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Quamly Corp Publishes Findings on the Six Audience-Insight Inputs Every Modern Marketing Strategy Needs

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Quamly Corp identifies six structured inputs marketers should build into strategy ahead of campaign work, drawn from the company’s engagements across performance marketing and payment-coordinated brands.

LAS VEGAS, June 3, 2026 /PRNewswire-PRWeb/ — Quamly Corp, a marketing and payment-coordination partner working with brands across competitive digital sectors, has released a set of findings outlining the six audience-insight inputs that the Quamly team considers foundational to any modern marketing strategy. The findings move past the broad first-party data discussion that has dominated industry conversation and instead specify the discrete inputs marketing leaders should be collecting, organizing, and matching to specific strategic decisions before campaign planning begins.

Background

Quamly Corp’s perspective is shaped by its day-to-day work coordinating advertising partnerships, advertiser negotiations, and payment operations on behalf of digital brands. That dual vantage point — sitting between the marketing surface and the financial reality of customer behavior — has shown the Quamly team that marketing strategies built on a single class of input (most often paid-media performance data) tend to underdeliver against revenue targets by a noticeable margin. The findings released today reflect the company’s observation that the strongest strategies draw on six categories of input simultaneously, with each input tied to a specific decision rather than collected for its own sake.

Key Findings

Behavioral signals from real product use should set positioning, not just retention tactics. The Quamly Corp recognizes that how customers really use a product, such as the areas they access, where they hesitate, and where they disregard, should anchor the brand’s positioning statement, not only the lifecycle messaging. Teams that position their brands based on customer behavior experience an increase in customer retention by 15% to 20% in three months.

Support conversation themes belong in the creative brief. Support transcripts and chat logs surface the language customers actually use, the objections they raise, and the moments they hesitate. The experts observe that only about two out of ten marketing departments refer to such data regularly, making it challenging for the creative department to know what language the support department knows.

Partner-reported audience patterns refine targeting before media planning. Advertising partners, distribution platforms, and category collaborators each see a slice of the audience the brand itself cannot. Quamly generally pulls together partner audience data quarterly, and the collective data helps their marketers understand the client better than they do already.

Search and intent data should inform timing as much as keywords.

Quamly Corp has concluded that signals about user intent are most useful when viewed as a calendar, showing when interest rises, when it falls, and when related categories attract attention, and used to plan campaign schedules, rather than just to determine keyword bids. Brands that align their campaign launch dates with identified patterns in user intent typically achieve 25–30% higher customer acquisition efficiency in the first two weeks.

Channel-by-channel engagement profiles should drive budget allocation, not flat splits. The Quamly team noted that the same audience behaves differently on each platform. Marketing costs should be distributed based on how engaged the audience is on each platform rather than on industry averages. Spending in such a manner will produce better results after the first quarter.

Lifecycle-stage feedback closes the loop between acquisition and retention. Feedback collected at distinct lifecycle stages — onboarding, first use, third-month renewal, lapsed-customer reactivation — gives strategy a feedback rhythm that quarterly surveys cannot. Quamly Corp recommends a minimum of four lifecycle-stage listening points per year.

Industry Relevance

The Quamly Corp findings arrive at a moment when marketing teams face pressure to demonstrate measurable contribution to growth without expanding budgets. The company’s read, drawn from its work coordinating campaigns and payment operations for brands in competitive digital sectors, is that strategies leaning on a single class of insight — typically paid-media performance data — leave significant value on the table. By specifying six distinct inputs and pairing each with a strategic decision, the framework gives marketing leaders a structured way to audit what their current strategy is built on.

The Quamly team also notes that brands using all six inputs tend to reduce wasted campaign spend by a range it tracks at 18 to 24% over a full year, primarily by catching audience misreads before media buys go live. The company will observe future trends of input changes in light of tightening data availability on platforms and shifting strategies towards direct consumer signals.

About Quamly Corp

Quamly Corp is a marketing and payment-coordination partner working with brands in dynamic digital sectors. The company’s core areas of work are marketing and advertising strategy development, advertiser relations and negotiations, and payment process coordination. Quamly Corp serves businesses competing in markets that require both operational efficiency and marketing effectiveness, and its work centers on translating audience insight into structured campaign execution while keeping payment operations compliant and stable. Quamly Corp’s commitment is to simplify complexity for its partners, aligning marketing strategy with the financial and operational realities that determine whether growth is sustainable.

Media Contact

Donna Guinn, Quamly Corp., 1 14844731779, info@quamly-corp.com, https://quamly-corp.com/

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SOURCE Quamly Corp.

