Technology
AIDIMM™ & AILPBGA™ Make Global Debut | Longsys Spotlights Full-Stack Edge AI Storage Solutions at COMPUTEX 2026
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2 months agoon
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TAIPEI, June 4, 2026 /PRNewswire/ — From June 2 to 5, 2026, COMPUTEX 2026 in Taipei runs under the theme “AI Together,” focusing on AI computing and next-gen technologies. Longsys (301308.SZ), under its own theme “Edge AI Storage • Integrated Implementation,” showcases its full-stack edge AI storage portfolio and multi-scenario integrated application solutions. Together with its globally recognized high-end consumer brand Lexar, Longsys demonstrates a comprehensive range of innovative edge AI storage hardware and software designed to optimize local LLM performance and accelerate collaboration across the global AI hardware ecosystem.
Global Launch: AIDIMM™ & AILPBGA™ Custom-Built Memory for Edge AI Inference
At the show, Longsys highlights two dedicated memory products purpose-built for edge AI inference, precisely tailored to meet the deployment needs of AI models across various scenarios.
AIDIMM™: Single-Module Memory Enables Stable 70B+ Edge LLM Operation
Optimized specifically for intensive AI computing, AIDIMM™ delivers up to 128GB capacity, a native 256-bit bus, and industry-leading 307.2GB/s single-channel bandwidth in a compact form factor. It resolves common pain points of today’s AI agent hosts—including insufficient memory, compute bottlenecks causing stuttering, thermal throttling, and costly upgrades. The module features a single-sided layout with four LPDDR5x chips, simplifying PCB routing, along with high-density, high-pin-count connectors that are natively compatible with mainstream AI agent host motherboards. This allows customers to upgrade without extensive hardware redesign, significantly reducing system costs.
Under demanding conditions such as real-time LLM inference, frequent AI agent computation, and multi-task concurrent interactions, AIDIMM™’s ultra-high bandwidth slashes data transmission latency, reduces idle compute cycles and prevents laggy responses. A single module reliably and smoothly runs edge LLMs with over 70 billion parameters. Its efficient integrated thermal design maintains stable temperatures and avoids performance throttling even in densely packed AI agent host deployments.
Supporting dynamic voltage regulation from 0.9V to 1.05V and featuring proprietary FDVFS intelligent power tuning, AIDIMM™ dynamically adjusts voltage and operating states based on varying AI workloads to deliver fine-grained power management. This superior energy efficiency reduces overall heat output, providing AI PCs and AI agent hosts with a high-performance, low-power, easy-to-upgrade memory solution that unlocks full edge AI compute potential. It also enables more power-efficient and stable long-term mass deployment.
AILPBGA™: High-bandwidth memory chip with native LPDDR compatibility for compact embedded AI inference
Developed specifically for space-constrained embedded edge AI inference environments, AILPBGA™ centers around three core advantages: outstanding cost-effectiveness, broad compatibility, and ultra-low power consumption. Built on Longsys’s proprietary architecture, the chip features a native 256-bit bus delivering up to 307GB/s bandwidth and configurable capacity from 24GB to 64GB, with full native LPDDR interface compatibility. Housed in a compact 22×22mm package with high integration density, AILPBGA™ fits seamlessly into space-limited embedded terminals for AI inference and lightweight to mid-sized LLM deployment.
Compared to cloud AI high-bandwidth memory, AILPBGA™ strikes a balance between cost and power consumption, delivering superior cost-efficiency for edge AI inference and helping customers reduce costs while improving performance. Versus standard LPDDR5x solutions, it offers multiple times the bus width, performance, and capacity while remaining compatible with existing LPDDR platforms—enabling simple PCB routing and eliminating the need for SoC or system architecture redesign. This significantly shortens development cycles and lowers adaptation costs.
Its low-power architecture cuts terminal power draw to extend operational runtime for embedded inference and edge LLM hardware, reduces internal heat generation and simplifies internal thermal component layout for compact devices, mitigating hardware failure risks stemming from overheating. Over large-scale commercial deployments, the chip’s energy-saving properties further lower long-term operational and maintenance costs for end users.
Hardware-Software Storage Integration for Edge AI Compute-Storage Applications
Longsys also demonstrates its vertically integrated hardware-software storage stack engineered to streamline on-device LLM operation across diversified edge scenarios.
