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Online Survey Software Market to grow by USD 6.44 Billion (2025-2029), driven by real-time data analysis demand, Report on how AI is redefining market trends – Technavio

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NEW YORK, Jan. 21, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global online survey software market  size is estimated to grow by USD 6.44 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of about 13.6%  during the forecast period. Growing demand for real-time data collection and analysis is driving market growth, with a trend towards rise in adoption of AI and ML technologies in survey software. However, concerns regarding quality and accuracy of data  poses a challenge. Key market players include Alchemer LLC, Checkbox Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd..

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Forecast period

2025-2029

Base Year

2024

Historic Data

2019 – 2023

Segment Covered

End-user (Retail, Financial services, Healthcare, Manufacturing, and Others), Application, Geography (North America, Europe, APAC, South America, and Middle East and Africa), and Type

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Alchemer LLC, Checkbox Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd.

Key Market Trends Fueling Growth

Online Survey Software Market is experiencing significant growth due to increasing Internet penetration and active users. Healthcare, Surveys are now digital, with patient satisfaction surveys, public opinion polls, and customer feedback essential for businesses. Modern survey software is mobile responsive, offering data collection tools for e-commerce, SMEs, and large enterprises. Data analytics and visualization are key features, with enterprise-grade solutions offering real-time data analysis, machine learning, and predictive analytics. Social media integration, customer relationship management, and business intelligence are also important. AI and automation reduce survey fatigue, bias, and response analysis. Data security is crucial in the cloud segment, with remote working and digital touchpoints requiring communication and feedback collection tools. Free survey tools are available, but advanced analytics dashboards provide valuable customer insights for decision-making. High-speed internet enables clinical research in life sciences and human touch remains essential. 

The online survey software market is experiencing notable growth due to the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. This trend is fueled by various factors, including the requirement for swift and precise survey data analysis, the demand for real-time insights, and the aim to improve the overall survey experience for participants. One key advantage of implementing AI and ML in survey software is the automation of data analysis. Traditional analysis methods can be laborious and error-prone, particularly when managing extensive datasets. By utilizing AI and ML algorithms, survey software can automatically process survey responses, detect trends, and generate valuable insights significantly faster than human analysts can. 

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Market Challenges

Online Survey Software: Overcoming Challenges in Healthcare, Customer Feedback, and Business Online Survey Software has become essential for businesses in various sectors, including healthcare, customer feedback, employee engagement, and public opinion research. However, several challenges exist in implementing effective survey solutions. Firstly, healthcare organizations face challenges due to low internet penetration and active users. Modern survey software must be mobile responsive and accessible on social media to reach a broader audience. Data collection and data security are also crucial in this sector. Customer-centric businesses require real-time data collection and analysis for data-driven decision-making. Enterprise-grade survey software with advanced analytics dashboards, machine learning, and predictive analytics can provide valuable customer insights. SMEs and large enterprises in industries like airline and travel, e-commerce, and clinical research face similar challenges. They need survey software that integrates with CRM, BI, and social media, providing real-time data analysis and automation. Survey fatigue, bias reduction, and automated response analysis are essential features for effective survey software. Free survey tools may lack advanced features and data security. Data security, cloud segment, and machine learning are critical considerations for data-sensitive industries. In conclusion, online survey software is a digital tool that helps businesses collect and analyze data for customer insights, employee feedback, and decision-making. Challenges include internet penetration, social media integration, data security, and real-time data analysis. Modern survey software must be mobile-compatible, offer advanced analytics, and provide a human touch to overcome these challenges.In the global online survey software market, the importance of collecting accurate and reliable data cannot be overstated. As businesses increasingly rely on online surveys to gather valuable insights from their customers, ensuring the quality of data becomes essential. Quality data is free from errors, inconsistencies, and bias, and in the context of online surveys, it means obtaining complete and representative responses from the target population. Failure to do so may result in incomplete or unreliable data, which could negatively impact decision-making processes. Therefore, it is crucial for organizations to invest in online survey software that guarantees data accuracy and reliability.

