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Shoppers Who Search on Ecommerce Sites Drive Nearly Half of Online Revenue, According to New Constructor Study

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1 year ago

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But search quality matters! Highly attractive results — factoring in shopper context, preferences, history and more — have double the click-through rate of less attractive ones

SAN FRANCISCO, March 6, 2025 /PRNewswire/ — The results of search results are in! Retailers seeking to maximize ecommerce revenue should focus on the search bar, according to a new study from Constructor.

Shoppers who engage with search have an outsized impact on ecommerce revenue — far more than their browsing-only counterparts. This highlights the importance of delivering quality experiences that turn searchers’ high intent into action.

Constructor’s report, “Beyond Relevance: The Data-Backed Case for Attractiveness as the New Standard for Ecommerce Search Performance,” analyzes 609 million online shopper searches — responsible for $9.8 billion in revenue — across 113 global retail sites between October and December 2024.

From click to cart to conversion

Even though searchers make up a minority of site visitors, they have a huge impact on online sales. According to the research, on average:

Searchers make up 24% of ecommerce visitorsYet, they drive 44% of total site revenueThey generate 45% of sites’ add-to-cart activity and 42% of conversionsSearchers convert at 2.5X the rate of non-searchers

“When searchers are shown the right product, they’re much more likely to buy,” Constructor CEO Eli Finkelshteyn said. “Retailers can — and should — capitalize on this by creating prominent, engaging and cohesive search experiences, and serving up results that are meaningful to each individual shopper.”

Driving impact across industries

Search behavior and prevalence vary across retail sectors. For example, general merchandise retailers — whose vast catalogs often contain millions of items — see higher search engagement, as customers navigate the extensive selection. Across all areas of retail, though, searchers consistently drive a disproportionate share of sales.

Health & beauty 

Searchers make up 25% of ecommerce traffic — but drive 55% of add-to-cart activity and 57% of site revenue.Searchers have an add-to-cart rate of 49% (more than double that of non-searchers at 23%) and conversion rate of 17% (nearly triple that of non-searchers at 6%).

Apparel 

Searchers account for 21% of ecommerce traffic — but generate 34% of add-to-cart activity and 33% of site revenue.Searchers have an add-to-cart rate of 37% (vs. non-searchers at 22%) and conversion rate of 13% (more than double that of non-searchers at 6%).

General merchandise

Searchers represent 41% of ecommerce traffic — yet drive 63% of add-to-cart activity and 61% of site revenue.Searchers have an add-to-cart rate of 30% (compared to non-searchers at 21%) and conversion rate of 15% (more than double that of non-searchers at 7%).

Home

Searchers make up 14% of ecommerce traffic — but contribute 39% of add-to-cart activity and 42% of site revenue.Searchers have an add-to-cart rate of 30% (nearly triple that of non-searchers at 11%) and conversion rate of 11% (nearly triple that of non-searchers at 4%).

Specialty & hobby

Searchers represent 26% of ecommerce traffic — yet generate 57% of add-to-cart activity and 49% of site revenue.Searchers have an add-to-cart rate of 25% (more than double that of non-searchers at 12%) and conversion rate of 12% (triple that of non-searchers at 4%).

Serving up relevant-only results won’t do!

Simply having a search engine isn’t enough, though: The quality of the search experience matters.

With 68% of online shoppers stating ecommerce search needs an upgrade — and 42% reporting that results are technically relevant to their queries, but not things they’d want to buy — there’s an opportunity for retailers to do better. The data supports moving beyond “relevance” to “attractiveness” as a primary search metric.

“Returning results that are relevant to the query is just the beginning — the real goal is connecting people to what they actually want to buy,” Constructor CEO Eli Finkelshteyn said. “Let’s say two shoppers go to a site and search for ‘men’s jeans.’ Chances are, though, they’re not looking for the same thing. Yet traditional keyword-based engines don’t distinguish. They match the word ‘jeans’ and deem all types relevant — putting the burden on the shopper to wade through.”

“But by prioritizing attractiveness, retailers can show each person the jeans most likely to appeal to them,” Finkelshteyn continued. “Maybe one person prefers slim fit, dark-wash, premium brands — so those in their size rise to the top of results. Doing this is a win-win: Shoppers have a better experience and find what they want faster, and retailers are more likely to make a sale.”

