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Shoppers Who Search on Ecommerce Sites Drive Nearly Half of Online Revenue, According to New Constructor Study

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But search quality matters! Highly attractive results — factoring in shopper context, preferences, history and more — have double the click-through rate of less attractive ones

SAN FRANCISCO, March 6, 2025 /PRNewswire/ — The results of search results are in! Retailers seeking to maximize ecommerce revenue should focus on the search bar, according to a new study from Constructor.

Shoppers who engage with search have an outsized impact on ecommerce revenue — far more than their browsing-only counterparts. This highlights the importance of delivering quality experiences that turn searchers’ high intent into action.

Constructor’s report, “Beyond Relevance: The Data-Backed Case for Attractiveness as the New Standard for Ecommerce Search Performance,” analyzes 609 million online shopper searches — responsible for $9.8 billion in revenue — across 113 global retail sites between October and December 2024.

From click to cart to conversion

Even though searchers make up a minority of site visitors, they have a huge impact on online sales. According to the research, on average:

Searchers make up 24% of ecommerce visitorsYet, they drive 44% of total site revenueThey generate 45% of sites’ add-to-cart activity and 42% of conversionsSearchers convert at 2.5X the rate of non-searchers

“When searchers are shown the right product, they’re much more likely to buy,” Constructor CEO Eli Finkelshteyn said. “Retailers can — and should — capitalize on this by creating prominent, engaging and cohesive search experiences, and serving up results that are meaningful to each individual shopper.”

Driving impact across industries

Search behavior and prevalence vary across retail sectors. For example, general merchandise retailers — whose vast catalogs often contain millions of items — see higher search engagement, as customers navigate the extensive selection. Across all areas of retail, though, searchers consistently drive a disproportionate share of sales.

Health & beauty 

Searchers make up 25% of ecommerce traffic — but drive 55% of add-to-cart activity and 57% of site revenue.Searchers have an add-to-cart rate of 49% (more than double that of non-searchers at 23%) and conversion rate of 17% (nearly triple that of non-searchers at 6%).

Apparel 

Searchers account for 21% of ecommerce traffic — but generate 34% of add-to-cart activity and 33% of site revenue.Searchers have an add-to-cart rate of 37% (vs. non-searchers at 22%) and conversion rate of 13% (more than double that of non-searchers at 6%).

General merchandise

Searchers represent 41% of ecommerce traffic — yet drive 63% of add-to-cart activity and 61% of site revenue.Searchers have an add-to-cart rate of 30% (compared to non-searchers at 21%) and conversion rate of 15% (more than double that of non-searchers at 7%).

Home

Searchers make up 14% of ecommerce traffic — but contribute 39% of add-to-cart activity and 42% of site revenue.Searchers have an add-to-cart rate of 30% (nearly triple that of non-searchers at 11%) and conversion rate of 11% (nearly triple that of non-searchers at 4%).

Specialty & hobby

Searchers represent 26% of ecommerce traffic — yet generate 57% of add-to-cart activity and 49% of site revenue.Searchers have an add-to-cart rate of 25% (more than double that of non-searchers at 12%) and conversion rate of 12% (triple that of non-searchers at 4%).

Serving up relevant-only results won’t do!

Simply having a search engine isn’t enough, though: The quality of the search experience matters.

With 68% of online shoppers stating ecommerce search needs an upgrade — and 42% reporting that results are technically relevant to their queries, but not things they’d want to buy — there’s an opportunity for retailers to do better. The data supports moving beyond “relevance” to “attractiveness” as a primary search metric.

“Returning results that are relevant to the query is just the beginning — the real goal is connecting people to what they actually want to buy,” Constructor CEO Eli Finkelshteyn said. “Let’s say two shoppers go to a site and search for ‘men’s jeans.’ Chances are, though, they’re not looking for the same thing. Yet traditional keyword-based engines don’t distinguish. They match the word ‘jeans’ and deem all types relevant — putting the burden on the shopper to wade through.”

“But by prioritizing attractiveness, retailers can show each person the jeans most likely to appeal to them,” Finkelshteyn continued. “Maybe one person prefers slim fit, dark-wash, premium brands — so those in their size rise to the top of results. Doing this is a win-win: Shoppers have a better experience and find what they want faster, and retailers are more likely to make a sale.”

Constructor’s study shows how attractive search results — which consider an individual’s history, preferences and shopping patterns; in-session context; product performance data; inventory; product and regional seasonality; and more — outperform others:

Double the clicks: Highly attractive results — measured by Constructor as results closely optimized for conversion — have nearly double the click-through rate of those with low attractiveness (those that are less-optimized to drive conversions).Optimization opportunities: For every 1-point increase in a search result’s attractiveness, click-through rates rise nearly 4%. (Constructor’s proprietary scale measures degrees of attractiveness, based on a search result’s probability to convert.)

For more information on optimizing for attractiveness, as well as more data from Constructor’s “Beyond Relevance: The Data-Backed Case for Attractiveness as the New Standard for Ecommerce Search Performance” report, please see http://info.constructor.com/beyond-relevance-report.