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Segment Overview 

This online survey software market report extensively covers market segmentation by

End-user 1.1 Retail1.2 Financial services1.3 Healthcare1.4 Manufacturing1.5 OthersApplication 2.1Geography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and AfricaType

1.1 Retail-  The retail segment is a significant and expanding sector within the global online survey software market. Retailers are increasingly relying on online survey software to obtain valuable customer insights, enhance the shopping experience, and boost operational efficiency. This technology enables retailers to gather real-time feedback from customers about product preferences, shopping experiences, and overall satisfaction. Additionally, online survey software facilitates market research and demographic data collection. Retailers can use mobile-friendly surveys to assess in-store experiences, including store layout, product display, staff interaction, and overall satisfaction. Amazon, Shopify, and Myntra are among the retailers utilizing online survey software to gather customer feedback and optimize their operations. Vendors like Survey Monkey and Qualtrics provide specialized online survey software for retail applications, offering user-friendly interfaces, customizable templates, and analytics tools. The benefits of online survey software, such as identifying pain points, addressing customer concerns, and improving logistics and fulfillment, are driving its adoption in the retail sector and fueling market growth during the forecast period.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2025-2029) and historic data (2019 – 2023) 

Research Analysis

Online Survey Software has become an essential digital tool for various sectors, including healthcare, to collect valuable feedback from customers, employees, and the public. With the increasing internet penetration and active internet users worldwide, the use of online surveys has become more prevalent. Social media platforms have also made it easier to reach a larger audience for surveys. Modern survey software is mobile responsive, allowing users to take surveys on their E-commerce sites or mobile devices. This data collection method provides real-time data analysis, enabling data-driven decision-making and customer insights for businesses, SMEs, and large enterprises alike. Online Survey Software offers various features, such as data analytics, data security, and enterprise-grade or individual-grade options. Patient satisfaction surveys, employee engagement surveys, and public opinion polls are just a few examples of how online surveys can be used to improve various aspects of an organization. The cloud segment of online survey software has gained popularity due to its flexibility and ease of use. It allows for secure data storage and real-time data access, making it an ideal solution for businesses that require quick decision-making based on customer feedback.

Market Research Overview

Online Survey Software: Unleashing Insights in the Digital Age Online survey software has revolutionized data collection and analysis in various sectors, including healthcare, customer feedback, employee engagement, and public opinion. With increasing internet penetration and active users, digital tools have become indispensable for businesses to gather valuable insights. Modern survey software offers mobile responsiveness, data analytics, and visualization tools for enterprise-grade and individual-grade users. Industries like healthcare, media, airline and travel, e-commerce, and SMEs leverage these digital solutions for data-driven decision-making, customer insights, and employee feedback. Real-time data collection, automation, predictive analytics, and social media integration are some advanced features that enable businesses to analyze customer satisfaction, large enterprises’ performance, and public opinion in real-time. Machine learning and AI technologies further enhance survey software capabilities, reducing survey fatigue, bias, and response analysis. Cloud segment, data security, and remote working are essential considerations for businesses choosing online survey software. Mobile devices and digital touchpoints offer flexibility and convenience, while communication and feedback collection tools ensure a human touch. Clinical research and life sciences also benefit from these advanced digital tools.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userRetailFinancial ServicesHealthcareManufacturingOthersApplication GeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And AfricaType

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Advanced Process Solutions Elevates Clint Johnson to Vice President of Services and Operations

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Veteran Semiconductor Leader Brings More Than 20 Years of Operational Excellence, Strategic Growth, and Industry Leadership

DALLAS, Oct. 27, 2026 /PRNewswire/ — Advanced Process Solutions (APS), an industry leader in high precision and high purity manufacturing and process technology solutions, serving the semiconductor, aerospace, electronics, and industrial markets, today announced the promotion of Clint Johnson to Vice President of Services and Operations. As APS continues to expand its presence and capabilities within the semiconductor industry, Johnson’s leadership will play a critical role in advancing the company’s mission, strengthening customer partnerships, and delivering best-in-class service solutions.

“Clint has been an invaluable asset to APS since joining us as Director of Field Services earlier this year,” said Suhas Uppalapati, Chairman of APS. “He has demonstrated exceptional leadership and a relentless focus on operational performance. His dedication to customer success, workforce development, and continuous improvement quickly established him as a key contributor, and we are excited to see him continue to push APS forward in this expanded role.”

