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Data Analytics Market to Grow by USD 288.7 Billion from 2025-2029, Driven by Tech Adoption in Operations, Report on Market Evolution Powered by AI – Technavio

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NEW YORK, Feb. 14, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global data analytics market size is estimated to grow by USD 288.7 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 14.7% during the forecast period. Extensive use of modern technology in company operations is driving market growth, with a trend towards prevalence of internet and increased use of linked and integrated technologies. However, integration of data from different sources poses a challenge. Key market players include Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Fair Isaac Corp., Google LLC, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., and Zoho Corp. Pvt. Ltd..

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Forecast period

2025-2029

Base Year

2024

Historic Data

2019 – 2023

Segment Covered

Component (Services, Software, and Hardware), Deployment (Cloud and On-premises), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

Region Covered

North America, Europe, APAC, Middle East and Africa, and South America

Key companies profiled

Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Fair Isaac Corp., Google LLC, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., and Zoho Corp. Pvt. Ltd.

Key Market Trends Fueling Growth

The data analytics market is experiencing significant growth with key players like Orbital Insight, Carahsoft Technology Corp, Google, and others leading the way. Orbital Insight provides satellite imagery and data analytics for trade markets, while Carahsoft offers data analytics tools for government agencies and healthcare data research. Google’s TerraScope offers traffic trend and demand forecasting for various sectors including e-commerce, banking, and IT services. Google’s GA4 and Google Ads campaigns provide cross-product access management for advertising and customer service analytics. Data security concerns continue to be a focus with the rise of big data and the use of social media platforms for marketing strategies. Predictive, prescriptive, and descriptive analytics are essential for businesses to gain insights into customer behavior and differentiate from competitors. New business prospects include text analytics, social media, and mobile technology. Real-time security is crucial to prevent data loss incidents and cyberattacks. The market is also seeing opportunities in procurement efficiency, enterprise resource planning, supply chain management, human resource management, database management, and cloud or on-premises solutions. Mobile technology, including internet-connected mobile devices like smartphones and tablets, is driving the consumption of data. Unstructured data and analytical tools are essential for businesses to make informed decisions and improve business processes. The market is expected to continue growing with the increasing use of data analytics in various industries. 

The proliferation of the Internet and advanced Internet services have led to a substantial increase in data generation. Globalization and economic expansion are key drivers of this trend, as more touchpoints emerge and organizations seek to understand consumer behavior. This has resulted in a growing need for data collection and analysis. Consequently, companies are hiring data scientists and analysts to manage and derive insights from their expanding data sets. Additionally, the potential for revenue generation through data analytics is a significant motivator for adoption. 

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Market Challenges

The data analytics market is experiencing significant growth as businesses and organizations across various industries, including trade markets, healthcare, government agencies, banking, e-commerce, IT services, and more, seek to gain valuable insights from their data. Companies like Orbital Insight and Carahsoft Technology Corp are leading the way with innovative data analytics tools for forecasting trends in industries like trade and traffic. Google, with its GA4 and Google Ads campaigns, offers powerful data analytics capabilities for marketing and customer service. However, challenges persist in managing cross-product access, ensuring data security, and addressing data security concerns, particularly in relation to social media platforms and mobile technology. Big data market trends include the use of predictive and prescriptive analytics, text analytics, and real-time security. New business prospects lie in areas like fraud and security intelligence, data mining, and supply chain management. Data consumption is on the rise, driven by the increasing use of internet-connected mobile devices like smartphones and tablets. Cloud and on-premises solutions offer different advantages, and businesses must consider their specific needs when choosing a data analytics solution. Procurement efficiency and corporate growth are key opportunities for businesses in this market.Businesses today rely on extracting valuable insights from data to make informed decisions, reduce risks, and identify key consumer segments. However, collecting and consolidating data from various sources can be challenging for large corporations. Data exchanges and ecosystems offer solutions by enabling the centralized analysis of acquired data and ensuring data accuracy. The implementation and evolution of these tools vary based on the perceived value of data for different client groups. By utilizing data interchange and ecosystems, companies can effectively manage and leverage their data assets for optimal business performance.