SPU™ + iSA™ for AI agent edge deployments
In AI agent edge scenarios, HLCache™ technology is deeply integrated into Longsys’s proprietary SPU™ (Storage Processing Unit), effectively reducing terminal DRAM usage and hardware costs. Serving as the brain of SPU™, the self-developed iSA™ (Intelligence Storage Agent) is a professional scheduling engine for edge AI inference. Targeting the pain points of MoE LLMs—large parameter counts, rapid KV Cache expansion, and I/O latency that hampers inference efficiency—it leverages expert offloading, intelligent cache management, and predictive prefetch algorithms to efficiently resolve storage scheduling challenges and comprehensively improve local AI inference smoothness.
A live on-site demonstration using an AI agent host powered by the AMD Ryzen AI Max+ 395 processor validated these gains: with 128GB of DRAM, a massive 397B-parameter LLM was deployed locally; with 64GB of DRAM, mid- to large-scale 80B and 122B LLMs ran smoothly with optimized long-context support. The solution effectively reduces the high memory requirements of edge AI, significantly improving runtime efficiency and cost-effectiveness.
HLCache™-enabled UFS: Accelerated AI performance for mobile edge terminals
For mobile edge AI applications, Longsys introduced UFS products integrated with HLCache™ technology, which significantly improve DRAM scheduling efficiency. Live comparative demonstrations using smartphones with different DRAM capacities clearly validated the enhancement in mobile edge AI interaction speed, enabling mobile terminals to smoothly run lightweight 13B and 20B AI models. This solution delivers a smooth experience comparable to that of devices with much larger DRAM while using lower-spec memory, effectively reducing DRAM usage in terminals. It ensures smooth operation, extends hardware lifespan, and optimizes overall device BOM costs.
Looking ahead, the two combinations—SPU™+iSA™+AIDIMM™ for AI agent edge AI storage, and UFS+HLCache™+AILPBGA™ for mobile edge AI storage—are expected to achieve unified compute-storage-acceleration synergy, better adapting to the loading, inference, and operational needs of complex local LLMs on edge devices.
High-Speed mSSD Storage Media with Integrated Thermal Management for Storage Applications
Longsys showcases its full lineup of PCIe Gen4 and Gen5 high-speed mSSD products with real-time on-site performance benchmarking. Manufactured via advanced wafer-level SiP system-in-package technology, each mSSD integrates storage controller, NAND flash and PMIC into a single compact die for robust chip-grade reliability and flexible form-factor customization into M.2 SSDs, portable PSSDs and specialized AI memory cards catering to diverse terminal design specifications.
The PCIe Gen5 mSSD variant features a compact 20×30mm footprint compatible with standard M.2 2230 dimensions, paired with an optional M.2 2280 extended thermal bracket as displayed at the booth. Equipped with premium onboard controllers, it hits peak sequential read/write speeds of 11GB/s and 10GB/s alongside maximum random 4K read/write IOPS of 2,200K and 1,800K, with single-drive capacity expandable up to 8TB to satisfy high-throughput storage and large-model repository needs of next-gen AI PCs. Incorporating proprietary VC phase-change liquid cooling paired with multi-layer stacked thermal architecture, the Gen5 SSD sustains prolonged peak performance under intense KV Cache-driven AI workloads, balancing ultra-high transfer speeds, slim device chassis design, low thermal rise and long-term operational stability.
Meanwhile, Longsys’ mature PCIe Gen4 mSSD lineup has achieved commercial deployment. The products have secured collaborations with multiple PC OEMs and are widely integrated into a range of AI PCs and thin-and-light laptops. With stable performance and proven reliability, they have earned strong market and industry recognition.
Global Expansion and Brand Power Drive Edge AI Adoption
Built upon Longsys’s proprietary AI Storage Core architecture derived from its high-speed mSSD storage media, Lexar debuts its next-generation AI-Grade Gen5 professional storage lineup at COMPUTEX. Powered by the exclusive Lexar AI Storage Solution, the new product family improves edge AI operational efficiency while reducing DRAM capacity requirements for end devices, and is well-suited for AI PCs, smart imaging equipment, and consumer robotics applications.