About Constructor
Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor’s AI-first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver personalized experiences in real time that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, The Very Group, home24, Grove Collaborative and Fisheries Supply. Constructor is a U.S.-based company that was founded in 2015 by Eli Finkelshteyn and Dan McCormick. For more, visit: constructor.com

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SOURCE Constructor

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TiTE x IHT 2026: The Definitive Hub for Taiwan’s Hardware Manufacturing Excellence

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TAICHUNG, May 6, 2026 /PRNewswire/ — When sourcing from Taiwan, location is the ultimate strategic advantage. Don’t be misled by smaller, general trade shows held in city centers like Taipei. To truly connect with the source, you must go where the products are born. TiTE x IHT (Oct 20-22, 2026) in Taichung is the undisputed largest and most vital hardware industrial expo on the island. Hosted directly in the heart of Taiwan’s precision manufacturing cluster, this event features 1,000+ booths and 500+ top-tier manufacturers, offering a scale and industrial depth that no other exhibition can replicate.

Why Global Buyers Choose the Taichung Source Over Urban Trade Shows:

The Revolutionary “Exhibition as Factory” Model: Taichung is the global epicenter for hardware, home to 70% of Taiwan’s industry output. Our unique location enables the “30-Minute Sourcing Circle.” This allows you to verify high-end samples on the show floor in the morning and audit world-class production lines by the afternoon. By eliminating the travel gap between the booth and the factory, we reduce traditional procurement cycles from weeks to hours, providing unmatched transparency for R&D, capacity assessment, and quality control.ESG & CBAM Compliance for Western Markets: As the EU’s Carbon Border Adjustment Mechanism (CBAM) and global ESG mandates reshape trade, our exhibitors are already ahead of the curve. Discover CBAM-ready solutions and green manufacturing processes specifically designed to meet the strict sustainability requirements of the European and American markets. We provide more than just tools; we provide carbon-footprint-managed resilience for your brand.AI-Driven Smart Manufacturing: Address global labor shortages and rising costs with Taiwan’s latest innovations. The 2026 expo focuses on “AI Empowerment,” showcasing collaborative robotics, automated digital inspection, and data-driven supply chain management. These technologies ensure lead-time stability and high-precision consistency for premium global brand owners.Direct Sourcing & Global Matchmaking: Skip the middlemen and trading agencies. Our “Global Buyer Day” offers exclusive, pre-arranged matchmaking with the actual OEMs/ODMs. This is the primary decision-making platform for major distributors seeking resilient, direct-to-factory partnerships that guarantee the best pricing and priority production slots.

Experience the synergy of smart manufacturing and global trade. Stop at the source—where the world’s hardware is actually built. Secure your competitive edge in the true heart of the industry.

【TiTE x IHT】

Date: October 20-22, 2026Venue: TICEC, Taichung, TaiwanRegister Now: https://accu.ps/g8MZ1SHousing Subsidy: https://forms.gle/34VHVxSrEw7g8GxDAOfficial Website: https://www.hardwareexpotw.com

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SOURCE TiTE x IHT

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KIST Accelerates U.S. Expansion of Quantum Deep-Tech Startups Through SelectUSA 2026

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SEOUL, South Korea, May 5, 2026 /PRNewswire/ — The Korea Institute of Science and Technology (KIST) President Oh Sang-rok announced that it will participate in the SelectUSA Investment Summit 2026 as part of a Korean delegation, together with quantum technology startups supported by the Ministry of SMEs and Startups under the Deeptech Project (DIPS).

The initiative, supported by South Korea’s Ministry of SMEs and Startups (MSS), is part of the government’s “Deeptech Incubator Project for Startups” (DIPS) initiative, which aims to nurture globally competitive deep-tech ventures.

KIST, which serves as the lead institution for the quantum technology sector under the program, said it will oversee the global commercialization efforts of participating firms. In particular, the “Global Bridge Program,” jointly developed with the U.S. Embassy in Korea in September 2025, is an official program designed to generate tangible overseas expansion outcomes by linking investment attraction with local market entry through diplomatic channels.

Organized by the U.S. Department of Commerce, the SelectUSA Investment Summit is the largest investment promotion event in the US, connecting international startups with venture capital firms, corporate investors and state-level economic development agencies.

It serves as an execution-oriented platform that extends to investment, corporate establishment, site selection, and tax incentives, and is considered a key entry gateway for deep-tech companies, including those in quantum technology.

KIST said participation in the summit is particularly significant for deep-tech sectors such as quantum technology, where access to the US innovation ecosystem is seen as key to growth.

The program is conducted in two stages. From April 30 to May 1, companies took part in a spin-off program hosted by the State of Maryland, which included visits to research institutions and tours of the regional quantum technology ecosystem.

During this period, the delegation also conducted localized activities with the Maryland state government and its economic development agencies, focusing on investment attraction, corporate collaboration, and joint R&D. In addition, on May 5, the delegation held discussions with U.S. Department of Commerce Deputy Secretary William Kimmitt on potential areas of cooperation.

