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Data Analytics Market to Grow by USD 288.7 Billion from 2025-2029, Driven by Tech Adoption in Operations, Report on Market Evolution Powered by AI – Technavio

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NEW YORK, Feb. 14, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global data analytics market size is estimated to grow by USD 288.7 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 14.7% during the forecast period. Extensive use of modern technology in company operations is driving market growth, with a trend towards prevalence of internet and increased use of linked and integrated technologies. However, integration of data from different sources poses a challenge. Key market players include Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Fair Isaac Corp., Google LLC, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., and Zoho Corp. Pvt. Ltd..

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Forecast period

2025-2029

Base Year

2024

Historic Data

2019 – 2023

Segment Covered

Component (Services, Software, and Hardware), Deployment (Cloud and On-premises), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

Region Covered

North America, Europe, APAC, Middle East and Africa, and South America

Key companies profiled

Alteryx Inc., Amazon.com Inc., Datameer Inc., Dell Technologies Inc., Fair Isaac Corp., Google LLC, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mu Sigma, Oracle Corp., Rapidops Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., and Zoho Corp. Pvt. Ltd.

Key Market Trends Fueling Growth

The data analytics market is experiencing significant growth with key players like Orbital Insight, Carahsoft Technology Corp, Google, and others leading the way. Orbital Insight provides satellite imagery and data analytics for trade markets, while Carahsoft offers data analytics tools for government agencies and healthcare data research. Google’s TerraScope offers traffic trend and demand forecasting for various sectors including e-commerce, banking, and IT services. Google’s GA4 and Google Ads campaigns provide cross-product access management for advertising and customer service analytics. Data security concerns continue to be a focus with the rise of big data and the use of social media platforms for marketing strategies. Predictive, prescriptive, and descriptive analytics are essential for businesses to gain insights into customer behavior and differentiate from competitors. New business prospects include text analytics, social media, and mobile technology. Real-time security is crucial to prevent data loss incidents and cyberattacks. The market is also seeing opportunities in procurement efficiency, enterprise resource planning, supply chain management, human resource management, database management, and cloud or on-premises solutions. Mobile technology, including internet-connected mobile devices like smartphones and tablets, is driving the consumption of data. Unstructured data and analytical tools are essential for businesses to make informed decisions and improve business processes. The market is expected to continue growing with the increasing use of data analytics in various industries. 

The proliferation of the Internet and advanced Internet services have led to a substantial increase in data generation. Globalization and economic expansion are key drivers of this trend, as more touchpoints emerge and organizations seek to understand consumer behavior. This has resulted in a growing need for data collection and analysis. Consequently, companies are hiring data scientists and analysts to manage and derive insights from their expanding data sets. Additionally, the potential for revenue generation through data analytics is a significant motivator for adoption. 

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Market Challenges

The data analytics market is experiencing significant growth as businesses and organizations across various industries, including trade markets, healthcare, government agencies, banking, e-commerce, IT services, and more, seek to gain valuable insights from their data. Companies like Orbital Insight and Carahsoft Technology Corp are leading the way with innovative data analytics tools for forecasting trends in industries like trade and traffic. Google, with its GA4 and Google Ads campaigns, offers powerful data analytics capabilities for marketing and customer service. However, challenges persist in managing cross-product access, ensuring data security, and addressing data security concerns, particularly in relation to social media platforms and mobile technology. Big data market trends include the use of predictive and prescriptive analytics, text analytics, and real-time security. New business prospects lie in areas like fraud and security intelligence, data mining, and supply chain management. Data consumption is on the rise, driven by the increasing use of internet-connected mobile devices like smartphones and tablets. Cloud and on-premises solutions offer different advantages, and businesses must consider their specific needs when choosing a data analytics solution. Procurement efficiency and corporate growth are key opportunities for businesses in this market.Businesses today rely on extracting valuable insights from data to make informed decisions, reduce risks, and identify key consumer segments. However, collecting and consolidating data from various sources can be challenging for large corporations. Data exchanges and ecosystems offer solutions by enabling the centralized analysis of acquired data and ensuring data accuracy. The implementation and evolution of these tools vary based on the perceived value of data for different client groups. By utilizing data interchange and ecosystems, companies can effectively manage and leverage their data assets for optimal business performance.

