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IT Market in Germany to Grow by USD 31.1 Billion (2024-2028), Driven by IT Adoption Among SMEs, Report Highlights How AI is Driving Market Transformation – Technavio

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NEW YORK, Jan. 23, 2025 /PRNewswire/ — Report with the AI impact on market trends – The IT market in Germany size is estimated to grow by USD 31.1 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 4.07%  during the forecast period. Increased adoption of it solutions among german smes is driving market growth, with a trend towards increasing adoption of big data solutions by enterprises. However, shortage of skilled it professionals  poses a challenge. Key market players include badenIT GmbH, Broadcom Inc., Capgemini Service SAS, Cisco Systems Inc., Dell Technologies Inc., Fortinet Inc., Fujitsu Ltd., Hewlett Packard Enterprise Co., Hitachi Ltd., HUNARI Arik and Hunneck GbR, Infosys Ltd., International Business Machines Corp., Juniper Networks Inc., Lenovo Group Ltd., nextevolution GmbH, Oracle Corp., Siemens AG, Tata Consultancy Services Ltd., Toshiba Corp., and VACE Systemtechnik GmbH.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

IT Market In Germany Scope

Report Coverage

Details

Base year

2023

Historic period

2017 – 2021

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.07%

Market growth 2024-2028

USD 31.1 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

3.84

Regional analysis

Germany

Performing market contribution

Europe at 100%

Key countries

Germany and Europe

Key companies profiled

badenIT GmbH, Broadcom Inc., Capgemini Service SAS, Cisco Systems Inc., Dell Technologies Inc., Fortinet Inc., Fujitsu Ltd., Hewlett Packard Enterprise Co., Hitachi Ltd., HUNARI Arik and Hunneck GbR, Infosys Ltd., International Business Machines Corp., Juniper Networks Inc., Lenovo Group Ltd., nextevolution GmbH, Oracle Corp., Siemens AG, Tata Consultancy Services Ltd., Toshiba Corp., and VACE Systemtechnik GmbH

Market Driver

In today’s business landscape, the utilization of accurate and timely business data is essential for German enterprises to reach their objectives and mitigate risks. While the Internet, retail, and advertising industries were early adopters of Big Data solutions in Germany, their application has since expanded to various end-user sectors, including manufacturing, healthcare, utilities, and transportation. Insights derived from Big Data solutions play a crucial role in enabling German enterprises to introduce new products and services to the market. Export-oriented German firms are expanding their operations overseas by optimizing production, logistics, and sales processes through Big Data tools. Some applications of Big Data solutions in Germany include: Mercedes-Benz, a division of Daimler, employs SAP HANA in its engine testing department to process and visualize vast amounts of data in seconds. This allows for the detection of minor deviations and immediate corrective actions, enhancing the efficiency of the test system. Beiersdorf, a consumer goods manufacturer, has developed a product demand management platform that utilizes SAP HANA for data aggregation. This platform offers analytics on product performance and identifies the primary causes of market share fluctuations for their brands versus competitors, empowering informed decision-making. The German government is promoting a Big Data ecosystem by investing in research projects, such as the smart data innovation lab, the German research center for AI, and the Berlin Big Data Center. This investment is expected to boost the adoption of Big Data solutions and contribute to market growth during the forecast period. 

The IT industry is thriving with trends such as Integrated Systems and Digital Factories leading the way. The National AI Strategy is a priority for Artificial Intelligence market growth, with software AI and automation transforming various sectors like hospitals, banks, shops, prisons, hotels, airports, and train stations. IT Security remains crucial as IT employees face increasing Security threats. Government support is essential for the growth of IT companies in the ICT market, including IT-Services, IT-Hardware, and Software subsector. Digital Agenda priorities include Cybersecurity, E-privacy Regulation, and the Internet of Things. Big Data and Health IT are driving Data Analytics, while Cloud computing services are essential for Internet access and penetration. ERP and Data centers are key IT infrastructure components. Skilled IT workforce is in high demand, and IT consultation services offer valuable expertise. IT hardware and hardware systems continue to innovate, shaping the future of the industry. 

