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Logistics Market in Europe to grow by USD 48.4 Billion from 2025-2029, driven by booming E-commerce, Report on AI’s impact on market evolution – Technavio

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NEW YORK, Feb. 7, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The Logistics market in Europe size is estimated to grow by USD 48.4 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  3.4%  during the forecast period. Booming e-commerce industry in Europe is driving market growth, with a trend towards increasing customer-centric logistics. However, high cost of operation and competitive pricing  poses a challenge. Key market players include AP Moller Maersk AS, BDP International Inc., Bertelsmann SE and Co. KGaA, Bollore SE, C H Robinson Worldwide Inc., CEVA Logistics SA, Deutsche Bahn AG, Deutsche Post AG, DSV AS, Expeditors International of Washington Inc., FedEx Corp., Hellmann Worldwide Logistics SE and Co KG, International Distributions Services plc, Kintetsu World Express Inc., Kuehne Nagel Management AG, Nippon Yusen Kabushiki Kaisha, Rhenus SE and Co. KG, SDK FREJA A S, SF Express Co. Ltd., and XPO Inc..

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Logistics Market In Europe Scope

Report Coverage

Details

Base year

2024

Historic period

2019-2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 3.4%

Market growth 2025-2029

USD 48.4 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

3.3

Regional analysis

Europe

Performing market contribution

Europe at 100%

Key countries

Germany, UK, France, Belgium, and Rest of Europe

Key companies profiled

AP Moller Maersk AS, BDP International Inc., Bertelsmann SE and Co. KGaA, Bollore SE, C H Robinson Worldwide Inc., CEVA Logistics SA, Deutsche Bahn AG, Deutsche Post AG, DSV AS, Expeditors International of Washington Inc., FedEx Corp., Hellmann Worldwide Logistics SE and Co KG, International Distributions Services plc, Kintetsu World Express Inc., Kuehne Nagel Management AG, Nippon Yusen Kabushiki Kaisha, Rhenus SE and Co. KG, SDK FREJA A S, SF Express Co. Ltd., and XPO Inc.

Market Driver

Europe’s logistics market is experiencing significant trends in various sectors. Roadways continue to dominate, with e-commerce activities driving increased demand. Green logistics solutions are gaining popularity due to sustainability concerns. Online purchases lead in parcel delivery, requiring efficient last-mile logistics. Logistics monitoring systems, including Blockchain, AI, IoT, and AR, enhance supply chain visibility and efficiency. Transportation infrastructure development, especially in waterways, supports multi-modal systems. E-commerce companies prioritize timely delivery through logistics automation and outsourced services. Industrial & manufacturing, healthcare, pharmaceuticals, and aerospace sectors rely on logistics management and supply chain network for just-in-time delivery. Warehouse Management Systems and route optimization ensure inventory management and efficient transportation. Waterways transportation, third-party and second-party logistics, and reverse logistics operations are essential for various industries, including trade & transportation, oil & gas, food products, and defense manufacturing. Free trade agreements and digital transformation drive tech-driven logistics, while IoT-enabled devices support real-time monitoring and automation. E-commerce, retail, and heavy goods transportation require innovative solutions for last-mile deliveries and inbound/outbound logistics. The semiconductor industry and banking & financial services benefit from logistics standardization and outsourcing. Overall, Europe’s logistics market is undergoing digital transformation, focusing on timely delivery, multi-modal transportation, and inventory management. 

Logistics providers in Europe are adopting innovative methods to deliver customer-focused logistics services. They engage in discussions with clients about industry trends and challenges. The consumer-driven market shift necessitates supply chain reinvention. Providers no longer solely rely on historical order data. Instead, they consider sales, weather, and customer sentiment data from various sources like point-of-sale reports and traffic analysis. Predictive analytics helps anticipate future situations, enabling informed decision-making. European logistics companies are aligning with demand fluctuations and staying ahead of the curve. 

