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Secondary Tickets Market to Grow by USD 89.7 Billion from 2025-2029, Driven by Rising Popularity of Sports Events, Report on AI’s Role in Market Transformation – Technavio

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NEW YORK, Feb. 7, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global secondary tickets market size is estimated to grow by USD 89.7 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  23.1%  during the forecast period. Rising popularity of sports events is driving market growth, with a trend towards adoption of dynamic pricing. However, growing consumption of online content  poses a challenge. Key market players include Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc..

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Secondary Tickets Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 23.1%

Market growth 2025-2029

USD 89.7 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

23.9

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 47%

Key countries

US, China, UK, Canada, Japan, Germany, India, Australia, South Korea, and France

Key companies profiled

Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc.

Market Driver

The secondary tickets market, which includes the resale of tickets for sold-out concerts, big athletic events, and blockbuster theatrical plays, has seen a significant spike in demand due to customer willingness for convenient participation in these events. However, this market is not without its challenges. Fraudulent activities, such as unfair competition and ticket scalping, have raised moral concerns. Dishonest persons use bots and automated software to buy tickets in restricted quantities and resell them at exorbitant costs. These practices undermine consumer trust and create risks for sincere fans. Ethical considerations and technological changes are essential to creating an equitable ticket allocation in the user-friendly ecosystem of secondary ticket marketplaces. The entertainment industry and consumers alike must address these issues to ensure authentic tickets are available at acceptable prices. 

Dynamic pricing is a flexible pricing strategy used by businesses to set ticket prices based on current market demand. In the secondary tickets market, event organizers and teams may adjust prices based on factors like holidays, player injuries, team records, day of the week, and weather forecasts. Prices can rise or fall within pre-set limits to maximize revenue and meet demand. This strategy allows for more efficient ticket distribution and can help ensure fair prices for consumers. Organizers often establish rules to prevent excessive price fluctuations, maintaining a balance between affordability and profitability. 

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 Market Challenges

The secondary tickets market presents significant challenges for official channels in the entertainment industry. With sold-out concerts, big athletic events, and blockbuster theatrical plays, the demand for tickets often outstrips the restricted quantity available. This creates an opportunity for fraudulent activities, such as unfair competition, ticket scalping, and resale of tickets at exorbitant costs. Dishonest persons use bots and algorithms to buy tickets in bulk and sell them at inflated prices, eroding customer trust. Moral concerns arise as sincere fans are priced out, while scalpers command a global market. However, consumer complaints and technological changes are driving innovation. Blockchain technology offers solutions through ticket ownership, authentic tickets, and acceptable prices. User-friendly ecosystems, security measures, and equitable ticket allocation are becoming essential to maintain a healthy market. The entertainment industry must address these challenges to ensure a fair and ethical secondary tickets market.In 2021, the online video market experienced a significant growth, with a ten-fold increase in the number of videos watched compared to previous years. This trend was driven by the increasing average Internet speed worldwide. Developing countries, such as Pakistan, India, and Brazil, reported notable gains, with a 56%, 71%, and 32% increase in Internet speed, respectively. Affordable Internet packages from network providers have contributed to this growth, enabling more consumers to connect at a lower cost. The availability of economic data plans has expanded Internet access, leading in the number of users.

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Segment Overview 

This secondary tickets market report extensively covers market segmentation by  

TypeSports EventsConcertsPerforming ArtsMoviesMode Of BookingOnlineOfflineGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

1.1 Sports events-  The sports events segment is anticipated to dominate the global secondary tickets market due to the increasing popularity of various sports like rugby, soccer, football, cricket, baseball, and tennis. Major events such as the NFL, MLB, UEFA Champions League, and Super Bowl have seen a In attendance, leading to an increase in sales of secondary tickets. Secondary ticket sellers acquire tickets from primary sources, including official team or league websites and box offices. Season ticket holders, who may not be able to attend all games, contribute significantly to the sports events segment. They sell their unused tickets on secondary platforms, thereby fueling market growth.