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 Market Challenges

•         German enterprises are experiencing a significant challenge in recruiting and retaining skilled IT professionals due to a shortage of qualified candidates. The recruitment process is predominantly digital, with job vacancies being published on company websites and career portals. However, the lack of professionals with the necessary qualifications, experience, and skillsets in areas such as cloud, AI, Big Data, and IoT has led to over 1.3 million IT-related vacancies remaining unfilled for nearly five months in 2020. This shortage can negatively impact the digital transformation initiatives of German enterprises, potentially hindering their ability to meet client demands and adversely affecting the IT market during the forecast period. The German government is addressing this issue by simplifying immigration laws to attract foreign professionals to fill these vacancies.

•         The IT industry faces several challenges in today’s business landscape. Integrated systems require seamless compatibility among various hardware and software components. The Digital Factory revolution demands advanced automation and AI software in manufacturing. National AI Strategies call for investment in AI technologies and skilled IT workforce. IT Security remains a top concern with increasing cyber threats. The AI market grows, bringing opportunities for software AI and data analytics. Hospitals, banks, shops, prisons, hotels, airports, and train stations require IT solutions for efficient operations. Government support is crucial for IT companies in the ICT market. Computers and internet access are essential, with internet penetration driving demand for Cloud computing services. The IT industry must address the challenges of database management, libraries, and IT employees’ training. Security threats necessitate IT consultation services and IT hardware upgrades. ERP systems and data centers require robust cybersecurity and e-privacy regulations. The Internet of Things and Big Data bring new opportunities in Health IT and Cloud computing. In conclusion, the IT industry must adapt to these challenges to remain competitive. Investments in AI, automation, cybersecurity, and skilled workforce are key to success. The Digital Agenda and E-privacy Regulation will shape the future of IT-Services, IT-Hardware, and the Software subsector.

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Segment Overview 

This IT market in Germany report extensively covers market segmentation by  

End-user 1.1 Manufacturing1.2 Government1.3 BFSI1.4 ICT1.5 OthersApplication 2.1 Large enterprise2.2 SMEsGeography 3.1 Europe

1.1 Manufacturing-  The German manufacturing sector, home to global leaders in automotive and engineering, is undergoing a digital transformation. IT is playing a pivotal role in converting traditional factories into smart digital ones, with automated procurement, manufacturing, and distribution processes. Industry 4.0 technologies like Big Data, analytics, AI, IoT, and cybersecurity are being deployed to optimize production and enhance flexibility and quality. In 2021, Industry 5.0 emerged, focusing on human-machine collaboration. Manufacturers are utilizing Big Data and analytics for data management from production equipment, enterprise systems, and customer management. Cloud-based software is being adopted for enterprise applications and Big Data analytics, reducing data processing time and enabling a data-driven production environment. Autonomous robots are being integrated for utility purposes, improving cost efficiency. Manufacturing intelligence allows for close speculation on mechanical and procedural challenges, driving IT market growth in Germany.

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Research Analysis

The ICT market is a dynamic and ever-evolving industry, encompassing various subsectors including IT-Services, IT-Hardware, and the Software sector. The Digital Agenda drives innovation in areas like Cybersecurity, E-privacy Regulation, Internet of Things, and Artificial Intelligence (AI). Automation and Data Analytics are transforming businesses across industries, from libraries and hospitals to banks and shops. The IT industry relies on a skilled workforce to address Security threats and provide IT consultation services. Cloud computing services and the Internet are essential infrastructure, while IT employees continue to be in high demand. Database management remains a critical function for organizations, and IT hardware continues to advance with new technologies.

