, BXC, has completed its first and second subscription rounds, selling a total of 50 million BXC with subscriptions exceeding 14 million USDT. The first round sold out in 90 seconds, while the second closed within 48 hours.

While the fundraising size is not unusually large by crypto standards, the structure of the sale has attracted market attention. The first two rounds were not open to the public, but limited to high-tier BitradeX users. The first round was available only to V5 users and above, while the second round expanded access to V3 users and above.

According to BitradeX’s tier system, V3+ users typically have higher recurring investment activity through AiBot, longer platform usage history, and stronger ecosystem participation. This means the early BXC allocation was absorbed mainly by the platform’s internal high-value user base, rather than short-term speculative participants.

This approach differs from many token fundraising campaigns that prioritize broad public participation and market hype. BitradeX instead adopted a more selective, staged model, gradually lowering the participation threshold while keeping the sale within its active ecosystem community.

BXC is positioned as more than a standard platform token. Its value framework is linked to BitradeX Capital’s broader ecosystem, including its exchange business, AiBot quantitative strategies, BTX Card payments, and Labs incubation platform. Public information indicates that BXC holders may receive staking rewards, benefit from ecosystem buybacks and burns, and gain priority access to Launchpad projects and governance participation.

The third subscription round is launched on April 30 at $0.35 USDT per BXC, with a total supply of 100 million BXC. It is now open to users participating in AiBot recurring investment. The fourth round price is expected to rise to $0.45 USDT.

The long-term value of BXC will ultimately depend on the growth of BitradeX’s underlying businesses, including exchange profitability, AiBot user expansion, and BTX Card adoption. However, the rapid sellout of the first two rounds suggests that BitradeX’s core user base has already shown strong confidence in the ecosystem’s future.

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SOURCE BitradeX Capital

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South and East Asia identified as hotspots of global warming related impacts on male fertility

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BEIJING, May 9, 2026 /PRNewswire/ — A major new study has shown that South and East Asia dominate patterns of global warming related decline in male fertility with the strongest and most consistent evidence coming from India, Pakistan and the southern parts of China.

The effects of increased environmental temperatures on male reproductive health include declining sperm concentration and motility and increased sperm DNA fragmentation, or genetic damage that can hinder fertilisation and embryo development.

Male related factors account for around 50 per cent of infertility cases around the world and the impact of rising ambient heat on semen parameters raises serious implications across wide areas of Asia where total fertility rates are in serious decline.

Outcomes of the study undertaken by the Taiwan IVF Group and Ton Yen General Hospital, Taiwan (China) in collaboration with Stanford University (USA) are being presented at the 2026 Congress of the Asia Pacific Initiative on Reproduction (ASPIRE) in Beijing.

Research principal and Adjunct Clinical Assistant Professor at Stanford University, Dr Jack Yu Jen Huang, MD, PhD, FACOG said: “Given the temperature sensitivity of spermatogenesis, even modest increases in ambient temperature could have cumulative, population-level effects over time.

“As global warming accelerates, male reproductive health may represent an emerging climate sensitive public health concern.”

The testes function optimally at temperatures lower than the internal body heat level, and previous studies have shown elevated scrotal or ambient temperatures can impair sperm production.

The latest research explored global patterns to reveal comparative data across regions. It is based on a systematic review of international studies on temperature exposure and semen parameter trends between 2000 and 2024. Artificial intelligence algorithms and machine learning tools were applied to extract key variables including geographic regions and semen outcomes.

Dr Huang said studies examining occupational heat exposure alone were excluded from the analysis as they reflected localised, job-specific conditions rather than broader climatic trends.

“Our findings therefore represent population level climate associated temperature effects including consistent seasonal variations showing poor semen quality parameters in warmer periods.”

The global patterns on temperature associated lower sperm concentration and motility show South and East Asia as major hot spots of concern followed by the Middle East, Europe and North America.

“South and East Asia are likely more affected due to a combination of factors including higher baseline ambient temperatures and rapid urbanisation that contribute to greater cumulative heat stress on spermatogenesis,” Dr Huang explained.

“With ongoing global warming, chronic heat exposure may increasingly impact male reproductive health.”

Dr Huang said potential approaches to address the issue include:

increasing public awareness of heat exposure and reproductive health;encouraging protective behaviours;expanding research integrating climate and reproductive health data; andexploring clinical and lifestyle interventions to mitigate heat-related effects.

The research team was assisted by research intern Jeffrey Zi Kang Huang from Taipei American School, particularly in the application of artificial intelligence in biomedical research including AI-assisted data analysis and pattern recognition across global datasets.

“Further longitudinal and mechanistic studies will be important to better define causality and guide interventions,” he added.

The ASPIRE Congress is being held at the China National Convention Centre in Beijing. More than 3,000 scientists, clinicians, nurses and counsellors in assisted reproduction from around the world are attending the Congress.

For further information, go to https://www.aspire2026.com

 

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SOURCE ASPIRE

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eclicktech Attends Amazon Ads unBoxed 2026, Highlighting Four Key Trends Shaping AI-Driven Global Marketing

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SHENZHEN, China, May 9, 2026 /PRNewswire/ — Amazon Ads recently hosted its annual flagship event, Amazon Ads unBoxed 2026, in Shenzhen, bringing together advertisers, agencies, and technology partners to explore the next phase of AI-powered marketing innovation. This year’s event focused on how AI is reshaping the advertising ecosystem through advancements in audience targeting, creative production, campaign management, and measurement capabilities.

Yeahmobi, the global marketing brand under eclicktech and an Amazon DSP validated partner, attended the event alongside industry leaders and ecosystem partners to discuss emerging opportunities for international brand growth in an increasingly AI-driven media environment.

During the conference, Amazon Ads introduced a series of product and solution updates across four major areas:

Advanced audience targeting powered by Amazon’s first-party data infrastructure to help brands reach high-intent consumers more effectively;AI-assisted creative production designed to improve content efficiency and support personalized advertising at scale;Intelligent campaign management tools aimed at simplifying cross-channel advertising workflows;Enhanced measurement and attribution capabilities to provide advertisers with clearer visibility into campaign performance and return on investment.

According to Yeahmobi, Amazon DSP is evolving beyond a standalone programmatic buying platform into a broader marketing infrastructure supporting the full customer journey, from brand awareness to conversion.

Since becoming an Amazon Ads partner, Yeahmobi has developed integrated advertising solutions spanning awareness, audience engagement, and conversion optimization. The company stated that it has supported brands across sectors including cross-border e-commerce, consumer electronics, AI applications, and financial services in scaling their global advertising efforts through Amazon DSP.

At the event, Yeahmobi also showcased its proprietary advertising management platform, Yeahgrowth, which integrates campaign management, data analytics, and performance optimization capabilities to support centralized multi-platform operations and improved campaign visibility.

“AI is fundamentally reshaping how brands approach global growth,” said William Liu, General Manager of Yeahmobi. “We see Amazon Ads as a strategically important part of the global marketing ecosystem. Our focus is not only on media execution, but also on building scalable growth infrastructure through deeper API integration, AI-driven optimization, and data collaboration.”

Yeahmobi stated that it will continue expanding its collaboration with Amazon Ads to support brands navigating increasingly complex global media environments.

About Yeahmobi
Yeahmobi is a global marketing brand focused on helping businesses achieve international growth through digital advertising, data-driven operations, and AI-powered marketing solutions.

Forward-Looking Statements
This press release contains forward-looking statements. Actual results may differ materially due to various risks and uncertainties. The company undertakes no obligation to update any forward-looking statements.

 

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SOURCE Yeahmobi

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