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Segment Overview 

This data analytics market report extensively covers market segmentation by

ComponentServicesSoftwareHardwareDeploymentCloudOn-premisesGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

1.1 Services- In the Data Analytics Market, the Services segment is expected to experience significant growth during the forecast period. This growth can be attributed to the implementation and integration of service-oriented architectures (SOAs), which enable the seamless integration of applications. SOAs characterize services as logical representations of repetitive operations with specific outcomes. These services are self-contained, with interfaces that define how data is communicated. Additionally, the importance of effective customer service cannot be overstated. The Training and Support service segment ensures that employees are equipped with the necessary skills and knowledge to enhance customer satisfaction. This includes roles such as customer service agents, sales engineers, and field service technicians. Furthermore, Consulting services, which provide professional services like implementation, configuration, custom development, and training, contribute to the market’s growth. Overall, these factors underscore the importance of services in the Data Analytics Market.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2025-2029) and historic data (2019 – 2023) 

Research Analysis

The Data Analytics market is experiencing exponential growth due to the increasing demand for data-driven insights across various industries. This market encompasses solutions for forecasting trends in trade markets, healthcare data, and research analysis, among others. Orbital Insight and TerraScope are notable players in this space, offering advanced analytics tools for traffic trend forecasting and demand forecasting, respectively. Google, with its GA4 and Google Ads campaigns, is a major player in digital advertising and data analytics. Cross-product access management is a crucial aspect of data analytics, ensuring secure access to data for IT services, government agencies, banking, e-commerce, and other sectors. Data security concerns are a top priority, driving the need for advanced data analytics tools and social media analytics for platforms like Google Ads and social media. The big data market continues to expand, fueled by the growing demand for email campaigns, customer service analytics, and e-commerce sector insights.

Market Research Overview

The Data Analytics market is experiencing exponential growth due to the increasing demand for insights from various sectors such as trade markets, healthcare, research analysis, government agencies, banking, e-commerce, IT services, and more. Data analytics tools are being used for forecasting trends in traffic, demand, and consumer behavior, providing valuable insights for advertising campaigns, product promotions, and business processes. The market encompasses various types of analytics including Predictive, Prescriptive, Descriptive, Customer, Data Management, Fraud & Security Intelligence, Data Mining, Data Monitoring, and Text analytics. Mobile technology, including internet-connected mobile devices like smartphones and tablets, is driving new business prospects in the big data market. However, with the increasing consumption of data comes data security concerns. Real-time security measures are essential to prevent data loss incidents and cyberattacks. Cloud and on-premises solutions offer different advantages, and the choice between them depends on the specific needs of the organization. Key market opportunities include cross-product access management, social media analytics, email campaigns, customer service analytics, and enterprise resource planning. Supply chain management, human resource management, database management, and various other business processes are also being transformed through data analytics. Overall, the data analytics market is a dynamic and evolving landscape, offering numerous opportunities for innovation and growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentServicesSoftwareHardwareDeploymentCloudOn-premisesGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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As ADA Anniversary Approaches, University of Phoenix Survey Highlights AI’s Potential to Advance Accessibility in Work and Learning

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Survey conducted by The Harris Poll on behalf of University of Phoenix finds among those already using AI in the workplace, 60% say AI has improved their knowledge of and ability to use accessibility standards and guidelines.

PHOENIX, July 24, 2026 /PRNewswire/ — As artificial intelligence becomes part of how people work, learn and solve problems, a new University of Phoenix survey conducted by The Harris Poll finds that recent working learners see meaningful opportunities for AI to support accessibility. The survey was designed to understand the impact of AI in the workplace and learning environments on accessibility, defined as ensuring digital content, tools and resources, including AI tools and output, are usable by people with different abilities through inclusive design, use of assistive technology or conformance with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG). The findings are being released ahead of the 36th anniversary of the Americans with Disabilities Act (ADA) on July 26.

The survey, conducted among 1,019 U.S. employed adults who completed a professionally presented training or school course in the past 12 months (“recent working learners”), found that, among workers already using AI in the workplace, 3 in 5 (60%) say AI has improved their knowledge of and ability to use accessibility standards and guidelines, including nearly 1 in 5 (19%) who report significant improvement. 