Market Research Overview

The ICT market is a dynamic and ever-evolving industry, encompassing various subsectors including IT-Services, IT-Hardware, and the Software sector. The Digital Agenda is a key driver, pushing for advancements in Cybersecurity, E-privacy Regulation, Internet of Things, Big Data, Health IT, Cloud computing, ERP, Data centers, Integrated systems, and Digital factory. The Artificial Intelligence market is a significant growth area, with software AI, automation, and Data Analytics leading the charge. The IT industry serves various sectors such as hospitals, banks, shops, prisons, hotels, airports, and train stations, with government support playing a crucial role. The IT industry requires a skilled workforce to address Security threats and provide IT consultation services. IT hardware, including computers and hardware systems, are essential components of the industry, enabling internet access and internet penetration for businesses and individuals alike. Cloud computing services and the Internet are fundamental to the industry’s success, with IT employees working to ensure the security and efficiency of these systems.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userManufacturingGovernmentBFSIICTOthersApplicationLarge EnterpriseSMEsGeographyEurope

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Safetyfirst Systems, LLC Provides Notice of Data Security Event

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PARSIPPANY, N.J., July 23, 2026 /PRNewswire/ — Safetyfirst Systems, LLC (“SFS”) is providing notice of a data security event that may involve information relating to certain individuals. While SFS is not aware of any misuse of information associated with this event, it is providing notice to potentially affected individuals out of an abundance of caution.

On January 19, 2026, SFS identified suspicious activity involving a limited portion of its server environment. Upon discovering the activity, SFS quickly took steps to secure its systems, notified federal law enforcement, engaged leading third-party forensic specialists, and performed a detailed investigation into the nature, scope, and impact of the activity. The investigation determined that an unauthorized actor accessed and/or acquired certain files from limited SFS systems between January 16, 2026, and January 19, 2026. SFS then conducted a comprehensive review of the affected files to determine what information may have been involved and identify the individuals to whom the information relates. The review has recently concluded, and SFS is providing this notification to potentially impacted individuals out of an abundance of caution. Although the types of information vary by individual, the affected information may include names, Social Security numbers, and driver’s license numbers.

Protecting the privacy and security of the information entrusted to SFS is a responsibility the company takes very seriously. In response to this event, SFS promptly strengthened security measures, continues to enhance its technical safeguards and monitoring capabilities, and is reviewing existing policies and procedures to further protect against similar incidents in the future. SFS is also providing notice to potentially affected individuals and, where required, appropriate regulatory authorities.

Although SFS is unaware of any misuse of personal information impacted by this event, individuals are encouraged to remain vigilant against events of identity theft by reviewing account statements, explanation of benefits, and monitoring free credit reports for suspicious activity and to detect errors. Any suspicious activity should be reported to the appropriate insurance company, health care provider, or financial institution.

Individuals seeking additional information regarding this event can contact SFS’s dedicated assistance line at 1-833-289-5523 between the hours of 7:00 a.m. to 7:00 p.m. Eastern time, Monday through Friday, excluding holidays. Individuals may also write to SFS at PO Box 101, 3299 US Highway 46, Parsippany, NJ 07054-9998.

 

View original content:https://www.prnewswire.com/news-releases/safetyfirst-systems-llc-provides-notice-of-data-security-event-302831894.html

SOURCE Safetyfirst Systems, LLC

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Sunrate and Mastercard Release White Paper on Agentic AI and the Future of B2B Global Payments

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SHANGHAI, July 24, 2026 /PRNewswire/ — Sunrate, the global payment and treasury management platform, and Mastercard, a global technology company in the payments industry, unveiled a joint white paper, Beyond Automation: Defining Agentic Global Payments, at the 2026 World Artificial Intelligence Conference (WAIC).

Among the first reports in the payments industry to examine the impact of Agentic AI on B2B cross-border payments, the white paper provides a comprehensive framework for understanding how AI agents are reshaping enterprise payment operations. It proposes that cross-border payments are evolving beyond digitisation and automation into a new stage: Autonomy—where AI agents with reasoning, planning, and execution capabilities can independently orchestrate and optimise end-to-end payment and treasury workflows within defined governance frameworks.

As businesses expand across borders, B2B cross-border payments continue to be constrained by fragmented workflows, disconnected systems, foreign exchange inefficiencies, rising compliance requirements, and complex reconciliation processes. While traditional automation improves individual tasks, the white paper demonstrates that Agentic AI represents a fundamental shift by enabling intelligent agents to coordinate entire payment journeys across systems, counterparties, and approval workflows.

