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Transactional Email Market to Grow by USD 16.59 Billion from 2024-2028, Driven by Increased Focus on Audience Engagement via Email Marketing, AI’s Impact- Technavio

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NEW YORK, Feb. 4, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global transactional anding emails market size is estimated to grow by USD 16.59 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  13.61%  during the forecast period. Growing focus on engaging audience through email marketing is driving market growth, with a trend towards growing use of interactive elements in marketing emails. However, presence of stringent user data protection regulations  poses a challenge. Key market players include ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Bird, Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., Mailchimp, MailerSend Inc., MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Sinch AB, and Twilio Inc..

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Transactional Anding Emails Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 13.61%

Market growth 2024-2028

USD 16588.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.61

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

US, China, Japan, Germany, and France

Key companies profiled

ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Bird, Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., Mailchimp, MailerSend Inc., MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Sinch AB, and Twilio Inc.

Market Driver

Transactional Anding Emails: Boosting Business with Personalized Connection and Customer Retention Transactional anding emails are a crucial part of modern marketing strategies for businesses, especially in the hospitality industry. These emails focus on building relationships with customers through personalized messaging and timely communication. Trends like brand awareness and relationship marketing are driving the use of transactional anding emails. They help create emotional connections with the ideal customer, leading to increased customer loyalty and repeat business. Transactional emails include promotional messages, product demos, and courtesy calls from the customer service team. They can be triggered by various sources such as booking confirmations, password resets, or abandoned cart notifications. Effective transactional emails offer utility to the customer, providing them with valuable information and offers at the right time. They can include eye-catching schemes, discounts, special deals, and personalized initiatives based on the customer’s needs, expectations, and preferences. Hoteliers and traders can use transactional emails to enhance the guest experience and increase direct bookings. By offering added services like room upgrades, spa treatments, and special dinners, hotels can create a complete experience for their guests and foster long-term relationships. The success of transactional emails depends on various controllable variables, including the marketing mix, distribution channels, and promotion tactics. Organizations must ensure that their emails are personalized, timely, and relevant to the customer to build emotional bonds and encourage repeat business. In conclusion, transactional anding emails are an essential tool for businesses looking to strengthen consumer relationships and increase customer retention. By focusing on personalized messaging, customer service, and satisfaction, organizations can create a loyal customer base and positive reviews, ultimately driving business growth. 

Interactive emails have become a popular choice for businesses to enhance their communication with customers. These emails, created using HTML and CSS, offer engaging animations, images, and interactive elements, similar to web pages. They include mailable microsites and links, enabling users to explore various email components with ease, using icons and tabs. To boost email open rates, businesses prioritize creative and visually appealing presentations of marketing and transactional information within these emails. 

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 Market Challenges

•         In today’s business world, organisations face challenges in building and maintaining consumer relationships through transactional and relationship marketing. Brand awareness is crucial, but creating ideal customer connections goes beyond single transactions. Transactional marketing focuses on promoting products or services at the point of sale, while relationship marketing aims for long-term consumer engagement. Blogs and promotional tactics, such as product demos and loyalty programs, help build emotional connections. However, personalized messaging and excellent customer service are key to customer satisfaction and retention. Budget-friendly initiatives like courtesy calls and personalized guest journeys can make a significant impact. Effective communication is essential, whether through traditional marketing channels or digital ones. Pull marketing, like blogging and social media, attracts an audience, while push marketing, like email campaigns, engages customers with offers, discounts, and special deals. Hoteliers, for instance, can use a marketing mix of controllable variables, like distribution channels and promotional tactics, to attract guests. Cold-calling and seller-initiated interactions can lead to short-term associations, but long-term strategies focus on building emotional bonds and repeat business. Skift Research emphasizes the importance of direct bookings and customer lifetime value. Offering added services, like room upgrades and spa treatments, can enhance the guest experience and create positive reviews. Ultimately, effective communication and personalized initiatives cater to guests’ needs, expectations, and preferences, fostering loyalty and repeat business.

