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The Josh Bersin Company Launches Bold Blueprint for Agentic AI: HR 2030

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New AI Vision and Blueprint outlines four-year roadmap for agentic HR, helping HR and business leaders plan long-term strategyResearch and architecture framework outlines a leaner, more business-focused HR function, with teams 30–50% smaller, as new roles emergeBlueprint describes employee, decision, monitoring, action, and business-rule agents, alongside “superagents” to streamline HR workFuture HR roles focus on “Dynamic Enablement for Growth,” beyond traditional compliance and operationsHR 2030™ architecture details vendor options and 95 agent capabilities to prioritize investment and avoid “agent sprawl”

OAKLAND, Calif., June 8, 2026 /PRNewswire/ — The Josh Bersin Company, the world’s most trusted HR advisory firm, today unveiled a bold research and advisory program, HR 2030: The Journey to Agentic HR, detailing a future in which HR operates as a dynamic service, powered not only by AI agents but by a new superstructure of “superagents” working 24/7 across core people and business processes.

HR 2030 is not an incremental change, but a full reimagining of the function

The new vision and blueprint urges organizations to begin this journey now and take an architectural approach to avoid fragmented and inefficient “agent sprawl.”

More details of the HR 2030 vision will be shared at the sold-out Irresistible 2026, The Global Conference for HR Leaders and Their Teams, today during CEO and global industry analyst Josh Bersin’s keynote exploring the global workplace of 2030.

By the end of the decade, HR professionals need to be prepared for a future where, liberated by the growing power of AI agents, they operate as fully dynamic business enablers. To enable this future, organizations need to build a new HR architecture that reflects the complexity of the function, which includes more than 250 specialized roles and 400 skills, according to the research. The report identifies the potential for up to 130 agents, 95 distinct HR-focused agent skills, alongside additional workflow, monitoring, and rules agents, while cautioning against “agent sprawl” as systems scale.

The opportunity for business from AI is substantial; by improving hiring speed and precision, organizations can avoid over-hiring, and by enabling faster reskilling and redeployment, they can enter new markets more quickly. These benefits are 10 to 100 times more impactful than simply using AI to reduce headcount.

However, this also radically transforms today’s HR operating model. HR functions are expected to become smaller and flatter, with headcount potentially reduced by 30–50% (unevenly across roles). At the same time, the proportion of strategic work is expected to increase from around 30% to as much as 75%.

Agentic HR 2030: a synthesis of intelligence, automation, and dynamic enablement

AI agents will respond to alerts and opportunities by assembling teams of specialist agents. These enterprise-grade systems connect multiple data sources, orchestrate workflows, and manage end-to-end processes. Acting as digital coworkers, they are coordinated by an “HR superagent” that spans talent, development, rewards, employee experience, and workforce services. The blueprint explains how these agents will continuously draw on internal and external data, monitor operational metrics, and create feedback loops to improve performance.

To maximize impact, the study warns organizations must leverage existing business rules and train agents to align with company policies, culture, and governance frameworks.

Challenge and change, but also opportunity

New roles will emerge, the research states, with HR and IT teams central to training, managing, and optimizing AI agents, alongside growing demand for skills in data integration, quality, labeling, and governance.

Agentic HR will also reshape core functions: talent acquisition, internal mobility, and workforce redeployment will become more automated and connected, while career development, learning, and upskilling will become more dynamic, personalized, and business-aligned.

The report also anticipates the growing use of AI-generated digital personas (“digital twins”), capable of interacting with employees to provide coaching and support.

The model also points to a move toward more federated, business-embedded teams. The role of HR professionals will evolve fundamentally—from process owners to enablers of business capability.

Organizations may be able to deliver significantly greater value with fewer people by 2030, as work is redesigned around AI-driven systems.

Ultimately, HR 2030 is not an incremental change, but a full reimagining of the function. The journey to agentic HR will require a phased approach, with continuous improvement across workflows, architecture, and organizational design.

Global industry analyst and CEO of The Josh Bersin Company, Josh Bersin, said:

“HR is facing its biggest transformation in decades. This is not simply about inserting AI into transactional systems but building a totally new HR operating model that delivers continuous insights-to-action for the employees and leaders—moving from workforce administration to what we call ‘dynamic enablement for growth’.”