Marking Lexar’s milestone 30th brand anniversary and ahead of the upcoming USA-Canada-Mexico FIFA World Cup, the iconic storage brand unveils limited-edition co-branded PSSDs and USB drives developed in partnership with Argentina National Football Team, alongside its full catalog of high-capacity SSDs, portable solid-state drives and SD/microSD memory cards to enrich its consumer storage portfolio.
Founded in 1996, Lexar maintains a robust global presence spanning six continents with established distribution channels covering tier-one global retailers including Costco and Best Buy plus mainstream cross-border e-commerce platforms. Core edge AI storage technologies and products unveiled at COMPUTEX will be gradually commercialized worldwide through Lexar’s global channel advantages, delivering high-performance, reliable storage solutions for global AI content creation, edge inference, and mobile computing scenarios.
Looking ahead, Longsys will continue to deepen its focus on edge AI storage, leveraging its full-stack storage foundry capabilities to continuously iterate products and solutions, optimize the local LLM experience, and drive multi-scenario deployments—delivering mature edge AI storage solutions that are both practical and industry-benchmarking.
About Longsys
Founded in 1999, Longsys (301308.SZ) is a globally leading branded semiconductor memory enterprise, integrating R&D, design, packaging and testing, manufacturing, and sales services. For more information please visit https://www.longsys.com/, and follow Longsys on LinkedIn and Facebook.
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SOURCE Longsys
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Technology
AtkinsRéalis welcomes four new ambassador organizations to Canadians for CANDU
Published
32 minutes agoon
July 29, 2026By
Eclipse Automation, Fermi Solutions, Imagine 4D, and Stern Laboratories join national coalition supporting Canadian nuclear technology
MONTREAL, July 29, 2026 /CNW/ — AtkinsRéalis, a world-class engineering services and nuclear company with offices around the world, today welcomed four new Ambassadors to the Canadians for CANDU campaign: Eclipse Automation, Fermi Solutions, Imagine 4D, and Stern Laboratories.
The addition of four new Ambassadors reflects the continuing momentum behind the Canadians for CANDU campaign and support behind a sovereign Canadian nuclear industry.
These organizations represent the breadth and diversity of Canadian expertise: advanced manufacturing and automation, specialized nuclear engineering, digital twin training technology, and reactor safety and reliability testing. Together, they demonstrate how Canada’s nuclear ecosystem extends well beyond electricity generation to support high-skilled Canadian jobs, innovation, advanced manufacturing, scientific research, healthcare, and Canadian intellectual property.
“The addition of these four outstanding organizations is an important milestone for Canadians for CANDU and a powerful demonstration of the breadth of expertise that has developed around Canadian nuclear technology,” said Joe St. Julian, President, Nuclear, AtkinsRéalis. “From engineering and advanced automation to digital innovation, and reactor safety, each of these organizations contributes a unique capability to Canada’s world-class nuclear ecosystem. Their support reinforces that choosing CANDU is not only an energy decision; it is an investment in Canadian workers, businesses, innovation, healthcare, and long-term energy security.”
Launched in 2024, the Canadians for CANDU campaign represents a strong coalition that includes organized labour, members of Canada’s nuclear supply chain, Indigenous organizations, academic institutions, healthcare organizations, and other Canadian businesses.
Led by Co-Chairs The Right Honourable Jean Chrétien and The Honourable Mike Harris, the movement brings together leaders from across Canada who share a belief that Canada’s energy future should be built on Canadian technology, Canadian expertise and Canadian resources.
Together, Canadians for CANDU is advocating for a stronger, more secure and more prosperous future powered by homegrown innovation built by Canadians, for Canadians.
Eclipse Automation
Eclipse Automation is a global factory automation company that designs and builds intelligent, precision automation systems for complex manufacturing environments. Its end-to-end capabilities extend from engineering and concept development through tooling, integration, installation, and lifecycle support.
“The future of Canada’s nuclear industry depends on our ability to develop world-class capabilities at home. Achieving this requires the integration of engineering excellence, advanced manufacturing, and automation to deliver complex projects with unmatched certainty, speed, and quality,” said President and CEO Steve Mai. “Eclipse Automation is proud to help shape this future by strengthening Canada’s nuclear supply chain, cultivating highly skilled talent, and enabling technologies crucial for energy security, economic prosperity, and the next generation of clean energy infrastructure. Through our C4C Ambassadorship, we affirm our belief that Canada’s greatest advantage lies in the innovation and collaboration we foster together.”