Drawing on Sunrate’s global payment infrastructure and AI-native product capabilities, together with Mastercard’s expertise in secure payment networks and data intelligence, the white paper defines Agentic Global Payments — a new category of AI-native global payment infrastructure built to automate and manage complex enterprise workflows.

The report identifies 16 major pain points across the B2B payment lifecycle and outlines 13 high-value AI use cases spanning supplier onboarding, accounts payable and receivable, virtual commercial cards, payment routing, foreign exchange management, compliance screening, fraud detection, reconciliation, and conversational operational support. It also demonstrates how AI agents can automate complex workflows—from extracting information across multiple document formats and conducting compliance checks to initiating payments, optimising FX execution, and completing reconciliation—while operating within enterprise governance and control frameworks.

The white paper further highlights that trusted adoption of agentic payments depends on more than technological capability. It identifies governance, transparency, security, and ecosystem collaboration as essential foundations for enterprise deployment, supported by frameworks such as Know Your Agent (KYA), payment tokenisation, auditability, and cross-industry interoperability.

Sunrate.AI portfolio currently includes the Payment Agent, FX Agent, Compliance Agent, Onboarding Agent, and Chat Agent, designed to help enterprises automate and optimise critical payment and treasury processes while maintaining compliance and operational control.

Mastercard has also been actively building the foundations for trusted agentic commerce – combining AI capabilities with verifiable authorisation, clear accountability and proven payments security. Its work in this area, including Agent Pay (alongside Agent Pay for Machines) and Verifiable Intent, are proof points in how Mastercard is enabling AI to participate in commerce safely and transparently. 

“Our mission is to make global payments seamless, compliant, and intelligent,” said Paul Meng, Co-founder and CEO of Sunrate. “As businesses continue expanding internationally, AI agents will fundamentally reshape how enterprises manage global payments—enabling smoother capital flows, reducing operational friction, and embedding real-time intelligence into every payment decision. This white paper represents an important step in helping the industry understand how Agentic AI can be deployed responsibly at enterprise scale.”

“Agentic commerce is changing how businesses make and execute payment decisions, but speed without accountability creates new categories of risk,” said Anouska Ladds, Executive Vice President, Commercial & New Payment Flows, Asia Pacific, Mastercard. “As AI starts to act on behalf of businesses, autonomous payment decisions need a clear, auditable chain of identity, intent and action. That’s what allows organisations to delegate with genuine confidence — and what will determine whether agentic commerce scales past pilots.”

Released under WAIC 2026’s theme, “Intelligent Partners, Co-creating the Future,” the white paper provides business leaders with practical guidance on adopting AI-driven payment capabilities, covering implementation approaches, governance considerations, and real-world enterprise applications.

By combining Sunrate’s expertise in global payments and treasury management with Mastercard’s trusted payment infrastructure and network capabilities, the collaboration reflects a shared commitment to accelerating the next generation of intelligent, secure, and autonomous B2B global payments.

Click here to check the white paper.

About Sunrate

Sunrate is a leading global payment and treasury management platform for businesses worldwide. Founded in 2016, Sunrate has enabled companies to operate and scale both locally and globally in 190+ countries and regions with its cutting-edge infrastructure, global network, and unified solutions.

Sunrate operates through offices across key markets, including Singapore, Kuala Lumpur, Jakarta, Hong Kong, Shanghai, and London. The company partners with the top global financial institutions, such as Citibank, Standard Chartered, Barclays, J.P. Morgan. Sunrate is also the principal member of Mastercard and Visa. To learn more about Sunrate, visit https://www.sunrate.com/.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. 

www.mastercard.com

SOURCE Sunrate

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JAMS Launches AI for Enterprise Job Scheduling: JAX and JAMS MCP

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A new AI agent and an open-standard connector let IT teams query, diagnose, and manage automation in plain language, on the model they choose, with operational data able to stay onshore inside their own network

SYDNEY, July 24, 2026 /PRNewswire/ — JAMS Software, an orchestration solution for scheduled and event-driven automation, today announced the general availability of two AI capabilities for enterprise job scheduling: JAX, an AI agent built into the JAMS Web Client, and JAMS MCP, a connector built on the open Model Context Protocol standard that brings JAMS into external AI coding tools. Both capabilities ship at no additional cost as part of JAMS Web.

