Technology
Events Industry Market Size to Grow by USD 1.07 Trillion from 2025-2029, Surge in Corporate Events to Boost Revenue, Report with the AI Impact on Market Trends – Technavio
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1 year agoon
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NEW YORK, Feb. 7, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global events industry market size is estimated to grow by USD 1.07 trillion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 13.5% during the forecast period. Rise in number of corporate events is driving market growth, with a trend towards growing popularity of events in education. However, emerging threat from open-source virtual events solutions poses a challenge. Key market players include Access Destination Services, Anschutz Entertainment Group Inc., ATPI Ltd., BCD Travel Services BV, CL EVENTS AND WEDDINGS, Clarion Events Ltd., CS Ellis, Cvent Holding Corp., DRP Holdings Ltd., Entertaining Asia Ltd., Event Rhythm, Group Seven Events Ltd., Liberty Media Corp., Questex Media Group LLC, Regpack Inc., RELX Plc, Riviera Events, Theism Events, and The Freeman Co..
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Forecast period
2025-2029
Base Year
2024
Historic Data
2019 – 2023
Segment Covered
Type (Corporate events and seminar, Music concert, Festival, Sports, and Others), Source (Sponsorship, Ticket sale, and Others), Geography (Europe, North America, APAC, Middle East and Africa, and South America), Revenue Type (Ticket Sale, Sponsorship, Food and Beverage, Advertising, Merchandise Sales, Membership Fees, Participation Fees, Media and Licensing Revenue, and Others), Age Group (Below 20 Years, 21 to 40 Years, and Above 40 Years), and Event Location (Tier 1 Cities, Tier 2 Cities, and Tier 3 Cities)
Region Covered
Europe, North America, APAC, Middle East and Africa, and South America
Key companies profiled
Access Destination Services, Anschutz Entertainment Group Inc., ATPI Ltd., BCD Travel Services BV, CL EVENTS AND WEDDINGS, Clarion Events Ltd., CS Ellis, Cvent Holding Corp., DRP Holdings Ltd., Entertaining Asia Ltd., Event Rhythm, Group Seven Events Ltd., Liberty Media Corp., Questex Media Group LLC, Regpack Inc., RELX Plc, Riviera Events, Theism Events, and The Freeman Co.
Key Market Trends Fueling Growth
The Events Industry encompasses a wide range of public gatherings, from business objectives such as conferences, exhibitions, seminars, and corporate events, to celebrations of achievements and entertainment. This industry caters to diverse audiences, including corporate organizations, public entities, and non-governmental organizations (NGOs). Events serve various purposes, such as promotions, fundraising initiatives, sports events, festivals, and trade shows. Business events, like conferences and exhibitions, provide a hands-on learning environment for participants, fostering discussions, interactions, and knowledge exchange. They offer significant financial burdens with intricacies like venue costs, event rentals, entertainment expenses, and production costs. Music performances and art performances are integral to the entertainment industry, with music concerts, music festivals, and music conferences featuring international music professionals and performing artists. The sports sector includes sports events, professional sports organizations, and fantasy sports, with telecasting/broadcasting rights and sports sponsorships playing crucial roles. Virtual events and hybrid events have gained popularity in the digital evolution, allowing for cost-effective, easily accessible experiences through smartphones, desktop apps, and mobile apps. Event logistics, registration, ticketing processes, and attendee experiences are essential components of event organization, ensuring customer satisfaction and real-time communication tools. The Events Industry is segmented into various sectors, including corporate events & seminars, music & art performances, sports competitions, and public organizations & NGOs. Event sponsorships are essential for businesses seeking brand loyalty, customer engagement, and positive impressions. Overall, the industry continues to evolve, with emerging technologies and event management companies adapting to societal needs.
Virtual events in the education sector are gaining popularity as an effective and cost-efficient method for delivering training sessions. These events allow students to access learning materials from qualified instructors at their convenience, regardless of location. Virtual classrooms utilize game dynamics to maintain student engagement and develop time management skills. Additionally, conferencing features enable interactive sessions between students and faculty members, while social media integration enhances networking opportunities. This innovative approach to education reduces expenses and broadens access to quality instruction.
