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FY Ads Singapore: Powering PS Café’s Success with Strategic Xiaohongshu Marketing and Meituan Dianping Marketing

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SINGAPORE, Feb. 5, 2025 /PRNewswire/ — At FY Ads Singapore, we specialize in driving meaningful growth through tailored Xiaohongshu marketing and digital strategies designed to reach key markets. Recently, we had the privilege of helping PS Café, one of Singapore’s most iconic dining destinations, enhance their presence on two of China’s leading platforms – Xiaohongshu (小红书, known as Red Note) and Meituan Dianping (美团点评). Here’s a closer look at how our expert Xiaohongshu marketing and Meituan Dianping strategies helped PS Café amplify their brand, attract more customers, and strengthen their connection with Chinese tourists.

Crafting a Customized Marketing Strategy for PS Café

When PS Café approached us, they understood the importance of engaging the growing Chinese consumer base, especially on platforms like Xiaohongshu and Meituan Dianping, where users actively seek lifestyle and dining recommendations. With a reputation for high-quality food and a welcoming atmosphere, PS Café was eager to expand its reach to Chinese tourists. Our role was clear: leverage Xiaohongshu marketing and Meituan Dianping marketing to communicate PS Café’s unique offerings to the Chinese market.

Key Strategies for Xiaohongshu Marketing

Xiaohongshu (Little Red Book) is a powerful platform for food, lifestyle, and travel-related content, particularly among younger, affluent Chinese consumers. Here’s how we leveraged Xiaohongshu marketing for PS Café:

Content Creation & Curation: We crafted visually appealing posts that highlighted PS Café’s signature dishes, charming ambiance, and premium offerings. Each post was tailored to resonate with Xiaohongshu’s sophisticated audience, emphasizing PS Café’s aesthetic appeal and upscale dining experience.Influencer Collaborations: Collaborating with influential Key Opinion Leaders (KOLs) in the food and lifestyle space, we amplified PS Café’s presence. These partnerships generated authentic, relatable content that sparked excitement and curiosity among Chinese users.User-Generated Content Campaigns: Encouraging customers to share their PS Café experiences on Xiaohongshu helped create organic engagement, expanding the café’s reach through peer-to-peer recommendations.Hashtag Strategy & Local Engagement: We utilized targeted hashtags and location-based tagging to ensure PS Café’s posts reached the right audience, particularly Chinese tourists planning their Singapore visit. This approach reinforced the café’s relevance and appeal within the Xiaohongshu community.

Maximizing PS Café’s Visibility on Meituan Dianping

Meituan Dianping is one of China’s largest platforms for local services, including dining. We recognized the immense potential for PS Café to engage Chinese tourists and locals alike. Here’s how we boosted their presence:

Restaurant Listings & Reviews: We optimized PS Café’s profile on Meituan Dianping, highlighting key selling points such as the café’s ambiance, high-quality offerings, and customer service. Positive reviews from satisfied customers further enhanced the café’s credibility and visibility.Localized Promotions & Offers: We developed exclusive discounts and promotions for Meituan Dianping users, encouraging both first-time visitors and returning customers to visit PS Café.Geo-targeted Ads: Leveraging Meituan Dianping’s geo-targeting capabilities, we ensured PS Café’s promotions reached Chinese tourists already in Singapore. This increased the likelihood of conversions, driving foot traffic from online engagement to in-store visits.

The Results: A Stronger Connection with Chinese Consumers

Thanks to our targeted Xiaohongshu marketing and Meituan Dianping marketing strategies, PS Café has successfully strengthened its digital presence in China. Here’s what we accomplished:

Increased Engagement on Xiaohongshu: PS Café’s posts gained traction, with users regularly sharing their experiences, fostering a growing community of loyal fans.Enhanced Visibility on Meituan Dianping: The optimized restaurant listing and engaging reviews attracted Chinese tourists who discovered PS Café through Meituan Dianping, leading to greater brand awareness and foot traffic.Boosted Foot Traffic to PS Café: By engaging both online and offline channels, we increased the number of Chinese customers dining at PS Café, particularly during peak tourism seasons.

Why FY Ads is Your Ideal Partner for Xiaohongshu Marketing in Singapore

At FY Ads, we understand the intricacies of Xiaohongshu marketing and the broader Chinese digital landscape. Our expertise in leveraging Xiaohongshu and Meituan Dianping marketing allows us to connect brands with Chinese consumers in impactful ways. Whether you’re in the F&B industry, tourism, or another sector, we have the tools, strategies, and knowledge to elevate your brand’s presence in China.

Ready to grow your brand through Xiaohongshu marketing and Meituan Dianping marketing? Let’s work together to create a tailored strategy that captures the attention of Chinese consumers and drives meaningful results.

