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Gift Card Market to grow by USD 1.33 Billion (2025-2029), fueled by e-commerce growth. Report on AI’s role in redefining market landscape – Technavio

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NEW YORK, Jan. 29, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global gift card market size is estimated to grow by USD 1.33 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of over 15.4%  during the forecast period. Growth of e-commerce sector is driving market growth, with a trend towards rise of open-loop gift cards. However, additional loss of money in using gift cards  poses a challenge. Key market players include Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc..

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Gift Card Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 15.4%

Market growth 2025-2029

USD 1331.3 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.1

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, UK, Germany, Australia, France, Japan, Canada, China, Saudi Arabia, and Brazil

Key companies profiled

Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc.

Market Driver

Gift cards continue to trend as popular payment methods for various occasions and sectors. Prepaid cards loaded with an amount of money are widely used for payment in stores, websites, restaurants, and even for experiences. Businesses, including retailers or brands, other businesses, and corporate clients, offer gift cards as rewards & incentives. Consumers, especially younger generations like Millennials and Gen Z, prefer digital gifting options for their convenience and customizability. Impacting factors include consumer preferences, customer behavior, internet accessibility, and the shift towards cashless transactions. Digital platforms, FinTechs, and PayTechs have made it easier for givers to purchase and send digital gift cards online. Market participants include retail sectors, travel companies, OTT platforms, content platforms, and hospitality services. Tax-advantage cards, E gifting, M commerce, and E commerce are also popular. Strategic alliances between brands and digital services have expanded the reach of gift cards as marketing tools. Digital cards, virtual cards, and mobile gift cards offer practical solutions for businesses and individual users alike. 

An increasing trend among vendors is the launch of open-loop gift cards, as opposed to closed-loop cards. Open-loop cards, which are not limited to a specific business and are branded with payment card processors like Visa, MasterCard, and American Express, offer greater flexibility and acceptance for customers. InComm, a leading UK-based prepaid product and payments technology company, has been providing the Vanilla Go global open-loop gift card brand for over five years. Open-loop Mastercard gift cards offer a personalized gifting experience, making them a preferred choice for many consumers. Vendors continue to innovate in this segment, expanding the offerings of open-loop gift cards. 

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 Market Challenges

•         Gift cards have become a popular payment method for consumers during special occasions, birthdays, holidays, and as expressions of love, gratitude, and appreciation. Prepaid cards, offering an amount of money for payment at various stores, websites, restaurants, and retail establishments, have gained traction among businesses, other businesses, and corporate clients. Consumers prefer digital gifting options due to convenience and the ability to customize and choose from various digital platforms, mobile wallets, and loyalty programs. Impacting factors include consumer behavior, younger generations like Millennials and Gen Z, cashless transactions, internet accessibility, and the growing popularity of e-commerce activities. Retail sectors, travel companies, OTT platforms, content platforms, and hospitality industries have embraced digital gift cards as a marketing tool and customer loyalty program. Strategic alliances between retailers or brands, FinTechs, and PayTechs have led to the development of various digital cards, virtual cards, and mobile gift cards. The convenience, practicality, and customizability of digital gift cards make them a preferred choice for individual users and B2B sales. Tax-advantage cards and e-gifting have also gained popularity in the M-commerce and E-commerce sectors. The Demonetization and Digital India initiative have further accelerated the adoption of digital services and cashless transactions.

•         Gift cards offer an alternative form of payment for purchases, providing an additional spending power. However, they come with certain challenges. For instance, some cards have expiration dates, which may lead to unused funds if not used within the specified time. Additionally, physical gift cards can be misplaced, resulting in a loss of the card and the funds associated with it. Furthermore, gift cards are available in various denominations, which may leave small amounts of unused funds after a purchase. These factors may result in additional expenses for the recipient.