Fermi Solutions
Fermi Solutions is an Ontario-based nuclear engineering company specializing in CANDU systems and the delivery of practical, technology-driven solutions across the project lifecycle.
“Canada’s nuclear industry has earned its global reputation through an unwavering commitment to safety, technical excellence, and continuous innovation. At Fermi Solutions, we’re proud to support that mission every day,” said Managing Partner Sahil Gupta. “Joining Canadians for CANDU as an Ambassador allows us to help demonstrate that Canada’s nuclear future is built not only on world-class technology, but also on the expertise, professionalism, and dedication of the people who make safe nuclear operations possible.”
Imagine 4D
Imagine 4D is a Canadian technology company specializing in digital twins and immersive visualization solutions for operations and sustainment activities of raining solutions for complex assets, systems, and industrial environments.
“Canada has built a world-class nuclear industry by combining engineering excellence with innovation. As the sector evolves, technologies such as digital twins, immersive visualization, and AI will play an increasingly important role in making nuclear energy safer, smarter, and more efficient,” said CEO George Karam. “We are proud to join Canadians for CANDU because we believe Canada’s nuclear future depends not only on world-class reactor technology, but also on the Canadian companies developing the advanced digital capabilities that will power the next generation of clean energy.”
Stern Laboratories
Stern Laboratories conducts specialized reactor safety and reliability experiments for nuclear utilities, reactor and fuel vendors, government agencies, regulators, laboratories, universities, and equipment suppliers.
“At Stern Labs, we’ve spent over 60 years protecting the health and safety of Canadians through trusted testing and certification of Canadian nuclear technology,” said President Gordon Hadaller. “Joining Canadians for CANDU is a natural extension of that commitment. Canada’s nuclear industry is built on a foundation of rigorous quality, innovation, and world-class standards–values that we share every day. We’re proud to support a uniquely Canadian technology that strengthens our economy, advances clean energy, creates high-value jobs, and reinforces Canada’s leadership in science and engineering for generations to come.”
The CANDU moment
Canada has world-leading expertise in the design, construction, operation, maintenance, refurbishment, and overall program management of nuclear reactors, supported by a highly qualified domestic supply chain.
CANDU technology is one of Canada’s most important innovations and remains the country’s only domestically developed and licensed large-scale nuclear reactor technology. CANDU reactors can use natural uranium, provide reliable, emissions-free baseload electricity, and support the production of medical isotopes used in healthcare systems around the world. More than 250 Canadian companies contribute to the CANDU supply chain, creating economic benefits that reach communities across the country.
Each new CANDU project generates thousands of high-quality jobs and billions of dollars in economic activity, helping to sustain Canadian expertise in one of the world’s most advanced industries. From uranium mining and fuel fabrication to engineering, construction and long-term operations, CANDU creates opportunities throughout the entire nuclear value chain.
By investing in Canadian technology, Canada invests in Canadian workers, businesses and communities – strengthening domestic industrial capacity while building the infrastructure needed to power future economic growth.
The Canadians for CANDU campaign calls on federal and provincial governments to support the deployment of made-in-Canada CANDU technology as part of the country’s long-term energy and economic strategy.
The choice is clear. It’s time to choose CANDU.
About Canadians for CANDU
Canadians for CANDU includes industry leaders, members of the domestic supply chain, organized labour, Indigenous organizations, academic institutions, healthcare organizations, and Canadians who believe domestic expertise and innovation should play a leading role in the deployment of nuclear energy solutions at home and abroad.
The campaign is spearheaded by Co-Chairs the Right Honourable Jean Chrétien and former Ontario Premier Mike Harris. Additional information is available at canadiansforcandu.com.
About Eclipse Automation
Eclipse Automation is a global factory automation company that designs and builds reliable, intelligent automation systems for manufacturers. From full turnkey automation to precision tooling and systems integration, Eclipse helps clients address complex production challenges and improve safety, speed, reliability, quality, and operational performance. Founded in Cambridge, Ontario, Eclipse serves customers across multiple industries through a network of locations in Canada, the United States, and Europe. Additional information is available at eclipseautomation.com.