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Market Challenges
The Events Industry encompasses public gatherings for business objectives, celebrations of achievements, entertainment, and support for community causes. This industry includes conferences, exhibitions, corporate events, seminars, promotions, fundraising initiatives, sports events, festivals, trade shows, and more. Corporate organizations, public entities, and non-governmental organizations (NGOs) host these events for diverse audiences to meet societal needs. Business events offer a hands-on learning environment, discussions, interactions, and knowledge exchange. They aim for financial profitability and positive impressions. Challenges include significant expenditures, intricacies, and communication complexities. The Entertainment Industry intertwines with Events, featuring music concerts, art performances, and sports events. Virtual events, hybrid events, and sponsorships are increasingly popular. Event organization involves event planning, registration, ticketing processes, attendee experiences, and customer satisfaction. Digital evolution impacts the industry with smartphones, desktop apps, and mobile apps. Real-time communication tools, internal processes, international collaborations, and event logistics are essential. The Events Industry is segmented into B2B, B2C, large enterprises, and various event types like corporate events & seminars, music & art performances, and sports competitions.Open-source virtual events pose a significant challenge to commercial enterprise virtual event vendors due to their cost-effectiveness. These software solutions can be downloaded and used on various platforms without any purchasing or licensing fees. Open-source options, such as OpenSim, VirtualBox, and Xen Project, offer basic features comparable to proprietary virtual events. Micro and small-scale enterprises, as well as individual users, prefer open-source virtual events for their affordability. The availability of these free alternatives limits the market for proprietary virtual event providers.
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Segment Overview
This events industry market report extensively covers market segmentation by
TypeCorporate Events And SeminarMusic ConcertFestivalSportsOthersSourceSponsorshipTicket SaleOthersGeographyEuropeNorth AmericaAPACMiddle East And AfricaSouth AmericaRevenue TypeTicket SaleSponsorshipFood And BeverageAdvertisingMerchandise SalesMembership FeesParticipation FeesMedia And Licensing RevenueOthersAge GroupBelow 20 Years21 To 40 YearsAbove 40 YearsEvent LocationTier 1 CitiesTier 2 CitiesTier 3 Cities
1.1 Corporate events and seminar- The corporate events and seminars segment of the events industry market is experiencing notable growth due to the complete digitization of core event management processes and the increasing importance of customer-centricity. This segment caters to end-users like private organizations, businesses, corporations, trading associations, educational institutions, and political parties. By outsourcing event planning, these organizations can reduce operational costs by approximately 30%. Services provided include research, venue selection, hotel reservations, transportation, food and entertainment arrangements, site visits, and event execution. Despite this growth, the market share of the corporate events and seminars segment is decreasing due to the expansion of other industries, such as corporations, music, and concerts. Nevertheless, professional development conferences, strategic planning meetings, and annual shareholder meetings continue to contribute significantly to the overall growth of the corporate events and seminars segment. These factors are expected to fuel the expansion of the global events industry market throughout the forecast period.
Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2025-2029) and historic data (2019 – 2023)
Research Analysis
The Events Industry encompasses a vast array of public gatherings, each with unique business objectives. From celebrations of achievements and entertainment to support for community causes, conferences, exhibitions, corporate events, seminars, promotions, and fundraising initiatives, Events serve various purposes. Business profitability is a significant factor, with transactions taking place through online booking and phone calls. Time and place are crucial elements, ensuring smooth execution and maximum impact. Music and art performances, sports, festivals, and trade exhibits cater to diverse populaces. The Events Industry is a dynamic and vibrant sector, bringing people together for a myriad of reasons.
Market Research Overview
The Events Industry encompasses a wide range of public gatherings, serving various business objectives and societal needs. These events include celebrations of achievements, entertainment spectacles, support for community causes, conferences, exhibitions, corporate events, seminars, promotions, fundraising initiatives, sports events, festivals, trade shows, and more. Participants engage in discussions, interactions, and learning opportunities, while organizers manage the intricacies and significant expenditures. Business entities, public organizations, non-governmental organizations (NGOs), and diverse audiences come together in this vibrant sector. Events serve various purposes, from knowledge exchange and networking to marketing and brand loyalty. The entertainment industry, including music concerts, art performances, and sports, plays a significant role. Virtual events, hybrid events, and sponsorships have become increasingly popular, with organizers leveraging software, platform, and B2B/B2C organizations for cost-effective and easily accessible solutions. Real-time communication tools and digital evolution facilitate seamless event logistics, registration, ticketing processes, and attendee experiences. The Events Industry caters to large enterprises, professional sports organizations, and international collaborations, with various segments, including corporate events & seminars, conferences & exhibitions, promotion & fundraising, music & art performances, and sporting competitions. Overall, the industry continues to evolve, adapting to emerging technologies and the ever-changing needs of its diverse clientele.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
TypeCorporate Events And SeminarMusic ConcertFestivalSportsOthersSourceSponsorshipTicket SaleOthersGeographyEuropeNorth AmericaAPACMiddle East And AfricaSouth AmericaRevenue TypeTicket SaleSponsorshipFood And BeverageAdvertisingMerchandise SalesMembership FeesParticipation FeesMedia And Licensing RevenueOthersAge GroupBelow 20 Years21 To 40 YearsAbove 40 YearsEvent LocationTier 1 CitiesTier 2 CitiesTier 3 Cities
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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U.S. Quartz Workers: Strong Safeguard Remedies Needed to Save 100,000 American Manufacturing Jobs
Published
59 minutes agoon
July 23, 2026By
WASHINGTON, July 23, 2026 /PRNewswire/ — The Quartz Manufacturers Alliance for America (QMAA) released a powerful video featuring quartz manufacturing workers from across the country calling for free and fair trade policies to save 100,000 American jobs. QMAA, a coalition of leading U.S.-based quartz slab manufacturers, are calling for strong safeguard remedies after the U.S. International Trade Commission (ITC) found a huge flood of foreign imports had caused tremendous injury to the domestic quartz industry.