Johnson oversees APS’s service and operational functions, ensuring the organization maintains the highest standards of safety, regulatory compliance, quality, and customer satisfaction. His leadership approach is rooted in accountability, collaboration, and operational discipline, creating an environment where teams are empowered to excel while supporting the company’s broader strategic objectives.

“I am honored to step into the role of Vice President of Services and Operations and to work alongside such a talented team,” said Johnson. “The semiconductor and advanced manufacturing sectors are moving at an unprecedented pace. Together, we will continue focusing on safety, quality, and operational execution to ensure APS is uniquely positioned to help our global customers scale, optimize workflows, and meet today’s complex production demands.”

Prior to APS, Johnson spent more than 20 years in operational management at Air Liquide, a world leader in chemical manufacturing. He earned a degree in organizational leadership from East Texas A&M University.

About Advanced Process Solutions (APS)

Advanced Process Solutions (APS) is a leading provider of precision manufacturing, engineered process systems, and ultra-high-purity solutions serving the semiconductor, aerospace, electronics, and advanced industrial markets. With over 25 years of industry experience, APS specializes in chemical delivery and dispensing systems, specialty gas distribution, filtration and purification, precision fabrication, automation and controls, and turnkey process system integration.

Strategically located in the Dallas Metroplex, APS supports the rapidly expanding U.S. semiconductor manufacturing ecosystem, including Texas’s emerging “Silicon Prairie.” To support its continued growth and innovation, APS is expanding into a purpose-built, 100,000-square-foot, high-tech manufacturing facility in Van Alstyne, Texas, featuring a Center of Excellence, state-of-the-art research and development capabilities, and advanced cleanroom facilities. This investment will significantly enhance APS’s manufacturing capacity, engineering capabilities, and ability to deliver next-generation process solutions.

Combining engineering expertise, manufacturing excellence, and an unwavering commitment to quality and safety, APS partners with leading global manufacturers to deliver innovative, reliable, and scalable solutions that enhance operational efficiency and support mission-critical production environments.

For more information, visit www.APSNextGen.com.

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From Grid Constraint to AI Growth: Hitachi Vantara and Duraflow Transform Data Center Energy Management for Greater AI and Compute Capacity

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Hitachi Vantara pilots one of the world’s largest Phase Change Material installations in its Netherlands data center, demonstrating how organizations can use up to 90% less electricity for thermal managementImplementation requires zero water for cooling, reducing the resources needed to support data center operationsThis generates more computing capacity from existing power infrastructure, rather than diverting power to cooling

ZALTBOMMEL, The Netherlands and SANTA CLARA, Calif., Oct. 27, 2026 /PRNewswire/ — As artificial intelligence (AI) accelerates demand for computing power, data centers face a growing challenge: how to increase AI and compute capacity when access to additional electricity is increasingly constrained.

Hitachi Vantara, the data storage, infrastructure and hybrid cloud management subsidiary of Hitachi Ltd. (TSE: 6501), is demonstrating a new approach to address this challenge by showing how data centers can effectively use their power for AI and compute capacity rather than power and cooling. At its data center in the Netherlands, Hitachi Vantara has deployed one of the world’s largest operational Phase Change Material (PCM) installations, using technology developed by Dutch thermal energy company Duraflow.

For more information about Hitachi Vantara’s approach to AI, please visit: https://www.hitachivantara.com/solutions/ai-analytics

Depending on the application, PCM technology can help reduce electricity consumption related to thermal management by up to 90%, while requiring no water for cooling. By reducing the energy needed to manage power and cooling, a greater share of available electrical capacity can be used for computing – an increasingly important consideration as organizations deploy more energy-intensive AI workloads.

Tackling the energy challenge behind AI
Every watt consumed by AI ultimately becomes heat and managing that heat requires as much as 40% of a data center’s total energy needs. At the same time, as AI workloads continue to grow, the ability to convert available electricity into useful computing capacity will increasingly determine how quickly digital infrastructure can expand. This creates a growing challenge for data center operators seeking to increase computing capacity within constrained power infrastructure. In regions where grid congestion or limited access to additional electricity can constrain data center expansion, improving infrastructure efficiency can help organizations make more computing capacity available within their existing power connection.