“HR 2030 is a comprehensive program to give HR and business leaders a clear, research-based and technology-neutral set of tools, education, and methodologies for reinvention.”

“Our HR 2030 Blueprint and vision are only the beginning, we will be publishing detailed architectures, vendor analysis, operating models, and benchmarks to help business leaders, HR leaders, and vendors move swiftly into the future.”

The full HR 2030: The Journey to Agentic HR analysis and implementation blueprint is available through Corporate Membership and within the Galileo® Suite, including new agentic workflows to help companies model their existing HR operation for change.

The HR 2030 course available on the Galileo Learn® platform is detailed here.

An overview of the HR 2030 vision is available for complimentary download at https://joshbersin.com/hr2030/

HR 2030 sets out a practical, achievable vision for how AI will transform HR, offering clear strategic direction for organizations seeking the shortest and least disruptive path to a fully agentic future. The blueprint draws on Systemic HR™, real-world case studies, and input from leading HR tech providers.

HR 2030 overview education and implementation guidance is included in the new Global HR Excellence certification program, also announced today.

About The Josh Bersin Company
The Josh Bersin Company is the world’s most trusted human capital advisors, providing research-based insights on talent, leadership, and organizational performance.

Unlike traditional consultancies, we capture our integrated models, research, and guidance in a structured, scalable knowledge base—Galileo®—making trusted advice and decades of expertise accessible to anyone, anywhere, in real time.

With a dedicated team constantly tracking market change, testing ideas, and applying a unique business lens, we help over a million HR and business leaders address their most pressing people challenges—aligning work, knowledge, and skills for maximum impact. For more information, visit  joshbersin.com.

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FuturePlan by Ascensus Names David Gunning as Vice President, Sales Consultant for New England

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Driving New England growth through independent, advisor-focused retirement solutions

DRESHER, Pa., June 8, 2026 /PRNewswire/ — FuturePlan by Ascensus, a leading retirement solutions partner dedicated to helping advisors, recordkeepers, and plan sponsors deliver better outcomes for savers, today announced the appointment of David Gunning as Vice President, Sales Consultant, to support continued growth across the New England region.

Gunning brings nearly a decade of experience working closely with financial advisors, recordkeeping partners, and plan sponsors, helping to identify opportunities, navigate plan design decisions, and deliver retirement solutions aligned to client needs. Based in the Boston area, he is known for his consultative approach and ability to build strong, collaborative relationships across the advisor and partner ecosystem.

In addition to his professional experience, Gunning is an active member of the retirement industry community, serving as a Board Member of the Western Pension & Benefits Council – Seattle Chapter, a member of Women in Pensions Network (WIPN), and a CFP® professional. He will report to Mark Wiggins, Divisional Vice President, South/East.

“David’s appointment underscores FuturePlan’s commitment to delivering truly independent, advisor-first retirement solutions in New England,” said Kasey Price, President of FuturePlan. “He understands the importance of aligning plan design with the needs of advisors and the clients they serve, and how to navigate those conversations in a practical, solutions-oriented way. His addition enhances our ability to deliver flexible, independent retirement strategies backed by experience and a strong understanding of the broader marketplace.”

FuturePlan differentiates itself through a model that combines national scale with local expertise and independence. As part of the Ascensus family, FuturePlan benefits from robust infrastructure and resources; however, it operates with clear boundaries that preserve its ability to design and deliver retirement plans based solely on client needs, free from external influence.

Gunning’s addition reflects FuturePlan’s strategic focus on expanding its footprint in key regions while maintaining the independence and personalized service that advisors and plan sponsors value.

Gunning earned his bachelor’s degree in finance from University of Massachusetts, Dartmouth.

About FuturePlan by Ascensus

FuturePlan is a leading retirement solutions partner delivering plan design, administration, and compliance services that help employers, advisors, and participants achieve better retirement outcomes.