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 Market Challenges

Europe’s logistics market faces several challenges in the current business landscape. The rise of online purchases increases the demand for efficient last-mile deliveries and digital logistics solutions. Roadways need improvement for seamless transportation of goods, especially heavy ones. Green logistics solutions are essential to reduce carbon footprint, with options like waterways transportation and sensor technologies. Logistics monitoring systems, including blockchain, AI, and IoT, ensure transparency and efficiency. E-commerce activities require effective supply chain networks, from warehouse management systems to inbound and outbound logistics. Third- and second-party logistics, outsourcing, and logistics standardization are crucial for industrial & manufacturing, healthcare, pharmaceutical, and retail sectors. Transportation infrastructure, including airways, railways, and multi-modal systems, needs modernization for better connectivity. Trade agreements and tech-driven logistics solutions facilitate trade-related activities. Military logistics and reverse logistics operations are vital for defense manufacturing and oil & gas industries. Food products, aerospace, telecommunications, banking & financial services, media & entertainment, and trade & transportation sectors also benefit from logistics management and supply chain management. Route optimization and timely delivery are key for e-commerce companies, ensuring customer satisfaction. Overall, digital transformation and IoT-enabled devices are shaping the future of logistics in Europe.The European logistics market involves transporting a large volume of products from Asian manufacturing locations to European distribution centers. This process includes shipping by air, ocean, or rail, followed by trucking from ports, receipt and storage at distribution centers, sales order fulfillment, and final distribution to customers. Inefficient packaging can negatively impact each stage of this supply chain, increasing overall logistics costs. Effective packaging solutions are essential to minimize dimensional, volume, and weight issues, ensuring a streamlined and cost-efficient European supply chain.

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Segment Overview 

This logistics market in Europe report extensively covers market segmentation by  

Type3PL4PLEnd-userManufacturingAutomotiveConsumer GoodsRetail IndustryOthersGeographyEurope

1.1 3PL-  Third-party logistics (3PL) is a business process where companies outsource their logistics functions to specialized service providers. In Europe, 3PL services have become increasingly popular due to their ability to introduce innovative supply chain management techniques and improve logistics effectiveness. Three main types of 3PL exist: asset-based, management-based, and integrated providers. Asset-based 3PLs use their own vehicles, warehouses, and employees, while management-based providers offer technological and managerial support. Integrated providers can offer a combination of both. 3PL services encompass transportation, warehousing, distribution, freight forwarding, inventory management, and packaging. These solutions are tailored to meet individual client needs, optimizing routes, reducing costs, and enhancing operational efficiency. In the European context, 3PLs facilitate cross-border trade and overcome logistical challenges, offering flexibility to scale operations based on demand fluctuations. Technology adoption is a significant aspect of modern 3PLs. They provide real-time tracking, data analytics, and visibility tools to improve decision-making and enhance customer experiences. With the growth of e-commerce, last-mile delivery solutions have become essential. By outsourcing logistics operations to 3PL providers, European companies can achieve greater supply chain efficiency, cost savings, and flexibility, enabling them to remain competitive in an increasingly global and complex business landscape. The increasing use of 3PL services will drive the growth of the 3PL segment in the European logistics market during the forecast period. Companies can focus on their core competencies while leaving logistics complexities to the experts. 3PLs bring economies of scale and specialized knowledge, ensuring seamless and efficient logistics operations.

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Research Analysis

The European logistics market is a significant contributor to the global logistics industry, driven by the region’s economy and increasing online purchases. Roadways remain the primary mode of transportation for goods, but the logistics landscape is evolving with the integration of advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Blockchain, and Augmented Reality (AR). Green logistics solutions are gaining traction, with companies focusing on reducing carbon emissions and adopting sustainable practices. Logistics monitoring systems enable real-time tracking and optimization of transportation systems, while route optimization and last-mile delivery solutions improve efficiency. Fourth-Party Logistics (4PL) and Reverse Logistics operations are becoming essential components of supply chain management, with e-commerce and trade-related activities driving demand. The logistics industry is also playing a crucial role in defense manufacturing, petroleum, food products, and other sectors, with Free Trade Agreements facilitating cross-border trade. Military logistics and transportation systems are critical for national security, while digital logistics and the integration of AI and IoT are transforming the industry’s operations. Inbound logistics, outbound logistics, and reverse logistics are interconnected processes that require effective management to ensure seamless supply chain flow. Overall, the European logistics market is dynamic and complex, with various stakeholders, including transportation providers, logistics service providers, and technology companies, collaborating to meet the evolving demands of businesses and consumers.

