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Pets May Be Best to Help Singles Mingle on Valentine’s Day: Fun Tips from Wondercide

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Having a pet helps people connect. Women are more likely to swipe right on dating profiles that have dogs in them, pets can help warm up a conversation and more dog owners are considering taking dogs with them on dates.

AUSTIN, Texas, Feb. 3, 2025 /PRNewswire-PRWeb/ — Ahhhh. There’s love in the air with hearts and red roses everywhere, just in time for St. Valentine’s Day on February 14. It’s the day to recognize those we love and join almost 50 percent of people worldwide who plan to celebrate this year.1 But making a love match might not be so easy for everyone.

“The love we have for our pets and the unconditional love we get from them is profound,” says Wondercide CEO Brad Locke, “Wondercide was founded with one woman’s fierce love for her dog, Luna, so we’re all about this holiday that celebrates the bonds we share and the care we give to each other.”

Almost half of American singles say dating is harder now than it was 10 years ago. Dating sites and apps have made dating easier for them.4 So, when it comes to attracting a romantic match via an app or anywhere else, are there things that can make singles more likely to mingle?

The short answer is yes. Have a pet. According to a recent survey2 nearly 2/3 of women (71 percent) admitted that men with dogs in their dating profiles would be a better match and almost half (48 percent) of women said they would swipe right on men with cats. Having a pet suggests positive character traits like stability, authenticity and the ability to care for others.

“The love we have for our pets and the unconditional love we get from them is profound,” says Wondercide CEO Brad Locke, “Wondercide was founded with one woman’s fierce love for her dog, Luna, so we’re all about this holiday that celebrates the bonds we share and the care we give to each other.”

Valentine’s Day by the numbers for pet lovers:

Move over Fabio and make room for Fido as pet parents are expected to spend a record $2.14 Billion on gifts for pets this Valentine’s Day3.

With a peak in inflation, 7 in 10 people are looking for dates that are less expensive4. A hike, walk or trip to the park are inexpensive ways to get to know others without breaking the bank and are fido-friendly.

Dog dates are in for Valentine’s Day. For those who plan to go out on February 14, 25 percent of them are taking their dog with them.

Doggie date night:
Plan ahead for a pup party. Arrange a date for a local meet-up at a dog park or home for friends and/or kids on Valentine’s Day. Bake cookies, make homemade cards and play fun games. Many people are choosing to take pets on dates because dogs can help break the ice and create conversation to eliminate awkwardness. When introducing pets for the first time, be sure to introduce them at their own pace so they can get used to each other.

Send a bow wow. Feeling shy? Send an invitation from your pet to your crush’s pet. This can take the pressure off and invite more creative banter for fun.

Paws for a screen date. Not ready for an in-person date yet? Schedule a virtual date with a pet-meet on screen. Have a glass of wine or coffee online and chat with no strings attached.

Pass the sniff test. Get pets ready for mingling. Make sure pets are groomed and washed with Wondercide peppermint Flea & Tick Shampoo so they’re clean and smell good. After bathing, Skin Tonic can help soothe Sparky’s skin. Be sure to finish with a spritz of a fresh-scented flea-and-tick spray to ward off any uninvited guests. This one is made with essential oils and available in four fresh scents.

Dress to impress. Add a fresh peppermint dog collar that does double duty as an added layer of protection against ticks and fleas. Then, top off the look with a cute, themed bandana.

Primp my ride. Nothing is more impressive to a date than showing them you took the time to plan. Clean the car inside and out. Set up fluffy blankets and pet beds for the pooch partners in the backseat.

Make an impression. Turn on the charm. Start with a big hello and a smile. Bring the date flowers and the doggie can bring their date a gift too.

Leave loving memories. Good scents just make sense. Surprisingly, emotions don’t come from what we see or hear but by what we smell. Almost 75% of our daily emotions are evoked by scent5. And scents remain with us longer. People recall scents with 65 percent accuracy after a year. While images aren’t remembered as well with a 50% accuracy rate after only 3 months6. No one likes a stinky dog smell. That’s why Wondercide sprays come in four fresh scents from natural essential oils: peppermint, cedarwood, lemongrass and rosemary. Available for pets and home.