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Segment Overview 

This gift card market report extensively covers market segmentation by  

Type 1.1 E-gifts cards1.2 Physical gift cardsDistribution Channel2.1 Offline2.2 OnlineGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South AmericaCard Type

1.1 E-gifts cards-  E-gift cards have become a popular and convenient gifting solution in the retail sector. Their evolution has been driven by the digitalization trend in retail, enabling instant delivery via email with a confirmation to purchasers. E-gift cards offer enhanced versatility and flexibility, making them ideal for last-minute gifting and eliminating the risk of losing physical cards. In the corporate sector, e-gift cards have gained traction as a suitable option for employee, client, and stakeholder gifting, reducing the need for personalized gifts and logistical challenges. Vendors benefit from the financial viability and operational efficiency of e-gift cards, which can be easily integrated with their core products and services. These factors are expected to fuel the growth of the e-gift card market segment during the forecast period.

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Research Analysis

Prepaid gift cards have revolutionized the way we express love, gratitude, and appreciation. These plastic or digital cards allow the recipient to receive a specified amount of money that can be used for payment at various stores, websites, restaurants, and businesses. The convenience of gift cards has made them a popular choice for consumer behavior, especially among younger generations. With the rise of e-gifting, m-commerce, and e-commerce, gift cards have become more accessible than ever. Strategic alliances between brands and retailers have led to the creation of co-branded cards, while digital and virtual cards offer instant delivery. Gift cards serve as effective marketing tools for brand owners and customer loyalty programs, enhancing the overall shopping experience.

Market Research Overview

Gift cards have become a popular form of payment and gifting in today’s digital age. Prepaid cards loaded with a specific amount of money can be used for various payments at stores, websites, restaurants, and businesses. The convenience of gift cards makes them an ideal choice for special occasions like birthdays, holidays, and other celebrations. Consumers prefer digital gifting options due to their practicality, customizability, and environmental friendliness. The market for gift cards is vast and includes retailer or brand-specific cards, cards from other businesses, and corporate clients for their employees or customers. Digital platforms and mobile wallets have made gifting more accessible, with consumers increasingly turning to online channels for purchasing and sending digital gift cards. Impacting factors include consumer preferences, customer behavior, younger generations like Millennials and Gen Z, cashless transactions, and the growing popularity of mobile payments and e-commerce activities. Loyalty programs and rewards & incentives are also significant drivers of the gift card market. Travel companies, OTT platforms, content platforms, and hospitality industries are among the sectors that heavily rely on gift cards as a marketing tool and customer loyalty program. The gift card market is a dynamic space with market participants offering various types of cards, including tax-advantage cards, e-gifting, M-commerce, and E-commerce. Strategic alliances between brands, FinTechs, and PayTechs have led to innovative digital cards, virtual cards, and mobile gift cards, making gifting more convenient and accessible than ever before.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeE-gifts CardsPhysical Gift CardsDistribution ChannelOfflineOnlineGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth AmericaCard Type

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Ampace Spotlights AI-Ready Battery Solutions for Gigascale Infrastructure at DCW Washington 2026

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WASHINGTON, April 21, 2026 /PRNewswire/ — Ampace, a global leader in advanced lithium-ion battery technology, is participating in Data Center World 2026 at the Walter E. Washington Convention Center (Booth 206), where active visitor engagement reflected growing industry focus on how power infrastructure must evolve for the AI era.

This year, Ampace is showcasing how battery systems are becoming an increasingly important enabler of gigascale AI infrastructure. From cell-level technologies to system-level deployment, spanning applications from commercial and industrial energy storage to UPS systems, Ampace is presenting solutions designed to help data centers manage rising power volatility, improve resilience, and scale more efficiently.

At the center of the showcase is the PU Series, Ampace’s AI-ready battery platform engineered for the increasingly dynamic conditions of modern compute environments. As AI clusters drive 100kW+ rack densities, millisecond-level load spikes, and frequent workload transitions, conventional backup systems are being asked to do far more than emergency support. Ampace’s PU Series is designed to absorb rapid fluctuations, maintain stable output, and support uninterrupted operation under highly variable AI workloads.

A key highlight of Ampace’s presence this week will be its featured TECH TALK session with Eaton on April 22, from 2:30 PM to 3:15 PM (Room 209ABC), titled Powering Gigascale AI: How Advanced Batteries Stabilize Extreme Training Loads.