Market Research Overview

The European logistics market is a dynamic and evolving industry that encompasses various modes of transportation, technologies, and sectors. Roadways continue to dominate the landscape due to their flexibility and efficiency, especially in the context of e-commerce activities and last-mile deliveries. Online purchases have led to an increase in demand for logistics solutions, driving innovation in areas such as green logistics, logistics monitoring systems, and digital logistics. Technological advancements, including Blockchain, Artificial Intelligence, Internet of Things, Augmented Reality, and Sensor technologies, are transforming the industry. The use of these technologies in logistics management and supply chain management is streamlining operations, enhancing transparency, and improving efficiency. Transportation infrastructure, including waterways, railways, and airways, plays a crucial role in the European logistics market. Third-party and second-party logistics, outsourcing, and logistics standardization are key trends in the industry. Industrial & manufacturing, healthcare, pharmaceutical logistics, retail logistics, heavy goods transportation, and reverse logistics are some of the major sectors that rely on logistics services. E-commerce companies, trade-related activities, and free trade agreements are driving the demand for logistics services in Europe. The use of multi-modal transportation systems and route optimization is becoming increasingly common to ensure timely delivery and minimize transportation costs. The logistics industry is also adapting to the digital transformation, with IoT-enabled devices and logistics automation becoming increasingly prevalent. Several sectors, including manufacturing, aerospace, telecommunications, banking & financial services, media & entertainment, trade & transportation, inventory management, and oil & gas, rely on logistics services for their operations. The semiconductor industry is also a significant player in the European logistics market, with a focus on digital transformation and supply chain optimization. Military logistics, reverse logistics operations, and trade agreements are other important aspects of the European logistics market. Tech-driven logistics, last-mile deliveries, and logistics monitoring systems are also gaining popularity, with a focus on improving efficiency and reducing costs. Overall, the European logistics market is a complex and diverse industry that is constantly evolving to meet the changing needs of businesses and consumers.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Type3PL4PLEnd-userManufacturingAutomotiveConsumer GoodsRetail IndustryOthersGeographyEurope

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Workday Adaptive Planning Achieves FedRAMP Moderate Authorization to Support Federal Workforce and Budget Planning

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New Milestone Helps Federal Agencies Plan Workforce and Budgets in One Secure, Modern System

WASHINGTON, July 23, 2026 /PRNewswire/ — Workday Government, a wholly owned subsidiary of Workday, Inc. (NASDAQ: WDAY), the enterprise AI platform for HR, finance, and IT, today announced that Workday Adaptive Planning has achieved FedRAMP Authorization at the Moderate Impact Level. The authorization confirms that Workday Adaptive Planning meets the security and compliance standards required to handle sensitive, unclassified federal data, giving agencies a secure, compliant foundation for modern planning.

Federal agencies are under pressure to do more with less, manage costs, and maintain clear records of their decisions. Yet disconnected data, legacy systems, and manual spreadsheet work can make it hard to understand how organizational decisions affect the workforce. Workday Adaptive Planning helps agencies modernize planning by bringing workforce planning, budgeting, and forecasting together so agencies can plan with connected workforce and financial data.

“Federal agencies must align their people, funding, and priorities to deliver their missions effectively,” said Lynn Martin, general manager, Workday Government. “With FedRAMP Moderate authorization, Workday Adaptive Planning gives agencies the secure foundation they need to unify workforce and financial planning. This clarity allows leaders to evaluate trade-offs, allocate resources with impact, and prepare confidently for what lies ahead.”

With Workday Adaptive Planning, agencies can model and assess the workforce implications of organizational change, such as hiring freezes, budget reductions, or reorganizations, to understand the potential effects on headcount, costs, project timelines, and mission readiness. Agencies can also use workforce data to identify talent trends and skills gaps. Finance teams can evaluate competing program requests, allocate costs across funds and programs, monitor budgets throughout the procurement lifecycle, and identify potential overruns earlier. Built-in audit capabilities and FIPS 140-3 compliant security help agencies strengthen fiscal discipline, maintain compliance, and make faster, better-informed decisions.

“Federal agencies need a planning tool they can trust to protect their data and still move fast,” said Ben Pierce, general manager, Workday Adaptive Planning. “With FedRAMP authorization, Workday Adaptive Planning gives them a secure, modern way to make budgeting and workforce planning less painful and a lot more useful.”

As part of Workday Government Cloud, Workday Adaptive Planning works alongside Workday human capital management and financial solutions, helping agencies plan with connected data. By bringing planning into the same platform that powers HR and finance, Workday Government helps agencies move beyond systems that simply record work to a modern, connected foundation for planning safely and collaboratively.