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Segment Overview 

This data analytics market report extensively covers market segmentation by

ComponentServicesSoftwareHardwareDeploymentCloudOn-premisesGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

1.1 Services- In the Data Analytics Market, the Services segment is expected to experience significant growth during the forecast period. This growth can be attributed to the implementation and integration of service-oriented architectures (SOAs), which enable the seamless integration of applications. SOAs characterize services as logical representations of repetitive operations with specific outcomes. These services are self-contained, with interfaces that define how data is communicated. Additionally, the importance of effective customer service cannot be overstated. The Training and Support service segment ensures that employees are equipped with the necessary skills and knowledge to enhance customer satisfaction. This includes roles such as customer service agents, sales engineers, and field service technicians. Furthermore, Consulting services, which provide professional services like implementation, configuration, custom development, and training, contribute to the market’s growth. Overall, these factors underscore the importance of services in the Data Analytics Market.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2025-2029) and historic data (2019 – 2023) 

Research Analysis

The Data Analytics market is experiencing exponential growth due to the increasing demand for data-driven insights across various industries. This market encompasses solutions for forecasting trends in trade markets, healthcare data, and research analysis, among others. Orbital Insight and TerraScope are notable players in this space, offering advanced analytics tools for traffic trend forecasting and demand forecasting, respectively. Google, with its GA4 and Google Ads campaigns, is a major player in digital advertising and data analytics. Cross-product access management is a crucial aspect of data analytics, ensuring secure access to data for IT services, government agencies, banking, e-commerce, and other sectors. Data security concerns are a top priority, driving the need for advanced data analytics tools and social media analytics for platforms like Google Ads and social media. The big data market continues to expand, fueled by the growing demand for email campaigns, customer service analytics, and e-commerce sector insights.

Market Research Overview

The Data Analytics market is experiencing exponential growth due to the increasing demand for insights from various sectors such as trade markets, healthcare, research analysis, government agencies, banking, e-commerce, IT services, and more. Data analytics tools are being used for forecasting trends in traffic, demand, and consumer behavior, providing valuable insights for advertising campaigns, product promotions, and business processes. The market encompasses various types of analytics including Predictive, Prescriptive, Descriptive, Customer, Data Management, Fraud & Security Intelligence, Data Mining, Data Monitoring, and Text analytics. Mobile technology, including internet-connected mobile devices like smartphones and tablets, is driving new business prospects in the big data market. However, with the increasing consumption of data comes data security concerns. Real-time security measures are essential to prevent data loss incidents and cyberattacks. Cloud and on-premises solutions offer different advantages, and the choice between them depends on the specific needs of the organization. Key market opportunities include cross-product access management, social media analytics, email campaigns, customer service analytics, and enterprise resource planning. Supply chain management, human resource management, database management, and various other business processes are also being transformed through data analytics. Overall, the data analytics market is a dynamic and evolving landscape, offering numerous opportunities for innovation and growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentServicesSoftwareHardwareDeploymentCloudOn-premisesGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Melanie Siewert, Chief Marketing Officer at LHH, Joins the Exceptional Women Alliance (EWA)

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LOS ANGELES, May 8, 2026 /PRNewswire/ — The Exceptional Women Alliance (EWA) proudly welcomes Melanie Siewert, Chief Marketing Officer at LHH, into its distinguished community of influential women leaders. A seasoned global marketing executive, Siewert brings more than 20 years of experience transforming brands, building high-performing teams, and driving measurable growth across both B2B and B2C industries.

As Chief Marketing Officer of LHH, Siewert leads global marketing strategy across brand, demand generation, and customer experience. She plays a critical role in aligning marketing with business objectives and fostering strong collaboration with sales to enhance organizational performance and accelerate growth. Her leadership has been instrumental in shaping a modern, customer-centric brand and building a marketing function designed to deliver consistent, high-impact results across a complex global enterprise.

Throughout her career, Siewert has held senior leadership roles at prominent organizations including Truist Financial, Worldpay, Equifax, Whirlpool Corporation, and JPMorgan Chase. She is widely recognized for guiding enterprise brand strategy, leading complex mergers, scaling marketing operations, and delivering measurable gains in pipeline, revenue, and digital adoption.