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Sesame Software Named Fastest to Implement and Best Estimated ROI in G2’s Fall 2026 Reports, Previews Sesame Software 7.0

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October 27, 2026

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Mid-market recognition from verified users caps a strong 2026 as the company announces the beta of its biggest platform release in years

SANTA CLARA, Calif., Oct. 27, 2026 /PRNewswire/ — Sesame Software, the Enterprise Data Management leader, today announced it has earned two mid-market badges in G2’s Fall 2026 reports, Fastest Implementation and Best Estimated ROI, based on verified user reviews. Heading into 2027, the company also previewed Sesame Software 7.0, its biggest platform release in years, with a beta opening this winter.

Recognized by G2 Users

The badges reflect what users say about Sesame Software: it’s up and running in minutes, needs no coding or data mapping, and pays for itself quickly. Teams use it to replicate data in near real time, build pipelines into warehouses like Snowflake, back up and archive records, and run verified migrations between systems.

“Customers don’t want a data project. They want their data where they need it, working as soon as possible,” said Joshua Demumbreum, Director of Product Operations, Sesame Software. “Hearing that back from users, in their own words, is a great way to close the year.”

Coming Soon: Sesame Software 7.0

What’s new in 7.0:

New interface: fewer clicks, easier navigation, clearer logs, and reporting on which records each job movesRebuilt engine: faster jobs, bigger data volumes and fewer failures, with data cleanup built into every jobRewritten connectors: simpler templates that behave the same across every connectorSimpler upkeep: Java 25 support, embedded Tomcat, and one-step upgrades

“After 30-plus years in enterprise data, 7.0 is our biggest step forward yet,” said Nathan Lugert, Senior Software Engineer, Sesame Software. “We can’t wait to get it into users’ hands.”

About Sesame Software

Sesame Software is the Enterprise Data Management leader, delivering data rapidly for enhanced reporting and analytics. Sesame Software’s data platform offers superior solutions for data warehousing, integration, as well as backup, and compliance to fit your business needs. Quickly connect to SaaS, on-premise, and cloud applications for accelerated insights. With over 30 years of expertise, Sesame Software helps businesses take back control of their data, access it from anywhere, ensure security and compliance, and unlock its power to grow.

Media Contact:
Kristen Besselsen, Director of Marketing
kristen.besselsen@sesamesoftware.com
www.sesamesoftware.com

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SOURCE Sesame Software

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RS earned three awards at the 2026 Moxa Global Distributor Summit

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October 27, 2026

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The three awards recognize RS for demonstrable leadership in small to medium-sized business sales, energy sector sales, and regional sales.

FORT WORTH, Texas, Oct. 27, 2026 /PRNewswire/ — RS, a high-service global product and service solutions provider for industrial customers, earned three top awards at the 2026 Moxa Global Distributor Summit. Held in Nashville, Tennessee, September 8–11, this exclusive summit welcomed Moxa team members and partners from all over the world to “Collaborate to Lead” and discuss business and strategy updates, emerging industrial infrastructure trends, secure OT connectivity, and next-generation technologies like AI data centers and energy storage.

RS combines immediate access to Moxa products with deep technical expertise to solve complex operational challenges.

During the event, Moxa — a global leader in industrial networking, computing, and edge connectivity solutions — presented RS Americas with its:

2026 Top Global Sales Award for small to medium-sized businesses2026 Top Global Sales Award for energy businesses2026 Platinum Award for top sales in the Americas region

These awards recognize RS for outstanding sales achievements and exceptional partnership in three key market segments. Together, RS and Moxa deliver secure network deployments and reliable edge connectivity for industrial automation customers across the manufacturing, energy, and commercial sectors.

“Partnering with Moxa enables us to provide industrial customers with the high-performance networking technologies they need to advance their digital transformation and build resilient operations,” said Marie Dawson, Sr. Director of Strategic Supplier Engagement at RS. “Earning three top honors at the 2026 Moxa Global Distributor Summit validates our approach — combining immediate access to quality Moxa products with deep technical expertise to solve complex operational challenges and keep critical infrastructure running across industries.”

“RS continues to demonstrate outstanding leadership in advancing edge connectivity and network reliability across key industrial sectors,” said Mat Stewart, Vice President of Sales at Moxa. “We are proud to recognize the RS Americas team for their exceptional global and regional performance over the past year and look forward to building on this momentum together.”

To learn more about the RS portfolio of Moxa products and solutions, visit the embedded links.

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RS Moxa Awards PR.jpg

PR Image Caption:
The RS Americas team accepted three top sales performance awards at the 2026 Moxa Global Distributor Summit. Pictured from left to right: Moxa Americas Vice President of Sales Mat Stewart, RS Americas Product Director Chris Cole, RS Americas Eastern Regional Sales Manager John Allen, RS Americas Senior Director of Strategic Supplier Engagement Marie Dawson, RS Americas Supplier Manager Evie Hooper, RS Americas Category Manager Megan Shaw, Moxa Americas Director of Channel Sales Pat Sweeney, RS Americas Product Portfolio Manager Gary Guess, and Moxa Americas President Chad Chesney.