Workday Adaptive Planning is expected to be available to Workday Government customers in early 2027.

For More Information

Explore how Workday Adaptive Planning gives government organizations the power to plan, budget, and forecast the future here.Learn about the mission of Workday Government here.

About Workday Government
Workday Government is a wholly owned subsidiary of Workday, the enterprise AI platform for HR, finance, and IT. Workday Government is dedicated to serving the U.S. government by unifying HR and finance on one intelligent platform with AI at the core, empowering agencies at every level with the clarity, confidence, and insights they need to adapt quickly, make better decisions, and deliver on their missions. Workday Government supports a range of agencies across the civilian, defense, and intelligence communities. For more information about Workday Government, visit workday.com/federal. For more information about Workday visit workday.com.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding Workday’s plans, beliefs, and expectations. These forward-looking statements are based only on currently available information and our current beliefs, expectations, and assumptions. Because forward-looking statements relate to the future, they are subject to inherent risks, uncertainties, assumptions, and changes in circumstances that are difficult to predict and many of which are outside of our control. If the risks materialize, assumptions prove incorrect, or we experience unexpected changes in circumstances, actual results could differ materially from the results implied by these forward-looking statements, and therefore you should not rely on any forward-looking statements. Risks include, but are not limited to, risks described in our filings with the Securities and Exchange Commission (“SEC”), including our most recent report on Form 10-Q or Form 10-K and other reports that we have filed and will file with the SEC from time to time, which could cause actual results to vary from expectations. Workday assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release, except as required by law.

Any unreleased services, features, or functions referenced in this document, our website, or other press releases or public statements that are not currently available are subject to change at Workday’s discretion and may not be delivered as planned or at all. Customers who purchase Workday services should make their purchase decisions based upon services, features, and functions that are currently available.

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Ontinue Wins Gold Stevie® Award for Advancing the Future of Managed Security Operations

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Recognition Honors the Innovation Behind Ontinue’s Agentic SOC, Where AI Agents And Expert Cyber Defenders Work Together to Deliver Autonomous, Governed Security Operations

ZURICH, July 23, 2026 /PRNewswire/ — Ontinue, a leading MXDR partner providing nonstop managed security operations through its Agentic SOC, today announced it received a Gold Stevie® for Technology Excellence Award, recognizing the innovation behind its ION MXDR platform and Agentic SOC. The award was presented in the New Product of the Year – Information Technology (Cybersecurity) category, honoring Ontinue’s continued advancement of AI-powered security operations.

Ontinue was recognized for pioneering the Agentic SOC, a new operating model that treats security decision-making itself as software: governed, measurable, and built to scale with attackers who now operate at machine speed. Rather than layering AI onto existing workflows, Ontinue re-engineered its ION MXDR platform around a multi-agent architecture, with specialized agents spanning threat hunting, investigation, response, and posture hardening, that reason over each customer’s accumulated context and progressively take on more decision-making as trust is earned, while Ontinue’s Cyber Defenders retain governance and accountability throughout.

Ontinue defines an Agentic SOC as a security operations model in which software agents progressively assume responsibility for security decisions and actions, under continuous human governance, using accumulated context, policy, and learned behavior. In December 2024, this model went live in production for every ION MXDR customer, extending autonomous investigation to Tier 2-level incidents for the first time in the industry. The result is a platform that acts less like a tool and more like a team.

Ontinue’s Agentic SOC, by the numbers:

Autonomously investigates incidents within minutesCuts mean time to investigate by 50 percentResolves 99.5 percent of incidents without customer involvementDrives median response time for high-severity incidents under nine minutesPre-approves 97 percent of response actions, based on trust earned directly from customers

For Ontinue’s customers, that translates directly into business outcomes, such has stronger Secure Scores, security teams freed from alert fatigue, and hundreds of analyst hours returned to work that actually moves the business forward.

“The cybersecurity industry doesn’t need more AI features, it needs a fundamentally better way to operate security,” said Moritz Mann, Chief Executive Officer at Ontinue. “This recognition validates the work our teams have done over the past two years to transform AI from an assistant into a trusted operational capability. It’s recognition of an operating model that is already delivering measurable outcomes for customers every day.”

“We congratulate all of the winners in the third annual Stevie® Awards for Technology Excellence for their outstanding achievements,” said Stevie Awards President Maggie Miller. “Their innovations are helping shape the future of technology across every industry, and we look forward to celebrating their success on October 28.”

