Connect with us

Technology

Most eCommerce Pros Can’t Tell CGI From Real Photography, New Imagine.io Survey Shows

Published

on

100+ digital merchandising leaders averaged a failing 49.6/100 when asked to spot AI-generated product imagery, proving photorealistic CGI has reached parity with studio shots.

AUSTIN, Texas, May 23, 2025 /PRNewswire-PRWeb/ — Imagine.io, the AI-powered 3D content platform, today released results of a visual–accuracy quiz completed by more than 100 eCommerce professionals during the Digital Shelf Summit. Participants were shown ten product images—an even split of computer-generated (CGI) renders and live-studio photos—and asked to sort each one into “real” or “render.” The average score was just 49.6 out of 100, indicating most experts could not consistently tell the difference.

“This isn’t about replacing photography—it’s about empowering brands to create more visuals, faster and more affordably, by adding high-quality CGI and AI tools to their content stack,” said Preet Singh, CEO & Founder of Imagine.io.

“When seasoned eCommerce and merchandising experts can’t spot which images are rendered and which were taken in a studio, it’s clear the technology has arrived,” said Preet Singh, CEO & Founder of Imagine.io. “This isn’t about replacing photography—it’s about empowering brands to create more visuals, faster and more affordably, by adding high-quality CGI and AI tools to their content stack.”

Facing tariff pressures, shrinking budgets, and soaring demand for personalization, leading brands are turning to CGI to accelerate content pipelines. Imagine.io’s platform enables teams to generate lifestyle scenes, silo shots, dimensional imagery, and even augmented-reality assets from a single 3D model—cutting production costs by up to 90 percent and compressing timelines from weeks to hours.

Survey Methodology

A library of verified studio photographs and photorealistic renders was uploaded to the survey engine. Each respondent received ten randomly selected images—five CGI, five real—spanning multiple product categories and camera angles. Participants swiped right or left to classify each asset, then submitted their results for an immediate score.

Key Findings of Survey

Indistinguishable Quality of Real vs. CGI Imagery: Average accuracy of 49.6 % proves parity between cutting-edge CGI and traditional photography.Cross-Category Parity: Furniture, housewares, and consumer-electronics renders scored nearly identical misidentification rates.Scalability Advantage: Respondents cited cost, speed, and versioning flexibility as top reasons to trial CGI in 2025.

Download the Complete Report

To view the full report visit https://resources.imagine.io/news-press/survey-results-ecom-pros-cant-discern-between-real-cgi-imagery.

To take the survey yourself, visit quiz.imagine.io

Media Contact

Taylor Jones, imagine.io, 1 8434427477, taylor@imagine.io, imagine.io

View original content to download multimedia:https://www.prweb.com/releases/most-ecommerce-pros-cant-tell-cgi-from-real-photography-new-imagineio-survey-shows-302462768.html

SOURCE imagine.io

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Krystal Biotech Set to Join S&P MidCap 400; Tutor Perini and V2X to Join S&P SmallCap 600

Published

on

By

NEW YORK, July 20, 2026 /PRNewswire/ — S&P Dow Jones Indices will make the following changes to the S&P MidCap 400, S&P SmallCap 600: 

S&P SmallCap 600 constituent Krystal Biotech Inc. (NASD: KRYS) will replace Taylor Morrison Home Corp. (NYSE: TMHC) in the S&P MidCap 400, and Tutor Perini Corp. (NYSE: TPC) will replace Krystal Biotech in the S&P SmallCap 600 effective prior to the opening of trading on Friday, July 24. S&P 500 & 100 constituent Berkshire Hathaway Inc. (NYSE: BRK.A/BRK.B) is acquiring Taylor Morrison Home in a deal expected to close on or about that date, pending final closing conditions.
  V2X Inc. (NYSE: VVX) will replace Avanos Medical Inc. (NYSE: AVNS) in the S&P SmallCap 600 effective prior to the opening of trading on Monday, July 27. American Industrial Partners is acquiring Avanos Medical in a deal expected to close soon, pending final closing conditions.

Following is a summary of the changes that will take place prior to the open of trading on the effective date:

Effective Date

Index Name

Action

Company Name

Ticker

GICS Sector

July 24, 2026

S&P MidCap 400

Addition

Krystal Biotech

KRYS

Health Care

July 24, 2026

S&P MidCap 400

Deletion

Taylor Morrison Home

TMHC

Consumer Discretionary

July 24, 2026

S&P SmallCap 600

Addition

Tutor Perini Corp

TPC

Industrials

July 24, 2026

S&P SmallCap 600

Deletion

Krystal Biotech

KRYS

Health Care

July 27, 2026

S&P SmallCap 600

Addition

V2X

VVX

Industrials

July 27, 2026

S&P SmallCap 600

Deletion

Avanos Medical

AVNS

Health Care

ABOUT S&P DOW JONES INDICES

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit www.spglobal.com/spdji/en/

FOR MORE INFORMATION:

S&P Dow Jones Indices
index_services@spglobal.com

Media Inquiries
spdji.comms@spglobal.com

View original content:https://www.prnewswire.com/news-releases/krystal-biotech-set-to-join-sp-midcap-400-tutor-perini-and-v2x-to-join-sp-smallcap-600-302830022.html

SOURCE S&P Dow Jones Indices

Continue Reading

Technology

Club Offers for Travel Enthusiasts in Canada

Published

on

By

TORONTO, July 20, 2026 /PRNewswire/ — Travelzoo® (NASDAQ: TZOO), the club for travel enthusiasts, announces three of many new Club Offers for Club Members in Canada.