About Fermi Solutions
Fermi Solutions Inc. is an Ontario-based nuclear engineering company delivering quality, cost-effective, and technology-driven services. Specializing in CANDU systems, Fermi Solutions provides project-lifecycle engineering support from technical consultation and concept development through design, procurement, field implementation, and system turnover. Its capabilities also include project management, consulting, and alternative project-delivery services. Additional information is available at fermisolutions.com.
About Imagine 4D
Imagine 4D is a Canadian company specializing in digital twin technologies and immersive visualization solutions. Its integrated software allows organizations to visualize, understand, monitor, and optimize complex systems, processes, and assets by connecting interactive 3D environments with engineering information, enterprise data, and analytics. Imagine 4D serves organizations in sectors including power and utilities, defence, and infrastructure. Additional information is available at imagine-4d.com.
About Stern Laboratories
Stern Laboratories Inc. is an employee-owned Canadian company that conducts reactor safety and reliability experiments for nuclear utilities, reactor and fuel vendors, government agencies, regulators, laboratories, universities, and nuclear equipment suppliers. Based in Hamilton, Ontario, Stern has served the Canadian and international nuclear industries since 1962. Its capabilities include specialized heat-transfer testing, reactor fuel and safety-system simulation, fuel simulators, remote handling and inspection equipment, and computational fluid dynamics. Additional Information is available at sternlab.com.
About AtkinsRéalis
Created by the integration of long-standing organizations dating back to 1911, AtkinsRéalis is a world-class engineering services and nuclear company dedicated to engineering a better future for our planet and its people. We create sustainable solutions that connect people, data and technology to transform the world’s infrastructure and energy systems. We deploy global capabilities locally to our clients and deliver unique end-to-end services across the whole life cycle of an asset including consulting, advisory & environmental services, intelligent networks & cybersecurity, design & engineering, procurement, project & construction management, operations & maintenance, decommissioning and capital advisory services. The breadth and depth of our capabilities are delivered to clients in strategic sectors such as Engineering Services and Nuclear, as steward of CANDU® nuclear technology. News and information are available at www.atkinsrealis.com or follow us on LinkedIn.
CANDU® is a registered trademark of Atomic Energy of Canada Limited, used under exclusive licence by Candu Energy Inc., an AtkinsRéalis company.
Sign up at canadiansforcandu.com to support the movement and follow on LinkedIn.
SOURCE AtkinsRéalis
Technology
Fraud Detection and Prevention (FDP) in BFSI Market worth $15.06 billion by 2031 – Exclusive Report by MarketsandMarkets™
Published
32 minutes agoon
July 29, 2026By
DELRAY BEACH, Fla., July 29, 2026 /PRNewswire/ — According to MarketsandMarkets™, the global Fraud Detection and Prevention in BFSI Market is projected to grow from USD 7.78 billion in 2026 to USD 15.06 billion by 2031, at a CAGR of 14.1% during the forecast period.
Browse 350 market data Tables and 50 Figures spread through 300 Pages and in-depth TOC on ‘Fraud Detection and Prevention (FDP) in BFSI Market – Global Forecast to 2031’
Fraud Detection and Prevention (FDP) in BFSI Market Size & Forecast:
Market Size Available for Years: 2020–20312025 Market Size: USD 6.92 billion2026 Market Size: USD 7.78 billion2031 Projected Market Size: USD 15.06 billionCAGR (2026–2031): 14.1%
Fraud Detection and Prevention (FDP) in BFSI Market Trends & Insights:
The market is gaining momentum due to rising financial fraud losses, increasing digital transactions, and a stronger regulatory focus on fraud prevention.By offering, solutions are projected to dominate the market with a share of 80.2% in 2026.By solution, authentication is expected to grow at the fastest rate with the CAGR of 14.7%.By organization size, SMEs are estimated to have the highest CAGR of 15.7% during the forecast period.By fraud type, the identity fraud segment is projected to lead in terms of growth rate.By region, North America is projected to have the largest market share in 2026.