Contact us today at www.fy-ads.com.

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SOURCE FY ADS Singapore

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The 2nd China (Guangxi)–ASEAN College Students Invitational Competition On Digital Economy and AI Application Innovation was grandly inaugurated in Kuala Lumpur.

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—China and Malaysia Jointly Designated Data Annotation and Corpus Training Base, Setting a New Benchmark for Industry-Education Integration

KUALA LUMPUR, Malaysia, April 27, 2026 /PRNewswire/ — On April 23, 2026, with the support of the Malaysian government agency and leveraging the favorable opportunity presented by the Secretariat of the China-ASEAN Business and Investment Summit to deepen regional economic, trade, and digital industry collaboration, the opening ceremony of the 2nd China (Guangxi)—ASEAN College Students Invitational Competition On Digital Economy and AI Application Innovation was successfully held in Kuala Lumpur, Malaysia.

Under the theme of “Digital Intelligence Empowerment • Creating a Connected Future,” this competition closely aligns with the trends of China-ASEAN digital economy cooperation under the RCEP framework and actively responds to the Belt and Road Initiative. It recruits participating teams from universities across China and ASEAN countries, aiming to establish an international benchmark platform for industry-education integration and youth exchange in the China-ASEAN digital economy. The event is hosted by the China-Malaysia Institute of Modern Craftsmanship of Digital Economy and jointly organized by institutions such as Guangxi Vocational College of Finance and Guangxi Tus innovation Cross-border E-Commerce Co., Ltd receiving extensive support and active participation from government, enterprises, and academic sectors in both China and Malaysia.

At the opening ceremony, representatives from Chinese and Malaysian government, enterprises, and educational institutions—including LI Gaoyan, Secretary of the Party Committee of Guangxi Financial Vocational College and Prof. Dato’ Indera Ir. Dr. Lee Sze Wei, president of Tunku Abdul Rahman University of Management and Technology; and Zhuge Ronghe, Deputy General Manager of Guangxi Tus innovation Cross-border E-Commerce Co., Ltd. and Executive Director of the AI Cross-border Digital Economy Committee of the Guangxi International Chamber of Commerce—delivered speeches. All parties highly recognized the cross-border industry-education integration platform established by the event and expressed their expectation to leverage it as a bridge to deepen and solidify practical cooperation in the China-ASEAN digital economy.

In addition, a plaque presentation ceremony was held simultaneously at the opening ceremony, officially awarding the “China-Malaysia Institute of Modern Craftsmanship of Digital Economy Data Annotation and Corpus Training Base” to WEHIVE GLOBAL MARTECH SDN BHD, a leading local digital marketing technology company in Malaysia. This marks a substantive step forward by both China and Malaysia in the field of foundational artificial intelligence data services. The establishment of this base not only provides industry-level corpus resources and authentic training scenarios for cultivating digital economy talents in the region but also offers robust support for the technical implementation and commercialization of projects participating in this competition. It establishes a comprehensive, deeply integrated chain of “competition + training + industry,” fostering synergistic alignment between the education system, talent pipeline, industrial chain, and innovation ecosystem.

Compared to previous editions, this year’s competition has undergone a comprehensive upgrade, precisely focusing on the core objectives of cultivating digital economy talent and facilitating the commercialization of research outcomes, with three key highlights: First, an innovative scoring system. The competition incorporates practical AI tool proficiency into its core evaluation criteria, requiring participating teams to create project promotional posters using mainstream AI tools, addressing the common issue of “emphasizing concepts over practical application” in similar events and truly achieving learning and application through competition. Second, a multicultural team formation model. The competition encourages students from China and ASEAN countries to form cross-border teams, fostering cross-cultural exchange, technical complementarity, and conceptual synergy. Third, an enhanced technology commercialization mechanism. The competition offers winning teams dual support— “cash prizes plus full-cycle incubation at the Nanning Comprehensive Pilot Zone Overseas Talent Offshore Innovation and Entrepreneurship Base” —bridging the “last mile” from competition to market implementation, establishing a complete transformation cycle of “competition—cultivation—incubation—implementation” to significantly improve the industrial viability and market competitiveness of participating projects.

This competition draws on the innovative education model of the China-Malaysia Institute of Modern Craftsmanship of Digital Economy, with a core focus on empowering youth innovation and entrepreneurship through AI technology. It aims to identify and cultivate young digital economy talents possessing international vision, practical skills, and innovative thinking, while promoting the application of AI technologies in emerging sectors such as cross-border e-commerce and digital finance. Moving forward, the competition will continue to serve as a bridge, injecting youthful momentum into the high-quality, coordinated development of the China-ASEAN digital economy, and supporting the sustained deepening and steady advancement of industry-education integration between China and Malaysia under the Belt and Road framework.

