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The Leverage Consulting: Chinese Positioning Equation Debuts at MIT

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CAMBRIDGE, Mass., March 6, 2025 /PRNewswire/ — On March 2, 2025 (UTC/GMT +8 hours), the Leverage Conference officially commenced at the Massachusetts Institute of Technology (MIT), a global academic powerhouse. The Leverage Consulting’s strategic consulting team was invited to host the China Enterprise Strategic Innovation Global Forum (North America) as part of the 2025 conference. This prestigious event, focused on corporate strategic innovation and the evolution of positioning theory, has garnered widespread attention from various sectors.

Bringing together world-class scholars, leading entrepreneurs, and prominent industry figures, the conference fostered in-depth dialogue on corporate strategic transformation in the digital economy era, exploring solutions for breaking through in global business competition.

The forum’s successful inauguration at MIT—a world-renowned hub for business academia—signifies the increasing recognition of China’s positioning theory and its innovative real-world applications. It also highlights the evolving global influence of Chinese corporate strategies.

Positioning Equation: From Theoretical Inheritance to Global Innovation

With China’s rapid economic rise in recent years, an increasing number of Chinese brands are stepping onto the global stage. However, globalization presents its own set of challenges—many companies grapple with unclear brand positioning and a lack of market competitiveness. The Leverage Consulting has pioneered the Positioning Equation, a strategic framework designed to help Chinese companies carve out a distinct positioning in the global market, ultimately maximizing their brand value.

During the forum, the Leverage Consulting officially unveiled the Chinese Positioning Equation. As an original innovation rooted in positioning theory, this equation not only encapsulates the essence of Western management principles but also integrates Chinese insights and real-world expertise, forging a pioneering methodology for strategic positioning.

Rongjun Yao, Founder of the Leverage Consulting, explained: “The Positioning Equation emphasizes the synergy and alignment of strategies, campaigns, and operations, while also deconstructing and interconnecting the mindsets of consumers, entrepreneurs, and managers. This framework provides companies with robust strategic support in their journey toward globalization.”

At the forum, Rongjun Yao delivered a keynote speech titled “Transcending Operational Computing Power with Strategic Algorithms From Positioning Theory to Positioning Equation”. He highlighted that in today’s information-explosive and highly competitive market, traditional operational computing power are no longer sufficient for strategic positioning needs. The Positioning Equation, as an innovative strategic algorithm, enables companies to precisely grasp market trends and develop effective positioning strategies, helping them stand out in fierce competition.

Brands such as CHAGEE, Softide, recognized as billion-yuan brands, exemplify the successful application of the Positioning Equation. Through precise strategic positioning, these brands have achieved remarkable success in both domestic and international markets, and have successfully entered the global premium market. In his speech, Rongjun Yao shared these brands’ success stories, emphasizing: “In an era of homogeneous competition, when a consumer’s need arises, typically only two brands come to mind: one domestic brand and one foreign brand. This creates a binary choice that often shapes consumer preferences.”

Even before its official unveiling, the Positioning Equation had already captured the attention of the academic community. Its related research findings were published in the MIT Sloan Management Review and received authoritative endorsement from the China Management Science Society. This recognition not only affirms the academic value of the Positioning Equation but also underscores its practical contributions to Chinese companies’ strategic positioning on a global scale.

Rongjun Yao’s speech resonated strongly with attendees, who acknowledged that the Positioning Equation offers fresh perspectives and approaches for strategic positioning and provides robust theoretical support for companies striving for sustainable growth amid globalization.

Global Innovation: A Dialogue on the Future of Corporate Strategy

The forum also featured in-depth discussions with globally renowned professors from diverse fields, each bringing unique insights into innovation and strategic positioning.

Professor Neil Thompson of MIT delivered a presentation titled “AI and Data Value”, where he examined AI’s transformative impact on the strategy consulting industry. He discussed the competitive balance between established corporations and startups in leveraging data, emphasizing that AI’s rapid advancement is reshaping the landscape of strategy consulting. As Director of the FutureTech research project at MIT’s Computer Science and Artificial Intelligence Lab, Thompson stressed that effective utilization of data resources will be key for companies seeking a competitive edge in the future.

Another distinguished speaker, Elizabeth Bramson-Boudreau, CEO and publisher of MIT Technology Review, has successfully transformed the publication into a globally recognized multi-platform media brand. At the forum, she shared her expertise in corporate strategic transformation and trend evolution, emphasizing how global disruptive forces are reshaping corporate strategic positioning. She also highly praised the Positioning Equation, recognizing it as a groundbreaking innovation that provides strong theoretical support and practical guidance for corporate innovation.