Hitachi Vantara faced this challenge as demand for high-density computing and AI infrastructure increased. Rather than assuming that more computing required a greater amount of power, the company explored ways to make its existing electrical capacity work harder. The resulting deployment of Duraflow’s PCM technology provides a real-world proof point for this approach at an operational scale.

Real-world performance: 240 kW of cooling with low electrical consumption
The installed system provides a total cooling capacity of 240 kW across two 120 kW PCM units. According to operational monitoring data, the two units collectively consume just 5–8 kW of electricity, depending on operating conditions. For comparison, a conventional DX cooling system delivering the same 240 kW cooling capacity would require an estimated 60–80 kW of compressor power. These operational figures illustrate how PCM-based thermal management can significantly reduce the electricity required for cooling, freeing up more of the data center’s available power capacity for computing.

“This project started with a very practical challenge: how do we grow our computing capacity when access to additional electricity is limited,” said Simon Ninan, Senior Vice President of Business Strategy, Hitachi Vantara. “We realized that if we could dramatically reduce the amount of power required for thermal management, we could make more of our existing electrical capacity available for computing. By partnering with Duraflow, we are demonstrating how smarter energy management can become an important enabler of AI growth.”

The approach also supports Hitachi Vantara’s broader commitment to operating more efficiently and sustainably, including its goal of becoming carbon neutral in Scope 1 and 2 GHG emissions by FY2030.

Building efficiency across the infrastructure stack
The deployment is part of Hitachi Vantara’s broader focus on helping organizations get more value from their infrastructure while managing the growing energy demands of digital workloads.

That approach extends across the infrastructure stack. Hitachi Vantara’s Virtual Storage Platform One (VSP One) Block includes a 4:1 Data Reduction Guarantee and features Dynamic Carbon Reduction technology, which reduces energy consumption by switching CPUs into eco-mode during periods of low activity. Its always-on compression capability allows the system to switch from inline data reduction to post processing, which further reduces energy consumption and helps reduce a CO2 footprint by as much as 40%.

“Addressing the energy demands of AI isn’t about optimizing one part of the business in isolation,” said Courtney Hadden, Sustainability Director, Hitachi Digital. “It’s about working in concert across the organization and with innovative ecosystem partners to find efficiencies at every stage – from the products we build, how we bring them to market, and everything in between. The answer cannot simply be to consume more power. We need to become smarter about how we use the power we already have.”

Dutch innovation, demonstrated at operational scale
Developed in the Netherlands, Duraflow’s PCM technology absorbs thermal energy during periods of peak demand before releasing it in a controlled manner when demand decreases. Unlike conventional cooling approaches that rely continuously on electrically driven refrigeration to remove heat, PCM technology provides a way to manage and store thermal energy more efficiently. The system requires no water for cooling, helping data centers reduce their reliance on water resources while significantly lowering the electricity needed for thermal management.

“Developing technology is one thing; proving that it can operate at this scale in a live, mission-critical environment is another,” said Simon Loerakker, CEO, Duraflow. “Our collaboration with Hitachi Vantara has allowed us to demonstrate the potential of innovation at an unprecedented scale. Together, we are showing that sustainable innovation and the growth of AI infrastructure can go hand in hand.”

For more information on Hitachi Vantara’s AI-enabled infrastructure, please visit: https://www.hitachivantara.com/en-us/products/storage-platforms.

Additional Resources:

Blog: Raising the Stakes for Sustainable, AI-ready InfrastructureBlog: Five Habits That Cut IT Energy Waste, Without Spending MorePress Release: Hitachi Vantara Releases FY2025 Sustainability Report, Highlighting Leadership in Energy-Efficient Infrastructure for AI-Driven WorkloadsWebinar: Green Data: Sustainable Innovations in Data CentersPress Release: Hitachi Vantara Unveils New Virtual Storage Platform One Capabilities to Enable Stronger Cyber Resilience, Performance and Sustainability

About Duraflow
Duraflow develops advanced thermal energy management technology based on Phase Change Materials (PCM). Its independently developed technology enables organizations to significantly reduce energy consumption for thermal management, maximize the use of existing electrical infrastructure and support the sustainable growth of mission-critical digital environments.