Backed by Ascensus, the engine at the center of America’s savings ecosystem, FuturePlan brings more than 45 years of experience in retirement plan service and administration. The company supports more than 33,800 plan sponsors, represents more than $101 billion in assets under administration, and is powered by more than 1,500 skilled team members, including one of the industry’s largest in-house ERISA teams.

We partner closely with financial advisors, recordkeepers, and payroll providers to deliver tailored retirement plan solutions across plan design, cash balance and defined benefit services, 3(16) fiduciary support, non-qualified plans, MEPs/PEPs, and solo plans.

Our unique approach to plan management makes us a true category-of-one provider—by being your trusted partner delivering tailored outcomes with an ease of experience. For more information, visit futureplan.com.

About Ascensus
Ascensus is the engine at the center of America’s savings ecosystem. The company makes saving easier by bringing together intuitive technology, AI, and high-touch service that supports better financial outcomes for savers, small- to mid-sized businesses, state governments, and leading corporations and financial institutions. Ascensus offers comprehensive qualified and nonqualified retirement plan solutions, third-party retirement plan administration, 529 education and ABLE savings program administration, corporate- and bank-owned life insurance solutions, as well as fiduciary and total rewards services. The company supports over 16 million savers, oversees $913+ billion dollars in assets under administration, and employs more than 5,000 associates as of March 31, 2026. For more information, visit ascensus.com.

Contact:
Greg Winter
SVP Corporate Communications
Gregory.Winter@ascensus.com

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The Gambling Industry Is Misallocating Billions in Marketing

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New playbook details how operators with pre-existing earned media presence outperform peers at state market open — and why the September 2024 DraftKings Regulation FD action is now the reference case for every public operator’s communications workflow

NEW YORK, June 8, 2026 /PRNewswire/ — 5W, the AI Communications Firm, today released The Gaming & Gambling Earned Media Playbook 2026: Building Position Before the Market Opens — a strategic guide for sports betting operators, online gaming platforms, and land-based casino brands navigating the next 24 months of U.S. state legalization. 

The playbook draws on 5W’s Gaming Trust Index 2026, the first annual study to systematically analyze marketing spend allocation and brand credibility outcomes across U.S. sports betting, online gaming, and land-based casino markets. The Index analyzed $3.9 billion in tracked U.S. gambling marketing spend across more than 47,000 articles. 

The misallocation, in numbers: 

36% of spend ($1.42 billion) on television13% ($520 million) on celebrity and athlete partnerships2.3% ($90 million) on earned media and PR1.5% ($60 million) on responsible gambling programsThe two lowest-investment categories generate the highest documented return on brand credibility of any channel analyzed 

The state pipeline window: U.S. online gaming generated $12.8 billion in GGR in 2025 across seven legal states, with New York, Illinois, Indiana, and Virginia in active legislative consideration for online gaming, plus continued sports betting expansion in 10 or more additional states. 

The playbook documents that the 2021 Michigan online gaming launch produced the cleanest case study in the category: operators with pre-existing earned media presence in the state achieved faster initial user acquisition than operators that relied solely on advertising at market open — and the pattern held across operator scale. 

The playbook also re-anchors the September 26, 2024 SEC enforcement action against DraftKings as the defining Regulation FD case for the gaming industry. DraftKings paid a $200,000 civil penalty after its outside public relations firm posted material nonpublic information on the personal X and LinkedIn accounts of the company’s CEO, one week before Q2 2023 earnings. Neither account had been designated as a Regulation FD-compliant disclosure channel. The enforcement order extended responsibility to PR firms acting on behalf of the issuer. 

“The U.S. gambling industry has spent five years and billions of dollars buying awareness. What it has not bought, and cannot buy with the same allocation, is credibility,” said Ronn Torossian, Founder and Chairman of 5W. “The operators that win the next 24 months of state legalization will not be the ones with the biggest television budget at launch. They will be the ones who built earned media presence, regulatory standing, and responsible gambling credibility in the 18 months before the market opened. AI search is now the gatekeeper for how regulators, investors, journalists, and consumers form a view of every public gaming operator on Earth. The brands that treat that as the central communications shift of the decade will own the next five years of this industry.” 