•         Complying with regulatory standards is essential for vendors providing transactional and marketing email services, as customer data is crucial for both parties. Strict regulations govern the use of personal data and email content to protect against data leaks and unauthorized use. Non-compliance can lead to severe consequences. Regulatory authorities frequently update these standards, requiring continuous adaptation. Vendors and businesses must adhere to these regulations to maintain trust and ensure data security.

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Segment Overview 

This transactional anding emails market report extensively covers market segmentation by  

ApplicationMarketingTransactionsEnd-userSMEsLarge EnterprisesGovernmentGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

1.1 Marketing-  Marketing emails are automated messages sent to promote products or services and build customer relationships. Businesses use them to increase brand awareness, announce new offerings, provide discounts, and educate customers. Vendors offer services like email template design, optimization, and consultation to maximize return on investment. Marketing emails save costs compared to traditional marketing methods and enable direct customer engagement. With competition rising, vendors innovate with product and technology updates, personalization through data analytics and AI, and big data consultation services. Marketing emails deliver high ROI through client conversion and increased web traffic, driving market growth.

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Research Analysis

Transactional Anding Emails are a crucial component of marketing strategies in the hotel industry, focusing on short-term relations with guests to facilitate bookings and enhance their experience. These emails are triggered by specific actions, such as booking confirmations or cancellations. They serve a dual purpose: enhancing brand awareness through consistent communication and fostering relationship marketing by creating an emotional connection with guests. Transactional emails can include promotional offers, product demos, and source information, all tailored to the ideal customer. They can be part of a long-term strategy to switch guests from competitors and maintain loyalty. Organisations use these emails to push marketing messages and pull in bookings, ensuring a seamless interaction from the point of sale. By crafting engaging and personalised content, hotels can create a strong emotional connection with their guests, encouraging repeat business and positive word-of-mouth promotion.

Market Research Overview

Transactional Anding Emails: Building Strong Consumer Relationships through Personalized Communication Transactional anding emails are a critical component of modern marketing strategies, bridging the gap between businesses and their customers. These emails are triggered by specific actions, such as a booking confirmation or a password change request. They offer an opportunity to build brand awareness, foster relationship marketing, and enhance customer retention. The ideal customer is at the heart of this marketing approach. By tailoring messaging to their needs, expectations, and preferences, businesses can create an emotional connection that goes beyond a single transaction. This connection can lead to repeat business, positive reviews, and long-term loyalty. Promotion plays a crucial role in transactional anding emails. Offering deals, discounts, and special promotions can entice customers to make a purchase or book a reservation. Personalized messaging and product demos can help customers understand the value of the business’s offerings. Customer service is another essential element. Courtesy calls from the customer service team, satisfaction level checks, and prompt responses to inquiries can create a positive guest experience, leading to repeat business and referrals. Transactional anding emails are a cost-effective way to reach a large audience and promote a business’s product lines and services. By using eye-catching schemes, such as personalized gift initiatives, businesses can create a memorable guest journey and build emotional bonds that last beyond the point of sale. Ultimately, the goal of transactional anding emails is to create a complete experience that goes beyond the exchange of information and fosters a long-term relationship between the business and the customer. This can lead to increased occupancy, positive reviews, and a loyal customer base.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationMarketingTransactionsEnd-userSMEsLarge EnterprisesGovernmentGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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29 minutes ago

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October 17, 2026

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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China Mobile Hong Kong Establishes Hong Kong’s First U6G Network

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1 hour ago

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October 17, 2026

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Expanding Next-Generation Network Capabilities and Accelerating the Innovative Convergence of Communication, Computing, and AI Laying a Solid Foundation for 6G Development in Hong Kong

HONG KONG, Oct. 17, 2026 /PRNewswire/ — China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) announced that it has taken the lead in realising a U6GHz network, successfully completing network testing and validation at its Mong Kok flagship store and advancing the exploration of Upper 6GHz band applications in mobile networks. Implementing China Mobile Group’s strategy of “strengthening the network foundation and full-stack innovation”, China Mobile Hong Kong aims to enhance network capabilities through new frequency band applications, drive collaborative innovation between terminals and the wider industry, and lay a robust foundation for Hong Kong’s future 6G development.

