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Major new ETC report presents complete picture of global buildings sector emissions and pathways to decarbonisation

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LONDON, Feb. 4, 2025 /PRNewswire/ — The latest report from the Energy Transitions Commission, Achieving Zero-Carbon Buildings: Electric, Efficient and Flexible, draws a complete picture of the buildings sector’s emissions and energy use and describes how a combination of electric, efficient and flexible solutions can decarbonise buildings, improve standards of living, and reduce energy bills if supported by ambitious policy.

The global buildings sector currently contributes a third of greenhouse gas emissions (12.3 GtCO2 in 2022).[1] This comes from the use of fossil fuels for heating, cooling, cooking, lighting, powering appliances, and constructing residential and commercial buildings.

There is not a one-size-fits-all solution for decarbonisation, as different solutions work for different building types, countries, and climates, but three key priorities stand out for creating a zero-carbon dioxide emissions buildings sector:

Electrification replacing fossil fuels: Decarbonising heating and cooking is essential. Currently, gas and oil heating accounts for 8% of global emissions, or 3 GtCO2. Switching from fossil-based heating and cooking to cost-effective electric and efficient technologies, such as heat pumps and electric hobs, is crucial and must be accompanied by the continued decarbonisation of electricity generation. By 2050, 80% of the energy used in buildings could be electricity; this would bring annual emissions from building use close to zero if electricity supply is decarbonised by then.Dramatically improving energy efficiency: Rising use of air conditioners and the electrification of heating and cooking would result in electricity demand for buildings almost tripling, from 12,800 TWh to around 35,000 TWh by 2050 if energy efficiency is not simultaneously increased. But this could be reduced to around 18,500 TWh via a combination of:
– Improvements in the technical efficiency of heat pumps, air conditioners, and other appliances.
– Improvements in the energy efficiency of both new and existing buildings, considering a range of so-called “passive heating and cooling” building design techniques, such as insulation and painting roofs white in hot countries.
– Smart building management systems and consumer choices which avoid wasteful use of heating or cooling.

These improvements, together with the deployment of building-level batteries and other energy storage, smart building control systems, and rooftop solar generation are particularly important for reducing the growth of peak electricity demand, which is a crucial driver of electricity system costs.Constructing efficient and low-carbon buildings: Constructing new buildings accounts for 7% of global emissions a year, or 2.5 GtCO2. Global floor area (area covered by buildings) is set to expand by 55% by 2050 (or 140 billion m2, which is almost 150 times the size of Hong Kong), predominantly in Asia, Africa and South America. If the average carbon intensity of construction remains unchanged, this expansion would result in a cumulative 75 GtCO2 emissions between now and 2050.[2] These cumulative emissions could be reduced to around 30 GtCO2 via a combination of:
– Decarbonising the production of steel, cement, concrete, and other building materials.
– Using fewer materials in building construction via lightweight design and modular construction or using less carbon-intensive materials such as timber.
– Better utilising existing buildings via extended building lifetimes and shared working spaces.

“Decarbonising the buildings sector is a story of many transitions. It’s vital for our climate goals and it’s an opportunity to improve living standards and reduce energy costs. Electric heating and cooking technologies will significantly improve air quality and have lower running costs than gas heating and traditional use of biomass. Cooling is essential to quality of life, especially as global warming intensifies due to man-made emissions. It is possible to achieve zero-emissions, efficient, and flexible homes with low-carbon building design techniques and technology that runs on clean electricity.” said Adair Turner, Chair of the Energy Transitions Commission.

However, implementing some of the decarbonisation options for buildings poses more complex challenges than faced in other sectors of the economy, for instance:

For existing buildings, residential and commercial building owners can choose from many different low-carbon technologies and options to improve the energy efficiency of their homes, some of which can be disruptive and involve high upfront costs (e.g., roof or wall insulation, new windows, higher-efficiency heating and ventilation systems). The availability and cost of finance vary greatly between low and high-income households and across countries. Government policies must therefore combine clear targets to ban the sale of fossil-fuel boilers and cookers, with financial support for low-income families, as well as external finance (e.g., from multilateral development banks) to lower-income countries.  For new construction, specific optimal solutions vary by country, regional climate, and building type, and there are sometimes trade-offs to be struck between designing to minimise construction emissions versus in-use operational emissions. In addition, construction sectors often entail complex value chains of subcontracting and a large role for small and medium enterprises. Careful design and implementation of building design and construction codes, learning from international experience but tailored to specific circumstances is therefore vital.