These essential oils were rated among the top 15 by Insider Monkey, not only for how good they smell, but for their “super powers.” Here’s cheers to celebrating, finding and sharing the love this season.

About Wondercide
As seen on Shark Tank, Wondercide is an Austin-based company that has protected 3 million families from bugs since 2009, and the ticker is still running! The company provides plant-powered, lab-proven solutions for those looking for alternatives to conventional pest control products and services. Wondercide’s pest protection lineup is safe around the whole family when used as directed and meets the same effectiveness standards required for conventional products, harnessing the power of nature to do the job.

As a Green America Gold Certified business for high standards in social and environmental impact, the company is woman-founded and driven by love to help you Protect Your Pack® – pets, family, homes, indoors and outdoors, and everything in between.

Products are available at Wondercide.com, Amazon, Chewy, and at select independen t and national retailers in the USA, including PetSmart, Pet Supplies Plus, and Petco.com. Affiliate available through Amazon and for Wondercide.com through Awin, TikTok, and Aspire.

High Resolution Images: https://app.air.inc/a/bdKEavqJG

Valentine’s Day Statistics, Facts, and Trends for 2023. (n.d.). http://www.driveresearch.com. https://www.driveresearch.com/market-research-company-blog/valentines-day-statistics/ Love Unleashed: Pawlicy Studies Pets’ Influence on Dating. (2024, March 22). Pawlicy Advisor. https://www.pawlicy.com/blog/pet-dating-statistics/ U.S. pet owners spend over $2B on Valentine’s gifts for pets. (2024, February 12). Petfood Industry. https://www.petfoodindustry.com/pet-food-market/news/15663992/us-pet-owners-spend-over-2b-on-valentines-gifts-for-pets Booth, J. (2023, September 25). Dating Statistics And Facts In 2025. Forbes. https://www.forbes.com/health/dating/dating-statistics/#dating_in_the_u_s_statistics_sectionScent Marketing Facts: Appeal to Customer Emotions Through Their Nose. (n.d.). http://www.rochestermidland.com. https://www.rochestermidland.com/wellbeinghygieneblog/scent-marketing-appeal-to-customer-emotions-through-their-nose Sensory Branding. (2007, July 9). Neuromarketing. https://www.neurosciencemarketing.com/blog/articles/sensory-branding.htm

Media Contact

Melissa Watkins, Wondercide, 804-402-5316, MelissaW@AMSTERLAND.comwww.Wondercide.com

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SOURCE Wondercide

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Electrosoft Celebrates 25 Years of Federal Cybersecurity Innovation and Impact

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Founding CEO Dr. Sarbari Gupta reflects on firm’s evolution and sets the course for its next chapter

RESTON, Va., April 21, 2026 /PRNewswire/ — Electrosoft Services, LLC, a leading provider of federal cybersecurity and digital transformation services, today announced its 25th anniversary, marking a quarter century of innovation and partnership in support of government missions. Founded in 2001 and led by its founding CEO, Dr. Sarbari Gupta, the company has grown from a small, focused team into a trusted partner on some of the federal government’s most consequential cybersecurity and digital engineering programs.

“I founded Electrosoft because I believed federal agencies deserved a cybersecurity partner that would grow with them through every shift in technology and every evolution in the threat environment. Twenty-five years in, that belief has only gotten stronger,” said Dr. Gupta. “What fills me with the most pride isn’t the milestone itself, but the trust we’ve built and the team that earned it.”

Electrosoft’s journey began with its first prime contract at NIST in 2001. Years later, company experts became named authors of NIST special publications on digital identity. That foundation has expanded into support for federal civilian and defense agencies such as DLA, USTRANSCOM, GSA, Treasury and HHS, as well as multiple-award vehicles including GSA OASIS+, DLA JETS 2.0, NIST CAPSS, Treasury PROTECTS and CISA DTSS.