Siewert’s expertise spans marketing strategy, customer engagement, brand development, sales enablement, and cross-functional leadership. Known for her empowering leadership style and strategic vision, she consistently builds high-performing teams that drive sustainable business growth while fostering collaboration and innovation.

Her accomplishments include:

Leading global marketing strategy for LHH, integrating brand, demand generation, and customer experience to drive business performance.Guiding enterprise brand transformations and go-to-market strategies across multiple global organizations.Driving measurable growth in pipeline, revenue, and digital engagement through data-driven marketing initiatives.Leading marketing efforts through complex mergers and organizational transformations.Serving as a two-time board chair and lifetime member of Strategic & Competitive Intelligence Professionals.Recognized as a Top Woman in Marketing by PRWeek.

“Melanie’s ability to translate complex market dynamics into clear, impactful strategies, combined with her commitment to building strong, collaborative teams, makes her an exceptional addition to EWA,” said Larraine Segil. “Her leadership and results-driven approach align seamlessly with the values of our sisterhood.”

Melanie shared “I’m honored to be part of the Exceptional Women’s Alliance and look forward to learning from the incredible women leaders who are dedicated to lifting other women and impacting the world at large.”

Siewert now joins a powerful and growing community of C-suite and board-level women leaders across disciplines who share a common goal: to support one another through confidential, life-long mentoring relationships and to enrich both their professional and personal lives.

About Exceptional Women Alliance (EWA)
The Exceptional Women Alliance (EWA) is an invitation-only peer mentorship organization where high-level Exceptional Women from across multiple industries are hand-selected and invested in, to grow, learn, share, and succeed. In addition to the achievement of significant success, the criteria for acceptance include character traits that are defining of the EWA Culture – Kindness, the Spirit of Generosity, Transparency, Gratitude, and Willingness to Share their knowledge. The Foundation is a powerhouse of peer-to-peer mentoring that provides guidance, deep connection, and leadership, propelling each woman to sustainable success—one woman at a time. The life-long program enables each participant to be connected as alumnae in the ever-expanding EWA global community, as their fellow women leaders continue to move into positions of significance.

Learn more at www.exceptionalwomenalliance.com

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Insurance Modernization at Risk as Workforce Strategies Fall Behind, Says Info-Tech Research Group

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Insurers are under pressure to modernize core systems while competing for scarce cloud, data, AI, and cybersecurity talent. Info-Tech Research Group’s new blueprint, Rebuild Your Talent Engine: Attract and Retain IT Talent in Insurance, outlines a practical framework to help insurance IT and HR leaders assess readiness, strengthen their employee value proposition, and retain the critical roles needed to accelerate transformation.

ARLINGTON, Va., May 8, 2026 /PRNewswire/ – Insurance modernization is increasingly being constrained by the people and capabilities required to deliver it, according to Info-Tech Research Group. The global research and advisory firm’s newly published blueprint, Rebuild Your Talent Engine: Attract and Retain IT Talent in Insurance, provides a structured approach to help insurers attract, retain, and mobilize the IT talent required to support digital transformation.

The firm’s research indicates that many insurers are trying to advance core system modernization while facing shortages in cloud, data, AI, and cybersecurity roles. At the same time, experienced legacy system experts are retiring, creating knowledge gaps that can slow delivery, increase operational risk, and deepen dependence on external partners.

“Insurance modernization cannot succeed if the workforce strategy behind it remains outdated,” says Vidhi Trivedi, senior research analyst at Info-Tech Research Group. “Insurers need an employee value proposition that reflects what both digital and legacy talent value today: flexibility, growth, purpose, and belonging. When organizations connect those expectations to the technology roadmap, they are better positioned to retain institutional knowledge, attract new capabilities, and move transformation forward with confidence.”

Key Workforce Risks Slowing Insurance Modernization

Info-Tech’s blueprint identifies several talent challenges that are limiting insurers’ ability to modernize effectively:

Critical digital skills remain difficult to attract and retain. Cloud engineers, data architects, cybersecurity specialists, and AI-capable technologists are essential to future-state systems, integration, and automation.Legacy expertise is leaving faster than it can be replaced. Core system knowledge remains vital to operations, compliance, and transition planning, yet many long-tenured experts are approaching retirement or feel disconnected from future-state roles.Rigid work models reduce access to high-demand talent. Digital professionals increasingly expect hybrid options, autonomy, modern delivery practices, and environments that support productivity and wellbeing.Growth pathways are not clearly connected to transformation needs. Without structured upskilling, internal mobility, and role progression, insurers risk losing employees to industries perceived as more innovative or career-accelerating.Employer branding often undersells insurance’s purpose and impact. The industry plays a critical role in protecting people, businesses, and communities, but that purpose is not always translated into a compelling technology career story.