“Unless we can radically decarbonise buildings we will fail to keep global warming under 1.5°C outlined in the Paris Accord. To do that we need to make changes all the way through the design, delivery and operation of buildings – from electrification of heating and passive cooling, to reducing embodied carbon emissions for new buildings and refurbishments.” said Stephen Hill, Sustainability and Building Performance Expert at Arup. “This will require collaboration right across sector, between governments, industry bodies and private companies. We need to be ambitious, but if we get it right we can cut carbon, generate value for our economy and improve people’s quality of life through action like improving living conditions and reducing fuel poverty.”

Given the complexity of the buildings sector decarbonisation challenge, the report sets out a detailed analysis of 7 different, though overlapping, challenges. Summaries of the nature of the problem, clean technologies, and actions required can be accessed via the links below:

Topic

Key audience

The heating decarbonisation challenge (focus on Northern latitude countries) 
How electric heating and cost-effective insulation can displace fossil fuels.

Policymakers, residential households, energy and technology companies,
financial institutions

Increasing access to affordable cooling Managing rising demand in a warming
climate with a combination of passive cooling and efficient air conditioning

Policymakers, residential and commercial building owners

Improving access to clean cooking Eliminating the traditional use of biomass in
low-income countries and shifting to electric cooking solutions globally.

Policymakers, residential homeowners

Efficient lighting and appliances Improving the energy efficiency of lighting and
appliances in residential and commercial buildings.

Commercial building owners, technology companies

Decarbonising commercial buildings Creating strong market demand signals
for low-carbon, efficient, and flexible buildings.

Policymakers, financial institutions, building owners, commercial
businesses

Buildings within a clean energy system Managing total and peak electricity
demand from buildings via efficiency and flexibility.

Policymakers, energy companies and network operators

The new build opportunity Decarbonising steel and cement, combined with
better building techniques  

Policymakers, developers, construction companies, financial institutions

 

“Buildings are responsible for one-third of the world’s carbon emissions. Harnessing the power of electrification, on-site generation, digital controls, IoT, big data and digital twins can make a net zero-carbon future in our built environment possible. Incorporating these technologies into new constructions or retrofitting existing buildings benefits the planet as well as the safety, resilience, and comfort of our buildings.” said Jean-Pascal Tricoire, Chairman of Schneider Electric.

“WorldGBC mobilises a global network towards the just transition of the built environment for people and planet. We are proud to support this ETC report. It is a timely reminder of the connection between buildings and the energy system. The two are intrinsically linked – we cannot decarbonise one without the other.” said Cristina Gamboa, CEO of World Green Building Council (WorldGBC).

“A comprehensive, informative and crucial contribution to advance climate action, this ETC report on building decarbonization provides a holistic and pragmatic view of how the building sector can transition to a low-carbon future. A must-read for policymakers and industry leaders alike, the report’s regional approach ensures tailored solutions and valuable insights from best practice to turn ambition into action.” said Roxanna Slavcheva, Global Lead for Built Environment at World Resources Institute (WRI).

Achieving Zero-Carbon Buildings: Electric, Efficient and Flexible has been developed in collaboration with ETC members from across industry, financial institutions, and civil society. The ETC is a global coalition of leaders from across the energy landscape committed to achieving net-zero emissions by mid-century whose members include Arup, bp, HSBC, Iberdrola, National Grid, Octopus Energy, Petronas, Saint Gobain, Schneider Electric, Shell, SSE, Rabobank, Vattenfall, We Mean Business, and World Resources Institute. This report constitutes a collective view of the ETC, however, it should not be taken as members agreeing with every finding or recommendation.

Download the report: https://www.energy-transitions.org/publications/achieving-zero-carbon-buildings 

For further information on the ETC please visit: https://www.energy-transitions.org

[1] IEA (2023), Buildings, available at www.iea.org/energy-system/buildings.
[2] Forster et al. (2024), Indicators of Global Climate Change 2023: annual update of key indicators of the state of the climate system and human influence.