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Research Analysis

The secondary tickets market refers to the buying and selling of tickets for events that have already been sold out through unofficial channels. This marketplace caters to the high demand for participation in sold-out concerts, big athletic events, and blockbuster theatrical plays. However, it is not without its controversies. Fraudulent activities such as unfair competition, ticket scalping, and resale of tickets at exorbitant costs by dishonest persons and automated software pose ethical concerns. Sincere fans may be left disappointed by inflated prices and deceptive advertising on third-party platforms. Moral concerns aside, the risks associated with the secondary tickets market include the possibility of purchasing fraudulent tickets and the lack of customer trust. Despite these challenges, the convenience of securing tickets to popular events remains a significant draw for many.

Market Research Overview

The secondary tickets market refers to the buying and selling of tickets for events outside of official channels. This marketplace is characterized by high demand for sold-out concerts, big athletic events, and blockbuster theatrical plays. However, it is not without its challenges. Fraudulent activities, such as unfair competition and ticket scalping, are common, raising ethical concerns. Demand for tickets often outstrips supply, leading to inflated costs and risks for customers. Dishonest persons use automated software, bots, and algorithms to buy tickets in large quantities and resell them at exorbitant prices. Moral concerns around ticket scalping and the resale of tickets have led to calls for more equitable ticket allocation and user-friendly ecosystems. Consumer complaints and technological changes are driving the adoption of blockchain technology to ensure ticket ownership and authenticity. The secondary ticket market is a global marketplace, with casual sellers and professional resellers/brokers commanding a commanding presence. The entertainment industry, urbanization, and customers’ appetite for experiences continue to fuel the demand for this market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSports EventsConcertsPerforming ArtsMoviesMode Of BookingOnlineOfflineGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Sungrow Launches PowerMatrix, Redefining System-Level PV-Storage Integration

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HEFEI, China, April 28, 2026 /PRNewswire/ — Sungrow, the globally leading PV inverter and energy storage system (ESS) provider, unveiled its next-generation PowerMatrix system for renewable energy applications, alongside a newly released technical white paper, at the Global Renewable Energy Summit (GRES) 2026.

At the event, Sungrow also unveiled the Matrix Inverter, the core product enabling the PowerMatrix system. The PowerMatrix system further integrates the MPPT Booster and the PowerTitan 3.0 energy storage system.

PowerMatrix: Redefining Power Systems for the Renewable Era
Solar PV is rapidly becoming a major power source, with global installations projected by BloombergNEF to reach approximately 655 GW in 2025. As renewable penetration increases, power systems are facing growing challenges in balancing supply and demand while maintaining system stability under dynamic operating conditions. However, existing power systems were not originally designed to effectively address these evolving challenges.

To bridge this gap, PowerMatrix establishes a new system paradigm for renewable energy systems. Built on five core innovations—multi-port topology, native PV-storage integration, distributed control, reconfigurable energy paths, and source-level grid-forming—it integrates PV, storage, grid, and loads into a unified, multi-node energy network, where energy can be dynamically routed, balanced, and optimized in real time.

As a result, this system-level redesign enhances system stability, improves cost efficiency, and increases energy efficiency across the entire power chain.

Stability Redefinition: From Compensated Stability to Inherent Stability
PowerMatrix ensures a stable, continuous power supply through coordinated multi-node operation. It supports high PV DC/AC ratios, high ESS capacity, and around 3,000 full-load hours annually.

In operation, the system ensures continuous power delivery under dynamic conditions through multi-path redundancy and dynamic reconfiguration, with node-level fault isolation allowing unaffected units to remain in service.

At the sub-array level, each unit operates as an independent solar-plus-storage system with grid-forming capability, supporting both grid-connected and islanded operation.

The system delivers millisecond-level response, including 10 ms voltage stabilization and 5 ms inertia response, significantly improving system resilience and recovery performance.

Cost Redefinition: System-Level BOS Reduction
The PowerMatrix enables system-level cost optimization beyond conventional equipment-level cost reduction. By consolidating functions previously distributed across separate devices and system layers, it reduces system complexity and engineering requirements, while enabling more flexible system expansion and cost optimization throughout the project lifecycle.

In a reference system designed for 1 GW of rated grid connection capacity, 8 GWh of installed ESS capacity, and 3,000 annual full-load operating hours in China, the PowerMatrix reduces total CAPEX by approximately $120 million compared to a conventional AC-coupled architecture, with savings across substation & transmission cable, ESS equipment, PV equipment, and other system components.