Info-Tech’s Three-Phase Framework for Rebuilding the Insurance IT Talent Engine

To help insurers address these challenges, the Rebuild Your Talent Engine: Attract and Retain IT Talent in Insurance blueprint outlines a three-phase methodology:

Assess Talent Readiness for Modernization Success
Insurance IT and HR leaders identify modernization-critical roles, evaluate workforce pressure, assess EVP fit across key roles, and prioritize the roles that pose the greatest risk to transformation timelines.Build and Embed a Modern Employee Value Proposition
Organizations define a clear employer-employee value exchange, establish proof points across the four EVP pillars of flexibility, growth, purpose, and belonging, and activate targeted initiatives for priority roles.Develop and Present the EVP Impact Report
Leaders synthesize workforce insights, visualize progress, and present a measurable view of how EVP activation is improving retention, engagement, internal mobility, and readiness.

The resource also includes supporting tools, such as the EVP Diagnostic Tool, EVP Activation & Implementation Tool, and EVP Impact Report Template, that help insurers move from talent planning to measurable action.

“Too often, insurers view IT talent challenges as a capacity issue, when they are really a transformation risk,” explains Trivedi. ” “The insurers that move fastest will be those that know where critical capabilities are under strain, protect the expertise that increases operational resilience, and create clear pathways for employees to help shape the future of insurance from within.”

By applying Info-Tech’s framework outlined in the Rebuild Your Talent Engine: Attract and Retain IT Talent in Insurance blueprint, insurance leaders can better understand where people-related risks are highest, strengthen retention in critical roles, reduce long-term reliance on external partners, and build a more resilient technology organization. The firm’s research emphasizes that a modern EVP is not only an HR initiative but a strategic enabler of modernization success.

For exclusive and timely commentary from Info-Tech’s experts, including Vidhi Trivedi, and access to the complete Rebuild Your Talent Engine: Attract and Retain IT Talent in Insurance blueprint, please contact pr@infotech.com.

About Info-Tech Research Group

Info-Tech Research Group is the “get things done” partner for over 30,000 IT, HR, and marketing leaders worldwide. The fastest growing research and advisory firm, Info-Tech enables leaders to make well-informed decisions and transform their organizations through AI, strategic foresight, step-by-step methodologies, practical tools, industry-leading advisory, and training programs. For nearly 30 years, tens of thousands of private and public organizations have trusted Info-Tech to lead their most important initiatives through periods of change and deliver outcomes that truly matter.

To learn more about Info-Tech’s HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm’s SoftwareReviews platform.

Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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Caris Life Sciences Submits Application to New York State Department of Health for Caris Assure Blood‑Based Testing Authorization

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IRVING, Texas, May 8, 2026 /PRNewswire/ — Caris Life Sciences® (NASDAQ: CAI), a leading patient-centric next-generation AI TechBio company and precision medicine pioneer, today announced that it has submitted an application to the New York State Department of Health (NYSDOH) Clinical Laboratory Evaluation Program (CLEP), administered through the Wadsworth Center, seeking authorization to perform Caris Assure®, its blood‑based molecular profiling test, on specimens originating from New York State.

Caris Assure is a blood‑based molecular profiling test designed to support comprehensive biomarker analysis using a minimally invasive blood sample. Caris Assure uses circulating nucleic acids sequencing (cNAS) to analyze the whole exome (DNA) and whole transcriptome (RNA) of 22,000 genes. This comprehensive test identifies tumor alterations, clonal hematopoiesis (CH) and inherited variants, pharmacogenomic alterations, microsatellite instability (MSI) and tumor mutational burden (TMB).

The submission initiates the formal review process required by New York State for clinical laboratories seeking to perform testing on specimens collected from New York patients. Through the Wadsworth Center, CLEP conducts comprehensive reviews of laboratory permits and laboratory-developed tests to evaluate analytical validation, quality systems, personnel qualifications and compliance with applicable state regulations.