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The expansion of digital banking and real-time payment ecosystems is increasing the need for advanced fraud prevention capabilities, while the growing adoption of digital identity and behavioral authentication is enhancing transaction security. Financial institutions are increasingly integrating behavioral biometrics and identity intelligence into fraud detection platforms to continuously verify user legitimacy throughout digital interactions. Mastercard’s AI-powered Scam Protect portfolio reflects this shift toward identity-centric fraud prevention.
Based on solution, the fraud analytics segment accounts for the largest market size.
Fraud analytics is expected to hold the largest market share in the FDP in BFSI market during the forecast period, owing to the increasing need for real-time analysis of high-volume financial transactions across banking, payments, lending, and insurance. Financial institutions are leveraging AI, machine learning, and behavioral analytics to identify anomalous transaction patterns, reduce false positives, and detect sophisticated fraud schemes before financial losses occur. The growing adoption of instant payments and digital banking further reinforces demand for advanced fraud analytics platforms that provide continuous risk assessment and actionable insights. For example, SAS Fraud Management enables financial institutions to combine predictive analytics and machine learning to detect and prevent fraud across multiple payment channels in real time.
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By fraud type, the identity fraud segment will grow at the highest CAGR during the forecast period.
Identity fraud is expected to register the fastest growth in the FDP in BFSI market during the forecast period, driven by the rapid rise in digital banking, remote onboarding, and AI-enabled impersonation attacks. Fraudsters are increasingly exploiting stolen credentials, synthetic identities, deepfakes, and account takeover techniques to bypass traditional authentication methods, prompting financial institutions to strengthen identity verification and continuous authentication capabilities. As a result, banks and insurers are investing in advanced identity-centric FDP solutions that combine biometrics, behavioral analytics, and AI-based risk assessment to detect fraudulent identities in real time. According to TransUnion, suspected digital account takeover fraud increased by 37% between 2024 and 2025, highlighting the growing need for stronger identity fraud prevention capabilities.
By use case, the insurance segment is expected to grow at the highest CAGR during the forecast period.
Insurance is expected to register the fastest growth in the FDP in BFSI market during the forecast period, driven by the increasing frequency of fraudulent claims, identity theft, and AI-enabled document and image manipulation. The growing adoption of digital policy issuance and claims processing has expanded opportunities for fraud, prompting insurers to invest in AI-powered fraud detection, behavioral analytics, and automated claims verification. These solutions help identify suspicious claims, reduce investigation time, and improve claims accuracy while minimizing operational costs. According to the National Insurance Crime Bureau (NICB), insurance fraud linked to identity theft is projected to increase by 49% in 2025, reinforcing the need for advanced FDP capabilities across the insurance sector.
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Top Companies in Fraud Detection and Prevention (FDP) in BFSI Market:
The Top Companies in Fraud Detection and Prevention (FDP) in BFSI Market are FIS Global (US), Fiserv (US), TransUnion (US), LexisNexis (US), ACI Worldwide (US), Experian (Ireland), SAS Institute (US), NICE Actimize (US), BioCatch (US), Feedzai (US), RSA Security (US), Equifax (US), SIFT (US), DataVisor (US), IBM (US), GBG (UK), Featurespace (UK), XTN Cognitive (Italy), PIPL (US), JuicyScore (UAE), Amani Technologies (UAE), Cleafy (Italy), Alpha Group (Italy), and FUGU-IT (Israel).
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Fraud Detection and Prevention (FDP) Market by Fraud Type (Identity, Payment, Insider, Investment), Offering (Solutions (Fraud Analytics, Authentication, and GRC) and Services), Vertical (BFSI, Healthcare, Retail), and Region – Global Forecast to 2031
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Technology
Babylist Welcomes Jennifer Hyman as Chief Executive Officer as Founder Natalie Gordon Transitions to Executive Chair Role
Published
32 minutes agoon
July 29, 2026By
Hyman, co-founder and former CEO of Rent the Runway and current Babylist Board Member, will assume the role of CEO in September 2026
OAKLAND, Calif., July 29, 2026 /PRNewswire/ — Babylist, the leading platform for growing families, today announced that founder and CEO Natalie Gordon will transition into the role of Executive Chair. Jennifer Hyman, co-founder and former CEO of Rent the Runway, will succeed Gordon as Chief Executive Officer, effective September 9, 2026.