Rigorously vetted and negotiated for us travel enthusiasts:

$999—ALL-INCLUSIVE PUNTA CANA TRIP: 4 NIGHTS WITH FLIGHTS
This all-suite resort is located on a private stretch of white-sand beach. Roundtrip flights, four all-inclusive nights and taxes and fees are included.$1399—HAWAII 5-STAR VACATION: 5 NIGHTS WITH FLIGHTS
For five nights, enjoy world-famous Waikiki Beach. Stay at a 5-star oceanfront resort that boasts a two-storey aquarium and restaurants by Iron Chef Morimoto. Roundtrip flights and all taxes are included. We save 30% off what everyone else pays.$1999—B.C.’S GRIZZLY BEAR RAINFOREST, WITH FLOATPLANE
View grizzly bears and go whale-watching. Stay three nights at an intimate lodge on Minstrel Island. Three guided wildlife cruises, meals and roundtrip floatplane from Campbell River are included. We save $881–$1110 per person when compared to regular prices.

Are you a travel enthusiast? Join the club today: https://travelzoo.com

Who are we?
We, Travelzoo®, are the club for travel enthusiasts. We reach 30 million travellers. Club Members receive Club Offers negotiated and rigorously vetted by our deal experts around the globe. Our relationships with thousands of top travel companies give us access to irresistible deals. Our club and its benefits are built around the lifestyle of a modern travel enthusiast.

Media Contact:
Amanda Ieraci – Toronto
+1 437 866 8540
aieraci@travelzoo.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/club-offers-for-travel-enthusiasts-in-canada-302830028.html

SOURCE Travelzoo

Continue Reading

Technology

Granicus Strengthens ANZ Leadership Team with Appointment of Jonathan Usher as Managing Director

Published

on

By

Latest leadership appointments reinforce Granicus’ commitment to “growth, innovation and customer success”
across Australia and New Zealand

MELBOURNE, Australia, July 21, 2026 /PRNewswire/ — Granicus, a leading provider of customer experience technologies and services for governments and destination organisations, today announced the appointment of Jonathan Usher as Managing Director for Australia and New Zealand, reinforcing the company’s commitment to the region and supporting its next phase of growth across Australia and New Zealand (ANZ).

Jonathan joins Granicus with more than 25 years of experience leading and scaling technology businesses across Australia and New Zealand. His background spans SaaS, cloud, cybersecurity and digital public services, with a strong track record of building scalable, customer-focused organisations and driving sustainable growth.

In his new role, Jonathan will lead Granicus’ ANZ business, working closely with customers, partners and employees to strengthen customer success, accelerate growth and help organisations deliver better experiences for citizens, visitors and communities.

“Jonathan brings an exceptional combination of leadership experience, commercial acumen and customer focus,” said G Masili, Chief Customer Officer at Granicus.” His understanding of technology, digital services and platform growth makes him ideally positioned to lead our Australia and New Zealand business. As demand continues to grow for modern, connected digital experiences, Jonathan’s experience will help us strengthen our support for customers across the region.”

Jonathan’s appointment forms part of a broader investment in Granicus’ Australia and New Zealand operations. In recent months, the company has also welcomed Julie Morton as Regional Sales Director and Pallavi Sathyanarayana as Regional Product Leader, further strengthening regional expertise across sales, product innovation and customer success.

Together, these appointments represent a significant investment in leadership capability and regional growth, creating a strong foundation for the next chapter of Granicus’ expansion across Australia and New Zealand.

“Throughout my career, I’ve been drawn to organisations that combine strong technology with a clear purpose,” said Jonathan Usher. “Granicus stands out because of the impact it helps customers create every day – helping governments and public sector organisations build stronger connections with the communities they serve. I’m excited to join the team and work alongside our customers and partners to help organisations across Australia and New Zealand deliver better experiences, strengthen engagement and create lasting value for their communities.”

The strengthened leadership team reflects Granicus’ long-term commitment to Australia and New Zealand and its ambition to support customers through the next generation of digital transformation, engagement and service delivery.

About Granicus:
Granicus is the global leader in digital experience technologies and services for the public sector, supporting more than 7,000 public sector organizations worldwide and managing more than 30 billion digital interactions each year. Through its Government Experience Cloud (GXC), Government Experience Agent (GXA), and Government Experience Insights (GXI) platforms, Granicus helps governments deliver trusted, accessible, and efficient services — at scale, and with accountability built in.

Granicus is proud to serve as a critical strategic partner to governments as they work to deliver equitable and secure government experiences. Granicus empowers stronger relationships between government and constituents across the US, UK, Australia, New Zealand, Canada, Latin America and the Caribbean. By simplifying interactions and communicating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/granicus-strengthens-anz-leadership-team-with-appointment-of-jonathan-usher-as-managing-director-302830031.html

SOURCE Granicus

Continue Reading

Trending