Strategic Early Deployment of New Spectrum to Build Momentum for a 6G Future
U6GHz, or the Upper 6GHz band, can provide continuous wide bandwidth and is a crucial spectrum resource supporting 5G-A and future 6G evolution. On 29 November 2024, Hong Kong completed its 6/7GHz spectrum auction, becoming the first region globally to auction this frequency band for public mobile services. China Mobile Hong Kong successfully bid for 100MHz of continuous spectrum and has made appropriate forward-looking deployments, advancing network capability validation and terminal adaptation to accumulate experience for future 6G commercialisation.

Expanding Network Capacity to Enable Smoother Smart Applications
The newly added U6GHz spectrum can be utilised synergistically with existing frequency bands. Through various combinations with current spectrums, it can achieve download speeds of 3Gbps. The increased availability of spectrum helps enhance data transmission capabilities, accommodating more simultaneous user connections, improving the internet experience in highly congested areas, and supporting high-definition video and large-capacity data transmission.

As artificial intelligence becomes increasingly integrated into production and daily life, the demand for data transmission from devices such as smart glasses and AI robots continues to rise. China Mobile Hong Kong will promote the synergistic development of U6GHz and intelligent computing services, enhance connectivity between terminals and intelligent computing platforms, and explore AI image analysis, immersive interactions, and industrial applications. This will allow smart services to better integrate into everyday life and corporate operations.

Aligning with Mainland China and Hong Kong Blueprints to Consolidate the Foundation of Digital-Intelligent Development
China Mobile Hong Kong will actively align with the Nation’s “15th Five-Year Plan” and Hong Kong’s first Five-Year Plan. Focusing on “AI+”, computing infrastructure, and new industrialisation, the company will enhance communication and smart services through network upgrades to assist Hong Kong in building an international innovation and technology centre. Concurrently, China Mobile Hong Kong will collaborate with industry partners to accelerate the research, development, and testing of U6GHz products. By expanding hotspot coverage according to demand, it aims to drive the maturity of the industrial ecosystem and accelerate Hong Kong’s 6G development. Looking ahead, China Mobile Hong Kong will continue to leverage its strengths as a central state-owned enterprise, providing high-quality digital infrastructure to serve Hong Kong and the Guangdong-Hong Kong-Macao Greater Bay Area, thereby fully contributing to the building of a cyber superpower and a digital China.

About China Mobile Hong Kong Limited
China Mobile Hong Kong Company Limited (“China Mobile Hong Kong”) is the wholly-owned subsidiary of China Mobile Limited (HKEx: 941), which is listed on the Fortune Global 500. China Mobile Hong Kong was incepted in January 1997 and was the first mobile network operator to launch PCS services in Hong Kong.

As the world’s leading mobile network brand with the largest customer base*, The Company offers innovative and comprehensive 5G communications services, including voice, data, IDD and international roaming. The Company is committed to the development of 5G with new technologies such as artificial intelligence, internet of things, cloud computing and big data, integrating 5G applications in different industries, promoting the construction and development of smart city groups in Greater Bay Area.

* China Mobile (Hong Kong) Limited is a wholly-owned subsidiary of China Mobile Limited. As of 31 December 2025, China Mobile Limited had the largest number of mobile network subscribers in the world.

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SOURCE China Mobile Hong Kong Company Limited

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LG Electronics Kicks Off UAE Winter Roadshow for the All-New LG OLED EVO W6 Wallpaper TV

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2 hours ago

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October 17, 2026

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UAE residents can spot the ultra-thin 9 mm True Wireless OLED evo W6 at iconic destinations across the country, with interactive social contests and a chance to win the flagship television.