Constructor’s study shows how attractive search results — which consider an individual’s history, preferences and shopping patterns; in-session context; product performance data; inventory; product and regional seasonality; and more — outperform others:

Double the clicks: Highly attractive results — measured by Constructor as results closely optimized for conversion — have nearly double the click-through rate of those with low attractiveness (those that are less-optimized to drive conversions).Optimization opportunities: For every 1-point increase in a search result’s attractiveness, click-through rates rise nearly 4%. (Constructor’s proprietary scale measures degrees of attractiveness, based on a search result’s probability to convert.)

For more information on optimizing for attractiveness, as well as more data from Constructor’s “Beyond Relevance: The Data-Backed Case for Attractiveness as the New Standard for Ecommerce Search Performance” report, please see http://info.constructor.com/beyond-relevance-report.

About Constructor
Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor’s AI-first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver personalized experiences in real time that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, The Very Group, home24, Grove Collaborative and Fisheries Supply. Constructor is a U.S.-based company that was founded in 2015 by Eli Finkelshteyn and Dan McCormick. For more, visit: constructor.com

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SOURCE Constructor

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BinBase Launches 2026 BIN Database Featuring 6-11 Digit Waterfall Lookup for High-Precision Payment Routing

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54 minutes ago

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July 22, 2026

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BinBase introduces its upgraded 2026 BIN Database, offering 3.2M+ card ranges, 29 granular data attributes, and extended 8-11 digit accuracy to eliminate false-positives and optimize routing for global fintechs.

MIAMI, July 21, 2026 /PRNewswire-PRWeb/ — BinBase, a provider of payment intelligence and card issuing data, has announced the official release of its updated 2026 BIN Database. Engineered for payment gateways, acquiring banks, fraud prevention platforms, and e-commerce platforms, the updated dataset solves critical routing inaccuracies caused by the industry-wide shift from legacy 6-digit BINs to extended 8-to-11-digit card ranges.

Relying solely on 6-digit BINs in 2026 means misclassifying card products and losing money on interchange fees. Our 2026 release provides the surgical precision developers need for cost-effective payment routing.

Since ISO/IEC 7812 expanded the standard Bank Identification Number (BIN) length to 8 digits, traditional 6-digit lookup tables have struggled to correctly identify modern card profiles. This leads to false positives, misidentified interchange fees, and failed transactions. BinBase addresses this challenge by introducing a multi-tiered database structure supporting up to 11-digit precision, alongside a recommended “Waterfall Lookup Algorithm.”

To ensure 100% routing and verification accuracy, the Waterfall method executes a descending search sequence: checking 11-digit BIN ranges down through 10, 9, 8, 7, and 6 digits until an exact match is resolved.

Key technical specifications of the 2026 BinBase release include:

Over 3.2 Million Card Ranges: Full global coverage including Visa, Mastercard, Amex, Discover, UnionPay, JCB, and regional networks.Extended Precision: Over 88% of the dataset consists of high-precision ranges (8–11 digits) to accurately isolate sub-brands, currencies, and card tiers.29 Granular Attributes: Beyond core issuer data, the database features advanced parameters including Durbin Regulation status, US Debit/ATM network routing (STAR, NYCE), Fast Funds (Visa Direct / Mastercard MoneySend indicators), commercial Level 2/Level 3 data, and digital wallet token ranges (Apple Pay / Google Pay).

“Modern payment processing requires surgical precision,” said a spokesperson for Damiko Inc. “Relying solely on 6-digit BINs in 2026 means misclassifying card products and losing money on interchange fees. Our 2026 release provides the underlying intelligence developers need to build resilient, cost-effective payment infrastructure.”

Developers and payment teams can evaluate the full 29-field database schema, review integration examples, and download a free 2026 sample dataset on the official GitHub repository.

To learn more about full commercial licensing options, instant CSV downloads, and custom API delivery, visit BinBase.

About Damiko Inc

Damiko Inc is a US-based fintech data provider specializing in card issuer analytics, payment routing data, and global BIN database solutions. Operating through its flagship product, BinBase.com, the company supplies high-precision transaction intelligence to help merchants and payment facilitators worldwide optimize approval rates and mitigate fraud.