While the findings point to optimism about AI’s accessibility potential, they also reveal an opportunity for clearer organizational guidance: 45% of respondents say accessibility is absent from, unclear in, or they are uncertain whether it is covered by their workplace AI policies.

“The reality is that accessibility benefits everyone,” shares Kelly Hermann, Vice President of Accessibility and Student Affairs at University of Phoenix. “If accessibility is built in from the beginning, organizations are more likely to create AI-enabled environments that are universally usable. Clearer content, better summaries, accurate captions, and multiple formats can help workers and learners with disabilities, but they also help busy adults, multilingual learners, mobile users, and anyone trying to absorb information quickly.”

Key findings from the survey include:

Workers see AI’s accessibility potential: 89% of recent working learners identify workflows that could benefit from AI and accessibility tools, especially creating accessible documents, presentations, websites or learning materials (38%), presenting information in different formats such as plain language, audio, summaries or translations (33%), and training employees or learners on accessibility practices (30%).AI may help build accessibility awareness: Among those already using AI in the workplace, 60% say AI has improved their knowledge of and ability to use accessibility standards and guidelines.Accessibility is not always clear in workplace AI policies: 45% of recent working learners say accessibility is absent from, unclear in, or they are uncertain whether it is covered by their workplace AI policies.AI tools may not yet fully support different access needs: Among those who use workplace AI tools, only about a quarter of survey respondents (27%) say AI tools available through their workplace or professional learning environment support people with disabilities very well.Human oversight remains important: 36% of recent working learners say human review for important decisions or high-impact work should be part of responsible AI use at work or school.Workers also recognize how AI and accessibility can have an impact on their own career journey: 90% of recent working learners identify AI and accessibility skills that would be valuable in their current or desired career field, including 45% who see value in understanding when AI-generated content needs human review.

Why accessibility is essential to responsible AI adoption

As AI tools are used to draft documents, summarize information, generate captions and transcripts, create image descriptions, support learning and assist with workplace tasks, accessibility becomes central to responsible use. Poorly implemented AI can also create or amplify barriers, including inaccessible content, inaccurate summaries, biased outputs and tools that do not work effectively with assistive technologies.

“Responsible AI is not only about productivity,” Hermann said. “It is about whether the technology works for the people who need to use it. AI can help create more accessible materials and more flexible ways to engage with information, but it still requires clear policies, practical training and human judgment to make sure the outputs are accurate, applicable and usable.”

What the findings mean for employers and educators

The survey suggests that organizations have an opportunity to align AI adoption with supportive design, accessibility practices and workforce training. Employers and educators can take immediate steps by:

Naming accessibility directly in AI policies and guidance.Choosing AI tools with accessibility and assistive technology compatibility in mind.Training workers and learners to create, check and improve accessible AI-generated content.Making support pathways clear for people who experience barriers using AI tools.Keeping human review in place for important decisions, high-impact work and accessibility-sensitive outputs.

The survey also found workers want practical AI training. The most helpful resources identified by recent working learners include real-world examples from their field or industry (36%), hands-on practice using realistic workplace scenarios (34%) and step-by-step demonstrations of common tasks (33%).

Accessibility insights from University of Phoenix

Hermann shared the survey findings ahead of the ADA anniversary in recent media interviews. Hermann oversees the University’s accessibility initiative, including evaluation and remediation of curricular resources, the Center for Access, Resources, Engagement and Support Services (CARES), and the Office of Collaborative Learning and Educational Engagement. Her work focuses on fostering accessible and welcoming educational environments for students, faculty and staff.

Hermann’s office at University of Phoenix also convenes accessibility conversations through initiatives such as Access Amplified™, a free, annual virtual event focused on advancing digital accessibility in web development. The event brings together engineers, developers, designers, content authors and digital strategists for practical strategies and human-centered conversations that address the gap between coding practices and how users with assistive technology experience the web.

About the survey

The survey was conducted online within the United States by The Harris Poll on behalf of University of Phoenix from June 22–29, 2026, among 1,019 employed adults ages 18 and older who have taken a professionally presented training or a school course in the past 12 months, referred to as “recent working learners.” Data were weighted where necessary by age, gender, race/ethnicity, region, education, employment, marital status, household size, household income and smoking status to bring them in line with their actual proportions in the population.

