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CULTURE+ Group Strengthens Leadership with Industry Veteran and Agency Founder Roberto Ramos as Group President to Expand its Cultural Intelligence® Offerings

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Group Also Welcomes Cultural Foresight & Branding Boutique Ideatelier+ into Its Growing Network, And Officially Launches CIEN + HEALTH

NEW YORK, Feb. 21, 2025 /PRNewswire/ — CULTURE+ GROUP has appointed Roberto Ramos Group President & Chief Brand Officer, a new position. Bringing extensive experience from leading agencies and as the founder of The Ideatelier, a global cultural foresight and branding boutique, Ramos joins the executive leadership team where he will guide strategic planning, creative direction, and growth initiatives across all member companies while integrating Ideatelier’s capabilities into the network, including creative capabilities from around the world, including Brazil.

Ramos joins CULTURE + GROUP at a pivotal moment, as the organization redefines the traditional agency model to include data analytics, business transformation, organizational design, and agile creative and innovation solutions and campaigns. This approach enables client partners and brands to leverage cultural and demographic shifts, using data to inspire creative solutions and drive incremental growth. Additionally, with the rapid expansion of CIEN+ in healthcare, Roberto will lead the formal launch and growth of CIEN+ Health as part of this broader transformation.

A co-founder of multicultural ad agency Vox Collective, which was acquired by IPG, Ramos also led innovation at the Doneger Group, a leading cultural foresight and fashion and lifestyle consultancy. At The Ideatelier, he has provided cultural foresight and branding expertise for global clients like Hugo Boss, Bruno Magli, Target and Macy’s, among others, across categories including fashion, luxury, tech, and wellness.

“As we welcome Roberto as Group President, I’m excited about the leadership and vision he brings to CULTURE+ Group,” said Lili Gil Valletta, Co-Founder and CEO. “Roberto’s ability to address the evolving needs of clients and CMOs is exactly what this moment demands. He will ensure we stay true to our core values and expertise, while expanding the Cultural Intelligence® solutions frameworks central to our and our clients’ success. With his leadership, we’re excited to expand our offerings and respond rapidly to client challenges and market shifts, keeping pace with culture through data, agility, and relevance.”

“Modern day CEO, CMOS have spoken, and they want a different marketing innovation services model that reflects the changing face of culture and swift speed of marketing innovations. I am excited to join CULTURE+ as it is intentionally built with agility, data-backed clarity and precision, and Cultural Intelligence® at the core, enabling us to move faster, more confidently and creatively to help our client partners become future-proof and culture ready to grow and win.” said Roberto Ramos.

First announced in the fall of 2023, the Culture+ Group ecosystem marks a new chapter of growth, building on decades of expertise as cultural specialists and AOR partners to some of the world’s most iconic brands. The network’s structure enables expansion through strategic joint ventures and acquisitions, enhancing capabilities and industry knowledge to keep pace with cultural shifts. The founders, Lili Gil Valletta and Enrique Arbelaez, are currently actively engaging capital partners and prospect member companies and agencies to continue augmenting sectors and regions with complementary capabilities.

The CULTURE+ Group family of companies includes:

CIEN+, an integrated marketing, strategy, and creative agency founded in 2010, specializing in leveraging cultural trends and high-growth diverse segments to drive commercial growth.CIEN+ HEALTH, a specialized marketing and strategy division within CIEN+ that was formally launched in October 2024 and operates at the intersection of culture and health. From patient journey mapping to shaping health ecosystems and launching impactful campaigns, CIEN+ Health delivers inclusive insights, community engagement, and marketing solutions to empower people and communities, driving better outcomes for all.The Choice+ is a shopper-focused digital performance and experiential agency connecting online and in-person shopper journeys. Using data insights and immersive experiences, we drive strategies that influence key moments, create consumer connections, and optimize conversions across all channels.Human Dot Plus, founded in 2015 and formerly known as CulturIntel, is a tech-enabled market research and insights company that combines human and artificial intelligence to capture the voice of the people. Using its proprietary technologies, the firm is evolving into a fully integrated innovation consultancy, offering human-centered insights that help companies anticipate trends and shape products, branding, and customer experiences through an inclusive lens on a global scale.The Ideatelier+ (www.theideatelier.com), a future-forward luxury and lifestyle creative and innovation agency identifying cultural foresights in style and design trends worldwide. New member as of October 2024.