The playbook prescribes a seven-step 90-day plan covering earned media footprint mapping against the state pipeline, marketing mix rebalancing, Reg FD workflow design, responsible gambling content programs, creator and athlete partnership restructuring, AI visibility audits across ChatGPT, Claude, Perplexity, and Gemini, and brand credibility measurement frameworks. 

The full playbook is free, ungated, and available at 5wpr.com/research/gaming-gambling-earned-media-playbook-2026

About 5W 

5W is the AI Communications Firm — building brand authority across the platforms where decisions now happen: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research.

Founded in 2002, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO.

Learn more at 5wpr.com

Media Contact
Chris Bergin
cbergin@5wpr.com

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FuturePlan by Ascensus Appoints Scott Dozier as Vice President, Sales Consultant to Support Growth in Greater Houston and Louisiana

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Experienced financial services professional to expand advisor partnerships in Houston through FuturePlan’s independent, client-focused approach

DRESHER, Pa., June 8, 2026 /PRNewswire/ — FuturePlan by Ascensus, a leading retirement solutions partner dedicated to helping advisors, recordkeepers, and plan sponsors deliver better outcomes for savers, today announced the appointment of Scott Dozier as Vice President, Sales Consultant. Dozier will support advisors, business owners, and partners across the Houston, Texas market, further strengthening FuturePlan’s presence in a key growth region.

With more than 14 years of experience in the financial services industry, Dozier brings a strong track record of collaborating with financial advisors, recordkeeping partners, and business owners to develop strategic retirement plan solutions. Dozier holds a Bachelor of Business Administration in Accounting and Finance from the University of Houston and will play a key role in expanding FuturePlan’s advisor relationships throughout Texas.

“Scott brings a strong understanding of how to connect plan design with the evolving needs of advisors and business owners,” said Kasey Price, President of FuturePlan. “His ability to build meaningful partnerships and deliver practical, results-oriented solutions reflects the way we approach the market, especially in the Greater Houston and Louisiana markets. At FuturePlan, our structure allows us to operate with independence and clarity—giving advisors confidence that recommendations are grounded in expertise, not constraints. Scott’s addition further strengthens our ability to support advisors with flexible, thoughtfully designed retirement strategies that drive better outcomes.”

FuturePlan combines the strength and resources of Ascensus with a distinct operating model that preserves its independence. This structure allows FuturePlan to provide objective, flexible plan design and consulting services centered entirely on the needs of advisors and their clients.

Dozier’s appointment underscores FuturePlan’s continued investment in experienced talent and its commitment to delivering personalized, independent retirement plan solutions across all markets.

About FuturePlan by Ascensus

FuturePlan is a leading retirement solutions partner delivering plan design, administration, and compliance services that help employers, advisors, and participants achieve better retirement outcomes.

Backed by Ascensus, the engine at the center of America’s savings ecosystem, FuturePlan brings more than 45 years of experience in retirement plan service and administration. The company supports more than 33,800 plan sponsors, represents more than $101 billion in assets under administration, and is powered by more than 1,500 skilled team members, including one of the industry’s largest in-house ERISA teams.

We partner closely with financial advisors, recordkeepers, and payroll providers to deliver tailored retirement plan solutions across plan design, cash balance and defined benefit services, 3(16) fiduciary support, non-qualified plans, MEPs/PEPs, and solo plans.

Our unique approach to plan management makes us a true category-of-one provider—by being your trusted partner delivering tailored outcomes with an ease of experience. For more information, visit futureplan.com.

About Ascensus
Ascensus is the engine at the center of America’s savings ecosystem. The company makes saving easier by bringing together intuitive technology, AI, and high-touch service that supports better financial outcomes for savers, small- to mid-sized businesses, state governments, and leading corporations and financial institutions. Ascensus offers comprehensive qualified and nonqualified retirement plan solutions, third-party retirement plan administration, 529 education and ABLE savings program administration, corporate- and bank-owned life insurance solutions, as well as fiduciary and total rewards services. The company supports over 16 million savers, oversees $913+ billion dollars in assets under administration, and employs more than 5,000 associates as of March 31, 2026. For more information, visit ascensus.com.

CONTACT:
Greg Winter
SVP Corporate Communications
Gregory.Winter@ascensus.com

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