About RS
RS is a high-service global product and service solutions provider for industrial customers, enabling them to operate efficiently and sustainably. We operate in 33 markets, stock over 875,000 industrial and specialist products, and list an additional five million relevant for our industrial customers, sourced from over 2,500 suppliers. This extensive range supports our customers across the industrial lifecycle of designing, building, and maintaining equipment and operations. We enhance their experience through a tailored service model, leveraging our efficient physical, digital, and process infrastructure sustainably. We combine a technically led and digitally enabled approach with an exceptional team of experts; ultimately, it’s our people that make the difference. Our purpose, making amazing happen for a better world, reflects our focus on delivering results for people, planet, and profit.

RS Group plc is listed on the London Stock Exchange with stock ticker RS1, and in the year ended March 31, 2026, reported revenue of $3,871.07 million. For more information, please visit https://www.rsgroup.com/ or connect with us on LinkedIn or X (Twitter).

About RS in the Americas
In the Americas region, RS stocks more than 250,000 industrial and electronic products from more than 700 trusted suppliers. These solutions cover categories extending from automation and control equipment to interconnect, passive, active, and electromechanical components and include more than 90,000 high-quality, competitively priced RS PRO products. For more information, please visit https://us.rs-online.com or connect with us via social media on LinkedIn, Facebook, and YouTube.

Editorial Contact & Media Inquiries:
Laurie Tortorello, Director of People & Culture Communications, RS Americas
Laurie.Tortorello@rsgroup.com

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SOURCE RS

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Union Home Mortgage Selected for USDA Rural Development Delegated Authority Pilot Program

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46 minutes ago

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October 27, 2026

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One of six lenders chosen nationwide to deliver an enhanced USDA loan experience for eligible rural borrowers

STRONGSVILLE, Ohio, Oct. 27, 2026 /PRNewswire/ — Union Home Mortgage (UHM), a high-growth independent mortgage banking company with a world-class culture, announced today that it has been selected by the U.S. Department of Agriculture Rural Development to participate in the expanded Delegated Authority Lender Interactive Test Environment (LITE) Pilot Program for the Single Family Housing Guaranteed Loan Program, further strengthening the company’s ability to serve homebuyers in rural communities across the country. UHM is one of six lenders nationwide chosen to join the initiative, which begins on December 1, 2026.

The pilot program grants participating lenders greater authority in the loan approval and closing process, allowing qualified borrowers to move through the mortgage journey more efficiently while maintaining rigorous underwriting and compliance standards. By reducing pre-closing approval requirements from USDA, the program is designed to accelerate loan processing timelines and expand homeownership opportunities for eligible families in rural communities across the country.

“We are honored to partner with USDA Rural Development to help rural borrowers access more opportunities to achieve the dream of homeownership, which is one of the most powerful ways to build financial stability and strengthen communities,” said Bill Cosgrove, CEO of Union Home Mortgage. “Being selected for this pilot program reflects our commitment to providing world-class service and innovative solutions to our borrowers, and we thank USDA for entrusting us with this increased responsibility.”

Through the USDA Single Family Housing Guaranteed Loan Program, eligible low- and moderate-income borrowers can access affordable financing options, including 100% financing for homes in qualifying rural areas. According to USDA Rural Development, homebuyers can buy existing, build new, or cover the cost of rehabilitating, improving, or relocating a home with a Single Family Housing loan guarantee. As a participant in the Delegated Authority LITE Pilot Program, UHM will be positioned to deliver these benefits with greater speed and efficiency while continuing to provide personalized guidance throughout the homebuying journey.

The selection further underscores UHM’s reputation as a trusted lending partner and aligns with the lender’s focus on responsible growth, operational excellence, and expanding access to affordable mortgage solutions in communities of all sizes.

For more information about Union Home Mortgage, visit www.uhm.com. For information about USDA Rural Development housing programs, visit www.rd.usda.gov.

About Union Home Mortgage
Union Home Mortgage Corp. (UHM) is a high-growth, full-service retail, wholesale, and consumer direct independent mortgage banking company with branches across the U.S. in 49 states + D.C. UHM is an in-house loan servicer offering world-class customer service through high touch communication & technology. A privately held family business, with a collaborative culture that stands out in the mortgage industry, UHM Partners (employees) are guided by a Code of Conduct that emphasizes respect, open communication, and accountability. All these principles translate to industry-leading customer retention and satisfaction. Some honors include being a Six-Year USA TODAY Top Workplace and a Twelve-Year Northeast Ohio Top Workplace. Learn more at www.uhm.com.

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SOURCE Union Home Mortgage

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