Media Contact

Fedor Lavrikoff, BinBase, 1 +17866133333, sales@binbase.com, htttps://www.binbase.com 

View original content:https://www.prweb.com/releases/binbase-launches-2026-bin-database-featuring-6-11-digit-waterfall-lookup-for-high-precision-payment-routing-302829291.html

SOURCE BinBase

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Redington Limited and AutomationEdge Announce Strategic Partnership to Accelerate Enterprise Automation and Agentic AI Adoption

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54 minutes ago

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July 22, 2026

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MUMBAI, India, July 22, 2026 /PRNewswire/ — Redington, a leading technology aggregator and innovation catalyst, and AutomationEdge, a leading Agentic Process Automation platform for global enterprises, have announced a strategic partnership to accelerate the adoption of enterprise automation and Agentic AI. The collaboration brings together Redington’s extensive distribution ecosystem and partner network with AutomationEdge’s enterprise-grade Agentic Process Automation platform to enable faster, scalable, and outcome-driven digital transformation for organizations.

As a part of the partnership, AutomationEdge’s portfolio of AI Agents and automation solutions is now available through the Redington AI Exchange Marketplace, enabling partners and customers to easily discover, evaluate, and deploy enterprise-ready AI solutions. This availability significantly reduces the time required to adopt AI-driven automation and provides organizations with access to proven use cases that can deliver measurable business outcomes.

The partnership is focused on delivering solution-led automation offerings that simplify adoption for enterprises and channel partners. By combining Redington’s go-to-market reach with AutomationEdge’s 10x automation capabilities, the two organizations aim to help businesses move from fragmented automation initiatives to enterprise-wide orchestration—driving efficiency, agility, and operational excellence.

Through this collaboration, both companies will jointly promote pre-built automation and AI Agent solutions across key business functions, including banking operations, insurance processes, IT / HR operations, customer service, and finance functions. These solutions include ready-to-deploy workflows, AI Agents, demonstration environments, and implementation frameworks designed to accelerate deployment and reduce complexity.

The partnership will also include joint go-to-market initiatives such as partner enablement programs, co-branded workshops, solution showcases, and proof-of-concept (PoC) engagements. These initiatives are designed to equip Redington partners with the knowledge, tools, and support needed to successfully position, sell, and implement AI-powered automation solutions for enterprise and mid-market customers.

Sayantan Dev, Global Head, Software Solutions Group, Redington, said, “The next phase of AI adoption will be defined by execution. Through the Redington AI Exchange Marketplace, we are bringing together the technologies and ecosystem needed to help partners deliver real business outcomes at scale. AutomationEdge’s Agentic AI and automation capabilities strengthen our ability to enable customers to accelerate AI adoption with greater speed, governance, and confidence.”

Prasad Likhite, Chief Sales Officer of AutomationEdge, said, “We are delighted to strengthen our partnership with Redington and accelerate the adoption of next-generation enterprise automation and Agentic AI solutions across the market. The availability of AutomationEdge AI Agents through the Redington AI Exchange Marketplace marks an important milestone in democratizing AI-led transformation, enabling enterprises to rapidly scale intelligent automation initiatives with speed, agility, and measurable business impact. At the same time, it creates significant opportunities for partners to drive innovation, unlock new revenue streams, and deliver greater value to their customers.”

The collaboration also emphasizes localized support, implementation expertise, and customer success services, ensuring that organizations can seamlessly deploy, manage, and scale automation initiatives. By leveraging Redington’s strong partner ecosystem and AutomationEdge’s deep expertise in automation and Agentic AI, the partnership is well-positioned to address the evolving needs of modern enterprises.

As organizations increasingly prioritize productivity, operational efficiency, and AI-led transformation, this partnership marks a significant step toward making enterprise automation and Agentic AI more accessible, scalable, and impactful across industries.

 About Redington

Redington Limited (NSE: REDINGTON) (BSE: 532805), a leading technology solutions provider, empowers businesses in their digital transformation journeys. Guided by its brand narrative “Unlock Next”, Redington goes beyond distribution to remove barriers, accelerate digital adoption, and unlock access, growth, trust, efficiency, and impact—helping businesses, communities, and societies embrace what’s next in technology

About AutomationEdge

AutomationEdge is a leading Agentic Process Automation platform for global enterprises. Its platform enables organizations to automate complex business processes, deploy AI Agents at scale, improve operational efficiency, and accelerate digital transformation initiatives across industries.

Media Contact:
Rahul Wandile
rahul.wandile@automationedge.com

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/redington-limited-and-automationedge-announce-strategic-partnership-to-accelerate-enterprise-automation-and-agentic-ai-adoption-302831361.html

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Applied Intuition Launches Dana, the Agentic Platform for Physical AI

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54 minutes ago

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July 22, 2026

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New platform pairs agentic AI with the tooling, data, infrastructure and domain expertise Applied Intuition has built over nearly a decade to speed the safe development of intelligent machines for the physical world.