The session will bring together shared industry perspectives from Aaron Schott, UPS Sales Manager at Ampace, and Jon Hymel, Product Manager at Eaton, two professionals working closely with hyperscale, colocation, enterprise, and mission-critical customers navigating the next wave of AI infrastructure growth.

Together, the speakers will explore how established UPS architectures and advanced lithium battery systems are increasingly working in tandem to meet the operational realities of AI data centers. The discussion will examine how battery technologies can support real-time load balancing, improve reliability, and help operators prepare for the transition from megawatt-scale campuses to gigawatt-scale compute ecosystems.

Their joint appearance reflects a growing alignment across the power infrastructure ecosystem: scalable AI requires not only more electricity, but smarter coordination between UPS systems, energy storage, and facility operations. As data centers evolve, battery-enabled continuity is becoming a shared priority across technology providers, operators, and infrastructure partners.

Built for demanding AI applications, Ampace’s platform is engineered to respond rapidly during ramp-up and ramp-down events, while maintaining stable operation under continuous partial-load cycling. Its semi-solid cell technology further enhances intrinsic safety by reducing leakage risk and lowering thermal runaway gas generation, while cabinet-level validation under UL 9540A standards reinforces readiness for mission-critical deployments.

At Ampace’s booth, visitors have been exploring how advanced battery systems can help reduce infrastructure oversizing, relieve pressure on grid connections, and improve continuity in facilities originally designed for steady-state demand. The strong response reflects a broader market shift: batteries are no longer viewed only as standby assets, but as active components of modern AI power architecture.

Visit Booth 206 to meet the Ampace team, experience the PU Series on site, and join in-depth discussions on how advanced battery solutions are helping build a more resilient, scalable, and efficient AI infrastructure. On-site specialists are available throughout the show for live demonstrations, technical briefings, and media inquiries.

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TÜV Rheinland Opens Advanced Automotive Component Testing Laboratory in Manesar, Haryana

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Empowering automotive industry capabilities through precision testing, international compliance, and innovative solutions for next-generation mobility.

MANESAR, India, April 22, 2026 /PRNewswire/ — TÜV Rheinland, a global leader in independent testing, inspection and certification services, today announced the opening of its state-of-the-art Automotive Component Testing Laboratory (ACT Lab) in Manesar, Haryana. The ACT Lab will support manufacturers in meeting evolving regulatory requirements, adopting emerging technologies, and accelerating time-to-market.

As the world’s third-largest mobility market, India is developing rapidly, and demand for trustworthy, globally recognized testing services continues to rise. TÜV Rheinland’s ACT Lab supports the development of safer and high-performance automotive products.

Strategically located in Manesar, the facility is well-positioned to unlock growth opportunities within India’s automotive and electric mobility ecosystem, while advancing next-generation transport solutions.

Technological Excellence and Advanced Capabilities

The ACT Lab is equipped with advanced testing systems from leading international manufacturers, ensuring precision, reliability, and global acceptance of results.

Its capabilities include structural testing, corrosion and durability assessments, and environmental simulation under extreme conditions. The facility also offers fatigue and lifecycle testing for critical automotive components, alongside comprehensive material analysis for metals and polymers, delivering deep insights into performance under real-world conditions.

By providing end-to-end testing, inspection, and certification solutions under one roof, the lab distinguishes itself through its ability to replicate operational environments, meet global and OEM standards, and deliver highly reliable, traceable results.

Platform for Collaboration, Innovation, and Trust

Commenting on the inauguration, Dr. Matthias Schubert, Executive Vice President Mobility at TÜV Rheinland Group, said: “Our investment in the Automotive Component Testing Laboratory in Manesar reflects TÜV Rheinland’s long-term strategic commitment to India as a key growth market. As the mobility sector undergoes rapid transformation, this facility enables us to support manufacturers with advanced testing capabilities that not only ensure compliance but also drive innovation, safety, and global competitiveness.”

Highlighting the broader strategic intent, Thomas Quernheim, Senior Vice President Mobility, TÜV Rheinland Group, said, “India represents one of the most dynamic opportunities within our global mobility portfolio. This investment reflects our vision to build resilient, future-oriented capabilities that not only respond to market evolution but also shape the standards of tomorrow’s mobility ecosystem.”