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SOURCE TusCBEC

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ALLSPRING GLOBAL INVESTMENTS LAUNCHES GLOBAL EQUITY FUND, EXPANDING ITS SYSTEMATIC CORE EQUITY SUITE

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LONDON, April 27, 2026 /PRNewswire/ — Allspring Global Investments™, a global asset management company with US$624 billion* in assets under advisement, today announced the launch of the Allspring (Lux) Worldwide Fund – Global Equity Fund, a UCITS sub-fund offering a systematic core global equity investment strategy designed to deliver consistent, repeatable alpha whilst maintaining disciplined risk management across market cycles.

“With the growing success of our Global Equity Enhanced Income Fund and our Climate Transition Global Equity Fund in our UCITS range, we are proud to now launch the Allspring Global Equity Fund in response to client demand for a core global equity solution. This new fund reflects our continued investment in systematic capabilities that combine rigorous quantitative research with fundamental insight”, said Andy Sowerby, head of Allspring’s International Client Group. “As clients look for dependable sources of potential outperformance in an increasingly complex global market, this strategy extends our global equity franchise with a risk-controlled core solution designed for compelling performance across market cycles”.

The Global Equity Fund broadens Allspring’s systematic global equity offering, complementing its existing Global Equity Enhanced Income and Climate Transition Global Equity Funds. These two funds were launched in July 2020 and July 2021, respectively, and both have delivered top-quartile performance within their peer groups since.

The new fund seeks long-term capital appreciation by using proprietary quantitative models integrated with fundamental validation to identify attractively valued, high-quality companies with supportive momentum characteristics. The fund aims to achieve positive excess returns relative to the MSCI All Country World Index. The portfolio is broadly diversified and constructed through a disciplined process that combines active stock selection with holistic risk management.

“Our Global Equity Fund is designed to serve as a true core allocation for global equity portfolios”, said John Campbell, CFA, senior portfolio manager of the Global Equity Fund and head of Allspring’s Systematic Core Equity team. “By targeting bottom-up alpha whilst actively managing macro and fundamental risks, the strategy aims to deliver a smoother excess return profile across different market environments”.

The strategy is managed by Allspring’s Systematic Core Equity team, which oversees approximately US$10.8 billion in assets and has decades of experience managing enhanced index, high-conviction equity solutions.

The fund is available to investors in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden and the United Kingdom in our UCITS vehicle. It will also be available to investors in Switzerland and select Asian countries in the coming months.

ABOUT ALLSPRING
Allspring Global Investments™ is an independent asset management company with more than US$624 billion in assets under advisement*, 18 offices globally and investment teams supported by 365+ investment professionals. Allspring is committed to thoughtful investing, purposeful planning and inspiring a new era of investing that pursues both financial returns and positive outcomes. For more information, please visit www.allspringglobal.com.

*As of 31 March 2026. Figures include discretionary and non-discretionary assets.

This material is provided for informational purposes only and is intended for professional/institutional investor and qualified client use only. Not for retail public use. This content and the information within do not constitute an offer or solicitation in any jurisdiction where or to any person to whom it would be unauthorized or unlawful to do so. It should not be considered investment advice, an investment recommendation, or investment research in any jurisdiction.

INVESTMENT RISKS: All investments contain risk. Your capital may be at risk. The value, price, or income of investments or financial instruments can fall as well as rise and is not guaranteed. You may not get back the amount originally invested. Past performance is not a guarantee or reliable indicator of future results. Returns may increase or decrease as a result of currency fluctuations.

Allspring Global Investments™ (Allspring) is the trade name for the asset management firms of Allspring Global Investments Holdings, LLC, a holding company indirectly owned by certain private funds of GTCR LLC and Reverence Capital Partners, L.P. These firms include but are not limited to Allspring Global Investments Luxembourg, S.A.; Allspring Funds Management, LLC; Allspring Global Investments, LLC; Allspring Global Investments (UK) Ltd.; Allspring Global Investments (Singapore) Pte. Ltd.; Allspring Global Investments (Hong Kong) Ltd.; Allspring Global Investments (Japan) Ltd.; and Galliard Capital Management, LLC. Unless otherwise stated, Allspring is the source of all data (which is current or as of the date stated). Content is provided for informational purposes only. Views, opinions, assumptions, or estimates are not necessarily those of Allspring or its affiliates, and there is no representation regarding their adequacy, accuracy, or completeness. They should not be relied upon and may be subject to change without notice.