The delegation will also meet officials from Fairfax County Government to explore collaboration and investment opportunities.

The main summit, currently ongoing from May 3 to May 6, features exhibitions, pitching sessions and meetings with US state representatives, with participating firms expected to engage in discussions on investment and market entry.

The delegation is structured to encompass the entire quantum industry rather than a single technology domain.

The Korean delegation comprises five startups, alongside Kyung Hee University Department of Future Science & Technology Commercialization Policy and Entrepreneurship, with approximately 20 participants forming an integrated ecosystem that combines research institutes, academia, and startups, enabling a full-cycle support system from technology validation to commercialization and global expansion.

One of the firms, OptiQ-Labs, was selected for an official pitching session on May 4, where it presented its laser-based optical modules designed for ion-trap quantum computing systems.

This highly competitive program selects only around 100 companies from more than 20,000 applicants worldwide. If selected as the winner of the pitching session, the company will receive follow-up meetings with U.S. state governments and economic development agencies, access to global investor networks, support for local entity establishment, and connections to site selection and tax incentive programs.

Other participating companies include QUAD, which develops single-photon detection technology; SLEEX, focused on underwater sensing; Elixir (StatUp AI), which works on quantum-classical hybrid algorithms for healthcare; and SQK (QMEDIC), specializing in physics-based imaging solutions.

KIST Project Director, Kang Sunjoon, said, “This program represents a critical milestone for Korean quantum startups to directly connect with global investors and industry ecosystems. Via the DIPS program, we are actively promoting the global commercialization of quantum technologies.”

Through its participation in SelectUSA, KIST has established a package-type global expansion model that integrates technology validation, investment attraction, and U.S. market entry.

The summit serves as a turning point for South Korea’s quantum sector, enabling startups to move into the next phase of validation, investment, and overseas expansion.

For more information, visit https://eng.kist.re.kr/.

About KIST 

KIST was established in 1966 as the first government-funded research institute in South Korea. KIST now strives to solve national and social challenges and secure growth engines through leading and innovative research.

About Participating Quantum Startups

QUAD, led by Chief Executive Officer, Oh Byung-doo, develops quantum sensing technologies based on superconducting nanowire single-photon detectors (SNSPDs), offering high sensitivity and precision with applications spanning quantum communication, quantum computing, semiconductor inspection, and defense.

SLEEX is developing an advanced perception technology that combines quantum LiDAR and electric field sensing to overcome limitations of existing underwater sensors, particularly by eliminating blind zones within the 0–2 meter range, with strong potential in autonomous navigation, maritime security, and defense, with Lee Jeho at the helm as Chief Executive Officer.  (https://www.thesleex.com)

Elixir, headed by Chief Executive Officer Jang Jung-kwon, develops a drug discovery and biomarker analysis platform based on quantum-classical hybrid algorithms, targeting the precision medicine market through the integration of bioinformatics and quantum machine learning. (statupai.com)

SQK develops medical imaging AI based on quantum-physics constraints, addressing the hallucination issues of conventional AI by ensuring physical consistency in CT and MRI reconstruction. Under the leadership of Chief Executive Officer Kim Yoon-hak, SQK is improving reliability and reducing the need for re-scans in clinical settings. (www.sqkcloud.com)

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SOURCE The Korea Institute of Science and Technology (KIST)

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Former Visa Asia Pacific Executive David Tay Joins YeahPay as Global Vice President

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SINGAPORE, May 6, 2026 /PRNewswire/ — YeahPay, the international payment brand under YEAHKA (9923.HK), has appointed David Tay, a former senior executive at Visa Asia Pacific, as Global Vice President, tasking him with overseeing the strategic direction and product ecosystem development of YEAHKA’s overseas payment business. The appointment comes as global digital trade enters a new phase defined by ecosystem integration, with payment infrastructure undergoing a generational shift in acceleration.

David Tay, a Singaporean national, is a rising leader in the payments industry. During his career at Visa, David played a key role in driving business growth across multiple Southeast Asian markets, demonstrating early promise in commercial insight and innovation. He subsequently moved into Visa’s Innovation division, where he rose to serve as Head of Innovation, leading Visa Pacific’s product innovation and new business.

In that capacity, David led the commercialization of cutting-edge payment paradigms including Visa Flex Credential and Pay by Palm. He was also involved in the evaluation and governance of strategic partners across the region, accumulating deep expertise in collaborating with banks, fintechs, and large-scale enterprise merchants.

David’s track record spans the full go-to-market lifecycle, from concept to pilot to scale, as well as deep capabilities in cross-institutional partnerships and ecosystem development. His appointment comes at an inflection point for YEAHKA’s international expansion. According to YEAHKA’s 2025 annual report, its overseas business delivered full-year Gross Payment Volume (GPV) surpassing RMB 5 billion, representing a 323.3% year-on-year surge from RMB 1.1 billion in 2024.

View original content:https://www.prnewswire.com/apac/news-releases/former-visa-asia-pacific-executive-david-tay-joins-yeahpay-as-global-vice-president-302763652.html

SOURCE Yeahka

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