“Caris is committed to meeting the highest standards for laboratory quality, validation and regulatory compliance,” said David Spetzler, MS, PhD, MBA, President of Caris Life Sciences. “This submission of Caris Assure for review through the New York State Department of Health’s Wadsworth Center reflects our disciplined approach to expanding access to our technologies in a manner that demonstrates the rigor, responsibility and focus on the patient that define Caris Life Sciences and guide our work in the markets we serve.”

At this time, no determination has been made by NYSDOH, and Caris Assure is not authorized for use on blood-based specimens originating from New York State unless and until CLEP authorization is granted.

Caris operates a CAP-accredited, CLIA‑certified clinical laboratory and performs testing in jurisdictions where it is authorized to do so, in accordance with all applicable federal, state, and local regulations. Any future availability of Caris Assure in New York State will be contingent upon completion of the CLEP review process administered by the Wadsworth Center and receipt of the appropriate authorization.

About Caris Life Sciences
Caris Life Sciences® (Caris) is a leading, patient-centric, next-generation AI TechBio company and precision medicine pioneer actively developing and commercializing innovative solutions to transform healthcare. Through comprehensive molecular profiling (Whole Genome, Whole Exome and Whole Transcriptome Sequencing), advanced AI and machine learning, Caris has created the large-scale, multimodal clinico-genomic database and computing capability needed to analyze and further unravel the molecular complexity of disease. This convergence of next-generation sequencing, AI and machine learning technologies and high-performance computing provides a differentiated platform for developing the latest generation of advanced precision medicine diagnostic solutions for early detection, diagnosis, monitoring, therapy selection and drug development.

Caris was founded with a vision to realize the potential of precision medicine to improve the human condition. Headquartered in Irving, Texas, Caris has offices in Phoenix, New York, Cambridge (MA), Tokyo, Japan and Basel, Switzerland. Caris or its distributor partners provide services in the U.S. and other international markets.

Forward Looking Statements

This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995 and other federal securities laws. All statements other than statements of historical facts contained in this press release are forward-looking statements, including statements regarding our business, solutions, plans, objectives, goals, industry trends, financial outlook and guidance. In some cases forward-looking statements can be identified by words such as “may,” “will,” “should,” “would,” “expect,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “potential,” “contemplate,” “believe,” “estimate,” “predict,” or “continue” or similar expressions.

You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in these forward-looking statements are reasonable based on information currently available to us, we cannot guarantee that the future results, discoveries, levels of activity, performance or events and circumstances reflected in forward-looking statements will be achieved or occur. Forward-looking statements involve known and unknown risks and uncertainties, some of which are beyond our control. Risks and uncertainties that could cause our actual results to differ materially from those indicated or implied by the forward-looking statements in this press release include, among other things: our future financial performance, results of operations or other operational results or metrics; development, analytical and clinical validation, timing and performance of future solutions by us and our competitors; commercial market acceptance for our solutions, including acceptance of preventive as well as diagnostic testing paradigms, and our ability to meet resulting demand; the rapidly evolving competitive environment in which we operate; third-party payer reimbursement and coverage decisions related to our solutions; risks related to data management, storage, and processing capabilities and our ability to integrate and deploy artificial intelligence and advanced data analytics technologies; our ability to protect and enhance our intellectual property; regulatory requirements, decisions or approvals (including the timing and conditions thereof) related to our solutions, including our application for New York State Department of Health approval for Caris Assure; reliance on third-party suppliers; risks related to data security, patient privacy, and compliance with healthcare data protection regulations as well as potential cybersecurity threats to our data platforms; our compliance with laws and regulations; the outcome of government investigations and litigation; risks related to our indebtedness; and our ability to hire and retain key personnel as well as risks, uncertainties; and other factors described in the section titled “Risk Factors” and elsewhere in our Annual Report on Form 10-K filed on March 3, 2026, and in our other filings we make with the SEC from time to time. We undertake no obligation to update any forward-looking statements to reflect changes in events, circumstances or our beliefs after the date of this press release, except as required by law.

Caris Life Sciences Media:
Corporate Communications
CorpComm@CarisLS.com
214.294.5606 

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