The Stevie Awards for Technology Excellence celebrate the remarkable accomplishments of individuals, teams, and organizations shaping the future of technology across all industry sectors. More than 700 nominations from organizations of all sizes in 37 nations and territories were submitted this year for consideration in a wide range of tech-related categories. More than 180 professionals worldwide participated in the judging process to select this year’s honorees.

Details about the Stevie Awards for Technology Excellence and the list of 2026 Stevie winners are available at http://Tech.StevieAwards.com.

About Ontinue
As a leading provider of AI-powered managed security operations, Ontinue is on a mission to give every organization the freedom to focus on what they do best; by making nonstop security excellence accessible, not just aspirational. By combining advanced AI with deep human expertise, Ontinue delivers managed security operations that are tailored to each organization’s unique environment, operational needs, and risk profile.

Ontinue’s ION SecOps Platform integrates AI-driven insights, automation, and real-time collaboration to continuously prevent, detect, and respond to threats. With deep expertise in Microsoft security technologies, Ontinue helps customers maximize the value of their existing investments while achieving stronger, more scalable security outcomes.

Continuous protection. AI-powered Nonstop SecOps. That’s Ontinue.

About the Stevie Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, the Stevie Awards for Technology Excellence and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

CONTACT: Alison Raymond, araymond@ontinue.com 

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New Harris Poll and Ruth AI Study: 81% of Americans Would Let an AI Agent Handle Part of Their Job Search

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Nearly half would let AI negotiate their salary, while 76% have never heard that AI can provide biased career guidance

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Artificial intelligence has become a mainstream source of career and financial advice for American workers, according to a national survey of 2,131 U.S. adults conducted by The Harris Poll in collaboration with Ruth AI, the AI career strategist built for women.

The full study, The Trust Gap, is available at https://ruthapp.ai/research and has already drawn coverage from Fast Company.

Nearly half of Americans (45%) have used an AI platform such as ChatGPT, Claude, or Gemini for career or work-related advice. That rises to 66% of Millennials and 63% of Gen Z. One in three U.S. adults has used AI for advice about money at work, including salary, raises, bonuses, or negotiating pay.

Americans are also increasingly willing to let AI act on their behalf. Eighty-one percent would be comfortable having an AI agent handle at least one part of a job search, climbing to 90% of Millennials. A majority would let AI search for jobs (67%), conduct pre-interview research (67%), update their resume (65%), or apply for jobs outright (55%). Nearly half would let AI negotiate their benefits (49%) or salary (47%).

Yet awareness of the technology’s documented limitations remains low. Three in four Americans (76%) had never heard that independent research has found AI can produce biased career and salary guidance. Seventy-two percent agree that AI can sound confident even when its advice turns out to be wrong.

“Americans are handing AI some of the most consequential decisions of their working lives, from the job search to the salary ask, while most have never heard that the guidance can carry bias,” said Valerie Chapman, founder and CEO of Ruth AI. “We are delegating faster than we are asking questions. The responsibility now falls on the people building AI to earn the trust users are already giving it.”

About the Survey

The survey was conducted online within the United States by The Harris Poll from June 11-13, 2026, among a nationally representative sample of 2,131 U.S. adults, including 420 Gen Z adults, 620 Millennials, 519 Gen X adults, and 572 Baby Boomers. Data were weighted to the U.S. general adult population. Some questions were asked only of respondents who had used AI for the relevant purpose. References to research on biased AI guidance refer to external academic research (Sorokovikova, Chizhov, Eremenko & Yamshchikov, 2025; arXiv:2506.10491) and are not findings measured by this survey.

About The Harris Poll Thought Leadership Practice

Building on more than 60 years of experience pulsing societal opinion, The Harris Poll Thought Leadership Practice designs research that is credible, creative, and culturally relevant, driving thought leadership and uncovering trends for today’s biggest brands.

About Ruth AI

Ruth AI is an AI career strategist built for women, on a mission to close the $1.6 trillion gender wage gap. Based in San Francisco, Ruth AI is building a suite of AI agents that help women build personal brands, negotiate their worth, and launch their businesses. Learn more at https://ruthapp.ai.

Media Contact

Valerie Chapman
Founder and CEO, Ruth AI
419380@email4pr.com
786-375-1110

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