The group is also expanding its successful offerings, including the Cultural Intelligence® Accelerator suite—a comprehensive system for business innovation, inclusive marketing training, transformation, and go-to-market execution, trusted by industry leaders like Kellanova and Novartis. It features executive and C-suite primers that have impacted organizations such as the NFL and its owners group, among others. This offering is evolving from capability training, to include Cultural Intelligence® Whispers, business acceleration sprints, idea hackathons and agile insights delivery embedded throughout the process.

The group plans to expand by adding new members through acquisitions and joint ventures in sports marketing, media and content, healthcare marketing, and new product development/ design—all with a focus on serving high-growth, diverse audiences and embracing a culture-first approach.

“I first met Roberto over 15 years ago when he was CEO of the Vox Collective. From day one, I was inspired by his forward-thinking vision and exceptional leadership. This full circle represents the power of relationships—our belief in building meaningful partnerships and honoring those connections to create something greater together. Bringing Roberto into Culture+ Group feels like the natural evolution of that philosophy. At our core, we believe in being stronger together and inviting the brightest minds to join us on this higher mission, and today, we’re living up to that promise,” said Enrique Arbelaez, Co-Founder, Culture+ Group.

About Culture+ Group

Culture+ Group is an independent marketing solutions network built to help brands thrive in a fast-changing, diverse world where culture drives growth. With decades of expertise in Cultural Intelligence®, the group fuses business transformation, organizational design, and agile creative and innovation strategies. Its ecosystem of specialized agencies—CIEN+ (culture-first marketing), CIEN+Health (inclusive healthcare marketing), Human Dot Plus (AI-driven insights/ innovation consultancy), The Ideatelier+ (branding/ luxury/ trend foresight), and The Choice+ (shopper/experiential marketing)—positions Culture+ Group to tackle business challenges at the speed of culture. By blending cultural insights, strategic foresight, and data-driven clarity, the group empowers brands to adapt, evolve, and seize new growth opportunities.

As a certified minority- and woman-owned business and NMSDC Corporate Plus® Member, Culture+ Group is committed to advancing inclusion and innovation across all industries. The group has teams based across the U.S., Latin America and Europe. For more information, visit: www.cultureplusgroup.com.

For more information, please contact:
Media Relations
Email: media@cultureplusgroup.com

Press Contact:

Amalia Toro
(972) 791-8792
http://www.cultureplusgroup.com

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SOURCE Culture+ Group

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Truemed and Highmark Benefits Administration Partner to Expand Access to Root‑Cause Healthcare and Enable Employers to Reach Benefits Goals

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AUSTIN, Texas, May 1, 2026 /PRNewswire/ — Truemed, the leading platform enabling qualified health purchases with HSA and FSA dollars, today announced a strategic partnership with Highmark Benefits Administration, a trusted provider of comprehensive, compliance‑driven solutions committed to providing A+ benefits administration services to clients nationwide.

The partnership aligns two organizations focused on delivering innovative, cost-effective solutions that help clients achieve business goals while empowering employees to use their benefits confidently and proactively. By integrating Truemed’s medically-necessary qualification process with Highmark’s service‑driven administrative infrastructure, employers can offer a broader range of eligible health interventions while maintaining clarity, compliance, and operational efficiency.

Through this collaboration, eligible Highmark participants can use pre‑tax HSA and FSA funds on evidence‑based, root‑cause health solutions— including fitness and movement programs, nutrition and supplement options, stress‑management tools, and other medically‑necessary interventions designed to help employees proactively improve their health.

“At Highmark Benefits Administration, we understand that managing employee benefits and plan compliance can be a daunting task, but it doesn’t have to be,” said Dan Bearden, Founder and Director of Highmark. “Partnering with Truemed expands what’s possible with HSA and FSA dollars while maintaining the clarity and compliance confidence our clients rely on. We’re excited to help participants access more meaningful health solutions.”

“Highmark has built a reputation for exceptional service and operational excellence,” said Justin Mares, CEO of Truemed. “This partnership builds on that foundation by giving eligible participants access to root‑cause health interventions that have been shown to improve health outcomes and chronic condition management. Together, we’re helping employers offer benefits that are simple, compliant, and truly impactful.”

Learn more at: truemed.com/a/highmark

Truemed is for qualified customers. See terms at truemed.com/disclosures.

About Truemed

Truemed partners with consumer health brands and benefits administrators to enable HSA and FSA payments for root‑cause healthcare expenses. Through licensed practitioner review and IRS‑aligned documentation, Truemed helps qualified individuals invest in medically necessary products and services using pre‑tax dollars. Learn more at truemed.com.