QMAA members are urging the Trump Administration to build on the ITC’s strong recommendation and address this major flood of quartz imports with a Tariff of 50% and a Reshoring Import Cap of 141 million square feet on imported quartz surface products. This will ensure a reshoring of the good-paying U.S. quartz manufacturing jobs stolen by companies who cheat U.S. trade law, distort competition and are decimating U.S. quartz manufacturing. Together, these trade remedies will provide the relief necessary to save the 100,000 jobs supported by the U.S. quartz industry.
The video features workers from LX Hausys, Guidoni USA and Cambria Company and is available here:
Save 100,000 American Quartz Jobs
Quotes from QMAA Quartz Manufacturing Workers
“This facility used to be a Husqvarna plant. Husqvarna closed down due to cheap foreign imports. There were over 1,000 people working here and all of a sudden…I’m worried I may see the same thing take place again.”
-Raymond Mack, Production Operator, Guidoni USA, Helena-McRae, GA
“Foreign countries, mainly China, Thailand, Malaysia, Vietnam, Indonesia, have been circumventing and cheating the American market. We believe in the industry. We believe in the American working power. We just want to level the playing field, make it fair for everyone and everyone will benefit.”
– Daniel Vas de Melo SA, Business Development Manager, Guidoni USA, McRae-Helena, GA
“In order for us to continue to compete, we need a strong Tariff and Import Cap on imported quartz surfaces. That will ensure we can play on an even playing field. That’s all we’re asking for. I would hate to see cheap, imported quartz have a negative impact on families such as mine and the other families that we employ here.”
– Mike Morici, Vice President – LX Hausys, Adairsville, GA
“The surge of foreign imports has shocked the U.S. economy, and the market for surfaces. It’s taken prices down to unsustainably low levels for any domestic supplier. The result of that is we’re not producing as much as we should, we can’t hire as many people as we would like to, and we can’t grow our business in the way that we and our peers in the U.S. want to grow.”
– Andrew Eich, President and Chief Operating Officer, Cambria
“As these foreign imports flood the market, we lose the ability to create and sustain jobs that ensure good paying conditions for manufacturing workers. There will be over 100,000 jobs that have the strong potential to go away.”
– Jack Sundry, SVP Core and Lexus – Cambria, Southern Minnesota
Background
In September 2025, QMAA filed a Global Safeguard petition with the U.S. International Trade Commission (ITC) under Section 201 of the U.S. Trade Act of 1974. The ITC’s thorough investigation found serious injury to the domestic industry caused by a massive import surge designed to undercut American businesses. Quartz imports have surged by 78.3% within the past five years, leading to a nearly 20% decline in domestic production, factory closures and major job reductions.
A final safeguard decision from the United States Trade Representative is expected by Aug. 1, 2026.