In engaging discussions with these experts, Rongjun Yao elaborated on the core principles and real-world applications of the Positioning Equation, presenting a series of successful case studies spanning multiple industries. These cases demonstrated the equation’s effectiveness in refining strategic positioning and enhancing brand influence. The participating professors commended the Positioning Equation’s innovative approach and practical value, expressing optimism that more companies would adopt this framework to achieve greater success in the global market.

The Positioning Equation: Leading a Wave of Innovation

The forum received strong support from MIT and affiliated academic institutions, which expressed their commitment to continuing engagement with China’s corporate strategic innovations. Their goal is to contribute further expertise and insights to the evolution of global business strategy.

As globalization accelerates and market competition intensifies, Chinese companies face more opportunities and challenges. The successful hosting of this forum marks a significant breakthrough for Chinese companies in the field of global strategy. With its groundbreaking Positioning Equation, the Leverage Consulting is not only empowering Chinese brands in their international expansion but also introducing a fresh strategic framework that benefits companies worldwide. As Rongjun Yao stated: “In the future, more Chinese brands will go global, and more international brands will enter the Chinese market. The Positioning Equation by the Leverage Consulting will not only provide Chinese companies with strategic guidance for their global endeavors, but also provide valuable insights and support for the strategic breakthroughs of global companies.”

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SOURCE The Leverage Consulting

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HKAGE Showcases Gifted Students’ Learning Journeys at InnoCarnival 2026

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Promoting “Technology for Good” Through Innovation and Creativity 

HONG KONG, Oct. 24, 2026 /PRNewswire/ — The Hong Kong Academy for Gifted Education (HKAGE) has been invited to participate in InnoCarnival 2026, organised by the Innovation and Technology Commission. Under the theme “Technology for Good, Innovation for All”, HKAGE will showcase the learning journeys of gifted students who have completed programmes on AI robotic arms, underwater archaeology, etc., demonstrating how technology can be harnessed to address societal needs.

Having proactively aligned its work with the education development strategies of the Education Bureau (EDB), HKAGE fully supports the EDB’s Blueprint for Digital Education in Primary and Secondary Schools, which seeks to advance the digital transformation of school education in Hong Kong. Building on its Talent Development Model, HKAGE systematically develops programmes, provides diversified learning experiences and engages in cross-sector collaborations to nurture gifted talents equipped with innovative capabilities, technological literacy, and a strong sense of social responsibility. At the exhibition this year, HKAGE will present how students applied knowledge gained through gifted education programmes and learning experiences in areas such as artificial intelligence, quantum computing, environmental science, underwater archaeology and sustainable development to design socially conscious solutions. These experiences reflect the students’ ability to serve society with knowledge and respond creatively to diverse challenges.

Among the highlights is the learning journey of students in the “Artificial Intelligence Course: Creative AI Robotic Arm for Inclusion”. After acquiring foundational knowledge in artificial intelligence, robotics and sensor applications, students designed, tested and refined intelligent robotic arm prototypes through real-time data analysis and algorithms. With the aim of improving the quality of life for the elderly and caregivers, students explored various application scenarios for intelligent robotic arms. Another showcase features the “Environmental Science Course: Bat Echoes – Voices of the Night”. Through acoustic monitoring, the exhibition demonstrates how students recorded bat voices and analysed related activity data and characteristics. The programme enabled students to gain a deeper understanding of local biodiversity and explore practical approaches to ecological conservation.

The HKAGE exhibition booth also features an interactive photo-taking device, allowing visitors to take photos with different gifted programme themes and share the joy of learning.

On the first day of the exhibition, a “Build Your Own Glider Parent-Child Workshop” is specially organised by HKAGE for the visitors. Under the guidance of instructors and assisted by HKAGE students, participants will learn the basic principles of aerodynamics, including lift, gravity, thrust and drag. They will also learn to design, assemble and decorate their own gliders by using lightweight and durable materials, experiencing the joy of science and engineering.

Mr WONG Chung Po, Acting Executive Director of HKAGE, said: “The Academy is committed to providing gifted students with diversified learning platforms and encouraging them to transform knowledge into innovative practices that generate positive social impact. Participation in this exhibition not only provides students with a valuable learning experience that helps consolidate the knowledge acquired in gifted programmes, but also enables the public to better understand how gifted education nurtures a new generation of creative and socially responsible talents to jointly advance the philosophy of ‘Technology for Good’.”

InnoCarnival 2026 – The Hong Kong Academy for Gifted Education

Date:

24 Oct – 1 Nov

Venue:

The Hong Kong Science Park

Booth:

C08-09

Time:

10:00 – 17:00 (Mon to Fri)

10:00 – 18:00 (Sat & Sun)

 

About the HKAGE

Established in 2008 and subvented by the Education Bureau, the HKAGE offers gifted education services actively to local primary and secondary school students to unleash their potential. It also provides gifted education-related information and support for teachers, parents, and other relevant stakeholders.

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SOURCE Hong Kong Academy for Gifted Education

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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