About Highmark Benefits Administration

Highmark Benefits Administration provides comprehensive, cost‑effective benefits administration services designed to simplify complexity and support employer goals. With expertise in enrollment and eligibility management, COBRA administration, FSA/HSA/HRA programs, compliance reporting, carrier billing, and employee communication, Highmark delivers exceptional service backed by modern technology solutions. Learn more at highmarkbenadmin.com.

Media Contact:
Tom Dahl
tom@truemed.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/truemed-and-highmark-benefits-administration-partner-to-expand-access-to-rootcause-healthcare-and-enable-employers-to-reach-benefits-goals-302760163.html

SOURCE Truemed

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DistrictWON’s uReport Partners with KOIN to Usher Back Local Sports Coverage to Every Community

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PORTLAND, Ore., May 1, 2026 /PRNewswire/ — KOIN 6 is proud to announce a groundbreaking partnership with uReport, bringing comprehensive, community-driven sports coverage to every high school across the entire metro Portland and southwestern Washington markets.

Through this initiative, KOIN is offering uReport, a human-powered, AI-assisted platform widely endorsed across high schools and colleges nationwide, fully-funded to all high schools in the region. uReport is ISTE EdTech Index Approved and listed in the ISTE Learning Technology Directory, a vetted resource used by educators to identify high-quality digital learning tools.

This partnership empowers schools, students, and communities to create and share stories, highlights, and updates across all sports, while amplifying that content across KOIN.com. uReport is already endorsed by leading organizations including the National Interscholastic Athletic Administrators Association, College Sports Communicators and other groups representing over 17,000 high schools and colleges.

“Local sports coverage has historically reached the biggest schools and the biggest games. uReport flips that. Every school in our market — from the 6A powerhouse to the 1A program with 80 kids — now has a dedicated platform on KOIN.com,” said Tom Keeler, Vice President & General Manager of KOIN.

Key benefits for each school & community include:

A dedicated content platform for every school.The ability to cover every game, every sport at every level and include unlimited pictures and videos.Every school will also be featured on KOIN.com, allowing all schools to consistently make the news!Schools also distribute content onto their own social channels, creating an amazing content library Real-world training for student journalism and responsible use of AI in storytellingA free fan-powered mobile app for real-time contributions from the communityFull customer support for the platform, all year. 

Check out a quick explainer video here: KOIN – Supercharging Your Coverage

KOIN will host three short webinars for Portland market school administrators to learn more. Any administrator is encouraged to participate (administrator, teacher, coach or other, click below to attend):
Tuesday 5/5: 9am PT
Wednesday 5/6: 8am PT
Thursday 5/7: 12pm PT
Schools can self-start and sign-up right now to cover spring events and continue to have access for the entire 2026–27 academic year. Self-start sign-up is easy here: www.ureport.com/koin

For more information, contact uReport Director of Customer Success, Dan McGrath: 216-647-3857; dmcgrath@districtwon.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/districtwons-ureport-partners-with-koin-to-usher-back-local-sports-coverage-to-every-community-302760179.html

SOURCE DistrictWON

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Fuutura Outlines Architecture Built for the Cross-Border Stablecoin Corridors the IMF Now Tracks

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As the IMF’s April 2026 Global Financial Stability Report calls for enhanced regulatory oversight of cross-border stablecoin flows to emerging markets, Fuutura’s compliance-first architecture across identity, payments, and trading is built to support exactly this kind of regulatory oversight

PANAMA CITY, Panama, May 1, 2026 /PRNewswire/ — Fuutura, a blockchain infrastructure company building a compliance-first financial ecosystem for the global market, today set out its position on rising cross-border stablecoin flows to emerging markets, following the IMF’s call for enhanced regulatory oversight in its April 2026 Global Financial Stability Report.

 

 

The IMF’s findings reflect a structural shift in how money moves across emerging economies. Cross-border flows of the two largest dollar-pegged stablecoins, Tether and USD Coin, rose from approximately $12 billion in early 2020 to $316 billion by early 2025, outpacing flows of Bitcoin and Ethereum. A significant share of those flows has been directed toward emerging markets, with cumulative net inflows accelerating since late 2023. The IMF’s concern is that rapid stablecoin adoption in emerging markets, absent appropriate regulation and backstops, could lead to currency substitution, weaken the transmission of monetary policy, increase capital flow volatility, and create challenges for capital flow management measures.

The IMF report also acknowledges that stablecoins, with adequate regulation, could offer improved settlement efficiency, faster cross-border payments, increased competition in the payment space, and broader access to digital finance. The same flows that warrant enhanced oversight also reflect genuine demand for financial services that legacy infrastructure has consistently failed to deliver in emerging markets.