Over the years, the company has been consistently recognized as a top workplace, fast-growing company and technology thought leader.

Recent milestones include several significant contract and contract vehicle wins from HHS, Treasury and CISA and a 2025 strategic investment from DigitalNet.ai that supports expanded capabilities in artificial intelligence while preserving the independent leadership and customer continuity that have defined the firm.

As Electrosoft enters its next chapter, the company’s integrated delivery model unifies cybersecurity, digital engineering and AI to meet the evolving demands of federal missions.

For more information, read Electrosoft’s 25th Anniversary newsletter.

About Electrosoft Services

Electrosoft is a cybersecurity, digital engineering and intelligent automation firm delivering secure, scalable solutions for federal agencies. With 25 years of experience, the award-winning company combines deep mission expertise with modern engineering practices to help agencies operate securely, modernize with confidence and accelerate operational performance. Electrosoft is headquartered in Reston, Virginia. www.electrosoft-inc.com

Press Contact
Jeanne Zepp
jzepp@electrosoft-inc.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/electrosoft-celebrates-25-years-of-federal-cybersecurity-innovation-and-impact-302748192.html

SOURCE Electrosoft Services, LLC

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Almost 80% of Gen Z and Millennials Use ‘Survival Spending’

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New Survey from Beyond Finance and Operation HOPE reveals young Americans are focusing on immediate priorities and real-world decisions over long-term financial ideals

45% would use tax refunds for bills or debt, 77% rely on short-term financial strategies like Buy Now Pay Later for essentials, 39% are turning to AI to guide money decisions, and 73% want to know someone’s exact financial situation before the third date

CHICAGO and ATLANTA, April 21, 2026 /PRNewswire/ — Almost 80% of Gen Z and Millennials use ‘survival spending’ to get by in today’s economy with nearly half of Gen Z and Millennials indicating they would use a tax refund to cover bills or pay down debt, 77% relying on short-term financial strategies like Buy Now, Pay Later for essentials, and 39% turning to AI to guide money decisions. As part of its annual Financial Practice Week, Beyond Finance partnered with leading financial literacy nonprofit Operation HOPE to examine how young Americans are actually managing money, finding a clear break from traditional financial practice as they cope with the current economic landscape.

The research challenges the idea that younger generations are abandoning financial responsibility. Instead, it shows a generation actively adapting, making decisions that prioritize immediate needs, flexibility, and informed tradeoffs. While 7 in 10 say wealth-building feels out of reach, their actions tell a more defining story: Financial strategy today is less about getting ahead and more about staying in control. From how they allocate income to how they seek advice — including 73% who want full financial transparency before the third date — Gen Z and Millennials are building financial practices grounded in adaptability, prioritization, and real-world decision-making.

These additional findings follow recent Financial Literacy Month news on the rise of ‘survival spending,’ and give us a closer look at how Gen Z and Millennials are actually managing money, making tradeoffs, and navigating financial decisions day to day.

A Shift Toward Immediate Financial Priorities

Tax refunds used for survival, not splurging: 45% would put the money toward bills or debt, and less than 4% would spend it on travel or leisure.

‘Survival spending’ has become a financial strategy: Nearly 77% report using tactics like Buy Now, Pay Later for essentials, reflecting a shift toward short-term financial management.

Side hustles are now part of the baseline financial plan: 71% say additional income is necessary just to keep up.

Experiences over savings: 59% say spending on meaningful experiences today feels more practical than saving for long-term goals that seem increasingly out of reach, with 65% feeling uncertain whether traditional retirement planning will deliver real security.

Redefining Financial Practices

Peer-to-Peer learning on the rise: Financial practice is becoming more social. Gen Z is now more likely to consult social media experts (24%) than they are their parents (21%) to refine their money strategies.

Financial silence is waning: The practice of “financial silence” is disappearing, with 73% of respondents wanting to know someone’s exact financial situation before the third date. 