Hyman co-founded Rent the Runway in 2009 and led the company as CEO for nearly two decades. During her tenure, she created the category of clothing rental, reshaped how fashion brands acquire customers, and pioneered just-in-time reverse logistics. In 2021, she took Rent the Runway public, becoming one of a small number of women to found a company and lead it through an IPO. Hyman joined Babylist’s board earlier this year, establishing a foundational connection to the company’s team, culture, and mission.
“Founding and leading Babylist has been the honor of my life. I’m so proud of our team and what we’ve built over the last 15 years,” said Gordon. “I have complete confidence in Jenn as Babylist’s next CEO. Jenn is a visionary leader who has created entirely new categories and markets throughout her career. She’s a builder of extraordinary teams and culture, and the kind of leader people choose to follow, not just work for. Jenn is customer-obsessed, sees growth opportunities before anyone else does, and knows what it takes to build customer trust and connection. I can’t imagine a better person to lead Babylist into its next chapter, and I look forward to partnering with her for years to come as I move into the Executive Chair role.”
Founded in 2011 by Gordon who has served as CEO for the last 15 years, Babylist surpassed $750 million in annual revenue in 2025, achieving 45% year-over-year growth and its eighth consecutive year of profitability. The company is tracking toward $1 billion in revenue in 2026. Under Gordon’s leadership, Babylist has asserted itself as the go-to platform for parenting resources, with nearly 40% of first-time parents in the United States using Babylist to navigate their parenting needs across commerce, health and financial products. The largest consumer brands have taken notice, turning to Babylist as a powerful partner and marketing channel to acquire customers who are at this pivotal stage of life. In a baby’s first year alone, families spend an average of $28,000, with more than 80% of spending in the category being deemed essential. Babylist helped more than 10 million people make purchases in 2025 alone.
While the U.S. baby and kids market represents an estimated $235 billion annually, supporting a growing family includes much more than buying essential goods. According to internal Babylist data, nearly 60% of new parents open or plan to open an investment or savings account. Babylist, which started as a universal gifting registry, has expanded into this broader ecosystem to support the additional decisions families make at every stage of parenthood. Babylist Health launched in 2022 to simplify access to insurance-covered benefits and services for new moms, and is already approaching $100M in revenue. In July 2026, Babylist launched Early Investor, a platform that makes educational gifting celebratory and effortless. The Babylist showrooms — in LA now and coming to NYC in September 2026 — are designed for in-person discovery, education, and hands-on comparison, while also serving as a content studio for creators. Time and again, Babylist has earned the trust of families by turning complex experiences into simple ones, and is now extending that proven model across the full arc of parenthood from birth to 18 years.
“I’m honored to step into the CEO role at Babylist,” said Hyman. “Spending the past several months on the Board, I’ve seen firsthand the strength of this team and the size of the opportunity ahead. Babylist has already built a trusted platform with deeply engaged families that serves a significant portion of new parents in the U.S. every year with a strong, profitable business to match. Becoming a parent is one of the only moments in adult life when the consumer is excited to change many parts of their life all at once – where they live, how they save and spend, which community and schools they choose. This makes new parents the most valuable and high-intent consumers, and Babylist has already earned their trust. In partnership with Natalie, my focus as CEO will be to accelerate and broaden Babylist as the modern parenting platform that families turn to for the decisions that matter most across health, finances, and community – and across all stages of parenthood.”
Babylist currently employs approximately 800 people across the United States. Hyman, who will be based in New York, will work closely with Gordon to ensure a smooth transition.
About Babylist
Babylist is the leading registry, e-commerce and content platform for growing families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance and expert product recommendations for new parents and the people who love them.
What began as a universal registry has grown into a full ecosystem for new parents — including Babylist Health, Babylist Money, experiential showrooms, and podcasts — driving over $750 million in revenue in 2025. As we build a generational brand in baby, Babylist is reshaping the $235 billion kids and baby market by connecting growing families with everything they need to thrive and helping parents feel confident, connected, and cared for at every step. To learn more, visit www.babylist.com.
Media Contact
press@babylist.com
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SOURCE BabyList
AtkinsRéalis welcomes four new ambassador organizations to Canadians for CANDU
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