© 2026 Allspring Global Investments Holdings, LLC. All rights reserved. ALL-04142026-qxuja9fc

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Elbit Systems to Report First Quarter 2026 Financial Results on May 26, 2026

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The Company will host a Conference Call to discuss its financial results on May 26, 2026 at 9:00am ET

HAIFA, Israel, April 27, 2026 /PRNewswire/ — Elbit Systems Ltd. (NASDAQ: ESLT) (TASE: ESLT) (“Elbit Systems” or the “Company”) announced today that it will publish its first quarter 2026 financial results on Tuesday, May 26, 2026.

Results Conference Call

The Company will host a conference call on May 26, 2026, at 9:00am Eastern Time. On the call, management will review and discuss the results and will be available to answer questions. To participate, please call one of the dial-in numbers below: 

US Dial-in Number: 1-866-744-5399
Canada Dial-in Number: 1-866-485-2399
Israel Dial-in Number: +972-3-918-0644
International Dial-in Number:  +972-3-918-0644

at 9:00am Eastern Time; 6:00am Pacific Time; 4:00pm Israel Time

This call will also be broadcast live on Elbit Systems’ website at http://www.elbitsystems.com. An online replay will be available from 24 hours after the call ends.

Alternatively, for two days following the call, investors will be able to dial a replay number to listen to the call. The dial-in numbers are: 1-888-782-4291 (U.S. and Canada) or +972-3-925-5900 (Israel and International).

About Elbit Systems

Elbit Systems is a leading global defense technology company, delivering advanced solutions for a secure and safer world. Elbit Systems develops, manufactures, integrates and sustains a range of next-generation solutions across multiple domains.

Driven by its agile, collaborative culture, and leveraging Israel’s technology ecosystem, Elbit Systems enables customers to address rapidly evolving battlefield challenges and overcome threats.

Elbit Systems employs over 20,000 people in dozens of countries across five continents. The Company reported $7,938.6 million in revenues for the year ended December 31, 2025 and an order backlog of $28.1 billion as of such date.

For additional information, visit: www.elbitsystems.com, follow us on X or visit our official Facebook, Youtube and LinkedIn Channels.

Company Contact:
Dr. Yaacov (Kobi) Kagan, Executive VP – CFO
Tel:  +972-77-2946663
kobi.kagan@elbitsystems.com 

Daniella Finn, VP, Investor Relations
Tel: +972-77-2948984
daniella.finn@elbitsystems.com 

Dalia Bodinger, VP, Communications & Brand
Tel: +972-77-2947602
dalia.bodinger@elbitsystems.com

This press release may contain forward–looking statements (within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Israeli Securities Law, 1968) regarding Elbit Systems Ltd. and/or its subsidiaries (collectively the Company), to the extent such statements do not relate to historical or current facts. Forward-looking statements are based on management’s current expectations, estimates, projections and assumptions about future events. Forward–looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions about the Company, which are difficult to predict, including projections of the Company’s future financial results, its anticipated growth strategies and anticipated trends in its business. Therefore, actual future results, performance and trends may differ materially from these forward–looking statements due to a variety of factors, including, without limitation: scope and length of customer contracts; governmental regulations and approvals; changes in governmental budgeting priorities; general market, political and economic conditions in the countries in which the Company operates or sells, including Israel and the United States among others, including the duration and scope of the war in Israel, and the potential impact on our operations; changes in global health and macro-economic conditions; differences in anticipated and actual program performance, including the ability to perform under long-term fixed-price contracts; changes in the competitive environment; and the outcome of legal and/or regulatory proceedings. The factors listed above are not all-inclusive, and further information is contained in Elbit Systems Ltd.’s latest annual report on Form 20-F, which is on file with the U.S. Securities and Exchange Commission. All forward–looking statements speak only as of the date of this release. Although the Company believes the expectations reflected in the forward-looking statements contained herein are reasonable, it cannot guarantee future results, level of activity, performance or achievements. Moreover, neither the Company nor any other person assumes responsibility for the accuracy and completeness of any of these forward-looking statements. The Company does not undertake to update its forward-looking statements.

Elbit Systems Ltd., its logo, brand, product, service and process names appearing in this release are the trademarks or service marks of Elbit Systems Ltd. or its affiliated companies. All other brand, product, service and process names appearing are the trademarks of their respective holders. Reference to or use of a product, service or process other than those of Elbit Systems Ltd. does not imply recommendation, approval, affiliation or sponsorship of that product, service or process by Elbit Systems Ltd. Nothing contained herein shall be construed as conferring by implication, estoppel or otherwise any license or right under any patent, copyright, trademark or other intellectual property right of Elbit Systems Ltd. or any third party, except as expressly granted herein.

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SOURCE Elbit Systems Ltd.

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