The Rise of Real-Time Financial Decision-Making

AI is becoming a financial co-pilot: 39% are already using AI to budget or inform financial decisions, often running “what if” scenarios before taking action.

Hybrid decision-making is emerging as the norm: Many are combining AI insights with human advice, creating more personalized, responsive approaches to money management.

Digital tools are reshaping engagement: 16% use apps that gamify saving and spending, reinforcing financial habits through continuous interaction.

“Gen Z and Millennials aren’t failing at money. The system they inherited has changed, and they’re responding in real time,” said Dr. Erika Rasure, chief financial wellness advisor at Beyond Finance. “What we’re seeing is a generation shifting from long-term financial ideals to daily financial practices, such as using windfalls to stabilize, leaning on tools like AI to make decisions, and prioritizing what’s immediately within their control. That adaptability isn’t a weakness — it’s a new form of financial resilience.”

Despite these challenges, younger generations remain highly engaged, adapting their behaviors and redefining what financial success looks like in today’s environment.

“Every generation must answer the economic test of its time, and this generation is no different. Gen Z and Millennials are not walking away from success. They are searching for a model that speaks to their lived reality, their struggle, and their hope. The old rules alone cannot carry them where they need to go. We must give them something deeper than theory. We must restore their sense of unlimited possibility, backed with vision, tools, and a pathway. At Operation HOPE, we believe financial literacy is the new civil rights issue of our time. And our calling is to help this generation move from uncertainty to confidence, from surviving to thriving, and from financial stress to lasting wealth—so they can build not just a living, but a future,” said John Hope Bryant, founder, chairman, and CEO of Operation HOPE.

Redefining Hope for a New Financial Reality

Held during the last week of Financial Literacy Month, Beyond Finance’s Financial Practice Week is an initiative designed to help people reconnect with their financial power by building personalized, emotionally grounded practices. To examine your money mindset further, explore a money management guide from Beyond Finance and then take Operation HOPE’s quizzes, AI video training, and micro-courses.

This survey was commissioned by Beyond Finance in collaboration with Operation HOPE, and conducted by QuestionPro, a third-party research company, from March 16 – 18, 2026, with a collective sample of 2,000 Millennial (born 1981 to 1996) and Gen Z adults (born 1997-2008) Americans. An executive summary of the findings can be found here. Full research findings are available upon request.

About Beyond Finance

Beyond Finance, LLC, is the nation’s largest debt consolidation company. In its commitment to providing clients with a personalized approach to move beyond debt, Beyond Finance provides simple and transparent solutions that help consumers lower their eligible monthly payments, reduce the impact of interest, and reach a debt-free life sooner. Beyond Finance holds an A+ rating with the Better Business Bureau and has been awarded with multiple recognitions for its commitment to clients: Organization of the Year – The Business Intelligence Group’s Excellence in Customer Service Award, Gold Stevie Award for Outstanding Customer Service Department, Banking Tech Award – Financial Wellness Champion, Best In Biz Gold Award for top Customer Service Team, and 3 ConsumerAffairs’ “Buyer’s Choice Awards.” Beyond Finance has offices in Chicago, Atlanta, and Houston. For more information, visit BeyondFinance.com.

About Operation HOPE, Inc.

Since 1992, Operation HOPE has been moving America from civil rights to “silver rights” with the mission of making free enterprise and capitalism work for the underserved—disrupting poverty for millions of low and moderate-income youth and adults across the nation. Through its community uplift model, HOPE Inside, which received the 2016 Innovator of the Year recognition by American Banker magazine, Operation HOPE has served more than 4 million individuals and directed more than $4.2 billion in economic activity into disenfranchised communities—turning check-cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners, minimum wage workers into living wage consumers, and uncertain disaster victims into financially empowered disaster survivors. For more information visit OperationHOPE.org. Follow the HOPE conversation on TwitterFacebookInstagram, or LinkedIn.