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

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SOURCE Gupta Media

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China Mobile Hong Kong Establishes Hong Kong’s First U6G Network

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Expanding Next-Generation Network Capabilities and Accelerating the Innovative Convergence of Communication, Computing, and AI Laying a Solid Foundation for 6G Development in Hong Kong

HONG KONG, Oct. 17, 2026 /PRNewswire/ — China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) announced that it has taken the lead in realising a U6GHz network, successfully completing network testing and validation at its Mong Kok flagship store and advancing the exploration of Upper 6GHz band applications in mobile networks. Implementing China Mobile Group’s strategy of “strengthening the network foundation and full-stack innovation”, China Mobile Hong Kong aims to enhance network capabilities through new frequency band applications, drive collaborative innovation between terminals and the wider industry, and lay a robust foundation for Hong Kong’s future 6G development.

Strategic Early Deployment of New Spectrum to Build Momentum for a 6G Future
U6GHz, or the Upper 6GHz band, can provide continuous wide bandwidth and is a crucial spectrum resource supporting 5G-A and future 6G evolution. On 29 November 2024, Hong Kong completed its 6/7GHz spectrum auction, becoming the first region globally to auction this frequency band for public mobile services. China Mobile Hong Kong successfully bid for 100MHz of continuous spectrum and has made appropriate forward-looking deployments, advancing network capability validation and terminal adaptation to accumulate experience for future 6G commercialisation.

Expanding Network Capacity to Enable Smoother Smart Applications
The newly added U6GHz spectrum can be utilised synergistically with existing frequency bands. Through various combinations with current spectrums, it can achieve download speeds of 3Gbps. The increased availability of spectrum helps enhance data transmission capabilities, accommodating more simultaneous user connections, improving the internet experience in highly congested areas, and supporting high-definition video and large-capacity data transmission.

As artificial intelligence becomes increasingly integrated into production and daily life, the demand for data transmission from devices such as smart glasses and AI robots continues to rise. China Mobile Hong Kong will promote the synergistic development of U6GHz and intelligent computing services, enhance connectivity between terminals and intelligent computing platforms, and explore AI image analysis, immersive interactions, and industrial applications. This will allow smart services to better integrate into everyday life and corporate operations.

Aligning with Mainland China and Hong Kong Blueprints to Consolidate the Foundation of Digital-Intelligent Development
China Mobile Hong Kong will actively align with the Nation’s “15th Five-Year Plan” and Hong Kong’s first Five-Year Plan. Focusing on “AI+”, computing infrastructure, and new industrialisation, the company will enhance communication and smart services through network upgrades to assist Hong Kong in building an international innovation and technology centre. Concurrently, China Mobile Hong Kong will collaborate with industry partners to accelerate the research, development, and testing of U6GHz products. By expanding hotspot coverage according to demand, it aims to drive the maturity of the industrial ecosystem and accelerate Hong Kong’s 6G development. Looking ahead, China Mobile Hong Kong will continue to leverage its strengths as a central state-owned enterprise, providing high-quality digital infrastructure to serve Hong Kong and the Guangdong-Hong Kong-Macao Greater Bay Area, thereby fully contributing to the building of a cyber superpower and a digital China.

About China Mobile Hong Kong Limited
China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) is the wholly-owned subsidiary of China Mobile Limited (HKEx: 941), which is listed on the Fortune Global 500. China Mobile Hong Kong was incepted in January 1997 and was the first mobile network operator to launch PCS services in Hong Kong.

As the world’s leading mobile network brand with the largest customer base*, The Company offers innovative and comprehensive 5G communications services, including voice, data, IDD and international roaming. The Company is committed to the development of 5G with new technologies such as artificial intelligence, internet of things, cloud computing and big data, integrating 5G applications in different industries, promoting the construction and development of smart city groups in Greater Bay Area.

* China Mobile (Hong Kong) Limited is a wholly-owned subsidiary of China Mobile Limited. As of 31 December 2025, China Mobile Limited had the largest number of mobile network subscribers in the world.

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SOURCE China Mobile Hong Kong Company Limited

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LG Electronics Kicks Off UAE Winter Roadshow for the All-New LG OLED EVO W6 Wallpaper TV

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UAE residents can spot the ultra-thin 9 mm True Wireless OLED evo W6 at iconic destinations across the country, with interactive social contests and a chance to win the flagship television.