LG Electronics is launching a winter-long roadshow across premier UAE destinations to showcase the all-new flagship LG OLED evo W6, True Wireless Wallpaper TV.The tour officially kicks off at The Lotus Lounge, Anantara The Palm Dubai Resort, running from 16 to 19 October 2026.Secret upcoming locations will be teased on Instagram via @lg_gulf. Guests who visit one of the spot and post an Instagram Story tagging #LGW6spotted and @lg_gulf will enter a grand draw to win an LG OLED W6 TV.

DUBAI, UAE, Oct. 17, 2026 /PRNewswire/ — LG Electronics (LG) has announced the official launch of its nationwide UAE Winter Roadshow, showcasing the groundbreaking LG OLED evo W6, True Wireless Wallpaper TV. Commencing this weekend, the showcase will invite residents and visitors across the Emirates to experience the future of ultra-premium home entertainment firsthand in some of the country’s most scenic and luxurious lifestyle venues.

The roadshow marks the regional debut of the LG OLED evo W6, True Wireless Wallpaper TV, celebrating the much-anticipated return of LG’s iconic “Wallpaper” aesthetic. Measuring an ultra-slim 9.95mm in depth, the W6 mounts seamlessly flush against the wall with zero gaps, transforming the living space into a high-tech art gallery. Equipped with LG’s proprietary Zero Connect wireless transmission technology, the screen delivers lossless 4K video and audio from an untethered AV box placed up to 10 meters away, completely eliminating visible cable clutter.

First Stop: The Lotus Lounge, Anantara The Palm Dubai Resort

The LG OLED evo W6 winter journey kicks off with an exclusive opening pop-up at The Lotus Lounge at Anantara The Palm Dubai Resort, running from 16 to 19 October 2026. Guests visiting the venue will see the display blending seamlessly into an upscale seaside hospitality environment.

A Gamified Winter Tour: #LGW6spotted

Throughout the winter season, the LG OLED evo W6 will pop up at surprise footfall lifestyle destinations across UAE.

To engage consumers and tech enthusiasts, LG Gulf is introducing an interactive social campaign:

Ahead of every pop-up, upcoming secret locations will be teased on @lg_gulf on Instagram. Followers who correctly guess the venue can win exclusive on-the-spot giveaways.Visitors who embark on the city-wide trail and spot the installation at locations can enter a lucky draw to win their very own LG OLED evo W6, True Wireless Wallpaper TV at the conclusion of the campaign. To qualify, participants simply need to capture a photo of the TV, upload it to their Instagram Story, tag @lg_gulf, and use the hashtag # LGW6spotted.

Next-Generation Picture and AI Performance

Beneath its ultra-thin profile, the LG OLED evo W6 is driven by LG’s most sophisticated brain yet: the α11 (Alpha 11) AI Processor 4K Gen3. Engineered to analyze content frame-by-frame, the processor utilizes deep learning to upscale imagery with astonishing spatial depth, refine facial realism, and map multi-channel virtual surround sound tailored to room acoustics.

Complementing the processor is LG’s next-evolution Hyper Radiant Color technology alongside Brightness Booster Ultra, delivering luminous peak highlights that push conventional OLED boundaries while preserving the iconic inky, Perfect Blacks that define the medium. To suit the light-filled, open-plan spaces characteristic of modern homes in the region, the screen incorporates an advanced Reflection Free Premium coating that dramatically suppresses ambient glare without muting color vibrancy.

Setting an industry first, the LG OLED evo W6 also stands as the world’s first True Wireless TV capable of transmitting 4K visual clarity at an ultra-smooth 165Hz refresh rate. Complete with full support for Dolby Vision, Dolby Atmos, and leading gaming technologies, including Variable Refresh Rate (VRR), NVIDIA G-Sync, and AMD FreeSync Premium, the LG OLED evo W6 ensures uncompromising performance whether playing host to high-octane gaming or an intimate, theater-grade cinema evening.

For more information about the LG OLED evo W6, visit:
https://www.lg.com/ae/tvs-soundbars/lg-oled83w66la. To follow the roadshow schedule, decipher location clues, and enter the contest, follow @lg_gulf on Instagram.

About LG Electronics Media Entertainment Solution Company

 The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com. 

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SOURCE LG

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