About Hitachi Vantara
Hitachi Vantara is transforming the way data fuels innovation. A wholly owned subsidiary of Hitachi Ltd., Hitachi Vantara provides the data foundation the world’s leading innovators rely on. Through data storage, infrastructure systems, cloud management, and digital expertise, the company helps customers build the foundation for sustainable business growth. To learn more, visit www.hitachivantara.com.

About Hitachi, Ltd. 
Through its Social Innovation Business (SIB) that brings together IT, OT (Operational Technology) and products, Hitachi aims to be a global leader in continuously transforming social infrastructure through digital, contributing to a harmonized society where the environment, wellbeing, and economic growth are in balance. Hitachi operates worldwide across four sectors – Digital Systems & Services, Energy, Mobility, and Connective Industries – as well as a Strategic SIB Business Unit focused on new growth areas. With Lumada at its core, Hitachi creates value by combining data, technology, and domain knowledge to solve customer and social challenges. Revenues for FY2025 (ended March 31, 2026) totaled 10,586.7 billion yen, with 606 consolidated subsidiaries and approximately 290,000 employees worldwide. Visit us at www.hitachi.com.

HITACHI is a trademark or registered trademark of Hitachi, Ltd. All other trademarks, service marks, and company names are properties of their respective owners.

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Parks Associates: HDR Is Shaping the Future of Premium Video Entertainment

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New Parks Associates white paper, developed in partnership with InterDigital, examines how HDR is advancing viewing experiences across streaming, live sports, gaming, and mobile devices

PLANO, Texas, Oct. 27, 2026 /PRNewswire/ — New research from Parks Associates shows high dynamic range (HDR) is becoming a foundational component of premium video entertainment, creating opportunities for television manufacturers, streaming services, and content creators to differentiate through picture quality. The research, High Dynamic Range and the Future of Video, developed in partnership with InterDigital, examines HDR’s expanding role across the entertainment ecosystem.

HDR enhances brightness and contrast and produces richer colors and more lifelike images for the video-viewing experience. The white paper explores how broader device support, growing content availability, and advances in production and distribution are moving HDR from a premium feature toward an expected part of high-quality viewing.

“HDR gives the entertainment industry a powerful way to make improvements in picture quality,” said Michael Goodman, Director, Entertainment Research, Parks Associates. “For manufacturers, it helps demonstrate the value of advanced displays. For streaming services and content owners, it provides an opportunity to deliver a more compelling experience and preserve the creative intent of their programming.”

“Consumers may not always know HDR by name, but they recognize the experience it enables: richer color, deeper contrast and a more lifelike picture,” said Lionel Oisel, Head of Video Labs, InterDigital. “As HDR expands across streaming, live sports, gaming and mobile, the opportunity is to make that premium experience consistent and efficient on every screen. Innovation in HDR, video compression and delivery will be fundamental to making that possible.”

The white paper identifies several developments shaping HDR’s next phase:

Smart TVs are the foundation. Smart TVs are the primary streaming video device in 62% of US internet households with a connected TV device.

Live sports and gaming expand HDR’s relevance. These experiences showcase HDR’s ability to reproduce bright highlights, detailed shadows, and realistic imagery, while pushing improvements in production and real-time processing.

Mobile viewing extends HDR beyond the television. Mobile phones account for 24% of weekly video consumption, with tablets contributing another 11%.

Technology advances improve delivery economics. AI-assisted image processing, cloud-based production, and next-generation codecs such as Versatile Video Coding (VVC) will simplify workflows and deliver HDR more efficiently.

The research also identifies challenges that require continued collaboration to ensure the successful expansion of HDR. Differences in HDR formats, device capabilities, and service implementations can produce inconsistent viewing experiences. Content providers must manage the cost and complexity of supporting multiple formats as audiences move from standard to HDR in their video viewing.

Parks Associates and InterDigital will highlight this research at Future of Video: Business of Streaming, an executive conference for the streaming and video industries on November 17-18 in Marina del Rey, California. Register here. 

For more information, contact Mindi Sue Sternblitz-Rubenstein.

About Parks Associates

Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.

The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
425707@email4pr.com 

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