About the Quartz Manufacturing Alliance for America:
QMAA is a coalition of U.S.-based, American quartz slab manufacturing factories, united with other industry leaders to support and strengthen the American quartz industry. QMAA is committed to ensuring a free and fair, competitive marketplace born of free enterprise that provides the opportunity to compete on a level playing field for American quartz slab manufacturing factories and their valued workers. We also believe this effort will have a positive impact throughout the entire quartz surfacing industry, including to the strong benefit of American stone fabrication shops and upstream suppliers of quartz minerals and resin. Learn more at: https://www.qmaa.org/
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SOURCE Quartz Manufacturing Alliance of America
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Databricks and Microsoft expand partnership to help enterprises bring business context to enterprise AI
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July 23, 2026By
Databricks and Microsoft extend strategic partnership through the 2030s to scale enterprise AIDatabricks deepens its bet on Azure, growing its use of Azure Databricks to run its own core business operations and analytics, while both companies advance native integration across the Microsoft stack, including Databricks Genie and Microsoft 365Databricks increases its use of Microsoft Azure Cobalt to improve performance and efficiency
REDMOND, Wash. and SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Microsoft Corp. and Databricks on Wednesday announced an expansion of their decade-long strategic partnership, extending into the 2030s. Databricks will deepen its use of Azure Databricks to run core business operations and build its unified lakehouse, while leveraging Azure Cobalt, Microsoft’s next-generation Arm-based infrastructure, to improve performance and efficiency. Microsoft will also continue integrating Databricks Data and AI platform across its products, bringing capabilities like Genie, Databricks’ AI co-worker, directly into customer workflows. Together, the companies are helping enterprises build AI grounded in their own business context with the cost efficiency, control and choice needed to scale successfully.
Enterprises want AI that understands their customers, products, operations, metrics and business processes, all while running securely where work happens. Yet, most still struggle to connect AI to trusted business knowledge, govern models and agents consistently, and control costs. Microsoft and Databricks are helping customers close that gap:
“For nearly a decade, Databricks and Microsoft have helped enterprises innovate with data and AI,” said Ali Ghodsi, Co‑Founder and CEO of Databricks. “Today, our partnership is stronger than ever. With Databricks Genie and Unity AI Gateway deeply integrated across Microsoft’s products, we’re helping enterprises unify their data and ground AI in business knowledge. This lets customers get the full benefits of agents and models while controlling costs and ensuring governance.”
“The next generation of AI will be defined by how effectively organizations turn their unique knowledge into intelligence,” said Judson Althoff, CEO, Microsoft Commercial Business. “Microsoft and Databricks are helping customers connect data, AI and business context to accelerate decision-making and drive measurable impact. With Databricks deepening its investment in Azure Databricks and Azure Cobalt-powered infrastructure, customers will benefit from greater performance, efficiency and scale for their most demanding workloads. Databricks’ decision to run its own core business operations on Azure Databricks also gives customers confidence in a platform proven at enterprise scale.”
Databricks runs core business operations on Azure Databricks
As part of this latest deal, Databricks deepens its commitment to Azure, running its own core business operations and analytics on Azure Databricks, using the very platform it delivers to customers at scale.
Advancing performance with Azure Cobalt
Databricks will also expand its use of Azure Cobalt, Microsoft’s next-generation Arm-based infrastructure, to improve performance and efficiency for agentic and data-intensive workloads. Databricks currently uses Cobalt 100 and plans to adopt Cobalt 200, which delivers up to 50% better performance and includes memory encryption enabled by default.
Deep integrations for Databricks Genie and Unity AI Gateway with Microsoft product stack
By combining the Databricks Data + AI Platform with Azure’s global scale, customers can accelerate AI transformation while maintaining control and reliability. As a native Azure service, Azure Databricks makes its AI capabilities available directly within customers’ existing Microsoft environment, grounding and operating agents on enterprise data with Genie and Genie Ontology, and governing models, agents and cost through Unity AI Gateway. Deeply integrated across the Microsoft ecosystem spanning Microsoft Entra, Azure Data Lake Storage, Azure security, Microsoft OneLake, Power BI, Microsoft Purview, Microsoft Foundry, Power Platform, Microsoft 365, Teams and Copilot, these capabilities bring governed, real-time data and AI into business workflows, giving organizations the context, control, choice and cost efficiency needed to drive impact.
Continued investment is evident from our recent announcements with Databricks at Data + AI Summit in June.
Customer impact with Azure Databricks
The deepened collaboration strengthens support for joint customers running data, analytics and AI workloads on Azure Databricks, delivering improved performance, security, AI governance and enterprise readiness. Thousands of customers, including Banco Bradesco, the Cincinnati Reds, Electrolux, SMBC and Unilever, already use Azure Databricks to run critical workloads and scale AI with confidence.
Read more on the proven business value of the Databricks and Microsoft partnership on the Microsoft Azure blog.
About Databricks
Databricks is the Data and AI company. More than 20,000 organizations worldwide — including AT&T, Bayer, BMW Group, HSBC, T-Mobile, Unilever, and 70% of the Fortune 500 — rely on Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.
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Harness and Kong Expand Strategic Partnership to Deliver Comprehensive API and AI Security
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Joint solution extends proven API gateway security to the AI era — with automated AI discovery and runtime AI protection
SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Harness, the AI Software Delivery Platform™ company, and Kong Inc., a leading developer of API and AI connectivity technologies, today announced an expansion of their strategic partnership to address the growing security challenges posed by AI-driven architectures, autonomous agents, and Model Context Protocol (MCP) deployments.