Rajendra Kisanrao Bandal, Vice President, Mobility at TÜV Rheinland India, added: “This facility goes beyond a conventional testing laboratory – it is a platform for collaboration and innovation. Combining global expertise with local insight, it enables manufacturers to enhance quality, reliability, and performance, while strengthening India’s position in the global mobility landscape.”

About TÜV Rheinland:

TÜV Rheinland is a leading provider of testing and inspection services worldwide. For over 150 years, the company has helped make the world a safer place. Today, more than 28,000 employees test, inspect and certify products, plants and processes, while also providing training for people in a wide range of professions. Operating from 500 locations in more than 50 countries, TÜV Rheinland helps safeguard key areas of business and everyday life. Headquartered in Cologne and generating annual revenue of close to €3 billion, the company plays a key role in quality assurance worldwide. TÜV Rheinland has been a member of the UN Global Compact since 2006, demonstrating its commitment to anti-corruption and sustainability.

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Media Contact:

Samrat Sinha
Communications & PR
TÜV Rheinland
Email: Samrat.Sinha@ind.tuv.com

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EZVIZ joins the United Nations Global Compact, starting a new chapter of its unwavering journey to long-term sustainability and further expanding its contribution to key environmental issues

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HOOFDDORP, Netherlands, April 22, 2026 /PRNewswire/ — EZVIZ, an advocate for greener smart homes, is proud to announce its participation in the United Nations Global Compact (UNGC) in the International Year of Volunteers for Sustainable Development on this Earth Day. As a smart home pioneer joining the world’s largest corporate sustainability initiative, EZVIZ will align its award-winning EZVIZ Green initiative with the UNGC’s Ten Principles, making a transformative impact through responsible business in environmental protection.

The UN Global Compact is a call to companies to adopt ten universal principles in human rights, labour, environment and anti-corruption, and to support the Sustainable Development Goals (SDGs). With over 25,000 participants across 167 countries, the UNGC is keeping the earth green and clean with its growing influence.

Though new to the initiative, EZVIZ has been implementing SDGs in its development, operations and management, including establishing an ESG committee directed by the Board. On April 10, the company published its 2025 ESG report under its commitment “Our Planet. Our Actions” for transparency and awareness. Over the past year, EZVIZ has received international recognition like the European Green Awards, the SEAL Sustainability Business Awards, and the Indigo Design Award with the “Design for Social Change” honor.

To safeguard a green planet, EZVIZ has addressed land degradation, global warming, plastic recycling, community empowerment and more. Partnering with Treedom, EZVIZ has planted 4,190 trees with local farmers, reducing approximately 738.2 tons of CO2. Together with Plastic Bank, EZVIZ has prevented over 1,000,000 plastic bottles from polluting vulnerable environments. The partnerships are reinforced by internally recycling plastics and minimizing waste. In 2025, EZVIZ incorporated over 30 tons of recycled materials into its RE7 Edge robot vacuum’s design and reduced CO2 emissions by 73.1 tons through greener packaging.

“Becoming part of the UNGC is a significant milestone for us. It means our efforts in building a better planet, have been recognized globally,” said Jingwen Cao, EZVIZ Board Secretary and Director of the ESG Committee. “This participation provides us the confidence to further expand our environmental protection, as well as to set stricter boundaries to avoid sacrificing the environment for commercial gain.”

With green in its brand gene, the company has also developed green technology with a low carbon footprint. The AOV low-energy consumption tech, and the ColorFULL low-light night vision mode help reduce energy consumption and light pollution resulted from 24/7 home security. Firstly embedding self-patented wild animal detection in outdoor cameras, EZVIZ continues to implement responsible AI to balance human safety and wildlife protection, according to Sophie Zhang, EZVIZ Global Brand Director.

“We believe in the power of technology and always strive to benefit not only our users, but also everyone and every life,” said Zhang. “Alongside other industry leaders in the UNGC, EZVIZ is motivated to contribute to a better future for generations to come.”

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