From an investment perspective, phased deployment and scalable expansion allow capacity to be built in line with project needs rather than requiring full upfront build-out, thereby reducing upfront capital pressure and better aligning investment with project development and demand growth.

Efficiency Redefinition: Full-Link Energy Optimization
The PowerMatrix enhances energy efficiency across the full energy chain:

PV Side: A high-density MPPT architecture with up to 28 MPPTs per MW enables finer string-level optimization, reducing mismatch losses under shading, orientation differences, and module aging conditions, and improving overall energy yield.Storage Side: Cell-to-plant SOC balancing increases usable energy capacity by approximately 8%.Conversion and Delivery: Direct PV-to-storage charging reduces multi-stage power conversion, improving energy transfer efficiency by up to 5%.

In addition, source-level grid-forming capability further enhances grid adaptability, supporting higher renewable penetration and reducing curtailment.

Scalable Across Applications
The PowerMatrix is designed for utility-scale, commercial and industrial (C&I), mining microgrid, and AI data center applications, to deliver a unified, scalable energy system capable of adapting to diverse operational requirements. Its system-level optimization enhances energy reliability, efficiency, and controllability across different use cases, supporting both grid-connected and off-grid scenarios.

“As renewable energy continues to grow as a dominant power source, the energy system is placing higher demands on the coordination and stability of solar and storage technologies,” said Lee Zhang, Sungrow Vice President and President of the Utility PV Inverter Business Unit. “Through the PowerMatrix, we aim to help advance this shift from standalone equipment integration to deeply coordinated system design, enabling solar-plus-storage to serve as an intelligent hub for future energy systems and making renewable energy a stable and dependable source of power.”

About Sungrow
Sungrow, a global leader in renewable energy technology, has pioneered sustainable power solutions for over 29 years. As of Dec 2025, Sungrow has installed over 1000 GW of power electronic converters worldwide. The company is recognized as the world’s most bankable PV inverter and energy storage company (BloombergNEF). Its innovations power clean energy projects across the globe, supported by a network of 520 service outlets guaranteeing excellent customer experiences. At Sungrow, we’re committed to bridging to a sustainable future through cutting-edge technology and unparalleled service. For more information, please visit: www.sungrowpower.com/en

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Zurich launches Global Capability Center in Hyderabad to power next-gen tech and AI

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HYDERABAD, India, April 28, 2026 /PRNewswire/ — Zurich Insurance Group (Zurich) today announced the launch of a new Global Capability Center in Hyderabad, reinforcing its focus on advancing technology and AI capabilities to transform insurance.

Zurich has appointed Amit Kalra as Head of Zurich Capability Centers, effective 1 July 2026. Based in India, he will shape the Group’s Capability Center strategy and oversee all locations globally. He will also lead the establishment and expansion of the Hyderabad center, supporting Zurich’s broader technology and AI ambitions. Mr. Kalra brings extensive experience in building and leading global capability centers as strategic enablers for complex, international organizations.

Cara Morton, CEO Zurich Global Businesses & Operations, said: “India is a key talent market for Zurich, and Hyderabad stands out for its depth of engineering expertise and innovation. This center reflects a shift in how we build for the future, strengthening our global technology and AI capabilities while giving highly skilled professionals the opportunity to work on solutions that make a real impact for our customers around the world.”

The Hyderabad center will act as a strategic extension of Zurich’s global operating model, with end–to–end ownership across engineering, data and core business operations. From day one, the center will embed AI–enabled ways of working into how solutions are designed, delivered and scaled across the Group. Designed as a purpose-built environment, the center allows Zurich to build modern, technology and AI–led capabilities without legacy constraints.

As the center grows, Zurich will recruit specialists across cloud and platform engineering, data and AI, application development, cybersecurity and quality engineering. Teams will be responsible for the full lifecycle of their solutions – from design, to build, to execution – and will contribute directly to global platforms and solutions.