According to The State of AI-Native Application Security 2025 report, as enterprises race to deploy AI at scale, 62% have no visibility into where LLMs are in use across their environment, and 74% say AI sprawl will outpace API sprawl when it comes to risk — making embedded, infrastructure-level security more critical than ever. And companies are now deploying agents into their operations at an exponentially increasing rate, making it a necessity to protect the agents themselves and the systems interacting with those agents.
The two companies are extending their joint solution from Kong API Gateway to also include Kong AI Gateway, bringing Harness’s AI security intelligence directly into the AI infrastructure layer and enabling enterprises to discover, monitor, and protect every agent, AI asset, LLM-powered service, and MCP-connected workflow that traverses it.
A Proven Foundation: Harness and Kong API Gateway
Harness and Kong have been jointly trusted by enterprises to deliver best-in-class API security for years. The existing Harness and Kong API Gateway integration provides:
Comprehensive API traffic visibility and behavioral analysis across all Kong-managed servicesReal-time detection and blocking of API threats, including OWASP API Security Top 10 risks, credential stuffing attacks, and business logic abuseContinuous sensitive data tracking to identify PII exposure and regulatory riskZero-friction deployment alongside existing Kong configurations
This new offering of the AI Gateway solution applies the same level of security depth to AI infrastructure, ensuring that security teams are not left behind as their organizations adopt AI and agentic operations.
“Our partnership with Harness has given joint customers production-grade API security that works with the way they build, not against it,” said Ken Kim, Senior Vice President, Business Development at Kong Inc. “Extending to include Kong AI Gateway is a natural next step. The same enterprises are now moving AI into production through our gateway and need the same depth of visibility and control they’ve come to rely on for their APIs for all AI traffic types including LLM, MCP, and A2A. That’s exactly what this delivers and is crucial for organizations scaling in the agentic era.”
The New Frontier: Kong AI Gateway and Harness AI Security
As enterprises accelerate AI adoption, the attack surface has fundamentally shifted. AI agents, LLM-powered microservices, and MCP-enabled integrations introduce new vectors that traditional security tools were not designed to address. Unlike traditional software, AI agents are non-deterministic — the same agent can behave differently on consecutive runs, making it impossible to secure them the way you’d secure a static API. The new Harness and Kong AI Gateway integration directly tackles these challenges across two critical domains: AI discovery and AI protection.
AI Discovery
Harness automatically inventories every AI asset, API, MCP server, tool, prompt, and resource routed through Kong AI Gateway — providing security teams with a continuously updated catalog of their AI attack surface. No manual documentation. No blind spots.
AI Protection
Harness applies behavioral analysis and anomaly detection to AI traffic in real time, identifying prompt injection attacks, data exfiltration through AI responses, jailbreaking, malicious code in prompts, and other AI-specific threats. Enterprises gain the same depth of observability and protection for their agents and AI workloads that they already rely on for traditional APIs, with full prompt and response details available for incident investigation and inline policy enforcement through Kong AI Gateway.
“Shadow AI has become the defining security blind spot for enterprises today. Traditional tools were built for static code and predictable systems, not for adaptive AI models, agent-to-agent communication, and MCP-connected workflows that evolve continuously,” said Rahul Sood, GM of Application Security at Harness. “This integration of Harness AI Security with Kong puts security intelligence directly into the connectivity layer where AI traffic flows. Joint customers now have the visibility and control they need to move fast without losing sight of what’s happening across their AI infrastructure.”
Availability
The Harness and Kong API Gateway integration is generally available today for all joint customers. The Kong AI Gateway integration, including AI Discovery and AI Protection, is also generally available now. Joint customers can contact their account team or request a demo.
About Harness
Harness is the AI Software Delivery Platform™ company, enabling engineering teams to build, test, and deliver software faster and more securely. Powered by Harness AI and the Software Delivery Knowledge Graph, the platform brings intelligent automation to every stage of the software delivery lifecycle after code — removing toil and freeing developers from manual, repetitive work. Companies like United Airlines, Morningstar, and Choice Hotels use Harness to accelerate releases by up to 75%, cut cloud costs by 60%, and achieve 10x efficiency across DevOps. Based in San Francisco, Harness is backed by Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, and Citi Ventures.
About Kong
Kong Inc., a leading developer of API and AI connectivity technologies, is building the connectivity layer of AI. Trusted by the Fortune 500® and AI-native startups alike, Kong’s unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud. For more information, visit www.konghq.com.
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