Fuutura is being built to make both possible at once. A compliance by design approach facilitates the very regulatory oversight the IMF is advocating. That same architecture allows the platform to serve users in markets unreached by legacy financial infrastructure. What that looks like in practice is best described by the people who have built it.

“The IMF’s findings lay bare something that anyone working in cross-border financial services across emerging markets has been seeing for years. The flows are real, the demand is structural, and the existing infrastructure has not been built to give regulators the kind of visibility they need to do their work properly. That is the gap our infrastructure is built to address, across cross-border payments, identity verification, and the trading layer that connects users to the global financial system. Compliance is not something we have layered on top of an existing platform. It is part of how the system functions at every level.”

Ellis McGrath, Co-founder and Chief Technology Officer, Fuutura

The architectural choice that defines Fuutura is the integration of compliance at a foundational level. Most digital asset platforms operate perimeter compliance, with KYC and AML conducted at onboarding and transaction monitoring sitting on top of an existing technology stack. Fuutura’s design records verified KYC and AML attestations on-chain and ties them to the user’s wallet, so that every interaction with the platform is gated by the presence of that attestation at the smart contract level. This applies across the entire ecosystem. Whether a user is opening a wallet, executing a trade on the exchange, or moving funds across borders, the same compliance design governs every interaction. The result is infrastructure where compliance is enforceable on every transaction and auditable by regulators at the on-chain level.

“The platforms that earn regulators’ trust will be the ones that make their work easier. The IMF’s call for proportionate monitoring of stablecoin flows reflects a broader truth about the relationship between innovators and regulators in this industry. Architecture that is open to inspection by default. A company posture that welcomes the questions responsible oversight requires. We believe the future of digital finance depends on builders and regulators working together, and we have designed Fuutura to support that relationship across every product on the platform.”

Oliver Cook KC, Co-founder and Chief Legal Officer, Fuutura

Fuutura is building for a market where existing financial infrastructure has consistently failed to deliver. The cross-border stablecoin corridors identified by the IMF are one part of that market. The broader scope is the millions of people and businesses across emerging economies who require digital identity, secure custody, and access to global financial markets in a single connected environment. The company’s launch marks the beginning of a phased rollout, with further ecosystem development planned as the platform scales across the markets it was designed to serve.

About Fuutura

Fuutura is a blockchain infrastructure company building a compliance-first financial ecosystem facilitating participation in the global financial system from underserved markets with a focus on the Global-South. The platform combines digital identity verification, a wallet, and a trading exchange into one unified ecosystem, giving users access to crypto and tokenised real-world assets through a single environment. Fuutura is pursuing licensing in multiple jurisdictions. Built with KYC and AML integrated at an architectural level, Fuutura is designed to be open to regulatory oversight by design. Fuutura is building infrastructure to extend digital finance to markets that legacy banking has not reached.

Media Contact
Fuutura
pr@fuutura.com

Forward-Looking Statements and Risk Disclosures

Digital asset risk. Digital assets are high-risk and their value may fall as well as rise. Trading digital assets involves significant risk and may not be suitable for all investors. Past performance is not a reliable indicator of future results.

Forward-looking statements. This press release contains forward-looking statements regarding Fuutura, its technology, products, business plans and future conduct, including statements relating to the phased rollout of the ecosystem, regulatory engagement and licensing outcomes, geographic expansion, and market ambitions. Forward-looking statements are identifiable by words such as “building,” “plans,” “intends,” “expects,” “designed to,” “anticipates” and similar expressions, as well as by statements regarding future outcomes, ambitions or strategic direction.

Forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that could cause actual outcomes to differ materially from those expressed. These include, without limitation, changes in the regulatory environment across jurisdictions; the availability and timing of licensing or authorisation; developments in digital asset markets; technological and cybersecurity risks; operational risks; counterparty and third-party risks; the pace of product development; and other factors beyond Fuutura’s control.

No offer or advice. Nothing in this press release constitutes an offer to sell, a solicitation to purchase, investment advice, or a recommendation in respect of any digital asset, crypto-asset, token, security, or financial product or instrument. Fuutura’s products and services may not be available in all jurisdictions and may be subject to regulatory restrictions. Access to Fuutura’s platform is restricted to residents of jurisdictions where its services are permitted.

No duty to update. Fuutura undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law.

This release is not for distribution in the United States, the United Kingdom, the European Union, or in any other jurisdiction where such distribution would be unlawful.

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View original content:https://www.prnewswire.co.uk/news-releases/fuutura-outlines-architecture-built-for-the-cross-border-stablecoin-corridors-the-imf-now-tracks-302760188.html

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