Dana is the first agentic platform for building, testing, deploying and operating physical AI systems across industries.Built on nearly a decade of Applied Intuition’s tooling, infrastructure, workflows and engineering expertise, Dana is purpose-built for safety-critical systems operating in the physical world.Dana helps companies build physical AI applications for any industry or use case, from autonomy and software-defined vehicles to fleet operations, robotics, construction, mining and intelligent in-vehicle experiences.Dana has already reduced critical phases of vehicle development from months to days in internal and select customer deployments.

SUNNYVALE, Calif., July 22, 2026 /PRNewswire/ — Applied Intuition, Inc., a leader in physical AI, today announced the launch of Dana, the first agentic platform for building, testing, deploying and operating physical AI systems across industries. Dana combines the power of agentic AI and rapid application development with nearly a decade of Applied Intuition’s tooling, infrastructure and engineering knowledge. The result is a unified system that accelerates the development of intelligent machines in the physical world.

“We believe physical AI will become one of the defining technologies of this century,” said Qasar Younis, co-founder and CEO of Applied Intuition. “Our ambition is to help bring intelligence to a billion machines, and Dana is the platform we built to make that possible.”

Unlike general-purpose AI tools designed primarily for digital workflows, Dana is built for the complexities of machines operating in the physical world. Dana comes with all the platform capabilities needed to build and deploy safety-critical physical AI applications, including data, visualization and tooling, as well as the evaluation, traceability and governance these systems require. The platform was designed to work across industries and with a wide range of use cases, from software-defined vehicle development and advanced driver assistance systems (ADAS) to mining and construction operations, truck fleet management, robotics and intelligent in-vehicle experiences. With Dana, customers can:

Deploy Applied Intuition’s reference applications — spanning autonomy, fleet operations, and more — or build their own.Use both natural language and command-line interfaces to complete complex development tasks more intuitively and accelerate iteration cycles across teams and systems.Integrate the platform with enterprise systems and collaboration tools, like Slack and Jira, helping organizations connect fragmented engineering and operational workflows while embedding agentic capabilities across the development process.

Applied Intuition has used Dana internally since last year, building and delivering solutions on the platform for long-standing customers across automotive, trucking, mining, and agriculture. Dana’s agent-driven workflows have reduced critical phases of vehicle development timelines from months to days in some cases. Applied Intuition has offered limited, early access to select customers, including heavy-equipment manufacturer Komatsu and Isuzu Motors, who is using the platform to accelerate L4 autonomy for its fleet of commercial trucks.

“We’ve been impressed by how Dana can streamline complex engineering workflows and accelerate development,” said Yasuhiro Yazawa, Director, Isuzu Motors Limited, Japan. “Dana gives our engineering teams greater confidence to develop, track and deploy safe autonomous-vehicle capabilities at a much faster pace.”

“Applied Intuition has been a valuable technology partner as we continue advancing the digital capabilities that support the next generation of mining equipment and solutions,” said Peter Salditt, CEO, Komatsu Mining. “Dana represents another step forward, bringing intelligent, agentic capabilities into our engineering workflows to help our teams innovate faster, improve efficiency and ultimately create greater value for our customers’ operations.”

Dana is designed to help companies keep up with the fundamental shift now underway across industries. As autonomous vehicles, robots and industrial systems become more capable, manufacturers need a more integrated way to build, validate and deploy them safely. Dana gives teams a faster path from idea to production, and the confidence to put increasingly intelligent machines into the real world.

The future of AI is physical. Dana was built for it.

To learn more about Dana and Applied Intuition’s physical AI platform, visit AppliedIntuition.com.

About Applied Intuition
Applied Intuition, Inc. is powering the future of physical AI. Founded in 2017 and now valued at $15 billion, the Silicon Valley company is creating the digital infrastructure needed to bring intelligence to every moving machine on the planet. Applied Intuition services the automotive, defense, trucking, construction, mining and agriculture industries in three core areas: tools and infrastructure, operating systems, and autonomy. Eighteen of the top 20 global automakers, as well as the United States military and its allies, trust the company’s solutions to deliver physical intelligence. Applied Intuition is headquartered in Sunnyvale, California, with nearly two dozen offices across the globe, including in London, Munich, Tokyo, Seoul, and the Washington, D.C. metro area. Learn more at applied.co or press@applied.co.

View original content:https://www.prnewswire.com/apac/news-releases/applied-intuition-launches-dana-the-agentic-platform-for-physical-ai-302831516.html

SOURCE Applied Intuition, Inc.

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