Automation environments grow faster than the teams that run them. Jobs multiply across SQL Server, Azure Data Factory, Airflow, SAP, JDE, and Banner, and when one fails, finding the root cause often means searching several consoles at once, frequently outside business hours. At the same time, IT leaders carry pressure to adopt AI while staying accountable for where operational data goes. JAX and JAMS MCP close both gaps together.

Full details on how JAX and JAMS MCP work, including the control model behind every action, are available at jamsscheduler.com/product/ai.

JAX is an AI agent that runs inside the JAMS Web Client. It finds jobs, troubleshoots failures, and answers how-to questions in plain language, with each response grounded in the JAMS user guide and checked against a built-in glossary. JAX acts only when a user asks it to. Reads flow freely, and every write action pauses for the user’s explicit approval before it runs. JAX does not learn between sessions, and conversations are not retained on the server.

JAMS MCP is a connector, built on the open Model Context Protocol standard, that brings JAMS into the AI tools engineering teams already use, including Cursor, VS Code with Copilot, Claude Code, Claude Desktop, and Codex. Users query jobs, investigate failures, and manage runs in plain language without leaving their tool.

Both capabilities run inside the customer’s own network and act as the signed-in user, with that user’s exact JAMS permissions. There is no elevated AI account: whatever a user cannot do in the JAMS interface, JAX and JAMS MCP cannot do on that user’s behalf. Every JAX and MCP operation is recorded in its own dedicated log, and changes made through the JAMS API land in the JAMS audit trail like any other change. Customers choose their own AI model, whether a commercial provider such as OpenAI or Anthropic or a model running entirely on their own hardware, and JAMS never trains on customer data. In the current release, neither feature edits or deletes a job, folder, schedule, or agent definition. For teams that need operational data to stay onshore, JAX runs on a local model entirely inside the customer’s own network, so nothing leaves at all.

“Adopting AI usually means giving something up, most often visibility into where your data goes,” said Pete Hegland, Chief Executive Officer of JAMS Software. “We built JAX and JAMS MCP so that trade does not have to happen. Every action runs as the signed-in user, every change waits for approval, and the model can run on the customer’s own hardware, keeping operational data onshore.”

“For teams across Australia, New Zealand, and Singapore, two things matter: keeping data onshore, and getting answers when a job fails after hours,” said Shayne Cooper, Account Executive for APAC at JAMS Software. “JAX and JAMS MCP address both. The model can run on the customer’s own hardware, and the answer arrives in plain language at the moment it is needed.”

JAX and JAMS MCP are available now to all JAMS Web customers across Australia, New Zealand, and Singapore, with no separate licence, SKU, or additional cost. AI-assisted creation of new jobs and workflows from a plain-language description is on the roadmap for a future release, gated by the same approvals and permissions as every other action.

Learn how JAX and JAMS MCP work at https://jamsscheduler.com/product/ai.

Fast facts

JAX is an AI agent built into the JAMS Web Client for job scheduling and workflow automation.JAMS MCP is a connector built on the open Model Context Protocol standard, for Cursor, VS Code with Copilot, Claude Code, Claude Desktop, and Codex.Both act as the signed-in user, with that user’s exact JAMS permissions, and there is no elevated AI account.Customers choose the AI model, including a local model that runs entirely inside their own network.JAMS never trains on customer data.Both are available now at no additional cost as part of JAMS Web.

About JAMS Software
Founded in 1987, JAMS Software is an orchestration solution that helps IT teams centralize, automate, and manage scheduled and event-driven jobs across complex, hybrid environments. Over 850 customers rely on JAMS to run their automated workloads. JAMS Software, LLC is headquartered at 108 Patriot Drive, Suite A, Middletown, DE 19709.

Media Contact
Bobby Schmidt, Vice President of Marketing
press@jamssoftware.com
800.261.4267

 

 

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SOURCE JAMS Software

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