Respondents for this survey were selected from among those who have agreed to participate in surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 3.8 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.

Review the complete survey at phoenix.edu/aiaccessibility.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu. 

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Mastech Digital to Announce Second Quarter 2026 Financial Results; Participate in Upcoming Investor Conference

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PITTSBURGH, July 24, 2026 /PRNewswire/ — Mastech Digital, Inc. (NYSE American: MHH) (“Mastech Digital”), a leading provider of Digital Transformation IT Services, today announced the date for the release of its financial results for the second quarter ended June 30, 2026, and its participation in an upcoming investor conference.

Second Quarter 2026 Earnings:

Mastech Digital will report its financial results for the second quarter 2026 before the market opens on Thursday, August 6, 2026. Management will host a live conference call and webcast at 9:00 a.m. Eastern Time on that day to discuss the Company’s financial performance and operating results.  The conference call will be hosted by Nirav Patel, President and CEO, and Kannan Sugantharaman, Chief Financial and Operations Officer.

Those wishing to participate via webcast should access the call through Mastech Digital’s Investor Relations website at https://investors.mastechdigital.com. Those wishing to participate via telephone may dial in at 1-800-715-9871 (USA) or 1-646-307-1963 (International) with the passcode 7506988. The replay will be available via webcast through Mastech Digital’s Investor Relations website.

Upcoming Investor Conference:

Mr. Sugantharaman will host a fireside chat at the Sidoti Micro-Cap Investor Conference on Wednesday, August 19, 2026, at 9:15 a.m. Eastern Time.

Mastech Digital management is scheduled to host virtual one-on-one and small group meetings with investors during the conference on August 19-20, 2026. Investors interested in arranging a meeting should contact their Sidoti representative or reach out to the Mastech Digital investor relations team at investors@mastechdigital.com.

About Mastech Digital, Inc.

Mastech Digital (NYSE American: MHH) is a leading provider of Digital Transformation IT Services. The Company offers Data Management, Analytics & AI Solutions, and IT Staffing Services with a digital-first approach. A minority-owned enterprise, Mastech Digital is headquartered in Pittsburgh, PA, with offices across the U.S., Canada, Europe, and India. Visit us at www.mastechdigital.com.

Investor Relations Contact:
investors@mastechdigital.com 

 

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SOLAI Limited Announces Extraordinary General Meeting

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AKRON, Ohio, July 24, 2026 /PRNewswire/ — SOLAI Limited (NYSE: SLAI) (“SOLAI” or the “Company”) (previously known as “BIT Mining Limited”), a technology-driven personal AI and digital infrastructure provider, today announced that it will hold its extraordinary general meeting of shareholders at 428 South Seiberling Street, Akron, Ohio, US on August 14, 2026 at 10:00 a.m., New York time.

Holders of record of ordinary shares and preference shares of the Company at the close of business on July 20, 2026, New York time (the “Record Date”) are entitled to receive notice of, and to attend and vote at, the extraordinary general meeting or any adjournment thereof. Holders of the Company’s American Depositary Shares (“ADSs”) who wish to exercise their voting rights for the underlying ordinary shares must act through the depositary of the Company’s ADS program, Deutsche Bank Trust Company Americas.

The notice of the extraordinary general meeting, which sets forth the resolutions to be submitted to shareholder approval at the extraordinary general meeting is available on the Investor Relations section of the Company’s website at https://ir.solai.com

About SOLAI Limited

SOLAI Limited (previously known as “BIT Mining Limited”) (NYSE: SLAI) (previously traded under “BTCM”) is a technology-driven personal AI and digital infrastructure provider. Building upon its historical legacy in digital asset mining and blockchain network operations, the Company is leveraging extensive experience in large-scale hardware deployment, data center operations, and high-performance computing to build the foundational infrastructure for personal AI computing and digital asset ecosystems globally.

For more information:

SOLAI Limited
ir@solai.com
ir.solai.com
www.solai.com 

Christensen Advisory
Jason Ng
Tel: +852-2117-0861
Email: solai@christensencomms.com 

 

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