LG Electronics is launching a winter-long roadshow across premier UAE destinations to showcase the all-new flagship LG OLED evo W6, True Wireless Wallpaper TV.The tour officially kicks off at The Lotus Lounge, Anantara The Palm Dubai Resort, running from 16 to 19 October 2026.Secret upcoming locations will be teased on Instagram via @lg_gulf. Guests who visit one of the spot and post an Instagram Story tagging #LGW6spotted and @lg_gulf will enter a grand draw to win an LG OLED W6 TV.

DUBAI, UAE, Oct. 17, 2026 /PRNewswire/ — LG Electronics (LG) has announced the official launch of its nationwide UAE Winter Roadshow, showcasing the groundbreaking LG OLED evo W6, True Wireless Wallpaper TV. Commencing this weekend, the showcase will invite residents and visitors across the Emirates to experience the future of ultra-premium home entertainment firsthand in some of the country’s most scenic and luxurious lifestyle venues.

The roadshow marks the regional debut of the LG OLED evo W6, True Wireless Wallpaper TV, celebrating the much-anticipated return of LG’s iconic “Wallpaper” aesthetic. Measuring an ultra-slim 9.95mm in depth, the W6 mounts seamlessly flush against the wall with zero gaps, transforming the living space into a high-tech art gallery. Equipped with LG’s proprietary Zero Connect wireless transmission technology, the screen delivers lossless 4K video and audio from an untethered AV box placed up to 10 meters away, completely eliminating visible cable clutter.

First Stop: The Lotus Lounge, Anantara The Palm Dubai Resort

The LG OLED evo W6 winter journey kicks off with an exclusive opening pop-up at The Lotus Lounge at Anantara The Palm Dubai Resort, running from 16 to 19 October 2026. Guests visiting the venue will see the display blending seamlessly into an upscale seaside hospitality environment.

A Gamified Winter Tour: #LGW6spotted

Throughout the winter season, the LG OLED evo W6 will pop up at surprise footfall lifestyle destinations across UAE.

To engage consumers and tech enthusiasts, LG Gulf is introducing an interactive social campaign:

Ahead of every pop-up, upcoming secret locations will be teased on @lg_gulf on Instagram. Followers who correctly guess the venue can win exclusive on-the-spot giveaways.Visitors who embark on the city-wide trail and spot the installation at locations can enter a lucky draw to win their very own LG OLED evo W6, True Wireless Wallpaper TV at the conclusion of the campaign. To qualify, participants simply need to capture a photo of the TV, upload it to their Instagram Story, tag @lg_gulf, and use the hashtag # LGW6spotted.

Next-Generation Picture and AI Performance

Beneath its ultra-thin profile, the LG OLED evo W6 is driven by LG’s most sophisticated brain yet: the α11 (Alpha 11) AI Processor 4K Gen3. Engineered to analyze content frame-by-frame, the processor utilizes deep learning to upscale imagery with astonishing spatial depth, refine facial realism, and map multi-channel virtual surround sound tailored to room acoustics.

Complementing the processor is LG’s next-evolution Hyper Radiant Color technology alongside Brightness Booster Ultra, delivering luminous peak highlights that push conventional OLED boundaries while preserving the iconic inky, Perfect Blacks that define the medium. To suit the light-filled, open-plan spaces characteristic of modern homes in the region, the screen incorporates an advanced Reflection Free Premium coating that dramatically suppresses ambient glare without muting color vibrancy.

Setting an industry first, the LG OLED evo W6 also stands as the world’s first True Wireless TV capable of transmitting 4K visual clarity at an ultra-smooth 165Hz refresh rate. Complete with full support for Dolby Vision, Dolby Atmos, and leading gaming technologies, including Variable Refresh Rate (VRR), NVIDIA G-Sync, and AMD FreeSync Premium, the LG OLED evo W6 ensures uncompromising performance whether playing host to high-octane gaming or an intimate, theater-grade cinema evening.

For more information about the LG OLED evo W6, visit:
https://www.lg.com/ae/tvs-soundbars/lg-oled83w66la. To follow the roadshow schedule, decipher location clues, and enter the contest, follow @lg_gulf on Instagram.

About LG Electronics Media Entertainment Solution Company

 The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com. 

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