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London’s Top Restaurants Named at Inaugural OpenTable Awards, Including New ‘Icons’

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OpenTable unveils its first-ever Restaurant Awards winners, including the new ‘Icons’* list spotlighting the restaurants defining London dining todayWinners include BRUTTO for the Icons list, Singburi for Opening of the Year and The Plimsoll for Gastropub of the Year

LONDON, April 28, 2026 /PRNewswire/ — London’s dining powerhouses have been revealed, as OpenTable names the favourite restaurants shaping the city’s food scene at its first-ever OpenTable Restaurant Awards. The winners span across three categories; OpenTable Icons*, Restaurateurs’ Choice,** and People’s Choice.** 

Hosted by Chef and social media personality, Poppy O’Toole, the awards took place on 27th April high in the London skyline at Landing Forty Two, welcoming key figures from the food, drink, and hospitality industry.

At the centre of the Awards is OpenTable’s new ‘Icons’*, 26 culinary landmarks shaping London’s dining culture. Spanning long-standing institutions, MICHELIN-starred restaurants and modern favourites, the list was hand-selected by an OpenTable-appointed panel of critics and industry experts who live and breathe the city’s food scene.

The 2026 OpenTable London Icons:

64 Goodge Street | Andrew Edmunds | Blacklock Soho | Bouchon Racine | Brawn | BRUTTO | Chez Bruce | CORE by Clare Smyth | Da Terra | Darjeeling Express | Donia | Hawksmoor St Pancras | Humble Chicken | JUNO Omakase | MAMBOW | Moro | Portland | Restaurant Gordon Ramsay | Rita’s | Scott’s Mayfair | St. JOHN Smithfield | The Clove Club | The Ledbury | The Plimsoll | The Quality Chop House | Trinity

OpenTable Icons has a designation within the website and app, making it easier for diners to discover and book the ‘of the moment’ restaurants. 

Beyond the Icons list, the awards honoured standout performers across categories voted for by diners and hospitality professionals.

The People’s Choice (Voted by Diners):

Bucket List: The LedburyGastropub of the Year: The PlimsollOpening of the Year: SingburiNeighbourhood Gem: St. JOHN SmithfieldStandout Service: Rita’s

The Restaurateurs’ Choice (Voted by the Industry):

Everyday Hero: David Moore, Pied à TerreUp & Coming: Dara Klein, Tiella Trattoria & BarInnovation Award: Three SheetsImpact Award: BubalaRestaurant Design: Berners Tavern

Awards host Poppy O’Toole said, “It was a privilege to celebrate the chefs, front-of-house teams and restaurateurs whose passion keeps London’s dining culture so vibrant. From neighbourhood gems to destination dining rooms, the OpenTable Restaurant Awards winners show the breadth, creativity and resilience of the city’s restaurant scene today.” 

“Our first-ever OpenTable Restaurant Awards winners are the places defining London’s culture right now, setting global standards and creating experiences that stay with diners long after they leave,” said Laure Bornet, Senior Vice President of International Growth at OpenTable. “At a time of real pressure for the industry, celebrating and backing the people and places raising the bar matters more than ever, and we’re proud to champion these standout spots to diners.”

The Icons were selected by a panel of judges including: Adam Hyman, Owner of CODE Hospitality and The Good Food Guide, Ben Benton and Freddy Clode, Hosts of The Go-To Food Podcast; Ben Lippett, Cook and Food Writer; Jenny Lau, Writer and Community Chef; Jimi Famurewa, Food Writer, Restaurant Critic and Broadcaster; Lorraine Copes, Founder and CEO of Be Inclusive Hospitality and Seema Pankhania, Food Content Creator and Author. 

You can find the full list of Icons here and award winners linked here. A selection of high-res imagery is available here

NOTES TO EDITORS

*OpenTable Icon Methodology: The ‘Icon’ designation and associated restaurant nominations are determined by an OpenTable-appointed industry panel via a qualitative assessment of a pre-determined shortlist. This shortlist is generated through a combination of data-informed insights (diner reviews, ratings, and platform signals) and expert input from local specialists. This process represents a subjective assessment rather than an objective ranking or exhaustive list. Eligibility is merit-based and requires no purchase or commercial participation, and payment to OpenTable does not influence the likelihood of nomination or selection. All selections are discretionary, final, and binding. 

**OpenTable Restaurant Awards Terms & Conditions: https://www.opentable.co.uk/c/awards-london/terms/ 

About OpenTable:

OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ: BKNG), helps more than 65,000 restaurants worldwide fill 1.9 billion seats a year. OpenTable’s world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. 

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