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SOURCE Beyond Finance

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Sidekick Health Expands Its Intelligent Care Platform with MSK, Advancing Its Solutions for Rising Risk and Multi-Condition Care Complexity

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The new program joins 24+ conditions plus medication support in one platform, giving health plans and employers a single solution for their most complex and costliest populations

NEW YORK, April 21, 2026 /PRNewswire/ — Sidekick Health, a digital health innovation company, today announced the launch of its musculoskeletal (MSK) health program and pain management support. These new, clinician-backed resources are available alongside 24+ conditions spanning cardiometabolic, oncology, behavioral health, women’s health, inflammation and immunology, discharge management, and medication support — all within a single platform.

More than half of Americans live with two or more chronic conditions, and MSK is one of the most common, affecting more than one in three adults and accounting for nearly 10% of national medical spending — insufficient MSK intervention can lead to overutilization, surgery, and opioid dependence. Importantly, MSK conditions don’t happen in a silo. With the launch of this program, Sidekick is positioned to support MSK and pain alongside cardiovascular disease, diabetes, mental health and menopause, delivering a multi-condition approach that’s designed to address rising risk, utilization, and ultimately the total cost of care.

“MSK has been one of the most consistent asks from health plan partners and their members. This launch aims to close that gap and positions us to better address the needs of our payer partners and their members — from multi-condition management to medication support to physical rehabilitation — in one solution.” said Travis Parkinson, President, Healthcare & Life Sciences, Sidekick Health.

The program approaches MSK support and rehabilitation from multiple angles, both physical and mental. It aims to transform how individuals manage MSK pain by shifting focus to functional restoration, while the pain management support layer combines cognitive behavioral therapy (CBT), mindfulness, and pain neuroscience education, designed to help members reduce medication reliance and build lasting self-management skills.

It was built from the ground up in collaboration with doctors of physical therapy (DPTs), clinical experts, and practicing clinicians, and incorporates key elements targeting rising risk, utilization, and quality metrics for health plans, multi-condition complexity for employers, and cost of care across all stakeholders:

Fall-risk mitigation with targeted exercises supporting joint and muscle health and strength that scale to meet member abilityPelvic floor support aimed to address lower back and hip pain and improve bladder controlPain management support available alongside MSK and other conditions, vital as patients work toward ending the cycle of disability, easing emotional distress, and improving quality of life

The program was developed in collaboration with MOBĒ, a whole-person condition management company, whose health plan and employer clients will have access to the program at launch through MOBE Missions, powered by Sidekick’s platform.

“What makes MSK particularly complex to support is how it interacts with other conditions and treatments. Approximately 75% of MOBĒ participants have an MSK condition, live with four or more chronic conditions, and utilize three or four more chronic medications from multiple prescribers, making integrated, cross-condition support a necessary feature for safe and sustained improvement,” said Leslie Helou PharmD, Senior Vice President of Health Outcomes Strategy at MOBĒ.

Most health plans are managing rising risk and complexity — in their growing proportion of multi-chronic health profiles and care management workflows. Sidekick’s platform simplifies this complexity and delivers real-time risk signals to deliver against organizational, clinical, and financial priorities.

“We’ve built a companion that can follow a person through their entire health journey — not just the condition they were most recently diagnosed with. Adding MSK isn’t a feature update. It’s just one more step as we deliver the intelligent care infrastructure health plans have been asking for.” said Tryggvi Thorgeirsson, co-founder and CEO, Sidekick Health.

About Sidekick Health

Sidekick Health is an intelligent care company. Its AI-powered solutions span cardiometabolic, musculoskeletal, oncology, behavioral health, women’s health, hospital discharge management, and inflammation and immunology conditions, and deliver lifestyle, medication, and care management support. Sidekick works with health insurers, employers, and pharmaceutical companies, and develops regulated prescription digital therapeutics designed to improve patient outcomes, enhance clinical efficiency, and reduce the cost of care.

Media Contact
Manda Bertrand
Press@sidekickhealth.com

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SOURCE Sidekick Health

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